ITV

Tag: Zee TV

  • Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Mumbai: After receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional talent and gave a chance to all the ladies for becoming a ‘Super Mom,’ Zee TV is all set to launch the third edition of its popular non-fiction property – “DID Super Moms.” Well-known Bollywood choreographer Remo D’Souza will be seen as one of the three judges on the show.

    Before the show starts, “DID Super Moms” has kickstarted a country-wide talent hunt through online and on-ground auditions. “The online auditions of ‘DID Super Moms’ have already begun and to register yourself for this audition all you need to do is WhatsApp us two dancing videos of one-and-a-half-minute duration on 9137857810 or 9137857830 with your details like name, city, and age. Alternatively, you can also give a missed call on 8291829164 to receive the registration link,” said the channel in a statement.

    In the coming few weeks, Zee TV will also conduct on-ground auditions in Bhopal, Ahmedabad, Guwahati, Lucknow, and Chandigarh, said the statement.

    Meanwhile, after returning to the channel for “DID L’il Masters” this year, Remo D’Souza has also joined as a judge for “DID Super Moms.” “All the Super Moms, get ready as we are coming to your city for your auditions in order to give you a chance to showcase your talent and achieve your dreams through ‘DID Super Moms,’” said D’Souza.

    “DID Super Moms” new season is all set to premiere soon on Zee TV.

  • Zee TV’s new show ‘Pyaar Ka Pehla Naam Radha Mohan’ launches in Lucknow

    Zee TV’s new show ‘Pyaar Ka Pehla Naam Radha Mohan’ launches in Lucknow

    Mumbai: After introducing audiences to the heart-warming story of “Mithai” earlier this year, Zee TV is once again set to present a fresh narrative “Pyaar Ka Pehla Naam Radha Mohan.” The show was unveiled in front of the media at a mega launch event in Lucknow. Set for the premiere on 2 May, the show will air every Monday to Saturday at 8 p.m only on Zee TV.

    “Pyaar Ka Pehla Naam Radha Mohan” will present a mature romance based in modern-day Vrindavan and will introduce viewers to Mohan, played by popular TV star Shabir Ahluwalia. In deep-seated awe of Mohan from her adolescent years, Radha, on the other hand, is a spiritual and optimistic girl, played by Neeharika Roy. With several intriguing layers and dimensions to its plot, “Pyaar Ka Pehla Naam Radha Mohan” will follow Radha’s journey of rekindling the lost spark in Mohan’s eyes and bringing back his smile.

    Apart from Shabir Ahluwalia and Neeharika Roy, the show also boasts of an exciting ensemble cast including the likes of Swati Shah, Sambhabhana, Keerti Nagpure and Manisha Purohit among other talented actors. The show is produced by Studio LSD Productions.

    “The idea behind this launch is to strengthen our core primetime with a fresh story at 8 p.m while taking ‘Kashibai Bajirao Ballal’ to 10 p.m with the show entering a completely new phase of its narrative following the recent leap,” said Zee TV business head Aparna Bhosle. “‘Pyaar Ka Pehla Naam Radha Mohan’ is a mature romance centred around a complete charmer whose mere presence could uplift the spirits of everyone around but has now forgotten to smile.”

    “The show explores the journey of reviving his lost spark. We are happy to partner with LSD Films in bringing this show to our viewers who’ll be thrilled to see their favorite actor Shabir Ahluwalia in this new avatar after winning their hearts as Abhi for over seven  years. With exciting high points planned across all our key fiction shows and ‘DID L’il Masters’ opening up to a warm welcome, audiences have a lot to look forward to on Zee TV all through the week,” Bhosle further added.

    Shabir Ahluwalia said, “I have never shied away from taking on a different character. In fact, I am always excited and enthusiastic about such a role. I personally love the way Mohan’s character has been written. Mohan is a strong, well-defined yet challenging character with several different shades. I am happy that we were able to give a small glimpse of our show to our media friends and the lovely people of Lucknow and their response was truly overwhelming.”  

    Neeharika Roy added, “I am thankful to Zee TV for giving me this mega opportunity. I will do my best to do justice to Radha’s character and I am really very excited to play this character. In fact, I relate to my character of Radha, who is a very religious girl, just like me. It has been lovely working with Shabir Sir and the whole cast and crew. However, seeing the audience’s reaction in Lucknow has been the best experience of our journey till now.”  

    “After presenting audiences with a heart-warming narrative like ‘Teri Meri Ikk Jindri,’ our next show with Zee TV revolves around Radha and Mohan’s layered and intriguing love story based in modern-day Vrindavan,” commented LSD Productions producer Prateek Sharma. “The show has a lot of dimensions ranging from a unique mother-son bond, an estranged father-daughter relationship, alliances forged with vested interests, one-sided love that borders on devotion and more importantly, the story of a man who has forgotten to smile and the journey of reviving his lost spark. We are hopeful that with all the surprises in store for the audience as the story progresses, the viewers will connect with Radha and Mohan’s journey and shower them with a lot of love.”

  • Zee TV’s primetime sees slot shuffle starting 2 May

    Zee TV’s primetime sees slot shuffle starting 2 May

    Mumbai: As Zee TV strengthens its primetime with the launch of its upcoming fiction show starring Shabir Ahluwalia – “Pyaar Ka Pehla Naam Radha Mohan” on 2 May, the channel announces a shuffle of time slots for its ongoing fiction shows. While the new show premieres at 8 p.m on weekdays, the grand historical “Kashibai Bajirao Ballal” shifts to 10 p.m. “Tere Bina Jiya Jaaye Na” shifts to 10:30 p.m as “Aggar Tum Na Hote” draws to a close on 29 April.

    “Pyaar Ka Pehla Naam Radha Mohan” showcases a mature romance based in modern-day Vrindavan that takes everyone on the intriguing journey of Mohan (played by Shabir Ahluwalia) who was once a flamboyant charmer – someone who would have everyone swooning around him. But circumstances have robbed him of his smile, and he is now an intense brooding man with a wall built around him, the channel shared in a statement.

    The narrative of “Kashibai Bajirao Ballal” has shifted to the blooming of romance between the grown-up Kashibai and Bajirao post the show’s recent seven-year leap and the birth of their first son Nanasaheb alongside all the developments that transpired in the Shaniwar Wada, the statement further added.

    With a fiction launch during its weekday primetime and exciting high points to look forward to across all its fiction shows, the channel has its viewers enthralled over the weekend with the super talented brat-pack of young dancing sensations on “DID L’il Masters,” which has opened up to a warm welcome from the audience. Over the coming weekend, followers of “DID L’il Masters” can look forward to a tribute to the late Lata Mangeshkar by her own sister – Asha Bhosle who makes a special appearance on the show, said the channel.

  • Sidharth TV Network hands over sales mandate to Whitepixel and GapBox

    Sidharth TV Network hands over sales mandate to Whitepixel and GapBox

    Mumbai: Oriya entertainment Group Sidharth TV Network has mandated Whitepixel and GapBox to handle its sales operations. Founded by Namita Agrawalla and Sitaram Agrawalla, Sidharth TV has four channels, namely, Sidharth TV (GEC), Sidharth Bhakti (devotional) Sidharth Gold (film), Jay Jaganath (niche channel on Lord Jaganath).

    Sidharth TV has been around for nearly four decades, bringing a range of premium entertainment content to the viewers across formats and genres including reality shows, dramas, events, comedies, game shows, dance shows, and others. It was founded by Namita Agrawal, renowned playback singer and a household name across Odisha, and her husband Sitaram Agrawalla who has been a known name in the entertainment business across TV, FM, music and movies. The channel was subsequently sold to Zee TV Group after which it became Sarthak TV. After a buy back last year, Sidharth TV Network returned to the field with the Sidharth TV platform on digital and now on satellite.

    Odisha is a rapidly rising market in the entertainment, music, and devotional content arenas, with an estimated audience size of over 45 million. The state’s entertainment preferences are dominated by its rich musical and religious past. Devotional programs, talent hunt shows, and serials that depict the cultural aspect are among the most demanded genres.

    “We have been in the field of creating artistic and engaging content for the Odia audiences for nearly four decades now. We had earlier established Sarthak TV which became a household name and was later acquired by Zee TV,” says Sidharth TV Network head-operations Bibhuti Bhusan Mishra.

    “We have also built a strong presence in the the digital entertainment field with 23 YouTube channels across devotion, music, entertainment, and other popular verticals with combined followership of 22 million subscribers. With Sidharth TV, Sidharth Gold, and Sidharth Bhakti, we are aiming to bring the best in entertainment, cinema, and devotional content to Odia viewers. We have entrusted our sales duties to Whitepixel and GapBox and look forward to using their expertise,” he adds.

    Whitepixel co-founder Abdul Aziz points out, “Sidharth TV, Sidharth Gold, and Sidharth Bhakti are platforms that have created a humongous bank of premium Odia content across genres. They have some of the best entertainment shows, TV serials, music and devotion programming depicting the salient features of Odia culture and heritage. We are keen to leverage our media sales, marketing, and advertising outreach to take this content to every viewer across the state and beyond.”

    “Whether it is the highly popular serials such as ‘Mangula Kanya’, and ‘Aparajita’, or reality shows such as ‘Sampurna Laxmi’ (based on the high-rooted traditions of Orissa), talent hunt reality show ‘Tike dance tike acting’ judged by three cine stars, or upcoming singing reality show ‘Odisha nua Swara Junior,’ we as a channel leave no stone unturned in delighting the viewers. We understand the pulse of the market and consumer sentiments very well,” states Sidharth TV Network head –sales Rabindranath Padhy.

    Sidharth Gold has over 100+classic odia movies along with 300+ jatras (Odia street palys), and the Sidharth Bhakti channel has 20 new devotional shows providing a daily dose of spirituality and devotion to the masses.

    “As India’s leading branded content/infomercial (DRTV) agency, we have been successful in establishing links between brands and communities. We believe in building modern brands that foster a rich cultural heritage. This is where Sidharth TV comes across as a perfect partner,” shares GapBox founder Srinivas. “They have built a network that has Odisha’s rich cultural heritage, practices and devotional depth at its core. The network also caters to all popular entertainment genres in vogue among the audience today. It is a joy to work with such a valued brand and bring about a transformation in Odia language entertainment industry, and we look forward to a long-term association with them.”

  • Zee Live announces fourth edition of ‘Arth – A Culture Fest’

    Zee Live announces fourth edition of ‘Arth – A Culture Fest’

    Mumbai: Zee Live, the live entertainment and IP vertical of Zee Entertainment Enterprises has announced the fourth edition of Arth – A Culture Fest. Celebrating 75 years of Indian independence, Arth will bring to its platform distinguished and globally acclaimed personalities to celebrate India’s rich culture and heritage.

    The festival can be watched Live on the YouTube and Facebook pages of Arth – A Culture Fest from 18-20 February.

    This season will witness intriguing discussions on Indian art, culture, cinema, sports, politics, and faith with eminent panelists such as Bharatiya Janata Party national vice president Baijayant Jay Panda,
    Thiruvananthapuram MP Shashi Tharoor and other noted personalities like Abhinav Prakash, Anand Ranganathan, Anupam Kher, Ashwin Sanghi, Avani Lekhara, Ekta Kapoor, Gautam Chikermane, Harsh Gupta Madhusudan, Hindol Sengupta, J Sai Deepak, Meenakshi Jain, Rahul Easwar, Rajat Sethi, Rajeev Mantri, Sanjeev Sanyal, Shefali Vaidya, Shubhrastha, Tusshar Kapoor, and Vivek Agnihotri, said the statement.

    This year’s edition will have topics like The evolution of Indian Cinema, Sports over the years: Cricket and beyond, Story of India’s national carrier: Air India, Indic spirituality and its role in keeping our civilization alive, and India’s role in current geopolitics etc.

    A special TV broadcast of Arth season 4 will be telecasted on close to 20 channels of Zeel including Zee TV, &TV, Zee Punjabi, Zee Marathi, Zee Café amongst others. It will showcase the brilliance of Indian culture and heritage through an ensemble of Indian dance, shayari by Kumar Vishwas, musical performances by Aman & Ayaan Ali Khan, B Praak and the team of Sa Re Ga Ma Pa.

    Arth – A Culture Fest founder and Saat Saath Arts Foundation’s co-director Shreyasi Goenka said, “The main objective of Arth – A Culture Fest has always been to re-connect Indians to their roots and help them re-discover the rich legacy that our country has to offer. As India enters her 75th year of independence, we at Arth wanted to celebrate and pay homage to the various unique aspects that set our country apart from the rest of the world. In the fourth season of Arth, we have an incredible line-up of industry stalwarts coming together to discuss what gives India her true meaning.”

    “The last two years have been nothing but a learning curve for all of us. We have pivoted ourselves and come out even stronger,” stated Arth – A Culture Fest’s festival director, author and historian Vikram Sampath. “Fueled by the success of the third season of Arth – A Culture Fest, we have come back with a unique theme of celebration – A Celebration of India’s 75 years of freedom. Viewers can look forward to brilliant discussions by distinguished personalities who have represented India on a global platform in this specially curated fourth season of Arth.”

    Travelling to Kolkata and Delhi the first three seasons of Arth saw the presence of eminent leaders and speakers like union home minister Amit Shah, minister of road transport and highways of India Nitin Gadkari, union minister for women and child development Smriti Irani, and other noted personalities like Subramanian Swamy, Asaduddin Owaisi, Sri Sri Ravi Shankar, Gaur Gopal Das, Imtiaz Ali, Raveena Tandon, and Rakeysh Omprakash Mehra.

    The previous editions also hosted eminent personalities from the media and advertising fraternity like Piyush Pandey and Prasoon Joshi. Manoj Muntashir, Amish Tripathi, Aanchal Malhotra, Ruskin Bond, Sudha Murthy, Ashwin Sanghi, and Mandira Bedi were also present.

     

  • Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

    Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

    Mumbai: Zee TV is all set for the launch of its new devotional singing reality show “Swarna Swar Bharat” on 22 January. Hosted by actor Ravi Kishan, the show will be aired every Saturday and Sunday at 8 p.m.

    “Conceptualised with the aim of celebrating Indian values and connecting the audiences to their roots, the show will bring alive stories of Vedic Gods and Goddesses through soulful devotional music,” said the channel in a statement.

    “Music is the most organic and powerful medium for man to communicate with the powers above, irrespective of faith. It is through devotional music; be it in the form of the flute, the shankh naad or chanting that most of us feel connected with divinity,” said Zee TV business head Aparna Bhosle. “Offering our audiences a few moments of solace while reconnecting them to their roots through devotional music and stories of Indian culture narrated in verse, we are happy to present ‘Swarna Swar Bharat’. This first-of-its-kind devotional singing reality show is a grand celebration of Indian culture.”

    Veteran singers and Padmashree recipients Kailash Kher and Suresh Wadkar will be seen on the judge’s panel along with poet Kumar Vishwas. The show is produced by Fathom Pictures and Kailasa Entertainment.

    “I have been a part of several TV shows, but it is the first time I have got such a unique opportunity to host a singing reality show that centres on the devotional genre and attempts to take viewers back to their cultural roots,” shared Ravi Kishan. “I am also making a return to hosting after a long time, which makes the opportunity even more exciting. I have the responsibility of not only holding the show together as a sutradhar, but also motivating the talent on it.”

  • Zee TV to launch singing reality show ‘Swarn Swar Bharat’ in Jan

    Zee TV to launch singing reality show ‘Swarn Swar Bharat’ in Jan

    Mumbai: In keeping with the prime minister’s ‘Azadi ka Amrit Mahotsav’ – the 75th anniversary of Indian Independence’ initiative, Zee TV will be premiering a new devotional singing reality show “Swarn Swar Bharat” in January. The show will be hosted by popular actor Ravi Kishan.

    “Swarn Swar Bharat” will celebrate Indian values and take the audience back to the roots through relatable stories narrated in verse and soulful devotional music, said the statement.

    Veteran singers and Padmashree recipients Kailash Kher and Suresh Wadkar will be seen as judges on the show along with poet Kumar Vishwas. 

  • Zee TV challenges gender stereotypes in its new show

    Zee TV challenges gender stereotypes in its new show

    Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.

    Zee TV is hoping to challenge some of these stereotypes in its fiction show – “Iss Mod Se Jaate Hain.” The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.

    The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.

    The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.

    Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship.”

    “Iss Mod Se Jaate Hain” will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.

    “Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”

  • Zee TV creates conversations around new show ‘Aggar Tum Na Hote’ on Instagram

    Zee TV creates conversations around new show ‘Aggar Tum Na Hote’ on Instagram

    Mumbai: Building on the launch of its new show “Aggar Tum Na Hote” on 9 November, Zee TV introduced a special social media campaign – the #AggarTumNaHote movement to give viewers a platform to acknowledge the contribution of that one special person who has been a Niyati in their life, standing by their side and egging them on through their toughest times.

    The campaign is inspired by the show’s storyline and lead characters. Airing every Monday to Friday at 10:30 p.m, “Aggar Tum Na Hote” is the story of a mentally unstable, rich, young man, Abhimanyu Pandey (played by Himanshu Soni) whose only ray of hope is his nurse Niyati Mishra (played by Simaran Kaur) who refuses to give up on him even after the senior-most doctors have thrown up their hands.

     

     

    The movement was well-received on social media as several actors of the television industry such as Anita Hassanandani, Karan Wahi, Deepika Singh, Ravi Dubey and Krystle D’Souza joined the conversation on Instagram to acknowledge the special Niyatis of their life. While some acknowledged their friends and family as their motivational force, others made use of the platform provided by the movement to thank their colleagues and doctors.

     

     

  • Zee TV announces two new primetime shows

    Zee TV announces two new primetime shows

    Mumbai: Zee TV has announced two new shows “Aggar Tum Na Hote” and “Tere Bina Jiya Jaaye Na” that will premiere on 9 November. “Aggar Tum Na Hote” will air every Monday to Friday at 10:30 p.m and “Tere Bina Jiya Jaaye Na” will air between 10 and 11 p.m.  

    “Our upcoming show – ‘Aggar Tum Na Hote’ explores an unusual dynamic between its lead protagonists where a dedicated nurse becomes the last ray of hope for a mentally unstable young man after even the best of doctors give up on him,” said Zee TV business head Aparna Bhosle. “Does her unwavering determination to cure him stem from a connection they share in the past? Viewers will have to watch the show to find out! We hope to strengthen our late primetime band with two new offerings ‘Aggar Tum Na Hote’ and ‘Tere Bina Jiya Jaaye Na’ between 10 and 11 p.m.”

    The show tells the story of a mentally unstable, rich, young man whose only ray of hope is his nurse who refuses to give up on him after even the senior-most doctors have thrown up their hands. Himanshu Soni has been roped to play the role of Abhimanyu Pandey who will be joined by co-star Simaran Kaur who will play the character of Niyati.

    “’Aggar Tum Na Hote’ is all about having that one person in life that doesn’t give up on you, even if everyone else does,” said the show producers Jatin Sethi, Mahesh Pandey, and Piyush Gupta. “It is sometimes these relentlessly optimistic motivators and support systems that help us come out and tide over our challenges. So, we have a very interesting dynamic between our two lead protagonists which should give us a fantastic canvas for storytelling.”

    “To be honest, when I was approached for the role, I was quite taken aback by the story because while we’ve seen a few films on mentally unstable people, there aren’t too many TV shows that come to mind,” said Himanshu Soni. “My character has an impenetrable depth with layers that viewers will gradually peel and get to see over a period of time.”

    “Niyati’s character has quite an intense touch to it since it is a blend of a zestful personality alongside being a responsible, care-giving nurturer,” said Simaran Kaur. “Having an optimistic, pragmatic approach to problems is something both Niyati and I (Simaran) have in common. The show has a beautiful story to narrate, and I hope I am able to bring it alive for the audiences in the most authentic manner.”