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Tag: Zee5

  • ZEE5 maintains momentum with 56.3 mn MAU in third quarter

    ZEE5 maintains momentum with 56.3 mn MAU in third quarter

    MUMBAI: Media conglomerate Zee Entertainment Enterprises Limited (ZEEL) on Tuesday published its third quarter financial results with its OTT ZEE5 demonstrating continued growth.

    ZEEL’s super streamer clocked 56.3 mn monthly active users (MAU) as of December, with a 36 per cent increase since September 2018.

    “ZEE5 is scaling up in line with our expectations and is on course to become India's number one digital entertainment platform," said ZEEL chairman Subhash Chandra.

    Since its February 2019 launch, ZEE5 has adopted an aggressive content strategy, producing original shows in several genres including comedy, drama, reality, thriller, and docu-drama.

    According to ZEEL’s filing with the BSE, users currently spend an average of 31 minutes per day on the app. The platform delivered similar engagement numbers in Q2 as well.

    “ZEE5 is quickly establishing itself as a leading digital entertainment platform,” tweeted ZEEL MD and CEO Punit Goenka, who seemed pleased the OTT’s growth trajectory.

    “Our expanding list of partnerships with telecom operators and ecosystem players, coupled with innovation in pricing, will make ZEE5 accessible to a wider audience,” he added.

    Last year, ZEE5 signed content deals with telecom majors Reliance Jio and Airtel.

    In the first leg of its global rollout, the OTT platform has focussed on South Asian audience across the world.

    Both in international and domestic markets, ZEE5 is confident of scaling up on the back of regional content.

    Since the beginning, the platform has emphasised on content in the “language of comfort”. In line with its regional play, the platform also launched regional subscription packs for Tamil, Telugu and Kannada users.

    During the last quarter, ZEE5 launched Rangbaaz, Karenjit Kaur S2 and Babbar Ka Tabbar S2 in Hindi, Chitra Vichitram and B. Tech in Telugu, What’s Up Velakkari and Alarm in Tamil, Date with Saie in Marathi and Kaali in Bengali.

    Two flagship shows of the platform Karenjit Kaur, Rangbaaz have created quite a buzz in a short span.

    In a bid to strengthen its live offerings, ZEE5 also added a dedicated section for news and even live-streamed the very popular Sunburn music festival.

  • ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh

    ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh

    MUMBAI: Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets. Close on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora, ZEE5 today rolled out a customized campaign, aptly titled ‘Share the Love’ for two important neighboring markets, Pakistan and Bangladesh.

    Exuding the same playfulness and pep as #DilSeDesi and crafted by ZEE5 with Publicis Capital, the campaign #ShareTheLove is themed around the similarities that we share with Pakistan and Bangladesh in terms of our culture, food and of course our entertainment. Bringing in a strong bouquet of content which resonates with audiences in these markets, including Hindi and Bengali original shows like Rangbaaz, Kaali and the upcoming Sharate Aaj, original movies like Aranyadeb and Tigers as well as digital premieres like Namaste England and Praktan; ZEE5 ‘shares the love’.

    Amit Goenka, CEO, ZEE International and Z5 Global said, “Indian content, especially our TV shows, movies and music gets tremendous love across the globe, and especially so from the sub-continent due to the relatability. We are glad to announce our availability in Bangladesh and Pakistan vide our new campaign #ShareTheLove and we look forward to getting a tremendous response from these markets’.

    “Good content transcends borders and especially so with Pakistan and Bangladesh where there is so much shared context of culture and language.  This high energy TVC captures our innate similarities and showcases the content that we all love to watch, which is now available on ZEE5. With this message at its core, #ShareTheLove is sure to resonate beautifully with audiences in these markets.” adds Archana Anand, Chief Business Officer, ZEE5 Global

    ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, Cine plays, Music, Videos and a slew of exclusive Originals, across 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. It also offers 60+ popular Live TV channels.

    The ZEE5 App can be downloaded from Google Play Store or the iOS App Store. ZEE5 is also available on www.ZEE5.com.  The app is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.

  • ZEE5 ASSOCIATES WITH CLOUDWALKER

    ZEE5 ASSOCIATES WITH CLOUDWALKER

    MUMBAI: ZEE5, India’s fastest growing digital entertainment platform, announced its partnership with CloudWalker, a leading online Smart TV brand from India. CloudWalker emphasizes on creating digital content solutions with the power of internet on large format screens. Equipped with a self-developed, Made-In-India content discovery and curation engine, CloudWalker Smart TVs will enable users to discover great content and have an amazing digital entertainment experience from the ZEE5 app in a seamless and hassle-free manner, on the big screen.

    According to the association, ZEE5 app will be live on CloudWalker’s flagship Smart TV range, “Cloud TV’ available on leading online platforms.  ZEE5 will be featuring on the homepage of all CloudWalker Smart TVs.

    Manish Aggarwal, Business Head ZEE5 India said, “Escalating technology in smart TVs enables us to empower and interact with our consumers. CloudWalker brings limitless digital content streaming in living rooms. This association will help more users to log onto ZEE5 and enjoy the eclectic choice of content. Additionally, this also takes a step forward to our aim of being present on all Smart TVs and connected devices by the end of this year.”

    Jagdish Rajpurohit, President, CloudWalker said, “At CloudWalker, we believe that great digital content merits to be discovered and so we connect the viewers with India’s largest selection of digital content for streaming on TVs. Our goal is to digitalize entertainment across all the living rooms and enable our customers to have a fantastic user-experience. We are hoping that partnership with ZEE5 amplifies our influence.”

    In the past few months, ZEE5 has forged several alliances with a view to bring its subscribers the best across the spectrum of digital experiences. With the recent association with VEWD, Xiaomi MiTV, Samsung and now with LG Smart TV, the platform is taking a step forward to strengthen its subscriber reach.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • Laqshya media partners with Zee5 to launch their latest web series, Rangbaaz

    Laqshya media partners with Zee5 to launch their latest web series, Rangbaaz

    MUMBAI: Zee5, the digital video streaming platform from ZEEL has partnered with Laqshya Media Group to promote their new original crime thriller, Rangbaaz. The campaign was targeted across four markets;  Mumbai, Delhi NCR, Pune and Lucknow and the media vehicle used are Large Impact Sites, Marquee Sites, Clusters to deliver/tell a story – famous dialogues from the show. The campaign which started on the 18th of December 2018 is spread on 108 units covering over 1 lakh sq. ft.

    Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia set in the 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platforms biggest show that will be launched across 190 countries.

    Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomerate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase the viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long-lasting association.”

  • ZEE5’s latest tentpole ‘Rangbaaz’ to be dubbed in all major Indian languages

    ZEE5’s latest tentpole ‘Rangbaaz’ to be dubbed in all major Indian languages

    MUMBAI: ZEE5, the OTT platform from the Zee group, has launched its second tentpole show Rangbaaz and has intentions of dubbing it in several Indian languages. ZEE5 India CEO Tarun Katial said it will release the show in Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam by January.

    Katial also added that the target audience of this show is the millennial age group of 18 to 34. “This series has a fair amount of true-to-life engagement of the fact that how the youth can get betrayed by politics of the day and how they get swayed because of power and glamour and tend to lose life amongst that. While the story is of the '90s, it continues to happen day in and day out, without having found a solution here or anywhere in the world,” he commented on the show.

    Produced by JAR Pictures, Rangbaaz will premiere globally across 190 countries on 22 December. Inspired by real-life events, the nine-episode web series shows the journey of one of the most feared gangsters from Uttar Pradesh in the 90s.

    From series to films, ZEE5 has laid its hands over various type of original content in the last few months. Katial said in 2019 it wants to stay ahead of the race with digital originals while the volume is going to be bigger from what audience has seen in this year. He also mentioned that 2018 was the rising point of digital content in India given the volume, variety of stories, different characters came through this year from several platforms.

    The second biggest show of ZEE5 after Karenjit Kaur-An Untold Story will also have promotional backing in the form of a 360-degree campaign. Talking about the marketing strategy ZEE5 India business head Manish Aggarwal said, “We are doing interesting innovations in partnership with Google and Facebook where we are closely working with their in-house teams to create assets for Rangbaaz that we can leverage. That's also an industry first measure.”

    The platform will focus mostly on digital and outdoor marketing for this show. The outdoor campaign will run in the top six cities of the country. On digital it will use influencer platforms like YouTube, Facebook and the social media assets of ZEE5. There will be innovations in print medium as well as radio campaigns. Along with these common strategies, it will also do on-ground activities for creating buzz.  

  • ZEE5 introduces special subscription packs for kannada audience

    ZEE5 introduces special subscription packs for kannada audience

    MUMBAI: Following through on its vision of becoming the largest multi-language entertainment OTT platform, ZEE5 announced its special subscription packs for the Kannada speaking audience. In afirst of its kind category initiative, the Kannada Premium packs are priced at INR 49/- monthly and INR 499/- yearly. Subscribers will have unlimited access to the entire repertoire of Kannada content on the platform including their favourite ZEE Kannada shows ‘Before TV’, blockbuster Kannada films and ZEE5 Originals.

    This comes close on the heels of the success enjoyed by the Tamil and Telugu Premium packs that ZEE5 announced similarly for the respective audiences. In fact, subscribers can also avail a further flat 50% cashback if they avail the subscription via Paytm.

    The Kannada catalogue includes a plethora of content for its viewers such asthe popular ZEE5 bipoicKarenjit Kaur – The Untold Story of Sunny Leone Season 1 & 2and other Originals like Kaali, B.Tech, YeniduAascharya, Khaar,Akoori and many more. World Digital PremiereslikeGoli Soda, Mari Tiger, Terrorist and other blockbuster films. ZEE Kannada shows – Kamali, Yaare Nee Mohini, Sri Vishnu Dasaavathaara, Sa Re Ga Ma and so on. In addition to this, ZEE5 has an exciting content line up to build an unparalleled Kannada portfolio.

    Special offer features:

    National subscription pack     Kannada subscription pack
    Rs. 99 for one month    Rs.49 for one month
    Rs.999 for twelve months    Rs.499 for twelve months

    Mr. Manish Aggarwal, Business Head, ZEE5 India, said, “We are the first OTT player to introduce special language specific packs and we have seen tremendous success with the launch of Tamil and Telugu premium subscription packs on the platform. In our endeavor to cater to the language consumer, we have announced a Kannada special subscription pack as well. With the combination of ZEE Kannada TV shows available ‘Before TV’, blockbuster films and ZEE5 Originals, the consumer has a range of content to choose from.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

  • ZEE5 launches 8 new Tamil originals

    ZEE5 launches 8 new Tamil originals

    MUMBAI: ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies. This will be complemented by the recently announced special subscription packs for the Tamil audience which includes Before TV content of popular ZEE Tamil shows, world digital premieres and Originals.

    ZEE5 Tamil Originals comprises of Original movies and shows across genres. The shows announced are What’s up Velakkari, Auto Shankar, Mitta, Postman and Thiravam.

    What’s up Velakkari will introduce you to a high intensity drama in the modern-urban space with three main protagonists – a husband and wife and their house maid. Auto Shankar is a web-series based on the true horrific incidents of six murders in two years committed by Shankar and his gang. Mitta revolves around two stoners who get themselves into different events of trouble. Postman is a story of a man who meets with an accident that puts him in a coma. 20 years later, he wakes up from the vegetative state and he sets out on a mission to deliver the letters that he couldn’t. Thiravam is an intriguing tale of a man who claims to have found a holy grail, the world’s most needed fuel for motors to run and the trivia around it.

    The platform will also be launching Original movies – Oru Pakka Kadhai, Kalavu and Sigai exclusively for their audience.

    ZEE5 India business head Manish Aggarwal commented, “South India is an important market for us. We are strengthening our presence with a strong content line up complemented by region specific subscription packs. We have a huge consumer base across the metros and our aim is to have a value pack that caters to the regional language preferences of audiences in the tier 2 cities, towns and villages that have shown huge potential.”

    ZEE5 India programming head Aparna Acharekar said, “The Tamil audience has shown a phenomenal response to the regional content on the platform, and with a power packed content line-up the response will only keep getting better. We are delighted to associate with so many renowned actors who resonate with the audience to give the story a local flavor. The strong content line up complemented by our recently launched Regional Subscription pack makes it a unique proposition.”

    Speaking about the launch, Oru Pakka Kadhai director Balaji Dharanidharan said, “Digital is one of the fastest evolving platforms in entertainment and we are thrilled that ZEE5 is bringing international quality content to the Tamil audience’s portable screen. I was waiting for this moment and am excited that it’s launching finally on a platform which has no leaps and bounds.”

    Speaking about the launch, Actor Kathir said, “Sigai is a one of a kind show which brings a great concept in an edgy presentation. The concept of the show is very intriguing, and we are glad to present this show on ZEE5. With its extensive regional reach, we are confident that our story will relay out to a much larger language audience. We are certain that this show will give audience incredible value for their money.”

    The ZEE5 Tamil and Telugu Premium packs are each priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.

  • ZEE5 announces partnership with Zeasn

    ZEE5 announces partnership with Zeasn

    MUMBAI: Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn. The partnership will make ZEE5 available on millions of Zeasn devices across Asia, the Middle East and Africa.

    ZEE5 global chief business officer, Archana Anand said, “Asia, Middle East and Africa are among the fastest growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora, and the universal love for Bollywood content even among the locals there. By enabling over 2.5 million Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”

    On the partnership Zeasn chief executive officer, Jason said, “Bollywood content has a large number of fans around the world and it is a very important part of the world's cultural treasure. The strategy partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices, which will greatly help enrich the content of family digital entertainment system.”

    Available across 190+ countries globally, ZEE5 offers multi-genre and multi-lingual content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. 

    ZEE5 comes packed with 1,00,000 hours of On Demand content, including movies and TV shows, music, and health and lifestyle videos along with a slew of Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE’s best loved channels.

    With over 2.5 million Zeasn connected device users now being able to watch ZEE5 across any screen of their choice, this partnership further strengthens ZEE5’s international reach, while giving Zeasn users access to the largest library of over 1,00,000 hours of language content across genres. Over the next year, the ZEE5 app will be made available on all Zeasn enabled devices, offering Whale Eco consumers access to ZEE5’s premium content.

  • Tejkaran Singh Bajaj joins Jio

    Tejkaran Singh Bajaj joins Jio

    MUMBAI: Tejkaran Singh Bajaj has jumped to Mukesh Ambani-led Jio after quitting ZEE5 last month. The former ZEE5 original content head will now drive scripted original content across languages at his new position.

    Bajaj will serve the responsibility as Reliance Industries Ltd in-house studio head-scripted. He will look after web series as well as digital films.

    The media professional led ZEE5’s original content team across six languages. Karenjit Kaur, Lockdown, Life Sahi Hai 2, Kallachirippu , Kaali , B.Tech , Liftman and Utsaha Ithihasam (Malayalam) are some of the originals launched under his leadership among which the first one is the flagship show of ZEE5.

    Earlier he also worked with companies like Maxus, Miditech, NDTV and Aquarius Production.

  • ZEE5 sets your ‘date with saie’ for 5th december

    ZEE5 sets your ‘date with saie’ for 5th december

    MUMBAI: After all the hype surrounding the series, its concept and its protagonist, ZEE5 today announced that their awaited Marathi Original, Date with Saie, starring the talented Saie Tamhankar,willgo live on the platform from December 5th. Along with Saie Tamhankar,present at the event were director Dnyanesh Zoting, producer Nikhil Sheth (Potadi Entertainment), co-star Rohit Kokate, Aparna Acharekar, Programming Head, ZEE5 India amongst others.

    Date With Saieshows you the workings of a manic film-maker’s mind who stalks Saie Tamhankar and secretly shoots a film featuring her. Saie is unaware that the events in her life are actually being choreographed by him (stalker played by Rohit Kokate) to make a film. It takes you through spine-chilling scenes and shows how a fancan turn fanatic and eerie. The show has already generated much interest with the teaser as well as trailer going viral in a matter of a few hours of it going live.

    You will also see Saie’s friends as well as popular talent from the Marathi industry like Amey Wagh, Siddharth Chandekar, Lalit Prabhakar, Parna Pethe, Shreya Bugade, Girija Oak Godbole and Pooja Thombre who play themselves and are a part of a crucial episode. Veteran Marathi film directors Ravi Jadhav, Rajesh Mapuskar and Sanjay Jadhav will also be seen playing themselves in the show. 

    Saie Tamhankar says, “Shooting for Date With Saie was a completely new and unconventional experience for me. I am thrilled to make my digital debut with such an amazing concept. It led me to think about the consequences that fame can lead to andcoupledwith technology, the huge danger it can pose for easy targets like us. I am glad to associate with ZEE5whose phenomenal reach will ensure a larger audience can view it on the platform. Really looking forward to this one.”

    Manish Aggarwal, Business Head, ZEE5 Indiasaid, “With the launch of Liftman and Horn Ok Please, the widespread acceptance of ZEE5 by the Marathi-speaking audience has been an encouraging one for us. Not just Marathi Originals, but dubbed versions of other language shows – Karenjit Kaur (Hindi), Kallachirippu (Tamil), Utsaha Ithihasam (Malayalam), Kaali (Bengali) – in Marathi have also seen wide viewership. This led us to explore edgy and never-seen-before formats for this evolved audience. Date With Saie is a new-age thriller that explores the complexities of evolving technology. Saie’s popularity complemented by this interesting concept – we trust we have a winner.”

    Aparna Acharekar, Programming Head, ZEE5 India said, “Date With Saie deals with a topic that is still prevalent today – stalking. The story is about a film-maker who is obsessed with Saie and shoots a movie with her, without her knowing. At ZEE5, we constantly strive to present the best content created in a way that interests the consumer. From a Marathi Originals standpoint, we already have three shows on the platform including Date With Saie which premieres on 5th December. Saie Tamhankar is a popular actress and along with actor Rohit Kokate, Potadi Entertainment and Director Dnyanesh Zoting, the entire team has put together an interesting and unique Marathi web-series.”