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Tag: Zee

  • ZEE unveils metaverse induction program in Bengaluru

    ZEE unveils metaverse induction program in Bengaluru

    Mumbai: Media & entertainment powerhouse Zee Entertainment Enterprises on Wednesday conducted its first-ever induction in a metaverse environment by welcoming 100+ campus graduates from top tech institutes across the nation; at its Technology and Innovation Centre in Bengaluru. The company’s Technology & Innovation Centre is focused on building the metaverse platform by leveraging augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs) and relevant data models for its digital platforms.

    The initiative was led by ZEE president – digital businesses and platforms Amit Goenka and ZEE president – technology & data Nitin Mittal, addressing the fresh batch of recruits. The metaverse induction was conducted by leveraging the Technology and Innovation Centre’s state of the art infrastructure and cutting-edge technology solutions: thereby offering an immersive mixed reality experience to the fresh recruits.

    Speaking about the initiative, Goenka said, “At ZEE’s Technology and Innovation Centre, we are imbibing a sharp strategic focus on enhancing our tech capabilities through a confluence of technology, data and talent. As we break new grounds and redefine entertainment by providing robust experiences across platforms, we are delighted to converge ZEE’s collaborative and entrepreneurial culture in the physical and digital realms through an immersive environment such as the metaverse. We aim to provide intuitive experiences across all aspects of an individual’s consumption, creation and transactional journey, and the first-ever metaverse induction program at ZEE, will not only help enhance our employee experience by boosting innovation and productivity, but also our consumer experience by several notches.”  

    Mittal added, “For over three decades, we have been a pioneer in breaking the norms of the industry and creating path-breaking content for more than 1.3 billion viewers across the globe. Our focus now remains on building capability for ZEE by leveraging technology to provide our consumers with extraordinary entertainment experiences. Our quest is to shape the next chapter of India’s media & entertainment Industry and the Metaverse Induction Program is yet another major step in that direction. Inducting, nurturing and retaining the right talent is key to any organisation’s success and we are committed to giving a world class experience to our tech enthusiasts right from day one.”  

    Commenting on the induction program, ZEE president – HR and transformation Animesh Kumar said, “As digital transformation continues to accelerate globally, the Technology and Innovation Centre at ZEE will play the lead role in driving the next era of innovation in content consumption. ZEEverse, is another major stride in a string of initiatives launched by the company in recent times towards our internal digital transformation that will enable the organisation to become future-ready and win in the emerging digitalised economy. Our focus is on building a collaborative, high-capability driven environment for our tech enthusiasts, who are the innovators of tomorrow. As we reimagine the future of our workplace, we are also elevating our employee experience by adopting a new induction module that will deliver an immersive and unique on-boarding experience to our fresh batch of recruits.”  

    ZEE is focused on offering a holistic environment to its talent workforce through the adoption of innovative and path-breaking technology. The company aims to enhance and widen its digital footprint, as it continues to cater to the global community and redefine the future of entertainment by leveraging a technology and innovation led strategy.

  • Grapes wins integrated creative mandate for Zee Media

    Grapes wins integrated creative mandate for Zee Media

    Mumbai: News network Zee Media has chosen Grapes as its integrated creative partner. The Delhi office will handle account servicing after a multi-agency pitch resulted in the win.

    The agency will focus on developing integrated communication strategies and creatives for offline and online media, in accordance with the mandate. 

    One of the top Hindi news stations in India, Zee News, as well as other Zee Network realms including ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas, and Zee Digital, which owns websites like Bgr.in, bollywoodlife.com, and India.com, are all included in the mandate.

    Speaking on the development, ZEE Media marketing head Anindya Khare said, “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative, and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

    Commenting on the mandate win, Grapes CEO and co-founder Shradha Agarwal said, “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

  • Zee Telugu to premiere Mahasangamam episodes on TV screens

    Zee Telugu to premiere Mahasangamam episodes on TV screens

    Mumbai: Zee Telugu is all set to present two dramatic and enthralling mahasangamam episodes of ‘Oohalu Gusa Gusa Lade’ and ‘Gundamma Katha’ on 13 and 14 July from 1 p.m to 2 p.m, which will keep everyone hooked to their TV screens.

    Oohalu Gusa Gusa Lade and Gundamma Katha have distinct storylines, however, both the shows aim to break societal stereotypes. Their plots are so engaging that they have gone on to build a cult following for themselves. With enthralling and exhilarating mahasangamam episodes of both the shows coming up, the audience is surely in for a treat.

    During the mahasangamam episodes, viewers will witness Manikyam (from Gundamma Katha), Jayanthi (from Oohalu Gusa Gusa Lade) and a few others preparing to perform some rituals since their village is organising a religious ceremony after the village goddess sheds tears of blood. As a part of the ceremony, the entire village will be obligated to sacrifice all their ornaments to the goddess and all the villagers agree to do so. However, the antagonists make an attempt to play spoilsport and bring shame to Manikyam and her family in front of the villagers. How the lead jodis of both the shows avert this humiliation through a series of twists and turns forms the crux of mahasangamam and these high-octane episodes will keep everyone at the edge of their seats. 

  • Zee Telugu to premiere ‘Mukkupudaka’ on 11 July

    Zee Telugu to premiere ‘Mukkupudaka’ on 11 July

    Mumbai: Adding new content to its cutting-edge lineup of shows, Zee Telugu is all set to launch its new serial Mukkupudaka. Zee Telugu has always aimed at entertaining its audience with an array of unique fiction shows ranging from romantic tales to mythological and supernatural narratives as well as family dramas. Joining the trend, Mukkupudaka will be a traditional and deep-rooted family drama.  

    The show will hit screens on 11 July and air every Monday to Saturday at 8 p.m, only on Zee Telugu. 

    Steering clear from the usual mother-in-law and daughter-in-law tussle, Mukkupudaka revolves around Vedavati’s desperate search for a daughter-in-law who could be her successor in fulfilling a religious obligation to save their village from the wrath of Goddess Annapurna Devi. The catch here is that the daughter-in-law’s horoscope must completely match Vedavati’s horoscope. What’s more is that her younger son, Srikar (Raki Gowda), is Vedavati’s only hope as her money-minded elder son goes against her wishes. While Vedavati’s search continues, Srikar falls in love with Avani (Aishwarya Pisse), a tourist guide in their city.

    But will Avani’s horoscope match Vedavati’s horoscope? If not, will Vedavati accept Avani as her daughter-in-law? And why did Goddess Annapurna get angry in the first place? And what obligation did she put on the village? With plenty of questions in everyone’s mind and with several twists and turns in the tale, we are sure the audience will enjoy this thrilling yet emotional rollercoaster ride. 

  • WION rolls out outdoor campaign in domestic & international airport lounges

    WION rolls out outdoor campaign in domestic & international airport lounges

    Mumbai: The Indian multinational news channel WION has launched a six-month-long campaign at the domestic and International airport lounges of Delhi, Mumbai, and Kolkata.  

    The campaign leverages multiple live screens across India’s three major airport lounges and premium cafés where the WION channel will run Live constantly targeting the highfliers and potential WION viewers. 

    Highfliers form a large part of the WION target group. The objective of this campaign is to serve the travellers with news content which is relevant and factual and enhance brand awareness among the English news viewing target group. This will also aid sampling for the brand.

    Speaking of the campaign, Zee Media Corporation marketing head Anindya Khare said, “WION has always believed in facts and not in jingoistic reportage and loud debates. By increasing our presence among the frequent fliers, we aim at increasing our brand awareness and viewership through this campaign.”

    WION news has been at the forefront in covering news from all over the world. The channel’s reportage on the ongoing conflict between Russia-Ukraine has been lauded not just by viewers across the globe, but also by world leaders. The YouTube channel of WION has received over three hundred fifty two million views, surpassing international media channels such as CNN, BBC, and Aljazeera. It is also way ahead of many Indian English News channels such as India Today, NDTV, and Times Now.

  • Over 200 exhibitors to participate at Mipcom Cannes 2022

    Over 200 exhibitors to participate at Mipcom Cannes 2022

    Mumbai: Over 200 exhibitors from 30 countries have already booked stand space for the world’s entertainment content market Mipcom Cannes 2022. The majority of returning exhibitors are back to their pre-pandemic booth sizes or larger, bolstered by the re-opening of major outdoor stands on the Croisette beach and surrounding the Palais des Festivals. The demand for exhibit space affirms a strong content sales and acquisitions climate supported by buyers and sellers to return to in-person international business meetings.

    RX France (formerly Reed Midem) has also announced plans to launch a new International co-production market alongside the exhibition in the Palais des Festivals dedicated to accelerating international co-production and development business in Cannes. Billed as ‘the mother of all entertainment content markets’, the 38th edition takes place from 17-20 October 2022 in the Palais des Festivals. MipJunior returns to its pre-market weekend schedule from 15-16 October at the JW Marriott Cannes.

    Also new for 2022 is ‘The Seaview Producers Hub’, an inaugural 1000 SQM (10,673 SQFT) networking lounge and event space, set against the backdrop of Cannes’ iconic sea view and introduced to reflect the increased focus at the market for exploring early-stage development and co-production partnerships.

    Created to be the base of the new co-production market at MIPCOM, the supersized Seaview Producers Hub will feature a lounge with indoor and outdoor seating to accommodate hundreds of daily meetings prioritised for creators, producers, commissioners, and development executives. The Seaview stage and curated areas will support the co-production programme and daily events. The Mipcom Seaview Producers Hub aims to become the annual business hive and fresh hang out point in Cannes for producers and everyone involved in co-productions worldwide, serving as a catalyst for international deal-making in the heart of the Palais des Festivals.

    RX France Entertainment Division director Lucy Smith said, “2022 is undoubtedly the comeback year for Mipcom Cannes. A healthy set of confirmations four months out from the market, with more being added daily, demonstrates the huge appetite for the return of a full strength Mipcom. And, unhampered by last year’s travel restrictions, to meet increased demand we have a supersized edition planned for this October in Cannes. More to come over the coming months. Watch this space!”

    Companies confirmed to exhibit to date include Zee Entertainment, All3Media International, AMC Studios,  Keshet International, Lionsgate, Mattel, NBCUniversal International, Netflix, Warner Bros. International Television Distribution, WildBrain and ZDF Studios.

  • ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    Mumbai: ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’. 

    ZEE also launched a microsite, where partners from across the country could register themselves and upload videos practicing Yoga, performing asanas as part of the daily challenge. The company has announced 450 lucky winners, rewarding them with fitness bands and yoga mats. Giving this activity a quirky angle, ZEE Entertainment coined the tagline – ‘Aap Fit Toh Manoranjan Hit’, paying an ode to the unmatchable contribution and support of the Cable and DTH industry.

    The first-of-its-kind campaign launched on 15 June 2022, witnessed the company’s distribution partners take up the seven day Yoga Challenge, wherein each day the partners participated to practice a new Yoga pose. Through this initiative, the company aims to emphasize on the importance of health as well as spread awareness about Yoga among the masses.

    The fitness challenge garnered massive support from partners and larger community across the country, who shared videos and posts across social media platforms, using the campaign hashtag #YogaWithZEE. Dedicating the week-long campaign towards health and fitness as well as the well-being of over nine hundred partners, the company has been consistently engaging with partner offices and other stakeholders through such on-ground activations and pioneering initiatives.

    Speaking on the campaign, ZEEL chief revenue officer- affiliate sales Atul Das said, “We are delighted with the huge response received from partner offices for this first-of-its-kind initiative. At ZEE, we firmly believe in promoting healthy lifestyle habits and work-life balance among employees as well as other stakeholders, which includes our distribution partners from Cable and DTH industry. Through this campaign, we wanted to spread awareness about the benefits of Yoga as well as urge our partners to include yoga as part of their daily lives, just the way they ensure an uninterrupted dose of entertainment to our viewers. As an industry and an ecosystem, it is imperative for us to ensure that each and every member of the stakeholder community gives priority to their health and makes physical fitness regime an integral part of daily routine.”

    The ‘Aap Fit Toh Manoranjan Hit’ campaign is a tribute to the entire entertainment distribution ecosystem which has efficiently been able to deliver entertainment to the Indian audiences, even when the country was going through turbulent times. ZEE took this initiative to award this spirit by taking care of its partners’ health. 

    The winners have been announced on the company’s micro-site and social media pages.

  • ZEE Sarthak unveils new campaign to boost brand identity

    ZEE Sarthak unveils new campaign to boost brand identity

    Mumbai: The leading Odia entertainment channel, ZEE Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The new brand identity of the channel aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences.

    As part of the campaign, ZEE Sarthak has further announced a signature step challenge on the channel anthem. The high-octane campaign has been launched on the ZEE Sarthak channel and will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

    Inspired by the cultural ethos of the region, the all-new campaign is built with popular characters from the channel who reflect the very being of the Odia woman and salute her magnificent grace and resolute inner strength. Music directed by Indradip Dasgupta and the first-ever Odia song is sung by the prominent playback singer Aakriti Kakar. The channel aims to further strengthen its connection with the audience through a distinct range of shows, relatable storytelling and refreshed brand identity which offers an enhanced viewer experience.

    Over the years, Zee Sarthak has cemented its dominance with its popular and leading shows in the market – Jhili, Bijayanai, Sunajhia along with engaging non-fiction IP formats like Didi No.1, SRGMP and many more. As the leading channel in Odisha, ZEE Sarthak strongly follows a consumer-centric approach to creating and curating a strong mix of fiction and non-fiction shows that have been consistently gaining widespread popularity among viewers. The all-new campaign celebrates the Odia women’s spirit and resilience, which is reflected in the channel’s content philosophy.

    Talking about the channel’s new campaign, ZEE Sarthak chief channel officer Pratik Seal said, “We aspire to keep Odisha’s preferred choice of entertainment with our viewer-first approach. The success garnered by our recent shows such as Jhili and Didi No.1, has played a critical role in reinforcing our promise of offering extraordinary entertainment. Going ahead, we have interesting properties lined up for our audiences, which include the new seasons of the much-loved and widely popular Sa Re Ga Ma Pa, Dance Odisha Dance and more new stories. We will also continue to broadcast the much-anticipated Jagannath Puri Rath Yatra. Taking the channel’s entertainment quotient a notch higher, the brand-new identity is another major leap that will enhance our viewing experience and further strengthen our connect with the audiences.”

    Commenting on the announcement, ZEEL East chief cluster officer Samrat Ghosh, “At ZEE, we have always kept the viewers at the nucleus, while leveraging aspects such as design thinking to formulate an intriguing yet entertaining mix of shows as part of our content slate. ZEE Sarthak is the number one Odia GEC channel & one of the most successful regional GEC channels in India. Our brand and content have always highlighted progressive & culturally-rooted thoughts complimenting deeply ingrained values of middle-class Odias. The spirit of this culturally rooted progressive thought has been always displayed through our extraordinary stories and empowered women characters that mirror the culture and simplicity of Odia women (the ‘Lakshmi’ of Odia households), is a key factor behind this popularity. In line with the channel’s content philosophy of ensuring consumer centricity and offering ‘Truly Odia’ (Khanti Odia) content to the audience in the region, Zee Sarthak is proud to announce its new campaign which captures the true spirit & voice of middle-class Odia women. In addition to this, Zee Sarthak over the years has launched several initiatives with an aim to empower the women of Odisha. The song that we are launching today and the ‘Nalli Bindu’ initiative is a step in the same direction.”

    “ZEE Sarthak had recently announced the launch of ‘Nalli Bindu’ campaign in association with Raja Prabo festival to spread awareness about women’s right to menstrual hygiene. Leveraging its reach and popularity, the channel launched a hard-hitting film centered around girl child’s education. The one-of-its-kind film ended with a call to action, urging audiences to donate to the ‘Naali Bindu’ website to support a girl child’s education. Therefore, moving ahead in the journey, we want to cherish the relationship we have with our viewers and partners, and together march towards an extraordinary journey that reflects the true sentiment of Nuwa Kahani Nuwa Rangare, Atoot Samparka Ama Sangare,” added Ghosh.

    Talking about the new brand identity, ZEEL chief marketing officer content SBU Kartik Mahadev said, “At ZEE, our content and brand design is centered around the consumer. Our understanding of ‘Odiatwa’ (truly Odia being) has played a crucial role in maintaining a leadership position in the market. The new identity of ZEE Sarthak is both rooted and contemporary, taking inspiration from culturally significant symbols and regional art expressions such as the revered ‘Nilachakra’ and the local patterns of ‘Sambalpuri’ saree weave and signature ‘filigree’ jewellery. We believe this revamped brand identity will strengthen our emotional connect with the Odia viewer. The circular holder for the channel name symbolises how the inner circle (family and community) is integral to being Odia. Zee Sarthak’s new identity reflects the cultural ethos of the region as well as emphasises on our vision and commitment to be the most preferred choice of entertainment in the market through relatable and insightful storytelling.”

  • Zee Marathi launches ‘Satyavan Savitri’ in 3D visual effects

    Zee Marathi launches ‘Satyavan Savitri’ in 3D visual effects

    Mumbai: Zee Marathi has launched a mythological show Satyavan Savitri to offer a visual treat to the audiences with its spectacular 3D visual effects (VFX). It adds grandeur and takes viewers into different dimensions to enthrall them. Zee Marathi has become the first ever Marathi GEC to amp up the entertainment quotient with this brilliant move.

    Over the last twenty years, Zee Marathi has established itself not just as a channel but as Maharashtra’s socioeconomic and cultural facilitator. With its rich legacy and strong foothold in the Maharashtra market, Zee Marathi has always set high benchmarks when it comes to creativity and innovation.

    Keeping up to its unique format, the show was also launched in an innovative manner, wherein the media was given an exceptional experience using virtual reality storytelling. With the virtual reality (VR) glasses on, the media plunged themselves into the immersive & engaging three-dimensional world of Satyavan Savitri. The cast of the show took this exciting experience too and were mesmerized by the output of the show. Zee Marathi has always kept its audiences at the centre of all its decisions, and the channel extended this experience to its beloved audiences as well. Zee Marathi is visiting audiences across Maharashtra and showing them the magic behind the VR glasses. This unique promotional activity is leaving the audiences surprised.

    Commenting on this, Zee Entertainment Enterprises chief cluster officer – north, west & premium channels Amit Shah said, “Zee Marathi is not just a channel but also a mirror to the cultural heritage of Maharashtra. The channel has always pushed its boundaries to enhance its offerings and present top-notch entertainment to its viewers. This time, Zee Marathi is not just offering the folklore of Satyavan Savitri but is bringing forth the most exciting visual treat to them with 3D VFX which offers an unusual viewing experience. We hope that the audience appreciates our efforts and enjoys this unique experience and the show.”