MUMBAI: Despite the apparent low barriers to entry, the internet ad market is highly polarised and just four companies control 64 per cent of all global...
MUMBAI: The Indian Premier League (IPL) has come back to haunt the Hindi general entertainment channels (GECs) again as the cricketing extravaganza has shaved off 110...
MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion. Initiative...
MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India. The account size is pegged at Rs 150 to 200 million. The account...
MUMBAI: ZenithOptimedia has retained the media account of multinational consumer goods company Reckitt Benckiser. There was a full pitch on cost and strategy that the client...
MUMBAI: French global communications network, Publicis Groupe, has snapped up two Indian companies as part of its strategy to strengthen its digital offering and double the...
MUMBAI: ZenithOptimedia has retained the media duties of Nestle India following a multi-agency pitch that took place a month ago. The size of the business is...
MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies. The media mandate...
MUMBAI: Publicis Groupe’s research agency ZenithOptimedia has said in its latest forecast that global ad expenditure will grow 4.6 per cent to touch $525 billion in...
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played...
MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com. The account win is on the back of multi-agency pitch that saw participation of incumbent...
Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without digital cable connections in the four metros after 1...
MUMBAI: Bharti Retail, which operates a chain of multiple format stores, has awarded its media duties to ZenithOptimedia. Says ZenithOptimedia CEO Satyajit Sen, “It‘s a big...
MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a multi-agency pitch that took place about a...
MUMBAI: Media agency ZenithOptimedia predicts global ad expenditure will grow 4.3 per cent in 2012, reaching $502 billion by the end of the year. ZenithOptimedia is...
MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president – business...
MUMBAI: ZenithOptimedia has won the media duties for online travel company Yatra.com and will handle all media planning and buying duties for it. Yatra.com said its...
MUMBAI: The Goafest Committee has announced the first list of internationally acclaimed speakers for the event. The speakers are: The Coca-Cola Company VP- global advertising strategy...
MUMBAI: ZenithOptimedia India has bagged the media planning and buying duties for Best Foods after a multi-agency pitch. The business was won through a competitive pitch...
MUMBAI: Tapping into a growing segment, Publicis Groupe‘s ZenithOptimedia (ZO) has launched its search engine marketing unit, Performics, in India. ZO said Thursday the India launch...
MUMBAI: Edging out incumbent Carat Media, OMD has won the global media account of Tourism Australia for three years. In addition to Carat, that worked on...
MUMBAI: Sanjoy Chakrabarty has joined ZenithOptimedia as managing partner. Chakrabarty will be based in Mumbai, and moves in from Dentsu media, after spending nearly five years...
MUMBAI: Paras Pharmaceuticals has moved four personal care brands toCut the Crap (CTC). The account size is estimated to be Rs 50-70 million. Earlier, Mudra handled...
MUMBAI: ZenithOptimedia has won the media buying and planning duties of home appliances brand IFB for the western region. The account size is estimated to be...
MUMBAI: VivaKi Exchange has elevated Mona Jain to the newly created position of chief executive officer. Prior to this development, Jain held the position of COO...
MUMBAI: ZenithOptimedia India has won the media duties of free online classifieds company, OLX. The business is pegged at Rs 100-120 million. The mandate was awarded...
MUMBAI: ZenithOptimedia has won the media duties of Advanced Micro Devices (AMD) India, which designs microprocessors, fusion SoCs, graphics and media solutions. The mandate was awarded...
MUMBAI: ZenithOptimedia, the global media services agency from the Publicis group, has won the media duties of Honda Siel Cars India, a joint venture between Honda...
MUMBAI:Publicis Groupe’s media services group, ZenithOptimedia India, has appointed Roopam Garg as chief operating officer, India. Until recently, Garg was managing director, PGM across ZenithOptimedia, Starcommediavest...
MUMBAI: Zenithoptimedia has revised the ad spend growth forecast down from 4.6 per cent to 4.2 per cent due to the turmoil in Middle East and...
MUMBAI: Indian agencies will continue to be gobbled by their multinational counterparts, senior executives in the industry said. “The acquisition of Sandeep Goyal‘s stake by Dentsu...
MUMBAI: The rise of China as a powerhouse stretches to the advertising world as well. China will overtake Germany to become the third largest advertising economy...
MUMBAI: According to ZenithOptimedia, the Fifa World Cup final between France and Italy on 9 July generated a television viewership of 313 million viewers across 56...
MUMBAI: Ad expenditure in 2005 grew 4.9 per cent, which is the average rate at which expenditure has grown for the last decade. However, this year,...
MUMBAI: Media buying agency ZenithOptimedia has raised its forecast for global ad spending. Spurred by the booming emerging markets Brazil, Russia, India and China — the...
MUMBAI: Time Warner occupies the top spot in Zenithoptimedia’s ranking of the leading 30 global media owners. Time Warner generates US$30 billion which is 13 per...
MUMBAI: Nestlé India has appointed ZenithOptimedia as their media partner for their planning and buying in India. With this, India, will be the 15th country so...
MUMBAI: Frontrunner music channel MTV is setting its sights south of the Vindhyas, even as struggling sibling kids channel Nickelodeon is set to make the switch...
