ITV

Tag: Zeel

  • &Privé HD to showcase top notch film titles at prime time

    &Privé HD to showcase top notch film titles at prime time

    MUMBAI:  Ooh la la! Zee Entertainment Enterprises Ltd’s premium English movie channel &Privé HD has even bigger plans to tickle the fancy of its exclusive audience. The channel has announced that its prime time programming slot from 9 pm to 12 pm every day will feature some very recent gee-whiz award nominated or winning titles. Among the titles which will be on offer includes: the critically acclaimed Steven Spielberg directed, Meryl Streep Tom Hank starrer The Post,  the Aaron Sorkin directed Molly’s Game, the Luca Gauadagnino directed, James Ivory written Call Me By Your Name. Most of the films in this slot will be those which were released theatrically in the US in the last two months of the calendar year 2017.  The overall catalogue of &Privé HD today consists of 450 library and 48 premieres. At launch,  it was at 350 titles with 40 premieres.

    The new content been curated from different studios and distributors such as Paramount, Reliance, Tanvir and PVR. “We picked up the content from small, small producers from Europe who own  three to six movies. That meant dealing with close to 30 independent studios globally,” says  Zeel business cluster head – premium & FTA GEC channels Aparna Bhosle. Some of these will be available on Zeel’s soon to be launched OTT play – Zee5.

    It has plans to push the top daily pick movie through newspapers like the Times of India and Hindustan Times. “On the digital front, we will be using Google and YouTube banners or video promos,” reveals Bhosle.

    &Privé HD, which competes with Star Movies Select HD, MN+ and Sony le Plex for the estimated  Rs 600 core English movie advertising pie, has been doing well since its launch in September 2017 with its non-conformist 22-50 age group viewers. It was number one in its fifth week with the film Lion and also in the month of December in six metros according to  BARC ratings claims Bhosle. The channel has gained a lot of traction in Mumbai and Delhi.

    “The way we design and package the channel – it is the constant effort and is the endeavour that the ad rates should increase,” Bhosle points out. “The ad rates are absolutely comparable to channels that are considered leaders in the space.”

    Bhosle is hoping to expand the channel’s distribution with deals being signed with distribution platform operators that have not been showcasing &Privé HD as yet. “Talks are still in progress with Videocon D2H, as they had some bandwidth issue at the time of launch. We are planning to have a deal with Hathway in some time” she adds.

    The channel – by virtue of its positioning – is aimed at high net worth homes and individuals who can afford a high definition viewing package. Their tribe has swelled to around 14 million in India today. And Bhosle believes that it is this audience which will ensure that the English movie genre will continue to do well. “The OTT platforms will never affect the business of English movies channels. Yes, they could offer some competition – but finally content is king,” she says.

    Adds an analyst: “A part of the audience that consumes &Privé HD content  has access to massive internet bandwidth as well as smart TVs in their homes. They could not care how they consume – through OTT or through linear TV. If &Privé HD can lure them to watch the linear TV service of the channel, then it could be on a good wicket. Additionally, all these movies are freely available on pirate streaming and  torrent sites. How it manages to curtail the pirates will also help build its audience.”
    That’s a challenge the entire media and entertainment sector faces.

    Also Read :

    ZEEL’s  &Privé  HD channel to target upscale non-conformists in six metros

    &Privé HD ropes in Fiama and Vaseline, premieres with ‘Moonlight’ on Sunday

     &Prive HD campaigns for ‘Jackie’, ‘Pele’ etc premieres, presents first twin-screen trailer

  • ZEEL president – Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious “CA Distinguished Achiever – 2017” Award by ICAI

    ZEEL president – Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious “CA Distinguished Achiever – 2017” Award by ICAI

    MUMBAI: Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of India. In a glittering award ceremony held on 19th January 2018 at Nehru Centre, Worli, Mumbai, Shri Suresh Prabhu, Hon’ble Minister of Commerce & Industry presented the said award to Mr. Mohan in the presence of CA Nilesh Vikamsey – President of ICAI and CA Naveen N.D. Gupta, Vice President of ICAI.

    Speaking on the occasion Shri Suresh Prabhu said that Indian economy is on a fast track growth path and is likely to be of the size 5 trillion dollar in the near future. Dwelling further he pointed out that out of this 5 trillion dollar, approx. 60% i.e. 3 trillion dollar is likely to be the share of service sector and that Chartered Accountants can play a key role in achieving the same. He urged the CA fraternity to be a part of this growth story by  providing its inputs and expertise in policy making and ensuring regulatory compliances, thereby contributing and catalyzing the entire development process. 

    The Institute of Chartered Accountants of India (ICAI) is the apex body of Chartered Accountants in India.  Every year the institute awards Chartered Accountants who excel in their respective fields.  The awardee(s) are selected by a high profile independent jury. This year the jury was headed by Mr. Ajay Piramal, the noted industrialist and consisted of various other eminent persons.

    An alumni of IIM-Kozhikode, Mr. Mohan is a Chartered Accountant, Law Graduate (LLB), PGDBM & Chartered Financial Analyst. In a career spanning over 34 years, he has served with various reputed companies and multi-national organizations. He is actively interacting with various Trade bodies, Associations such as FICCI, ASSOCHAM, etc., Regulatory Authorities (TRAI) & Ministries viz. Ministry of Information & Broadcasting, Ministry of Finance and Ministry of Commerce (DIPP) on various industry-related issues such as Content Piracy, Broadcasting Treaties, IPRs, Copyrights, Content Code for Broadcasters, International Taxation, etc. He has been representing Indian Broadcasting Foundation (IBF) in the discussions relating to WIPO & WTO treaties for Broadcasting Sector. He is also a member of Legal Committee of Indian Broadcasting Foundation (IBF).

  • Zeel numbers up on higher ad revenue in third quarter

    Zeel numbers up on higher ad revenue in third quarter

    BENGALURU: Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) today reported an 11.5 per cent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT), respectively, for the quarter ended 31 December 2017 (Q3-18) as compared with the corresponding quarter of the previous year (year-on-year [y-o-y]). Zeel’s consolidated operating revenue, which comprises advertisement, subscription and other sales and services revenue, rose by 12.1 percent y-o-y in Q3-18.

    Zeel reported consolidated total revenue of Rs 1,886.11 crore for Q3-18 as against Rs 1,691.58 crore a year ago. PAT for the quarter under review was Rs 321.72 crore vis-a-vis Rs 250.80 crore for the corresponding year ago quarter. Consolidated operating revenue was Rs 1,838.07 crore up from Rs 1,639.12 crore in Q3-17.

    Adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) for Q3-18 increased by 15.2 percent y-o-y to Rs 594.42 crore (31.5 percent margin) from Rs 515.79 crore (30.5 percent margin). Adjusted EBITDA includes cost of fair value loss on financial instruments at fair value through profit and loss (net) of Rs 41.92 crore in Q3-18 and of Rs 71.35 crore in Q3-17.

    Operating revenue break-up

    Ad revenue in the quarter under review increased by 25.8 percent y-o-y to Rs 1,202.02 crore as compared with Rs 955.45 crore. Zeel said in its earnings release that adjusted for the sale of its sports business, domestic advertising grew by 30.4 percent to Rs 1,137.3 crore. Subscription revenue declined by 15.5 percent y-o-y to Rs 501.69 crore from Rs 593.46 crore. Adjusted for the sale of the sports business, domestic subscription revenue grew by 7.5 percent to Rs 403.6 crore. International subscription revenue stood at Rs 98.1 crore. Other sales and services revenue swelled by 48.1 percent to Rs 134.36 crore.

    Other income decreased by 8.1 percent y-o-y to Rs 48.04 crore in the quarter under review from Rs 52.46 crore.

    Company speak

    Zeel chairman Chandra said, “It is very heartening to see the rebound in the economy after four quarters. The initiatives taken by the government had some short-term impact on the growth but these measures will strengthen the economy in the long run. The Indian M&E sector will be a beneficiary of this growth story as people spend more time and money on consuming entertainment content. ZEEL, with its strong portfolio of entertainment offerings, is well positioned to capitalise on this opportunity.”

    Zeel managing director and CEO Punit Goenka said, “We are delighted to deliver a strong operating performance during the quarter. The slower growth in the last four quarters was due to specific events that required advertisers to recalibrate spends. As the impact of these factors is now behind us, ad spends have bounced back strongly and the outlook remains encouraging. The recent cut in GST rates across a wide category of products should aid the growth. Our domestic ad revenue growth of 26 percent is a testimony to the fact that television continues to remain the most effective medium for brand building. With a dominant time share along with an increasing reach, television will remain an important medium for advertisers in the foreseeable future. On top of this, digital platforms are driving incremental video consumption which represents another growth opportunity for content monetisation. Our new digital platform, Zee5, scheduled to be launched in February, will enable us to capture this growth.

    “The domestic subscription growth for the quarter was at 7.5 percent. The growth so far has been lower than what we had last year as the content deals with our distribution partners are taking slightly longer to conclude due to litigations regarding the TRAI tariff regulation. Last year we had closed majority of these deals in the second and third quarter. However, this does not have any significant impact on our full year outlook for subscription growth.”

    In a tweet today, Goenka had this to say:

    Let us look at the other numbers reported by Zeel

    Zeel’s total expenditure increased by 8.9 percent y-o-y in the quarter under review to Rs 1,338.38 crore from Rs 1,228.60 crore. Operating costs reduced by 4.3 percent y-o-y to Rs 672.98 crore from Rs 703.50 crore. Employee benefits expense in Q3-18 increased 8.2 percent y-o-y to Rs 153.54 crore from Rs 141.88 crore. Advertising and publicity expenses increased by 71.2 percent y-o-y to Rs 179.62 crore from Rs 104.90 crore. Other expenses increased by 37.2 percent to Rs 237.51 crore from Rs 173.05 crore.

    Also Read:

    Zeel ad revenue & profit up in Q2 despite GST impact

    ZEEL reports steady Q1 FY2018 results

    Launch of ZEEL’s lifestyle channels round the corner

  • ZEEL increases regional reach, launches ZEE Uttar Pradesh Uttarakhand news channel

    ZEEL increases regional reach, launches ZEE Uttar Pradesh Uttarakhand news channel

    MUMBAI: The ZEE Media group today launched the ZEE Uttar Pradesh Uttarakhand television news channel at a grand ceremony at Taj Vivanta, Lucknow, where Uttar Pradesh Chief Minister Yogi Adityanath was the chief guest. Uttarkhand Chief Minister Trivendra Rawat, yoga guru Baba Ramdev, Rajya Sabha MP, Subhash Chandra, Deputy Chief Ministers of UP Keshav Prasad Maurya and Dinesh Sharma, former UP chief minister and Samajwadi Party chief Akhilesh Yadav, Rajya Sabha MPs Amar Singh and Vivek Tankha were also present as special invitees.

    Speaking on the occasion, UP Chief Minister Yogi Adityanath said, “ZEE Media Group has highlighted key national issues from time to time”. He hoped that, “the new channel will provide correct and unbiased news to 25 crore people of Uttar Pradesh and Uttarakhand.”

    Rajya Sabha MP Subhash Chandra spoke to Chief Minister Yogi Adityanath on many important topics and advised him to have a discussion with the Muslim community and take them into confidence.

    Mr Trivendra Singh Rawat congratulated Zee Media Group for launching the new channel, and also presented the roadmap his government has prepared for the development of Uttarakhand. Baba Ramdev joined the programme from Haridwar. Highlighting the good work being done by PM Modi and Chief Minister Yogi Adityanath, Baba Ramdev said the county will soon witness ‘achche din’.

  • YuppTV appoints Rajesh Iyer as COO for APAC, Middle East

    YuppTV appoints Rajesh Iyer as COO for APAC, Middle East

    MUMBAI: YuppTV has roped in Rajesh Iyer as the chief operating officer for Asia Pacific (APAC) and Middle East. A seasoned executive, Iyer has more than 16 years of experience leading functions and business with leading names in the broadcast media domain, including ZEEL, Viacom 18 and Star India. He will take charge of the new role from January 2018 onwards.

    A part of the broadcast leadership team at ZEEL, Iyer spearheaded the launch of its second GEC, & TV, in 2015. Under his leadership, & TV was successful in creating a niche for itself in the market within the first three years of the launch. Prior to this, Iyer was also a part of the launch of Colors, a GEC from Viacom 18, in 2008. Now, taking up the position of YuppTV’s COO, Rajesh’s responsibilities will include overlooking the operations in APAC and the Middle East, along with leading the task of content acquisition and spearheading the growth and expansion of YuppTV Originals.

    YuppTV founder and CEO of Uday Reddy said, “It gives me immense pleasure to welcome Rajesh to YuppTV. He comes with an excellent understanding of the entertainment ecosystem, having previously worked with some of the most renowned names in the industry. With Rajesh joining us and dedicated teams in each of the territory, we are affirmative for a multi-fold growth in the coming years especially in the new markets of APAC and ME.”

    YuppTV is a global OTT platform of live, on-demand and catch-up video content for South Asian audience. It offers upwards of 300 live channels, 5000 movies and is widely distributed through multiple devices across US, UK/Europe, APAC, ME and India. More recently, YuppTV has been associating with the veterans from the South Indian film industry to host concepts beyond cinema with cinematic brilliance for YuppTV Originals such as Edulika and Manna Mugguru Love Story.

  • Launch of ZEEL’s lifestyle channels round the corner

    Launch of ZEEL’s lifestyle channels round the corner

    MUMBAI: Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

    Demonstrating its appetite for more market share in the lifestyle genre, ZEEL is adding Living Flavourz, Living Rootz and Living Travelz, to its lifestyle entertainment genre.

    A source close to the development confirmed the news to Indiantelevision.com and said that the promotion and marketing activities for the new channels would begin from 20 November.

    In 2015, during the launch of Living Foodz, ZEEL and Essel Group chairman Subhash Chandra had announced that the network would launch four new channels in the Living bouquet. The company had announced that it would launchLiving Homez, a channel for home decor, Living Travelz, which would focus on travel and adventure, and Living Rootz would concentrate on India’s rich civilisation.

    ZEEL, however, is likely to launch Living Flavourz along with Living Rootz and Living Travelz.

    In an interview with Indiantelevision.com around the launch in 2015, Chandra had said that the Living network would hit the Rs 1000 crore mark in four years.

    According to reports, more than 10 per cent of the global television viewership comes from the lifestyle category.

  • ZEEL to revamp Big Magic, Big Ganga

    ZEEL to revamp Big Magic, Big Ganga

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November 2016.

    The channel is planning to rebrand Big Magic to Zee Magic and Big Ganga to Zee Ganga, a source close to the development confirmed the news to Indiantelevision.com. The revamp is slated to happen early next month.

    The television broadcasting business of the Reliance group entities currently comprises two operational general entertainment channels (Big Magic and Big Ganga) and four other TV licenses.

    Big Magic, which was earlier a comedy channel, positioned itself as a variety general entertainment channel (GEC). Taking its multi-genre league forward, the network added four new shows to it line up.

    The channel launched four shows that include, Shaktipeeth Ke Bhairav, which will depict the mythical story of 52 shaktipeeths from the perspective of one of the most powerful and raging forms of Lord Shiva – Bhairav, Kunwara Hai Par Humara Hai, Tera Baap Mera Baap, and Deewane Anjane.

    Big Ganga is the second GEC by RBNL and caters to Bihar and Jharkhand.

  • Kumkum Bhagya, spinoff, SaReGaMaPa help Zee TV dominate Hindi GECs across genres

    Kumkum Bhagya, spinoff, SaReGaMaPa help Zee TV dominate Hindi GECs across genres

    BENGALURU: Two family soaps and a homegrown reality show have been time and again propping up Zee TV’s ratings in 2017– one soap – Kumkum Bhagya did it for the channel in the previous calendar year also. The other soap, a spinoff of the same – Kundali Bhagya has been rocking the ratings for the channel right from the time of its launch on 12 July 2017. And Zee TV’s home grown reality show is the music talent hunt Amul Sa Re Ga Ma Pa Little Champs. These programmes, along with other programmes on the channel seemed to have done a fair bit in helping viewership stickiness/enhancement in week 44 of 2017 (Saturday, 28 October 2017 to Friday, 3 November 2017). So much so that Zee TV topped the ratings amongst the Hindi GEC in Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels across genre: All India (U+R) : 2+ Individuals. Zee TV was ranked second after the Sun Network’s flagship Tamil GEC Sun TV in week 44 of 2017. This time around for Zee TV, it was the spinoff that had a larger viewership in the Hindi GEC HSM (U+R) and Hindi GEC HSM (U) market than the original.

    Three channels from Sony Pictures Network, two channels each from Network 18, Star India and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network made up the top 10 channels list for week 44 of 2017. From the genres perspective, seven Hindi GEC channels and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to BARC’s weekly list of top 10 channels across genre.

    In week 44 of 2017, Sun TV was the leader across genres with 1,014.077 million weekly impressions. All the five programmes in BARC’s weekly list of top 5 Tamil programmes (TN/ Puducherry (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) were from Sun TV. Among Sun TV’s programmes that made it to the top five, Tamil programmes is a multilingual (Tamil, Telugu, Malayalam and Kannada) supernatural television drama – Nandini claimed to be the second biggest budgeted series on Indian television after Naagin and the biggest in South India.

    Sun TV was followed by Zee TV with 795.129 million weekly impressions at second place. Star India’s recently renamed and free to air (FTA) channel Star Bharat was at third place with 707.563 million weekly impressions. At fourth place was Zee TV’s FTA Hindi GEC sibling – Zee Anmol with 678.924 million weekly impressions followed by Network 18 (Viacom 18) flagship Hindi GEC Colors with 614.118 million weekly impressions.

    Women focused Hindi GEC Sony Pal from the Sony Pictures Network India (SPN) stable was at sixth place in week 44 of 2017 with 597.676 million weekly impressions. SPN’s Hindi movies channel Sony Max was at seventh place with 573.083 million weekly impressions followed by Star India’s flagship Hindi GEC Star Plus at eighth place with 565.534 million weekly impressions. The Network 18 associated Telugu GEC ETV Telugu was at ninth place with 537.726 million weekly impressions in week 44 of 2017. Helped along by the Amitabh Bahchan anchored Kaun Banega Crorepati or KBC was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) with 491.791 million weekly impressions at tenth place in week 44 of 2017.

     

  • Baahubali 2 rerun pushes Sony Max to second place across genres

    Baahubali 2 rerun pushes Sony Max to second place across genres

    BENGALURU: S S Rajamouli’s epic historical action film sequel Baahubali 2 or Baahubali the Continuation or BB2 is so far the highest grossing Indian film ever. BB2 has continued its midas touch during its screening on the idiot box as well. As reported by us earlier, the screening of the movie in week 41 of 2017 had catapulted Hindi movie channel Sony Max to fourth place, just behind three GEC channels (one Tamil and two Hindi) in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres. Week 41 of 2017 was the week leading to the biggest Indian festival season- Diwali. The movie earned gold for the Sony Pictures Network India (SPN) Hindi Movies channel during Diwali week – week 42 of 2017 (Saturday, 14 October 2017 to Friday, 20 October 2017) by pushing it to number two position in the top 10 channels list across genres. With the Sun Network’s flagship Tamil GEC at the pole position, Star Max was the most watched Hindi channel in the HSM market in week 42 of 2017.

    Two major Hindi GEC channels – Star India’s flagship Star Plus and Network 18’s (Viacom 18) Colors exited the top 10 channels across genres list in week 42 of 2017 to be replaced by two Telugu GEC channels. The channels that replaced the Hindi GEC stalwart channels were Zee Entertainment Enterprises Limited (Zeel) flagship Telugu GEC Zee Telugu and the Network 18 associated ETV Telugu.

    Three channels each from Zeel and SPN, two channels from Star India and one channel each from The Sun Network and Network 18 comprised the list of top 10 channels across genres for week 42 of 2017. From the genres perspective, five Hindi GEC, three Telugu GEC and one channel each from the Tamil GEC and Hindi Movies genres constituted the top 10 channels across genres in week 42 of 2017.

    As mentioned above, Sun TV topped the list with 1,156.707 million weekly impressions followed by Sony Max with 793.913 million weekly impressions. Three Zeel channels followed at third, fourth and fifth rank. Zeel’s FTA Zee Anmol was third with 767.550 million weekly impressions. Zee Anmol also topped the Hindi GEC genre during primetime (HSM (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals), and Hindi GEC – HSM R market buoyed by Kaala Teeka in the former and Kaala Teeka and Jamai Raja in the latter.

    Zee Anmol was followed by Zeel’s flagship Hindi GEC Zee TV. Zee TV was ranked second during primetime in the Hindi GEC HSM (U+R) and the Hindi GEC (U) markets with the help of three programmes – Kumkum Bhagya, Kundali Bhagya and Zee TV’s homegrown reality musical show Sa Re Ga Ma Pa Little Champs. At fourth place in week 42 of 2017, Zee TV scored 758.374 million weekly impressions and was followed by its Telugu flagship sibling GEC Zee Telugu which scored 632.146 millon weekly impressions at fifth place.

    Star India’s newly renamed FTA Hindi GEC Star Bharat came in at sixth rank in BARC’s top 10 channels list across genres in week 42 of 2017 with 605.401 million weekly impressions. At seventh place was the Network 18 associated Telugu GEC ETV Telugu with 603.007 million weekly impressions followed by SPN’s women focused Hindi GEC Star Pal at eighth place with 586.704 millon weekly impressions.

    Star India’s Telugu GEC Star Maa was at ninth place in BARC’s top 10 channels list across genres in week 42 of 2017 with 578.494 million weekly impressions. At tenth place in the list was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) channel with 575.613 million weekly impressions. The Amitabh Bahchan anchored Kaun Banega Crorepati (KBC) helped SET to garner viewership during primetime and retain its place in BARC’s top 10 channels across genres list for week 42 of 2017.

  • ZEEL’s Amit Goenka: Target 3 billion audiences in the next 5 years

    ZEEL’s Amit Goenka: Target 3 billion audiences in the next 5 years

    MUMBAI: To conquer half the world – that is the aim of the 25-year old Zee Network. Barely weeks into the channel refresh of Zee Entertainment Enterprises (ZEEL) channels, the conglomerate has a new brand philosophy – ‘Extraordinary Together’.

    ZEEL CEO Punit Goenka admits that for the last 25 years it has been choosing the time slot for people to watch television. “But in next 25 years we have to listen to the consumers and where he wants to consume, in which format and through which medium. That is the biggest change we see going forward,” he adds.

    The company has reached 1.3 billion viewers globally with the presence in over 173 countries since 23 years. The foray into producing international content is recent and today Zee produces content in nine different languages. “We plan to produce more global content but 80 per cent will stay Indian content. We plan to target three billion audiences in the next five years,” says ZEEL International broadcast business CEO Amit Goenka.

    In India, ZEEL will soon enter the Malayalam market. Along with this, the network plans to launch its consolidated digital platform Z5 soon.

    Punit Goenka is optimistic that the company’s content will differentiate it from others. It will span Hindi and 11 regional languages, and a large film library in multiple languages. Though TV content will be on Z5, there will be original ones too.
    He also said and expressed his wish to take theatre to extreme heights both in India and abroad.

    Goenka clarified that ZEEL isn’t abandoning its earlier philosophy of Vasudeva Kutumbakam, but it is rather encompassing it all together.