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MUMBAI: When Publicis Media struck the match, it lit more than a spark. The network has officially launched Spark Foundry India, a full-funnel media agency built...
MUMBAI: Talk about a full-circle moment, Ravi Bhaya is back at Publicis, this time to steer the ship as chief client officer at Publicis Media India....
MUMBAI: From Bollywood spotlight to boardroom strategy, Mayoori Kango has never shied away from reinvention. The digital veteran has now rejoined Publicis Groupe as part of...
MUMBAI:Nisha Didwania has levelled up at Zenith, taking charge as senior vice president in April 2025. After steadily climbing the ranks at the agency, this move...
MUMBAI: Poulomi Saha has been appointed associate vice president at Havas Media Network India. She has over 13 years of experience in marketing, media strategy, and...
MUMBAI: Prawaal Upadhyay has recently assumed the role of senior director of media planning at EssenceMediacom India, bringing over 14 years of extensive experience in media...
MUMBAI: Zenith took up a lot of her share of mind. Senior media executive Tanya Gupta has taken the plunge and moved from Mindshare India where...
MUMBAI: Omnicom Media group has signed up Varuni Vij as vice-president from this month. Vij has a large part of her 16 years of working in...
Mumbai: Zenith, the media agency under Publicis Groupe India, has won the digital media mandate for one of the largest electronics brands, LG Electronics. Zenith won...
Mumbai: Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only...
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent...
Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online...
Mumbai: Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, according to Zenith’s Business Intelligence...
Mumbai: Forced to spend more time at home, consumers are investing in making their homes more pleasant to live in, fuelling rapid growth in demand for...
Mumbai: Publicis Media Services has bolstered its leadership team and elevated Rajiv Gopinath to the position of chief product and solutions officer. The company has also promoted Ajit...
Mumbai: Sony Entertainment Television (SET)’s iconic quiz show – ‘Kaun Banega Crorepati’ has returned with its 13th season on Monday. The show’s creators have stepped up...
MUMBAI: The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on...
New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising...
MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the...
New Delhi: Telecom advertising will grow at an average rate of 4.5 per cent a year till 2023, as the sector recovers from an 8.7 per...
KOLKATA: There is no denying that the advertising market has been in the doldrums for most of the year, owing to the Covid2019 pandemic. However, video...
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency...
MUMBAI: Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India. This includes the mainline media and digital duties of the...
MUMBAI: India holds an important position in the global pharmaceutical sector. As per an IBEF report, it is the largest provider of generic drug globally and...
MUMBAI: One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs...
MUMBAI: Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year. For...
MUMBAI: Jai Lala has joined for the newly created position of chief operating officer (COO) at Zenith and will oversee operations, structure and expansion in addition...
MUMBAI: Zenith has won the media duties of jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Spykar was established in...
MUMBAI: Following an extensive pitch involving multiple media agencies, Zenith has won the agency of record (AOR) mandate for HDFC Life. This is for the entire...
MUMBAI: Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more...
MUMBAI: The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. A recent report by Zenith Media Consumption...
MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The...
MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with...
MUMBAI: Zenith, a part of Publicis Media India has won the media duties of the air purifier line of business of Honeywell, a Fortune 100 company...
MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26...
MUMBAI: Advertisers in the media & entertainment category are most confident about seeing growth in their category this year. They are closely followed by advertisers in...
MUMBAI: Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new...
MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands...
MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands...
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of...
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of...
MUMBAI: Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for...
MUMBAI: Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for...
MUMBAI: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians. Telenor’s exposure to global...
MUMBAI: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians. Telenor’s exposure to global...
MUMBAI: Media planning and buying firm Zenith has bagged two big awards at the ‘The Excellence in Radio Awards’ hosted by the India Radio Forum (IRF)...
MUMBAI: Media planning and buying firm Zenith has bagged two big awards at the ‘The Excellence in Radio Awards’ hosted by the India Radio Forum (IRF)...
MUMBAI Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King....
MUMBAI Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King....
MUMBAI: Robert Adler, co-inventor of the TV remote, has passed away. Adler, who won an Emmy Award along with fellow engineer Eugene Polley for the device...
