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Tag: ZEE5 Originals

  • Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    MUMBAI: In the fast-paced world of digital streaming, standing still is not an option. Just as an outdated gadget or a long-overdue promotion begs for an upgrade, so too does the leadership that steers innovation.

    Zee5, India’s leading homegrown video streaming platform, has announced a major upgrade of its own, elevating Shresth Gupta as VP – marketing (SVOD) for India and global markets. This dynamic move underscores Zee5’s relentless drive to dominate the subscription video-on-demand (SVOD) space, sparking excitement and anticipation as the platform sets its sights on conquering new horizons and captivating audiences worldwide.

    In his new role, Gupta will spearhead the launch and promotion of original series and movies in Hindi, Bengali, and Marathi, aiming to drive subscription growth through impactful campaigns tailored for diverse audiences. Gupta joined Zee5 in August 2020 and has been instrumental in the platform’s success, orchestrating standout campaigns for popular titles such as “Taj: Divided by Blood”, “Sirf Ek Bandaa Kaafi Hai”, and “Gyaarah Gyaarah”.

    With over 15 years of experience in strategic planning and brand building, Gupta has held leadership positions at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He successfully launched impactful initiatives, including introducing Sun Bangla to eastern markets and overseeing the launch of premium channels like Zindagi and &Prive HD.

    Recognised for his expertise in digital marketing, storytelling, and consumer insights, Gupta has consistently delivered campaigns that resonate deeply with audiences.

    His educational credentials include a post graduate diploma in communications from MICA and a bachelor’s degree in engineering from Rajasthan University.

    This move underscores Zee5’s commitment to innovation in marketing and delivering exceptional value to its growing SVOD subscriber base.

  • ZEE’s 37 LIVE TV Channels now available for Jio’s Subscribers

    ZEE’s 37 LIVE TV Channels now available for Jio’s Subscribers

    Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse and Reliance Jio Infocomm Ltd. (“Jio”), India’s leading digital  services  provider,  today  announced  that  an  agreement  has  been  achieved  to release ZEE’s entire content library on Jio’s platforms, with immediate effect, enhancing the growth of the overall digital ecosystem.

    This decision enhances the experience of 227+ Mn subscribers of Jio, giving them an access to ZEE’s rich and engaging content, which comprises of 37 LIVE TV channels.

    In order to further integrate this strategic content alliance, ZEE5 App, the home of extensive digital content library of ZEE, which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will also be available for download.

    The alliance aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.

    Speaking on this decision, Mr. Amit Goenka, CEO, ZEE International & Z5 Global said, “We are extremely glad and excited about this positive development. As content creators our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across
    12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re
    extremely glad to take this association forward.”

    Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now  have  access  to  the  engaging  and  diverse  content  from  Zee  Group.  At  Jio  we  are

    committed to providing our consumers the best of content from India and the world in our
    quest to accelerate digital inclusion in the country.”

    ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.

  • Zee5 launches 20 originals to drive up subscription

    Zee5 launches 20 originals to drive up subscription

    MUMBAI: Within days of entering the market, over-the-top (OTT) player Zee5 has announced 20 original shows across a variety of languages and genres to be launched by the end of April 2018 under Zee5 Originals. The regional languages in focus are Marathi, Telugu, Tamil, Malayalam and Bengali.

    Most of them are web series but three are Hindi short films along with one Bengali movie. The company has been brainstorming for a year to decide what will attract millennials. As a result, seven genres have been targetted–thriller, action, drama, comedy, satire, biopics and reality.

    The company is working towards driving up monetisation by putting all the content behind a paywall. Currently, Zee5 earns from both AVOD and SVOD but aims to increase the share of the latter going forth.

    Every month will see the launch of one new web series and one short film taking the total tally to over 90 shows by the end of March 2019.

    The most eye-catchy of the bunch is Karenjit Kaur, a biopic of Sunny Leone where you can see how she shot to stardom in Bollywood from an adult film actress. Other Hindi shows on offer are Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up and Dhatt Teri Ki and three Hindi short films Mehmaan, Tamashree, Sone Bhi Do Yaaron. There are two Marathi web series Liftman and Horn OK Please, two Telugu web-series Nanna Koochi, Chitram Vichatram, two Tamil web-series Kallachirippu, America Mappillai, one Malayalam web-series Utsaha Ithihasam and one Bengali movie Aranya Deb.

    Speaking to media, Zee International and Zee5 CEO Amit Goenka said, “Our aim is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Zee5 Originals will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice.”

    Zee5 digital head Archana Anand admitted that without any hard and fast regulation yet, there is more freedom. But she also mentioned that corporate honchos were aware of the type of content that needs to be shown or while keeping things fun and exciting.

    The ongoing concerns regarding data security on online platforms can keep viewers on their guard. Anand, however, said that the platform was committed to keeping people’s data secure and was even consulting international companies for strengthening it.

    A separate tab for kids’ content is on its to-do list by next month. Production of kids’ content will be ramped up in future along with acquisitions. The Zee network will leverage its global reach to tap into the vast Indian diaspora spread over the world.

    In an earlier interview Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, ““Zee5 is poised to be the largest digital platform for Indian entertainment in the world, bringing the best of live television, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all internet connected devices.”

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