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Tag: Zenith Optimedia

  • Industry unites to draw massive delegation for Goafest 2024

    Industry unites to draw massive delegation for Goafest 2024

    Mumbai: Goafest, South Asia’s premier festival celebrating creativity excellence, continues to drive industry growth and collaboration. This year, the festival has achieved remarkable success with a surge in delegate entries and unprecedented support from industry leaders. Scheduled to take place from 29 to 31 May at the Westin Mumbai, Powai Lake, this year’s event has drawn increased participation from agencies and clients of all scales, underscoring its expanding influence and reach.

    The 17th edition of Goafest boasts of an impressive line-up with delegation from media agencies including Havas Media, Publicis Media, Group M, Madison Communications, Initiative Media, OMD, and Zenith Optimedia, among others. Creative powerhouses TLG India, L&K Saatchi & Saatchi, Leo Burnett, FCB Group, Havas Worldwide are also on board, along with brands like Nestle, Tips Industries, Kotak General Insurance, and Airtel. Media giants Bennett Coleman, ABP Group, Zee Media, Navabharat Media Network, et al have also shown unwavering registration support. The festival’s appeal spans multinational agencies to smaller firms, showcasing its inclusive ethos.

    Goafest remains a pivotal industry event, driving innovation, creativity, and collaboration year after year. It’s a hub for professionals to share ideas, learn from experts, and showcase groundbreaking work. The festival’s impact resonates throughout the industry, inspiring creativity and enhancing professional networks.

    Goafest 2024 chairman of the delegates committee – Sam Balsara expressed his enthusiasm for the upcoming event, stating, “Goafest has always been a beacon of creativity and innovation in the advertising industry. This year’s entries have set a new benchmark for excellence. The support from the industry has been overwhelming, and the record number of registrations is a clear indicator of the vibrant and dynamic nature of advertising media and marketing industry.”

  • Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Mumbai: IndiaDotcom Digital Private Ltd is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and 18th February 2024, at the prestigious Fuzolo in Gurugram. This on-ground event promises to redefine the cricketing landscape with its unique blend of sporting prowess and entertainment.

    The upcoming Cricket Country Box Cricket League redefines sporting entertainment through innovative elements that promise an unforgettable experience. By employing tennis balls, the tournament maintains a high-paced and dynamic gameplay, prioritizing safety without compromising excitement. With umpires and digital scoring systems in place, the integrity of each match is upheld, ensuring fairness and accuracy throughout.

    Featuring eight elite teams representing prominent media agencies such as Group M, Madison, Havas Media, InnOcean, Zenith Optimedia, Wavemaker, OMD, and Dentsu. The tournament will showcase thrilling encounters across seven matches. With a knockout format and matches spanning 10 overs in the round stages and 15 overs in the semi-finals and finals, spectators can expect edge-of-the-seat action from start to finish.

    Beyond the thrilling matches, the league also caters to a diverse audience, offering a range of engaging activities and tantalizing food and beverage options. This thoughtful approach aims to enhance the overall spectator experience, making the Cricket Country Box Cricket League a must-attend event for fans of all ages.

    Essel Group CTIO Idris Loya lauded the initiative, stating, “In the Cricket Country Box Cricket League, the amalgamation of sportsmanship and entertainment unfolds like a thrilling rafting adventure, captivating players and spectators alike. This initiative epitomizes a harmonious blend, propelling cricket to unprecedented heights while championing the values of respect and teamwork. With each match, the league sets a new standard for sportsmanship, fostering an environment where the essence of fair play resonates with every stroke and every cheer.”

    Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “We strongly believe in championing sports culture and enriching community engagement through dynamic experiences. The Cricket Country Box Cricket League embodies our commitment to providing innovative entertainment that unites the media fraternity. As we embark on this journey, we aim not only to entertain but also to inspire unity and camaraderie within our community, showcasing the enduring impact of shared sporting experiences.”

    On-ground integrations such as brand logo presence on team jerseys and boundary branding will provide sponsors with valuable visibility. Additionally, promotional efforts encompass editorial articles, interview videos, reels, match highlights, live commentary, and live streaming on Cricket Country’s Facebook page and YouTube channel.

  • Ad platform POKKT appoints Wahab as VP

    MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.

    “Abdul has vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.

    Abdul said, “My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”

    Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.

  • Publicis Media India makes key restructure and appointments

    Publicis Media India makes key restructure and appointments

    MUMBAI: Publicis Media today unveiled structure and leadership appointments for its organisation, as announced Publicis Media, India CEO Anupriya Acharya. As per the announcement,

    Mallikarjun Das (Malli) has been appointed Group CEO of Starcom India. His team will include Sarfaraz Khimani, Co-CEO Performics.Convonix, Pallav Jain, Co-CEO Performics.Convonix, Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.

    Furthermore, Tanmay Mohanty has been appointed as Zenith India Group CEO., with Performics.Resultrix MD Mayoori Kango in his team.

    “One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track records within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization,” Acharya said.

    She added, “The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

    Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom , Zenith, Mediavest | Spark, Optimedia | Blue 449

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

    Apart from the two CEO appointments for Starcom India and Zenith India, other key appointments the media agency giant announced are as follows

    Dnyanada Chaudhari will lead Publicis Media Exchange

    Santosh Ghosh will lead Data, Technology & Innovation

    Aarti Bharadwaj will lead Analytics, Research & Insight

    Gautham Pingali will lead Business Transformation and Content

    Communications will be led by Anushree Chandran.

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

    Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli

    Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, “We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay’s leadership will be announced in due course.”

  • Publicis Media India makes key restructure and appointments

    Publicis Media India makes key restructure and appointments

    MUMBAI: Publicis Media today unveiled structure and leadership appointments for its organisation, as announced Publicis Media, India CEO Anupriya Acharya. As per the announcement,

    Mallikarjun Das (Malli) has been appointed Group CEO of Starcom India. His team will include Sarfaraz Khimani, Co-CEO Performics.Convonix, Pallav Jain, Co-CEO Performics.Convonix, Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.

    Furthermore, Tanmay Mohanty has been appointed as Zenith India Group CEO., with Performics.Resultrix MD Mayoori Kango in his team.

    “One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track records within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization,” Acharya said.

    She added, “The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

    Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom , Zenith, Mediavest | Spark, Optimedia | Blue 449

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

    Apart from the two CEO appointments for Starcom India and Zenith India, other key appointments the media agency giant announced are as follows

    Dnyanada Chaudhari will lead Publicis Media Exchange

    Santosh Ghosh will lead Data, Technology & Innovation

    Aarti Bharadwaj will lead Analytics, Research & Insight

    Gautham Pingali will lead Business Transformation and Content

    Communications will be led by Anushree Chandran.

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

    Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli

    Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, “We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay’s leadership will be announced in due course.”

  • Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining note on Friday, 19th September with Mumbai’s Red Fuse team taking away the trophy.

     

    With engaging regional rounds held across the cities of Bangalore, Delhi and Mumbai, the grand finale in Mumbai received a thumping response from media agencies and saw them battle it out to win the much coveted title of ‘No Talkies Returns’2014. Participants put their acting skills to the test as they competed against each other in a series of exciting rounds.  Teams that qualified for the finale round included MEC from Bangalore; Maxus and Lintas from Delhi; and OMD and Red Fuse from Mumbai.

     

    With a quest to find the ‘filmi deewana’ amongst media agencies, the channel carried out this interactive and entertaining initiative for the second year. With registrations having begun from 19th August onwards and lasting for 10 days, the channel received an overwhelming response from media agencies, with more than 150 teams registering this year as compared to a 100 teams in year one. Media agencies that signed up for the event included Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia & OMD to name a few.

     

    Commenting on the success of the event, Vaishali Sharma, VP Marketing, MAX commented, “We are immensely glad with the success of our initiative which had media agencies display their ‘filmy deewanapan’ side.  Seeing how well received this competition was, encourages us to bring it back year on year. We as a channel hope to keep the Bollywood spirit high by inspiring people through our unique endeavors.”

  • Max hunts for film buffs in media agencies

    Max hunts for film buffs in media agencies

    MUMBAI: Media agencies are busy scratching their heads as they prepare themselves for not some planning for a client, but to take up the challenge thrown by Sony Max’s ‘No Talkies.’

     

    This ‘Guess the Movie’ challenge will see media agencies, buyers and planners competing, while also showcasing their acting prowess.

     

    The event which will culminate in Mumbai on 19 September, seeks to find the filmy deewanas across three big markets – Mumbai, Delhi and Bengaluru.

     

    Speaking about the differentiator this year, Sony Max VP marketing Vaishali Sharma says that the channel has stepped up the challenges and has made the competition more competitive. With the intention of creating a buzz for inviting registrations, the channel had pulled out all stops to amplify noise around the event.

     

    Online registrations for the event took place on its microsite notalkies.sonymax.tv, on 19 August with total of three deewanas forming one team. Registrations were open for 10 days with more than 150 teams registering this year.

     

    “We received an overwhelming response for our initiative last year and believe in going above and beyond movies to captivate our audiences,” opines Sharma.

     

    It received entries from media agencies such as Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia, OMD amongst others participating.

     

    This edition, all the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the games. The city round of the activity has already taken place in Bengaluru on 3 September followed by Delhi on 5 September. It will take place in Mumbai on 12 September. The finale will be based on the theme Bollywood.

     

    Maxux, Mumbai general manager Mangesh Korgaonkar believes that the initiative is in sync with the channel’s positioning. “It is great to see the channel bring back the competition as we thoroughly enjoyed the last season and are looking forward to our participation this year.”

     

    Agreeing with Kargaonkar, Mindshare principle partner Jignesh Ghelani says, “It is a kind initiative by Max as it is specially crafted for engaging with media agencies. It is a lot of fun as it provides us with an opportunity to let our hair down and celebrate our love for Bollywood.”

     

    In order to boost the agencies response for participation, the channel undertook a range of prebuzz promotions. These were: setting up popcorn stalls in media agencies and also distributing banarasi paans to generate sufficient buzz around its B2B marketing initiative.

     

    Last year the finale was hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor. This year, the channel is yet to finalise the host for the event.

     

    Although Sharma refused to divulge any details on the prize money, last year it had honoured with Rs 25,000 cash voucher. “All I can say is that it is a generous voucher which will enable the winning team to make good purchases at an electronic store,” laughs Sharma.

  • Dentsu Media wins media planning duties of SEBI

    MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign.

    The agency won the account following a multi-agency pitch in which 13 renowned agencies had participated including Alaknanda Advertising, Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group, Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO, Prachar Communications and Purnima Advertising Agency.

    The appointment is for a period of two years.

    Dentsu Media CEO Divya Gupta said, “It is an absolute honour to handle SEBI‘s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India, and we look forward to the kind of work that we would be able to do in this category.”

    A senior SEBI official said, “We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign”.

    Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its investor education and awareness campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the savers into investors.