Tag: Zee Yuva

Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

MUMBAI: : Amar Vandana Paranjape has clinched a well-earned promotion at Shemaroo Entertainment Ltd, stepping up as senior manager (lead on-air promotion) for Shemaroo MarathiBana.
A veteran with over 15 years in broadcast creativity, Amar has been the invisible hand behind many of the channel’s sharp promos, clever packaging, and seamless storytelling — from the first brainstorm to final broadcast. Now, he’s steering the full on-air promotions (OAP) ship, crafting the narrative heartbeat of Shemaroo’s Marathi offering.
His journey has been a masterclass in media hustle: from launching Star Pravah and Zee Yuva, scripting brand solutions, leading promo operations at Star India, and even setting the pre-launch wheels turning for Hotstar at Prime Focus Technologies. Along the way, he’s worn many hats — animator, producer, director, creative lead — and worn them well.
Armed with a powerhouse blend of creativity, leadership, and serious operational chops, Amar is now primed to supercharge Shemaroo MarathiBana’s on-air presence — with more big, bold, and brilliant ideas on the horizon.

April 27, 2025
Adhishree Murdia promoted to VP-SVOD marketing at Zee5

MUMBAI: She began as a marketing executive at Zee Entertainment Enterprises working on Zee MGM, Zee English and ZCafe shows in 2004 after completing her MBA in marketing from Welingkar Institute of Management in Mumbai. 20 years later Adhishree Murdia sits atop as vice-president SVoD marketing- India & global at Zee’s prized streaming product Zee5.

It has been some growth for Murdia. But along the way she had to put in the hard yards. She worked in different marketing roles at Turner International, BCCL, UTV Bindass before heading back to Zee in 2012 as assistant vice-president, after which she was handed the responsibility of handling marketing and the brand Living Foodz and an independent digital channel LFOriginals.

Her success over there saw her getting to handle the brands as vice-president marketing under the Zee Marathi movie cluster of channels – Zee Talkies, Zee Yuva and Zee Chitramandir -woking directly with the business head.

Her nine year continuous stint and knowledge of digital at Zee resulted in her getting moved to Zee5 Global in 2022 as vice-president brand & content marketing, a post she held before being promoted this month to oversee the international domestic marketing of Zee5’s subscription product.

She has confessed in the past that she is a life-long learner. “Looking forward to this new opportunity,” she said on linkedin. “Embracing it with gratitude.”

With that kind of positive attitude, there is only direction that Zee5’s subscription revenue can head: northwards and upwards.

December 9, 2024
ZEE FURTHER STRENGTHENS ITS FOOTHOLD IN MAHARASHTRA WITH THE LAUNCH OF ITS MARATHI MUSIC CHANNEL – ZEE VAJWA

Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into the regional music space with the launch of its Marathi music channel – Zee Vajwa. The network boasts of an undisputed leadership in the Maharashtra market with Zee Marathi, Zee Yuva and Zee Talkies capturing 57%* viewership share.

The brand believes in seizing every moment and living life to the fullest. Our purpose is to dial up each moment, thus providing a mono to dolby experience for the Marathi youth because ‘Kshaan Zingaat tar life Zingaat!’. This is aptly captured in our tagline – Zee Vajwa, Kshann Gaajwa.

The channel promise will be brought alive through the content offering of 3000+ playlists and a music++ experience for the viewer with many category firsts that amplify moments & create various mahauls through the day.

Speaking on the launch, Ashish Sehgal, Chief Growth Officer, ZEEL said, “As an organization, we have gained in both viewership & revenue due to our diverse portfolio across markets. And, believe in constantly strengthening our product portfolio keeping the customer at the centre thereby adding value to all our stakeholders. Our dominant position across markets echoes our customer-centricity. Our growing viewership and revenue share in Maharashtra is a reflection of our successful journey so far. Our objective has always been to provide holistic surround to our consumer/customer & in Maharashtra, with Zee Vajwa, we see an opportunity for us to not only strengthen our Music cluster but further gain viewership/revenue shares as well. We are excited to dial up the impact for advertisers this festive period.”

Commenting on the much-awaited launch of its first regional music channel, Prathyusha Agarwal, Chief Consumer Officer, ZEEL said, “We win hearts across many Bharats by creating content brands that are deeply rooted in culture. All 4 regional channels that we launched last year broke into the top 3 in their respective categories within their launch month, with Zee Biskope rising to no. 1, and Zee Picchar & Zee Punjabi in the top 2*. We are the undisputed leader in Maharashtra with our GEC and movie channels and the launch of Zee Vajwa will be a celebration of our intrinsic bond with every Maharashtrian family, through music. Music on TV is perceived to play a passive background role in the consumer’s life. But in a country like India, a song becomes a chartbuster when it becomes an integral part of a celebration – such as Ganpati Visarjan, sangeet ceremony, etc. Music becomes an active way to enjoy, express and celebrate, creating an amplified mahaul (ambience). This externalized and shared culture of music is at the core of Zee’s music channel positioning. With Zee Vajwa we promise to dial up every moment for our viewers with a music++ experience, so that they live life to the fullest.”

Vishnu Shankar, Business Cluster Head, &TV and Music cluster, ZEEL said, “We are extremely pleased to announce the launch of our first regional music channel, Zee Vajwa. Besides strengthening our regional portfolio, it is a great opportunity for us at ZEEL to offer content that connects so deeply with our consumers.

Music has always been deeply ingrained in our Indian way of life and its traditions. To be able to offer a platform which allows our viewers to enjoy and connect over music that resonates with their specific culture and values, is deeply gratifying.”

ZEE Vajwa will have an immersive visual experience never seen before in the regional music category with a design world inspired by the ‘volume dial’ that aptly brings alive our promise of ‘amplifying every moment’. Each element of the design – colors, characters, music symbols and our sonic identity have been created to ensure a deep seeded connect with the youth while being culturally relevant.

The channel will have a stellar programming line-up which will include 3000+ music playlists created with a strong library of songs. One of the key differentiators would be experiential music slots with several category firsts which will truly amplify the moment for the audiences. The Marathi viewer is extremely proud of their culture and the channel will celebrate it by giving the youth a platform to voice their opinions and be heard. A category first, Zee Vajwa will also have a non-fiction show in the comedy genre.

The logo of Zee Vajwa was unveiled with much fanfare by Marathi film industry stalwarts, Swwapnil Joshi & Siddharth Jadhav during the prestigious Zee Chitra Gaurav Puraskar 2020.

Zee Vajwa is set to launch this October.

September 14, 2020

Sony Marathi new entrant in BARC regional data week 3

MUMBAI: In the Bengali market, Sony Aath emerged as the new player this week that secured fifth position in BARC data week 3. Dabangg emerged as the new player in the market by securing third position in the Bhojpuri market. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster. No changes were observed in Malayalam, Tamil and Telugu space. Sony Marathi, a new player secured fifth position.

Bangla

Zee Bangla, Star Jalsha and Colors Bangla continued to be on first, second and third positions respectively. Aakash Aath stood at fourth position. Sony Aath emerged as the new player this week that secured fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Zee Bangla	365251
2	STAR Jalsha	296327
3	Colors Bangla	61378
4	Aakash Aath	53125
5	Sony Aath	51530
WB (U+R): NCCS All : 2+ Individuals

Bhojpuri

Bhojpuri Cinema and Big Ganga retained their first and second positions respectively. Dabangg emerged as the new player in the market by securing third position. Bhojpuri Dhamaka Dishum and Housefull Action bagged fourth and fifth positions respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Bhojpuri Cinema	47211
2	Big Ganga	38077
3	Dabangg	16003
4	Bhojpuri Dhamaka DISHUM	13433
5	Housefull Action	5296
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

Kannada

Zee Kannada and Colors Kannada swapped their first and second positions respectively. Udaya TV and Udaya Movies retained their third and fourth positions. Star Suvarna emerged as the new player by bagging fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Zee Kannada	440745
2	Colors Kannada	415942
3	Udaya TV	276783
4	Udaya Movies	186878
5	Star Suvarna	156250
Karnataka (U+R) : NCCS All : 2+ Individuals

Malayalam

No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, managed to be on first position, followed by Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies second, third, fourth and fifth positions.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Asianet	298081
2	Flowers TV	107394
3	Mazhavil Manorama	82733
4	Surya TV	66601
5	Asianet Movies	52650
Kerala (U+R) : NCCS All : 2+ Individuals

Marathi

Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies maintained their first, second, third and fourth positions respectively. Sony Marathi, a new player secured fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Zee Marathi	464115
2	Colors Marathi	155386
3	STAR Pravah	110898
4	Zee Talkies	105307
5	Sony Marathi	40542
Mah/ Goa (U+R) : NCCS All : 2+ Individuals

Tamil

Sun TV, Star Vijay, Zee Tamil, KTV and Adithya TV mainted their first, second, third, fourth and fifth positions.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	Sun TV	1098161
2	STAR Vijay	555004
3	Zee Tamil	530225
4	KTV	353110
5	Adithya TV	100194
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals

Telugu

Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies held on to their first, second, third, fourth and fifth positions respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 3
1	STAR Maa	733979
2	Zee Telugu	616851
3	ETV Telugu	543543
4	Gemini TV	470183
5	Gemini Movies	213778
AP/ Telangana (U+R) : NCCS All : 2+ Individuals

January 28, 2019

Marathi GECs see a surge in viewership

MUMBAI: In an era when Hindi and English GECs are favoured by the audiences, good times are seen to be rolling for Marathi channels as there has been a gradual increase in viewership for the genre in the past eight weeks. According to the Broadcast Audience Research Council (BARC) data, the Marathi GEC genre has grown by 145 per cent in viewership during the period thanks to substantial numbers in week 50 of 2017.

Marathi GEC genre has surprisingly turned out some of the most viewed channels in the television space during this time. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership has grown by 145 per cent to touch 594 million Impressions.

The growth is driven by viewers in Maharashtra and Goa’s rural areas spread across 10-75 lakh towns. Of the total Marathi GEC genre, these states’ urban sector contributes to 57 per cent of viewership, while rural contributes to 43 per cent.

Rural viewership has grown by 203 per cent from 91 million impressions in week 41 of 2015 to 277 million impressions in week 50 of 2017, whereas there has been a growth of 156 per cent in the urban viewership.

Now the question arises, what worked in week 50 with Marathi GECs genre?

According to BARC data, Zee Marathi channel had a special event telecasted Zee Marathi Disha on Sunday which garnered 1609 impression (000s) sum, pulling up the slot by 30 per cent as compared to week 49.

Colors Marathi network had also aired a special event Shindeshahi Bana on Sunday which garnered 1.47 million impressions, thus improving the viewership by 27 per cent. Zee Yuva had a double premiere ofBoyz on Sunday which garnered 2.74 million impressions in total. The first airing pulled up the slot by six times whereas the second show pulled it up by 2.6 times as compared to week 49.

Star Pravah has been operating at a higher level post week 48 which is majorly because of the new show Nakalat Saare Ghadle launched in week 48 and the already existing show Goth.

The emergence of Marathi GECs genre in week 50 with a gradual boost in its viewership has left everyone surprised. The growth of the rural sector has added wings to the Marathi genre to fly high. Whether it sustains the momentum in the next week and year it highly awaited.

Also Read:

BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

Zee Marathi achieves 1 year of consistent leadership

December 29, 2017
Social Samosa ‘Gold’ for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just two days.

On the day of launch, i.e. 22nd Aug’16 various digital platforms were targeted which were identified as having the highest number of Marathi Youth audiences. #ZeeYuvaOnAir became No. 1 trending hashtag not only in Maharashtra but in India. The campaign received excellent response on social media platforms like Twitter, Instagram and Facebook; with Twitter itself registering a total of 22 million impressions.

The Awards hosted by ‘Social Samosa’ featured 100+ Nominations in 25+ Categories and were evaluated based on Engagement of the brand on Social media, Jury evaluation and online voting. Carlton D’Silva-CEO & CCO, Hungama Digital Service, Roshan Abbas – Managing Director at Geometry Global Encompass Network and Ashish Bhasin – Jury Chair & Chairman and CEO, South Asia, Dentsu Aegis Network were some of the renowned names who were part of the jury.

Zee Yuva has been excelling in the social media space since its inception. Compared to its peers in the media and entertainment space, the numbers for the channel have been beyond impressive when it comes to the rate of fan base growth. In a short span of 8 months, it has created its mark and reached 3 Lac fans on Facebook, 1 Lac fans on Instagram and 5,000 fans on Twitter. Despite the high growth rate in fan base Zee Yuva has constantly maintained highest engagement rate on Facebook, Instagram and Twitter. This has been only possible because, audience engagement has been one of the pillars that the Zee Yuva focuses on. To achieve this level, the content strategy is adapted by mapping digital audience behavior and creating content customized as per the needs specific target group. Digital Marketing in Zee Yuva is treated as a critical medium to reach to revelent audience and not only as a support system for on-air content.

The channel is set to come up with new initiatives and content with a purpose to serve Maharashtra’s digital audiences and maintain its dominance in Digital space.

April 28, 2017
Amirzada Nawab Khan’s story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills with informers.

One of the most dreaded criminal who rose to infamy in this period was Amirzada Navab Khan who had a flourishing narcotics business. This period marked the terror of Amirzada’s ‘Pathan’ gang. The gang was famous for the fear that it commanded over the common masses. Numerous cases were registered against them but only a handful of eyewitnesses were ready to testify.

One brave police officer Isaque Bagwan from the crime branch team rose to fame when the case of Mushirbhai who was the producer of Dilip Kumar’s movie ‘Shakti’ was kidnapped. The subsequent ransom demand & release from the clutches of the Pathan gang raised many questions on the capability & integrity of Maharashtra Police. This case was handed over to Bagwan. Through his strong network of informants, he managed to nab Amirzada & his partners who were part of the crime.

This case was not an easy task for Bagwan as he had to ensure that the trial of Amirzada comes to its logical conclusion. Amirzada on being brought for trial was shot by a shooter in the courtroom. Bagwan’s sharp presence of mind resulted in apprehending the shooter by pulling the trigger & shooting him in the leg, one of the first in–court shooting incidents. This saved the pride of many including the lady justice who was presiding on the case.

This spine-chilling case will unfold on Zee Yuva’s new show Shaurya – Gatha Abhimanachi this Friday & Saturday at 9pm. This story truly embodies the spirit of Maharashtra Police. Similar stories centered around the Braveheart’s of Maharashtra Police can be seen on Zee Yuva’s new show Shaurya – Gatha Abhimanachi.

The show is directed by Sachin Mohite of fame Savdhaan India and written by ‘Dagdichawl’-fame writer Ajay Tamhane. The art director is Vivek Deshpande, DOP has been coordinated by Shahid and the music director is Amit Raj.

December 2, 2016
Amirzada Nawab Khan’s story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills with informers.

One of the most dreaded criminal who rose to infamy in this period was Amirzada Navab Khan who had a flourishing narcotics business. This period marked the terror of Amirzada’s ‘Pathan’ gang. The gang was famous for the fear that it commanded over the common masses. Numerous cases were registered against them but only a handful of eyewitnesses were ready to testify.

One brave police officer Isaque Bagwan from the crime branch team rose to fame when the case of Mushirbhai who was the producer of Dilip Kumar’s movie ‘Shakti’ was kidnapped. The subsequent ransom demand & release from the clutches of the Pathan gang raised many questions on the capability & integrity of Maharashtra Police. This case was handed over to Bagwan. Through his strong network of informants, he managed to nab Amirzada & his partners who were part of the crime.

This case was not an easy task for Bagwan as he had to ensure that the trial of Amirzada comes to its logical conclusion. Amirzada on being brought for trial was shot by a shooter in the courtroom. Bagwan’s sharp presence of mind resulted in apprehending the shooter by pulling the trigger & shooting him in the leg, one of the first in–court shooting incidents. This saved the pride of many including the lady justice who was presiding on the case.

This spine-chilling case will unfold on Zee Yuva’s new show Shaurya – Gatha Abhimanachi this Friday & Saturday at 9pm. This story truly embodies the spirit of Maharashtra Police. Similar stories centered around the Braveheart’s of Maharashtra Police can be seen on Zee Yuva’s new show Shaurya – Gatha Abhimanachi.

The show is directed by Sachin Mohite of fame Savdhaan India and written by ‘Dagdichawl’-fame writer Ajay Tamhane. The art director is Vivek Deshpande, DOP has been coordinated by Shahid and the music director is Amit Raj.

December 2, 2016
Ithech Taka Tamboo: dittoTV adds Zee Yuva

MUMBAI: Zee Yuva, ZEEL’s Marathi channel, is now available on dittoTV. The channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.

“Content consumption patterns in India have evolved and younger audiences consume entertainment on-the-go. With dittoTV, youth can enjoy shows anytime and anywhere,” said Zee Yuva and Zee Talkies business head Bavesh Janavlekar.

Shows on Zee Yuva include, Bun Maska, which portrays the life of fun-loving girl, with a confused philosophy of love; Freshers, a show that revolves around college-goers; ShravanBal Rock star, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents; Yuvagiri, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues; Love Lagan Locha, a story which revolves around boys who are trying to find their perfect match; Ithech Taka Tamboo, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in the state..

dittoTV business head Archana Anand said, “Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”

September 12, 2016
Ithech Taka Tamboo: dittoTV adds Zee Yuva

MUMBAI: Zee Yuva, ZEEL’s Marathi channel, is now available on dittoTV. The channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.

“Content consumption patterns in India have evolved and younger audiences consume entertainment on-the-go. With dittoTV, youth can enjoy shows anytime and anywhere,” said Zee Yuva and Zee Talkies business head Bavesh Janavlekar.

Shows on Zee Yuva include, Bun Maska, which portrays the life of fun-loving girl, with a confused philosophy of love; Freshers, a show that revolves around college-goers; ShravanBal Rock star, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents; Yuvagiri, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues; Love Lagan Locha, a story which revolves around boys who are trying to find their perfect match; Ithech Taka Tamboo, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in the state..

dittoTV business head Archana Anand said, “Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”

September 12, 2016