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Tag: ZenithOptimedia India

  • ZenithOptimedia India appoints Ajit Gurnani as managing partner & branch head, west

    ZenithOptimedia India appoints Ajit Gurnani as managing partner & branch head, west

    MUMBAI: ZenithOptimedia India has roped in Ajit Gurnani as its managing partner and branch head, ZO west.

     

    ZenithOptimedia India managing director Hari Krishnan said, “ZenithOptimedia is making rapid progress in Mumbai especially with its expanding new-age client list such as Faaso’s, Ziffy, TImesaverz and many others yet to be announced. We needed somebody with rich experience and robust background spanning both agency and client side experience. Ajit, with his experience across markets, clients and verticals was best suited for the role. It helps us to strengthen our offer to all our businesses and prospective clients.”

     

    Gurnani added, “I am excited to be part of ZenithOptimedia and really like the agency’s proposition of Live ROI and all the proprietary tools and knowledge they have built around it. I am also excited with their superior offering in digital and performance marketing through Performics, Resultrix and the Business Analytics offering through Ninah. I hope to embrace these at the soonest and apply it to the clients I will be handling.”  

     

    Gurnani has over 18 years of work experience in the fields of media, brand management and marketing. His media exposure has been with advertising agencies like HTA (now Mindshare / JWT), Rediffusion DY&R (TME), Mindshare and MEC on clients like Unilever, Colgate Palmolive, Aditya Birla Group and Mercedes Benz among others.

  • Mindshare wins best agency of the year award at EMVIES 2011

    Mindshare wins best agency of the year award at EMVIES 2011

    MUMBAI: Mindshare India has swept EMVIES 2011 with metals including three gold, eight silver and seven bronze awards collecting 160 points, and becoming the ‘Best Media Agency of the Year’.


    The agency has achieved this feat for the fourth consecutive year.


    Mindshare’s gold-winning campaigns were ‘Your Trusted Beauty Companion‘ for Be Beautiful in the category of Best Media Innovation — Digital; sub-category — Mobile; ‘India Bleeds Blue!‘ for Nike in the category of Best Media Innovation — Digital; sub-category — Web; and the ‘Changing the Game…for Youth, Cricket and Pepsi‘ campaign
    for Pepsi in the category of Best Integrated Campaign.


    Lodestar UM came second with 110 points winning two gold, two silver and 12 bronze metals. The agency won both the gold awards for its work on Amul.


    ‘Amul takes the road less travelled‘ campaign in the Best Media Strategy — Consumer Products category, and ‘Tasty Dish Verna Game Finish‘ campaign for Amul MasterChef India in the Best Media Innovation — Branded/Scripted Content category — were the worthy ones.


    Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.


    The next two ranks saw agencies coming too close for comfort, as far as points were concerned.


    Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.


    Maxus secured the third position accounting 70 points with four silver and six bronze awards. The agency’s ‘We Mixed India‘ campaign done for Tata Sky fetched three silvers and a bronze.


    MediaCom Communications’ Grand EMVIE win for their Talking Newspaper for Volkswagen Vento earned a mammoth 25 points, which propelled them to the fourth position. The agency took home 65 points and one gold, one silver and three bronze awards.


    Madison Media Infinity was ranked fifth as it bagged two gold one silver and four bronzes to finish their run with 60 points – just five points behind MediaCom.


    Mudra Max occupied the sixth position with its tally of 45 points.


    GroupM-Dialogue Factory came seventh and Madison Media Plus eighth with 15 points each, while Interface Business Solutions was positioned ninth and earned 10 points.


    JWT took the 10th place, followed by MEC and ZenithOptimedia India.