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Tag: Zee5

  • ZEE5 continues the exclusive OTT partner for Mumbaicha Raja

    ZEE5 continues the exclusive OTT partner for Mumbaicha Raja

    Mumbai: ZEE5, India and Bharat’s home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers is proud to announce its continued partnership with the iconic Mumbaicha Raja for the third consecutive year. From 7 – 17 September 2024, ZEE5 will be live-streaming Bappa’s darshan and aarti straight from the pandal on the platform, bringing the divine festivities of Ganesh Chaturthi directly to the screens of millions of viewers across India, at zero cost.

    Speaking about the collaboration, ZEE5 India chief business officer Manish Kalra said, “We are excited to begin another year of festive celebrations, blessed by Mumbaicha Raja on ZEE5. As a top OTT platform with a strong presence in regional markets, we are dedicated to bringing the iconic Ganpati celebration at Mumbaicha Raja to millions of homes nationwide. I send my warmest wishes to all our viewers and invite them to enjoy the festivities from the comfort of their homes through ZEE5.”

    ZEE5 offers a diverse range of high-quality content catering to its viewers, showcasing a selection of thoughtfully crafted narratives, including premium Marathi titles such as Dharmaveer: Mukkam Post Thane, Mulshi Pattern, Fatteshikast, Zombivli, Timepass 3, Gulabjaam, Timepass, Chi Va Chi Sau Ka, Ventilator, Anandi Gopal, among others.

    https://www.zee5.com/live-tv/mumbaicha-raja/0-9-9z5210099

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • ZEE5’s new TVC asks viewers ‘ZEE5 TV Dekha Kya’

    ZEE5’s new TVC asks viewers ‘ZEE5 TV Dekha Kya’

    Mumbai: ZEE5 has introduced its latest AVOD brand campaign, “ZEE5 TV Dekha Kya”, to increase the adoption of connected TVs. The latest TVC highlights the availability of AVOD content on smart TVs, which is currently on air across broadcast, streaming, and digital platforms. Launching this new campaign, ZEE5 reaffirms its commitment to educating users about the flexibility and convenience of watching their favourite TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV.

    The TVC humorously addresses the scenario of missing out on TV shows due to the constraints of traditional broadcasting schedules. The promos feature a disgruntled wife and mother who missed her TV show and is introduced to the concept of watching ZEE5 on a connected TV by her child. The child explains how ZEE5 allows users to move beyond the limitations of scheduled TV programming, offering a wide array of content that can be accessed anytime, anywhere.

    Speaking about the campaign, ZEE5 India chief business officer Manish Kalra stated, “We aim to connect with our audience in innovative ways to reinforce ZEE5’s AVOD identity through ‘ZEE5 TV, Apna TV’. The ‘ZEE5 TV Dekha Kya’ campaign reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. With the rise of connected devices, this TVC gives viewers the flexibility to enjoy their favourite content directly on their smart TVs, anytime, leading to an on-demand, high-quality viewing experience.”

    The campaign will be available in multiple languages, including Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam to reach a wider audience. This inclusive approach ensures that viewers from different regions across India can enjoy the benefits of ZEE5’s extensive library of content, tailored to their preferences and languages.

  • Jay Pandya launches Blank Slate Films with debut release ‘Manorathangal’

    Jay Pandya launches Blank Slate Films with debut release ‘Manorathangal’

    Mumbai: Media industry leader Jay Pandya, recognized for his role in cinematic storytelling, has launched his new production company, Blank Slate Films. To start this new chapter, Blank Slate Films debuts with the Malayalam anthology project, ‘Manorathangal’.

    Manorathangal is an anthology based on nine captivating short stories by the acclaimed M. T. Vasudevan Nair. Presented by Saregama (Yoodlee Films) and supported by Kamal Haasan, this inaugural project for Blank Slate Films features an illustrious ensemble cast including Mohanlal, Mammootty, Fahad Fazil, Biju Menon, Nedumudi Venu, Siddique, Indrajith Sukumaran, Asif Ali, Mamukkoya, Vineeth, Indrans, Aparna Balamurali, Parvathy Thiruvothu, Surabhi Lakshmi, and Ann Augustine. The film is now available for streaming on ZEE5.

    Jay Pandya, whose career spans over two decades, has seamlessly transitioned from being a distinguished media executive to a visionary producer. Reflecting on his new role, Pandya shared, “As a producer and storyteller, my goal is to transcend traditional content creation. I aspire to build immersive worlds, develop compelling characters, and bring stories to life in ways that deeply resonate with audiences. My mission is to blend creativity with strategic insight to craft narratives that leave a lasting impact.”

    Commenting further on Manorathangal, Pandya added, “I am incredibly grateful for the opportunity to be part of such a prestigious project. It has been a dream to bring M. T. Vasudevan Nair’s remarkable stories to the screen, especially with a cast and crew of this caliber. Working alongside legendary directors like Priyadarshan and Santosh Sivan is truly an honor. This project stands as a testament to our commitment to storytelling excellence.”

    Before founding Blank Slate Films, Jay Pandya served as the ZEE5’s head of content acquisition & original films and Legend Studios’ CEO, where he played a pivotal role in developing significant projects such as ATAL and Veer Savarkar. His diverse portfolio also includes the production of three acclaimed music videos available on leading platforms.

    With Blank Slate Films, Jay Pandya aims to continue his legacy of delivering content-driven stories that resonate with audiences, marking a new phase in his career.

  • ZEE Entertainment scales up DP World ILT20 goals

    ZEE Entertainment scales up DP World ILT20 goals

    Mumbai: ZEE Entertainment Enterprises Ltd, content and entertainment powerhouse and the official broadcasting partner of the global cricket league, DP World International League T20 (ILT20), has unveiled its plans for an exciting third season, set to take place from 11 January 2025. The 34-match tournament will run for a month and culminate on 9 February 2025. The plans include creating a memorable month-long cricket carnival experience for cricket lovers, especially from India, expanding its viewership base by including South Indian channels and targeting 230 million viewership in the upcoming league. Cricket fans and sports enthusiasts in India and around the world can exclusively watch the LIVE action on ZEE Entertainment’s 15 linear channels as well as stream it for free on its OTT platform ZEE5, every evening.

    As the third season approaches, ZEE Entertainment promises to deliver captivating action engagingly and dynamically across its linear channels and OTT platform, ZEE5. Commenting upon this announcement, Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue Ashish Sehgal said, “We aim to offer our cricket lovers a sporting carnival experience that combines high-class cricket at a comfortable, luxurious venue. This month-long event will offer an innovative and immersive experience for cricket fans across the globe. We are particularly focused on inviting Indian travellers to visit Dubai, offering them a chance to enjoy cricket in the UAE. This event also allows advertisers to connect with their premium customers and promote their premium brands.”

    Talking about the tournament known to be the second-most popular league outside of the Indian Premier League (IPL), DP World ILT20 CEO David White said, “Firstly, the uniqueness of the DP World ILT20 lies in the fact that we can have nine international players vis-à-vis the standard four. What also sets ILT20 apart from other leagues is that it does not have a home-and-away format. With three venues – Sharjah, Dubai and Abu Dhabi every team feels at home. We need to cultivate strong team loyalty now.  The UAE as a destination boasts of fantastic stadiums, ideal weather in the early part of the year and a comfortable environment for players. The Emirati people are renowned for their warm hospitality, welcoming visitors from around the world. The presence of top players from international teams lends an international flavour to the event. We are working closely with ZEE to establish Dubai as a premier sporting destination and are open to considering an alternative window to make sure that there is no clash in the future.”

    DP World ILT20, in its second season, drew an impressive 200,000 attendees across over 30 games. The league is the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world, including a staggering 221 million viewers from India. This success was fueled by ZEE Network’s broadcasting strategy, which leveraged a combination of ZEE’s 10 Linear TV Channels and its OTT Platform ZEE5. With a notable 46 per cent share of female viewership and 55 per cent share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.

    The tournament is aiming for an even larger audience in its third season, targeting 230 million viewers. The strategies being employed to increase its footprints are multifaceted, focusing on the Indian market, which includes cricket lovers, advertisers, and the addition of South Indian channels.

    The matches generated a massive response last season from markets like Uttar Pradesh, Madhya Pradesh, Punjab, Gujarat and Maharashtra. This year the tournament’s on-air promotion will take place across 40 channels. DP World ILT20 Season 3 will also focus on South Indian channels as part of its strategy to expand viewership.

    The league plans to announce new signings next month on 15th September. The existing roster continues to be strong with the presence of players like Sunil Narine, Andre Russell, David Warner, Jack Fraser McGurk and Shimron Hetmyer, among others. The league, on the whole, boasts of 60,000 registered cricketers.

    The franchise-style tournament DP World IPL T20, comprises six teams and 34 matches that are played across the UAE. The league’s six franchise teams feature Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

     

  • Watcho partners with Fastway and Netplus

    Watcho partners with Fastway and Netplus

    Mumbai – Watcho has partnered with Fastway and Netplus to introduce a comprehensive entertainment bundle with seamless connectivity. This strategic collaboration marks a significant expansion of Watcho’s regional footprint and addresses the growing demand for integrated entertainment solutions.

    The newly launched bundle seamlessly combines Fastway’s IPTV services, Netplus’s high-speed internet, and Watcho’s extensive OTT content into a single, unified package. This holistic entertainment solution eliminates the need for multiple service providers and complex billing processes, offering customers a streamlined entertainment experience. Subscribers can access 500+ live TV channels, Including 100+ channels with popular regional content via IPTV Set-top-box, robust internet connectivity, and a diverse range of OTT content from top providers such as Hotstar, SonyLIV, ZEE5, Chaupal, and many more, all under one Watcho subscription.

    The package features IPTV + Broadband Plans + Watcho OTT Bundles starting at Rs 598, providing an internet speed of 50 Mbps along with 500+ TV channels, a Catch-Up TV feature allowing users to access content up to 7 days, and content from 17 OTT apps. With this partnership, customers will benefit from simplified access to a wide array of entertainment through Watcho’s extensive content library and aggregated services from over 17 popular OTT platforms such as Disney+ Hotstar, Zee5, Sony Liv, Hungama Play, Chaupal, FanCode, Watcho Exclusives and many more, spanning genres like drama, romance, fantasy, and more.

    Dish TV India Ltd. CEO Manoj Dobhal said, “At Dish TV and Watcho, we always aim to deliver exceptional value and convenience to our customers. Our partnership with Fastway and Netplus embodies this commitment by offering a seamless bundle that integrates IPTV, high-speed internet, and extensive OTT content. This all-in-one solution simplifies access to diverse entertainment and enhances convenience for our customers across Punjab. We hope this package meets the increasing demand for integrated entertainment solutions, aligning with our mission to provide high-quality experiences while expanding our footprint and addressing a variety of entertainment needs with unmatched ease and efficiency.”

    Jujhar Group founder & chairman Gurdeep Singh commented, “We are excited about our partnership with Watcho. This launch represents a power-packed value proposition that both the brands proudly offer to its consumers. It delivers the most cost-effective and affordable form of entertainment. The brand is deeply committed to understanding and addressing the needs of its customers, consistently providing the best solutions tailored to enhance their viewing experience.”

    “The IPTV STB will also facilitate access to OTT content, powered by Watcho, thereby presenting a variety of premium regional and national content from top providers. We hope this collaboration will simplify access to quality content and set a new standard for convenience and innovation in the entertainment industry,” added Singh.

  • ‘Berlin’ to premiere soon on ZEE5

    ‘Berlin’ to premiere soon on ZEE5

    Mumbai: ZEE5, India’s video streaming platform has announced its upcoming movie ‘Berlin,’ a groundbreaking spy thriller that has already taken the international film circuit by storm. Set against the backdrop of 1990s New Delhi, this first-of-its-kind espionage drama has garnered critical acclaim at various prestigious film festivals worldwide. Adding to its growing list of accolades, ‘Berlin’ was also screened at the Indian Film Festival of Melbourne (IFFM 2024) on 17 Aug at Hoyts Cinema. Directed by acclaimed filmmaker Atul Sabharwal, ‘Berlin’ features a stellar ensemble cast including Aparshakti Khurana, Ishwak Singh, Rahul Bose, Anupriya Goenka, and Kabir Bedi. This high-stakes drama, lauded for its outstanding performances and distinctive storytelling, promises to be an engrossing tale of undercover activities, deceit, and moral ambiguity. Produced by Zee Studios and Yippee Ki Yay Motion Pictures, ‘Berlin’ is now set to captivate a wider audience as it prepares for its exclusive premiere on ZEE5.

    ‘Berlin’ takes viewers into the icy winters of the 1990’s in Delhi, where a silent storm of espionage is brewing. The story revolves around three main characters whose lives are about to collide in unexpected ways. Ishwak Singh will be seen in an unusual yet challenging role – a deaf-mute young man accused of being a foreign spy. Aparshakti Khurana, stepping out of his comfort zone, will be seen as a sign language expert tasked with unlocking the secrets hidden in silence. Anupriya Goenka adds fuel to the fire as an enigmatic agent, her true loyalties shrouded in mystery. Meanwhile, Rahul Bose races against time as an intelligence officer, fighting not just external threats but also the shadows within his own agency. As layers of deception peel away, alliances shift and questions multiply: In a world where nothing is as it seems. And in this high-stakes game of betrayal, who will make it out alive?

    ZEE5 chief business officer Manish Kalra expressed, “We are excited to introduce ‘Berlin’ to our platform, aligning with our strategy of curating quality content that resonates with diverse audience segments. This movie is an addition to ZEE5’s extensive library, reflecting our ongoing commitment to delivering compelling narratives that push the boundaries of storytelling. ‘Berlin,’ with its stellar cast, complex plot and a first of its kind narrative with the backdrop of 1990s Delhi, has garnered critical acclaim at international film festivals. We are confident it will set a new benchmark in the espionage genre for the Indian streaming market. It will further enhance ZEE5’s appeal to both our existing subscribers and new viewers seeking quality entertainment.”

    Zee Studios CBO Umesh Kr Bansal said, “Berlin’ is a groundbreaking addition to Zee Studios’ diverse slate, capturing a unique era in Indian history through an intense spy thriller. We’re proud to see its global acclaim and excited to bring this compelling story to our ZEE5 audience”

    Yippee Ki Yay Motion Pictures producer Manav Shrivastav said, “We are delighted to join hands with ZEE5 for the launch of ‘Berlin’. This platform offers us the perfect stage to showcase this intricate, high-stakes spy thriller to a vast and diverse audience across India and beyond. ‘Berlin’ is a movie that pushes the boundaries of the espionage genre in Indian content, and we are very happy that it will soon premiere on the platform for audience to watch it. We’re confident that this partnership with ZEE5 will help us reach a far wider audience.

    List of festivals and awards:

    . Mumbai Academy of Moving Images, MAMI | Mumbai, India 

    . Indian Film Festival Los Angeles, IFFLA | Los Angeles, USA

    . Stars Asian International Film Festival, SAIFF, Mr. Ishwak Singh Award for best actor | Los Angeles, USA

    . Asian World Film Festival | Award for Outstanding Cinematic Achievement | Los Angeles, USA

    . Indian Film Festival of South Asia | Toronto, Canada

    . London Indian Film Festival | London, UK

    . Red Lorry Film Festival | Mumbai, India 

    . Indian Habitat Film Festival, New Delhi, India

    Filmmaker Atul Sabharwal mentioned, “With ‘Berlin’, we’ve created a spy thriller that is sure to keep the audiences on the edge of their couches. The on-screen chemistry between Aparshakti and Ishwak is nothing short of electric – it’s a treat that I believe viewers will thoroughly enjoy. Having the opportunity to collaborate with such versatile stars, alongside our visionary producers and the platform giant ZEE5, is any filmmaker’s dream. We’ve poured our hearts and souls into this project, and I’m optimistic it will strike a chord with viewers. The entire team is excited and eagerly looking forward to the premiere. ‘Berlin’ is our labour of love that we can’t wait to share with the world.” 

  • ZEE5 launches ‘Azaadi Ka Jashn, ZEE5 Ke Sang’

    ZEE5 launches ‘Azaadi Ka Jashn, ZEE5 Ke Sang’

    Mumbai: As a part of ZEE5 Manoranjan Festival, ZEE5 has announced the launch of ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign to commemorate India’s 78th year of Independence. Under the campaign, ZEE5 offers free access to 61 SVOD titles between 10 August and 8 September 2024. The initiative is in line with the brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.

    The line-up features successful titles across eight languages: Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, and Malayalam, highlighting the rich cultural and linguistic diversity of India. The month-long campaign showcases some of the most prominent titles including URI: The Surgical Strike, State of Siege: Temple Attack, Attack, Zombivli, Veergati, Har Har Mahadev, Valimai, Republic, Head Bush, Parineeta, Keedam, Maurh, among others.

    ZEE5 India chief business officer Manish Kalra said, “At ZEE5, it has always been an endeavour to democratise the accessibility to best-in-class entertainment while offering better value propositions to our consumers. We have designed the ZEE5 Manoranjan Festival to cater to the growing appetite for quality content across multiple markets, including tier II and III cities. The campaign underscores our dedication to offer diverse, engaging stories to our viewers, and the ZEE5 Manoranjan Festival is a celebration of that promise.”

    ZEE5 India head of AVOD marketing and YouTube revenue Abhirup Datta said, “Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. With ‘Azadi Ka Jashn, ZEE5 Ke Sang’, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period. It is our commitment to foster an inclusive entertainment landscape where every consumer on the platform can experience quality storytelling.”

  • Kyoorius Designyatra 2024 brings The Academy of Play

    Kyoorius Designyatra 2024 brings The Academy of Play

    Mumbai: Kyoorius Designyatra, an anti-disciplinary design conference, presented by ZEE5, is all set to make a grand return in Goa on the 26, 27, and 28 of September 2024. The three-day conference continues to champion numerous facets of design – be it architecture, interiors, branding, communication, digital, experiential, graphic, motion, packaging, product, spatial or visual.

    This year’s theme, Academy of Play, highlights the importance of playfulness in creativity and design thinking and urges everyone in the design community and fraternity to assess, identify and build on the role of play in the process.

    The conference features an exceptional roster of “Professors of Play”, who are set to inspire, stimulate and educate attendees with insights, learnings and tips from their illustrious careers.

    Among these distinguished speakers are Malika Favre, the French illustrator known for her bold and minimalistic style; Chip Kidd, the acclaimed graphic designer celebrated for his iconic cover design for Jurassic Park, as well as his memorable designs for Peanuts, Batman: The Dark Knight Returns, and Haruki Murakami’s 1Q84; Aaquib Wani, the highly popular talk-of-the-town Indian designer responsible for team India’s kits at the 2024 Olympics and on the international cricket field, amongst various other platitudes; and Nassia Inglessis, the innovative artist and engineer behind transformative interactive installations.

    They will be joined by many other industry leaders, including Akanksha Deo Sharma, In-house Designer at IKEA; Amna Elshandaweely, Fashion Designer at Amna Elshandaweely; Eva Cremers, 3D Artist & Animation Director at Eva Cremers; Gianmauro Vella, VP & Head of Design APAC & AMESA; Habibeh Madjdabadi, Architect/Owner at HABIBEH MADJDABADI Architecture Studio; Johannes Torpe, Interior Designer, Product Designer, Furniture Designer, Industrial Designer, & Architect at Johannes Torpe Studios; Kaja Solgaard Dahl, Stone Sculptures and Product Design at Atelier Kaja Dahl; Kimya Gandhi, Typeface Designer at Mota Italic; Mark Williams and Joe Weir, Founders and Creative Directors at That Thing; Matt Alagiah, Editor-in-Chief at It’s Nice That; Moritz Waldemeyer and Nazanin Farahbod, Product Designer and Co-Founder at Studio Waldemeyer; Paul Cocksedge, Artist & Designer at Paul Cocksedge Studio; Rob Keller, Typeface Designer & Artist at Mota Italic; Somnath Bhatt, Designer, Artist, and Writer; Tanu Sinha, Head Of Design at PepsiCo India & South Asia; Wade Jeffree and Leta Sobierajski, Designer and Art Director at Wade and Leta and many others.

    Kyoorius founder and CEO Rajesh Kejriwal shared his vision for this year’s theme saying, “At Kyoorius Designyatra 2024, the goal is to explore the role of play. In the Academy of Play, we’ll hear stories from top industry players and learn tips and tricks to improve our creative processes. ‘Play better’ is our mantra, and with our amazing Professors of Play, the conference will bring this theme to life.”

    Kyoorius Designyatra 2024 promises to be an unmissable event for anyone passionate about design. Attendees will have the opportunity to participate in interactive sessions, workshops, and networking events, fostering a collaborative and enriching environment. The conference will conclude with the 2024 Kyoorius Design Awards Night, featuring the 2024 Kyoorius Young Blood Awards, celebrating emerging talent in the industry.

    For more information and to enrol, please visit designyatra.com.

  • ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    Mumbai: Mumbai’s iconic David Sassoon Library’s clock tower was the centre of all attention on Friday evening as ZEE5 held a captivating 3D projection of its just released mystery thriller ‘Gyaarah Gyaarah’. Mumbaikars were in for a spectacular surprise as the multilingual storyteller enthralled commuters and by-standers with a sneak peak into the highly anticipated mystery drama. A collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, ‘Gyaarah Gyaarah’ is directed by Umesh Bisht and stars the trio of Raghav Juyal, Kritika Kamra and Dhairya Karwa.  

    Known for its Victorian Gothic architecture, the David Sassoon Library is an integral part of Mumbai’s heritage. The showcase which took place on the day of the show’s launch, 9 August, offered a visually stunning preview of the series, bringing its time-bending narrative to life against the backdrop of one of Mumbai’s most historic landmarks. This takeover by ZEE5 is a testament to the brand’s vision to entertain and engage diverse audiences through concerted high impact initiatives. Prior to the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for industry stalwarts and cinephiles.

    Leveraging the creative brilliance and expertise of both Sikhya Entertainment and Dharmatic Entertainment, Gyaarah Gyaarah has opened to rave reviews. In a bid to meet the massive audience anticipation for the show, ZEE5 dropped all eight episodes of the mystery thriller on 8 August at 11:11 pm. The much-awaited show is a strong step forward in solidifying the homegrown streaming platform’s leadership in India’s OTT ecosystem.

    Gyaarah Gyaarah, starring Raghav Juyal, Kritika Kamra and Dhairya Karwa follows the story of Yug Arya (Raghav Juyal), a young police officer in the present day (2016), who discovers a mysterious communication link with Shaurya Anthwal (Dhairya Karwa), a senior detective from the 1990s through a mysterious walkie talkie. The main hook of this temporal mystery is Vamika Rawat (Kritika Kamra), once mentored by Shaurya before his mysterious disappearance, and now guiding Yug in the present. As Shaurya and Yug collaborate to solve cold cases across time, they unknowingly set off a chain of events that alters the course of history. With each tick of the clock, ‘Gyaarah Gyaarah’ peels the layers of mysteries where past and present collide, leaving viewers questioning the very fabric of time itself.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we are dedicated to providing quality storytelling and entertainment to our viewers. ‘Gyaarah Gyaarah’ embodies this vision with its innovative mix of crime-thriller, mystery, and drama. As part of our broader strategy to create immersive and unique marketing initiatives, the 3D projection mapping at the iconic David Sassoon Library in Mumbai serves as the perfect launch for this mystery series. We’re following a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 remains committed to delivering best in class viewing experiences and engagement to our viewers so we can continue to delight them”.

    Raghav Juyal shared his excitement, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”

    Kritika Kamra mentioned, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”

    Dhairya Karwa added, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”

  • ZEE5’s ‘Kaantaye Kaantaye’ to premiere on 15 August

    ZEE5’s ‘Kaantaye Kaantaye’ to premiere on 15 August

    Mumbai: ZEE5 to deliver a pulse-racing Independence Day treat with the premiere of ZEE5 Original, ‘Kaantaye Kaantaye’ on 15 August. This detective thriller, based on the iconic Narayan Sanyal’s ‘Sonar Kanta,’ promises to keep viewers glued to their screens as they unravel a murderous mystery alongside the brilliant advocate P.K. Basu. Created by the visionary filmmaker and actor Joydeep Mukherjee, ‘Kaantaye Kaantaye boasts a stellar cast led by the versatile Saswata Chatterjee as the iconic P.K. Basu, national award-winner Ananya Chatterjee as Rani Basu, and marking his electrifying OTT debut is the charismatic Soham Chakraborty. This powerhouse ensemble breathes life into a story that’s as much about solving crimes as it is about confronting personal demons. Stream the biggest murder mystery of Bengal, ‘Kaantaye Kaantaye’ starting 15 August on ZEE5.

    Embed Link: https://youtu.be/NoQojBnaKbA?feature=shared

    Set against the misty, storm-lashed backdrop of Darjeeling, ‘Kaantaye Kaantaye’ plunges viewers into a world where nothing is as it seems. P.K. Basu [Saswata Chatterjee], haunted by the tragic loss of his daughter, finds himself in a race against time at the ominous Hotel Repose. As a killer stalks the halls, seeking their next victim, a savage storm cuts off all communication with the outside world. Trapped with a cast of suspicious characters, each harboring their own dark secrets, P.K Basu must rely on his razor-sharp intellect and uncanny observational skills to unmask the murderer before they strike again. But this is no ordinary whodunit. As bodies pile up and the tension ratchets to unbearable levels, viewers will be forced to question everything they think they know. Is the killer among the hotel guests? Or could it be someone closer to home? With each twist and turn, ‘Kaantaye Kaantaye’ will keep audiences entertained, making every frame worth watching.

    ZEE5 chief business officer Manish Kalra expressed, “At ZEE5, we’re thrilled to present our latest offering ‘Kaantaye Kaantaye’, featuring some of the biggest talents of the Bangla creative ecosystem. Bengal as a market has been a key focus area for us with ZEE5 launching multiple originals in the last one year. Our content strategy has featured quality storytelling and some powerhouse local collaborations. This has led to the diversification of our library and has also resulted in incremental audience engagement and watch-time. We’ve witnessed immense popularity and dedicated fandom for murder mysteries and detective thrillers, especially in the Bengali market. ‘Kaantaye Kaantaye’ is not just a nod to Bengal’s rich literary tradition, but it is also a modern, high-octane thriller that we believe will captivate audiences across India. The series represents our commitment to delving deeper into regional content and expanding our reach to viewers who crave high-quality, locally resonant storytelling.”

    Director Joydeep Mukherjee remarked, “Bringing ‘Kaantaye Kaantaye’ to life has been a journey very close to my heart. We’ve taken Narayan Sanyal’s beloved ‘Sonar Kanta’ and reimagined it for today’s audience, creating a thriller that’s as emotionally resonant as it is along with being suspenseful.  Saswata Chatterjee breathing life into P.K. Basu, an advocate haunted by personal loss, and Soham Chakraborty making his OTT debut along with national award winner Ananya Chatterjee playing the role of Rani Basu. we’ve crafted a story that will keep viewers guessing until the final frame. Set against the wondrous backdrop of storm-ravaged Darjeeling, ‘Kaantaye Kaantaye’ is more than a mystery – it’s a psychological rollercoaster that will test your nerves. We’ve poured our hearts into every aspect of this series, from the intricate plot twists to the haunting cinematography, and we can’t wait for audiences to experience the tension, drama, and emotional depth of this uniquely Bengali thriller.”

    Saswata Chatterjee said, “Bringing P.K. Basu to life in ‘Kaantaye Kaantaye has been incredibly rewarding. Basu is a successful lawyer whose world crumbles when he loses his daughter due to a case he took personally. This tragedy transforms him, pushing him to use his keen observational skills to stop a criminal. What drew me to this role was Basu’s struggle to protect his loved ones from a dangerous killer while battling his own grief. It’s a character that requires both intellect and emotion, and I’m eager for viewers to follow Basu’s journey through our suspenseful story.”

    Ananya Chatterjee shared, “Playing Rani Basu in ‘Kaantaye Kaantaye’ has been a touching experience. Rani is a mother and wife whose world is shattered by the loss of her daughter Mithu. She sees visions of her dead child, which adds an eerie element to her character. Despite her grief, Rani helps her husband with his cases, offering valuable insights. It’s been rewarding to portray this complex woman who balances her sorrow with a desire to be useful. I’m looking forward to viewers seeing how Rani’s story unfolds in this gripping thriller.”

    Soham Chakraborty expressed his excitement, “Debuting on OTT with the role of Subir Roy in ‘Kaantaye Kaantaye’ has been incredibly thrilling. Portraying a character deeply enmeshed in a gripping and suspenseful storyline alongside P.K. Basu has pushed me to explore new facets of my acting. The series is packed with intensity and unexpected twists, and I can’t wait for audiences to experience this riveting story.”