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Tag: ZenithOptimedia

  • Television dominates consumption even as other mediums emerge

    Television dominates consumption even as other mediums emerge

    MUMBAI: Despite the growth explosion in the digital and mobile universe, the age-old medium of television continues to lead the popularity chart when it comes to consumption, according to ZenithOptimedia’s Media Consumption Forecasts report.

     

    Attracting 183.9 minutes of consumption a day in 2014, television, despite its recent relatively minor decline, by far remains the most popular of all media globally.

     

    On the other hand, Internet consumption came a distant second at 109.5 minutes a day. Television accounted for 42.4 per cent of global media consumption in 2010, and 37.9 per cent in 2014 as per the report, generated after surveying the changing patterns of media consumption in 65 countries across the world. The report also predicts that television will still account for more than a third (34.7 per cent) by 2017.

     

    Internet disrupting traditional media with its robust growth

    While the internet has propelled growth in overall media consumption, it has also eroded the consumption of traditional media. The consumption of every traditional medium except outdoor (i.e. newspapers, magazines, television, radio and cinema) fell between 2010 and 2014, directly because of competition from the internet, the report predicts their decline to continue to 2017.

     

    Newspapers have suffered the most from competition from the internet, followed by magazines. Between 2010 and 2014, the average time spent reading newspapers fell by 25.6 per cent, while time spent reading magazines fell 19 per cent. Television consumption fell by just six per cent. Between 2014 and 2017, newspaper consumption is expected to shrink by an average of 4.7 per cent a year, while magazines and TV will shrink at average rates of 4.4 per cent and 1.6 per cent respectively.

     

    Internet consumption to grow at 10 % p.a, expanding overall consumption

    Global media consumption increased from an average of 461.8 minutes a day in 2010 to 485.3 minutes a day in 2014, an increase of 5.1 per cent, or an average of 1.2 per cent a year. Over these years, the amount of time people spent using the internet nearly doubled from an average of 59.6 to 109.5 minutes a day, while time allocated to more traditional media shrank from 402.2 to 375.8 minutes. Mobile technology in particular has created new opportunities to consume media, by allowing people to access the internet while out and about – shopping, commuting to work, waiting to meet friends, and so on.

     

    The report forecasts that, between 2014 and 2017, the amount of time spent consuming media around the world will increase by an average 1.4 per cent a year, reaching 506.0 minutes in 2017. Meanwhile, internet consumption will grow by 9.8 per cent a year to reach 144.8 minutes a day. The internet’s share of overall media consumption will rise from 12.9 per cent in 2010 and 22.6 per cent in 2014 to 28.6 per cent in 2017.

     

    Exposure to outdoor advertising is rising

    The amount of time people are exposed to outdoor advertising increased by 1.2 per cent between 2010 and 2014, from 106.0 to 107.2 minutes a day. This is the result of several factors more displays being built in public spaces, migration to cities in emerging markets, and consumers’ greater willingness to spend their leisure time out of the home as their disposable income recovered after the financial crisis. Between 2014 and 2017, exposure to outdoor advertising is expected to increase by 0.2 per cent a year.

     

    Latin Americans spend the most time with media; Asia Pacific the least

    Media consumption is highest in Latin America, where people spent an average of 744 minutes consuming media in 2014, and lowest in Asia Pacific, where consumption averaged just 301 minutes that year. Time spent consuming media in Asia Pacific is growing well ahead of the global average, however, as economic development gives people access to more media, and more leisure time in which to consume them: media consumption expanded by 6.7 per cent in 2014. The report forecasts average annual growth of 2.9 per cent to 2017.

     

    “The average person already spends half their waking life consuming media. But people around the world are clearly hungry for even more opportunities to discover information, enjoy entertainment and communicate with each other, and new technology is supplying these opportunities. Technology also enables brands to communicate with and learn from consumers in new ways. We expect media consumption to continue to grow for the foreseeable future, multiplying the opportunities for brands to develop relationships with consumers,” said ZenithOptimedia head of forecasting Jonathan Barnard.

  • ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    MUMBAI: ZenithOptimedia’s Performics has set up a full-fledged digital media technology Centre of Excellence, which is a first of its kind in India. 

     

    The centre will be based in Bangalore and will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modelling, content and commerce. The centre will specifically cater to the Indian sub-continent.

     

    Performics India MD Tanmay Mohanty said, “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.” 

     

    ZenithOptimedia group CEO Anupriya Acharya elaborated, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. With this centre we want to be able to solve these problems like the understanding of these products and their potential. We have to help our clients make wise marketing decisions based on data and make the most of their marketing campaigns with the technology. Inside India we will be testing multiple technologies against client requirements. Both our teams and clients are excited about it.”

     

    Adobe South Asia director enterprise Kulmeet Bawa added, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”

  • Zenithoptimedia wins creative duties of Faaso’s

    Zenithoptimedia wins creative duties of Faaso’s

    MUMBAI: ZenithOptimedia Mumbai has won the media mandate for Faaso’s following a multi-agency pitch. The mandate will cover all aspects of the company’s media planning & buying, and will also include digital and OOH duties as well. The account will be handled out of the agency’s Mumbai office.         

     

    Faaso’s co-founder and CMO Revant Bhate said, “We needed a partner in Mumbai who has a deep understanding of the consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    ZenithOptimedia Group CEO Anupriya Acharya added, “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso’s.”

  • Cannes Lions programme adds new speakers & sessions

    Cannes Lions programme adds new speakers & sessions

    MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone, nearly 50 new sessions have been added to the schedule of what’s on.

     

    Renowned scientist and broadcaster Professor Brian Cox will explore the key scientific principles that help unlock the mysteries around us before ZenithOptimedia will show how advertising is also a world underpinned by laws akin to scientific principles.

     

    Martha Stewart has been confirmed as a speaker this year, joining artist Emilie Baltz and wearable tech guru Billie Whitehouse as part of the Barbarian Group talk examining how creatives push themselves outside of their comfort zones to create new things in new mediums.

     

    Next up, AOL is bringing its “Digital Prophet” to Cannes Lions this year, with David Shing ready to argue that the power of creative storytelling is now more important than ever.

     

    Tencent’s SY Lau has already been named as Cannes Lions Media Person of the Year. He will also speak at a session covering exactly what’s happening right now in China’s digital landscape.

     

    Musician Pharrell is joining iHeartMedia for a conversation about how he’s been able to create hyper-successful constellations across media, entertainment and fashion by blending, art, science and instinct to redefine culture and commerce.

     

    Finally, SapientNitro has revealed that it will bring the founder of dating app Tinder to Cannes Lions. Sean Rad will take to the stage to tell the audience exactly how Tinder overturned the established order and radically changed the dating game. 

  • ZenithOptimedia bags media duties of Junglee Games

    ZenithOptimedia bags media duties of Junglee Games

    MUMBAI: ZenithOptimedia has bagged the media duties for Junglee Games in a multi-agency pitch.

     

    The mandate covers all aspects of the brand’s media planning, advisory and buying across print, TV, digital and outdoor.

     

    ZenithOptimedia managing director Hari Krishnan said, “This is a significant win for ZO with the tech and mobile sector gaining momentum in the overall advertising space. It is indeed a matter of pride for us to be partnering with Junglee Games.”

     

    Junglee Games chief marketing officer Satya Mahapatra added, “We are glad to partner with ZenithOptimedia who have demonstrated excellent understanding of the Internet and mobile audiences. I am sure this will go long-way in the success of our brands.”

     

    Junglee Games’ new multimedia campaign will break this month.

  • ZenithOptimedia gets on board Saswati Sinha as HR head

    ZenithOptimedia gets on board Saswati Sinha as HR head

    MUMBAI: ZenithOptimedia Group has appointed Saswati Sinha as head of talent and human resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group’s pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah.

    ZenithOptimedia India group CEO Anupriya Acharya said “Given our growth journey, diverse offerings that need both specialists and integrators and the fast evolving media market with shortage of skilled talent, we needed to accelerate our talent and training agenda. Saswati’s experience in different industries and geographies spanning Media, Advertising and ITeS and a strong understanding of managing growth and training requirements in the new world made her the perfect choice for this role. Am glad she has chosen to join us.”

    Sinha on her appointment commented, “I am very excited to join ZenithOptimedia as I believe talent intensive industries are places where Human Resource function has a critical role to play. ZenithOptimedia believes in people and building a strong culture of values, performance and realize the importance of nurturing talent. I am looking forward to a positive journey.”

    Sinha joins ZenithOptimedia Group with more than 16 years of experience in the field of human resource development and has worked with companies like JWT, Evalueserve and Cyber Media. Her last assignment was at Cheil Worldwide SW Asia where she was the HR head for the region and as part of the major growth journey she on-boarded teams of diverse skills spanning from retail, digital, media, activation, mainline and developed talent programs across the region.

     

  • TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia

    TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia

    MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope of ‘aache din’.

    It has been just over six months of the newly elected government led by Prime Minister Narendra Modi and it seems to have captured the collective consciousness of the country. And as the year comes to an end, ZenithOptimedia’s Advertising Expenditure Forecasts says that falling food prices as well as oil prices have contributed to a reduction in the Consumer Price Inflation to a historic low of 5.52 per cent in October. IMF and World Bank have forecast an identical 6.4 per cent growth in 2015, up from 5.6 per cent in 2014. The stock market index has crossed 28000, up from 20000 in November 2013.

    Hence, we enter 2015 with a strongly positive consumer and business sentiment, albeit recognising that consistent on-ground delivery and reforms will be needed to keep this sentiment up. Hence, cautious optimism, though with way more optimism than same time last year, is still the right expression.

    The agency expects consumption to continue picking up, with passenger car and utility vehicle sales turning positive, credit card spending on the rise, loans for durables growing. From an ad-expenditure point of view, FMCGs will continue their dominance but given the weak monsoons, some categories might stay flat or have slow growth. High growth is expected from telecom, e-commerce, mobile phones, cars and two wheelers, retail, realty and the BFSI sector. 2015 will also be the year of ICC Cricket World Cup, which will also be a trigger to growth in ad expenditure.

    And with the new TV measurement system scheduled to launch in 2015, as is the much-awaited phase III expansion of FM Radio. Regional media, across print, TV and all other media continues to drive growth in media consumption. With internet base increasing to 250 million, smartphone ownership expected to reach 200 million by 2014 end, and the country awaiting the launch of 4G services by telecom operators, online and mobile will continue to see the maximum growth rate. Digital advertising however, has become dearer as the government decided to re-impose service tax.

    Given these factors ZenithOptimedia expects the ad-ex to grow by 12 per cent to Rs 40,307 crore, at an overall level in 2015, as against 10.7 per cent in 2014 (over 2013). This growth will be primarily fuelled by print at 12 per cent, TV at 10 per cent and online and mobile at 25 per cent. Other media are expected to grow between 5 – 10 per cent.

     

    Global forecast

    The year 2014 continued the trend of seeing the rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5-6 per cent a year over the next three years.

    According to ZenithOptimedia, global ad spend will grow 4.9 per cent to reach $545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8 per cent global GDP growth in 2015, up from 3.3 per cent in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Ad spend growth will therefore be slightly below 2014’s 5.1 per cent.

    2016 will be a quadrennial year – with the Summer Olympics, US Presidential elections and the UEFA European Football Championship – and we expect these events to propel ad spend to 5.6 per cent growth that year, before it slips back to 5.2 ad spend in 2017 in their absence.

     

  • 500 million multichannel TV homes in APAC: CASBAA

    500 million multichannel TV homes in APAC: CASBAA

    MUMBAI: The Asia Pacific now boasts of 500,639,000 multichannel homes, as per CASBAA’s Asia Pacific Multichannel TV Advertising 2015 book.

     

    The pay TV advertising market continues to grow in APAC with an estimated +9.4 per cent, y-o-y increase for 2014.

     

    CASBAA CEO Christopher Slaughter said, “Our latest report reinforces the fact that the Asia Pacific is truly the growth engine for the multichannel TV industry today. When we look at non-terrestrial TV connections, 61 per cent of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers.”

     

    ZenithOptimedia head of forecasting Jonathan Barnard added, “Television is the dominant advertising medium in Asia Pacific, attracting 40 per cent of all ad expenditure this year, and ZenithOptimedia forecasts it to grow at an average of 5 per cent a year until at least 2016. Meanwhile online video offers high-quality content that viewers can watch whenever they want and – using smartphones and tablets – wherever they want. Video advertising as a whole will remain the best way to build brand awareness and engagement for many years to come.”

     

    Data sourced from The Ericsson Consumer Insight Report 2014 says that OTT services and digital delivery are increasing with demand content constituting an important part of consumers viewing habits, specially streaming and a greater acceptance of paying for non linear TV content.

     

    The report also showed a 25 per cent increase in consumer willingness to pay for anywhere access compared to 2012 and a growing trend of using tablets and smartphones. 

     

     

     

     

     

     

  • ZenithOptimedia wins duties for Indiahomes.com

    ZenithOptimedia wins duties for Indiahomes.com

    MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning, buying and digital duties.

     

    Indiahomes.com has also finalised its new positioning, “Aap Ke Saath” and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

     

    Commenting on the business win, ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to create innovative solutions for Indiahomes.com.”

     

    Indiahomes.com marketing VP Himanshu Arora, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”