ITV

Tag: ZengaTV

  • Sanjeev Kapoor cooks up a storm on You Tube

    Sanjeev Kapoor cooks up a storm on You Tube

    MUMBAI: Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest individual channel. Sanjeev Kapoor has been always up the curve on technology and yet again has proved that in spite of coming from a niche space like food he can rule the digital medium. Sanjeev Kapoor has partnered with ZengaTV and One Digital Entertainment to manage his digital properties.

     

    One Digital Entertainment Pvt. Ltd., the largest MCN (multi-channel network) for YouTube in India is managing content strategy, audience development and planning for Sanjeev Kapoor’s YouTube Channel.

     

    On this occasion of success and his birthday on the 10th April, Zenga Media Pvt. Ltd which owns his YouTube rights, has decided to release Official YouTube Video Mobile App of Sanjeev Kapoor. This app offers opportunity to his fans to stay in touch with him through live interactions apart from new recipe videos, images of Sanjeev Kapoor, fans will be able to use this app to stay socially connected with Sanjeev through Facebook, Twitter and Fun2shoot.

     

    Commenting on the App, Mr. Sanjeev Kapoor said, “I have received an overwhelming response from my fans on my You Tube India channel. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga team in customizing and extending the YouTube channel and social media in to an app and really appreciate this collaboration and giving my fans another way to follow my cooking and stay connected to me. This inspiring app gives everyone the chance to learn and practice a whole range of skills as well as providing hours of cooking that can be enjoyed by the whole family.”

     

    Commenting on the partnership and launch of new app, Mr. Abhishek Joshi, CEO-Zenga Media Pvt. Ltd, said “We have different strategy and attitude on different platforms customizing it to what works best on the given platform to celebrities. We attribute the growth of numbers to the content created for the platform. We kept innovating on the properties and changed strategy from time to time to keep the users engaged and interested.”

     

    He further adds Sanjeev Kapoor app gives users a behind-the-scenes glimpse into his lifestyle. Zenga’s comprehensive mobile platform and unique app development solutions, provides a new channel for fans to directly engage with Sanjeev Kapoor, while building brand loyalty and increasing his digital audience. Zenga has exclusively partnered with OneDigtal for all the Youtube distribution through their MCN network, as they are the experts in this space.

     

    Commenting on the partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “We have been in the original content creation space for more than a year now and managing over 70+ artists and Sanjeev Kapoor is one of our favorite. We create innovative content and concepts for today’s digital audience. It’s great to work with Sanjeev Kapoor as he understands the power of Digital Platforms and is open to experiment with it.”

     

    He further adds Digital medium has grown to be the epicenter of marketing and communication across all brands and celebrities. Since our launch a year back, One Digital has been connecting fans to their favorite icons/ celebrities in an effective and exciting manner. We are humbled on our association with Sanjeev Kapoor and we look forward to a committed and an exciting endeavor with him. Our expertise in Digital Space will ensure that we continue exploring path breaking initiatives and add value to our clients.

     

    The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.

  • Zenga partners with FOODFOOD to launch its app

    Zenga partners with FOODFOOD to launch its app

    MUMBAI: Food and Lifestyle channel FOODFOOD and ZengaTV, India’s largest Digital video and mobile TV platform announce an exclusive strategic partnership for their TV channel by a newly launched mobile app. With this partnership, FOODFOOD content, both live and VOD, is now available free to mobile phone and web users globally, on Zenga TV’s superior, seamless, non-buffering mobile & Web TV service.

     

    The innovative FOODFOOD mobile app not only gives users the opportunity to watch delicious dishes being prepared live on television but also prepare them at home. The app contains recipes of all the shows from the TV channel and website. The app also contains video recipes from the chefs and stars of FOODFOOD, as well as simple tips and advice.

     

    Zenga TV CEO Abhishek Joshi said, “In India’s fast growing and competitive market, there is an ardent need for new technologies that help in engaging customers. We focus our research and developments in the mobile space to enable companies enhance their efficiency, audience engagement and customer satisfaction. With the FOODFOOD app, Zenga goes one step ahead in ensuring that we continue showcasing content which is unique and relevant for our viewers. This partnership will ensure that the viewers can now continue to watch and access the channel, even while on the move. We will continue to build such apps which will give ‘real’ benefits to the customers & viewers.”

     

    S K Barua from FOOD FOOD said, “We at FOODFOOD India are infusing cutting edge technology into our products and services, which has been our single minded focus. This innovative app is yet another pioneering achievement. With this strategic partnership we are delighted that with the app we can showcase all our shows and Video on Demand with intelligent features, including access of live TV. We received overwhelming feedback to our efforts to make FOODFOOD an online brand. The app will help us reach a larger audience through tablet and mobile phone customers who trust the FOODFOOD brand, but want a solution that caters to their lifestyle on the move.”

     

    The application is available for all iOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users. 

  • Sky’s the limit for ITV

    Sky’s the limit for ITV

    MUMBAI: It was in July last year that ITV Media acquired News X, giving it a toehold in the English news space. Apart from News X, the ITV Network comprises one Hindi news channel – India News, and five regional channels.

    For a while now, ITV has been busy strengthening the popularity and reach of News X and India News in a bid to get to the top of the news channels’ pile.

    As far as News X goes, it was only post the acquisition that its distribution improved. Today, all six metros and over one million markets can view the channel on both cable and DTH platforms. This apart, News X can also be availed on mobile TV platforms such as ZengaTV and NexGtv.

    Programming-wise, the channel is witnessing significant changes with the focus increasingly shifting from debates and entertainment to hard news. To top it, the network is expanding its presence through both B2B and B2C platforms.

    Both News X and India News have been on a hiring spree since earlier this year, roping in renowned journalists from competing channels to lead them.

    News X recently consolidated its team by getting on board the likes of Rahul Shivshankar, Diptosh Majumdar and Raktim Das in key positions.

    Whereas, Deepak Chaurasia, known for his election-based shows such as Kaun Banega Mukhyamantri and Kaun Banega Pradhanmantri on ABP News (formerly Star News) and Aaj Tak, was brought in as editor of India News earlier this year.

    The idea behind hiring such journalists with years of experience behind them is that they come with dedicated viewers, who would watch a channel just to see their favourite anchor on the screen. Elaborates ITV Network CEO RK Arora: “In Hindi news channels, no journalist has such a high viewership as Deepak Chaurasia. This would lead to ardent followers coming and viewing our channel.”

    According to TAM data provided by the network, News X shows highs and lows in terms of viewership patterns between week 18 and week 36 while India News seems to have considerably gained mileage with week 36 docking in 29570 GVTs as compared to 9902 GVTs in week 31.

    All said, both news channels have a long way to go before they can surpass benchmark creators like CNN-IBN, NDTV 24 x 7, Aaj Tak and ABP News among others.

    Historically speaking, INX News (News X) was started by Peter Mukerjea and his wife Indrani, who subsequently sold it to IndiMedia following an unsuccessful attempt at running it. After which, it once again exchanged hands with ITV Media, owner of India News. The company is promoted by Kartikeya Sharma.

    History or no history, the network seems bullish about sprucing up its two news channels. Just as well they may succeed some day…

  • ZengaTV bags non-exclusive rights for French Open for web in India

    ZengaTV bags non-exclusive rights for French Open for web in India

    NEW DELHI: The mobile TV platform ZengaTV is to provide live ball by ball signals to over six million users of tennis action of French Open on their computer screens and listen to live commentary as well.

    Under these rights, Zenga will also power the Live YouTube streaming of French Open. This event is licensed by Zenga Media Pvt Ltd from Seven3Sports who has licensed it from Neo Sports. However, they have taken the non-exclusive rights for French open for web in India.

    Zenga TV CEO Abhishek Joshi said, “This is indeed a proud moment for all of us. This initiative adds up to the many milestones ZengaTV has achieved in a short span of time. Our constant endeavour to fulfill viewer‘s requirements has helped us to emerge as a pioneer and a market leader. At this point of time, I am delighted to announce that there are hordes of surprises in store for our viewers in the coming months.”

    ZengaTV MD and CTO Shabir Momiin said, “We always keep looking for ways to bring more and more content for our users in all possible different verticals. This is one such effort which will let users enjoy live streaming of the French open on ZengaTV.com.”

  • ZengaTV ropes in Parle Wafers as title sponsor for India-SL series

    MUMBAI: Mobile video streaming provider ZengaTV, the exclusive mobile rights for the ongoing India-Sri Lanka series, has roped in Parle Wafers as the title sponsor for the series.

    Under the deal, Parle Wafers will advertise in between overs as pure FCT and also on Action Replay and Super 4‘s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.

    Announcing the sponsorship, ZengaTV CEO Abhishek Joshi said, “This tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform and this will be very hard to ignore when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering.”

    The series kicked off on 21 July on Ten Cricket featuring five ODIs and one Twenty20 match.