ITV

Tag: Zee

  • BARC Wk 22: Sun TV back on top across genres

    BARC Wk 22: Sun TV back on top across genres

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back at the pole position in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre – All India (U+R): 2+ individuals for week 22 of 2018 Saturday, 26 May 2018 to Friday, 1 June 2018 (week under review).

    The Tamil GEC was followed at second place by Zee Entertainment Enterprises Limited (Zeel)’s free to air (FTA) Hindi GEC Zee Anmol.

    Three channels each from the Star India network and Zeel, two channels from the Sony Pictures Network India (SPNI) and one channel each from the Sun TV Network and Viacom18 made up BARC’s weekly list of top 10 channels across genre in week 22 of 2018.

    From the genres perspective, six were Hindi GECs, two were Hindi Movies and there was one channel each from the Tamil and the Telugu genres, respectively, in BARC’s weekly across genres list for week 22 of 2018.

    Sun TV moved up one rank in week 22 of 2018 to first place with 856.341 million weekly impressions as compared to second rank and 842.114 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top five Tamil channels in the Puducherry and Tamil Nadu markets. The first four programmes in BARC’s weekly list of top five Tamil programmes during primetime based on average rating across all airings (original and repeat) in the week in the same markets were aired on Sun TV.

    Zee Anmol slipped a rank to second place in week 22 of 2018 with 824.581 million weekly impressions as compared to 893.536 million weekly impressions in week 21. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking or HSM (U+R) and individual rural Hindi speaking or HSM (R) markets during the week under review.

    Two programmes, the Balaji Telefilms-produced soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were among BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).

    Moving up a rank after the exit of the IPL 11-airing Star India’s Star Sports 1 Hindi was Viacom18’s FTA Hindi GEC Rishtey. Rishtey garnered 669.004 million weekly impressions in week 22 as compared to 691.066 million weekly impressions in week 21 of 2018. Rishtey was also ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and (HSM (R).

    Buoyed by the strong performance of the concluding part of the Hindi version of SS Rajamouli’s magnum opus Bahubali: The conclusion or BB2 in all the three markets — HSM (U+R), HSM (R) and HSM (U) — SPN’s Hindi Movies channel Sony Max jumped up four ranks to fourth place in week 22 of 2018.

    Sony Max garnered 664.599 million weekly impressions in the week under review as compared to 541.020 million weekly impression and eighth rank in week 21 of 2018. Sony Max topped BARC’s weekly list of top five Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  BB2 was ranked first in BARC’s list of top 5 Hindi Movies programmes in all the three markets. Another Hindi feature film (HFF) Hichki, which aired on Sony Max, was also among the top 5 Hindi Movies programmes during primetime in HSM (U+R) and HSM (U) markets.

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank, fifth, in week 22 of 2018 with higher ratings. The channel scored 624.069 million weekly impressions in week 22 as compared to 612.352 million weekly impressions in week 21 of 2018. Zee TV, ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), was ranked first in HSM (U) and sixth in HSM (R). Three prgrammes from the channel, Kumkum Bhagya, its spinoff Kundali Bhagya and Mahek, were among the five most watched programmes during primetime in HSM (U+R), while the former two were among the five most watched programmes during primetime in HSM (U) and HSM (R).

    SPN’s women focused Hindi GEC Sony Pal also retained its previous week’s rank, sixth, with 581.109 million weekly impressions in week 22 as compared to 605.098 million weekly impressions in week 21 of 2018.

    Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five programmes during primetime in HSM (R) in BARC’s list of the top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Ranks seventh, eighth and ninth in week 22 of 2018 were held by three Star India channels. The FTA Hindi GEC Star Bharat retained its previous week’s seventh rank in week 22 of 2018 with 540.519 million weekly impressions as compared to 568.156 million weekly impressions in week 21. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi GECs in all the three markets – HSM (U+R), HSM (U) and HSM (R).

    At eighth rank in week 22 of 2018 was Star India’s Telugu GEC Star Maa with 539.206 million weekly impressions as compared to the ninth rank and 509.836 million weekly impressions in week 21. Star Maa topped BARC’s weekly list of the top 5 Telugu channels in the Andhra Pradesh and Telangana markets. Three of the top five Telugu programmes during primetime in these markets were aired on Star Maa.

    Re-entering the list in week 22 of 2018 was another FTA Hindi GEC channel Star Utsav with 501.065 million weekly impressions. Star Utsav was ranked sixth in BARC’s weekly list of top10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (R).

    Zeel’s Hindi Movies channel Zee Cinema entered BARC’s across genres list for the first time in calendar year 2018 in week 22. The channel was also ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R) and HSM (U). The world television premier of the Akshay Kumar-starrer HFF PadMan, which was among the top five Hindi Movies programmes during primetime in the HSM (U+R) and HSM (R) and the Rajshree Productions’ hit Hum SaathSaath Hain from the year 1999 in HSM (U) were also responsible for the channel’s entry into the top 10 channels list

  • Zee Anmol retains leadership in GEC (U+R) for week 22

    Zee Anmol retains leadership in GEC (U+R) for week 22

    MUMBAI: Zee TV and Sony Pal swapped their third and fourth positions respectively in Broadcast Audience Research Council (BARC) data for week 22 of 2018 in the Hindi GEC (U+R) market as compared to the prvious week. While there were no changes in the rural markets, Sony Sab and Colors exchanged their third and fourth positions in the GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol and Rishtey retained their first and second positions with 821672 impressions (000s) and 665332 impressions (000s) respectively. Zee TV and Sony Pal swapped their third and fourth positions with 592858 impressions (000s) and 577214 impressions (000s) respectively.  

    Star Bharat, Star Utsav, Star Plus, Colors, Sony Sab and Sony Entertainment Television retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with with 536573 impressions (000s), 490206 impressions (000s), 447354 impressions (000s), 391757 impressions (000s), 387189 impressions (000s) and 340834 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav and Star Bharat retained their first, second, third, fourth and fifth positions with 634042 impressions (000s), 468313 impressions (000s), 383447 impressions (000s), 346348 impressions (000s) and 275830 impressions (000s) respectively.

    Zee TV, Big Magic, Dangal TV, Star Plus and Colors also retained their sixth, seventh, eighth, ninth and tenth positions with 234207 impressions (000s), 222990 impressions (000s) and 207825 impressions (000s), 135826 impressions (000s), 110321 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV and Star Plus retained their first and second positions with 358650 impressions (000s) and 311527 impressions (000s) respectively.

    Sony Sab and Colors exchanged their third and fourth positions with 287594 impressions (000s) and 281435 impressions (000s) respectively.

    Star Bharat and Sony Entertainment Television retained their fifth and sixth positions respectively with 260743 impressions (000s) and 258833impressions (000s).

    Rishtey, Sony Pal, Zee Anmol and Star Utsav stood at seventh, eighth, ninth and tenth positions respectively with 197019 impressions (000s), 193766impressions (000s), 187629 impressions (000s) and 143857 impressions (000s).

    Also Read:

    ITV Network readies Punjabi music channel

    Enterr10 to launch two Bengali channels

    Industry optimistic about RPD technology for viewership

  • Broadcasters aiming at quality content on both TV, digital

    Broadcasters aiming at quality content on both TV, digital

    MUMBAI: The impending death of the television is something people have been talking about but that future is yet to arrive. However, one can’t ignore the fact that today’s audiences do consume content anywhere and from any platform.

    Zee Melt 2018 saw a session on ‘The Next Seismic Shifts in Television’ with panellists Zeel domestic broadcast business CEO Punit Misra, Mediabrands IPG CEO Shashi Sinha and BARC CEO Partho Dasgupta. Provocateur Advisory principal Paritosh Joshi moderated the panel.

    When asked about the move to launch Zee5 as being a defensive strategy or a move to be at the front foot in the industry, Misra said, “Advertisers look for ROI. ROI on TV is significantly higher than any other. But it is a business of content and there is huge consumption happening on digital. However, if you do just digital, ROI can go horribly wrong.”

    He added that consumers would find ways and means to consume content as long as it is great content. “I see the synergistic benefits of having an OTT platform which will benefit from the content that is being made for the consumers as they want and equally we will create content which is tailor made for the audiences. In fact, I am thinking of how to bring digital to television again,” he said.

    Sharing his views on the path proposed by BARC to tackle non-TV screens, Dasgupta said, “It is all about how you measure content. Unfortunately, it needs to be discreet in this digital space. Although there is a convergence at every level, which makes it important to measure what India watches today now more than ever.”

    Dasgupta further explained that TV ratings body BARC is moving towards convergence, where telecom operators are moving towards distributions and distributions are moving towards telecoms. “You’ll see convergence at every turn,” he said.

    Sinha said that cost per thousand (CPT) as a currency for buying commercial time on TV has its own advantages. “I believe for a variety of reasons that CPT is a way of life. A lot of advertisers in the country use CPT and so too do agencies. CPT has multiple advantages. I presented a tool to a client that makes cross-media comparison much easier. For planning, CPT is there. But don’t mistake that for negotiations that happen. By and large, as markets evolve and as digital gets more share it is a matter of time where the agency and clients move towards gross impressions. It is happening.,” he said.

    The panellists agreed to one point that it is too soon to say whose future is brighter –TV or digital. But content will be the winner as people will consume content by any means and ways.

    Also Read :

     

  • Zee Anmol retains leadership in GEC (U+R) in week 20

    Zee Anmol retains leadership in GEC (U+R) in week 20

    MUMBAI: Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their fourth and fifth positions in GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol, Rishtey, Sony Pal, Star Bharat and Zee TV retained their first, second, third, fourth and fifth positions respectively with 912883 impressions (000s), 679799 impressions (000s), 571922 impressions (000s), 554893 impressions (000s) and 515794 impressions (000s).

    Star Plus and Star Utsav swapped their sixth and seventh positions with 432679 impressions (000s) and 432391 impressions (000s) respectively.

    Colors, Sony Sab and Sony Entertainment Television retained their eighth, ninth and tenth positions with 398342 impressions (000s), 371668 impressions (000s) and 327285 impressions respectively.

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav and Star Bharat retained their first, second, third, fourth and fifth positions with 706441 impressions (000s), 496544 impressions (000s), 390330 impressions (000s), 303090 impressions (000s) and 286803 impressions (000s) respectively.

    Zee TV, Big Magic, Dangal TV, Star Plus and Colors also retained their sixth, seventh, eighth, ninth and tenth positions with 199154 impressions (000s), 195541 impressions (000s), 191617 impressions (000s), 129006 impressions (000s) and116609 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV, Star Plus and Colors retained their first, second and third positions with 316640 impressions (000s), 303672 impressions (000s) and 281733 impressions (000s) respectively.

    Sony Sab and Star Bharat exchanged their fourth and fifth positions with 277227 impressions (000s) and 268089 impressions (000s) respectively.  

    Sony Entertainment Television, Zee Anmol, Rishtey, Sony Pal, and Star Utsav stood at sixth, seventh, eighth, ninth and tenth positions with 251169 impressions (000s), 206441 impressions (000s), 183254 impressions (000s), 181592 impressions (000s) and 129301 impressions (000s) respectively.

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

    The era of dance reality shows

    Owning IP not priority for Big Synergy

  • Zee TV leads GEC urban in week 19

    Zee TV leads GEC urban in week 19

    MUMBAI: Sony Pal and Star Bharat swapped their third and fourth position in Broadcast Audience Research Council (BARC) data of week 19 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets Zee Anmol retained its leadership. Zee TV retained its leadership GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol and Rishtey retained their first and second positions respectively with 857264 impressions (000s) and 658382 impressions (000s). Sony Pal and Star Bharat swapped their third and fourth positions respectively with 654053 impressions (000s) and 577588 impressions (000s).

    Zee TV, Star Utsav, Star Plus, Colors, Sony Sab and Sony Entertainment Television retained their fifth, sixth, seventh, eighth, ninth and tenth positions with 519606 impressions (000s), 473228 impressions (000s), 429027 impressions (000s), 421333 impressions (000s), 376296 impressions (000s) and 344876 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav and Star Bharat retained their first, second, third, fourth and fifth positions with 664876 impressions (000s), 478831 impressions (000s), 451893 impressions (000s), 332139 impressions (000s) and 289332 impressions (000s) respectively.

    Zee TV and Big Magic exchanged their sixth and seventh positions with 205196 impressions (000s) and 204957 impressions (000s). Dangal TV, Star Plus and Colors also retained their eighth, ninth and tenth positions with 185245 impressions (000s), 120998 impressions (000s) and 117336 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV and Star Plus retained their first and second positions with 314648 impressions (000s) and 308029 impressions (000s) respectively.

    Colors, Star Bharat, Sony Sab, Sony Entertainment Television, Sony Pal, Zee Anmol, Rishtey and Star Utsav stood at third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 303997 impressions (000s), 288255 impressions (000s), 279628 impressions (000s), 263894 impressions (000s), 202159 impressions (000s), 192387 impressions (000s),179551 impressions (000s) and 141088 impressions (000s) respectively.

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

    The era of dance reality shows

    Owning IP not priority for Big Synergy

  • Zee TV leads GEC urban by dethroning Colors in week 18

    Zee TV leads GEC urban by dethroning Colors in week 18

    MUMBAI: No changes were observed this week in the Hindi GEC (U+R) and rural markets region according to Broadcast Audience Research Council (BARC) all India data for week 18 of 2018. Zee TV retained its leadership GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol, Rishtey, Star Bharat, Sony Pal and Zee TV retained their first, second, third, fourth and fifth positions respectively with 769222 impressions (000s), 642114 impressions (000s), 603720 impressions (000s), 594997impressions (000s) and 548150 impressions (000s)

    Star Utsav, Star Plus, Colors, Sony Sab and Sony Entertainment Television also retained their sixth, seventh, eighth, ninth and tenth positions with 460921 impressions (000s), 422988 impressions (000s), 395016 impressions (000s), 356192impressions (000s) and 330934 impressions (000s) respectively.   

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav, Star Bharat and Zee TV retained their first, second, third, fourth, fifth and sixth positions with 593662 impressions (000s), 458940 impressions (000s), 401210 impressions (000s), 323195 impressions (000s), 304376 impressions (000s) and 223931 impressions (000s) respectively.

    Big Magic, Dangal TV, Star Plus and Colors also retained their seventh, eighth, ninth and tenth positions with 211493 impressions (000s), 175654 impressions (000s), 121077 impressions (000s) and 120327 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV retained its first position with 324219 impressions (000s). Star Plus and Star Bharat stood at second and third positions respectively with 301911 impressions (000s) and 299344 impressions (000s).

    Colors, Sony Sab, Sony Entertainment Television,Sony Pal, Rishtey, Zee Anmol and Star Utsav retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 274688 impressions (000s), 255501 impressions (000s), 246399 impressions (000s), 193786 impressions (000s), 183174 impressions (000s), 175559 impressions (000s) and 137726 impressions (000s).

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

    The era of dance reality shows

    Owning IP not priority for Big Synergy

  • Zee TV leads GEC urban in BARC week 17

    Zee TV leads GEC urban in BARC week 17

     

    MUMBAI: Zee Anmol emerged as the leader whereas Rishtey and Star Bharat swapped their second and third positions in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 17 of 2018.

    Zee TV emerged as the leader dethroning Colors to fourth position in GEC urban market this week. Moreover, Zee Anmol also retained its top position in GEC rural markets.

    Hindi GEC (U+R)

    Zee Anmol retained its top slot this week with 771888 impressions (000s). Rishtey stood at second position dethroning Star Bharat which came to the third position this week with 672774 impressions (000s) and 638431 impressions (000s) respectively.

    Sony Pal, Zee TV and Star Utsav stood at fourth, fifth and sixth positions respectively with 605469 impressions (000s),579082 impressions (000s) and 513800 impressions (000s).

    Star Plus, Colors, Sony Sab and Sony Entertainment Television stood at seventh, eighth, ninth and tenth positions with 456054 impressions (000s), 430238 impressions (000s), 348831 impressions (000s) and 340856 impressions (000s) respectively. 

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav, Star Bharat and Zee TV retained their first, second, third, fourth, fifth and sixth positions with 598026 impressions (000s), 487676 impressions (000s), 406644 impressions (000s), 361995 impressions (000s), 325054 impressions (000s) and 222838 impressions (000s) respectively.

    Big Magic, Dangal TV, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions with 222838 impressions (000s), 194528 impressions (000s), 193226 impressions (000s), 133164 impressions (000s) and 124609 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV emerged as the leader dethroning Colors with 356243 impressions (000s). Star Plus and Star Bharat retained their second and third positions with 322890 impressions (000s) and 313377 impressions (000s) respectively.

    Colors jumped to fourth position from first position as compared to the previous week with 305628 impressions (000s). Sab, Sony Entertainment Television and Sony Pal stood at fifth, sixth and seventh positions respectively with 269382 impressions (000s), 253465 impressions (000s) and 198824 impressions (000s).

    Rishtey, Zee Anmol and Star Utsav retained their eighth, ninth and tenth positions with 185097 impressions (000s),173862 impressions (000s) and 151805 impressions (000s) respectively.

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

    The era of dance reality shows

    Owning IP not priority for Big Synergy

     

  • The era of dance reality shows

    The era of dance reality shows

    MUMBAI: Broadcasters today know how to sway their audiences and they’ve realised that nothing works better than dance reality shows on television. Every general entertainment channel (GEC) has at least one such affiliation either with an international format or a local production. A show ends on one channel and a new one begins on another.

    The format of dance reality shows plays a vital role in keeping audiences engaged. Adding the clippings of the auditions process, rehearsal scenes and fun behind the cameras are strategies to attract viewers. Other elements, such as the voting system, involving commoners in the show and an anchor who banters, makes the show worthwhile.

    A media professional said that dance reality shows are just the phase and they won’t stay. “The numbers might change in terms of ratings as its universe is growing. As the ratings universe is growing, the percentage in terms of viewers is also sizeable. You’ll have a certain number of audiences for these shows, because there are sponsors who may want to get that much and it makes sense to stay around.”

    He also stated that over time there could be different genres that come up as popular ones for a period of time.

    An African proverb says, ‘When the music changes, so does the dance.’ Though the proverb hints at how it is important to adapt to change in life, the proverb aptly suits the evolution of dance shows in recent times.

    It was Sony Entertainment Television that showed Indians how to Boogie Woogie in 1996. The show tuned out within a year and took five years to resurface. After seven more seasons, the show synonymous with the face of comedian Javed Jaffrey, it was last seen in 2014. In the earlier seasons, the judges assigned various themes to episodes, including Bollywood, horror, and friendship among others. These different themes helped the show to retain their audiences and garner great traction.

    Though a show like Big Boss is a rage with the people, broadcasters keep coming back to dance shows. The participants for even the least-popular dance show are never ending. People await that one lucky break wherever they can find it.

    Nach Baliye was another show launched by Star One in 2006 as an original format which shifted to Star Plus after the second season. 2017 was its eighth season. It was a couple dance reality television show. Contestants danced to a different tune, theme and style every week and scores were given by the judges. Each week one couple was eliminated based on public voting and their scores.

    Couch potatoes may want reality shows to last throughout the day. While some may watch and get inspired from the commoners showing off their moves, others tend to watch because of their favourite celebrity dancing or to gather some gossip from the show about the couples dating in the dance reality show.

    Dance India Dance (DID) was another dance show in the Zee cluster that had six seasons. It also had spinoffs like DID Li’l Masters, DID Doubles and DID Supermoms. The show had a variety of Indian cultural and international contemporary dance like Bollywood, hip-hop, jazz, Kalaripayattu, salsa, samba and musical theatre styles to win the prize worth Rs 50 lakh.

    According to the professional, these dance shows only work because of the existing audience that they have. Earlier the shows were just restricted to the older dancing formats, but now these shows have also added the flavour of hip-hop, electronic dance styles among others. The variety is what keeps audience engaged and gets advertising traction.

    Colors introduced the Indian version of two BBC shows Strictly Come Dancing and Dancing with the Stars – Jhalak Dikhhla Jaa – and it has seen nine seasons. In this show, celebrities perform various dances together with professional dance partners.

    Reality shows are a high-cost proposition for GECs and few of them make money, if at all. As per reports, non-celebrity shows like DID cost around Rs 40 lakh per episode.

    Another show was Sony’s Super Dancer, where 12 dancers are selected to be competing for the title of ‘dance ka kal’ (future of dance). They are each paired with one choreographer (super guru) who has a unique style similar to theirs. These gurus train them, choreograph acts for them and also perform with them. The performances are voted by the audience every week on the website or the SonyLiv app. On the basis of the number of votes, one kid is eliminated every week.

    Zara Nachke Dikha, Just Dance and Dance Champions on Star Plus, Dancing Queens on Colors have made a mark in the Indian industry. New show formats are being launched every year. Colors intends to launch another show named Dance Deewane.  

    Commenting on dance shows becoming trends now-a-days, another media expert said, “Dance shows have been trending for a very long. The first dance show was launched some 13-14 years ago. I think dance shows had a really very good run. I don’t think they will ever go out of fashion but they definitely need to keep reinventing themselves.”

    Due to their short nature and thrill, reality shows grab more eyeballs than the saas bahu sagas. At first, shows were just about showing off your dancing skills but over time they have evolved into concepts, moulding yourself into different forms and even with various types of partners. The creativity level has skyrocketed but the best is yet to come.

    Also Read:

    History TV18 focuses on relatable local content

    Cartoon Network HD+ adds Tamil, Telugu feeds

    Sony Yay banks on originals with a slew of fresh content

    No reason for GECs to panic as IPL grabs eyeballs

     

  • Cartoon Network HD+ adds Tamil, Telugu feeds

    Cartoon Network HD+ adds Tamil, Telugu feeds

    MUMBAI: Joining the bandwagon of launching local language feeds in the kids’ TV sector is Turner India’s Cartoon Network. The company has undertaken a soft launch of its new channel Cartoon Network HD+ from 15 April 2018 and has Hindi, Tamil and Telugu feeds along with English.

    Turner India has started testing signals for Cartoon Network HD+ for a phased roll out over the next few weeks, according to a Turner India spokesperson.

    Nickelodeon, Disney, Sony Yay, Cartoon Network and Discovery Kids all have Hindi, Tamil, Telugu and English feeds for their kids. Broadcasters are finally realising the viewership addition that the South Indian languages can add. Only Sony Yay stands out of the crowd as it has Bengali and Malayalam feeds as well.

    According to FICCI-KPMG’s report for 2018, there has been increased interest across broadcasters to be able to provide better quality and fresher content to regional consumers. It also suggests that the increase in weightage to rural India by the Broadcast Audience Research Council (BARC) had a positive impact on the kids’ genre, which saw a jump in absolute terms of viewership numbers in 2017 compared to the previous year.

    Another BARC report found that just 14 per cent of kids watch children’s content while the rest end up co-viewing with elders, thus giving broadcasters an opportunity to grab this passive young audience.

    Original programming from Cartoon Network will be available on the channel. Shows like Adventure Time, The Amazing World of Gumball, We Bare Bears and some brand new exclusive shows are in the pipeline.

    After nearly two decades of successful strategic collaboration, Zee Entertainment Enterprises Ltd (ZEE) and Turner International (Turner) had mutually decided to work independently for driving subscription revenue. Both companies joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.  Turner appointed IndiaCast Media distribution as its exclusive distribution agent.

    In September 2016, Turner had launched HBO HD by rebranding its erstwhile HBO Hits channel. Turner’s India portfolio includes CNN International, Cartoon Network, POGO, Toonami, HBO, and WB.

    Also read:

    20 years later, ‘The Powerpuff Girls’ still breaking stereotypes

    Japanese kids’ content going strong despite home-grown onslaught

    Sony Yay tests Bengali, Malayalam feeds

  • ZEEL scraps 9X Media acquisition

    ZEEL scraps 9X Media acquisition

    MUMBAI: Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

    ZEEL, on 6 October 2017, had entered into an agreement to buy 9X Media and INX Music from New Silk Route (NSR) and other shareholders for an all-cash deal of Rs 160 crore.

    In a release to the BSE, ZEEL stated, “This is further to our communication dated October 6, 2017, providing relevant details of the proposed acquisition of 100% equity stake in 2 Media entities viz. 9X Media Private Limited and INX Music Private Limited (9X entities).”

    “In this regard, we wish to inform you that the said acquisition deal has been terminated/called-off by the Company inter alia due to non-completion of certain material Conditions Precedent.”

    9X Media, along with its subsidiaries, operates a bouquet of six music channels–9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi), 9X Tashan (Punjabi), 9XO (English), 9X Bajao (Hindi Classics).

    ZEEL was to acquire 91.45 million shares of Rs 10 each of 9X Media for a total consideration of Rs 155.2 crore. Furthermore, the company had also agreed to acquire 29.15 per cent stake in INX Music for Rs 4.8 crore.

    Post the acquisition, INX Music would have become a subsidiary of the company since 9X Media holds 70.85 per cent stake in the company.

    The acquisition was expected to be completed in 60 days as no government approvals were required.

    The deal would have provided an exit to private equity firm NSR that owns close to 80 per cent stake in 9X Media.

    Also Read:

    9X media announces two appointments in programming

    9X Media elevates Clyde D’Souza