ITV

Tag: Zeel

  • Bharat Kedia to be ZEEL CFO as Modi gets new role

    MUMBAI: Zee Entertainment Enterprises LTD (ZEEL) has appointed Bharat Kedia as the chief financial officer. With effect from 1 August, Kedia will replace Mihir Modi, who will be moving to a new role in the company.

    Kedia, a chartered accountant & company secretary, has over two decades’ experience spanning across finance, fund-raising, M&A, information technology and corporate strategy in diverse businesses across Europe, Russia and India in varied roles with companies/ group such as Publicis Groupe-India, Coca-Cola-Europe, United Beverages and Kansai-Nerolac Paints.

    Before joining ZEEL, Kedia was the CFO of Parag Milk Foods Ltd.

    Bharat Kedia, a speaker at various topics in seminars led by Institute of Chartered Accountants of India, was conferred with “CF0-100” award in 2015-16 — one of the prestigious awards for the finance community.

  • Zee TV makes it to second place across genres

    BENGALURU: For the second time in 2017, the Zee Entertainment Enterprises Limited (Zeel) network flagship Hindi GEC Zee TV found itself as the second most watched channel across genres, pushing down Star India’s flagship Hindi GEC Star Plus to third place. The first place across genres, of course, is the sole domain of The Sun TV Network’s flagship Tamil GEC Sun TV, except during the IPL that is. Over the past few weeks, the Hindi GEC and the Hindi GEC (Urban or U) markets have promoted two Zee TV programmes – a reality talent show – Sa Re Ga Ma Pa Little Champs and a Balaji Telefilms family soap Kumkum Bhagya to the top of the weekly top five Hindi GEC programmes list. – NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals.

    One Tamil GEC channel and One Hindi Movies channel, two Telugu GEC channels and six Hindi GEC channels made it to the weekly top 10 channels list across genres of Broadcast Audience Research Council of India (BARC) for week 27 of 2017 (Saturday, 1 July 2017 to Friday, 7 July 2017). Or, putting it across differently, two channels each from the Sun TV, Zeel, Star India, Network 18 and Sony Pictures Network India (SPN) networks made up the weekly top 10 channels across genres list for week 27 of 2017.

    Sun TV occupied its usual unassailable position as leader of the Top 10 channels across genre pack with 1,112.035 million weekly impressions in week 27 – the channel improved its impressions by 2.87 percent over week 26. Zee TV gained a rank to second place with a massive 15.65 percent gain in weekly impressions over week 26 with 686.643 million weekly impressions, followed by Star Plus at third place with 650.601 million weekly impressions (a gain of 0.91 percent over the previous week).

    Network 18’s FTA Hindi GEC Rishtey gained 4.20 percent in ratings and a rank to fourth place with 611.891 million weekly impressions in week 27 as compared to week 26. Zeel’s FTA Hindi GEC lost a rank and 4.79 percent in ratings to come fifth in week 2017 with 564.640 million weekly impressions as compared to the previous week.

    Network 18’s flagship Hindi GEC Colors retained its sixth place in week 27, but lost 4.53 percent ratings as compared to the previous week. The channel garnered 557.186 million weekly impressions. SPN’s Hindi GEC Sony Pal gained a rank to seventh place and 2.81 percent in ratings in week 27 as compared to week 26. Sony Pal scored 549.929 million impressions. SPN’s Hindi Movies channels lost a rank to eighth place and 1.04 percent in ratings with 544.322 million weekly impressions.

    The Sun TV Network’s flagship Telugu GEC Gemini came ninth in week 27, the same rank as week 26, but lost 2.03 percent in ratings with a score of 495.036 million weekly impressions. Star India’s Telugu GEC Star Maa entered the list with 477.390 million weekly impressions to tenth place, while Network 18’s Telugu GEC ETV Telugu exited the top 10 across genres list in week 27 of 2017.

  • Ditto TV has the largest paid OTT subscriber base in India, says Zeel’s Z5 head Archana Anand

    MUMBAI: Even as Zee Entertainment Enterprises Ltd has got it right on the television front, questions have time and again been raised that it has not got its act together on digital. However, ever since the digital business was handed over to Essel Group chairman Subhash Chandra’s younger son Amit Goenka, the company has been working on redoing its roadmap for VoD and streaming. 

    Hence, last year, it took a major punt by relaunching its platform Ditto TV as a live television platform. The sticker price was Rs 20 a month. And, the water cooler talk is that Goenka and team Z5 have got   a handle on the direction they would like to steer Ditto TV. More action and announcements are slated to follow.

    Goenka’s point professional is Archana Anand who serves as Z5 Business EVP and  head of digital. It is Anand who is executing strategy on the ground. And, she believes that the Rs 20 decision has proved to be a wise one, as it  has helped it reach newer audience who are not watching TV.

    Anand was one of the speakers at indiantelevision.com’s second edition of Vidnet2017. She had a one-on-one conversation with Indiantelevision.com consulting editor Anjan Mitra.  Excerpts from the conversation:

    What are your views on the OTT landscape in India?

    I think we are going through the best time possibly can have for the industry. Jio has played an immense part in easing out the the ecosystem and making it much more viable for people to consume OTT.

    More importantly we have had some international players coming in and setting up  shop here, Netflix and Amazon, I think that’s wonderful in the sense as the category has got evangelised so that people who will be coming later will don’t have go to explain what it is.

     With Jio and all the international players coming in it’s a fantastic time for somebody to do interesting things in this space. 

    Would you like to share some insights from your work with Ditto?

    People have been questioning whether going the SVoD way in a market like India where consumers are still hesitant to pay and that mindset is that content should come to us for free. If not, we are okay to get it from pirated sites. At  DittoTV, we were pioneers when we launched in 2012 for quite some reasons we couldn’t make the impact which we wanted to.

    Last year, we re-launched with a very gutsy call. We re-launched Ditto at a very radical price of Rs 20 and our catch phrase was ‘BeesKa TV’ and industry asked how we would make a profit out of it  – at so low a price.

    I am delighted to say this was the most successful thing we ever thought through.

    The concept was to democratize television. With this Rs 20 price point, our thought process was we will actually create penetration and get television to be used by all of those little markets and people who couldn’t afford.

    Our campaign was pretty thought thourgh that I didn’t believe I was reaching out to the urban audience. I was very clear that I am reaching out the audience for whom digital is fuzzy word.

    More importantly with the 20 bucks price point what I got to do we were able to get it from telco’s mobile wallet which is the most ubiquitous in this country and that helped to partner with telcos and get immediate distribution. So today i have tied up with all the four telcos of this country. Subscription base comes (read: is growing month to month) because of the promotions done by the telcos. The highest cost is cost for acquisition and I don’t have any acquisition cost  – the telcos are giving it free to the consumer and paying.

    It was our good fortune that Reliance launched their Jio Play with live television and suddenly the other telcos needed Ditto. My guess is we would be highest or the biggest paid subscriber OTT in this country.

    Despite that,  as an ordinary consumer I am confused about your brand. Why so many brands in a space which is already littered with other brands?

    For starters, I understand it’s a bit confusing. In a short time, people will see our thought process and strategy for OTT very differently. We are going to get these multiple brands under a single umbrella and we will do a exciting launch in the near future.

    What will be your go-to market strategy then? 

    One should not view this market (in India) purely as AVoD or SVoD or TVoD. All of those models will still be exist because we are seeing the potential.  

    BARC recently put out some numbers saying there are some 103 million home who still don’t have access to television. So, what happened to those homes do they leapfrog to digital for they have already done so?

    Going by our Ditto expereince, I do believe we have reached out to a far greater audience than currently being targeted by BARC. Once EKAM (BARC’digital video measurement service) comes in, I hope you will realize that the last mile has expanded a little more because of the option of being able to watch live television on digital.

    Will OTT and traditional linear television both survive or cannibalise?

    Look at the consumer eyeballs around you and you resist all you want but the fact is this little device becomes the single point for us for most of our  content. Huge brands across the globe are now revisiting the way they are spending advertising money saying they wanted a particular urban audience or millennial audience. For the youth, they are possible smarter to put it on OTT.

    Having said that, while one is not making big prophecies about the death of television but you are going to see a trend. We have over 30 OTT players today. It doesn’t make any sense, it’s a loss pool today, and more and more people are jumping in. But, everybody is making a punt for the future.

    Zee Group, the parent company, completely got out of owning sports content. Aren’t you losing on a huge chunk of young audience who are digitally literate and could be your subscribers.

    It might be true but there are choices you make. You can’t do everything and so, I think, the concept was very clear if you couldn’t be the leader or number two in that space we rather move on and use the investment in the other areas.

  • ZEEL gets NCLT approval for restructuring acquired Anil Ambani GEC business

    MUMBAI: The Essel Group owned Zee Entertainment Enterprises Ltd (Zeel) is moving ahead on getting legal approvals for the restructuring of the Anil Ambani-promoted Reliance general entertainment television broadcasting business.

    Yesterday, it got the thumbs up from the Mumbai bench of the National Company Law Tribunal (NCLT) for its arrangement to demerge the general entertainment broadcast business Reliance Big Broadcasting (RBB) Pvt Ltd, Big Magic Ltd (BML) and Azalia Broadcast Pvt Ltd.

    These companies had come its way when it announced its deal to acquire 100 per cent of Reliance Broadcast Network Ltd’s (RBNL’s) TV business while sister company Zee Media Corp swallowed 49 per cent of its radio business for approximately Rs 1,900 crore in late November 2016. The

    At the time of the acquisition, RBBL, BML and Azalia had top lines of Rs 61.17 crore, Rs 58.95 crore and Rs 0.06 crore respectively for the year ended 31 March 2016. While the first had five TV channel licences (two were operational –Big Magic and Big Ganga, three non-operational Big Gaurav, Big Magic Punjab and Big Magic HD), the second looked after the ad sales and distribution of the channels, and the third had one TV licence for Big Magic Thrill.

  • Zee Entertainment one of ‘India’s Best Companies to Work For – ’17’

    MUMBAI: Global content company, ZEE Entertainment Enterprises Limited (ZEEL) has announced that it has been named as one of the top 100 ‘India’s Best Companies to Work For 2017’ as well as the Best Company to work for in the Media Industry, in a study conducted by Great Place to Work® Institute and The Economic Times.

    Speaking on this achievement, Zee Entertainment Enterprises Limited (ZEEL) chief people opfficer Praveer Priyadarshi said, “This prestigious recognition highlights our commitment towards fostering a high performance creative culture across the organization. To achieve our ambitious goals, we will continue to focus on our employees, whom we consider as our most important assets, with the belief that growth will only occur when employees are encouraged to experiment with new ideas, take challenges and perform with pride.”

    The award was accepted by the HR Team led by Priyadarshi, on behalf of Zee, from Bennett Coleman COO Shreejit Mishra.

    At Zee, a conscious effort is put in to attract, nurture and develop world-class talent who will fuel the next level of growth. The people philosophy centres around SAMWAD, which focuses on regular conversations between employees and their managers, and helps build better working relationships within teams. Other notable initiatives are ZEELOMPICS, an employee-recognition programme, where high performers in each role are recognised for their exemplary performance as ‘Heroes’, and ACE, the high-potential development programme to identify top-notch talent from performers in the organisation.

    Furthermore, to build a democratic culture and an environment of trust, the performance of all businesses is shared with employees on a quarterly basis through a webcast led by the MD & CEO, followed by a Q&A session with employees in India. Employees are also groomed to adapt to a dynamic environment through multiple training programmes conducted regularly. These programmes, aimed at employees at all levels, include technical workshops as well as behavioural workshops focused on decision making and execution excellence, and leadership programmers for executives from top Indian business schools.

  • ZEEL elevates Atul Das as president – affiliate rev & dist

    ZEEL elevates Atul Das as president – affiliate rev & dist

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Atul Das as president – affiliate revenues and distribution.

    Appointed with effect from 1 July, Das will report to ZEEL MD and CEO Punit Goenka. With more than 24 years of corporate experience, Das is a senior business leader with strong insights on the Media & Entertainment industry.

    Prior to this appointment, Das led a broad portfolio of responsibilities at ZEE across key business functions including revenues, general management, P&L management, corporate strategy, finance, business development, team leadership, marketing and communications.

    Earlier, Das led the corporate strategy of the media business in his role as the chief strategy officer of Zee, where he was responsible for developing and executing the strategy as a member of the executive leadership team.

    With a strong track record of initiating new growth opportunities within the Indian broadcast media, DTH and cable space, he established key strategic partnerships and managed subscription joint venture Mediapro as a board member. Das had led dynamic teams across functions including nurturing start-up businesses successfully to leadership positions, building consumer brand equity while creating shareholder value.

  • ZEEL to globally strengthen its ‘largest Indian entertainment’ brand identity, says Amit Goenka

    Internet is significantly changing the way we consume entertainment — AR and VR are becoming commonplace. Over 60% of the world’s population is ‘digitally connected’ today. Content companies and advertisers are swiftly adapting to the new reality and redefining their strategies to stay on the top of the game. ZEEL’s international presence makes it one of the largest Indian entertainment brands and it wants to make the brand stronger, going forward. ZEEL CEO – international business Amit Goenka discusses the group’s plans and strategies in the company’s annual report:    

    How do you think the digital market will evolve and at what stage is India in that evolution process?

    Internet is dramatically changing the world as we know it. Over half the world now uses Internet, and technologies like AR and VR are fast becoming commonplace. Internet has already become an integral part of everyday life for most of the world’s population. Over 60% of the world’s population now owns a mobile phone and is ‘digitally connected’ and we will see a proliferation of this trend going forward. With increasing online content consumption, media businesses, content companies and advertisers are also rapidly adapting to the new reality and redefining their strategies accordingly to stay ahead and stay relevant.

    Given that Internet penetration in India is still under 40%, there is a significant growth potential

    for digital content consumption. We see the growth momentum across digital increasingly

    coming from smaller towns and rural areas, as urban areas get saturated. Businesses, across

    the board, will have to look at innovative ways to reach and capture the rural market given its

    propensity to consume content in vernacular languages and lack of comfort with English.

    What is ZEEL’s strategy for digital business?

    As an entertainment content company, it remains extremely important for us to be present where

    our consumers are, and so having a digital presence remains integral to our strategy for

    future growth.

    We launched the first Over-The-Top (OTT) platform in India in 2012 – dittoTV, our aggregator

    SVOD offering for live TV. We re-launched it last year at a strategic and disruptive price of ` 20 per month. We also partnered with leading telecom operators for both distribution and payment, which has been a successful move for us. OZEE, our free-to-consumer AVOD platform, has been showing excellent traction and is a leader in engagement metrics. With the launch of our global OTT platform Z5, we will consolidate our SVOD and AVOD offerings. It will be the single destination for all our content.

    How do you see competition from local players like Hotstar, Voot and international players like Amazon Prime and Netflix?

    The industry is still at a nascent stage. Though the digital consumption has grown significantly

    over the last couple of years, most of the players are still experimenting with different monetisation models. At this point, the entry of new players, especially the international ones, to my mind, is expanding the market size and popularising the category. Players have raised significant funds and are investing in content creation. These are also exciting times for users who are being wooed across the board with a plethora of choices and are getting to experiment with different genres of content. We do see this trend settling down in the future and expect a

    degree of consolidation in the industry. This will also lead to players finding their own content

    niche in which they would want to operate. We have our own strategy in place and are geared to create a distinct positioning for ourselves despite the cluttered market.

    What would make your digital product stand out from the others?

    Content is the key to attract a sustainable viewer base across any platform. Our experience and understanding of content and consumer certainly gives us a natural edge. The content viewing pattern on digital platforms is different from television and we are tweaking our content strategy accordingly to suit these needs. In addition, a rich viewing experience aided by a highly intuitive UI (user interface) across multiple languages is one of our key focus areas. Also, given our spread of channels across languages and geographies, a strong recommendation engine would help users to seamlessly navigate content suiting their needs.

    Do you think digital will take away share of advertising from television?

    I think both would complement each other. In a market like India where television penetration

    will continue to grow for years, it will remain the primary medium of entertainment for majority of the population. Digital allows content consumption on the move and is adding to the overall video consumption. Even in evolved markets like the US, television advertising is still growing despite the increasing share of digital. While we see growth in both the mediums, digital will grow at a higher rate over the next few years in India.

    Could you give a brief overview of ZEEL’s international business?

    There are two parts of our international business – the first part caters to the Indian and South Asian diaspora and the second part, caters to the foreign audience in their native languages. As far as the diaspora is concerned, I think we have reached most of the countries with sizeable Indian population. The endeavour here is to offer more channels and expand our distribution reach.

    We started targeting foreign audience having affinity for Indian content in 2008, and have significantly expanded our presence in the last eighteen months. I think this journey has just begun. Currently, we are offering content made for Indian market, dubbed, subtitled or repurposed as per the requirements of a country. We have 13 channels in this category and as we learn more about the needs of the audience, we will gradually make content for some of those markets.

    How would you describe your international journey so far?

    ZEEL forayed into the international business in 1994 with the launch of Zee TV in the Middle East & Pakistan. Following that, we commenced operations in Europe (UK) in 1995, Africa in 1996, US in 1998 and lastly APAC in 2004. Having reached Indian diaspora in all significant markets, we started targeting markets with a liking for Indian content. This journey commenced with the launch of Zee Aflam in MENA region. Our international presence makes us one of the largest Indian entertainment brands and we want to make this brand stronger, going forward.

    What are the factors you consider while launching a channel for non-Indian audience?

    The proposition to launch a new channel begins with identifying markets where a content gap

    exists and we can leverage the strength of our library to offer differentiated content. This involves extensive research to understand the market dynamics including learning about consumer preferences, competition and market size amongst others. This is a lengthy process and only a few of the markets meet our criteria for launch. We are happy that most of our launches targeted at the non-Indian audiences have been received well. Our channels in the Middle East – Zee Aflam and Zee Alwan – have been performing well for a long time. One of our recent launches, Zee World, consistently ranks amongst the top three channels in the South African market.

  • Zee Cafe targets 20-40-yr-olds with BBC First drama

    MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot.

    The channel has an ongoing deal with BBC for two years. For the Indian audience, the channel will bring another set of 16 British shows shortly.

    The new line-up of shows on Zee Café, the main sponsor of which is Nexa , includes: War & Peace, Fleming: The Man who would be Bond, Class, SS-GB, Maigret, Doctor Foster, Top of the Lake, The Kettering Incident, New Blood, From Darkness and Thirteen.

    Zee Entertainment Enterprises Limited (ZEEL) Premium and FTA GEC business cluster head Aparna Bhosle said, “I will go with my gut feeling. I have lived in this country and I have seen this kind of content and I believe it’s going to work. You will not know unless you try it out. So, it’s a gut call.” “At the launch, we are starting with 11 shows, and around October, we are planning to launch another 16 new shows.”

    Speaking about the target audience, she mentioned that Zee Cafe’s high viewership comes from mega metros. “The 7-9pm prime time is working for the channel,” she added.

    “For a brand, the starting point is: what do you want to stand for. We launched the channel with the tagline ‘All Eyes On New’. Viewers of this genre are seeking more content. If we look at English GEC, it is largely American content. It’s a great fit for the brand, and we think that consumer will love it,” ZEEL domestic broadcast business CEO Punit Misra said.

    Zee Cafe’s marketing campaign will be largely run on digital platforms and the network’s channels. “The campaign will be focussed on big towns as the main viewership comes from those markets, according to measurement system. As English content viewing in India is rising day by day, 20-40 age-group in large towns, we think, will consume this kind of content,” Misra added.

    “We are delighted that Zee Café is bringing BBC First to India, which will bring the best of British creativity to an appreciative audience. This is a curation of critically acclaimed and award-winning original British drama, that will challenge perceptions though surprising storylines and unforgettable characters,” commented BBC Worldwide director – global brands and content marketing Julia Kenyon. “BBC First has been successful in countries where it has already launched, across Australia, the Middle East, Europe and Asia. We look forward to connecting with the Indian audience who know and enjoy premium drama,” she added.

    From compelling narratives to awe-inspiring characters, viewers will get to explore a rich & diverse variety of content. Not just that, they will also get to see versatile actors such as Rowan Atkinson popularly known as Mr. Bean, Dominic Cooper, Sam Riley, Kate Bosworth, Lily James and many more in the BBC First block.

  • Dangal & programmes catapult Zee TV’s week 21 ratings

    BENGALURU: Zee TV, the flagship Hindi GEC channel of Zee Entertainment Enterprises Limited (Zeel) topped the HSM (U+R) : NCCS All : 2+ Individuals market ratings for the first time in in 2017 in week 21 – Saturday, 20 May 2017 to Friday, 26 May 2017. The channel garnered 679.456 million weekly impressions according to Broadcast Audience Research Council of India (BARC) data, the ninth highest ratings by a channel in 2017 until week 21 for the HSM (U+R) market.

    Zee TV was placed second in BARC’s weekly list of top 10 channels across genre – NCCS All India (U+R) : 2+ Individuals with 735.093 million weekly impressions. This was the eight highest ratings by any Hindi GEC channel in the across genre ratings. It may be noted that no Hindi GEC channels has ever topped the viewership across genre – that is a place that Sun TV reserved for itself (except during 5 of the 8 weeks during IPL 10). Hindi GEC’s have been ranked second for only14 of the first 21 weeks of 2017 in BARC’s lists for the most watched channels across genre.

    So what catapulted Zee TV to the top of the ratings chart among its peers in the HSM (U+R) and the across genre All India (U+R) charts?

    Zee TV’s success in week 21 can be attributed in part to the viewership of the world television premiere of Dangal; the viewership of its programme – Kumkum Bhagya and the viewership of the launch episode of a new soap opera – Aisi Deewangi Dekhi Nahi Kahi.

    The Aamir Khan starrer Dangal had an average viewership of 16.254 million on the day it was aired. Please refer to the chart below for the ratings garnered by the world television premiere of Dangal:

    Pragya and Abhi’s story – Kumkum Bhagya has taken the fancy of primetime viewers. It has been among BARC’s weekly top five most watched programmes list in the HSM (U+R), sometimes behind the Balaji Telefilms production – Naagin 2, for most of the first 21 weeks of 2017. However, Kumkum Bhagya has topping BARC’s weekly list of top five programmes (HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) for the past few weeks. In week 21, the programme had raked in 11.905 million weekly impressions, far ahead of Naagin 2’s 9.459 million impressions in the HSM (U+R) market.

    The launch episode of a new Indian Hindi soap opera on Zee TV – Aisi Deewangi Dekhi Nahi Kahi, improved the channels viewership in week 21 on launch day (Monday, 23 May 2017) 19:30 to 19:59 primetime slot by 72 percent as compared to the previous week. Please refer to chart below.

    The Eseel group television broadcast companies had a few more reasons to cheer in week 21 of 2017.

    The Zee News: Interview With UP CM “Yogi on Zee” improved viewership by 63 percent during the Wednesday – 19:55 – 20:48 slot as compared to the previous four weeks average. Please refer to the chart below:

    The Essel group celebrated its Ninetieth anniversary recently. The event was aired on 47 of the group’s television channels – it reached 75.96 million and attracted 27.65 gross impressions.

  • ZEEL shifts Zindagi to VoD

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL) has announced its decision to move its premium Hindi entertainment channel Zindagi from the television broadcast platform to its video-on-demand platform OZEE from 1 July 2017.

    This move has been announced with the objective to expand digital engagement with the audience who thrive on time-shifted viewing. With this, Zee is focussed on owning the full extent of the consumer’s premium and personal video experience.

    Zindagi will be exclusive on OZEE and showcase the best content in different genres from across the world with narratives which highlight the universality of emotions. The shows that will be available exclusively on OZEE and will include the popular shows Snowdrop, Descendants of the Sun, A Love Story and Total Dreamer. The original productions of Zindagi will also be available on OZEE.

    ZEE’s premium and FTA GEC channels business cluster head Aparna Bhosle said, “Zindagi is a thought leader in premium entertainment and the shift to digital is yet another example of innovation from ZEE. Today, content for our audiences is not just on television but also includes gaming, short form video clips and user generated content, amongst other forms. There are rapid technological advances that are changing viewing habits and content for our audiences can no longer be managed by a remote control. There is an existing consumer demand for viewing premium world content on the digital platforms and we want to reach out to these viewers. We want to stay connected and be relevant to them by providing them with more personalised and specific experiences as they are a discerning audience that prefers choice and control. Making it available exclusively on OZEE will enable us to deliver more distinctive and quality content to audiences on the move.”

    Zindagi, which had launched with the promise of bringing the best stories from across the world to Indian television screens, charmed viewers right from inception.