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Tag: Zeenah Vilcassim

  • RuPay secures naming rights for Zomaland Season 5

    RuPay secures naming rights for Zomaland Season 5

    Mumbai: Zomato Live has announced the fifth season of RuPay Zomaland, the most anticipated food and entertainment festival. This event brings together the best in food, live entertainment, music, and games. RuPay is the first partner to have its name seamlessly integrated into Zomaland’s entire framework, marking a unique collaboration.

    As part of the Integrated Logo Unit (ILU), this edition of Zomaland will feature RuPay-exclusive zones and lanes, showcasing the brand’s dedication to innovation and consumer-centricity. This partnership allows RuPay to directly connect with a young, dynamic audience and reinforces its commitment to promoting positive lifestyle choices.

    This season, RuPay Zomaland will kick off in Delhi on 18 January 2025 and will travel to seven cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Prepare for an unforgettable experience with a unique blend of food, entertainment, music, and games.

    NPCI chief marketing officer Ramesh Yadav said “We are happy to collaborate with Zomato for the fifth season of Zomaland, which promises a mix of innovation and immersive experiences. It allows us to tweak consumer engagement with RuPay-exclusive zones, express lanes, and curated premium experiences. We believe in transforming each touchpoint to connect with digitally savvy and socially active users. The partnership cements our commitment to making RuPay synonymous with unforgettable moments and enabling good lifestyle choices for cardholders.”

    Commenting on the Zomaland Season 5, Zomato Live CEO Zeenah Vilcassim said “We’re thrilled to mark five incredible years of Zomaland. This isn’t just a festival, it’s a celebration of India’s diverse food heritage and how integral it is to our modern culture. The success of the fourth season set a new benchmark, and we are super excited for what’s to come this season. We’ve gone bigger and bolder this season, featuring premium experiences with curated food tastings by some of the most exciting restaurants in the country, new ticket categories, and both a main stage and a brand-new workshop stage. From exclusive dining experiences to electrifying entertainment, RuPay Zomaland Season 5 will be an immersive celebration of all things food and culture. We’re looking forward to switching the ‘Feast Mode On’ with everyone this season!”

    RuPay Zomaland Season 5 will host various culinary maestros who will bring their global expertise to the Indian stage through masterclasses, offering attendees a truly unique and unforgettable dining experience. Elevating the festival experience further, Zomaland will feature premium, top-pick, and legendary restaurant partners to tantalize taste buds and

    showcase the best of Indian and international cuisines with personalized menus for festival attendees.

    The presale of tickets for the festival will be exclusively available for RuPay cardholders on the District app from noon on 29 November 2024 till 12 PM on 4 December 2024. Following this, the tickets will be available for general purchase starting noon on 4 December 2024 on the District app.

    Festival Schedule:

    ●   18th & 19th January – New Delhi
    ●   1st & 2nd February – Pune
    ●   15th & 16th February – Mumbai
    ●   22nd & 23rd February – Jaipur
    ●   1st & 2nd March – Kolkata
    ●   15th & 16th March – Bengaluru
    ●   22nd & 23rd March – Indore

  • All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    Mumbai: From the cheerful streets of Pune and Delhi to the lively bylanes of Kolkata and the shores of Mumbai, the fourth season of Zomaland by Zomato Live, the LIVE experiences and ticketing by Zomato, which scaled across eight cities this year, culminating in a high-energy finale at Bengaluru. Witnessing a footfall of over 120,000 attendees across all cities, Zomaland orchestrated multi-genre entertainment, diverse cuisine and immersive experiences, highlighting the festival’s extensive scale.

    The undeniable love for food showed brightly as gastronomes from all corners of these eight cities gathered to indulge their taste buds and choose from a spread of 4380 dishes and over 15 beverages. Zomaland served as a stage for 438 established and upcoming food and beverage brands that served up a delightful affair of international and local cuisine.

    In this season, Zomaland curated an eclectic ensemble of 98 musicians and comedians, featuring a mix of international, national, and regional artists, to treat its attendees to 135 hours of pure entertainment. Some of the celebrated names in the music industry and crowd favourites such as Jay Sean, Juggy D, King, Ritviz, Jonita Gandhi, Daler Mehendi, and Indravathi among others set the stage of Zomaland ablaze with their electrifying performances.

    Complementing the musical euphoria, renowned comedians of the country like Biswa, Gaurav Kapoor, Atul Khatri, and Aaditya Kulshreshth wooed the audience across these cities with their epic anecdotes and impeccable comic timing.  

    King, reflecting on his Zomaland experience, said “It was incredibly enjoyable to perform at Zomaland in different cities. The crowd’s energy was electrifying. As an artist, witnessing the audience genuinely enjoy the performance brings me immense joy”.

    Jay Sean added, “I had an amazing time performing at Zomaland in India. It’s truly a special feeling to hear fans sing along to all the songs, even from the early days of my 2-decade career. A big shout out to every fan who came out to the event and had a great time, because I certainly did!”

    Zomaland was a symphony of sights, sounds, and flavours! The iconic Ferris wheel, a towering landmark of the festival, presided over a scene bursting with carnival cheer. Laughter mingled with the excited chatter as attendees captured the vibrant atmosphere with a flurry of selfies. Games within the carnival city fueled the excitement, keeping the energy infectious.

    That’s not all! From the “Table for Everyone” by Black & White Ginger Ale, a haven for discerning palates, to beauty pop-ups and stations for makeup aficionados, the festival catered to every desire. Immersed in the festival’s joyful spirit, Zomalanders savoured delicious food, captivating entertainment, and memories that would last a lifetime.

    Commenting on the fourth season of Zomaland, Zeenah Vilcassim, CEO, of Zomato Live said, “Zomaland Season fourth was a resounding success! We soared to new heights, bringing the magic of India’s food and entertainment festival to eight cities across the country. We delivered on our promise of crafting a bigger and better experience than ever before.

    As a platform that celebrates everything India loves, we poured our hearts into curating the ultimate extravaganza of food, LIVE entertainment, and culture. The overwhelming response this season has set a new standard. We’re already buzzing with ideas to make the next season even more immersive and unforgettable.”

  • Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Mumbai: In a bid to elevate the prominence of football legend Ole Gunnar Solskjaer’s inaugural India tour which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and the founder of Ace of Pubs, nine leading brands have joined hands to transform this unprecedented event into an exclusive and experiential spectacle.

    Sharing his thoughts on partnering with numerous brands to amplify the prominence of the event, Ace of Pubs founder Tilak Gaurang Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”

    Taking place at ITC Gardenia, Bengaluru on 9 February, ITC Grand Central, Mumbai on 10 February and ITC Maurya, New Delhi on 11 February, the exciting three-city tour is set to seamlessly connect fans with the Norwegian football icon in a premium experiential manner, with the presence of prominent brands propelling the event’s stature.

    “We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavor to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.” stated Tilak.

    American Express, a globally integrated payments company, has been roped in as the official lifestyle partner to contribute its expertise and enhance the overall experience for the attendees.

    American Express Banking Corp India CEO and country manager Sanjay Khanna said “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”

    The event will be curated by Zomato Live, with tickets exclusively available on the Zomato app which will provide a convenient and hassle-free way for fans to secure their spot at this historic event.

    Zomato Live CEO Zeenah Vilcassim said, “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.”

    Radio City came on board as the official Radio partner to build the excitement and buzz around the event in all three event cities. Truefitt & Hill, the world’s oldest barbershop, has been signed as the official grooming partner.

    Simba, the official roaring partner, will add an element of excitement to the event, whereas Outcry Entertainment, a new-generation integrated experiential and marketing agency, has been signed as the official production partner, promising a visually stunning and entertaining experience for fans.

    12th Man Brewing, who has come on board as the official gameday partners in Mumbai, will contribute to creating a unique atmosphere in the city surrounding the event. Corporate engagements for the tour will be orchestrated by Ace of Trades, ensuring that corporate partners have an unforgettable experience with the legendary Solskjaer.

    According to a survey, out of about 160 million football fans in India, 35 million are Manchester United fans.

    Fans can book their tickets with the links below:

    Bengaluru: https://zoma.to/live-event/27858

    Mumbai: https://zoma.to/live-event/27850

    New Delhi: https://zoma.to/live-event/27826 

  • Bigger, Better and Grander: Zomaland is back with its fourth season

    Bigger, Better and Grander: Zomaland is back with its fourth season

    Mumbai: Zomato Live Entertainment has announced the fourth edition of Zomaland, one of India’s greatest and most awaited carnivals that brings together the best in food, Live entertainment, music, and games. Kickstarting this season in Pune on 4 November 2023, the festival will be held in eight cities including Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.

    Zomaland by Zomato is a truly immersive and holistic experience for people across age groups and has something for everyone. Like every edition, Zomaland 2023-24 will be a grand ensemble that brings together some of the best restaurants from across the country, a power-packed artist lineup and a plethora of stunning experiences. The Carnival will also have exclusive experience zones and games to engage the live audience.

    The lineup for Pune will be announced soon. Meanwhile, early bird/ phase 1 tickets are now live on the Zomato application. Following Pune, Zomaland enters Ahmedabad on 25 & 26 November;  followed by 16 & 17 December in Delhi; and ending the year at Chandigarh on 23rd & 24 December. In the New Year, Zomaland comes to Hyderabad on 20 & 21 January; followed by Mumbai on 10 and 11 February; then heading to Kolkata on 24 & 25 February; and closing the 4 season at Bengaluru on 16 & 17 March.

    A true amalgamation of the best culinary experiences, electrifying LIVE performances and a carnival atmosphere, Zomaland 2023-24 is all set to amp this up to the next level this season with an unmissable lineup. With over 60  iconic and trendy establishments in the food space including Brgrmeister, Souk by Cafe Arabia and Forennte Patisserie, among others, setting up shop, attendees will be spoilt for choice to indulge their palate, as they watch the stage set ablaze with artists Indian audiences have been waiting for!

    In its previous edition that spread across seven cities, Zomaland witnessed a staggering 175k attendees and saw participation from around 400 restaurants, with 90 performances and delivering 120 hours of entertainment.  

    Zomato Live CEO  Zeenah Vilcassim said, “We are extremely excited to be back with our fourth season; poised to be our biggest to date. Starting in Pune, the festival will now be pitching tents across eight cities, more than any other edition before it. The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as always”

    Going beyond the realm of food, music and performances, Zomaland also features ‘Carnival City’, a space where attendees can immerse themselves in fun, interactive installations and Instagram-worthy spaces. 

  • Bacardi India taps Zeenah Vilcassim as marketing director

    Bacardi India taps Zeenah Vilcassim as marketing director

    NEW DELHI: International spirits company Bacardi India, has appointed Zeenah Vilcassim as marketing director. She will head consumer and customer marketing across the entire Bacardi portfolio of brands starting this month.

    Vilcassim will be responsible for driving synergies across marketing, commercial and finance teams to ensure campaigns are effective, impactful and deliver on business goals. She will be based out of the company’s Gurugram head office and report to Bacardi India managing director Sanjit Randhawa.

    She began her career with Bacardi four years ago as global brand director for Dewar’s Scotch whisky. During this time, she focused on growing the brand’s footprint in emerging markets and oversaw the marketing of three award winning innovations.

    Vilcassim said, “During my time as global director for Dewar’s Scotch whisky, India was – and still is – one of our most exciting markets. It is incredibly diverse, dynamic and constantly evolving. Each one of our iconic brands has an opportunity to play an authentic role in the hearts and minds of the Indian consumer. I can’t wait to get started and bring a little bit of creative rebellion into all that we do.”

    Vilcassim began her career as an economist and moved to a management consultant role in global banking at Ernst and Young. Her pivot into marketing was driven by an interest in combining data, analytics and creativity to accelerate business growth. She has held previous positions within digital analytics and content and also led the entire UK operations as managing director at Protein before joining the team at Bacardi.

    Randhawa added, “As we continue to build and grow our portfolio in the country, we are thrilled to have Vilcassim as part of the India leadership team. She has played an integral role in the Dewar’s brand’s global journey and will now be instrumental in driving the strategic direction and growth for the entire brand portfolio of Bacardi in India. With consumer at the heart of all our efforts, we’ll work closely to deliver on moments that matter and create solutions as well as campaigns that resonate with our audiences.”