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Tag: Zenga Media

  • MX Player ropes in Abhishek Joshi as CMO and head of business partnerships

    MX Player ropes in Abhishek Joshi as CMO and head of business partnerships

    MUMBAI: Times Internet’s MX player has roped in Abhishek Joshi as CMO and head of business partnerships. The media executive with over 17 years of experience had a long stint with Sony Pictures Networks India (SPNI) and left the leading company last month.

    Earlier to this new position, he worked as head of marketing, subscription, content and licensing of digital business at SPNI. Back in 2015, Joshi joined SPNI as VP & head – marketing & analytics, digital business. He had been a core member of digital business leadership team and also looked after global monetisation and syndication of SPN’s content across digital platforms in addition to heading marketing for SonyLIV. 

    The media executive has had experience n business development, marketing and content partnerships, strategy business planning and execution expertise spanning television networks, internet video, content distribution, Ad Agencies and brand licensing & marketing.

    Prior to SPNI, Joshi was the CEO of Zenga Media. He was also associated with Reliance Big Pictures, SAB TV, ABP Group.

    With an ambition to step into the growing OTT space, Times Internet acquired a majority stake in Seoul-based MX Player. Though the exact time has not been revealed till now but for certain the last quarter of this year will have this new player in the market.

  • SPNI elevates Abhishek Joshi at digital biz

    SPNI elevates Abhishek Joshi at digital biz

    MUMBAI: Another media executive awarded for good work. Abhishek Joshi has been elevated as head of marketing, subscription and content and licensing of digital business at Sony Pictures Networks India (SPNI). The digital business for SPNI is headed by Uday Sodhi.

    Joshi, till now VP and head marketing analytics and content syndication of digital business at the company, has been a core member of the digital business leadership team and looked after global monetization and syndication/distribution of SPN’s content across digital platforms in addition to heading marketing for SonyLiv.

    Prior to SPNI, he was the CEO of Zenga Media where his core focus was on the needs of two basic constituencies — viewers and advertisers.  

    Joshi has over 17 years of experience in broadcast media and digital realm. With an in-depth knowledge of digital broadcasting, his expertise lies in content licensing and subscription, business planning and forecasting and contracts.

    He started his carrier with the Kolkata-headquartered ABP Group as a group executive of circulation sales. After ABP, he did stints at a couple of other media organisations, including Reliance Big Pictures, before joining SPNI.  

    Joshi holds a post graduate diploma in marketing from a management institute in Pune.

    Also Read :

    OTTV 2017: Co-existence with traditional TV predicted, scope for OTT kids content

    Shishir Gupta elevated as head content acquisition sports at SPNI

    ZengaTV names Abhishek Joshi as CEO

  • Zenga strikes gold again; brings home two honours

    Zenga strikes gold again; brings home two honours

    NEW DELHI: Zenga Media has received awards for Best Mobile & Web TV and Best Engagement App “Sunny Leone” along with the Integrated Marketing at the 2nd Asian Customer Engagement Forum & Awards.

     The customer engagement forum, founded in 2012-13, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around.

    Zenga Media which is the exclusive digital rights holder of Sunny Leone in India, creating and managing Sunny Leone’s official mobile app has showcased its excellence by winning Best Engagement App.

     

    The thought behind Celebrity Fan Engagement App was based on the fact that people are used to handheld devices like smart phones and tablets for close interaction and direct engagement. This is a space Zenga Media decided to look closely at helping celebrities reach out to their fan keeping in mind a direct interaction and gratification to the followership that these celebrities have.

     Sunny Leone said, “I am excited to receive an award for the Best Engagement App at the 2ndAsian Customer Engagement Forum & Awards. The app provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I am really thankful to ZengaTV and OneDigital team to have closely worked with me in creating something which is loved by my fans and helping me stay in touch with my fans. ”

    The award winning Sunny Leone application is available for all iOS, windows and android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for android users and windows store for windows users.

    “While the idea was big, the challenge was to create a first of its kind app, bridging the gap between the celebrity and fans. This app offers opportunity for her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. The integrated approach adopted by our team for the web and mobile TV led to the great success of the Zenga App, while the team also works on building direct engagement with fans through her Facebook, YouTube channel and ZengaTV channel. It’s a great feeling to win an award particularly because it recognizes our innovative approach that the brand stands for in each area, be it in product development or marketing.  Kudos to the team for bringing this honour and setting an example in taking customer engagement to the next level” said ZengaTV & OneDigital Entertainment MD & CTO Shabir Momin.