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Tag: Zee24 Taas

  • Zee24 TAAS to telecast ‘RISE: Udyog Bhushan’ on 10 September at 4:30pm

    Zee24 TAAS to telecast ‘RISE: Udyog Bhushan’ on 10 September at 4:30pm

    Mumbai: In a resounding testament to the vibrant entrepreneurial spirit of Maharashtra, Zee24 TAAS is set to telecast the much-anticipated ‘RISE: Udyog Bhushan Program’ on 10 September at 4:30 pm. The widespread viewers of Zee24 TAAS will witness an unwavering dynamism and remarkable accomplishments of visionary entrepreneurs, painting a vivid picture of the resurgent entrepreneurial landscape in the state.

    Recent years have witnessed an unprecedented surge in startup ventures across southern Maharashtra. Through the ‘RISE: Udyog Bhushan’, Zee 24 TAAS celebrated the accomplishments of these outstanding individuals and provided an inspiration-driven platform for collaboration. It also served catalyst for enriching conversations, enlightening discussions, and uniting visionaries, industry mavens, and curious minds eager to learn and innovate.

    ‘RISE: Udyog Bhushan’ witnessed the presence of Uday Samant, Minister of Industries, Maharashtra Industry stalwarts representing various sectors, Udyog Ratna, Udyog Mitra Udyogini, Outstanding Marathi Entrepreneur was an inspirational figure for the attendees of ‘RISE: Udyog Bhushan. Sanjay D. Ghodawat, Founder and Chairman, Sanjay Ghodawat Group (SGG), also passed on the wisdom of the importance of acknowledging weaknesses and challenges and converting it into strength.

    According to Zee24 TAAS editor Nilesh Khare, “Fostering a culture of innovation, leadership, and inspiration is at the heart of Zee24 TAAS. Through the ‘RISE: Udyog Bhushan Program,’ we’ve uncovered the remarkable journeys of young executives and entrepreneurs reshaping the regional business landscape and leaving a lasting global footprint. Kolhapur, known for its entrepreneurial spirit, offers abundant opportunities in traditional craftsmanship, agro-based industries, and emerging sectors like technology and healthcare. With the pioneering RISE: Udyog Bhushan initiative, we stand by those in Kolhapur who are leading innovation, driving change, and setting new benchmarks for the region.”

    Zee Media Corporation Limited CEO Abhay Ojha further added, “Initiatives like ‘RISE: Udyog Bhushan is a powerful testament of our commitment to spotlighting the outstanding contributions of these individuals who are reshaping industries and uplifting communities. Zee Media Corporation Limited remains steadfast in the mission to champion and amplify these extraordinary stories.”

    The ‘RISE: Udyog Bhushan Program’ also received invaluable support from esteemed E V Charging Partner – Nikol EV, associate partners, including D Y P Group, Sainath Multistate Co-operative Credit Society Limited, Nero Industries, Supreme HR Consultants Private Limited, and Pitambari Agricare Division, Hospitality Partner Hotel Pearl, whose collaboration played a pivotal role in making this event a resounding success.

  • Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Mumbai: Zee24 TAAS, Maharashtra’s leading Marathi news channel, is set to captivate audiences with its most-awaited impactful Agri-Food Dialogue through the telecast of ‘Shetkari Parishad’ conclave, held in Pune. The telecast, scheduled for Saturday, 26 August 2023, at 4 PM, promises to be a beacon of transformative dialogue and innovation in the fields of Agriculture and Food Processing.

    With an unwavering commitment to fostering progress, Zee24 TAAS brought together leaders, experts, and stakeholders to discuss the key issues facing these critical industries. The Shetkari Parishad conclave not only highlighted the latest developments, opportunities, challenges, but also comprised of in-depth discussions focusing on the path forward for the agriculture and food processing sector.

    The wide-spread viewers of Zee24 TAAS will be able to get a deeper understanding on the sector listening to the esteemed voices from various domains, including political leaders and industry experts. Among them, Maharashtra Pradesh Congress Committee president Nan Patole highlighted the need for enhanced budget provisions for agriculture, stating, “Even though India is known for agriculture, the budget provisions are sufficient enough and not planned in a strategized way.” Emphasizing on the importance of soil health, Govt. of Maharashtra minister of agriculture Dhananjay Munde also further stated, “Farmers need  to check the quality of soil that will eventually help them to determine the fertility for better harvest.”

    Speaking on the success of Shetkari Parishad, Zee 24 TAAS editor Shetkari Parishad Nilesh Khare said, “The Shetkari Parishad is an agricultural renaissance that will echo in the annals of our history. It holds the power to shape a bright and progressive future for the agriculture industry. It is, in fact, a testament to our dedication to fostering impactful conversations that drive innovation and transformation within the sector.”

    Zee Media Corporation Ltd  CEO Abhay Ojha further added, “Our commitment to empowering the agriculture and food processing sector is resolute. The Shetkari Parishad serves as a cauldron of transformation, unifying the forward-thinkers, game-changers, and pathfinders who are scripting a new narrative for this critical sector.”

    Co-presented by  by Pitambari Nursery Franchise and Akkudas Trading, Shetkari Parishad’s  Tourism Partner was the Directorate of Tourism Maharashtra State, its Banking Partner was Buldhana Urban Cooperative Credit Society Ltd, its Associate Sponsors are Kanhaiya agro, Rajashree lottery, Quick start 24 Group, J.K.Hightek ops Ropvatika, Universal Biocon Pvt ltd, Vidharbha Irrigation system Pvt ltd, Dr.Bawaskar Technology(agro) pvt ltd and DYP Group, the Zee24 TAAS Shetkari Parishad has positioned itself as a catalyst for change in the agricultural landscape. 

  • Saam TV to launch OTT platform within 6 months

    Saam TV to launch OTT platform within 6 months

    MUMBAI: Sakal Group’s Saam TV recently went from being a full-fledged infotainment channel to a news channel with a focus on hyper-local content.

    Talking to Indiantelevision.com, Saam TV executive editor Nilesh Khare said, “In mid 2017, the organisation decided to change the channel to news and information channel and we implemented the new content strategy from 15 January 2018. Our channel is stable on 21 per cent viewership market share for the past five weeks.”

    Very soon, it will launch its news app and OTT platform in six months. It will be talking to WhatsOn, Hotstar and some other OTT players for the content. The channel has deals with Dailyhunt and Jio too.

    The channel has synergised with the parent company to create its own content which is completely in-house. The presentation, pattern and the graphic are also done by the in-house team. The editorial team of the channel includes 38 reporters in Maharashtra.

    Currently, the channel is focused on content and ratings and depending on the response to Saam TV, another channel launch could be on the anvil.

    The channel has many national and regional advertisers on board which includes Cadbury, Zee, Honda and Sony. Sony is launching a new Marathi general entertainment channel Sony Marathi on 19 August and the first TV campaign has been launched on Saam TV.

    According to the numbers provided by the broadcaster, the channel in its seven months of relaunch claims to have taken pole position with 21.34 per cent of the total viewership in the Marathi market with a target audience above 15 years in the time band of 6 am till 12 am.  

    Saam TV is followed by ABP Majha with 21.27 per cent share, Zee24 Taas at third position with 19.95 per cent viewership share, according to numbers provided by Saam TV.

    The Marathi news market consists of more than half a dozen channels including ABP Majha, News18 Lokmat, Zee24 Taas, TV9 Marathi and Jai Maharashtra to name a few. It is a hotly contested market with several broadcasters fighting tooth and nail for the top position.

  • Uday Nirgudkar joins News18 Lokmat as group editor

    Uday Nirgudkar joins News18 Lokmat as group editor

    MUMBAI: Uday Nirgudkar has joined Network18 as the group editor regional (west) for its Marathi news channel News18 Lokmat. Nirgudkar joins from Zee Media where he was the channel head for Zee24 Taas and CEO and editor-in-chief of DNA, an English newspaper from the same group.

    He has more than two decades of experience at leadership positions in various industries like infrastructure, BPO, education and has spent considerable time in media. Nirgudkar is a recipient of many awards for contribution and excellence in journalism. He has authored Marathi bestsellers such as Local-Global CEO and All about Winning Elections.

    Nirgudkar is an MBA & PhD from University of Pune & a science graduate from Mumbai University. A prolific speaker and author, he has an excellent understanding of the socio-cultural-political fabric of Maharashtra.