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Tag: Zee5

  • ZEE5 strengthens its rgional news content; adds Polimer News – tamil nadus most preferred news channel

    ZEE5 strengthens its rgional news content; adds Polimer News – tamil nadus most preferred news channel

    MUMBAI: ZEE5, India's fastest growing ConTech brand,has strengthened its LIVE TV offering in the news content space by addingTamil Nadu’s most preferred news channel PolimerNews.With this addition, ZEE5’s news portfolio will offer uninterrupted access to state/country specific local news specially curated for all its subscribers across various languages.Having launched its operations in February 2018 with a strong acquired content portfolio and successively strengthening its original content portfolio, ZEE5 has now strongly established its news section too.

    Polimer News is an Indian television channel based in Chennai, India. It was launched by Kalyana Sundaram as a local TV station in Salem, which was carried only on subscription providers. It later changed its programming to an entertainment network and expanded its coverage area to the whole State of Tamil Nadu.

    Aparna Acharekar, Programming Head, ZEE5 India said,“With this partnership, ZEE5 will open its platform forTamil languageviewers who want to be constantly updated about the latest happenings in and around the globe through Tamil Nadu’smost preferrednews channel, Polimer News. Our association with the channel aligns well with our commitment to making ZEE5 as India’s only multilingual OTT platform as the one-stop destination for digital news consumption anytime, anywhere.”

    P V Kalyansundaram, Founder and Owner, Polimer TV said “The increasing growth in the world of OTT has disrupted the information and entertainment industry. We are thrilled and privileged to join hands with ZEE5, as it gives easy access to our viewers to watch content on their smartphones. This partnership helps us to widen our reach among the young audience. Currently, PolimerNews is the leading news network catering to All districts across Tamil Nadu.With this association, we are certain that ZEE5 will have a great opportunity and upsurge in their engagement among Tamilian audience.”

    ZEE5 has a wide news library of leading regional channels on the platform such as Doordarshan News, 24 Ghanta and Raj News. Additionally, the platform also gives viewers access to India’s biggest news channel Republic TV, international news channels such as BBC World News, CNN and Chardikla Time TV.

    Since its launch,ZEE5 has been focused on bringing a wide range of content to its regional viewers including catch-up TV, Original Content, digital premieres of blockbuster movies and so on. ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020.  It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
     

  • ZEE5 goes big on south; brings Asianet News and Suvarna News on its platform

    ZEE5 goes big on south; brings Asianet News and Suvarna News on its platform

    MUMBAI: ZEE5, India's fastest growing ConTech brand,has partnered with Asianet News Network (Asianet and Suvarna News) to offer live news streaming in Malayalam andKannada. This is the first time since its launch in February 2018, that ZEE5 will offer live streaming of news in Malayalamand Kannada languages to its subscribers. This collaboration will offer ZEE5subscribers a holistic viewing experience, including news and entertainment on the go.

    Asianet News Network is one of the leading news networks in South India, and Asianet News and Suvarna News are among the most popular in the states of Kerala and Karnataka respectively.The collaboration additionallyoffers five content pieces every dayand catch-up content for both languages i.e. Malayalam and Kannada respectively.

    Aparna Acharekar, Programming Head,ZEE5 India said,“While we have some of the biggest names in national news broadcast on our platform, we are now thrilled to welcome Asianet News and Suvarna News into our portfolio. Consumers will now be able to catch up on their day’s dose of entertainment and news at a single click – web series, movies, music, news in their favourite language. Through this association, we have further showcased our commitment to fortify ZEE5’s position as one of the preferredregional OTTplatforms in the country today.”

    Abhinav Khare, CEO, Asianet News Groupsaid“Digital is one of the fastest evolving platforms in the news industry today. The alliance plays to bothpartner's individual strength in which the viewer emerges the winner. With growing number of people who prefer one touch solutions to avail information on trends and developmentsit will give both of usan opportunity to widen our reach among the audience. ZEE5 is, today, one of the top regional content producers in the OTT space, and hence collaborating with them seemed a natural next step. We hope this partnership will allow our viewers across the country to access news on our channels, no matter where they are.”

    Since its launch,ZEE5 has been focused on bringing a wide range of content to its regional viewers including catch-up TV, Original Content, digital premieres of blockbuster movies and so on. ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020.  It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
     

  • ZEE5’s ticket to bollywood

    ZEE5’s ticket to bollywood

    MUMBAI: ZEE5, India’s fastest growing ConTech brand consistently launches innovative campaigns to engage with customers. Taking a step forward and keeping consumers preferences in mind, ZEE5 has introduced #TicketToBollywood,  a special campaign to promote Hindi blockbuster movies on the platform.

    The pack consists of 4500+ movies across genres such as drama, comedy, romance, thrillers, docu-dramas etc. A refreshing and wide variety  be it blockbusters or critically acclaimed films. The ZEE5 library has something for everyone – The Tashkent Files, Simmba, URI: The Surgical Strike, Kedarnath, The Accidental Prime Minister, Why Cheat India, Sonchiriya, Paltan, Saheb Biwi aur Gangster3 amongst others.

    Aparna Acharekar, Programming Head, ZEE5 India said, “We are a nation with a high appetite for movies and engaging content. Since launch, we have carefully curated and handpicked the best films on our platform across genres. Subscribers have appreciated this as well and watched their favourite movies on ZEE5 at their convenience. We hope that #TicketToBollywood adds joy to the festive season.”

  • ZEE5 partners with sunburn

    ZEE5 partners with sunburn

    MUMBAI: ZEE5, India's fastest growing Contech brand partners with Sunburn, Asia’s biggest Electronic Dance Music Festival to share exclusive interviews, behind the scene moments and premiere performances of Sunburn Season 13 on the Zee5 platform. 

    Currently in its thirteenth edition, Sunburn kickstarted last weekend with a power packed performance by American rapper, singer and songwriter Wiz Khalifa in Mumbai and Delhi. Sunburn will continue to host Arena performances across cities viz. Mumbai, Pune, Delhi, Hyderabad, Bangalore and Pune to eventually culminate with its popular flagship annual property which will take place in Goa from 27 to 29 December 2019.

    Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. ZEE5 subscribers can now watch all this action packed entertainment from the comfort of their home.

    Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India, said, “We got a fantastic response from our audiences last year, encouraging us to take forward our collaboration with Sunburn yet again. We believe we complement each other. We have each established ourselves as the go-to destination for entertainment in our respective genres. This association, we believe, will be a wonderful value-add for our subscribers in the age-group of 18 to 34 years of age, a key demographic of our base.”

    Karan Singh, Chief Operating Officer, Percept Live commented, “We are thrilled to partner with ZEE5. Both Sunburn and ZEE5 have changed the dynamics of the Media & Entertainment domain and emerged as popular platforms for Millennials today. Sunburn has continually strived to scale up its innovation and entertainment quotient year on year inclusive of the best artist line-up, state-of-the-art technology and a wide range of experiential activities to provide fans with a larger than life wow experience, Our partnership with ZEE5 will definitively raise the bar and offer music aficionados an online entertaining musical experience like never before.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

    ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

    MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and international/bollywood movies and TV shows, music, kids content, cineplays, live TV and health and lifestyle.

    This partnership between ZEE5 and OnePlus is similar in more ways than one, as both the brands believe in combining the power of data, content and technology to challenge the status quo. Innovation is at heart of everything with ZEE5 pioneering the regional content landscape and OnePlus growing into a much-beloved smartphone brand with its premium offerings that pride itself on.

    “We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs,” ZEE5 India business development and commercial head Manpreet Bumrah said.

    OnePlus India general manager Vikas Agarwal said, “With the much-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.” 

  • ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

    ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

    Mumbai: Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out a slew of offers for the Middle East market. With a host of entertainment shows, adventure activities and exotic authentic cuisines, packed with luxury hospitality on the high seas, Jalesh Cruises will now offer exclusive discounts and offers to ZEE5’s audiences in the Middle East.

    As a part of this unique partnership, Jalesh Cruise guests in the Middle East will receive a one-month free subscription to ZEE5, giving them access to the platforms premium content including Originals and latest Bollywood blockbusters.

    Further, ZEE5 subscribers in the Middle East can also avail of a 15% discount on Jalesh Cruises. And as a special limited time offer, 25 lucky subscribers in the Middle East, who opt for a one-year subscription, stand a chance to win an All-Access couple pass to a 3-night, 4-day cruise from Dubai to Bahrain and back.

    This new alliance further builds on ZEE5’s presence in the Middle East through an increasing network of key alliances, ensuring that audiences there have an array of options through which they can access and subscribe to ZEE5, and avail exciting discounts and offers.

    Commenting on this partnership, Archana Anand, Chief Business Officer, ZEE5 Global, “We are thrilled to partner with Jalesh Cruises, India’s Premiere Cruise Line, to bring some very exciting offers to our subscribers in the Middle East and also enable their customers to watch ZEE5 on the go.”

    Jurgen Bailom, President & CEO, Jalesh Cruises adds, “We are pleased to welcome ZEE5 subscribers on board Karnika. This is a two-in-one golden opportunity for our valuable guests in the Middle East. When on board Karnika, they will be entertained by our diverse and attractive range of carefully planned entertainment activities; ZEE5 will entertain them on the go with their equally exciting range of premium content.”

  • ZEE5 partners with quaero to Orchestrate its complex customer data

    ZEE5 partners with quaero to Orchestrate its complex customer data

    MUMBAI: ZEE5, India’s fastest growing ConTech brand today announced its partnership with Quaero, an Enterprise Customer Data Platform provider, to power its big data capabilities and mine customer insights.

    Having tipped over the 80 million subscribers base this year, ZEE5 realized that data operations complexity is already a reality. This highlights the need for a strong and robust data lake- data mart architecture. The partnership with Quaero enables ZEE5 with seamless data flow from sources, build unified customer view, automate data operations on cloud and a create a two-way connector to all current and future ZEE5 partners. With unique and differentiated access, the expected benefactors of this platform at ZEE5 are the IT, Data Science and Analytics, and Marketing teams. ZEE5 and Quaero foresee the partnership to go over and beyond the current challenges and look at ways to productize data-as-a-product for the media industry.

    Ujjyaini Mitra, Head Data Scientist, ZEE5 India said, “This partnership with Quaero will add higher capabilities to our data science team within Zee5, enabling us access to various data streams through a single platform. This will enable granular level insights about our customers and bring down the time to action. Quaero has brought to the project, apart from its robust platform, skilled data scientists and data engineers with over 20 years of rich domain expertise in data and analytics to create a data lake that addresses some of the unique challenges faced by media companies. The Quaero CDP provides strong data governance along with Data Lineage, thereby making us a pioneer in the industry”.

    Sandeep Prakash, APAC Business Head, Quaero said, “We launched our APAC operations in 2018 and are excited to have ZEE5 as a major client in the region. Our work for global media brands like Disney and ESPN has enabled us to deliver a cutting-edge data lake solution which is scalable, easy to use, quick, agile & tailored specifically for the media and entertainment industry.”

    ZEE5 hosts over 100,000+ hours of content across genres in over 12 languages, thus making it a complex data landscape in terms of volume, velocity and variety. At ZEE5, acquisition of data has never been a concern, but it is accessibility of data in useable form to mine insights, which assumes critical importance considering the impact it can have on the overall business. Thus, the need for a unified customer view by ingesting multiple disparate 1st, 2nd & 3rd party data sources is more important than ever before. Real time insightful data empowers ZEE5 to optimize pricing models and achieve higher audience retention.

    Quaero, a new breed data and analytics platform is roped in for building the data stack that can ingest, store and segment these structured and unstructured data. This will provide ZEE5 with a horizontally and vertically scalable data lake and a more powerful and readily usable data mart. The various sources of data contributing to the unified view include clickstream data, product usage data, mobile behavior data, content data (CMS), video consumption data, social data, campaign performance data, ad inventory & performance data and many such. The platform also will act as the backbone of data infrastructure and computation engine for powering ZEE5's dashboards & visualizations.

    The platform is expected to deliver Golden Customer Record with a 360-degree view of every customer, enabling smarter, personalized and timely marketing of all content on ZEE5 platform.

    Some of the early benefits of embedding Quaero's platform at the core of ZEE5's data stack include better and relevant ad placements, richer experience for paid subscribers, personalization at scale, tailored content production and better revenue conversion & tracking.

    The future roadmap for the project also includes new and contemporary data sources, extending it beyond 1st party data to external sources, 2-way connections to downstream marketing applications and creating new products out of the richer data being mined.

  • ZEE5 premieres kannada blockbuster Seetharama Kalyana

    ZEE5 premieres kannada blockbuster Seetharama Kalyana

    MUMBAI: ZEE5, India’s fastest growing multilingual OTT platform continues to strengthen its movies catalogue with the world digital premiere of the super-hit Kannada film ‘Seetharama Kalyana’. The film written and directed by A. Harsha has a heady dose of action, romance, comedy and family drama. Starring Nikhil Gowda, Rachita Ram in lead roles, the superhit film is will premiere 13th September 2019 exclusively on ZEE5.

    Sharing his excitement Nikhil Gowda said, “Our film is  packaged with high voltage drama and action. It received a phenomenal response in the theatres and now anybody who wants to  watch it can catch it now on ZEE5,  from the comfort of their home.”

    Writer and Director A. Harsha commented, “Seetharama Kalyanais a complete pot boiler. The film received much love at the box office and it is now available on ZEE5, for all those who missed it in theatres. We are really excited to partner with ZEE5 and are sure the film will travel further because of their sheer reach.”

    Aparna Acharekar, Programming Head, ZEE5,commented, “Seetharama Kalyana is a mass entertainer and we are thrilled to add it in our movie bucket. 2019 has been an exciting yearduring which we have added interesting films and series on our platform.We are committed to build a robust library across languages.” 

    In November last year, ZEE5 introduced regional premium packs (Kannada, Tamil and Telugu) for subscribers which have seen great success. The ZEE5 Tamil Premium pack is priced competitively at Rs. 49/- for one month and Rs. 499/- for a year.

  • ZEE5 partners with Lebara Australia to bring the largest library of content for South Asians to its subscribers

    ZEE5 partners with Lebara Australia to bring the largest library of content for South Asians to its subscribers

    MUMBAI: ZEE5, the digital entertainmentplatform from ZEE Entertainment Enterprises Ltd.,today announced a new partnership with LebaraAustralia to bring the largest library of entertainment content for South Asians to Lebara customers down under.

    Available in 17 different languages, ZEE5 offers subscribers 100,000 hours of on demand movies, Originals, TV programs, videos and news content. From September, Lebara Australia customers will be able to get a six-month ZEE5 subscription bundled with select prepaid plans.

    ZEE5’s entertainment content includes leading Hindi TV shows (e.g. Kum Kum Bhagya and Jodhaa Akbar); the latest ZEE5 Originals (e.g. The Final Call with Arjun Rampal, Kaafir with Dia Mirza) and 2000+ movies (e.g. Simba with Ranveer Singh, Kedarnath with Sara Ali Khan and Sushant Singh Rajput, and Veere Di Wedding with Kareena Kapoor Khan).

    Popular Tamil TV shows (e.g. Sembaruthi, Yaaradi Nee Mohini and Poove Poochoodava), blockbuster Tamil films (e.g. Mapla Singam, Mersaland Kalavu) and ZEE5 Originals (e.g. Auto Shankar and Thiravam) are also available to subscribers, along with 60+ live streaming TV channels including India’s largest news stations.
    Archana Anand, Chief Business Officer, ZEE5 Global, said that Australia is a key market for ZEE5 as the digital entertainment destination continues to expand globally. 

    “Australia is an extremely important market for us as we expand across the globe and we’re extremely excited to announce our very first partnership with local telecom operator, Lebara Australia.”

    “With this partnership, we’re looking to increase our presence in Australia using Lebara Australia’s subscriber base which will now have access to the best of Indian entertainment on any device of their choice,” continues Anand.

    Ash Saini, General Manager, Lebara Australia, said “We are thrilled to have partnered with ZEE5 in Australia and we cannot wait for all our users to sample the huge library of content that ZEE5 has to offer.”  

    “With a huge appetite for Indian entertainment amongst our ethnic market, we are very excited to launch our bundles with ZEE5 subscriptions and we aim to ensure that every individual on the go uses ZEE5 as a one stop destination to consume the best of Indian entertainment,” continues Saini.  

    ZEE5 is available using Samsung Smart TVs, Apple TV, Android TVs and Amazon Fire TV, and via Google Play Store, iOS App Store andwww.zee5.com.
     

  • Unlock the power of brand amplification with ZEE5’s ampli5

    Unlock the power of brand amplification with ZEE5’s ampli5

    MUMBAI: ZEE5, India’s fastest growing ConTech brand has launched a unique brand amplification tool called ‘Ampli5’, a one of its kind offering from ZEE5’s industry defining Ad-suite stack. Ampli5, as the name suggests, will strengthen brand loyalty, and improve sales conversions by helping brands execute high impact campaigns with the help of Influencer engagement, Social marketing, Branded content, Content marketing and Integration.

    A powerful brand story instils a sense of bigger purpose that is beyond the product or service being offered. With the help of Ampli5, brands will be able to evaluate what type of content works best for them; images vs video, short form vs long form, listicle vs standard editorial. By understanding what users respond best to, brands will be able to adapt their content strategy and improve the effectiveness of the campaign which can be easily tracked and optimised.

    Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “We are thrilled with the initial response received from brands who used Ampli5 to enhance their presence in a cluttered digital market. Launch of Ampli5 and other offerings as part of the ad-suite fortifies our commitment to invest in the latest and relevant ad tech to give advertisers the best solutions for building brands, reaching their target consumer in the most cost-efficient manner and in a brand safe environment.”

    Ampli5 is the first of many offerings that ZEE5 has launched as part of its ‘Ad-suite’ offering for brands and the advertising ecosystem at large. The innovative advertising solutions from ZEE5’s Ad-suite coupled with the large and loyal consumer base of ZEE5 will help brands segment and target their consumers in an efficient manner to achieve their brand goals & boost imagery.  

    In 2019 itself, ZEE5, India’s fastest growing ConTech brand has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020.  It has crossed 50 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.

    Some of the original content launched so far include widely acclaimed Kaafir, Rejctx – new age thriller drama, Barot House – a suspense drama film and Posham Pa – psychological thriller to name a few. In the launch pipeline includes, Jamai 2.0 – a romantic thriller starring Ravi Dubey and Nia Sharma which is a digital sequel of popular Television series Jamai Raja, Coldd Lassi Aur Chicken Masala – an Indian romantic comedy web series starring Divyanka Tripathi and Rajeev Khandelwal, Mission Over Mars (MOM) – Sakshi Tanwar, Mona Singh led drama series and Bhram – featuring Kalki Koechlin and many more.