ITV

Tag: Zee

  • Zee5 adopts common media application format

    Zee5 adopts common media application format

    Mumbai: Zee5 has successfully adopted the common media application format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move, implemented by the company’s technology & innovation centre based in Bengaluru, facilitates smoother video playback across devices and allows Zee5 users to experience good AV quality even in areas with low internet bandwidth.

    By optimising bandwidth consumption and reducing operational costs, Zee5 is expanding its reach to 100 million users, ensuring more viewers can have access to high-quality streaming. CMAF is a versatile and extensible standard designed to package segmented media, enabling seamless cross-device compatibility. By adopting CMAF, Zee5 is not only ensuring an uninterrupted viewing experience but also reducing latency, a critical factor in live streaming of sports, news and events.

    Reflecting on the impact of CMAF, Zee’s chief technology and product officer Shiva Chinnasamy said, “Our strategic focus is to provide best-in-class AV experience even in areas with low internet. CMAF allows us to serve content more efficiently, ensuring no data wastage while delivering high-quality immersive experiences to every viewer, no matter their bandwidth. Zee5 is focusing on building in-house capabilities to provide robust services and experience to their consumers and adoption of CMAF is a crucial step to achieve the same.”

    Zee5 India chief business officer Manish Kalra said, “At Zee5, we remain focused on enhancing viewer experience through cutting-edge technology. Adopting the Common Media Application Format (CMAF) is a step forward in Zee5’s vision to democratise access to quality entertainment. This ensures that even in regions with low internet connectivity, our users can enjoy seamless viewing experiences. This strategic move reflects our commitment to bring quality content to a broader audience, which also aligns with our goal of delivering immersive entertainment across multiple devices. CMAF represents a significant step in further refining how our viewers engage with content on our platform.”

    Commenting on the success of the format, Zee’s SVP & head of video engineering Suneel Khare said, “The implementation of CMAF is strategic. It allows us to streamline and improve our content delivery, enabling real-time low-latency streaming while significantly reducing data requirements. This enhancement ensures smoother playback even in regions with low bandwidth, expanding Zee5’s reach to a broader audience, including those with limited internet access.”

    Zee5’s successful implementation of CMAF has resulted in several key advantages, including:

    . Low-latency streaming: Essential for live events, CMAF ensures near real-time video delivery, minimizing delays and enhancing live event viewing.

    . Bandwidth optimization: The efficient CMAF packaging reduces data consumption, enhancing video quality in low-bandwidth environments.

    . Cross-device compatibility: CMAF supports both HLS (HTTP live streaming) and DASH (Dynamic Adaptive Streaming over HTTP) formats, ensuring consistent video playback across mobile devices, Smart TVs, and more.

    . Future-ready encryption: CMAF utilises Widevine CBCS technology, a standard for content protection that allows for seamless playback across both Apple & Android devices and ensures a seamless and secure streaming experience.

    Zee’s principal architect of video engineering Rahul Banerjee added, “With CMAF, the real-time improvements in video quality and reduced buffering have significantly enhanced viewer engagement. This upgrade ensures viewers enjoy higher-quality streams with minimal delays, even in regions with weaker internet connectivity.”

    CMAF has enhanced the viewer experience and provided operational benefits for Zee5. By optimising content packaging, it has reduced storage requirements by over 30 per cent while keeping CDN (content delivery network) costs stable despite increased demand for higher-resolution content. Additionally, CMAF’s scalability allows Zee5 to expand its global reach in over 12 languages, maintaining consistent performance during peak usage.

    With CMAF, Zee5 improves operational efficiency and strengthens its commitment to delivering quality content to a diverse audience. The platform’s approach to content packaging and delivery positions it well for the evolving OTT landscape.

  • Zee to go the whole hog with DP World ILT20 cricket league in 2025

    Zee to go the whole hog with DP World ILT20 cricket league in 2025

    MUMBAI: Sports is what it had let go of more than a decade or so ago. Now Zee Entertainment is making a big-bang entry back into it. The entertainment giant announced today that it will be telecasting the DP World International League T20 (ILT20) on 15 of its channels, on Zee5 and on its syndicate partners’ TV and digital networks across the world from 11 January 2025 for the month long cricket fiesta. 

    Among the channels it will be telecasting the matches include: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD, &Flix HD. The DPL ILT20 tournament will also be free to view on one of India’s leading OTT platforms – Zee5. 

    A press release issued by the network states that the idea is to capture a viewership of 230 million just from India. What will help it get there is the fact that the tournament will be shown on its southern language channels as well, expanding its reach exponentially. 

    The matches will take place at three iconic UAE locations – Dubai, Abu Dhabi and Sharjah – starting from 11 January  to 9 February 2025.

    “Zee is delighted to present third season of DP World ILT20 to cricket fans in India and across the globe, offering an electrifying experience across our 15 linear TV channels and OTT platform, Zee5,” says Zee chief growth officer-digital & broadcast revenue. “With some of the finest players, iconic stadiums and top sporting franchises, we aim to elevate the cricket carnival experience, building on last year’s success and cementing the league’s status as the second most watched T20 cricket league globally.” 

    DP World ILT20, in its second season, drew 200,000 attendees over 34 games. The league is the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world, including a staggering 221 million viewers from India. With a notable 46 per cent share of female viewership and 55 per cent share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment, says the press release.

    “The difference between DPL World ILT20 and IPLT20 is that each of the franchises can have more international players on the teams in our league. The IPL has by its construct more Indian players in each team,” Sehgal had told news channel Wion during an interview earlier this week. 

    The existing roster continues to be strong with the presence of players like David Warner, Sunil Narine, Andre Russell, Nicholas Pooran, Lockie Ferguson, Wanindu Hasaranga and Jake Fraser McGurk among others.

    The franchise-style tournament DP World ILT20 comprises six teams: Abu Dhabi Knight Riders (Knight Riders Group), Desert Vipers (Lancer Capital), Dubai Capitals (GMR Group), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriorz (Capri Global).

    The previous edition was won by MI Emirates.

  • Subhash Ghai’s Mukta Arts inks deal for 37 films with Zee

    Subhash Ghai’s Mukta Arts inks deal for 37 films with Zee

    MUMBAI: The Shubash Ghai-promoted Mukta Arts today informed the Bombay stock exchange that is has entered into an assignment agreement and executed a term sheet with Zee Entertainment Enterprises for 37 of its films.  The deal assigns the  satellite and media rights of the films to Zee for six years, commencing 25 August 2027.

    Mukta Arts announced that the duo agreed to a 25 per cent higher fee for the rights as compared to the previous agreement. The two did not disclose what the final deal amount is.  Amongst the big films that Ghai has helmed include: Karz, Khalnayak, Hero, Ram Lakhan, Karma, Pardes, Saudagar, Taal, Yaadein, Bombay To Bangkok, Good Boy Bad Boy, Khanna & Iyer, Sham Ghanshyam.

    Mukta Arts has had a long history of working with Zee with its films being licensed to the broadcaster repeatedly. The duo signed a deal wherein the veteran film maker would make three films for Zee Studios in 2021.The first of these was 36 Farmhouse which was released in January 2022.

    Recently, Mukta Arts, Mukta A2 cinema, Zee Cinema and PVR announced that the Anil Kapoor-starrer Taal would be re-released in theatres from 27 September in the twenty-fifth year of its first release. 
     

  • Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Mumbai: In today’s fast-paced world, staying relevant means embracing change. India’s iconic singing reality show Sa Re Ga Ma Pa is launching its latest season with a new format, featuring a fresh panel of mentors and distinguished voices from across the country. Zee TV has released a brand film highlighting the season’s theme ‘Nayi Aawaaz, Naya Andaaz,’ showcasing the musical expertise of the mentors, whose melodies have resonated with audiences across India.  

    The brand film captures a gamut of emotions that are a part of our daily lives. It opens with a young girl sobbing in her bedroom after a heartbreak. The voice-over (VO) whispers, “Jab dil tootta hai toh hum hai.” From beneath the bed, mentor Sachet Tandon gently sings the iconic lines of his soul-scorching melody “Bekhayali mein bhi tera hi khayaal aaye”. Cut to a boy staring into the mirror, his eyes reflecting the same sorrow. Behind the bathroom door, Parampara Thakur picks up the same melody she and Sachet have composed together with love, completing the heartfelt duet.

    The story takes a joyous turn as the same couple’s ring ceremony brings their families together. The VO continues, “Aur jab wahi toota dil judta hai toh hum hai,” as Sachin-Jigar emerge from behind with a lively rendition of their romantic hit “Apna bana le piya.” The celebration then peaks with a vibrant wedding party and the VO concludes, “Judte hue dil ke jashn mein toh main he suit karta hoon na,” with Guru Randhawa lighting up the scene, dancing and singing to his popular track “Tenu Suit Suit Karda.” The mentors then introduce themselves before joyously exclaiming together, “India ke har emotion mein hai hum. Aur ussi India ke liye laa rahe hum, nayi aawaaz, naye andaaz mein!”

    Zee TV chief channel officer Mangesh Kulkarni said, “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    ZEE CMO, content SBU Kartik Mahadev added, “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

    With its rich legacy and commitment to constant reinvention, Sa Re Ga Ma Pa is all set to embark on a new chapter. From chart-topping hits to captivating performances, the show promises to bring viewers on a musical journey like never before. Be prepared to witness musical excellence, emotional stories, and fresh talent as Sa Re Ga Ma Pa returns at 9 pm on 14 September, exclusively on Zee TV.

  • Zee hires Shiva Chinnasamy as chief technology & product officer

    Zee hires Shiva Chinnasamy as chief technology & product officer

    Mumbai: Zee Entertainment has appointed Shiva Chinnasamy as its chief technology and product officer.

    In this new role, Shiva will be based at the company’s Technology & Innovation
    Centre (TIC) in Bengaluru, and will report into  Amit Goenka who holds the position of president – digital business, international linear business, enterprise technology and broadcast
    operations & engineering.

    Shiva will be responsible for the efforts being undertaken at the TIC across data, artificial intelligence (AI) & machine learning (ML) to enhance the consumer experience across platforms and further support Zee’s growth plans across its core business segments.

    “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being  implemented to enhance the capabilities of the businesses,” said Goenka. “Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement Zee’s long-term growth trajectory”

    “I am honoured to join the journey of Zee at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation,” disclosed Chinnasamy. “I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for Zee.”

    “The OTT and media segments are ripe for tech led disruption. And I couldn’t think of a more exciting place to be at now than at Zee, which has a track record of innovation in Indian media space.  And I think Zee TIC has one of the coolest offices in Bengaluru. And we are cooking some of the coolest apps out there,” he later posted on LinkedIn.

    Chinnasamy has over 20 years of work experience across technology, data science and analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across ad tech, eCommerce, omni channel retail, B2C fintech, B2B SaaS, platform engineering and mobile engineering.

    He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution. Previously, he was associated with Rippling as the India Site Lead, responsible for building a high performance, data driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.

  • ZEE joins forces with Curativity

    ZEE joins forces with Curativity

    Mumbai: In keeping with its mantra of consumer-centricity, ZEE has embraced an innovative marketing approach that has begun to yield rich dividends in terms of viewer engagement and consumer love. This unique strategy that ZEE calls ‘Winning Moments’ aims to retain and acquire new audiences by embedding culturally relevant sentiments into the network’s content, fostering a sense of community and fuelling meaningful conversations across both TV and digital platforms. Taking this approach a step further, ZEE recently collaborated with its creative partner Curativity to actively create and deploy curated content moments into the daily soaps across the network’s general entertainment channels that resonate deeply with viewers, enhancing relatability, engagement and topical relevance.

    ZEE’s robust social media community enjoys a staggering 191 million followers and subscribers, fuelling 18.4 mn organic interactions and 3.5 bn organic monthly video views, amplifying the reach of these conversations led by the network’s key protagonists who hold significant influence and credibility in the minds of the audience.

    Here’s a look at some of the winning moments ZEE crafted across its shows in partnership with Curativity. Zee Tamil’s Sandhya Ragam reimagined the traditional Seervarisai custom, where instead of the ubiquitous display of jewellery, gold, and other valuables that are offered by the bride’s side of the family to the groom’s family, the protagonist’s family chose to showcase her medals, certificates, and trophies. This powerful gesture emphasised valuing daughters for their true potential and accomplishments, rather than material possessions. Watch the moment at https://www.facebook.com/share/v/njWvVfjSPJGb9BQi/ The impact of this moment was profound, with its reach on Facebook being 15 times the average performance.

    Similarly, the evocative #MaaKaVote campaign , launched on Mother’s Day and timed with the election season in India, encouraged moms to vote for themselves and learn to prioritize their own aspirations amidst their ceaseless duties, promoting the idea of self-care. The campaign resonated deeply, achieving 12 million in organic reach and 0.5 million engagements for the #MaaKaVote film. Zee Marathi landed an important message on the occasion of the Vat Savitri festival where married women tie a thread around a tree trunk as a marker of new beginnings. As a part of an interesting conversation #JuneyBandhNaveBandh , the protagonist of Punha Kartavya Aahe was encouraged to untie the old threads of her previous marriage as a metaphor to letting go of the past  before embarking on the journey of her second. Meanwhile, the #PalakChuka initiative by the same show acknowledged that even parents are navigating their roles as father or mother for the very first time and are bound to make mistakes. The campaign promotes the idea that, just as children are forgiven for their mistakes, parents too should recognize their imperfections without self-reproach, fostering a healthier, more forgiving approach to parenting.

    ZEE CMO – content SBU Kartik Mahadev said, “At ZEE, we believe in the power of everyday innovation in storytelling that compounds to positively impact society, nurture relationships and inspire change. Today, our characters are more than just fictional personas. They reflect the evolving aspirations of our viewers, taking on vocations such as bankers, bakers, entrepreneurs, and teachers, embracing life 2.0 with vigour and resilience. They are the original influencers, deeply engaging with audiences across multiple regions and languages, connecting with millions on TV and social media daily. Our collaboration with Curativity has enabled us to craft moments in our content that align perfectly with this vision, helping us not only engage but also connect deeply with our viewers on relatable themes. By fostering a sense of community among viewers deeply invested in our content and characters, we open up meaningful conversations and enable deeper connections with the audiences.”

    Curativity co-founder Amer Jaleel said, “Curating creative and cultural solutions for Zee TV has been one of the most enriching journeys for Curativity. Our platform has independent regional talent that can think in the ethnic nuances needed for original language content. This vertical is being developed by Curativity for both content brands as well as consumer brands and happens to be one of the pillars of our platform. With the team at Zee, the curated independents of Curativity Rupesh, Ketan, Niranjana and their teams are actively feeding in-content ideas that the Zee creative teams are incorporating into the show and building on social media. It’s an extremely interesting exercise for us and we’re thankful that the platform is being leveraged for innovative forays as this!”

  • Arasu Cable TV faces broadcaster backlash over Rs 500 crore unpaid dues

    Arasu Cable TV faces broadcaster backlash over Rs 500 crore unpaid dues

    Mumbai: Broadcasters have voiced their concerns as TN govt-owned firm Arasu Cable TV (TACTV) fails to pay Rs 500-cr dues. Numerous broadcasters including Sony, Zee, Viacom, Disney Star, and Sun TV have raised concerns regarding unpaid dues which according to sources have been outstanding for over a year.

    In response to the prolonged non-payment, the Indian Broadcasting and Digital Foundation (IBDF) addressed a letter in March to Tamil Nadu’s IT and Digital Services minister Palanivel Thiagarajan and TACTV’s managing director, A John Louis, calling for a fair and sustainable business environment.

    “Given the severity of this issue and its adverse impact on the industry, we urgently seek your esteemed intervention to expedite the clearance of TACTV’s subscription dues. Resolving this matter promptly is vital for restoring confidence and stability in Tamil Nadu’s broadcasting ecosystem,” the IBDF stated in the letter dated 13 March.

    Sources indicated that the Tamil Nadu state government has not yet addressed the broadcasters’ requests, citing TACTV’s financial difficulties.

    Thiagarajan was quoted as saying by the Tamil newspaper Dinamalar on 29 June that Arasu Cable owes Rs 525 crore in fees to television broadcasting companies. The Tamil Nadu Government Cable company is in a critical state. It’s up to the contractors to provide the necessary support.

    When asked why broadcasters haven’t cut off TV channel access to TACTV, a leading broadcaster’s executive mentioned fears that the state government might retaliate against their business in the region. Another executive highlighted concerns about potential copyright issues and signal piracy if they disconnected the service.

    Broadcasters have the option to appeal for pending dues through the Telecom Disputes Settlement and Appellate Tribunal (TDSAT).

    TACTV has also not complied with a 2022 Central government advisory directing Union ministries, state governments, and union territory administrations to cease involvement in broadcasting or distribution activities by 31 December 2023. This advisory aimed to prevent the politicization of broadcasting, as content could potentially promote the ruling party and influence voters.

    The Ministry of Information and Broadcasting (MIB) has included similar provisions in the draft broadcasting bill, which will gain legal authority once enacted. MIB officials have discussed the issue with TACTV, but the matter remains sub judice.

  • Zee sets up Kenyan broadcasting subsidiary

    Zee sets up Kenyan broadcasting subsidiary

    Mumbai: Even as Zee Entertainment Enterprises led by Subhash Chandra is streamlining businesses by laying off high cost senior management, it is also expanding its footprint international.

    Last week, the media major informed the Bombay stock exchange that it was setting up a step down subsidiary for its UK outfit in Kenya.

    Styled as Zee Media Kenya Ltd (ZMKL), it has been set up to launch free to air channels in in Kenya and east Africa.

    Zee Entertainment UK Ltd (ZeeUL) is investing 1000 Kenyan schillings in its equity with a price of 100 KES per share. ZMKL has received clearance from the Kenyan registrar of companies for its incorporation.

  • Sony Pictures’ Tony Vinciquerra’s perspective on the Zee merger

    Sony Pictures’ Tony Vinciquerra’s perspective on the Zee merger

    MUMBAI: Why did the deal between Zee and Sony Pictures fall through? 

    Sony Pictures Entertainment chairman & CEO CEO Tony Vinciquerra gave some insights on 30 May at a business segment call with investment analysts. 

    Said he: “The Zee situation (the merger deal) would have been very great. It took a very long time to get regulatory approval and in that time, unfortunately, the Zee business deteriorated substantially.”

    Vinciquerra, explained that Sony Pictures has several conversations going on in India  that “could, might, possibly” end up in something that would help  the company in the market place. 

    He added: “But we are not concerned about our survival there. We have a very good busines there. We will survive. We will do well. We have a very large competitor there who is merging with another of our very large competitors. We are not sure how the regulatory process will go over there, but it will probably take some time. Which would give us some time to re-establish and re-energise our business to compete very strongly. But we are looking some other options which may or may not come to fore.”

    Vinciquerra also put paid to reports that the company had settled upon Disney Star’s Gaurav Banerjee to replace India CEO NP Singh who had announced he was retiring. 

    “We are aggressively looking…we have a long list of very good candidates we can choose from,” he elaborated.  

  • Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Mumbai: Kyoorius announced the winners of the 2024 Kyoorius Creative Awards, presented by ZEE, at a grand awards night held on 24 May at Mumbai’s Jio World Convention Centre amidst an audience of more than 1450 professionals from India’s marketing communications industry, the highest ever in its history.

    No entry was conferred the super-exclusive, highly-coveted black elephant award that recognizes work deemed to be the best of show, though there were two contenders – “Motorola Deep Connect” for Motorola India by Dentsu Creative and “Megh Santoor” for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded baby black elephants.  

    Kyoorius also commemorated Bharat Ratna, and former Indian cricket captain, Sachin Tendulkar, with the master of creativity award. The honour celebrates cricket’s first true megabrand and a global icon, whose endorsements, brand associations and continued work in sports marketing paved the way for not just cricketers, but most Indian athletes. Instituted in 2018, the master of creativity award recognizes a stalwart who has continuously contributed to making the marketing and communication industry more creative in whatever they do.

    Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the first list after the first round of online judging.

    The eleventh edition of the awards will also be remembered for the GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the first round of judging) at the 2024 Kyoorius Creative Awards, Kyoorius is giving back 50 per cent of the entry fee to the entrant.

    Post the in-person jury session, 282 entries emerged as winners of the baby elephant (in-book winners). Out of these 282 baby elephant winners, 89 entries were awarded blue elephants across disciplines. Seven entries were awarded purple elephants as part of the Zee Equality Awards.

    Awards by Kyoorius do not follow a hierarchical structure – there are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an elephant.

    “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no black elephant winner this year, we have two baby black elephant winners to celebrate,” said Kyoorius founder and CEO Rajesh Kejriwal.

    “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.” ZEE Entertainment Enterprises Ltd MD & CEO Punit Goenka.

    All the winning work can be seen at kca.kyoorius.com.

    Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for health and pharma, regional advertising and creativity In PR.

    Blue elephants recognise work that sets new benchmarks for the industry, and is truly outstanding, while baby elephants recognize disruptive, showcase worthy work. Black elephants are reserved for work that represents the best of show, work that takes risks, creates new conversations and has a lasting impact on the industry.

    Purple elephants are awarded to winners of the ZEE Equality Award presented by Indian Creative Women. These awards recognise and celebrate work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality.

    The Kyoorius Creative Awards 2024 was presented by ZEE, with luxury experience partner Glenmorangie and is supported by Indian Creative Women. The venue was the Jio World Convention Center, Mumbai.