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Tag: Zee5

  • ZEE5 launches progressive web app to increase reach by 5x

    ZEE5 launches progressive web app to increase reach by 5x

    MUMBAI:  ZEE5 has turned its mobile website into a Progressive Web App (PWA) to increase web reach by 5x. The refreshed version of mobile web app will help users add ZEE5 icon to their home screen, instant and smooth page loading in poor network areas, quick user interaction for a smoother experience, hassle free offline browsing and works without difficulty on mobile devices with low storage.

    Being country’s largest producer of original content, which offers 100+ originals in 12 languages across genres, it was a natural progression for ZEE5 to turn into a PWA and offer seamless content viewing experience for consumers on the go. Earlier this year, ZEE5 had announced a slew of announcements with leading technology start-ups from Israel that accelerated the superior technological experience it wanted to bring to its 8.9 million peak DAUs who consume content on our platform. The PWA version of the website is now made possible due to the tie-up with Kaltura player, allowing users a brand-new immersive web experience of the robust content library on ZEE5.

    The updated PWA version of the platform will allow users to access 1,00,000+ hours of content seamlessly. Since it is a lighter form of an app, the player loading will be faster than before. Other advantages which PWA brings to the fore are overcoming issues such as poor network connectivity and low device storage. This technological advancement by ZEE5 will play a key role in enhancing the consumer experience by carrying out all functionalities of a full-fledged app.

    ZEE5 India CEO Tarun Katial commented, “We are in the business of entertaining India on-the-go, 24×7. After changing the content game in the Indian OTT ecosystem, we were keen to bring an incomparable viewing experience that can complement both our largest library of content in the country as well as the wide array of users who log on to our platform from all corners of the country. PWA (Progressive Web Application) is a fantastic model because it loads faster and does not require space on the phone. In tier 2 and tier 3 towns, where many users’ phones are not as equipped with the right hardware, people have lesser space on their phones and comparatively slower data connectivity. PWA version of our mobile web will enable the content to be loaded instantly and smoothly even in poor network conditions. We will continue to invest in creating original content, high-tech and big data to meet India’s ever-growing demand of consuming content in their preferred language on ZEE5.”

    ZEE5 India head technology Tushar Vohra said, “PWA stands in between native apps and a website, providing the smooth and seamless experience of a native app while allowing the benefit of not taking any space on the device. We have developed an agile and lightweight compute platform, reducing the first paint impression duration from 30+ seconds to 10 seconds on a slow 3G network, a reality in Indian Telecom. Our experience has seen that the premium audience prefers to consume content via mobile web rather than the app, and this makes it even more important for us to provide consumers with a superlative viewing experience that will do justice to the superior screens they will access it from. Now with the payment gateway embedded into the new version, there is literally no compulsion for even our SVOD viewer to log onto our app. We are confident that every viewer will be spoilt for choice and experience henceforth on ZEE5.”

    ZEE5 has rolled out 100+ originals so far (Feb 2018 to Nov 2019) across genres, and the platform is committed to launching 15-20 OCs by March 2020. It has crossed 100 million+ downloads since launch on the Play store and has recorded a peak 8.9 million DAUs as of September 2019.

  • ZEE5 now available on the Huawei App Gallery in international markets

    ZEE5 now available on the Huawei App Gallery in international markets

    MUMBAI: Further expanding its accessibility around the globe, ZEE5 has recently partnered with leading global smart device provider Huawei. The partnership makes ZEE5’s Android App available on the Huawei App Gallery, thereby reaching the platforms 570+ million global monthly active users across international markets.

    This partnership will reinforce and strengthen ZEE5’s presence not only in the Middle East as one of Huawei’s strongest markets, but also in the other markets as well. Huawei app gallery users will be able to access ZEE5’s huge library of more than 100,000 hours of on demand content across genres, 60+ live TV channels, latest Bollywood hits like Sandh Ki Aankh and Judgementall Hai Kya, popular Originals like Kaafir, Fittrat and Cold Lassi Chicken Masala as well as favourite TV shows like Kumkum Bhagya or Sembaruthi.

    Commenting on the announcement, Archana Anand, Chief Business Officer, ZEE5 Global  said, “The Huawei App Gallery has a massive global reach and this partnership will ensure that ZEE5’s rich content library can now be accessed by Huawei’s user base across countries  At a time where we are aggressively ramping up our global presence, this partnership will only further accelerate our growth and accessibility.”

  • ALTBalaji and ZEE5 launch first Stereoscopic 3D 360 VR narrative film with ‘Ragini MMS Returns Season 2’

    ALTBalaji and ZEE5 launch first Stereoscopic 3D 360 VR narrative film with ‘Ragini MMS Returns Season 2’

    MUMBAI: ALTBalaji and ZEE5, two of India’s leading homegrown platforms, have imprinted their mark, by being the first in the Indian OTT space to create an interactive, and engaging VR  experience. Taking innovation, a notch higher, the makers introduced an industry-first Stereoscopic 3D 360 VIRTUAL REALITY narrative film at the recent trailer launch event of their upcoming horrex – Ragini MMS Returns Season 2. The specially curated 3D VR narrative from the series presented a surreal experience for the audience’ present at the event.  

    Audiences were in for an incredible visual treat as they were given VR headsets that immediately transported them to the terrifying yet sensual world of Ragini. Experiencing interesting glimpses from the series in an up close & personal fashion, the 10-minute long VR film entertained some and offered a spine-chilling experience to others. The story begins with Meena Sharma played by Sunny Leone, going to a villa and things start to slip out of hand on the first night itself when she senses something is wrong with the place. It also gives a sneak peek into the world of Ragini Shroff, a final year student played by Divya Agarwal. As her closest friend, Varsha is getting married; she goes on an all-girls trip with her friends to celebrate a bachelorette weekend.

    Commenting on this, ALTBalaji Sr. VP and Head Marketing Divya Dixit says, “VR is one of those emerging technologies that is leading the way for interesting and innovative storytelling formats. More than being an extension of entertainment, VR storytelling is unique as it creates exceptional immersive worlds and soundscapes. Even though it is still at its nascent stage, we are extremely proud to become the first OTT platform to adopt this sophisticated technology. We seek to be pioneers in using virtual reality in mainstream entertainment.” 

    Ambisonics VR Labs founder Shatadru Sarkar, the Studio that created the VR film said "We are thrilled to have worked with ALTBalaji on bringing the Ragini MMS franchise to life in virtual reality. To the best of our knowledge, this is the first stereoscopic 3D 360 VR film out of India, and we hope ALT's foray into the immersive media space brings more attention to this new format. We truly believe that this is the next 'game changing' innovation in the increasingly crowded OTT space, and an evolution in consumer experience, from story-telling to story-living." 

    Clyde DeSouza, who directed the VR film added, "With this VR film adaptation of its hit series, ALTBalaji has shown foresight in introducing Virtual Reality filmed entertainment to mainstream OTT, setting the stage for Immersive media created in India."

  • ZEE5 partners with FreeCharge

    ZEE5 partners with FreeCharge

    MUMBAI: ZEE5 – India’s largest ConTech brand, and FreeCharge – one of the leading digital platforms for financial services and products, have come together to give another reason for the audience to cheer this festive season. FreeCharge customers can now purchase a Zee5 subscription through the wallet at their convenience, thus allowing them access to the 100,000+ hours of content across 12 languages.

    FreeCharge, a wholly owned subsidiary of Axis Bank Limited, is India’s No.1 payments app. Customers across the country use FreeCharge to make prepaid, postpaid, DTH, metro recharge and utility bill payments. The organization as part of their expansion into a full-fledged digital financial services platform also offers services like lending, gold, digital credit card and mutual funds to name a few. Through this partnership both the brands promise to delight customers on every level, from payments to consuming content anytime, anywhere.

    Commenting on the partnership, ZEE5 India business development and commercial head Manpreet Bumrah said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association we aim to create an entertaining and a pocket friendly deal for our audience.”

    FreeCharge CEO Siddharth Mehta said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as the space matures.”

    ZEE5 has rolled out 100+ originals so far (Feb 2018 to Nov 2019) across genres, and the platform is committed to launching several more in the coming months. It has crossed 90 million+ downloads since launch on the Play store and has recorded a peak 8.9 million DAUs as of September 2019.

  • Continuously launching content targeted at different taste clusters ensures good retention: ZEE5’s Aparna Acharekar

    Continuously launching content targeted at different taste clusters ensures good retention: ZEE5’s Aparna Acharekar

    MUMBAI: Among the home-grown over-the-top platforms, ZEE5 has shown most aggression in creating its original content library. As a part of its content strategy for the upcoming year, franchises will play a key role along with a line-up of nearly 20 original films.

    “We’ve lined-up enough shows till March 20-21 with backup shows too. This 20-21 is going to be huge. If 19-20 was big then 20-21 is going to be bigger and I don’t know how 21 -22 will be,” ZEE5 India programming head Aparna Acharekar shares ecstatically.

    The OTT platform plans to focus on its franchise shows. “Franchise will be key to content strategy. So, some of our successful shows from 18-19 and 19-20 will go into new seasons. Some new shows will be introduced as now we have acquired newer taste clusters and new audiences. Every month we will have series, films and regional content launch. This is in addition to all the commercial movie acquisitions,” she adds further.

    Sharing her understanding of the Indian audience, she notes that the platform looks at audiences from the point of view of taste clusters rather than classifying them demographically. According to her, it’s not really about one type of content and audience is not behind one genre. There are shows which do well across age groups and cities. Moreover, she also mentions that tastes also evolve over a period of time. According to her, people are happy to sample all sorts of genres.

    “OTT is now maturing. It’s really now not so early for us but the Indian consumer is happy to pay for content. The Indian consumer wants good engaging content so all the fear we always had around whether the Indian consumer will pay or is it only free audience, I think that is over. The industry need not worry about it anymore as Indian consumers are happy to pay for good content. He is value-conscious but at the same time if there is enough interesting content for him he is happy to take a long term subscription also,” she says.

    According to her, from a consumer retention point of view, consistent releases and a good line up for all sorts of taste clusters is very important. “Continuously launching content targeted at different taste clusters ensure that there is good retention on a platform and then, of course, the complete convenience, the experience of making payment easy is also important,” she adds.

    Re-emphasising the regional boom in OTT, she said that regional audiences give healthy responses to OTT.  They not only consume content of their language but also happily adopt content dubbed in their language.

    “We have seen very good adoption of ZEE5 because we also give consumers an option to change the display language of the app. So if somebody is not comfortable navigating in English, he can change the display language to Hindi, Tamil or Telugu or any of the 12 different Indian languages we offer and we have seen a great uptake for that also. In fact, with every passing month, we see more uptake of this and the relative share of English as a display language going down,” she adds.

    The challenge of finding good scripts and writers is still there. There are good content makers but it is difficult to learn the art of the writing for the medium. Writing for a 400-minute series is like a two-hour-long movie. Additionally, every episode needs to be engaging.

  • ZEE5 ups engagement level with gamification feature for fiction TV shows

    ZEE5 ups engagement level with gamification feature for fiction TV shows

    MUMBAI: Gamification is gradually taking up more space in different areas of digital entertainment but it has pertained to largely sports content or non-fiction shows in India. Taking it one step ahead, ZEE5 recently announced the launch of ZEE5 Super Family (ZSF) to provide consumers with a gaming experience for fiction TV shows as well. However, currently, the experience will be limited to Zee TV shows.

    “We believe in the power of gamification as from a consumer perspective it helps drive engagement. And so far on our own platform we have done gamification for non-fiction shows and you would have heard gamification happening across other mediums also for non fictions shows. Zee Super Family League is a very innovative concept,” ZEE5 India head AVOD, SEO, news and stories Yogesh Manwani said.

    “The viewers have a deep relationship with these TV characters and ZSF helps them express this fan love and take it to the next level in a fun and engaging manner. So it’s an attempt for us and we are very proud of the product as it is turning out,” he added.

    ZSF will allow viewers to take a pick of their favourite on-screen characters across TV shows and curate their own Super Family. With roles such as saas, bahu, beta, dost, etc., to fill in, players can place bets on how the chosen characters will act out in the day’s TV episode and stand to win gratifications such as a car, smartphones, gift vouchers and ZEE5 subscriptions in case their predictions come true.

    “We have been doing gamification on the platform for shows like Dadagiri, DID, Movie Masti with Maniesh Paul. Consumers like to engage and interact with these kind of solutions because it also is in a way an extension of the show property. We have seen some great numbers in terms of reach and our page views. Basis that we got encouraged and thought we should amplify our game application and ZSL is an attempt in that direction,” Manwani noted.

    ZSF will include detailed easy-to-understand video tutorials that will assist viewers in playing the game and excel it to earn higher scores. The game also allows viewers to modify their family characters to improve scores and move ahead in the game. ZEE5 will be conducting an intriguing marketing campaign involving artists to encourage viewers participation and gratify first 50 viewers who submit their families with bonus prizes.

    Although the platform has designed the concept and the product keeping only the consumer in mind, the property allows advertisers to come on board also and reach out to their audience.

  • ZEE5 unveils their december – binge holidays calendar

    ZEE5 unveils their december – binge holidays calendar

    MUMBAI: ZEE5 has witnessed exponential growth in the last year with more than 75+ Originals premiering on the platform across languages and genres. The platform has also successfully acquired blockbuster films, launched India’s first and only fiction gamification ZEE5 Super Family (ZSF), announced big tie-ups with production houses, telcos, Smart TV brands and over and above this enhanced the UI to ensure better user experience.

    The platform premiered some reverberating original stories which earned audience appreciation and multiple awards this season. Adding to this mix, they are now raising the bar higher with shows like The Chargesheet: Innocent or Guilty,  Rangbaaz Phirse, Ragini MMS Returns Season 2, Karoline Kamakshi (Telugu Series) and the direct to digital premiere of the film Line of Descent to name a few

    The December Calendar launch was a glitzy event with the starcast of various shows being present.

    The evening started with ZEE5  Programming Head Aparna Acharekar, , India addressing the guests and announcing that the platform has initiated a welfare fund for the army as a gesture to salute our heroes. She then personally called upon stage a special guest,  Lt. Colonel Sundeep Sen who was part of the NSG Commandos who were called upon to take charge of the situation during the 26/11 attack.

    Also,  present was producer Abhimanyu Singh, Contiloe Pictures and actors Arjan Bajwa & Arjun Bijlani who are part of the upcoming ZEE5 series The Siege: 26/11 slated to release, early next year.

    The evening then moved to the unveiling of the calendar AV in the presence of the eclectic cast Jimmy Sheirgill, Sharad Kelkar, Sushant Singh, Neeraj Kabi, Arunoday Singh, Shiv Panditt, Tridha Choudhury, Varun Sood, Divya Agarwal, Giorgia Adriani amongst others.

    Also, present was CEO Sunburn, Karan Singh and Indian music producer and DJ, Anish Sood and from the Sunburn Festival which is taking place in Goa on 27 December’19 and will be live streamed exclusively on ZEE5.

    With all the shows and this stellar line-up, ZEE5 has an action packed December planned for viewers to end the year with full of entertainment. Attached below are show details for a quick glance.

    Show Details as follows:

    · Line of Descent: Starring Abhay Deol, Ronit Roy, Prem Chopra, Neeraj Kabi, Ali Haji and Brendan Fraser the film, is set against the backdrop of Delhi, the story revolves around an Indian mafia family at war with itself following the death of the patriarch. The film will premiere in India, on 4th December exclusively on ZEE5.

    Trailer link: https://www.zee5.com/videos/details/line-of-descent-trailer/0-0-99308

    Karoline Kamakshi : Starring Meena, Georgia, Angelina and Anto, the series revolves around Karoline, a badass French detective, and Kamakshi, a traditional Tamil brahmin girl and how they are required to work together with a common motive of catching the infamous drug lord, Furkin. The series heavily laced with humour is all set to release on 5th December exclusively on ZEE5

    Trailer Link: https://www.zee5.com/zee5originals/details/karoline-kamakshi/0-6-2167

    Ragini MMS Returns Season 2: Starring Divya Agarwal, Varun Sood, Navneet Kaur, Thea Dsuuza, Aarti Khetarpal and Mohit Duseja is a new spine-chilling erotic tale. The story revolves around Ragini who goes for an all girls’ trip and how things go horribly wrong when they check into a haunted hotel.

    The Chargesheet – Innocent or Guilty : Starring Arunoday Singh, Tridha Choudhury, Shiv Panditt, Hrishita Bhatt, Ashwini Kalsekar, Kishori Shahane, Shakti Anand and Sikandar Kher, the show is unravels the story of a badminton player who was shot dead in broad daylight.

    Trailer Link: https://www.zee5.com/zee5originals/details/the-chargesheet-innocent-or-guilty/0-6-2208

    Rangbaaz Phirse : Starring Jimmy Sheirgill, Gul Panag, Sushant Singh and Spruha Joshi in lead roles the series highlights the story of a young guy who falls through the cracks because of politics and is robbed of his youth which subsequently ruins his life. It is about misguided manipulative youth. The nine-episode series highlights how an individual is not born as a criminal but becomes one because of the circumstances around him. #NotBornACriminal

    Trailer Link: https://www.zee5.com/zee5originals/details/rangbaaz/0-6-1138/rangbaaz-phirse-trailer/0-1-293898

  • ALTBalaji looks at sachet pricing model to more than double the ARPU

    ALTBalaji looks at sachet pricing model to more than double the ARPU

    MUMBAI: The ongoing streaming war across the world has seen OTT platforms investing aggressively in original content with high cash burn. But ALTBalaji, the digital venture of Ekta Kapoor-led Balaji Telefilms, is not taking the same path. With conservative rational investment, the company has seen a profit before tax level breakeven in the last quarter and is keeping a hawk-eye at achieving break-even targets before launching the second phase of its strategy possibly after two years using rich analytics data.

    “We are focused on our breakeven targets, which we will achieve and therefore we are right-sizing our business to this. We are not a bottomless hole where you have to keep showing widening losses and keep acquiring consumers. We do not believe in this philosophy at this stage. We first want to have the proof of the pudding, we want to break even and then use our rich analytics data to launch phase two of our strategy possibly two years from now,” Balaji Telefilms management said in an earnings call after the Q2 2020 results.

    Under phase two of planning, ALTBalaji is looking at producing enough hit content to be able to ‘sachetize’ its pricing two years from now. The company thinks if it can sell content at Rs 2 per day, its ARPU can rise up to Rs 730 a year, which currently stands at Rs 300 a year.

    To enter the next step, the company thinks it has to be able to cater to two major target groups – the under-served male viewing audience, which lacks good quality TV shows, and individual female audience of the age group 20 to 40. Hence, it will look at developing a significant library there.

    “Thirdly, we will have the richest data in terms of numbers and analytics and we need to build an efficient recommendation engine two years from now to be able to optimise retention. Right now, because of the massive inflow of new Internet users, retention is not a top priority also. We do not have more than 42 shows. Once we reach 100 shows, taking a recommendation engine, investing in more AI and ML to ensure that retention happens will bring down the cost of consumer acquisition and retention considerably,” the management said.

    Moreover, the company will also evaluate one single regional language to go into as it learning has led to the belief that sporadically launching single shows in languages cannot attract the audience. Hence, the platform will explore a business plan of launching it in one of the south languages.

    “The ZEE deal understanding is that we shift from a multi-partner system to a kind of pay-based single partner system. We are also kind of exiting the telco environment to partner with the broadcast environment. As part of our strategy, in our first two years, we had to use the widespread telco environment because we had a smaller library, which was growing every month but it still was small,”  the management said on the rationale of its recent deal with homegrown OTT giant ZEE5.

    The other reason for telco partnership was the high cost of consumer acquisition and marketing. "Now, we feel we are in phase two of our business where we will go with single-partner models. In two or three years, we will also be able to have enough library and add enough data to be able to acquire consumers efficiently,” it added.

    However, the company is confident about achieving breakeven between 36 – 48 months of launching ALTBalaji while cash breakeven has already been achieved. After seeing a PBT level breakeven in the last quarter, the company hopes it will be improved in the Q3 and Q4 because of the ZEE deal. The management thinks that being a debt-free Rs 250 crore plus  cash company, it is positioned much better than many debt-ridden companies. Moreover, having a library of 48 original shows, it has a significant lead to drive it going forward.

  • Ad Suite designed to help advertisers meet business objectives: ZEE5’s Yogesh Manwani

    Ad Suite designed to help advertisers meet business objectives: ZEE5’s Yogesh Manwani

    MUMBAI: While digital advertising spend in India has been traditionally mostly concentrated with Google and Facebook, OTT platforms with their massive user base have also started attracting brands lately. ZEE5, with a huge library of catch-up content from its parent network, has been focusing not only on curating the library but also its Ad Suite offering to enable advertisers to effectively meet their business objectives.

    In 2019, ZEE5 launched tools like INFONOMIX, Ampli5, Ad Vault, PLAY5 under its AD Suite which clearly indicated the platform’s aggressiveness to increase ad revenue. ZEE5 India head AVOD, SEO, news and stories Yogesh Manwani spoke on the relevance of Ad Suite and the increasing interest and investment of brands on OTT platforms in an interaction with Indiantelevision.com.

    “Our attempt is to enable brand or advertising partners to leverage the platform to reach their consumers, get their brand message out and meet their brand and business objectives. At the consumer level, we are investing and we always say that it is the power of content and technology that will help us deliver superior,” Manwani said.

    “At a consumer level we are using hyper-personalisation and using AI and ML. We are also deploying the same thing for advertisers. The idea is to leverage the best of content and technology to give our advertisers the ability to meet their goals and objectives. We designed this Ad Suite, which has a whole host of products that any advertiser, depending on their brand objectives, can choose,” he added.

    Advertisers can pick banners, videos, live streaming and a host of other options. FMCG, consumer durables, mobile handsets and telecom partners are their largest clients. Regional brands are also showing interest along with national brands.

    HSM is a large market but Maharashtra, Tamil Nadu, and Karnataka are growing markets while Bengal is emerging as a strong one as well.

    “We have one of the strongest AVOD content portfolios. We have content across 12 languages. We have strong characters people love and connect with and strong shows. We don’t have any plans to change that but we constantly look at how we allow consumers to discover and enjoy from old content as well,” he commented on the AVOD content strategy.

    “The marketing approach to AVOD content, considering the distinction of duration, frequency and nature of content, is different. It is more from a curator’s perspective other than a creator’s. The tools we use may be similar in terms of whether you are doing performance marketing, social media marketing or digital marketing but the way you approach the product is creator vs curator,” he added.

    The marketing mix also depends on the stage of the show. The platform also leverages the power of multimedia to create awareness for original offerings and to get consumers on the platform.

    “Digital is a big medium because it allows targeting consumers with the help of Consumer Life Cycle Management Techniques. It is a multimedia mix but it completely depends upon the main goals and objectives that we want to achieve,” he added.

    While many reports have predicted that the Indian OTT ecosystem will be skewed towards advertising revenue, there is no unified measurement system. Manwani said that a unified currency always works for all stakeholders and for it to work all stakeholders have to come on-board. But he mentioned that until that happens, they will work closely with their advertiser partners to ensure there is full transparency.

  • ZEE5 to premiere Dream Girl on 21st November

    ZEE5 to premiere Dream Girl on 21st November

    MUMBAI: India’s largest video streaming platform ZEE5, is all set to premiere one of the recent, most critically acclaimed films and an audience favourite Dream Girl.

    The biggest ever first-day opener for Ayushmann, Dream Girl is a comedy film based in a small town. In the film, Ayushmann Khurrana plays a cross-gender actor whose female voice impersonation begets attention from others. Nushrat Bharucha, Annu Kapoor, Manjot Singh, and Vijay Raaz feature in supporting roles.

    The comedy-drama did an amazing run at the box office and is now all set to release on ZEE5.

    ZEE5 has a robust film library with a fantastic curation of films. From URI- The Surgical Strike, Simmba, Sonchiriya, Kedarnath, PADMAN, Veere Di Wedding, Mulk, Parmanu, The Tashkent Files, The Accidental Prime Minister to Judgementall Hai Kya, Jabariya Jodi most recently, ZEE5 continues to present its viewers with a great Bollywood line-up of movies.

    Watch the Dream Girl trailer here: https://www.zee5.com/videos/details/dream-girl-trailer/0-0-96828