Tag: Zee

  • Zee urges consumers to shop local this Diwali

    Zee urges consumers to shop local this Diwali

    Mumbai: The festive season is usually filled with countless stories that unfold on the streets. It’s truly an experience going to your local city market with your friends and family members and returning home with little moments of laughter. This Diwali, OptimiZEE, the social content hub at Zee is celebrating such stories that strike a chord with its purpose-led campaign #YehDiwaliKissonWali.

    Featuring veteran actors including the evergreen Zarina Wahab, Avtar Gill, and Virender Saxena, the heartwarming film rolled out across ZEE’s social platforms portrays a relatable moment and the countless stories that unfold with the message #YehDiwaliKissonWali. Depicting a saree shopping visit and another couple on a cutlery shopping spree, the feel-good films each bring alive a unique story that unfolds on the streets. Be it Sarojini Nagar market in Delhi or fashion street in Mumbai, OptimiZEE urges viewers to shop local to help them rediscover the small joys of helping your neighbourhood business and creating memories this festive season.

    OptimiZee head Kartik Mahadev said, “In the post-pandemic world, while digital transactions have helped many businesses flourish and given consumers convenience, it has also brought with it a tyranny for small businesses who thrive on the footfalls from the neighbourhood. ‘Stories’ emerge when people connect. With this belief, the campaign encourages people to make a local shopping trip, experience a story, and make their Diwali shopping trip a memorable one, while also supporting the neighbourhood business.”

    Tiqui-taka founder Jigar Fernandes, Founder, tiqui-taka who directed the films, said, “A visit to the local shop often rewards us with interesting moments. Through two such moments, the campaign highlights the joy of local shopping and asks the viewer to go experience their own local shopping stories this Diwali. It was a privilege working with legends like Zarina Wahab, Avtar Gill, and Virendra Saxena. Their timeless charm is the soul of the films.”

    The campaign is further bolstered by a user-generated content activity announced across Zee’s social handles calling for viewers to share their Diwali shopping stories with #VocalForLocal by tagging @ZEECorporate.

  • Zee-Sony merger no more than camouflage to distract from primary issue: Invesco

    Zee-Sony merger no more than camouflage to distract from primary issue: Invesco

    Mumbai: Invesco Developing Markets Fund has written a biting open letter addressed to the shareholders of Zee Entertainment Enterprises Ltd (Zeel). The investor has raised concerns regarding the “repeated governance failures” and “underperformance” of the company and has claimed that the timing of the announcement of an alignment with Sony Pictures Networks India (SPNI) is a camouflage to distract from the primary issue before the company.

    The letter is signed by Invesco’s chief investment officer Justin M Leverenz.

    It states that the investor has been in talks with Zeel’s management for over two years and has shared suggestions on matters including disclosures, capital allocation, ring-fencing, and distancing Zeel from the long shadow of another family “group companies.” However, the outcome of these discussions has “yielded nothing other than platitudes such as Zee 4.0.”

    The investor observed that Zeel’s stock price increased by 40 per cent after it called for an extraordinary general meeting of shareholders. “The purpose of this action – unique in the almost 25-year history of our fund – is to enable all shareholders to vote on the proposed removal of the remaining non-independent director and to add six additional independent directors to the board,” it said.

    The increase in stock price after our intentions became public demonstrates the frustration of Zeel’s long-suffering investors and the appetite for change, claimed Invesco. Invesco pointed out that the Indian stock market indices have more than doubled in the preceding five years, whereas the stock of Zeel had more than halved in the same period.

    Invesco highlighted the urgent need for independent perspectives on Zeel’s board citing the company’s governance failures and prolonged underperformance. The EGM would hold the board and management of Zeel accountable for the past performance of the company, it said.

    According to the investor, the lack of governance oversight by Zeel’s current board was identified in the Securities and Exchange Board of India (SEBI) letter dated 17 June. The letter highlighted several aspects pertaining to Zeel including “large outstanding dues from related parties,” “letters of comfort issued by directors of the company without informing the board,” and based these and other observations concluded that the “actions of the company are not in the best interest of shareholders.”

    Invesco also expressed its concerns over Zeel’s proposed alignment with Sony, which it noted, “favours the founding family at the expense of shareholders.”

    It said, “This non-binding agreement gifts a two per cent equity stake to the promoters of Zee in the guise of a ‘non-compete,’ even though the current managing director and chief executive officer of Zee will continue to run the proposed merged entity for the next five years. This is dilutive to all other shareholders, which we consider unfair. At the very least, we would expect such largess to be contingent on the MD/CEO leaving said position (thus raising the scenario of ‘non-compete’) or be structured in the form of time vesting and performance-linked ESOPs, which we as shareholders welcome as a transparent way to reward performance and leadership.”

    It added, “The Zee-Sony announcement casually mentions that the Zee promoter family will have the right to raise their stake from four per cent to 20 per cent, without specifying any manner in which this meaningful change will actually happen. Will this change the majority control of Sony in the merged entity? Will it involve open market purchases, warrants, or some other financial instrument? If the latter, will say instruments/warrants to the promoter family be priced so as to advantage them at the cost of ordinary shareholders? This lack of clarity around key aspects of the Zee-Sony announcement should concern all shareholders.”

    Invesco stated that they would view the transaction in a constructive spirit “if and when” additional information regarding the proposed merger is made available.

    Zeel two top investors Invesco and OFI Global China Fund LLC who combined own 18 per cent stake in the company had sent a requisition notice to Zeel on 11 September to call an EGM even after two weeks, the investors moved to NCLT, citing provisions of Company Law, according to which the company is bound to call for an EGM within a specific number of days if stakeholder demanding it owns more than 10 per cent of the company.

    The investors had also sought the removal of long-standing directors and close associates of the Chandra family from the board. The two independent directors Ashok Kurien and Manish Chokhani have already submitted their resignations.

    The investors moved to have six nominees appointed to the board of Zeel, which included Surendra Singh Sirohi, Naina Krishna Murthy, Rohan Dhamija, Aruna Sharma, Srinivasa Rao Addepali, and Gaurav Mehta as independent directors of the board for a term up to five consecutive years. The notice was received by Zeel on 12 September, and it informed the stock exchanges on 13 September, adding that the appointments are subject to approval by the ministry of information and broadcasting (I&B).

    Zeel refused to conduct the EGM citing “shareholders interest,” and moved to Bombay high court on 2 October seeking to declare the requisition notice as “illegal and invalid.”

    “These actions, which ostensibly are being taken in the ‘best interests of all shareholders,’ as Zee’s communications claim, are in fact indicative of a management team that places self-interest over the interest of the institution it leads, its employees and all other shareholders, as well as a Board whose permissive culture has enabled this behaviour and its consequences,” said Invesco.

    Invesco stated that it will exercise its right to conduct an EGM and if the proposal moved at the meeting finds favour from the shareholders so as to carry the vote, then six new independent directors will join the board of Zeel and the sitting managing director and chief executive officer of the company Punit Goenka will be removed from the board.

    The newly constituted board will deliberate and determine the future leadership of the company, including the appointment of an interim CEO, while the formal search for a CEO within the management of the company or from within the Indian media industry is conducted.

    “We wish to clarify the issues on which we will not compromise in connection with any transaction, and where we will continue to make our voice and our vote heard. We will firmly oppose any strategic deal structure that unfairly rewards select shareholders, such as the promoter family, at the expense of ordinary shareholders,” it concluded.

  • NCLAT reserves orders on Zeel’s appeal

    NCLAT reserves orders on Zeel’s appeal

    Mumbai: The National Company Law Appellate Tribunal (NCLAT) on Thursday reserved orders on an appeal moved by Zee Entertainment Enterprises Ltd (Zeel). The company had challenged the 5 October order by the National Company Law Tribunal (NCLT) on the matter of requisition for an Extraordinary General Meeting (EGM). The requisition notice was moved by top investors at Zeel including Invesco Developing Markets Fund and OFI Global China Fund IIC. 

    Meanwhile, the NCLT which was slated to take up the application for an EGM on Thursday at 2:30 p.m, has decided to adjourn the hearing until 2:30 p.m on Friday after hearing that NCLAT had reserved its order.

    On 5 October, the NCLT had given Zeel two days to file its counter-affidavit to the applications before it. The bench had declined to give more time to file this response opining that it was a simple matter that did not need weeks for a reply to be filed. This order was challenged by Zeel before the NCLAT.

    The NCLAT bench has informed that the order on Zeel’s appeal would be pronounced and issued later on Thursday. The bench said that they would not be deciding the case on merits, but would peruse all NCLT orders passed in the matter to take a call on Zeel’s appeal, according to a report by Bar and Bench.

    Counsel for Zeel argued that the case before NCLT was only at an interim stage and was converted into a final hearing without giving the company suitable time to respond. Counsel for Invesco argued that there was no distinction between interim relief and final relief in the present case and that “the appeal should be rejected at all costs as it is an abuse of process of court,” according to Bar and Bench.

    Zeel’s boardroom tussle began on 11 September, when the company’s top two investors – Invesco and OFI China Fund IIC which together hold an 18 per cent stake in the media company, sent it a requisition notice calling for an EGM of shareholders. The investors sought the removal of Zee’s sitting managing director Punit Goenka and two independent directors Ashok Kurien and Manish Chokhani. The two independent directors had submitted their resignations a day prior. The investors had also sought the appointment of their own six nominees on the board of Zeel.

    Zeel had challenged the requisition notice stating that it is “invalid and illegal” and had moved to the NCLAT for a hearing.

  • Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

    Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

    Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.

    The development comes when leverage Edu is rolling out aggressive expansion plans and strengthening its foothold in the global market, primarily the UK and Europe. “We are very confident that Tiwari will lead Leverage Edu and successfully establish our place both nationally and internationally in the growing ed-tech ecosystem,” said Leverage Edu founder and CEO Akshay Chaturvedi on the new appointment. 
    Prior to joining Leverage Edu, Tiwari was associated with Zee Entertainment Enterprises Ltd (ZEEL) where he was director-digital alliances and partnerships. At ZEEL, he was also part of the office of the president- content and international markets, and executive assistant to chief executive officer, domestic broadcast business.

    Previously, Tiwari worked with Viacom18 Media where he led the consumer research for the corporate strategy team. His other stints include companies like Star India and Quizcraft Events.

    “I am excited to join Leverage Edu and share my efforts to create widespread brand awareness while pushing for a very strong growth agenda,” Tiwari said. “Having followed the growth trajectory of Leverage Edu since its inception, I was familiar with the organisation and was impressed with its culture, diversity, people, and especially its entrepreneurial mindset.”

  • ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

    ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

    Mumbai: The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms” against them.

    Both Kurien and Chokhani had submitted their resignations to the Board earlier this week. The decision came at a time when two of ZEEL’s top investors – Invesco Developing Markets Fund and OFI Global China Fund LLC – which together hold around 18 percent of the stake in the company, sent a special notice demanding the removal of Punit Goenka, Manish Chokhani, and Ashok Kurien as directors in an Extraordinary General Meeting (EGM). 

    In its media statement, the Board stated that it strongly condemns the allegations made against its former members, who had decided to step down from the Board due to their personal reasons and to pursue their interests beyond the confines of a boardroom. 

    “Speculations disparaging the contribution of the said non-executive directors of the Company are baseless and arise out of an inadequate understanding of the industry. Decisions taken by committee members and the Board of Directors of the Company are being wrongly attributed to individual directors without any basis,” stated the Board. “ZEE is immensely grateful to both Kurien and Chokhani for their contribution towards the Company. Their guidance to the leadership team has been valuable, enabling ZEE to touch newer heights and deliver greater value to all its stakeholders year on year.”

    The Board also highlighted that the interest of the shareholders has always been paramount for the Company under their mentorship, and it remains committed to maintain the highest standards of governance and transparency.

    ZEEL chairman R Gopalan said, “As someone who sowed the seeds of ZEE, Kurien played a key role in steering the Company to newer heights with his contribution arising out of deep understanding and knowledge of the Media Industry. His vast expertise of 35 years in the industry has been instrumental in building ZEE as a leading entertainment brand and a creative content company not only in India but across the globe. As one of India’s most respected financial experts and investors, Chokhani’s astute management skills coupled with his analytical abilities have been of tremendous value to the Board. Chokhani has always been steadfast in his support towards ZEE and has guided the leadership team to higher success by setting new standards of performance excellence.”

    The Board also lauded their contribution in the overall process of Board reconstitution, with the induction of eminent Independent directors. “The reconstituted Board will continue to ensure highest compliance practices and governance and set the benchmark for management accountability and transparency to further enhance the value of the Company” read the statement.

  • DTH operators write to TRAI over broadcasters offering pay channels on DD Free Dish

    DTH operators write to TRAI over broadcasters offering pay channels on DD Free Dish

    Mumbai: Direct-to-home (DTH) service providers including Tata Sky and Airtel Digital TV have written to the Telecom Regulatory Authority of India (TRAI) asking the telecom regulator to address the issue of broadcasters making their pay channels available on Prasar Bharati’s FTA platform DD Free Dish.

    According to the DTH players, this goes against the current tariff regime which mandates the designation of channels as either pay or FTA and prohibits their bundling together. Tata Sky and DTH players want that such designation remains constant across distribution platforms, a matter they had requested the TRAI to look into earlier as well, but to no avail.

    It is being alleged that despite the above mandates and guidelines, broadcasters such as Zee, Sony, Star, Viacom18 and others continue to exploit loopholes to make their second-tier channels like Zee Anmol, Sony Pal, Star Utsav and Colors Rishtey available for free on DD Free Dish in order to increase their reach beyond the pay universe and get more advertising dollars. However, the same channels are present on private distribution platforms as pay channels, in accordance with their MRP filing with TRAI.

    DTH operators say that the practice is highly discriminatory as not only are the private DPOs paying the broadcasters to distribute these channels, but also charging subscribers for the same. On the other hand, DD Free Dish receives a license fee for making them freely available to viewers.  

    Reviving their demand, the DTH players have requested the TRAI to level the playing field for the public service broadcaster and themselves in this regard.

    Tata Sky CEO Harit Nagpal says that he is not against these channels being free nor is he asking the broadcasters to pull them off DD Free Dish, but asking for a level-playing field and parity. “We are just demanding that if these channels are available as free on DD Free Dish, it should also be the case on my platform. There are about 20 FTA channels on DD Free Dish that are being offered to my viewers at a price anywhere between ten paise – three rupees, which is highly discriminatory,” he says.

    Responding to the TRAI’s contention of DD Free Dish not being covered under NTO, he says that the regulator misses the point here. “This is not about DD Free Dish, but the channels,” states Nagpal.

    A senior official from a leading cable operator remarks, “I am not sure but the broadcasters may be taking advantage of a legal loophole where TRAI cannot regulate DD Free Dish which comes under Prasar Bharati. A channel that is allotted a slot on DD Free Dish may immediately gain 50 GRPs while FTA channels not on the free DTH players are struggling at seven GRPs. That’s the advantage of DD Free Dish.  Broadcasters slowly want to move pay-TV subscribers away from the value chain. In urban markets, they are going direct-to-customer by distributing their channels on their OTT platforms and in rural markets, they are opting for DD Free Dish. This practice boosts both advertising and subscription revenues for broadcasters.”

    Calling the unfair practice a “double whammy” for DPOs, he reveals that TV broadcasters are ready to pay Rs 8-16 crore in advance to be allotted a slot on DD Free Dish. “They are paying an enormous carriage fee and not charging a subscription fee for their pay channels on DD Free Dish whereas on cable and DTH operators they are paying much lower carriage fees and are charging a subscription fee. It’s a complete double negative.”

    It is important to note here that as per the new tariff order, 1.0 carriage fees on DTH and cable operators are capped at four lakh per month. According to TRAI performance indicator report Jan-March, DTH subscribers declined by 1.4 million at the end of March. 

    The unnatural growth in the number of pay channels on DD Free Dish has unbalanced the equation for cable and DTH operators. “Reports say that 40-50 per cent of the urban markets are already on OTT platforms. The rural market is still growing where broadcasters are trying to cut out ‘middle men’ like cable and DTH operators. This will slowly lead to the decline of the industry in five to ten years,” he reckons.

    Like Nagpal, he also demands that either the broadcasters should pull their pay channels from DD Free Dish or they should make those channels FTA for all DPOs. If there is parity on all platforms, no one will complain. 

  • Balaji Telefilms elevates Sunanda Gupta Jenna to VP, digital originals

    Balaji Telefilms elevates Sunanda Gupta Jenna to VP, digital originals

    Mumbai: Media and entertainment company Balaji Telefilms has promoted Sunanda Gupta Jenna to vice president – digital originals. She joined the media conglomerate in August 2019 as a creative producer for ALTBalaji originals.

    Prior to joining Balaji Telefilms, Jenna was associated with the ZEE network as programming head weekend for &TV. In her earlier stints, she has worked with Viacom18 and Endemol India.

    Jenna is a broadcast media professional who has experience in spearheading programming, content selection/creation, management, and television production. She has been a part of various projects including channel launches (COLORS, &TV), long format reality shows (IGT, Bigg Boss, Voice ), live TV shows (LMI), finite fiction (The Mentalist Agent Raghav, Darr horror series, Crime Series), and live events.

  • SC adjourns NTO 2.0 hearing to 18 August

    SC adjourns NTO 2.0 hearing to 18 August

    Mumbai: The Supreme Court on Friday adjourned the hearing in a matter pertaining to the New Tariff Order (NTO 2.0) to 18 August.

    Last month, The Indian Broadcasting Foundation (IBF) and several leading broadcasters had filed a petition in the Supreme Court against the Bombay high court verdict dated 30 June, which had upheld the constitutionality of the NTO 2.0. The amended NTO 2.0, passed by the Telecom Regulatory Authority of India (TRAI) in January 2020, was challenged by broadcasters in the Bombay HC.

    After a legal tussle that lasted over a year, TRAI had managed to get a green signal from the court on 30 June on the implementation of the amended NTO 2.0. The division bench of the HC had stated that the challenge to the constitutional validity of the 2020 rules and regulations of TRAI does not hold any water. At the same time, it termed one of the twin conditions “arbitrary”, according to which the maximum retail price of an a-la-carte channel could not be more than one-third the maximum rate of a channel in the bouquet.

    The judgment was passed on the petitions filed by several broadcasters under the umbrella of the Indian Broadcasting Foundation (IBF) including ZEE Entertainment, Star India, TV18, and Sony Pictures Network India (SPN) who had challenged the NTO 2.0 terming it “arbitrary and in violation of their fundamental right”.

    The NTO 2.0 prescribed linkage between a-la-carte price and bouquet and reduced the price cap on the subscription fees for pay channels.

  • Friends: The Reunion set for Indian TV premiere on 1 August

    Friends: The Reunion set for Indian TV premiere on 1 August

    New Delhi: This International Friendship Day, Zee English cluster is set to delight its viewers and stir nostalgia with one of the most popular TV shows. The much-anticipated reunion- FRIENDS: The Reunion will air across several channels of the ZEE network on Sunday, 1 August.

    According to the announcement, the show will premiere across 12 ZEE channels – Zee Cafe, &flix, &PriveHD, Zee TV HD, Zee Cinema HD, &Pictures HD, &xplorHD Zee Marathi HD, Zee Telugu HD, Zee Bangla HD, Zee Kannada HD and Zee Keralam HD.

    Audiences will be able to watch it on Zee Cafe, &flix and &PrivéHD at 12PM, 5PM and 9PM on Zee Café and 1PM and 9PM on &flix and &PriveHD.

    ZEEL, business head, premium channels, Kartik Mahadev said, “Circa early 2000, Zee Cafe was amongst the first few English English GEC channels and ‘FRIENDS’ grew in its popularity in India with Cafe. Today, FRIENDS returns home with this iconic reunion. It brings us immense joy to present the Indian TV premiere of FRIENDS: The Reunion. It’s a show that has stood the test of time, grown in popularity, it’s iconic moments passed on through generations as it truly reunites friends and peers to spend quality we-time together. We couldn’t be more delighted to bring This content as part of the Friendships Day block on Zee Cafe.”

    For a generation and after, Friends, which ran from 1994 to 2004,  had a massive following. To date, it is one of the more popular series on Netflix, even after almost 27 years since its first episode was aired on TV.

    This May, the cast of the show- Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer had reunited for a special celebration of the beloved comedy series for the first time in 17 years. The show honors the iconic series with a hilarious and heartfelt night full of laughter and tears. Taped on the original soundstage, FRIENDS: The Reunion finds the cast and a star-studded roster of special guests as they relive the show’s unforgettable moments. There are special appearances from David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Tom Selleck, Reese Witherspoon and Malala Yousafzai.

    Making the wait worthwhile, the ZEE English cluster has also announced an exciting two-week Friendship fiesta leading up to D-Day. On Zee Café, prepare to hang out with Seinfeld and his friends in the show about nothing starting 1 July, weeknights at 7. From 19 to 25 July every day at 7PM, &flix and &PriveHD will present a special friendship-themed curation that features tales that are sure to take you on a trip down memory lane. Closer to the premiere of FRIENDS: The Reunion, the English movie channels will air a special curation of movies featuring the cast of FRIENDS such as Easy A, The Whole Nine Yards, The Bounty Hunter, Charlie’s Angels and more!

  • OptimiZEE’s web-based innovation marks its foray into gaming

    OptimiZEE’s web-based innovation marks its foray into gaming

    Mumbai: OptimiZEE, the social content hub at ZEE, has rolled out a first-of-its-kind endless front-runner game on the web, “Happu Ki Nikali Savaari” for ZEE show Happu Ki Ultan Paltan currently airing on &TV and streaming on ZEE5.

    With a whopping 433 million gaming enthusiasts as of FY21, India stands as the second-largest country in the online gaming universe. Increasingly, brands too are leveraging the medium to further engage with their audience and build affinity. OptimiZEE’s launch of hypercasual games truly offers brands a chance to reach out to a highly engaged and invested audience, the platform said in a statement on Wednesday.

    For gamers who crave an experience in vernacular languages, the device-agnostic game truly serves as the perfect platform to step into the shoes of their favourite TV character in a virtual world through a game that’s uncomplicated and exciting, it added.

    “Our audience is continuously engaging with the compelling stories and their popular characters at Zee and this engagement is growing across screens and formats,” shared OptimiZEE, ZEE – head, Kartik Mahadev. “Gaming is one such format which has witnessed significant growth and is no longer limited to serious gamers alone. The OptimiZEE solutions team along with the content teams and the tech partners worked in quick time to develop this format to engage with fans of Happu. It required that we delved into the world of Happu to pick attributes that would suit the gaming format and give the fans an enjoyable gaming experience. The team chose a web-based solution for greater access to fans of the show. This is just the first of many solutions that we hope will delight our audience. It will create value for our customers as well as brands are looking for innovative ways to interact with consumers. Over the course of last year, casual gaming has truly made its way from the basement to the boardrooms. The solutions in the pipeline will offer brands in-game integrations to engage with the immersed audience.”

    “The pot-bellied Daroga Happu Singh has made our viewers laugh like no other. His incredible comic timing, Kanpuria quirks, and dialect make him an audience favourite,” &TV – business head Vishnu Shankar said. “Given his mass appeal and with viewers who are always craving new opportunities to engage with their beloved television characters, launching ‘Happu Ki Nikali Savaari’, a hyper-casual game, was a natural step for us. The game will enable his fans to immerse themselves into a whole new exciting world of Happu Singh. We at &TV are extremely proud of the fact that Happu Singh is the first character across the ZEE Bouquet on whom a game has been developed.”

    Yogesh Tripathi, who plays Daroga Happu Singh in  “Happu Ki Ultan Paltan”, said, “You all have loved Daroga Happu Singh, his oil-slicked hair that perfectly twirls on his forehead, his goofy paan-stained grin that highlights his atypical moustache to his typical Kanpuria one-liners – Niyocchavar Kar Do, Arrey Dada, Gurde Chheel Denge. Now you have another reason to rejoice and get entertained at your fingertips. Happu Ki Ultan Paltan was a dream come true for me and now, to be immortalised in the form of a gaming character fills my heart with immense gratitude. I am sure our hypercasual game will add several moments of laughter and fun to fans’ lives. I hope our fans will shower the same love and affection to ‘Happu Ki Nikali Savaari’ as they have for ‘Happu Ki Ultan Paltan’ and keep enjoying both the show and play the game too.”

    Poised to be the first in the series of web-based games, “Happu Ki Nikali Savaari” will be amplified across social media, on-air and digital platforms of &TV and ZEE5. As part of the promotions, fans are invited to participate in an exciting contest on social media platforms.