ITV

Tag: Zeel

  • ZEEL’s APAC territory launches ATL Media APAC

    ZEEL’s APAC territory launches ATL Media APAC

    MUMBAI: The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian media businesses in the region for advertising sales.

    ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian populations in the key markets across the region. A similar model is currently operational in the MENAP (Middle East, North Africa, Afghanistan, and Pakistan) region where Zeel has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of Zeel channels.

    Commenting on this new division, Zeel International Broadcast business CEO Amit Goenka said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

    Revealing further details on ATL Media APAC, APAC business media Sushruta Samanta said, “The new unit will be led by Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

    Zeel’s APAC’s region currently distributes eleven South Asian channels in the region targeting the India diaspora, apart from five localized channels for the local mainstream viewers. Zeel has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

    Deepali Gupta from Zeel’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them”.

  • Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    MUMBAI: Comedian Kapil Sharma brought to close season two of India’s Best Drameebaz (IBD) on Sunday, March 6 by hosting its grand finale. Produced by Frames Productions, season two completed its 26 episode journey. On 12 December 2015 Zee TV had once again brought back the second season of this home grown laughter dose which had children in the age group of 5 to13 years. . 

    Zee Enterprises Entertainment Ltd (ZEEL)’s flagship channel Zee TV has always provided platforms that have contributed talented performers to the entertainment industry. Being a pioneer in making its own home grown reality shows, Zee has always given some of the best entertaining reality shows. After producing a series of talent reality shows like Sa Re Ga Ma Pa, Dance India Dance, Dance India Dance Li’l champs, India’s Best Cinestar Ki Khoj, the channel had launched India’s Best Dramebaaz (IBD) in 2013.  

    Zee TV roped in a number of brands for the season 2 of IBD. These included Surf Excel as the title sponsor and Patanjali Atta Noodles as co-powered by sponsor. Besides, the channel also had other brands including Britannia Tiger Crunch, Yamaha Fascino, Epson, Vistaprint.in and Dabur Chawanprash as associate sponsors. 

    A source informed indiantelevision.com that the production cost for the show was Rs 70-80 lakh per episode, and the ad rate for a 10 second slot was Rs 1.5 lakh.

    Zee marketed IDB season 2 aggressively. The campaign posed a distinctive challenge because it had kids at the forefront and hence would have been perceived as a kids show and would not appeal to the other audiences.

    To specifically counter the unique challenge that IBD faced, a unique strategy was devised. All communication on IBD was contextual via customized communication for TGs and specific markets which was carried across all media vehicles including TV, radio and cinema.

    Special promos resonating with various genres of TV audiences were created and run across different mediums including cinema, music, news and kids channels. Clutter-breaking and entertaining radio spots were specifically created for each market highlighting issues. A special print innovation was carried across key publications.

    On the digital front, various innovations were a part of this campaign. Zee TV tied up with Facebook and conducted a Facebook bus activity wherein fun content was generated with the judges and participants and populated across social media.

    As the show approached the finale week, Zee TV tied up with Twitter to provide a unique social media experience to its fans. The Twitter Challenger App was a unique initiative that brought forth the fun side of its participants through various challenges. The judges, anchors and the top 6 finalists created pictures and videos that were funny, topical and fresh. The same were populated across social media during the finale week.

    The efforts put in by Zee TV to market the show seem to have paid off handsomely. In week 6 of Broadcast Audience Research Council (BARC), IBD emerged as the number one non-fiction show in Hindi GEC space with 8148 TVTs while in week 7 the show continued to be the number one non-fiction show with 7057 Impressions’ 000. In week 8 IBD remained at the top with an increase in viewership from 7057 to 7382 Impressions ‘000. 

    Frames Production’s Ranjit Thakur said, “India’s Best Dramebaaz has really won the heart of Indian audiences. The kids were fabulous and fantastic, also all the three judges Sonali Bendre, Vivek Oberoi and Sajid Khan, we all are like a big family now. Also working with Zee after a couple of years was amazing. I am happy that we have delivered this beautiful show.”

     

  • Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    MUMBAI: Comedian Kapil Sharma brought to close season two of India’s Best Drameebaz (IBD) on Sunday, March 6 by hosting its grand finale. Produced by Frames Productions, season two completed its 26 episode journey. On 12 December 2015 Zee TV had once again brought back the second season of this home grown laughter dose which had children in the age group of 5 to13 years. . 

    Zee Enterprises Entertainment Ltd (ZEEL)’s flagship channel Zee TV has always provided platforms that have contributed talented performers to the entertainment industry. Being a pioneer in making its own home grown reality shows, Zee has always given some of the best entertaining reality shows. After producing a series of talent reality shows like Sa Re Ga Ma Pa, Dance India Dance, Dance India Dance Li’l champs, India’s Best Cinestar Ki Khoj, the channel had launched India’s Best Dramebaaz (IBD) in 2013.  

    Zee TV roped in a number of brands for the season 2 of IBD. These included Surf Excel as the title sponsor and Patanjali Atta Noodles as co-powered by sponsor. Besides, the channel also had other brands including Britannia Tiger Crunch, Yamaha Fascino, Epson, Vistaprint.in and Dabur Chawanprash as associate sponsors. 

    A source informed indiantelevision.com that the production cost for the show was Rs 70-80 lakh per episode, and the ad rate for a 10 second slot was Rs 1.5 lakh.

    Zee marketed IDB season 2 aggressively. The campaign posed a distinctive challenge because it had kids at the forefront and hence would have been perceived as a kids show and would not appeal to the other audiences.

    To specifically counter the unique challenge that IBD faced, a unique strategy was devised. All communication on IBD was contextual via customized communication for TGs and specific markets which was carried across all media vehicles including TV, radio and cinema.

    Special promos resonating with various genres of TV audiences were created and run across different mediums including cinema, music, news and kids channels. Clutter-breaking and entertaining radio spots were specifically created for each market highlighting issues. A special print innovation was carried across key publications.

    On the digital front, various innovations were a part of this campaign. Zee TV tied up with Facebook and conducted a Facebook bus activity wherein fun content was generated with the judges and participants and populated across social media.

    As the show approached the finale week, Zee TV tied up with Twitter to provide a unique social media experience to its fans. The Twitter Challenger App was a unique initiative that brought forth the fun side of its participants through various challenges. The judges, anchors and the top 6 finalists created pictures and videos that were funny, topical and fresh. The same were populated across social media during the finale week.

    The efforts put in by Zee TV to market the show seem to have paid off handsomely. In week 6 of Broadcast Audience Research Council (BARC), IBD emerged as the number one non-fiction show in Hindi GEC space with 8148 TVTs while in week 7 the show continued to be the number one non-fiction show with 7057 Impressions’ 000. In week 8 IBD remained at the top with an increase in viewership from 7057 to 7382 Impressions ‘000. 

    Frames Production’s Ranjit Thakur said, “India’s Best Dramebaaz has really won the heart of Indian audiences. The kids were fabulous and fantastic, also all the three judges Sonali Bendre, Vivek Oberoi and Sajid Khan, we all are like a big family now. Also working with Zee after a couple of years was amazing. I am happy that we have delivered this beautiful show.”

     

  • Zee Digital launches AVOD platform OZEE

    Zee Digital launches AVOD platform OZEE

    MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE. 

    The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.

    The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.

    The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”

    Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

    Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

    OZEE will launch with the following shows across each channel:

    The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.

  • Zee Digital launches AVOD platform OZEE

    Zee Digital launches AVOD platform OZEE

    MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE. 

    The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.

    The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.

    The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”

    Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

    Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

    OZEE will launch with the following shows across each channel:

    The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.

  • Living Foodz to launch new show ‘100% Veg’ on 17 February

    Living Foodz to launch new show ‘100% Veg’ on 17 February

    MUMBAI: Vegetarians in India will be served a gastronomic delight from 17 February, with the launch of a new show called 100% Veg, which will be hosted by Chef Gautam Mehrishi.

     

    The show will be aired every Wednesday at 2 pm.

     

    The new show will showcase vegetarian cuisine in a new light and brings to viewers the bold side of vegetarian cuisine, with all the oomph and visual appeal of world famous classic dishes.

     

    “We at Living Foodz understand the ever changing trends in the food space and palette of our audience. The idea behind 100% Veg was to cater to India’s increasingly savvy and demanding vegetarian audience by introducing them to vegetarian food like they have never seen before,” said Living Foodz business head Amit Nair.

     

    “Even though I grew up in a strictly vegetarian family, the chef in me has always enjoyed experimenting with international dishes, many of which are traditionally non-vegetarian. On 100% Veg, I have the opportunity to bring world classics to vegetarians and health conscious people, to demonstrate that vegetarian cuisine has truly come of age,” added Chef Mehrishi.

     

    On 100% Veg Chef Mehrishi will recreate some of the world’s most loved dishes such as yakhni, chowder, shepherd’s pie and brioche, drawing from Kashmiri, French, Scottish, English and Irish influences. It also features super foods such as amaranth, za’atar and kale.

  • Living Foodz to launch new show ‘100% Veg’ on 17 February

    Living Foodz to launch new show ‘100% Veg’ on 17 February

    MUMBAI: Vegetarians in India will be served a gastronomic delight from 17 February, with the launch of a new show called 100% Veg, which will be hosted by Chef Gautam Mehrishi.

     

    The show will be aired every Wednesday at 2 pm.

     

    The new show will showcase vegetarian cuisine in a new light and brings to viewers the bold side of vegetarian cuisine, with all the oomph and visual appeal of world famous classic dishes.

     

    “We at Living Foodz understand the ever changing trends in the food space and palette of our audience. The idea behind 100% Veg was to cater to India’s increasingly savvy and demanding vegetarian audience by introducing them to vegetarian food like they have never seen before,” said Living Foodz business head Amit Nair.

     

    “Even though I grew up in a strictly vegetarian family, the chef in me has always enjoyed experimenting with international dishes, many of which are traditionally non-vegetarian. On 100% Veg, I have the opportunity to bring world classics to vegetarians and health conscious people, to demonstrate that vegetarian cuisine has truly come of age,” added Chef Mehrishi.

     

    On 100% Veg Chef Mehrishi will recreate some of the world’s most loved dishes such as yakhni, chowder, shepherd’s pie and brioche, drawing from Kashmiri, French, Scottish, English and Irish influences. It also features super foods such as amaranth, za’atar and kale.

  • Zee Anmol strengthens 9.30 pm band with ‘Qubool Hai’

    Zee Anmol strengthens 9.30 pm band with ‘Qubool Hai’

    MUMBAI: In a bid to strengthen its prime time slot of 9.30 pm, Zee Entertainment Enterprises’ free to air channel Zee Anmol is all set to launch the show Qubool Hai from 15 February.

    The show will be aired seven days a week from Monday to Sunday at 9.30 pm.

    The love story of three individuals – Zoya, Ayan and Asad – who are starkly different from each other, Qabool Hai is about how their lives are entwined by the threads of destiny.

    The show stars Surbhi Jyothi, Rishabh Sinha and Karan Singh Grover in the lead.

    Qubool Hai is about a journey of life, its trials and tribulations and acceptance of one’s fate. The show, which earlier aired on Zee TV, also echoes the Zee Anmol philosophy of ‘Dil Choo Jaaye.’

    It may be recalled that Zee Anmol, which was ruling the ratings charts after the roll out of BARC India’s rural inclusive data last year, has now dropped to the fourth place in the Hindi general entertainment channels’ genre. How the channel chalks out its content strategy in the coming weeks remains to be seen.

  • Zee Anmol strengthens 9.30 pm band with ‘Qubool Hai’

    Zee Anmol strengthens 9.30 pm band with ‘Qubool Hai’

    MUMBAI: In a bid to strengthen its prime time slot of 9.30 pm, Zee Entertainment Enterprises’ free to air channel Zee Anmol is all set to launch the show Qubool Hai from 15 February.

    The show will be aired seven days a week from Monday to Sunday at 9.30 pm.

    The love story of three individuals – Zoya, Ayan and Asad – who are starkly different from each other, Qabool Hai is about how their lives are entwined by the threads of destiny.

    The show stars Surbhi Jyothi, Rishabh Sinha and Karan Singh Grover in the lead.

    Qubool Hai is about a journey of life, its trials and tribulations and acceptance of one’s fate. The show, which earlier aired on Zee TV, also echoes the Zee Anmol philosophy of ‘Dil Choo Jaaye.’

    It may be recalled that Zee Anmol, which was ruling the ratings charts after the roll out of BARC India’s rural inclusive data last year, has now dropped to the fourth place in the Hindi general entertainment channels’ genre. How the channel chalks out its content strategy in the coming weeks remains to be seen.

  • &TV to replace ‘Saubhaghyalakshmi’ with ‘Meri Awaaz Hi Pehchaan Hai’ at 8 pm

    &TV to replace ‘Saubhaghyalakshmi’ with ‘Meri Awaaz Hi Pehchaan Hai’ at 8 pm

    MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) Hindi general entertainment channel (GEC) &TV is all set to launch an ambitious show titled Meri Awaaz Hi Pehchaan Hai produced by Nivedita Basu’s House of Originals. The show, which is slated to go on air from 7 March will air from Monday – Friday at 8 pm.

    According to information available with Indiantelevision.com, Meri Awaaz Hi Pehchaan Hai will be replacing Saubhaghyalakshmi, which will go off air 4 March as it reaches its logical end. Produced by Rashmi Sharma Telefilms Ltd, the show was launched a year back on 2 March, 2015.

    The channel’s new show Meri Awaaz Hi Pehchaan Hai marks the television debut of Bollywood actress Amrita Rao, who portrays the character of Kalyani, whereas Aditi Vasudev will be seen as her younger sister Ketaki.

    Stalwarts like Deepti Naval and Zarina Wahab have been roped in to play the older versions of the two sisters along with Pallavi Joshi, who will be seen making a comeback on TV.

    Meri Awaaz Hi Pechaan Hai will be a finite series and will showcase the musical journey of two sisters – Kalyani and Ketaki – who also happen to be arch-rivals.

    Speaking about the new show, &TV business head Rajesh Iyer said, “At &TV it has been our constant endeavour to present differentiated concepts and Meri Awaaz Hi Pehchaan Hai is in line with this promise. The concept, an untold story set against the backdrop of music, brings in freshness both in terms of storytelling and execution. Moreover, the show brings together a powerhouse of talent from Bollywood and Television adding to the gamut of faces on TV.”

    & TV’s new offering Meri Awaaz Hi Pechan Hai will be pitched against Zee TV’s Tashan-e-ishq, one of Colors’ longest running shows Balika Vadhu, Star Plus’ mythological show Siya Ke Ram, Sony TV’s Sankatmochan Mahabali Hanuman, Life OK’s Jaane Kya Hoga Rama Re and Sab TV’s Bal Veer in the 8 pm time slot.