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Mumbai: Madison Media on Monday announced the appointment of Vinit Kumar as vice president of Madison Media Plus. Based in Delhi, Kumar will report to Madison...
MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
Zenith Media has been adjudged the ‘Media Agency of The Year 2001’ in Asia Pacific by Media Magazine. A slew of key accounts in one of...
There‘s good news round the corner for the Indian ad industry. The annual forecast of global advertising expenditure till 2004 released by Zenith Optimedia Group this...
The winner takes it all is an adage that Star India is using to its advantage and how. The industry is bracing itself for another hike...
Lakshmi Seth, vice-president of Quantum Research, tried to explain the need to understand the need of the consumer and more specifically the movie consumer. By citing...
