ITV

Tag: Zee Zest

  • Manish Agarvwal is vice president, heads marketing at Zee Zest

    Manish Agarvwal is vice president, heads marketing at Zee Zest

    Mumbai: Zee Entertainment Enterprises Limited has promoted Manish Agarvwal as vice president and head of marketing of Zee Zest, the 24-hour food and lifestyle television channel based in Mumbai.

    Agarvwal updated his profile on LinkedIn.Under the new role, Agarwal will directly report to the business head and CMO marketing. He will now be responsible for Zee Zest channel’s marketing, branding, social media, and asset management. 

    Agarvwal joined Zee Zest in 2014 as the brand head of Zee Cinema, Zee Cinema HD, Zee Action, and Zee Anmol Cinema. In 2020, he was promoted as head of marketing at Zee Zest where he was directly reporting to the business head. 

    Before joining Zee, he worked as a content and digital manager in Movies Now and Movies Now HD, and also with Star TV Network and Sony Pictures Network Distribution India. 

  • Zee onboards Hyphen for Zee Zest launch

    Zee onboards Hyphen for Zee Zest launch

    MUMBAI: Zee has onboarded Hyphen as a strategic and design partner for the launch of its new channel, Zee Zest. Hyphen will look after channel positioning, strategy, design direction, design execution, computer graphics and production of all films executed in-house.

    Zee Zest has four categories including food, travel, wellness and home decor and these were harnessed in the design philosophy while developing the brand identity as well as channel graphics.

    Zee Zest TV and digital business head Amit Nair said, “Brand Zest embodies the Indian essence and seamlessly, confidently navigates the international. It tells the story of our times, creating a space where conversations about culture take place in an entertaining manner. What caught our imagination also was the ‘logo identity system’ rather than the standard logo design. Set to a foot tapping score, the overall packaging delivered on all three parameters and has stood apart for its differentiated philosophy, the visuals aesthetics and the functionality of it."

    Zee Zest programming head Srikant Malladi said, “The design theory suggested by Hyphen was organic and showed a keen grasp of design trends worldwide and how an Indian brand can locate itself in it. The multiple routes that were explored gave us a lot of options and helped us to funnel the brand’s vision.

    Hyphen founder Prasanna Sankhe mentioned the brand personality of Zee Zest was meant to communicate the dynamism and energy of the modern Indian. “Therefore we arrived at the value of ‘unstatic/unlimit’ this was translated in the moving medium, as the motion and kinetic energy of spheres. This also gave the necessary vibrancy to visually communicate the zing of Zest.”

  • Zee Zest emerges as the leader in lifestyle genre

    Zee Zest emerges as the leader in lifestyle genre

    MUMBAI: Zee Entertainment Enterprises Limited’s first lifestyle channel – Zee Zest becomes most loved among viewers in the lifestyle genre, securing the top position in its first BARC reporting week itself. GTVT chart this week has shown that the channel has successfully established its set of audience by topping the list with 2421 GTVTs. Truly Unlimiting the content showcased, Zee Zest creates and brings across shows highlighting wide aspects of the Indian audience’s lifestyle.

    Adding more Zest to this milestone achievement, is the fact that top five shows in the lifestyle genre are all from Zee Zest! 

     Zee Zest business head Amit Nair said, “The leadership position in the first week of ratings release is a huge thumbs up from the audience to the carefully crafted and curated shows that Zest has put together. It’s also a testament to the tremendous hard work put in by the internal teams to make this the shortest go to market product and win big. We look forward to bringing entertaining and unique formats of content and IP’s in the coming months and I am positive that we will continue to be the undisputed leader in the space.”

    With reputed chefs, hosts and interesting concept based shows, Zee Zest has managed to make space in the audience’s lives. The channel has a 360-degree platform with a presence across TV, Web, Social Media, and Events, and has adopted the same to connect with the people maintaining two-way communication with the audience. 

    Stay home, stay safe, and let Zee Zest bring you the best of glocal content inspiring you to Unlimit Life.

  • Zee Entertainment launches its first lifestyle channel, Zee Zest

    Zee Entertainment launches its first lifestyle channel, Zee Zest

    MUMBAI: Zee Entertainment Enterprise Ltd (Zeel) launched its first lifestyle channel – Zee Zest, where one can unlimit life through its varied and comprehensive line-up of shows. The channel which has started from will present content that will be a perfect encapsulation of food, travel, lifestyle, home improvement, wellness, culture, and DIY to enable one to unlimit life straight from the confines of your armchair.  

    Zee Zest will bring unique offerings to the audiences as they meet our desi stars like chef Ajay Chopra, Rakesh Raghunathan, and our very own celebrity chefs – Pankaj Bhadouria, and Kunal Kapur through some highly engaging original shows like 100 per cent south Indian, India’s 50 Best Dishes, Ghar Sa Yummy – Swaad Familywala, Food Veda, and Meetha toh Banta Hai. Through these shows, the audience sets on a journey to shortlist India’s 50 best dishes with the host Ajay Chopra, witness stories of home cooks and what is cooked in a million Indian homes with chef Pankaj, and discover 100% South Indian dishes with the host Rakesh Raghunathan. Determine the importance and methods of adapting the age-old tradition of ayurveda into our modern-day lifestyle with host Kunal Kapur, while host Akanksha Khatri will take you all on an exciting journey to discover the emotion behind ‘Meetha toh Banta Hai’.

    The channel will also bring some highly popular global shows for the first time in India, like Anthony Bourdain Parts Unknown season five, Jaime: Keep Cooking & Carry On, Far Flung with Gary Mehigan, MasterChef Australia – season 9, MasterChef USA Junior season five, and much more across various genres. Late Anthony Bourdain, the famous American celebrity chef, author, journalist, and travel documentarian, traveled across the globe to uncover little-known areas of the world and celebrated diverse cultures through his show. Jamie Oliver shows some incredible recipes, tips and hacks, specifically tailored for the unique times we're living in, through Jamie: Keep Cooking & Carry On. The portfolio of international shows on this channel will be newfound in India. While the international shows will give a perspective for global offerings, the original shows are a self-reflection of the audience’s aspirations and interests.

    Zee Zest business head Amit Nair says, “Zee Zest is the promise of a new tomorrow with taking charge of life and experiencing newer journeys and amazing stories. Our carefully curated international shows and India originals will be an escape from the regular, a path to your aspirations, a catalyst to unlimit the horizon of your experiences. The diverse content across sub-genres with a homegrown appeal will entertain, lead to discovery, and will liven up every moment of the viewer with the intent to unlimit life itself. We hope to inspire our audiences to take up their own journeys of joy, creativity and breaking boundaries by adding Zest to their lives”

    Zeel north, west and premium channels cluster head Amit Shah says, “Zee has always created strong curated brands that cater to the diverse entertainment needs of the consumer. We have been market leaders with our offerings, the pioneers in setting trends when it comes to content creation. Zee Zest’s unique proposition of offering an enhanced experience with a TV & digital presence ensures we engage with our viewers across all relevant touchpoints and are also able to provide more value to the advertisers with platform agnostic solutions. Zee Zest will capture the consumers’ mind space by offering the best of lifestyle content with shows that not only entertain but educate and add value to our viewers’ lives.”

    Zee Zest will be a 360-degree platform and will reach the audience via TV, internet, events, and social media. While TV will bring interesting content, the social media platform will provide as a means to make it happen. Stay tuned as the web platform and events will become the two-way communication channel between the audience and the brand. With various recipes, itineraries for road trips, DIY hacks, articles on interesting cultural and historical facts will bring the audience a step close to the life they have always hoped to explore. To sum it up, unlimit life by joining Zee Zest to imagine and experience some of the never seen before, heard before ideas and stories as the channel offers shows revolving around travel, food, culture, home decor, health, relationships and more along with some exclusive global content featuring for the first time in India.

    Zee Zest will be available across all major cable, DTH, and digital platforms starting from 1 October 2020. The channel will also be available on Zeel’s digital and mobile entertainment platform, Zee5.