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Tag: Zee5

  • ZEE5 head marketing – SVOD & music Reilly Rebello moves on

    ZEE5 head marketing – SVOD & music Reilly Rebello moves on

    Mumbai: ZEE5 head marketing – SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey’s All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.

    Rebello announced his departure from ZEE5 through a LinkedIn post and said, “ZEE5 was one hell of a ride. We rolled up our sleeves and dug our heels in every day, we learnt and unlearnt every day, and we celebrated the little and big wins every day. And for this, I will forever be grateful to the people I worked with—most of all to Tarun Katial for his never-ending support, belief, and vision in the bigger goal. And to the team, without whom I would not have been able to achieve even half of what I did. Now it’s time for me to move on from the corporate sector and leap into entrepreneurship once again. This time into the world of health and healthy foods. I’ve joined Zoey’s All Natural as co-founder and will work towards helping people change to more natural and healthier eating habits.”

    Rebello has around 18 years of professional experience having worked with companies like Mudra Communications, VGC Advertising, Saatchi & Saatchi Advertising, etc. He had joined ZEE5 in January 2019 from Aditya Birla Health Insurance Company. He has also co-founded a niche e-commerce venture that ran for two years.

  • OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

    OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

    Mumbai: OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.

    A collaborative effort between Next Trillion Technologies and Microscan Infocommtech, PlayboxTV positions itself as a one-stop destination for wholesome entertainment, bundled up in subscriptions starting at Rs 129. It is accessible on TV as well as on mobile devices. In the absence of a Smart TV, PlayboxTV set-top box can be used to avail the same services on television sets. It customises content recommendations based viewers’ viewers’ interests and choices. Playbox TV has a collection of 100,000 movies, over 350 live TV channels, multiple originals and popular shows, according to the official statement.

    Commenting on the collaboration, Playbox TV founder and CEO, Aamir Mulani said, “I am truly excited about these collaborations that aim to revolutionise the OTT space. We are trying to adapt and evolve according to the rapidly changing needs of the consumers, who are now in search of a single OTT aggregator to consolidate and bundle their favourite OTT platforms into a simple yet accessible application. We at PlayboxTV believe that connecting movie lovers to their favourite content is of utmost significance and that is how we will be able to stand out in the fast-progressing OTT industry. The ecosystem is evolving, and hence consolidating and bundling is the way forward for an affordable viewing experience.”

    ZEE5 head of alliance and partnerships, Vivek Arora, added, “ZEE5 is excited to partner with PlayboxTV and unlock a completely new audience demographic who can now enjoy our best-in-class stories. Value-driven partnerships have always been important to us and this association with PlayboxTV aligns with our larger goal of harnessing the power of ISPs hyper-local presence with ZEE5’s diverse content library to democratise entertainment for millions of individuals across the country.”

     “At SonyLIV, we are consistently making efforts and committing resources to build a great personalised experience for our users. This partnership with PlayboxTV enables us to further expand our consumer footprint to wider pop-strata and bring millions of new users onto the digital content platforms. The audience is always on the lookout for good and wholesome entertainment and this association will enable them to consume a wide range of SPNI content in a familiar environment,” remarked SonyLIV, head – growth & monetisation, digital business, Manish Aggarwal.

  • Zee Tamil announces launch of new reality show ‘Survivor’

    Zee Tamil announces launch of new reality show ‘Survivor’

    Mumbai: Tamil GEC, Zee Tamil on Tuesday announced the launch of its upcoming reality show, Survivor. The hugely popular global reality show is adapted for the Tamil market by the content production and distribution company Banijay Asia.

    Helmed by the production giant – Banijay, the franchise’s global success of Survivor is aptly reflected across every international adaptation of the show in multiple languages, resulting in a strong fan base world over. The show is the ultimate game of human survival designed to truly test every aspect of its contestant’s mental and physical strength, the multi-channel network said in a statement.

    “As a channel, we have always committed ourselves to engage our audience with innovative content and variety in reality entertainment. Survivor will definitely set new benchmarks in reality show formats in India. From the production value to the portfolio of talent, Zee Tamil has truly embarked on a journey in partnership with Banijay Asia to redefine quality entertainment in the market,” said ZEEL, EVP and South cluster head, Siju Prabhakaran.

    Banijay Asia’s CEO and co-founder, Deepak Dhar added, “Survivor is a show that has a global fan base. The format is unique, adaptable, and has the potential to match audience sensibilities across the board. The Tamil industry has always been experimental and bringing a reality show of this nature will only broaden the genre further. Zee Tamil has always been a frontrunner in bringing innovative content to its audience, and we’re excited to be partnering with them.”

    The launch of the show on Zee Tamil is soon to preceded by a promotional campaign. The show will also be available to watch on Zee’s OTT platform, Zee5.

  • Rupeek appoints Jimit Shah as associate director, PR & communications

    Rupeek appoints Jimit Shah as associate director, PR & communications

    Mumbai: Homegrown FinTech startup Rupeek has appointed Jimit Shah as its associate director – PR and communications, with effect from 29 July. Shah was previously associated with ZEE5 as its PR and communications lead.

    At Rupeek, Shah will be leading the integrated PR and communications mandate along with a team of PR professionals working with him.

    Shah is a communication professional who comes with 12 years of experience in PR, corporate communications, reputation management, brand strategy, and crisis management. He has been part of both agencies as well as the corporate side of the business. He has had stints with agencies like Madison PR, Mullen Lowe Lintas Group, Adeventurez. Prior to ZEE5, he was part of the marketing communications team of Star Sports at Star India. 

  • Fifth edition of Content Hub 2021 all set to get underway on 28 July

    Fifth edition of Content Hub 2021 all set to get underway on 28 July

    New Delhi: Change is the force of nature. More so, when it’s catalysed by digital technology, that not only transforms the way we live, but alters the way we envision the world. The last few years have done exactly that, disrupting the world of media and entertainment and heralding a new era where content is the king.

    Streaming has taken its rightful place as the go-to option for the new-age audiences worldwide. The voracious appetite for visual content has led to a fierce competition among media businesses – both traditional and digital to look for ways to deliver the best quality content in the least possible time.

    This content revolution will take centre-stage at the much-awaited fifth edition of The Content Hub 2021- ‘TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com from 28-30 July, 2021. The mega annual event which brings together some of the biggest names from the world of media and entertainment industry together will go virtual this year.

    The three-day summit is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    Centred on the theme – ‘The New Dynamic’, The Content Hub 20201 will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    The three-day event will provide an opportunity to people from across the media industry to know and understand the new trends. So, whether they are content creators, broadcast/OTT professionals, advertising and marketing professionals, technology content providers, writers, directors, producers, content studios, and production houses, the event line-up promises engaging sessions for all.

    There will be over 25 virtual sessions, key notes, fire-side chats, and master classes from the best in the content ecosystem spread over three days, starting Wednesday. It will also give an opportunity to the participants to listen to successful content stories in both TV and digital format from the makers themselves!

    There will be a master-class with director Amit Masurkar and writer Aastha Tiku on ‘What went into the making of Sherni’. The movie featuring Vidya Balan in the lead role debuted on Amazon Prime in June. The event will also host a special masterclass with creators of the popular web-series Scam, with director, writer, producer Hansal Mehta, co-director Jai Mehta,  filmmaker Sumit Purohit, writers Karan Vyas, Saurav Dey and Vaibhav Vishal.

     

     

    Day One will begin with invigorating discussions on the challenges and opportunities before India’s content creators, the growth of OTT, the growing relevance of language personalisation in OTT advertising and the surge of real-life programming. There will also be a session on Factual Entertainment- The rising surge with Discovery Inc, South Asia, managing director, Megha Tata.

    Day Two will begin with presentations on content and consumption trends. There will be an interesting session on building a writer’s room, and creating engaging audio content. It will also witness conversations between industry stakeholders on the new creative regime, and how remote working has altered the way production takes place now.

    Some of the key speakers include : 

    Join us on 28 July for one of the biggest annual get-togethers of content creators from across the industry.

    To register visit: https://thecontenthub.in/index.html

  • Patanjali Ayurved onboards Anita Nayyar as COO – media & communications

    Patanjali Ayurved onboards Anita Nayyar as COO – media & communications

    MUMBAI: Patanjali Ayurved has appointed senior media, marketing and advertising professional Anita Nayyar as its chief operating officer-media and communications. Nayyar updated her LinkedIn profile to reflect the development. 

    In her last stint, Nayyar was ZEE5’s customer strategy and relationships head.

    In her expansive career spanning over two decades, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms. 

    Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership Havas Media in India grew and expanded its offerings as an integrated communications group. In 2018, Nayyar was promoted to CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region, in addition to her role as CEO of Havas Media India.

    In the past, Nayyar has played leadership roles in advertising and media agencies – Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom.

  • Zee5 premiers ‘State of Siege: Temple Attack’ in three languages

    Zee5 premiers ‘State of Siege: Temple Attack’ in three languages

    KOLKATA: Zee5 original film State of Siege: Temple Attack has premiered in Hindi, Tamil, and Telugu simultaneously on 9 July. To create buzz around the film, the OTT platform has deployed an extensive 360-degree campaign consisting of print, TV, digital and on-ground promotions.

    From multiple print ads and an on-air promotional plan to a stimulating digital plan including a UGC activity where people sent in their gratitude in the form of a message to NSG commandos, ZEE5 left no stone unturned to promote the film, the platform said in a statement.
     
    Inspired by true events, State of Siege: Temple Attack pays tribute to our soldiers, salutes the brave Indian spirit, and continues the legacy of the Siege series. It stars Akshaye Khanna in the lead role, alongside Vivek Dahiya, Gautam Rode, Sameer Soni, Parvin Dabas, and Manjari Phadnis.

     “After receiving an overwhelming response from audiences across the country for State of Siege: 26/11, we are extremely thrilled to bring forth another story from the successful State of Siege franchise that will captivate the audience’s attention,” ZEE5 India chief business officer Manish Kalra said. “We take immense pride in telling stories of valour and unwavering grit, and this film, which is based on NSG commandos’ sacrifices, pays a befitting tribute to these real-life heroes who risk their lives to save ours.”

    State of Siege: Temple Attack is produced by Contiloe Pictures led by Abhimanyu Singh, and Ken Ghosh who previously helmed ZEE5’s web series Abhay 2 has directed the film. With a generous dose of thrill, action, drama, and suspense, this latest offering from ZEE5 promises the audience an edge-of-the-seat experience.

  • Zee5 announces OTT series on Leander Paes-Mahesh Bhupathi partnership

    Zee5 announces OTT series on Leander Paes-Mahesh Bhupathi partnership

    KOLKATA: Zee5 has announced sports docu-drama “Break Point” with the award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari at the helm. The series will explore the untold story of the titans of tennis Leander Paes and Mahesh Bhupathi, their partnership and the bitter break-up, the platform said in a statement on Thursday.

    The show will also mark Zee5’s first partnership with the filmmakers under their banner Earthsky Pictures.

    Speaking about the offering, Zee Entertainment Enterprises Ltd content and international markets president Punit Misra said, “Our Content design philosophy is simple – Build a deep understanding of viewers as people, not just as consumers of content. Build a bank of insights about the people, their culture, what interests and inspires them, what are their fears, hopes and aspirations. And powered with these insights, tell stories that connect, inspire, entertain and energize.”

    “To tell these powerful stories in an impactful way, we want to partner with the best creative leaders. I am very proud of our partnership with Ashwiny Iyer Tiwari and Nitesh Tiwari, to tell the amazing story of Lee and Hesh, true champions of our great country. ‘BREAK POINT’ is our effort to bring to our countrymen and to the world the told, but more importantly, the untold story of these adored champions of India,” he added.

    Consumer delight and a seamless user experience have been an integral aspect of Zee5’s approach, Zee Entertainment Enterprises Ltd Digital Businesses & Platforms president Amit Goenka said . With Break Point, the platform is set to further delight its viewers with a gripping story that drove one of the most famous partnerships in sports from India. They see this story opening the floodgates to a new format of narrative and the breadth of content on Zee5, Goenka added.

    Commenting on the partnership with Zee5, Ashwiny Iyer Tiwari and Nitesh Tiwari in a joint statement said, “Break Point is an emotionally moving human story of India’s biggest sports legends and their incredible journey through the ups and downs in their professional and personal life. Through this show, we will witness an exemplary story of hard-work, conflict, belief, emotions and ambitions and showcase some of the most iconic moments of Indian tennis. We are both thrilled to be bringing this interesting story through Zee5, one of India’s largest home-grown video streaming platforms.”

  • ZEE5 to launch new series ‘Dhoop Ki Deewar’ on 25 June

    New Delhi: The countdown to the launch of Zindagi’s third original web series ‘Dhoop Ki Deewar’ has begun. The new series will be launched on 25 June and its episodes will premiere every Friday at 12 noon, ZEE5 announced on Wednesday.

    ‘Dhoop Ki Deewar’ revolves around the void that war leaves behind for the martyrs’ families on both sides of the border. ZEE5 has decided to stream the finale episodes on the Independence Day weekend – a historic day for people on both sides of the Indo-Pak border and South-Asian diaspora globally.

    ZEE5 India, chief business officer, Manish Kalra said, “An opportunity to tell such a powerful yet touching story does not come by easily. Through ‘Dhoop Ki Deewar’, we want to touch as many lives as we can and start a conversation about ‘heart over hate’. At ZEE5, we believe in innovating constantly and look forward to seeing greater success with weekly episodic releases of the show and a renewed launch time of 12 noon.”

    ZEE Entertainment Enterprises Ltd, chief creative officer, special projects Shailja Kejriwal said, “This show is a sincere effort to demonstrate the collateral damage caused by war and a call to viewers from both sides of the border and across the world to introspect the need for peace. We hope the viewers will connect to the show and would love to hear their response as we release fresh episodes week on week.”

    Produced by Motion Content Group and Hamdan Films, written by Umera Ahmed, and directed by Haseeb Hasan, Zindagi’s upcoming original ‘Dhoop Ki Deewar’ is a tale of family and loss with real-life couple Sajal Aly and Ahad Raza Mir in the lead.

  • Onnivation names Kaveri Das as VP – strategy, and growth

    New Delhi: Onnivation on Wednesday named Kaveri Das as their vice president of strategy and growth. She previously worked for ZEE5 as corporate strategy lead.

    The company invests in the India business of Israeli deep tech companies and helps them grow in India.

    In her new role, Das will be responsible for strategizing and navigating the company’s roadmap for its next wave of growth.

    Talking about her new profile, Das said, “Onnivation’s vision of building a technology powerhouse through their partners and the value it adds to its customers is very compelling. As a customer of Onnivation myself, I witnessed the strong proposition and plethora of products they have for digital transformation that propelled me to join the rocket ship. I am extremely thrilled to be a part of this team and elevate the company’s business by implementing exponential growth strategies”.

    Onnivation founder and CEO, Saket Agarwal said, “Kaveri will play an integral part in building out the next phase of our growth. Her wealth of experience in online media and corporate strategy will be a great value addition for Onnivation and its portfolio companies. Her energy, creativity, and abilities to execute are going to pump up the energy of the entire team. We can’t be more excited to have her on onboard.”