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Tag: Zenith

  • Publicis Media bags digital mandate for ZEE5

    Publicis Media bags digital mandate for ZEE5

    MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch.

    Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”

    ZEE5 India digital head Archana Anand adds, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”

    Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.

  • Nestle retains Zenith as AOR

    Nestle retains Zenith as AOR

    MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

    The FMCG major called for a review after five years in November 2017, which saw some leading media groups from across the country participate.

    Zenith was appointed as Nestlé’s media agency in 2005 and has been handling the company’s media duties since, across business segments.

    Zenith India group CEO Tanmay Mohanty adds, “Nestlé is Zenith’s flagship account and we have had this relationship for more than a decade. We are super delighted that the client has once again handpicked us and it is a clear endorsement of Zenith’s competency and ability to deliver.”

    In India, Zenith’s key clients include Nestlé, Parle Products, Micromax, Toyota, ZTE Mobile, Honeywell Air Purifiers, H&M, Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines, among others.

  • Huge data growth helped brands slightly, M&E confidence score 82%, finds Publicis’ Zenith

    MUMBAI: Advertisers in the media & entertainment category are most confident about seeing growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare.

    This is the key finding from Zenith’s new biannual client survey. Ahead of marketers attending Cannes Lions 2017, we wanted to find out what are the key drivers of growth and to assess how confident they are about business growth in their category.

    Zenith asked clients how confident they were in the prospects for growth in their category this year. We then ranked each category on a scale from 0 to 100, where 0 means everyone expects substantial decline, 100 means everyone expects substantial growth, and 50 means the average expectation is for no growth.

    The results were as follows. Media & entertainment advertisers came out on top, with a score of 82.1, followed by pharmaceuticals &healthcare and alcohol. The lowest-scoring category was telecommunications, at 33.3, followed by food & drink and FMCG (non-food).

    Ranking of categories by advertiser confidence in growth

    Survey of 158 key Zenith clients around the world

    Category

    Confidence index

     

    Category

    Confidence index

    1. Media & entertainment

    82.1

     

    7. Travel

    61.4

    2. Pharma/healthcare

    70.3

     

    8. Retail

    60.0

    3. Alcohol

    70.0

     

    9. FMCG (non-food)

    55.7

    4. Luxury

    67.6

     

    10. Financial/insurance

    53.6

    5. Beauty

    67.2

     

    11. Food & drink

    48.4

    6. Automotive/vehicles

    63.6

     

    12. Telecommunications

    33.3

    Key drivers of business growth

    We then asked our clients to look at the drivers of business growth, ranking them according to how important they believed they were for their brand. From most important to least important, the factors were ranked as follows.

    Ranking of contributing factors to business growth

    Survey of 158 key Zenith clients around the world

    1. Data & technology

    2. Business transformation

    3. New competitive positioning

    4. Geographical expansion

    5. Diversification

    6. Automation

    7. Mergers & acquisitions

    The first three factors were ranked closely together, with quite a big gap between numbers 3 and 4. Adapting to the challenges of a transforming economy is clearly the main priority for advertisers.

    Translating growth in data to business growth

    We also asked clients how the huge increase in data has affected three areas of their business: buying efficiency, creating new insights into consumers, and generating profitable brand growth. For each area we gave them five options: data has made it more difficult, has had no effect, has slightly improved it, has greatly improved it, or has revolutionised it. And for each area there was one overwhelmingly popular response, with 50% or more of responses. These were as follows:

    •          The huge increase in data has allowed us to make small improvements in buying efficiency.
    •          It has allowed us to create much better insights.
    •          It has improved brand growth slightly.

    So while most clients agree that data has significantly improved their consumer insights, it has not yet transformed their buying efficiency or brand growth.

    “Brands have the opportunity to harness data and technology to transform their businesses and accelerate brand growth, but are having difficulty in turning theory into practice,” said Vittorio Bonori, Zenith’s Global Brand President. “Agencies must step up and work in partnership with their clients to unlock the true potential of this revolution in communications.”

  • Adspend: Twitter fastest growing, FB & Google control 20%

    MUMBAI: Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners. These two companies captured 64% of all the growth in global adspend between 2012 and 2016.

    The Top Thirty Global Media Owners report is Zenith’s unique ranking of the world’s largest media companies, and is being published since 2007. For this edition, it has decided to update its methodology and focus purely on media owners’ revenues from advertising, excluding revenues from all other activities, which gives the true measure of their status in the global advertising market.

    Google (under its holding company Alphabet) is by some distance the largest media owner in the world, attracting US$79.4bn in ad revenue in 2016, three times more than the second-largest – Facebook – which attracted US$26.9bn. The largest traditional media owner is Comcast, which takes third place in our ranking, with US$12.9bn in ad revenue.

    As we stated in our quarterly Advertising Expenditure Forecasts, internet advertising has overtaken television to become the world’s largest advertising medium this year. Accordingly, digital platforms that are funded by internet advertising dominate our top 30 ranking. As well as Alphabet and Facebook, there are five more pure-internet media owners in the top 30: Baidu, Microsoft, Yahoo, Verizon and Twitter. Between them, the seven digital platforms generated US$132.8bn in internet ad revenue in 2016 – that’s 73% of all internet adspend, and 24% of global adspend across all media.

    Verizon became a media owner in 2015 when it bought AOL, and if all goes to plan will become a much larger one when it acquires Yahoo later this year. Verizon takes 21st place in our current ranking; adding Yahoo to AOL would boost it to sixth.

    The fastest-growing media owner in our list is Twitter, which increased its ad revenues by 734% between 2012 and 2016. Tencent is second, having grown by 697% over this period, and Facebook is third, with 528% growth. Two other media owners have more than doubled in size between 2012 and 2016: Baidu, which grew 190%, and Sinclair Broadcasting Group, which grew 171%.

    Most of the media owners in our ranking – 20 out of 30 – are based in the US. The US dominates for several reasons: the US has the biggest ad market, US companies have invested the most in extending their reach abroad, and Silicon Valley innovation has powered the growth of internet advertising. China and Germany each have three media owners in the ranking (Baidu, Tencent and CCTV for China, and Bertelsmann, ProSiebenSat.1 and Axel Springer for Germany). Then there are four countries with one media owners each: France (JCDecaux), Brazil (Grupo Globo), Italy (Mediaset) and the UK (ITV).

    “The scale of the biggest platforms highlights the importance of building strong partnerships between agencies and media owners,” said Vittorio Bonori, Zenith’s Global Brand President. “Brands need to deal with these platforms to communicate with consumers effectively and efficiently, and agencies need to ensure they do so on the best terms available.”

    “Zenith’s new ranking demonstrates just how much the internet advertising platforms are setting the pace for global adspend growth,” said Jonathan Barnard, Head of Forecasting at Zenith. “Google and Facebook alone have accounted for almost two thirds of global adspend growth since 2012.”

    Ranking of Top 30 Global Media Owners 2017

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  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.