Tag: ZeeZest.com

  • Zee Zest presents new culinary show ‘Patt-ay Ki baat’

    Zee Zest presents new culinary show ‘Patt-ay Ki baat’

    Mumbai: Zee Zest has recently launched its new show, Patt-ay Ki Baat. The show carries a unique concept with a different perspective on green leafy vegetables and herbs found in India and globally. Hosted and directed by celebrity chef Ajay Chopra, Patt-ay Ki Baat airs every Thursday and Friday on Zee Zest SD & HD, and Zeezest.com at 1.00 p.m.

    Using 48 different kinds of ingredients such as fenugreek, moringa, coriander, curry, bay, colocasia, sage, thyme, rosemary, and more, the show is set to showcase unique dishes using these leaves as a spice/flavouring agent, a main course ingredient, and a cooking agent that will surely add a newfound freshness to every meal!

    Speaking on the concept of the show, Zee Zest business head Amit Nair said, “Leaves have always been present in most of our meals and have been a part of Indian heritage since time immemorial due to their medicinal, aromatic, herbal, and flavorful properties, but they haven’t received the spotlight they deserve. This is why Patt-ay Ki Baat highlights a sense of urgency or importance in its concept that focuses on showcasing the benefits, elements, and utility of leaves, which hasn’t been done before. We hope audiences will find inspiration from the various nutritious and tasty recipes we have curated and can adapt the same as they cook nourishing food to keep their families healthy too.”

    Users can avail more useful information from Patt-ay Ka Corner and Patt-ay Ki Tip. Patt-ay Ka Corner is a kitchen corner with homegrown leaves and herbs that give the space a healthy and refreshing vibe, whereas Patt-ay Ki Tip solves a common recurring problem of quickly drying leaves with helpful suggestions on preserving them.

  • Zee Zest acquires exclusive rights to ‘The Big Forkers’ season 3

    Zee Zest acquires exclusive rights to ‘The Big Forkers’ season 3

    Mumbai: Lifestyle channel Zee Zest has acquired exclusive rights for the third season of “The Big Forkers.” The new season will be launching exclusively on ZeeZest.com starting 15 February.

    The 15-part series features cousins and hosts Shashank Jayakumar (Shanky) and Sid Mewara aka ‘The Forkers’ who love food, travel and discovering new cultures. The duo will be seen discovering the ‘Urru,’ Bangalore and its culinary offerings right from the local fair, regional specialties, and international tables along with the fan-favourite, ‘the pub crawl.’

    From local food legends to upcoming stars, and beer gardens to college favourite pub crawls, they uncover pub life in Bangalore and the drinking culture across town. A true food journey loaded with new-age Smash Burgers, various kinds of interpreted meat preparations, biryanis, Korean meals, traditional Uttara (Northern) Kannada vegetarian meal and some very candid conversations.

    Sid is an investment banker and ex-chef and Shanky is a serial technology entrepreneur and consultant to The World Bank. Their journey started with a tipsy conversation with friends while travelling through Spain in 2019, following the food trail by the late chef Anthony Bourdain.

    The cousins set up a YouTube channel in 2020 called ‘The Big Forkers’ that showcased their exploration of cuisines. After completing two successful seasons in Mumbai and Goa, they are back with another season.

    “The earlier two seasons piqued our interest with the duo’s edgy take on food and its many stories around it,” said Zee Zest business head Amit Nair. “In ‘Big Forkers’ season three, there is enough for the Bangalore local, the steady traveller or someone on the couch chilling with a cold one to take away from this latest installment from the big boys. This series is the first among the many digital-first properties that we plan to launch on zeezest.com.”

    “Bangalore was all new to me which made it a voyage of discovery,” said co-host Sid Mewara. “Through the research, we did on the ‘Urru’, we knew we wanted to cover some of the staples such as the tiffin rooms, the military hotels and the craft beer scene. Personally, I love how progressive the city is, an oasis of sorts and can’t wait to show the viewers what we have in store.”

    “Bangalore, for me, has always been work-related,” said co-host Shashank Jayakumar. “But just delving deeper made me realize that the city has held on to its European connections from colonial times. What I like, though, is that a majority of the population has managed to still be true to its roots. You will still see them in afternoon drinking sessions with idli, chutney on the side, or with Chicken 65 as a starter and I love Bangalore for that.”

  • Lifestyle channel Zee Zest launches website ZeeZest.com

    Lifestyle channel Zee Zest launches website ZeeZest.com

    Mumbai: Lifestyle channel Zee Zest has launched its digital offering called ZeeZest.com. The platform offers influencer marketing solutions to brands with a varied talent roster of influencers across categories.

    ZeeZest.com will offer insights across categories – food, travel, health, culture, style and beauty and homes. The website will provide glocal content across core lifestyle genres that are informative, entertaining and will pivot content based on national and international pop-culture trends, said the channel in a statement. The website has led to three million+ users in its soft launch phase, it added.

    The content will be spread across multi-formats such as shows, recipes, articles, original videos, web stories, multilingual and aims at generating curiosity and making aspirational lifestyle more accessible. Along with access to Zee Zest shows, the website will also host contests on an ongoing basis to engage with users.

    The website will be populated by stories curated by in-house and contributing authors. The website will feature articles on Bollywood celebrities such as Farhan Akhtar, Vidya Balan, Aditi Rao Hydari, Dino Morea, Sonu Sood; and popular influencers such as Shenaz Treasury, Yohani, Tesher and Sejal Kumar.

    “Over the last few years, we have seen a major growth in lifestyle content consumption with people wanting to express their individuality and seeking to live a higher quality life,” said Zee Zest business head Amit Nair. “ZeeZest.com is uniquely positioned to be that guide for the urban millennial and the youth to express themselves sharply whether its food/travel/homes and health. The strategy of having a strong TV+ digital presence helps to capture a sizable user base that spends on the diverse categories to always stay several notches ahead. The future sees multiple India Originals for TV, Digital first ideas and initiatives that will raise the bar for lifestyle content delivering immersive and engaging IPs with key focus on user and revenue growth.”

    Zee Zest has 45 per cent viewership share in the lifestyle genre with original shows like “From Fit Fab Feast with Huma Qureshi,” “India’s 50 Best with Chef Ajay Chopra,” “Goan Gullies with Rocky and Mayur,” and “Grand Trunk Rasoi.”

    “With the phenomenal success garnered by Zee Zest within a span of just one year, we are now thrilled to launch the website that will house original and quality content across lifestyle categories,” said Zee Zest chief cluster officer – West, North and premium Amit Shah. “Digital will play an important role in our overall strategy and we will be a unique brand that will have both linear, digital and social presence and thereby be an attractive option for advertisers. With the ambitious goal of being the top five publishers in lifestyle the path is clearly chalked out for the next 3-5 years of bringing together content, community and commerce.”