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Tag: Zee5

  • ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release “Helmet” has reached over 85 million people through various ATL and BTL activations, according to the streaming platform.

    The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya Malhotra, Rajkummar Rao, Sunny Leone, Anubhav Singh Bassi, RJ Anurag Pandey, and Ronit Ashra to encourage conversations around safe sex and condom usage through social activations, influencer outreach program, digital promos, and contests.

    The Twitter banter on #HelmetOn with prominent brands like Dunzo, Kamasutra, Bollywoo, News Nation, Fever FM and Ixigo drove positive sentiment around the film and generated quirky conversations to tackle stigma associated with the issue in India.

    As part of the campaign some high impact BTL activations were also launched to increase awareness on the widespread issue of resistance towards usage and purchase of condoms. These included Mumbai’s favourite auto rickshaws with “Helmet” top circling the city while giving out free condoms to the passengers, condom-shaped zebra crossings on busy streets in Mumbai, and distribution of free condoms in popular hotspots in Mumbai, Delhi and Bengaluru, said the statement.

    The star cast of the social comedy film also engaged with over 500 students across colleges in Mumbai, Delhi NCR, Bhopal, Orissa, MP, Pune and Bengaluru to educate them on the issue.

    “We are thrilled to have launched #HelmetOn that embraces social issues in a fun, engaging and healthy manner. With people still being reluctant to purchase condoms from a store, we aimed to drive awareness around this topic and encourage the use of protection through this campaign,” said ZEE5 chief business officer Manish Kalra. “Using a well-devised marketing strategy covering the digital landscape, social media, television and out of home space, the campaign has done exceedingly well and we hope to see more consumers engage with us through the campaign and give this social comedy a watch.”

    “Helmet is a project that is very close to my heart because it speaks volumes on a social issue which is the need of the hour, in a simple and sweet way. Team Helmet is proud to create awareness about safe sex and work towards alleviating the stigma around condom usage and purchase through engaging campaign,” added “Helmet” producer Dino Morea.

  • ‘State of Siege’ becomes top watched franchise on ZEE5 globally

    ‘State of Siege’ becomes top watched franchise on ZEE5 globally

    Mumbai: ZEE5’s original film “State of Siege: Temple Attack” has emerged as the top watched title on the video streaming platform globally, according to ZEE5.

    The film which marked the OTT debut of actor Akshaye Khanna who played the role of Major Hanut Singh, was premiered in Hindi, Tamil, and Telugu simultaneously on 9 July. 

    In addition to being the most-watched film globally in July, it was also the highest subscription driver in the launch month. With the launch of “State of Siege: Temple Attack”, another film “State of Siege: 26/11” too attracted attention and brought in new viewers, growing viewership by nearly 3.5x.

    Based on Sandeep Unnithan’s book ‘Black Tornado: The Three Sieges of Mumbai 26/11’,  “State of Siege: 26/11”  was the first film in the series that premiered during the lockdown in March 2020.

    The film with an IMDB rating of 8.1, recorded viewership in 190+ countries globally with the highest watch time coming from India, the USA, UAE, Australia, and Bangladesh. “State of Siege: Temple Attack” also featured on Ormax Media’s ‘Most-Liked Indian Direct to OTT Films’ of all time.

    Speaking on the success of the franchise, ZEE5 head – Hindi originals, Nimisha Pandey said, “At ZEE5, our focus is on exceptional storytelling that resonates deeply with our audiences and cuts across languages to create a lasting impact. We have always aimed at driving partnerships that help us deliver content and characters worthy of grabbing our viewers’ imaginations and, with the State of Siege franchise, we set out to tap into varied emotions, narrating the stories of our brave NSG heroes.”

    “We have all put in great efforts and are overwhelmed by the response. I am glad that this genre is finding favour with audiences and our film with its storytelling and performances is driving the genre lovers to stream in, globally,” added the director of the film, Ken Ghosh.

  • Zee5 onboards Lloyd Xavier as marketing director, South

    Zee5 onboards Lloyd Xavier as marketing director, South

    Mumbai: Video streaming service ZEE5 has brought on board Lloyd Xavier as marketing director for the South region, as per his updated LinkedIn profile.

    Xavier’s appointment comes at a time when the OTT platform is focused on its growth and expansion strategy in the southern markets.

    Starting his career as an analyst with Deloitte in 2010, Xavier has over a decade of experience in the field of marketing, digital and social. He was last associated with Arha Media and Broadcasting as assistant vice president, marketing.

    Previously, he worked with Telugu streaming platform aha as AVP – marketing, Network18 as senior marketing manager, YuppTV as marketing manager.

    He holds a master’s degree in business administration from MIT, School of Business, Pune.

  • ZEE5’s Rajeev Dhal joins Aqilliz as global CBO

    ZEE5’s Rajeev Dhal joins Aqilliz as global CBO

    Mumbai: Singapore-based data collaboration platform provider Aqilliz has brought on board ZEE5 India’s chief revenue officer (CRO) Rajeev Dhal as global chief business officer (CBO). Dhal had moved on from ZEE5 in June and joined Aqilliz from 1 September. He will work closely with Aqilliz founder and CEO Gowthaman Ragothaman.

    At Aqilliz, his key responsibilities will be expanding the company’s operations and establishing new partnerships across the global footprint, said the company in a statement. Currently, the company operates in SE Asia, India, and Middle East with plans to expand across Europe and the US by next year, it added.

    Speaking about his new role, Dhal said, “When a service is free, that’s when you know you’re the product: The adage still stands today, reflective of the current status quo when it comes to user privacy across an increasingly digitised landscape. Yet, regulatory bodies are now looking to hold companies accountable and awareness is rising among users and brands alike. What we are seeing is the perfect recipe for disruption across the adtech and martech ecosystem and Aqilliz is here to address these challenges for the better. I couldn’t be happier to be joining the team at such a pivotal time in the industry.”

    “With its emphasis on cutting-edge technologies that place ethical use of data at the heart of its offering, Aqilliz is in a unique position and will soon become an extremely critical piece of the Web 3.0 value chain. I am extremely excited to be a part of this movement and looking forward to writing history with such an awesome and talented team,” he added.

    Previously, Dhal was the CRO for SHAREit where he has established a peer-to-peer app install business from a scratch across APAC, the Middle East, and Africa. Prior to SHAREit he was heading the revenue function at Dailyhunt and was instrumental in evangelising the Indic advertising demand across leading brands and agencies. An alumnus of MICA, Ahmedabad, he has worked across advertising & media companies of WPP for a decade.

  • ZEE5 forays into Punjabi content with all-new lineup

    ZEE5 forays into Punjabi content with all-new lineup

    Mumbai: ZEE5 has launched an all-new Punjabi content slate under the ‘Rajj Ke Vekho’ initiative, in order to strengthen its footprint in Punjab and neighbouring areas in Northern India. The video streaming platform’s new content slate will address the demand of over three crore Punjabi native speakers in India, it said.

    The new offering consists of Punjabi films, web series, originals and shows including straight-from-the-theatre titles from Zee Studios including “Puaada”, “Qismat 2”, “Jinne Jamme Saare Nikamme”, and “Fufad Ji”, starring popular Pollywood actors Ammy Virk, Sonam Bajwa, Sargun Mehta, Binnu Dhillon, and Gurnam Bhullar.

    ZEE5 India, chief business officer, Manish Kalra said the ‘Rajj Ke Vekho’ initiative is an attempt to bridge the gap between the TV watching audience and OTT users, bringing everybody onto a common platform. “Punjab, today, boasts of over 70 per cent internet penetration, a telecom infrastructure density that ranks third in the country, with one of the highest GDPs and per capita incomes in India. Despite this, the content offerings in the local Punjabi language are not as diverse as a crucial market like Punjab deserves. While intent among the audience is high, the availability of options is low, which is precisely what ZEE5 is here to address with the initiative,” he added.

  • ZEE5 unveils first look of ‘Break Point’

    ZEE5 unveils first look of ‘Break Point’

    Mumbai: ZEE5 has unveiled first look of the upcoming non-fiction series “Break Point”, based on the lives of tennis champions Leander Paes and Mahesh Bhupathi. The seven-episode series will be exclusively available on ZEE5 soon.

    The streaming platform has partnered with award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari to helm this series. It marks ZEE5’s first partnership with the filmmakers under their banner Earthsky Pictures, known for films such as “Dangal”, “Panga”, “Chhichhore”, and “Nil Battey Sannata”. This is also the first time that Ashwiny and Nitesh will be co-directing a project. 

    Revealing the first poster of the ZEE5 original series, Ashwiny Iyer Tiwari and Nitesh Tiwari in a joint statement said, “It’s great to bring to screen a series like this on the home-grown video streaming platform ZEE5. Working with icons Mahesh Bhupathi and Leander Paes has been surreal. Bringing their untold story to screen is something that we will cherish forever.”

    “Break Point” is a telling narrative of Paes and Bhupati’s friendship, partnership, belief, hard work and ambitions which made them one of the most feared doubles pairs during the late 1990s, ranking the world’s top position in 1999. The series also throws light on their bitter breakup and how they couldn’t hold on to their meteoric rise.

    Sharing his sentiments on the upcoming series, Paes said, “I enjoyed this walk down memory lane shooting for ‘Break Point’ with wonderful storytellers like Ashwiny Iyer Tiwari and Nitesh Tiwari in collaboration with ZEE5. While Mahesh and my on-court partnership was widely covered, our off-court chemistry was largely speculated. This is the first time that our fans will get to see and hear it all, first-hand. Mahesh and I worked really hard to put India on top of world tennis and we are glad that we are getting a chance to present our story to the world, like never before.”

    Bhupathi added, “It is no secret that I am reserved when it comes to communicating, so this is a big step for me to relive the journey and put it all out there in the most candid and honest manner. But, at the same time, I am happy that our fans will get to see our journey which was a mix of sweat, perseverance, brotherhood and at times blood and tears as well. This is surely going to be a treat for all, and I am thankful to Ashwiny, Nitesh, and ZEE5 for giving it everything.”

  • ZEE5 announces new original ‘Kya Meri Sonam Gupta Bewafa Hai’

    ZEE5 announces new original ‘Kya Meri Sonam Gupta Bewafa Hai’

    Mumbai: Taking the incident where ‘Sonam Gupta Bewafa Hai’ written on a currency note went viral across the country to the next level, ZEE5 has announced its next original film “Kya Meri Sonam Gupta Bewafa Hai”, which will premiere on the platform very soon. The film is presented by Dr Jayantilal Gada of Pen Studios.

    Produced by Dhaval and Aksshay Gada and directed by Ssaurabh Tyagi, the film marks the Bollywood debut of TV actor Surbhi Jyoti opposite Jassie Gill. It also stars Vijay Raaz, Bijendra Kala, Atul Shrivastava, and the National Award-winning late actress Surekha Sikri in pivotal roles. The film has a couple of soundtracks which will be available on ‘Saregama’.

    Set in a small town in Uttar Pradesh, the romantic comedy follows a young man named Sintoo who falls in love with Sonam Gupta, the town’s heartbeat and a girl way out of his league. The story unfolds when Sonam reciprocates his feelings, leaving Sintoo all the more confused. What happens after is a series of comedy of errors where a line written on a note goes viral and starts a chain of events, the platform shared in a statement.

    ZEE5 India, chief business officer, Manish Kalra said, “There is a story waiting to be told in every nook and corner and we are glad to be picking on these stories and presenting it to a larger audience. ‘Kya Meri Sonam Gupta Bewafa Hai’ is based on a true incident but it picks up from there and completes the narrative. We are sure that people are curious to know why something written on a currency note was trending and we thought it would be interesting to tell a fictionalised story based on this viral incident. This movie is romantic, funny, and witty, and it has a message. It is a complete package, and we are excited for the premiere.”

    Pen Studios, chairman and MD, Dr Jayantilal Gada added, “The film’s script is very inspiring and interesting. Taking a viral incident that caught the nation’s attention and making a content-driven contemporary story out of it was something that caught our attention in turn. We at Pen Studios focus on strong content and this film has it.”

  • ZEE5 to premiere ‘Helmet’ on 3 September

    ZEE5 to premiere ‘Helmet’ on 3 September

    Mumbai: ZEE5 has announced the premiere of a social comedy “Helmet” on 3 September.

    Produced by Sony Pictures Networks Productions and Dino Morea’s DM Movies, “Helmet” stars Pranutan Bahl, Aparshakti Khurana, Abhishek Banerjee, and Ashish Verma. The film is directed by Satramm Ramani with screenplay and dialogues by Rohan Shankar.

    “Helmet” is a quirky depiction of the entrenched taboos and diffidence surrounding the simple act of buying condoms in the nation’s heartland, said the streaming platform in a statement.

    “We, at ZEE5, are proud to present a film like ‘Helmet’ which is not only entertaining, but also has a strong message attached to it,” said ZEE5, chief business officer, Manish Kalra. “Through the journey of the protagonists, it highlights the problem our country is currently facing and tries to give a solution in a unique & interesting manner. We are sure the audience will have a great laugh, but also take notice of the overall objective that we aim to achieve with this film.”

    “I’m thrilled that the world premiere of our film ‘Helmet’ will unfold to audiences world over on ZEE5. ‘Helmet’ is a light-hearted take on a subject that has been wrapped up in so much ignominy. The film wonderfully demonstrates that hilarity is sometimes found in the most unexpected places,” added Sony Pictures Films India, managing director, Vivek Krishnani.

    “This is a film which has been made with a sense of humour with a sweet message,” said producer Dino Morea. “I am also excited about the wonderfully talented ensemble cast, the refreshing storytelling by Satram, my director and the way both entertainment and a certain intelligent sensibility blend together.”

  • ZEE TV to hold world TV premiere of ‘Radhe’ on 15 August

    ZEE TV to hold world TV premiere of ‘Radhe’ on 15 August

    Mumbai: ZEE TV has announced the world television premiere of ‘Radhe: Your Most Wanted Bhai’ on 15 August at 12 noon. Directed by Prabhu Deva and starring Salman Khan, Disha Patani and Randeep Hooda in lead roles, the film was released on 13 May via multiple platforms.

    During its release, theatres remained shut because of lockdown restrictions, so the film was made available for viewing on the OTT platform ZEE5 via its pay-per-view service ZEEPlex as well as DTH operators such as Tata Sky, Dish, D2H, and Airtel Digital TV. The film was also distributed in theatres worldwide while adhering to Covid protocols issued by governments.  

    To create anticipation for the film’s TV premiere on Independence Day, ZEE TV will create the biggest fan-sourced mosaic depicting the actor Salman Khan as ‘Radhe’ that encompasses 6,500 images sourced from across the country. “All one needs to do is upload their picture on their social media page tagging @ZeeTV and using the #BhaiKoSalaam in their post. The lofty 32 ft x 20 ft recreation of Salman Khan’s Radhe is being installed at the Carter Blue Promenade in Bandra, Mumbai and is open for all Salman Khan’s fans till 14th August,” said the channel in a statement.

    “For millions of fans across the nation, Salman Khan has been this larger-than-life hero they worship, a symbol of incomparable charisma and effortless swagger,” said ZEE TV business head, Aparna Bhosle. “It is with the intent of enabling every Salman fan to express their love for him in an extremely personal way that we are inviting them to contribute their selfies, which in turn will be assembled and curated into an almost God-like avatar – a gigantic mosaic of their idol at the busy Carter Road promenade in Mumbai. We hope this celebration of Salman’s fandom mirrors the euphoria surrounding the world television premiere of his film Radhe we’re bringing our viewers on Independence Day.”

    The film is produced by Salman Khan, Sohail Khan, Atul Agnihotri, and Zee Studios.

  • ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia.

    Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of identifying new avenues to drive revenue in a profit and loss management capacity for the company.

    Kanwar commands over 17 years of multi-industry and multi-channel experience in sales, marketing, online business as a strategist and manager. He specialises in distribution channels, marketing strategy, sales processes, SMB & mid-market, GTM plan, management, emerging markets, P&L ownership, people management.

    Prior to Disney+ Hotstar, Kanwal has had stints with Adobe as head of SMB and channel sales (South Asia), Symantec Corporation as country sales manager for India and SAARC, International SOS Services as marketing and communications manager for India, Corning International, and Feedback Ventures.