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Tag: Zee

  • ‘Coolie No.1’ TV premiere garners over 1 crore impressions: BARC

    ‘Coolie No.1’ TV premiere garners over 1 crore impressions: BARC

    KERALA: The world television premiere of Coolie No.1 has received an overwhelming response from TV viewers. According to the BARC data for week 17, the television premiere of the movie garnered a remarkable viewership of over 1.03 crore impressions. 

    The light-hearted comedy entertainer also became one of the top five premieres on television in the last 12 months. Adding another feather to its hat, Coolie No.1 also marked its place in the all-time top 25 films which delivered one crore+ impressions on its premiere. The movie premiere also captivated the young target audience with Mumbai, Delhi, and Maharashtra being the top markets.

    Directed by David Dhawan, Coolie No.1 stars Varun Dhawan, Sara Ali Khan, and Paresh Rawal in the lead roles. Due to the Covid2019 outbreak, the film did not have a theatrical release, and had a direct to OTT outing exclusively on Amazon Prime Video on 25 December. 

    Coolie No.1 is the remake of the 1995 film of the same name which was also directed by David Dhawan. The original movie starred Govinda, Karisma Kapoor, and Shakthi Kapoor in the lead roles. Upon the release of Coolie No.1 on Amazon Prime Video, several critics noted that this modern-day remake had failed to recreate the magic of its original.

  • Zee Entertainment inks content production deal with Japan’s TBS

    Zee Entertainment inks content production deal with Japan’s TBS

    NEW DELHI: Indian media conglomerate Zee Entertainment has inked a deal with Japan's Tokyo Broadcasting System Television (TBS) that will see the two companies jointly produce diverse content not only for India and Japan but also for the global market. 

    The first joint effort between Zee Entertainment and TBS will be The Spiceman Trails: Asia, a unique culinary travelogue that delves into spice roots and spice routes of the east. 

    "Its picturesque imagery, vivid landscapes, and brilliant hues take the audience across the continent in search of a wide array of spices, deep-rooted history, multifarious cuisine, and rich culture and traditions in a most entertaining way," the companies said in a joint statement. 

    TBS is one of Japan's largest media groups which celebrates its 70th anniversary this year. In Japan, the company has operations in various areas of entertainment that include, free-to-air TV and radio, satellite TV, digital streaming and film, stage and event production. 

    On the other hand, Zee Entertainment is one of the largest media houses in India with 47 domestic channels across 11 native languages under its belt. 

    "We are thrilled to partner with an accomplished broadcaster like TBS on The Spiceman Trails: Asia. We look forward to curating and collaborating on other concepts across other entertainment genres," said Zee chief business officer Sunita Uchil. 

    TBS general manager of the international business center Takahiro Kawata revealed that his company is very excited to collaborate and work with Zee Entertainment. Kawata also added that he is looking forward to work with vibrant and creative people in India. 

  • The subtle changes at Zee Entertainment.

    The subtle changes at Zee Entertainment.

    MUMBAI: Almost slowly and steadily Punit Goenka’s Zee 4.0 vision is being executed in India’s leading media and entertainment enterprise. Ofcourse the organisation has been restructured, new lines of reporting come in and new hires have been brought in.

    But almost silently, the Zee corporate website has changed as has the email address of Zee executives. From zee.esselgroup.com, it has now been modified to zee.com keeping with the fact that the promoters – the Subhash Chandra family – have only a minority position in Zee Entertainment Enterprises Ltd (Zeel).

    The most striking change is the new website developed during the pandemic. With a very international looking design, it far surpasses the look and content of its rivals in the same space. Zee.com covers everything from the company’s mission, vision, policies, its brand identity, leadership, investor information, different business – it is a treasure trove of information.

    Compared to its earlier website design, Its current one is almost as different as chalk is from cheese.

  • Shamoly Khera’s Bedazzle helps people to master the art of self-confidence

    Shamoly Khera’s Bedazzle helps people to master the art of self-confidence

    New Delhi: Shamoly Khera a multi-faceted speaker, a TV presenter, producer, public speaker and speaking coach who has made her mark in the Indian media and TV industry. Khera is coming up with her latest book titled ‘Bedazzle’ where she answers several mind boggling questions that we come across in our daily lives but never really work towards them to find an answer.

    Some of these questions include– ‘How one's childhood can have a deep impact on one's self-confidence?’, ‘What affects a person’s confidence adversely and why does that matter?’, ‘How do animals with lesser thinking capacity step out to hunt, deeply motivated, every single day, despite a previous failed attempt?’, ‘How a sportsperson performs repeatedly even after multiple failures?’, ‘Where does that confidence come from, despite of a past failure and what can we learn from this?’, and ‘Our environment can affect the way our confidence is built everyday?

    Answers to these critical questions have the potential to change one’s life. However, most people are so busy in their daily lives that they do not really focus on them and continue the way they are going.

    The book is published by Bloomsbury and is available in both Paperback and Kindle editions here. #BedazzleTheBook is also trending in the non-fiction pre-order lists.

    “I have always been intrigued by what makes a person more confident than the others – and often you will notice that confidence has a deeper correlation to success than talent. This book is an exploration of what one can do to achieve a level of eternal confidence, by being able to create a stream of constant infinite confidence within, through practical insights,” says Khera.

    Hailing from the field of medicine and with a special interest in neuroscience, Khera believes in backing every remark with apt research. “I believe in factual evidence and I avoid making a point until and unless strongly supported by relevant studies. Finding the missing link between a confident and an under-confident person, Bedazzle aims to stimulate the reader in understanding his own psyche of success. Each person’s disposition is different, and we all get affected by failures and success differently,” adds Khera.

    Bedazzle deconstructs the core aspects of subconscious motivation in all such scenarios and handpicks the triggers to understand confidence at a deeper level so that anyone can use it to their best advantage. The book reveals multiple action plans that can aid a person in developing and maintaining consistent confidence, awakening deep motivation in self and actualizing one’s full self-potential. Bedazzle unravels the perceptions of the human mind and how we can rewire our inner programming to reinforce positive perceptions.

    Bedazzle reveals the art and science of confidence in today’s world. The book puts a spotlight on how the human mind has the power to self-actualize its truest potential through self-evaluation, self awareness and reach heights of achievement. As they say that those who are truly awakened to their inner powers can truly Bedazzle.

    Khera penned the book during the lockdown. “This idea came to me sometime last year but it fully caught steam only in the months of lockdown. Lockdown has provided many writers and artists the perfect environment for brewing ideas and giving them shape –for only in such dedicated environments do novel ideas thrive!’

    She goes on to mention that self belief is most important for a person’s confidence. “Because what you believe about yourself to be true, turns out to be a self-fulfilling prophecy, so believe carefully – and when you do, believe fully!’

    Khera has had an illustrious career and been the face of various television networks, such as Zee, TLC, Colors and MBC and has devised multiple shows that impacted across cultures and continents.

    Currently, she is the director at her content distribution house, One Take Media Co. With an unflinching passion for the field of neuroscience and performance psychology, she has founded 'Speak to Inspire Academy' – where she has coached hundreds of leaders to become impactful speakers and discover their authentic story.

  • NBSA directs Zee news channels to apologise Rakul Preet Singh

    NBSA directs Zee news channels to apologise Rakul Preet Singh

    NEW DELHI: The News Broadcasting Standards Authority (NBSA) has found the news channels Aaj Tak, India TV, Times Now, Zee News, Zee 24 Taas, Zee Hindustani, News Nation, India Today and ABP News at fault for putting out slanderous reports against Bollywood actress Rakul Preet Singh and linking her to drugs.

    The NBSA has directed three channels from Zee Network to air public apology, while other channels have been issued a warning with respect to use of taglines and hashtags, and have been cautioned against telecasting unverified news.

    The NBSA also provided the three Zee news channels with a statement that had to be aired on December 17: “We apologise for the manner in which the hashtags/taglines and images were telecast, while reporting the ongoing investigation of Rhea Chakraborty's narcotic drugs case. The telecasts violated the code of ethics and broadcasting standards requiring broadcasters to maintain neutrality, impartiality, accuracy and fairness, the specific guidelines covering reportage and specific guidelines for reporting court proceedings. We clarify that there was no intention on our part to sensationalise the issue or to prejudice the investigation in any manner. We reiterate our commitment to uphold every individual's right to fair trial and reputation, while reporting about matters under investigation.”

    The channels have been further directed to remove any and all offensive videos on different platforms and report the same within seven days.

    Several channels used titles/headings like “The Rhea Drug Circle”, “Drugs Mandli”, “Theeno Bud leetey the”, “Took Drugs” , “Drugs se Rakul Ki Preeti”, “Bollywood Drug Connection” etc for Rakul Preet Singh, which has been roundly criticised by the regulator.

    The NBSA did not find the story run by Times Now to be objectionable but found its hashtags and taglines to be offensive. In the case of India TV, the regulator noted that pictures of the actor "dancing, smoking, and of her hips were objectionable, placed out of context and misleading." The taglines used by India Today and Aaj Tak were deemed "out of context…with no link with the news which was reported."

    The reports were run by the channels in their coverage of the Sushant Singh Rajput case. The channels claimed that Rhea Chakraborty gave this information, however Rhea denied sharing any such information.

    Singh had moved the Delhi high court in September seeking action against these news channels under the Programme Code, framed under the Cable TV Networks Regulation Act. The court, in turn, had directed the NBSA to look into the actor's complaints against the channels.

  • Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    MUMBAI: In one of the biggest festive offering on television, for the first time, &flix and 11 Zee channels premiered the biggest superhero movie of 2020, Bloodshot in ten languages. Combining the might of Zee with a pan-network property, Ticket To Hollywood, a whopping 29.03Million viewers experienced Hollywood’s cinematic brilliance in their preferred language with the premiere of Bloodshot in November. A first for television, the multi-channel and multi-lingual premiere enabled countless ardent fans to #LeapForth into the exciting world of Hollywood marking yet another milestone for Zee.

    Starring the ultimate action hero Vin Diesel, Bloodshot premiered on &flix, the destination of the biggest Hollywood hits along with &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. The premiere across garnered support from some of the leading brands with Colgate as the presenting sponsors across 11 channels along with brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard across Zee English cluster channels.

    Speaking about the success of the premiere, Zeel premium channels business head Kartik Mahadev said, “Today, Hollywood’s appeal knows no bounds as we have enthusiasts from metros and beyond who share the same level of passion and take to Hollywood as their window to the world. True testimony to this is the findings from &flix’s recent consumer study, ‘Hollywood Is For Everyone’ that sheds light on Hollywood’s growing fandom that cuts across regions and languages. The success of the multi-lingual premiere of Bloodshot further validates this with the premiere garnering immense positive response from both our customers and consumers. With successive Hollywood blockbusters in the pipeline as part of Ticket To Hollywood, we are certain that the property will deliver value to brands and enthrall fans spread across the nation.”

    Creating a spectacle like no other, Zee combines the exciting line up of latest Hollywood blockbusters on its English movie channel &flix and the reach of its Indian language movie channels to present ‘Ticket To Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages. The property will see Hollywood’s latest blockbusters airing across Zee channels, dubbed in regional languages. With the successful premiere Bloodshot across Zee channels, ‘Ticket To Hollywood’ will feature other recent superhits like Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others. With this, the property aims to cater to an evolving Hollywood fan base in India – the unsatiated viewers who crave a larger-than-life Hollywood experience in the language of their choice.

  • How GECs plan to light up viewers’ Diwali

    How GECs plan to light up viewers’ Diwali

    MUMBAI: Diwali, the festival of lights, symbolises homecoming as well as new beginnings. Whether or not one subscribes to the mythological or religious significance of this festival, it cannot be denied that it’s a time of togetherness, of spreading happiness and good cheer. In a similar fashion, Hindi and regional GECs have curated special programming to light up Diwali for their viewers.

    As we cope with the new normal, TV channels are keeping the festive spirits high with their best programs, presenting viewers with a perfect opportunity to spend this golden time with their families and binge watch their all-time favourite shows. We list down their Diwali line-up this year:

    Zee TV:

    During Diwali there is a special festive event on the cards for fans of the channel’s top-rated shows Kundali Bhagya and Kumkum Bhagya. During the day, audiences can look forward to the telecast of special awards shows and events like Zee Cine Awards 2020, Zee Rishtey Awards 2019 and the film, Good Newwz. The network will also premiere its highly anticipated collaboration with Balaji Telefilms, Brahmarakshas 2, on the weekend after Diwali.

     

     

    Colors Marathi:

    Colors Marathi has curated a special Diwali programming line-up for its viewers. From November 13 to 16, the channel has in store special episodes of its most popular fiction shows like Jeev Zala YedaPisa, Sukhi Mansacha Sadara, Sundara Manamadhye Bharli, to name a few. To drive the audience’s festive sentiment a notch higher, the channel will also host a special singing Diwali show named Ghei Chanda on 15 November at 12 noon, featuring renowned Indian classical vocalists Mahesh Kale and Rahul Deshpande.

     

     

    Romedy Now:

    Lighting up this Diwali with the best visual treat for viewers, Romedy Now has brought ‘Diwali Delights’ through 1 to 14 November, every night at 9 pm. The property will air some of the most wholesome Hollywood rom-coms such as Marley & Me, First Daughter, Love & Other Drugs, Down With Love, Burnt and Bride Wars.

     

     

    Colors Kannada:

    On the non-fiction front, the channel will air special event Jodi Deepavali on 15 November at 1 pm. Couples from Kannada television and cinema will come together and celebrate with fun tasks, rib-tickling gimmicks, songs, and dance to make it a special Deepawali. The show will be hosted by Kannada television’s most energetic and enthusiastic anchor, Akul Balaji. The fun doesn’t end there, as the channel will also air Baahubali at 4:30 pm on 15 November.

    As a special Diwali gift for viewers, Colors Kannada aims to spread love with the launch of Hoo Male on 16 November at 9 pm.

     

     

    Dangal TV:

    To celebrate Diwali, Dangal TV has shored up its primetime viewing with the debut of mythological series Devi Adi Parashakti on 9 November. The show has been produced by Swastik Productions and will be telecast Monday to Saturday at 9 pm.

     

     

    Big Ganga:

    Ganga Deewali Carnival is Big Ganga’s hot ticket property for this time of the year. The four-day multi-entertainment, multi-celebrity festivity will begin 10 November and culminate on 14 November.

    Colors Tamil:

    With its special Diwali line-up, Colors Tamil aims to provide viewers with an added reason to look forward to the festivities. In the non-fiction category, the channel has curated special Diwali episodes for Sindhanaigal Simplified and for their recently launched show Colors Kitchen.

    Sinthanaigal Simplified with Gurudev Shri Shri Ravi Shankar will have popular actor Yugi Sethu engaging in a refreshing conversation about life and spirituality on Saturday, 14  November 2020 at 11:00 am. This special Diwali episode is also the show’s finale. Following this, Colors Kitchen will spice up the celebrations at noon, with Chef Damu, Chef Shreya and Colors Tamil artists cooking up a delectable festive feast.

    To pump up the fun spirit of Diwali further, Colors Tamil is also set to present the world television premiere of Chitiram Pesuthadi – 2 on 14 November at 4 pm. A multi-starrer film, Chitiram Pesuthadi – 2 is a hyperlink drama that encompasses four gripping stories which take place in a time frame of 48 hours.

    Further, adding sparkle to its original programming in the fiction category, Colors Tamil has curated a special Diwali line up for its shows Amman, Idhayathai Thirudathey and Uyire.

     

     

    Colors Bangla Cinema:

    Colors Bangla Cinema will rejoice in the festivities of Kali Pujo and Bhai Fonta by showcasing special movies from 14 to 16 November. The channel will air blockbuster films such as Chore Chore Mastuto Bhai, Adorer Bon-Dadar Adesh and Inquilab-Greftaar to entertain its viewers during Diwali.

    Zee Biskope:

    On the eve of Diwali, Zee Biskope has lined up the world television premiere of Aandhi Toofan, co-presented by Nestle Munch.  It will air on 13 November 2020 at 6 pm.

    Nickelodeon:

    Nickelodeon is all set to make sure that kids and their families enjoy the festive weekend through a host of exclusively crafted fun entertainment and engagement experiences.

    To start off, the channel will premiere a made for television movie headlined by kid’s favourite toon Shiva called Rise of the Technosapiens. Set to premiere on 14 November 2020 at 11.30am, the action-adventure film will take kids on a roller coaster ride with super kid Shiva.

     

     

  • 7 in 10 Indian movie buffs enjoy dubbed Hollywood films: Study

    7 in 10 Indian movie buffs enjoy dubbed Hollywood films: Study

    NEW DELHI: 70 per cent of Bollywood and regional movie fans enjoy watching dubbed versions of Hollywood films, a study by &flix and Nielsen has revealed. However, these viewers also face the problem of having limited options of movies in their preferred language. 

    The study titled ‘Hollywood is for everyone' interviewed 1500+ movie lovers in metro and non-metro cities and analysed consumer preferences, attitudes and behaviours, giving an insight into the lifestyles and mindsets of movie buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock unlimited possibilities.

    The study further revealed that nine in ten movie lovers watch both English and Hindi/regional movies. When it comes to entertainment quotient, 91 per cent viewers prefer Hollywood flicks, because they have better power-packed action sequences and special effects.

    An interesting fact that came to light is movie lovers stating that television is their preferred choice to experience Hollywood. 88 per cent respondents claimed that Hollywood VFX and superhero stunts are better enjoyed on TV than smartphones.

    The study highlighted how viewing habits have changed as a result of the pandemic – 82 per cent respondents stated that TV viewing came closest to the big screen experience amid the lockdown. Moreover, 81 per cent of movie lovers found Hollywood films to be a great way for family bonding during these tough times.

    Movie buffs also demand instant gratification. As per the study, eight out of ten respondents expressed displeasure in waiting for months before their favourite Hollywood films are screened on Indian TV channels.

    The study also pointed out key characteristics of Hollywood enthusiasts – they earn 1.5x more than Bollywood/regional movie admirers, have a stronger presence on social media, and are brand-conscious individuals who seek new experiences.  

    ZEEL premium channels business head Kartik Mahadev said, "In the hyper-connected world we live in, Hollywood is closer to our homes and hearts now than ever before. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness to the global fan following. This &flix study delves deeper into the mind of the movie fan and explores their culture that is fully immersed into the movie universe."

    Drawing inspiration from the findings, Zee has recently announced a pan-network property 'Ticket to Hollywood' that brings the latest Hollywood movies in dubbed languages across Zee's leading movie channels.

    Zee chief consumer officer Prathyusha Agarwal said, "At Zee, we have always recognized the diversity of the cultures and people that exist within India. The findings from the &flix consumer study are proof that Hollywood aficionados are spread across the 'many Bharats' today. They seek new experiences and have their finger on the pulse of the latest trends. By offering a 'Ticket to Hollywood' to these passionate fans, we at &flix continue to win in the many Bharats that coexist."

  • Zee launches ‘Ticket To Hollywood’ in 10 languages

    Zee launches ‘Ticket To Hollywood’ in 10 languages

    MUMBAI: Zee has lined up a slew of Hollywood blockbusters to thrill viewers during this festive season. Catering to the evolving Hollywood fan base in India, ‘Ticket to Hollywood’ will showcase the latest international hits on Zee’s English movie channel &flix with a simultaneous telecast of the dubbed versions on its regional language channels.  

    Starting with the ultimate action hero Vin Diesel-starrer, Bloodshot, the simulcast with &flix will be seen across &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. This will be followed by simulcast of other recent superhits like Spider Man Far From Home, Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019), among others.

    Zee chief consumer officer Prathyusha Agarwal said, “With Ticket To Hollywood, we aim to unlock the true potential of Hollywood in India whose fandom cuts across demographics and regions. &flix’s multi-language block ‘Flix For All’, delivered a 41 per cent jump as viewers aspired for a premium movie experience in their native language, further fuelling the need to curate a property that offers the best of Hollywood experiences in a language of the consumers’ choice.”

    Zee west, north & premium channels cluster head Amit Shah said, “When it comes to Hollywood, viewers’ affinity for English movies has grown considerably over the years. Consumption of Hollywood movies on TV is on the rise and the genre continues to operate at 40 per cent higher viewership compared to pre-lockdown unearthing countless passionate fans for the latest Hollywood titles in their native language. With Ticket To Hollywood, we have an opportunity to deepen our engagement with a broader pool of Hollywood buffs across the nation, offering the latest blockbusters via a multi-channel and multi-lingual brand."

    About Bloodshot: Based on the bestselling comic book, Vin Diesel stars as Ray Garrison, a soldier recently killed in action and brought back to life by a team of scientists as the superhero Bloodshot. With an army of nanotechnology in his veins, he’s an unstoppable force, stronger than ever with a special superpower – the ability to resurrect and heal instantly. But in controlling his body, the organization has sway over his mind and memories, too. Now, Ray doesn’t know what’s real and what’s not – but he’s on a mission to find out.

  • &pictures focuses on youth with its brand new ethos ‘On Nahi, Full On’

    &pictures focuses on youth with its brand new ethos ‘On Nahi, Full On’

    MUMBAI: Hindi movie channel &pictures is revamping its brand image to appeal to a new generation of viewers with the launch of a refreshing new ideology and tagline – ‘On Nahi, Full On’.

    Built on the insight that ‘In a world that uncertain, why stop myself from immersing fully in what I do’, &pictures’ new brand philosophy of ‘On Nahi, Full On’, seeks to ignite the spark of aspiration among young viewers and inspire them to take charge and maximize every moment without slowing down.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ANDPictures (@andpicturesin) on

     

    Launched by Zee Entertainment Enterprises Ltd in 2013, &pictures has always catered to an audience with a youthful mindset with an array of content and characters that reflects their life choices and beliefs.

    Explaining the rationale behind the revamp, Zee Hindi Movies Cluster business head Ruchir Tiwari told indiantelevision.com that the channel is looking at strengthening its current portfolio that it has built over years by refreshing content.

    “The audience that was there when the channel was launched has now changed. The idea is to appeal to younger audiences. Overall the logo is the same but we have added new colours and we have changed the positioning,” he said.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ANDPictures (@andpicturesin) on

     

    According to Tiwari, the channel did extensive research before designing the logo. The pre-packaging was done by the internal design team along with various collaborators.

    The channel has come up with a two-pronged content strategy: keeping the new-age sensibilities in mind to strengthen its bond with its core viewers; and to engage and bring in new viewers. &pictures is improving its movie library with fresh and exciting new entrants like Good Newwz, Dabangg 3, Kaali Peeli and Gunjan Saxena. The channel has also introduced a slew of original and off-beat flicks: Footfairy, Omerta and Hacked, amongst others.

    For Hollywood fanatics, &pictures has slated blockbuster premieres like Bumblebee, Fantasy Island & Bloodshot along with the latest installments of viewers’ favourite movie franchises like Kung Fu Panda, Jumanji and Transformers, to name a few.

    In an age where the audience is turning to OTT and streaming services, it is important to reassure the consumer about the channel’s proposition, emphasised Tiwari. “Forming a habit among consumers also comes with a huge responsibility where you need to be on your toes. We’re striving constantly to get better content and create relevance through social media,” he added.

    In keeping with its revamped ‘On Nahi, Full On’ ideology, &pictures has kicked off the ‘Full on Bloc Party’ campaign on its social media channels. Through collaborations with talented young stars like Ishaan Khatter, Dhvani Bhanushali, Dolly Singh & Nikhil Paralikar a.k.a the Tabla guy, the brand is promoting its ethos of Full on Feels, Full on Masti, Full on Punch and Full on Thrill.

    &pictures shorties, conceptualized by Lowe Lintas, will be promoted extensively across television and digital media. To up the fun quotient, the entertainment channel will soon launch the full-on masti brand filters on Instagram to click with its young, social media savvy followers.