ITV

Tag: Zee

  • Star Plus gains leadership position in BARC urban areas in week 4

    Star Plus gains leadership position in BARC urban areas in week 4

    MUMBAI: Star Plus and Star Bharat interchanged their third and fourth positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 4 of 2018. Colors and Star Plus interchanged their eighth and ninth positions respectively iron the rural market. Star and Sony Entertainment Television exchanged their first and second positions in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol and Zee TV continued to be on first and second positions respectively. Star Plus and Star Bharat interchanged their third and fourth positions. Star Utsav, Colors Sony Entertainment Television, Sony Pal, Dangal TV and Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Dangal TV, Sony Pal, Rishtey, Star Bharat and Zee TV retained their first, second, third, fourth, fifth, sixth and seventh positions respectively. Colors and Star Plus interchanged their eighth and ninth positions. Big Magic continued to be on tenth position.

    Hindi urban GEC

    Star Plus and Sony Entertainment Television swapped their first and second positions respectively. Zee TV, Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

  • Sony Entertainment Television continues to lead BARC urban areas in week 3

    Sony Entertainment Television continues to lead BARC urban areas in week 3

    MUMBAI: Zee Anmol continued to be on first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 3 of 2018. Sony Pal and Rishtey interchanged their fourth and fifth positions respectively in the rural market. Sony Entertainment Television maintained its first place in the urban areas.

    Hindi GEC (U+R)

    Zee Anmol continued to be in first position, followed by Zee TV that climbed a slot to second from third position as compared to the previous week. Star Bharat also climbed a slot upwards to the third position from fourth position as compared to the previous week. Star Plus that was on the sixth position, now stood at fourth position. On fifth, Star Utsav managed to retain its position.  Colors, Sony Entertainment Television, Sony Pal, Dangal TV and Rishtey stood at sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Dangal TV retained their first, second and third positions respectively.  Sony Pal and Rishtey interchanged their fourth and fifth positions respectively. Star Bharat, Zee TV and Colors also managed to retain their sixth, seventh and eighth positions respectively. Star Plus and Big Magic exchanged their ninth and tenth positions.

    Hindi Urban GEC

    Sony Entertainment Television and Star Plus continued to be in first and second positions respectively.  Zee TV and Colors swapped their third and fourth positions. Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV also retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

  • ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

    ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

    Mumbai: With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers across Hindi speaking states, Maharashtra, West Bengal, and Odisha. Leading the change agenda for the new pricing paradigm, ZEE was the first network to roll out its multiple customer-centric packs and now with this attractive launch offer, it promises greater value and more affordability for consumers.

    ZEE has three types of packs that come in very attractive prices ranging from the lowest at Zee Prime Pack Tamil-SD at Rs. 10* for 8 channels, Zee Family Pack – Hindi SD at Rs. 39* for 23 channels to the ZEE All-in One SD pack that brings the entire lot of 26 channels at just Rs. 59* only. The Zee Family Pack includes leading channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee Bollywood, Zee News, Zee Anmol, Big Ganga, Zing, LF and many others, cutting across multiple genres such as entertainment, movies, news, music and lifestyle thereby offering content that caters to every member of the family, every day. The a-la-carte rates for certain channels like Zee Cinema, &pictures, Zee Talkies, Zee Yuva & Zee Bangla Cinema have also been revised.

    Mr. Atul Das, Chief Revenue Officer – Affiliate Sales, ZEE said, “Zee is the No. 1 television network in the country. We continue to innovate and bring new content offering across genres like entertainment, movies, music, news and lifestyle and in multiple languages including Hindi, Marathi, Bangla, Odia, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, Malayalam and English. As the new price regime gets implemented from 1st February 2019, we are excited that this would allow better choice to consumers and bring transparency across the television value chain. To provide greater value to our consumers during this transition, we have come up with an attractive launch offer on the Zee Family Packs across Hindi, Marathi, Bangla and Odia. All these packs are now available at a special price of Rs. 39* per month. We are delighted to offer the best of television series, drama, feature films, news, lifestyle content and incredible new experiences, all at a great value to our consumers across the country.”

    With a total of 59 channels (43 SD & 16 HD) in 11 languages reaching a total of 148 million households every day, ZEEL has been offering audiences in India ‘superhit’ entertainment cutting across genres.  Whether it’s Pragya, Preetha, Zara Siddique or Bhabhiji in the Hindi Belt to Radhika in Maharashtra, Rani Rashmoni in West Bengal and many more in every region, our characters share a deep bond with viewers wanting them as dinner-table companions every day! The No.1 TV network that fulfills all the demands is Zee with its family packs that bring together the right assortment of superhit channels across the top genres of entertainment, movies, news, music, and lifestyle, making it a must-have for every family!

     

    SD/HD

    		  

    SD

    		  

    HD

    		  

    Language

    		  

    Prime

    		  

    Super

    		  

    Family

    		  

    All-in-One

    		  

    Prime

    		  

    Super

    		  

    Family

    		  

    All-in-One

    		  

    Hindi

    		  

     

    		  

     

    		  

    39

    		  

    59

    		  

     

    		  

     

    		  

    60

    		  

    85

    		  

    English Only

    		  

    25

    		  

     

    		  

     

    		  

     

    		  

    35

    		  

     

    		  

     

    		  

     

    		  

    Marathi

    		  

     

    		  

     

    		  

    39

    		  

    59

    		  

     

    		  

     

    		  

    80

    		  

    105

    		  

    Bangla

    		  

     

    		  

     

    		  

    39

    		  

    59

    		  

     

    		  

     

    		  

    70

    		  

    95

    		  

    Odia

    		  

     

    		  

     

    		  

    39

    		  

    59

    		  

     

    		  

     

    		  

    65

    		  

    90

    		  

    Tamil

    		  

    10

    		  

    20

    		  

    37

    		  

    66

    		  

    25

    		  

    35

    		  

    65

    		  

    95

    		  

    Telugu

    		  

    20

    		  

    26

    		  

    45

    		  

    66

    		  

    35

    		  

    45

    		  

    70

    		  

    100

    		  

    Kannada

    		  

    17

    		  

    24

    		  

    45

    		  

    66

    		  

    25

    		  

    35

    		  

    70

    		  

    100

    		  

    Tamil – Telugu

    		  

    25

    		  

    35

    		  

    55

    		  

    76

    		  

    40

    		  

    50

    		  

    80

    		  

    110

    		  

    Tamil – Kannada

    		  

    25

    		  

    35

    		  

    55

    		  

    76

    		  

    40

    		  

    50

    		  

    80

    		  

    110

    		  

    Telugu – Kannada

    		  

    28

    		  

    35

    		  

    55

    		  

    76

    		  

    40

    		  

    50

    		  

    80

    		  

    110

    		  

    All South

    		  

    34

    		  

    45

    		  

    65

    		  

    85

    		  

    50

    		  

    60

    		  

    90

    		  

    120

    		  

    Odia-Telugu

    		  

     

    		  

     

    		  

    59

    		  

    79

    		  

     

    		  

     

    		  

    80

    		  

    110

    		  

    Marathi-Kannada

    		  

     

    		  

     

    		  

    59

    		  

    79

    		  

     

    		  

     

    		  

    90

    		  

    120
  • BARC India exhorts TRAI to ‘empower’ it as digital measurer

    BARC India exhorts TRAI to ‘empower’ it as digital measurer

    MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Research Council India (BARC India) has exhorted Telecom Regulatory Authority of India (TRAI) to “empower” it to be the uniform measurer of audience and other data related to TV, and OTT and digital platforms.   

    “BARC, which provides significant granular measurement data on television, if empowered by this Hon’ble authority, shall provide unbiased and accurate measurement data on contents broadcasted, streamed, re-transmitted, downloaded and shared in OTT platforms. The outcome of the above will lead to one single robust measurement report for television, OTT and digital platforms,” the Indian measurement organisation has said in its submission on TRAI’s consultation paper on regulatory framework for OTT communication services.

    Interestingly, while BARC India’s commitment to roll out digital media measurement services Ekam is a work in progress, the present TRAI consultation paper is more focussed on OTT voice or communications services like WhatsApp, Facebook’s Messenger and similar Indian products like Hike. However, it must be made clear here that many of the over 80 submissions from diverse stakeholders, including big TV companies like Star India and Zee, do dwell on video OTT and possibilities relating to regulations.

    Quoting from the Mobile Eco-system and Ad-sizing Report 2018 that highlights India has 250 million registered online video viewers, 100 million OTT viewers and that viewing of video content increased by 75 per cent in recent times, BARC India drives home the point if the contents streamed, viewed, re­transmitted and downloaded on OTT services “are measured and rated” by it, “more transparency in the digital eco-system” would follow.

    Highlighting the many strengths of the system and technology that the organisation presently employs and deploys, BARC India has submitted: “The OTT platforms prevail in the mobile and virtual worlds, which allow advertisers to easily and efficiently target well-defined groups or even individual consumers across various mediums…Hence, it is imminent to regulate, analyse and derive audience measurement system on OTT platforms.”

    Although several global agencies like comScore, Nielsen, App Annie and SimilarWeb provide third-party analytics on OTT platforms, the Indian industry lacks a credible and neutral measurement agency, it has been contended. As digital ad spends increase gradually, proper data analytics will offer additional opportunity to advertisers and clients to compare the effectiveness of media spends amongst various distribution platforms.

    BARC India, which has successfully set up a transparent, accurate, and inclusive TV audience measurement system that’s built upon a robust and future-ready technology backbone, while strengthening its case to measure and analyse the digital realm, has added the “big data and insights” generated by it presently powers “efficient media spends and content decisions” in a highly dynamic and growing television sector of India.

    With a panel that is currently being scaled up to 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

  • ZEE puts Family First with ZEE Family Packs

    ZEE puts Family First with ZEE Family Packs

    MUMBAI: Currently, the Broadcasting ecosystem operates as part of a packaged bouquet environment where consumers pay a fixed amount and receive a pre-configured bouquet of channels. As per the TRAI mandate, the new tariff/pricing regime will come into effect from December 29th, 2018. In the new scenario, the power of choice shifts to the viewers who will have the freedom to choose their favourite channels and packs and pay only for what they want to watch. The new channel pricing regime also standardizes channel prices across all service providers / distribution platforms and ensures an open market operation that will lead todemand-led pricing in the category.

    ZEEL, the No 1 television network of the country, leading the change agenda for the new pricing regime, was the first to roll out multiple customer-centric packs and demand-led channel pricing. Speaking on the occasion, Mr. Punit Misra, CEO, Domestic Broadcast Business, ZEEL said,“The new pricing regime by TRAI is a transformational structural reform that will go a long way in strengthening the sector with the creation of a uniform pricing model. It puts the power of choice with the consumer, giving him the flexibility to opt for channels and bouquets he loves and pay only for those. For over 26 years, it has been our commitment at ZEE to bring families together through the power of television. Our research on subscriber choice modelling and path-to-purchase understanding pointed towards consumers treating television as a family asset.The monthly purchase is optimized for everyday entertainment needs of all the family members.  Hence our approach towards pack configuration has been ‘family first’ – offering the top genres that contribute up to 85% of family viewing needs of our viewers on a daily basis.”

    Championing the “Freedom of Choice”, ZEE promotes “Channels Ka Chunaav 2019” – a multimedia multi-stakeholder communication initiative, urging viewers to fulfil demands of all family members through Family Ki Suno, Zee Ko Chuno!Keeping with the topicality of elections and the power of choice that has the ability to change status quo, Zee, with this campaign, aims to be the catalyst for the transformational change expected across the TV ecosystem.

    As content in themother tongue is usually the primary destination for TV viewing across India, the ZEE family packs have been configured regional language-forward with attractive packs across 11 languages – Hindi, Urdu, Marathi, Bengali, Oriya, Bhojpuri, Tamil, Telugu, Kannada, Malayalam and English.  With a sound understanding of the viewer consumption basket of channels across regions and languages, ZEE has three types of packs to cater to different viewer needs. Prime packs based on core regional language consumption, Family Packs that offer the top genres for every household and All-in-One Packs that offer all genres at great value. These packs come in very attractive pricesranging from the lowest at Zee Prime Pack Tamil-SD at Rs 10 for 8 channels, Zee Family Pack – Hindi SD at Rs 45 for 24 channels to the ZEE All-in One pack that brings the entire lot of 27 channels at just Rs 60 only. What’s more, ZEE has an exclusive launch offer of Zee Keralam at an unheard price of 10 Paise Per Month only.

    Tailor-made to fulfil multiple demands from family, the ‘Zee Family Pack’ targeted at the Hindi Speaking Market (HSM), is highly affordable, priced at Rs. 45 per month for a suite of 24 channels. The Zee Family Pack includes leading channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee Bollywood, Zee News, Zee Anmol, Big Ganga, Zing, Living Foodz and many others, cutting across multiple genres such as entertainment, movies, news, music and lifestyle thereby offering content that caters to every member of the family, every day. 

    To cater to the multi-genre needs of the premium viewers whose primary language is English, Zee has created the Zee Prime Pack English SD that includes premium channels such as Zee Café, & Flix, Living Foodz and WION priced at Rs 25 per month and the HD pack that includes & Prive HDin addition to these at Rs 35 per month.

    With a total of 59 channels (43 SD & 16 HD) in 11 languages reaching a total of 148 million households every day, ZEEL has been offering audiences in India ‘superhit’ entertainment cutting across genres.Whether it’s Pragya, Preetha, Zara Siddique or Bhabhiji in the Hindi Belt to Rani Rashmoni in Bangla, Radhika in Marathi, Parvati in Telugu,Bhoomi in Oriya, Sembaruthi in Tamil, Kamli in Kannada&and many more in every region, our characters share a deep bond with viewers wanting them as dinner-table companions every day! The No.1 TV network that fulfils all the demands is Zee with its family packs that bring together the right assortment of superhit channels across the top genres of entertainment, movies, news, music and lifestyle, making it a must-have for every family!

  • ZEEL launches media buying & selling online platform for small retail advertisers

    ZEEL launches media buying & selling online platform for small retail advertisers

    MUMBAI: Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by going direct to small retail advertisers.

    ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform.

    Zee Entertainment Enterprises chief growth officer of advertising revenue Ashish Sehgal says, “Our first organisational value is ‘Customer First’ which stands for the need to anticipate, understand and meet the needs of our customers, ensuring customer delight. We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”

    With a focus on small and medium scale enterprises, Zee Mitra website will enable them to advertise their brand on TV in their relevant markets, independently, at an affordable cost. The intent is to empower them to move beyond print and radio which has been the entry medium for MSMEs. TV advertising has been viewed as a costly and complicated medium. We wish to break that barrier with this initiative.

    With its presence across multiple states, this platform will offer the entire bouquet of 52 channels under the Zee umbrella, genres ranging from national and regional GECs, movies, local regional news, lifestyle, English entertainment, English movies, etc. (count of 52 is without Zee Bollywood which will be added post Nov).

    It will additionally offer the split beam of it marquee national channels — Zee TV, Zee Cinema & Zee News, for advertising across 15 key markets of India, viz., Mumbai, Rest of Maharashtra, Maharashtra, Delhi NCR, UP, Punjab, Gujarat, Madhya Pradesh, Bihar, Hyderabad, Bangalore, Odisha, West Bengal, North-East, Rajasthan. This will not only create an opportunity for hyper-local advertising at a cost which is much lower than national ad spot but also help expand reach by opening-up the possibility to test market product in newer territories.

    The platform has an intelligent algorithm which is based on advertiser’s business objective will suggest the ideal channel mix to reach out to the relevant target audience through an easy to use interface, which not only creates a media plan but also allows to edit and customise their plans as per their needs.

    The Zee Mitra platform will also allow advertisers to avail the services of an in-house creative team to devise a television creative in motion graphics at a nominal cost.

    In addition to the online platform, this initiative will also be supported by the Zee Mitra feet-on-street sales team, who will approach potential advertisers spread in the relatively smaller corners of India and explain the benefits of advertising on TV. These advertisers will be guided and closely assisted by the Zee Mitra sales team through the entire buying process.

    The platform intends to change the landscape of TV media buying in India, bringing more advertisers within its fold, by making it accessible and affordable to all.

  • SC upholds TRAI Act over Copyright Act in tariff order case

    SC upholds TRAI Act over Copyright Act in tariff order case

    MUMBAI: The two-judge bench of the apex court with Justices Rohinton Fali Nariman and Navin Sinha dismissed the Star India’s appeal against Telecom Regulatory Authority of India’s (TRAI) recent tariff order. The principal area of the argument by the broadcaster was that the pricing of the content cannot be regulated by TRAI as it comes under the Copyright act. The verdict has clearly pronounced that the as TRAI Act is in public interest, it should prevail over the Copyright Act.

    “The best way in which both statutes can be harmonised is to state that the TRAI Act, being a statute conceived in public interest, which is to serve the interest of both broadcasters and consumers, must prevail, to the extent of any inconsistency, over the Copyright Act which is an act which protects the property rights of broadcasters. We are, therefore, of the view that, to the extent royalties/compensation payable to the broadcasters under the Copyright Act are regulated in public interest by TRAI under the TRAI Act, the former shall give way to the latter,” the Supreme Court order said.

    The 123-page judgment read that a copyright is meant to protect an owner’s work (original or re-broadcasted) and isn’t concerned with the interest of the end user or consumer and hence does not fall under the purview of the Copyright Act. It is the TRAI Act that needs to focus on the consumers’ interest.

    The Supreme Court added that the Copyright Act will operate within its own sphere giving broadcasters full flexibility to change royalty or compensation. On the other hand, TRAI does not, in substance, impinge upon these acts. It even observed that broadcasters have freedom to provide their own choice of content and arrange their own pricing as long as they aren’t discriminatory or force subscribers to choose either bouquets or a-la-carte.

    In the Supreme Court order, it was also noted that one of the functions of the authority, is to “facilitate competition and promote efficiency in the operation of telecommunication services (which includes broadcasting services) so as to facilitate growth in such services.”

    The tariff order has been the subject matter of extensive discussions between TRAI, all stakeholders and consumers. The order read further that the focus of TRAI has always been to provide a level playing field to both broadcaster and subscriber.

    Though the impending ruling led to lack of clarity, all the major broadcasters published their Reference Interconnect Offers along with the line of the order. As Star India was the petitioner, it did not publish its RIO.

    “The SC order has empowered consumers across the nation. While the overall media and entertainment landscape has been evolving rapidly, it is for the first time in 26 years that such a strong and positive step has been taken to eradicate the lack of transparency in the cable and broadcast value chain,” ZEE and Essel Group chairman Subhash Chandra commented.

    “This is the watershed moment we have all been waiting for. We feel that the new framework will bring in much needed transparency, parity, promote exercising of choice for the consumer and ensure orderly growth of the sector. The onus is now on all service providers to put their best foot forward and keep consumer interest in mind by complying with the required initial timelines and activities at the earliest,” AIDCF president Rajan Gupta said.

    While along the same line TRAI chairman RS Sharma said it is a big win for consumers as per a PTI report, the verdict undoubtedly has far-reaching impact in broadcast industry.

    Earlier in the Madras High Court, division bench consisting of Justice M Sundar J and Chief Justice Indira Banerjee gave a spilt verdict. While M Sundar’s ruling was in favour of Star India, a third judge upheld the tariff order except certain riders.

  • ZEE’s 37 LIVE TV Channels now available for Jio’s Subscribers

    ZEE’s 37 LIVE TV Channels now available for Jio’s Subscribers

    Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse and Reliance Jio Infocomm Ltd. (“Jio”), India’s leading digital  services  provider,  today  announced  that  an  agreement  has  been  achieved  to release ZEE’s entire content library on Jio’s platforms, with immediate effect, enhancing the growth of the overall digital ecosystem.

    This decision enhances the experience of 227+ Mn subscribers of Jio, giving them an access to ZEE’s rich and engaging content, which comprises of 37 LIVE TV channels.

    In order to further integrate this strategic content alliance, ZEE5 App, the home of extensive digital content library of ZEE, which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will also be available for download.

    The alliance aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.

    Speaking on this decision, Mr. Amit Goenka, CEO, ZEE International & Z5 Global said, “We are extremely glad and excited about this positive development. As content creators our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across
    12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re
    extremely glad to take this association forward.”

    Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now  have  access  to  the  engaging  and  diverse  content  from  Zee  Group.  At  Jio  we  are

    committed to providing our consumers the best of content from India and the world in our
    quest to accelerate digital inclusion in the country.”

    ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.

  • &TV gets brand refresh; ad inventories sold out for new shows

    &TV gets brand refresh; ad inventories sold out for new shows

    MUMBAI: Zee took a bold step when it decided to launch channels under a different brand name ‘&’ five years ago. The bet worked and the brand lived. Now, &TV, the GEC, is undergoing a brand refresh with a new lineup of shows as well.

    In 2015, &TV was launched with the philosophy 'Jashn Jeene Ka' – celebrating the spirit of life. Now, the channel is bringing up yet another thought ‘Hai Khaas Har Andaaz’, created by Lowe Lintas that premieres this weekend, breaking first on its new live singing reality show for kids Love Me India at 9 pm. &TV has two more shows in the bouquet named Perfect Pati and Vikram and Betaal.

    ZEEL CEO Punit Misra said, “We believe &TV, the youngest GEC in the ZEEL portfolio, is best suited to cater to &dians – the multifaceted, progressive, young urban viewers who want to be more. With our unique brand point-of-view led content creation approach, the &TV team has crafted stories and characters that &dians will fall in love with.”

    Apart from its flagship show Bhabhiji Ghar Par Hain, that helped the channel gain immense traction from the viewers, it didn’t shy away from going against the tide and introducing a 100kg bahu on television with Badho Bahu or presenting kanha and radha differently. It pushed the envelope further by introducing supernatural-romance in Laal Ishq. 

    Commenting on the advertisers’ growth since its launch, ZEEL CMO Pratyusha Agarwal said that the growth has been phenomenal and ad inventories are already sold out for the upcoming shows. “Since the past three years, advertisers have grown up to 55 per cent,” she added.

    &TV head Vishnu Shankar has been associated with Zee for more than seven years now. He started working with Zee in February 2010 as the programming head of Zing, Zee ETC and Zee Trendz. A year ago he filled Rajesh Iyer’s shoes with a vision to scale-up the cluster’s growth in a bid to entertain audiences. He said, “In the last three years, we have created many marquee properties and the channel had a good 4.5 per cent market share and now we have 7.8 per cent market share.”

    We will soon get to see if the change will pay off.