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MUMBAI: Leeford Healthcare Limited has strengthened its marketing leadership with the appointment of Deepak Sharma as head of media planning. A familiar name in India’s media...
MUMBAI: Advertising veteran Ratheesh MS has taken charge as vice president at Starcom, the media agency under Publicis Groupe. His appointment follows a brief spell at...
MUMBAI – Media maven Pooja Tomar is on the move again. After nearly three years as senior business director at Havas Media Group, Tomar has been...
MUMBAI: The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster...
MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO)....
MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO)....
MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with...
MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with...
MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in...
MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in...
MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a...
MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a...
MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital. UrbanClap has operations in major...
MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital. UrbanClap has operations in major...
MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in...
MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in...
MUMBAI: ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands....
MUMBAI: ZenithOptimedia has created a new worldwide client leadership team as part of the network’s programme to drive business growth and enhance communication solutions for clients....
MUMBAI: ZenithOptimedia has won the media planning and buying mandate of television shopping channel HomeShop18. ZenithOptimedia will focus on maximising the channel’s presence in the emerging...
MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only...
MUMBAI: Publicis Groupe is undertaking a major client-centric restructuring of its business model, which will see agency breaking down its disciplines into four distinct ‘solution hubs’...
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who...
MUMBAI: ZenithOptimedia plans to create its first regional Analytics and Technology Hub for Asia, in Singapore. This Center of Excellence (CoE) is a major investment...
MUMBAI: ZenithOptimedia has acquired Australia’s independent performance marketing agency FirstClick Consulting. FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency...
With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date, adblocking has largely...
MUMBAI: Singapore Airlines has appointed ZenithOptimedia Group as agency of record (AOR) to manage its global media communications business both offline and online. The...
MUMBAI: Even as desktop internet advertising continues to grow, it is slated to lose market share for the first time this year, dropping from 19.8 per...
MUMBAI: ZenithOptimedia has won the media mandate for Truecaller after a selection process that involved multiple agencies. This mandate covers all aspects of the company’s media...
MUMBAI: ZenithOptimedia Singapore has named Nik Vyas as head of Newcast, the agency’s content division, as it looks to grow and expand its content offering. ...
MUMBAI: ZenithOptimedia has promoted Gareth Mulryan as the CEO of Southeast Asia. Mulryan was until recently ZenithOptimedia head of digital for Asia Pacific. In...
MUMBAI: Publicis Groupe has acquired Australia’s independent media agency Match Media. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue...
MUMBAI: Despite the growth explosion in the digital and mobile universe, the age-old medium of television continues to lead the popularity chart when it comes to...
MUMBAI: ZenithOptimedia’s Performics has set up a full-fledged digital media technology Centre of Excellence, which is a first of its kind in India. The centre...
MUMBAI: ZenithOptimedia Mumbai has won the media mandate for Faaso’s following a multi-agency pitch. The mandate will cover all aspects of the company’s media planning & buying,...
MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone,...
MUMBAI: ZenithOptimedia has bagged the media duties for Junglee Games in a multi-agency pitch. The mandate covers all aspects of the brand’s media planning, advisory...
MUMBAI: ZenithOptimedia Group has appointed Saswati Sinha as head of talent and human resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia...
MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope...
MUMBAI: The Asia Pacific now boasts of 500,639,000 multichannel homes, as per CASBAA’s Asia Pacific Multichannel TV Advertising 2015 book. The pay TV advertising market...
MUMBAI: ZenithOptimedia has won the media mandate for Foodpanda.in after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s...
MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the...
MUMBAI: ZenithOptimedia Group has roped in Hari Krishnan as ZenithOptimedia India managing director. Based out of Gurgaon, he will be taking charge of the agency’s...
MUMBAI: Havas Media Group has appointed Josh Gallagher as its regional strategy director. Based out of Singapore, he will report to Havas Media Group Asia Pacific...
MUMBAI: Maxus has appointed Navin Khemka as its managing partner. Khemka will be heading the north and east regions for the media agency and will also...
MUMBAI: ZenithOptimedia has seen two major exits with Satyajit Sen and Navin Khemka moving on from the agency after eight years. Sen held the position...
NEW DELHI: The radio spot for ‘Nescafe Mornings on Red FM’ by ZenithOptimedia won the award for best Use of Music/Song/Jingle by an Advertiser at the ...
MUMBAI: ZenithOptimedia India has been appointed as media planning and buying partner by Viber, a mobile app company. The agency which is part of the...
MUMBAI: Global advertising expenditure is expected to grow by 5.3 per cent to $ 532bn, according to a report from media agency ZenithOptimedia. The agency has...
MUMBAI: VivaKi continues the global expansion of audience on demand (AOD) and announced the launch of a regional activation center for Asia Pacific, based in Singapore....
NEW DELHI: Global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the year. ZenithOptimedia has said this...
