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Tag: Zeno Group

  • ZENO Group appoints Prashant Subramanian as national corporate practice lead

    ZENO Group appoints Prashant Subramanian as national corporate practice lead

    Mumbai: Zeno has announced the appointment of Prashant Subramanian as the national practice lead – corporate. With more than 18 years of experience across sectors, Prashant will play a vital role in expanding Zeno India’s corporate practice. Based in Gurugram, Prashant will work closely with Zeno India MD Rekha Rao.

    “The addition of Prashant with his wealth of experience across sectors coupled with Zeno’s unique corporate offerings will help deliver strategic thinking and real impact to clients in India,” said Zeno Group India MD Rekha Rao. “Zeno is known for keeping in step and leveraging timely developments in the communications sector to innovate and provide real business impact. Prashant will also be integral in delivering our latest technology-backed integrated marketing services to the market.”

    Prashant’s expertise extends across various industries, including, public health, pharma, healthcare, FMCG, media & entertainment, consumer technology, ed-tech, health-tech, ai, robotics, banking, and financial services, among others. With a strong foundation in public relations, strategy development, advocacy, campaign, and project management, he has consistently delivered impactful communication solutions that align with organizational objectives.

    On his move to Zeno, Prashant said “I am enthusiastic about joining Zeno during this crucial phase of the organization’s progression. Zeno’s distinguished global perspective coupled with its use of innovative contemporary methods to provide effective communications for clients, has consistently defined its identity. I look forward to partnering with the skilled team at Zeno to cultivate robust corporate practice. I am confident that my background and expertise will contribute significantly to Zeno’s success and enable us to leverage emerging opportunities and realizing our long-term vision.”

    Prashant occupied pivotal agency positions including vice president – North at Kaizzen prior to joining Zeno. Additionally, he made notable contributions while working with corporate giants like Ansal Properties and Infrastructure Ltd, a prominent real estate conglomerate; and SG Cricket, the world’s largest cricket equipment manufacturer, where he served as the brand & category head.

  • Zeno Group wins PR mandates of The Derma Co and Aqualogica from the house of Honasa

    Zeno Group wins PR mandates of The Derma Co and Aqualogica from the house of Honasa

    Mumbai: Honasa Consumer (HCPL) on Tuesday announced the appointment of Zeno Group to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica.

    As part of the mandate, Zeno will lead the communication strategy for the two brands by managing communications across both traditional and new-age digital channels.

    Zeno Group has been tasked with driving awareness of the need for hydration while building equity for Aqualogica.

    In addition, Zeno will also partner with Honasa in promoting The Derma Co’s skincare solutions powered by science.

    Speaking on the appointment, Honasa Consumer co-founder & chief innovation officer Ghazal Alagh said, “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”

    Adding to this, Zeno India managing director Rekha Rao said, “We love skincare brands that stand true to their promises, like The Derma Co and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”

  • Zeno appoints Ketan Pote as national practice lead- technology & reputation

    Zeno appoints Ketan Pote as national practice lead- technology & reputation

    Mumbai: Global integrated communications agency Zeno India announced the appointment of Ketan Pote in dual roles as head of the Mumbai office and the national practice lead- technology and reputation. This appointment is intended to spearhead the growth of the company’s Mumbai operations and to establish a strong technology and reputation practice in India.

    With more than 18 years of deep experience in tech and reputation comms, Pote will play a pivotal role in expanding its technology practice in the booming digital transformation wave, helping clients manage their reputation in the dynamic, always-on, conversation environment. Based in Mumbai, Pote reports to Zeno India managing director Rekha Rao.

    “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy,” said Ketan Pote.

    Pote has handled the communications mandates of leading global technology & B2B corporate brands including AWS, Infosys, Oracle, Veeam, CA Technologies, McAfee, A10 Networks, manufacturing companies like SKF, Kirloskar Motors, Parag Foods, and corporates like Sony Sports, Skechers etc. He also led the India corporate communications division for NASDAQ-listed Lionbridge Technologies.

    “Ketan’s experience adds strength to the Mumbai office while also expanding our expertise in the B2B and enterprise technology space. His deep understanding of the business, clients and industry communication trends, makes him a great asset, both for the agency as well as our clients,” said Zeno Group India MD Rekha Rao.

  • Zeno Group Names Margaret Key as CEO, Asia Pacific

    Zeno Group Names Margaret Key as CEO, Asia Pacific

    MUMBAI: Zeno Group has appointed Margaret Key to the new position of CEO, Zeno Asia Pacific, effective today.

    In the newly-created CEO post, Key will join Zeno’s Global Leadership Team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia as well as the network of Zeno+ partners across the region.  Key brings extensive industry leadership experience throughout North and South Asia, most recently as CEO, Asia-Pacific for Burson-Marsteller.

    “We are thrilled to have someone of Margaret’s high profile and caliber join Zeno in Asia Pacific, a vitally important region as our business continues to expand and globalize,” said Barby K. Siegel, CEO of Zeno Group. “In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy.  This is especially important as more and more of our clients look to us for an integrated Asia solution.”

    Zeno’s client portfolio in APAC features world class brands such as Lenovo, Wuling Motors, Netflix, Intel, Prudential, Johnson & Johnson and Temasek.  Zeno in APAC offers a range of modern communications and earned media capabilities across consumer, technology and health sectors, with deep expertise in digital and analytics.

    Most recently, Key served as CEO, Asia Pacific at Burson-Marsteller, where she managed a diverse portfolio across 17 offices in eight countries. Previously, she served as MD for Edelman in Korea and Japan, and before that, held communications positions with Hyundai and Hilton in Seoul, Korea. Among her major client relationships, Key has counseled and led pan-Asia communications for Huawei, Ford Motor, Delta, Bayer and LG.

    “Zeno’s fearless, entrepreneurial culture is the perfect place for me, and the ideal opportunity at this time given their incredible momentum globally and commitment specifically to expanding in Asia,” said Key. “It’s also a welcome return for me to the Daniel J. Edelman family, where my career first began.”

    Key will be based in Seoul, Korea, her longtime home, with her husband and family.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.