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Tag: ZEE5 Global

  • Zee5 Global onboards Yogin Vora as associate director, digital marketing

    Zee5 Global onboards Yogin Vora as associate director, digital marketing

    Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director – digital marketing.

    Vora joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years.

    A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years of digital and three years of mainline media and marketing experience.

    He was previously associated with companies like DDB Mudra as partner – digital and Graphene Media as group head – offline and digital. He has also worked with Starcom Media and Madison Media in the past.

  • Zee5 rolls out in the US, announces Canada as another focus market

    KOLKATA: Zee5, owned by Zee Entertainment Enterprises Ltd (Zeel) has forayed into the US market on Tuesday eyeing over five million South Asia diaspora audiences. The service has been priced at $6.99 per month, and at $84 per year. The streaming platform also announced a special discount for the student community, with the monthly pack priced at $4.99 instead of $6.99.

    Zee5 has clinched a few key partnerships as well. It has joined hands with the North American Association of Indian Students to strike a chord with the young audience. It will also be partnering with MassMutual in the US to reach the latter’s extensive South Asian customer database.

    The launch was announced by Zee5 Global chief business officer Archana Anand along with actor Priyanka Chopra Jonas as the latter attended the event as a special guest. Along with unveiling the platform’s upcoming content slate, the duo revealed the global brand campaign – ‘Welcome to South Asia: Stories from our world.”

    Zee Entertainment Digital Businesses & Platforms president Amit Goenka said: “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With Zee5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres, and more, on any screen of their choice and with a completely personalized viewing experience.”

    In the coming months, Zee5 will release a number of movies, new shows, returning seasons of popular shows. RRR from filmmaker S.S. Rajamouli, Sunil Grover starrer Sunflower, Rangbaaz 3, Oka Chinna Family, returning seasons of recently acquired TVF Originals Pitchers, Tripling. Moreover, the platform has lined up Pakistani shows like Churails, Ek Jhooti Love Story, and Dhoop ki Deewar.

    Zee5 Global’s Archana Anand said: “Bringing Zee5 into the U.S. is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages.”

    This content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi) with key titles dubbed and/or subtitled in English.

    Terming Canada as another focus market, Zee5 also emphasised that it is available for Canadian audiences and that it will also be launching its campaign in Canada, thereby kicking off its marketing in the country. Zee5 sees much potential in the country, given that it has a tremendous amount of content across languages like Hindi, Punjabi, Tamil, and Telugu, perfect for key diaspora audiences within the Canadian landscape.

  • Zee5 set to launch in US on 22 June

    Kolkata: In what could be its biggest launch till date, Indian streaming platform Zee5 is all set to enter the United States market on 22 June.

    With this, the platform has set the stage for its rapid growth in a market that has over 5.4 million diaspora audiences with a deep cultural and language connection to its content. Zee5 is currently under beta testing in the US. This direct-to-consumer service launch is especially significant at a time when Indians settled in the US, many of whom remain deeply connected to their roots, are unable to travel home.

    The official announcement will be made at a virtual event where its platform and content will be unveiled. The company will also share key details about its plans for the market and its local partnerships, launch the brand campaign, and more.

    “The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through Zee5,” Zee Entertainment Digital Businesses & Platforms president Amit Goenka said.

    With this launch, the streaming platform will also open up access to the largest catalogue of content from South Asia including India, Pakistan, and Bangladesh to diaspora and even mainstream content consumers in the US who have been eagerly waiting to access Zee5’s massive content library. With 1,30,000 hours of content across 18 languages, Zee5 said it plans to offer a premium, highly accessible, and affordable option for viewers to engage with the best of South Asian stories.

    “The United States is home to millions of people whose families have a strong connect with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go-to platform for all Americans who love great storytelling,” Zee5 Global chief business officer Archana Anand said.

    With ‘language of your comfort’ being a key promise across Content, Navigation, and even Voice Search, Zee5’s content library promises to be tailor-made for the diverse cultures and languages of Indian and South Asian communities in the US. The languages include Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi). Key titles are also subtitled or dubbed in English.

    Zee5’s Annual pack, priced at $84 will be available across all major devices at a limited launch offer price of $49.99. Zee5 subscribers in the U.S. will also be the first to stream Salman Khan’s Radhe: Your Most Wanted Bhai.

  • Zee5 Global unveils fresh content line-up for April

    Zee5 Global unveils fresh content line-up for April

    KOLKATA: As we wind up the first quarter of the year, Zee5 Global has unveiled a fresh new line-up of content. Viewers can choose from a variety of Zee5 Originals, television shows, and non-fiction shows to enjoy their summer at home.

    Leading the April line-up is the much-awaited Zee5 Original Film Raat Baaki Hai starring Paoli Dam, Anup Soni, Rahul Dev, Dipannita Sharma and Akash Dahiya. Set to premiere on 16 April, the film is a remake of the popular play Ballygunge-1990, and has been directed by Avinash Das and produced by Samar Khan of Juggernaut Productions. The film revolves around a fateful meeting between two ex-lovers under strange circumstances: one of them is running away from the law for being a murder suspect.

    Zee5-ALTBalaji Original web series Mai Hero Boll Raha Hu starring Parth Samanth, Patralekha and late Asif Basra will drop on 20 April. Taking the viewers through Nawab’s rise as an underworld don in the late 1980s and 1990s, the intriguing drama documents how an amazing friendship and mentorship quickly turns sour when Nawab outperforms his mentor Lala. Next in line is His Story, a Zee5-ALTBalaji Original series starring Satyadeep Misra, Priyamani and Mrinal Dutt in lead roles. The Hindi series premierses on 25 April.

    Zee5 Tamil Original Film Mathil revolves around Laxmikanthan, a common man, who fights against a politician who usurps the wall of his dream house for an election campaign. Starring Mime Gopi and KS Ravikumar, Mathil releases on 14 April 2021 (Puthandu, the Tamil New Year); the trailer is already out. 

    Viewers can also enjoy a special Ramadan curation from 12 April onwards with a variety of delectable festive recipes from celebrity chefs Kunal Kapoor, Sakshi Batra and others. Furthermore, the platform will stream some of the most loved family movies, TV shows and Originals for audiences across markets. From Shabana Azmi’s Mee Raqsam to primetime legacy shows Razia Sultan, Jodha Akbar and popular originals including Daawat-e-Biryani, Jaadu Kadai and more.

    For Zee Tamil viewers, the platform is set to celebrate the grand success of Yaradi nee Mohini and Poove Poochudava crossing a landmark 1,000 episodes – the first ever shows to do so, with Vetri Vizha on 11 April.

    Zee Bangla viewers can enjoy a new fiction TV show Amader Ei Poth Jadi Na Sesh Hoy, where a rich girl Urmi decides to become a taxi driver, in an exciting journey of self-discovery and independence. Slated to be released on 12 April, the show stars Anwesha Hazra as Urmi. Zee Bangla will soon premiere Dance Bangla Dance Season 10, judged by Bollywood celebrity Govinda and popular Bengali superstar Jeet and Ankush. The exciting Sa Re Ga Ma Pa Bangla gears up to stream the grand finale on 18 April.

    Zee Punjabi viewers can celebrate Baisakhi with Neeru Bajwa and top Punjabi artists and TV stars in a special episode on 10 April, while in the popular Punjabi cooking show Swaad Aa Gaya, viewers can celebrate Baisakhi the whole week.

  • Zee5 Global unveils new content line-up for January

    Zee5 Global unveils new content line-up for January

    KOLKATA: Leading OTT Zee5 Global has unveiled a line-up of fresh content to kickstart the new year with a bang.

    Raising the curtains on 2021 on 1 January, the much-anticipated Zee5 Original Nail Polish takes viewers on a hypnotic journey of the uncertainties of the human mind. Nail Polish features an ensemble cast including Arjun Rampal, Manav Kaul, Ranjit Kapoor, and Anand Tiwari.

    On 7 January, a satirical comedy Kaagaz will narrate the story of a man who fought for his life for 19 years after being declared dead by a group of people keen to take over his assets. Starring the epitome of versatility, Pankaj Tripathi in the lead role, Zee5 original Kaagaz is directed by Satish Kaushik and is one of the most anticipated releases of 2021.

    Zee5 second Bangladeshi original What The Fry is set to premiere on 9 January. Directed by National Award-winning director Anam Biswas, What The Fry is a heart-warming tale of a suicidal film star who meets a simple guy and finds a deeper meaning to life. The show is free to watch for viewers in Bangladesh.

    Under its pay-per-view vertical Plex, Zee5 Global is set to release two digital-first blockbuster films. Premiering on 13 January, the comedy-drama Suraj Pe Mangal Bhari will take viewers back to the 90’s, before the social media era, where a wedding detective performs background checks on prospective grooms. The movie features some of the most acclaimed actors of the industry including Manoj Bajpayee, Diljit Dosanj and Fatima Sana Shaikh.

    On 14 January, another comedy-drama Biskoth will drop, with two prolific stars of the Tamil film industry – Santhanam and Tara Alisha.

    On 22 January, the platform will release a gripping original Jeet Ki Zid. An Amit Sadh starrer, the series is based on a true story of grit, determination and the military. It’s the tale of a soldier whose never give-up attitude helps him overcome tough challenges and turn the impossible into possible.

    Yet another action-packed Original, this time from Zee5-Alt Balaji combine, Bang Bang will premiere on 26 January. Shot in the picturesque landscape of Maharashtra, it is a high-octane thriller starring Ruhi Singh, Faisal Sheikh amongst others.

    Popular Tamil serial Singa Penne will return to Zee5, continuing the story of a girl who falls in love with a boy in the armed forces and decides to cross every hurdle to join the army herself. The second part of Singa Penne season one premieres on India’s Republic Day – 26 January.

    Lastly, on 27 January, Zee5 Global will stream its new TV show, Teri Meri Ek Jindri, encompassing the lives of two young lovers against the backdrop of Punjab. The new Zee TV romantic show is based on the evergreen mantra that opposites attract.

  • In with the new: Zee5 Global to end 2020 with a bang

    In with the new: Zee5 Global to end 2020 with a bang

    KOLKATA: Zee5 Global has lined up a fresh slate of originals to wind up 2020 with a bang. The OTT platform is ending the year with the robust content flow it has maintained throughout the year.

    Darbaan premiering on 4 December is inspired by a Rabindranath Tagore short story on love, loyalty and sacrifice. This Zee5 original film features Sharib Hashmi and Sharad Kelkar in lead roles.

    Lined up for release in the second half of the month is a remake of popular Nordic television series Black Widows, with an ensemble star cast that includes Mona Singh, Raima Sen, Swastika Mukherjee, Shamita Shetty, Sharad Kelkar, Parambrata Chattopadhyay, and Aamir Ali. Bisra Dasgupta has directed this highly-anticipated story of three oppressed women taking the bull by the horns to put an end to domestic violence. Black Widows premieres on 18 December exclusively on Zee5.

    Also lined up for release on 18 December is the world digital premiere of the Bangla movie Password. And on 29 December, Milind Soman and Shaheer Sheikh are set to share the screen in a magnum opus period drama Paurashpur, a Zee5-Alt Balaji collaboration.

    Apart from these, marking its second anniversary, Zee Keralam will be streaming two new serials – Kaiyethum Doorath that premiered on 30 November, and Manam Pole Mangalyam set to release on 21 December.

    Other new TV shows available on Zee5 are the much-awaited Zee Bangla show Aparajita Apu, which debuted on 30 November, Zee Tamil show Thirumati Hitler launching on 14 December, and Zee Punjabi fiction show Maava Thandiyan Chavan, releasing on 15 December.

    The streaming platform will also premiere Zee TV’s latest daily soap Kyun Rishton Mein Katti Batti, the story of a married couple who begin to have differences in their relationship, on 14 December, featuring new episodes every day.

    Among its year ender specials, Zee5 will air the popular Zee Rishtey Awards 2020 on 27 December. The streaming platform is also hosting a Global Content Festival through December, inviting entries for feature films, documentaries and shorts from independent film makers across the world, giving them a chance to showcase their content on Zee5.

  • Zee5 Global launches OTT Content festival for indie creators

    Zee5 Global launches OTT Content festival for indie creators

    KOLKATA: Zee5 has launched the Global OTT Content Festival, a first-of-its-kind initiative which will give independent filmmakers, students of cinema, and young content creators a global platform to showcase their talent on and find audiences in 190+ countries.

    Through the Content Festival, Zee5 Global is inviting entries for content created in any language across fiction and non-fiction TV shows, movies, documentaries, stories, short films, music videos and more. The duration for music videos or albums can be between three to five minutes, and audio-visual content comprising episodic content, film, web-series etc must have a minimum duration of 30 minutes.

    Participants are required to send in their entries to contentfest@zee5.com. Entries will be open for a month. An expert panel of judges at Zee5 will shortlist the top 50 entries which will then be premiered exclusively on the platform. Zee5 will also drive promotional efforts around the content globally on behalf of the filmmakers.

    The content festival is expected to attract the largest aggregation of entries across languages from multiple markets. Not only is the festival a singular unique opportunity for content creators to attain global fame instantly, but it will also add to the slate of language content already available on Zee5.

    Zee5 Global chief business officer Archana Anand said, “As a global platform, we’re often approached by people across markets for opportunities to showcase their content on Zee5.  We’re thrilled therefore to be announcing the Zee5 Global Content Festival, to give aspiring and budding content creators a chance for instant global recognition. An initiative like this will not only bring to the fore hidden gems from different countries but also add vastly to our already rich content library, and I eagerly look forward to watching the shortlisted entries.”

  • ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

    ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

    ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

    The virtual awards ceremony, held on 13th October 2020, was part of a Telecoms World Middle East event in Dubai. The winners were chosen by a panel of expert judges brought together by Terrapinn, the organisers of the annual Telecoms World Middle East Conference and Awards. The awards recognize outstanding performance in key telecom-related areas across the region and recognize those players that make this one of the most dynamic sectors globally.

    “We’re thrilled to be named the Digital Content and Streaming Service of the Year, that too for the second consecutive year. This award is a recognition of the tremendous love for our content across markets, the partnerships we have forged in the shortest span of time and our continuous initiatives to bring the best of Indian and South Asian content to our audiences worldwide. The Middle East is an especially important market for us, and we are very glad that our efforts and ambitions are being recognised here with this highly coveted award.” said Archana Anand, Chief Business Officer, ZEE5 Global

    Catering to not only South Asians but also mainstream audiences across countries, ZEE5 is today, with over 125,000 hours of on demand content and 60+ live TV channels, the largest single point destination for Indian content globally. From expanding its global reach through strategic partnerships across key global markets, to establishing itself as a premium advertising destination, the platform has achieved massive success at rapid speed during the past year. It has also been recently featured as one of the top 10 streaming apps downloaded globally and the sixth most downloaded Android app, by Sensor Tower. 

    The brand has also grown from offering 12 content languages at launch to now offering content across 18 languages, including Arabic, filling a growing demand among audiences for language content. Fast moving into its next phase of growth, it will soon launch multiple localized content and other initiatives in priority markets like Bangladesh and Middle East.

  • ZEE5 announces strategic partnership with Wego

    ZEE5 announces strategic partnership with Wego

    KOLKATA: Streaming service ZEE5 Global today announced its strategic partnership with the online travel marketplace Wego. This partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 free for an unlimited entertainment journey.

    This novel partnership will entertain and engage Wego customers across the Middle East and APAC in countries including UAE, KSA, Kuwait, Oman, Bahrain, Qatar, Egypt, Morocco, Turkey, Singapore, Indonesia, Malaysia, and Australia.

    “We are immensely delighted to announce yet another exciting partnership for the Middle East and APAC markets. This association with Wego will enable their large customer base across countries to now have easy access to all the premium entertainment content on ZEE5 and watch the latest Originals and Movies on-demand,” ZEE5 Global chief business officer Archana Anand said.

    Wego MENA and India managing director Mamoun Hmedan said, “We’re excited to partner with ZEE5 Global, one of the leading OTT players across regions. This collaboration is crucial to provide our users with more shopping choices and a wider and premium range of entertainment.”

  • ZEE5 Global announces its latest partnership with Cashback App ZNAP

    ZEE5 Global announces its latest partnership with Cashback App ZNAP

    MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Global.

    ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.

    Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.

    ZEE5 Global chief business officer Archana Anand said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”