ITV

Tag: Zee TV

  • New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    Mumbai: After the raging success of its previous season last year, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returns with an exciting new season that has Himesh Reshammiya, Neeti Mohan, Anu Malik as judges and Aditya Narayan as the host. Premiering on 26 August, the new season is poised to change the game with a new format that includes spontaneous challenges thrown at contestants by the judges after one of their peers has delivered an outstanding act in a particular style or genre … Rather than a set template with weekly rounds one is familiar with, this challenging environment is bound to shake up the room a bit, stimulate a competitive edge amongst the contestants and pack in a new surprise for its viewers in every single episode!

    Two months ago, Sa Re Ga Ma Pa announced a nationwide quest for ‘OG’ voices across India. For the first time ever, the audition process went paperless – led by a strong digital leg and even the on-ground phase saw negligible use of paper as a part of the channel’s endeavour of being environmentally responsible. Leaving no stone unturned in scouting the best of talent, the creative team even welcomed recommendations from anyone who could spot raw talent around. While each aspirant’s distinctive singing style and proficiency determined their success, it was only the truly ‘OG’ that made the cut. From the panel unanimously agreeing that West Bengal’s Albert Kabo Lepcha has the voice of a hero after hearing his soulful rendition of ‘I Love You’ to Kharagpur’s Sonia Gazmer modulating her voice only the way she can, acing both the male and female portions of ‘Nagin Se Meri Chaal’; From Delhi’s Sana Arora who struck a chord, strumming a guitar as she sang ‘Love You Zindagi’ to Mumbai’s Abdul whose eyes convey as much passion as his voice when he sings ‘Teri Yaadon Mein’; From UP’s Nishtha Sharma leaving everyone spellbound with her aalaap of ‘Banarasiya’ to Kolkata’s Ranita Banerjee standing up to Himesh’s on-the-spot challenge and rendering an equally evocative rendition of the same song, audiences are in for an exceptional musical extravaganza, marking a grand celebration of music this season!

    Zee TV business head Aparna Bhosle said, “With Sa Re Ga Ma Pa’s rich legacy spanning nearly three decades, we take pride in staying true to our commitment of showcasing the most distinctive, extraordinary voices of India. To fuel a healthy spirit of competition and make the viewer experience more dynamic, we are infusing this season with spontaneous challenges to the talent and rewarding the top performers with an opportunity to release their original singles via Zee Music Company. This should make for a compelling watch”.

    ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “Sa Re Ga Ma Pa’s new season has created great buzz among audiences in the run-up to its launch. I am delighted to welcome Maruti and Dabur as the main sponsors for this highly anticipated show, which will not only help us find new talent but will launch original singers in the industry.  We thank our sponsors for being part of this journey and l look forward to more such associations.”

    Dabur India Ltd head- oral care Augustus Daniel said, “We are pleased to announce our association with Zee TV. Their large viewership would help in building awareness about our new launch in the Gels toothpaste category – “Dabur Red Bae Fresh Gel”. The brand has been meticulously crafted with Gen Z and millennials in mind – ‘BAE – Before Anyone Else’ captures the essence of a close friend or a partner, while ‘irresistible freshness’ appeals to youth aiming to leave a lasting impact in every interaction.”

    Get ready to witness the exciting new season of Sa Re Ga Ma Pa, starting 26 August, every Saturday and Sunday at 9 pm, only on Zee TV!

  • Zeel Q2 PAT down by 58.3%; revenue up by 2.5%

    Zeel Q2 PAT down by 58.3%; revenue up by 2.5%

    Mumbai: Zee Enterprise Entertainment on Friday reported that second quarter revenue grew by 2.5 per cent to Rs 20,284 million compared to the same quarter in the previous fiscal. Q2 FY23 Ebitda (earnings before interest, taxes, depreciation, and amortisation) was down 28 per cent to Rs 2,973 million. It was impacted by slower growth in revenue and elevated investment in content, marketing, and technology. Ebitda margin was 14.7 per cent compared to 20.8 per cent for the same quarter in the previous fiscal. Profit after tax (PAT) fell by 58.3 per cent to Rs 1,128 million. Profit Before Tax fell by 50.7 per cent to $1,769 million.

    It said that a challenging macroeconomic environment continues to impact operating performance. Domestic ad revenues came in at Rs. 9,610 million, a decline of 7.7 per cent. Ad revenue growth was hampered by FTA withdrawal (Zee Anmol) and a difficult macroeconomic environment. Other sales and services revenue YoY is up 92 per cent aided by theatrical revenues and other syndication deals. Programming and technology costs increased due to higher theatrical releases, investments in Zee5 and higher programming hours in the linear business. Subscription revenue was up 4.2 per cent compared to the same quarter in the previous fiscal year.

    Q2 FY23 subscription revenues were aided by catch-up revenue from the previous quarter in the linear business and underlying organic growth in Zeee5 and music subscription revenues. Other sales and services revenue was up by 92 per cent aided by theatrical revenues and other syndication deals. The increase in marketing costs on a YoY basis is on account of new content launches and higher theatrical releases. Internationally, in Q2 FY23 ad revenue was Rs 518 million and subscription revenue was Rs 1,060 million.

    It stated that it would continue to invest in ZeeTV, Zee Marathi, Zee Tamil, and Movies in order to increase market share.

    Further, it strengthened its market position in Bangla, Odiya, Telugu and in the Kannada market. Q2 FY23 all-India TV network share was 16 per cent. QoQ it was up by 30 bps.

    Its OTT platform Zee5 reported Q2 revenues of Rs1,671 million, marking a 28 per cent growth over the same period in the previous fiscal. Zee5 global MAUs in Q2 FY23 were 112.4 million. This was an increase of 19 million over the same period in the previous fiscal year. The average watch time per month in Q2 FY23 was 198 minutes, an increase of 12 minutes over the same period in the previous fiscal. Over 66 shows and movies (including six originals) were released during the quarter.

    For Zee Studio, four Hindi and six regional movies were released during the quarter. Zeel also said that Zee Music Company is the second-largest music label with 89 million subscribers on YouTube.

  • Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Mumbai: News18 India has outperformed popular GECs in terms of reach. News18 India claimed that they have outperformed top general entertainment channels such as Star Plus, Sony and Zee TV with a cumulative reach of 8.7 crore.

    According to Barc data (HSM; All 15+; Avg. Wk 37-40’22), the cumulative reach of Star Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee TV stood at 6.56 crore and 6.52 crore, respectively.

    Commenting on the viewership data, Network18 Hindi News CEO Karan Abhishek Singh said, “News18 India has a reach significantly better than all the major GECs. Our reach and viewership numbers show the kind of audience trust we enjoy. For advertisers, it’s a great opportunity to use the news genre as their preferred vehicle and to take their brand to audiences in a much more efficient and impactful way.”

    For over three months now, News18 India has been number one in terms of both viewership and reach in the Hindi news genre.

    This week, News18 India maintained its lead in the national Hindi news channel segment with 15.9 percent (Wk. 40’22, TG: 15+, HSM), compared to TV9 Bharatvarsh’s 13.0 per cent, India TV’s 12.6 per cent, and AajTak’s 12.5 per cent market share.

    The channel has performed exceptionally well in the highly sought-after 9 – 10 p.m. prime time slot.

    Kishore Ajwani of News18 India has a market share of 18.4 per cent, while Sudhir Chaudhary of AajTak is ranked fourth with a market share of 14.1 per cent.

    Furthermore, News18 India has nearly three times the viewership of ABP News during the prime time period of 9 to 10 p.m.

  • Zee TV to air its four fiction shows seven days a week!

    Zee TV to air its four fiction shows seven days a week!

    Mumbai: Zee TV has announced that four of its popular fiction shows will now air seven days a week, starting Sunday, 16 October.

    The four popular shows, Meet, Main Hoon, Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi, will air at the same time, i.e., from 7 p.m. to 8:30 p.m.

    For three decades, the channel has consistently placed a premium on providing the best and most popular programming.

    Throughout the week, viewers will be able to catch their favourite actors in action, including Ashi Singh as Meet Hooda, Shagun Pandey as Meet Ahlawat from Meet, Shweta Tiwari as Aparajita and Manav Gohil as Akshay from Main Hoon Aparajita, Shabir Ahluwalia as Mohan and Neeharika Roy as Radha from Pyaar Ka Pehla Naam Radha Mohan, and Aishwarya Khare as Lakshmi and Rohit Suchanti as Rishi from Bhagya Lakshmi.

    Viewers can look forward to the Sa Re Ga Ma Pa Li’l Champs season nine, every Saturday and Sunday, starting 15 October.

  • Zee TV collaborates with ‘Parel cha Raja’ to mark the occasion of Ganesh Chaturthi

    Zee TV collaborates with ‘Parel cha Raja’ to mark the occasion of Ganesh Chaturthi

    Mumbai: Ahead of Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting an industry-first experience, “Zee TV Parel Cha Raja.”

    Every year, we see the channel hosting special episodes or events for Ganesh Chaturthi. However, this year, Zee TV has done a special take-over of “Parel Cha Raja” called “Zee TV Parel Cha Raja,” to create a unique space for all devotees to worship their favourite Bappa.

    The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup. Bappa’s murti is also unique in itself and gives everyone a sense of belonging, faith, and peace. But that’s not it… Zee TV in association with the pandal, is also organising competitions and events like drawing, photography, and videography, amongst others, to engage with the audience, apart from the wonderful experience.

    Speaking about this one of its kind of collaborations, Zee TV business head Aparna Bhosle said, “The idea behind collaborating with “Parel Cha Raja” was to create an immersive experience for devotees as they come to seek Bappa’s blessings. They will be thrilled to have some of their favourite Zee TV artistes join them for aarti in the coming days. With ZEE crossing an important milestone of entertaining India for 30 years, this initiative is a part of our larger endeavour of taking consumer engagement and ground connect to the next level.”

    While everyone will have a holy experience when they visit “Zee TV Parel Cha Raja,” they will also get a chance to meet their favourite actors from the Zee Network as well. Several celebrities are all set to visit the venue to seek Lord Ganesha’s blessings in the coming days. What’s more is that the entire pandal will also have posters, promos, and visuals of the channel’s popular shows. All in all, the whole experience is sure to leave the devotees mesmerised!

  • Grapes wins integrated creative mandate for Zee Media

    Grapes wins integrated creative mandate for Zee Media

    Mumbai: News network Zee Media has chosen Grapes as its integrated creative partner. The Delhi office will handle account servicing after a multi-agency pitch resulted in the win.

    The agency will focus on developing integrated communication strategies and creatives for offline and online media, in accordance with the mandate. 

    One of the top Hindi news stations in India, Zee News, as well as other Zee Network realms including ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas, and Zee Digital, which owns websites like Bgr.in, bollywoodlife.com, and India.com, are all included in the mandate.

    Speaking on the development, ZEE Media marketing head Anindya Khare said, “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative, and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

    Commenting on the mandate win, Grapes CEO and co-founder Shradha Agarwal said, “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

  • Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Mumbai: Zee Uttar Pradesh-Uttarakhand (Zee UPUK) has surpassed all competitors in the region. Currently, it reaches to 34 million individuals and it is the most viewed channel in the state for 31 weeks , according to the latest BARC data released recently. 

    The data stated that Zee UPUK tops the list with a market share of 55 per cent, overtaking its competitor ABP Ganga, which has a 10 per cent market share. The data also shows competitors-News State & News 18, have seen a fall in viewership with just 17 per cent and 10 per cent market share, respectively.

    Zee UPUK covers a wide range of topics, including politics, crime, the city, and entertainment. Some of the popular flagship shows of the channels that have helped the channel gain its dominance across time bands are UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar, and Jagte Raho.

    Since Zee UPUK garners millions of viewers, it has also become the top choice for advertising and marketing.

    In the past 13 weeks, the BARC report established that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all time bands too.

    Commenting on this big win, Zee Media’s chief business officer Abhay Ojha said, “We are ecstatic to be the No. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown in us. We have focused on catering to all the needs of our viewers and are committed to becoming the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this, which fuels our ambitions, and we hope to continue with the same momentum.”

  • Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely popular talent-based reality TV franchises but have become an integral part of India’s rich culture. In fact, launched earlier this year, season five of DID L’il Masters consistently topped viewership charts throughout its run, standing testament to the channel’s finger on the pulse of the audience when it comes to talent-based reality formats. And now, after receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional dancing mothers, Zee TV is all set to return with the third edition of its popular nonfiction property – DID Super Moms, which will air every Saturday and Sunday at 9 pm from 2nd July onwards. 

    In the run-up to the much-awaited launch of DID Super Moms season 3, the channel has set out on a promotional blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude. With an aim to salute mothers across India who have always put their family interests before their own but are now finally on their way to give wings to their own dreams, Zee TV conducted several ingenious activities across the country. A social experiment in prominent malls of Mumbai and Ahmedabad asked mothers and their children questions about each other. At the end of this experiment, a touching montage highlighting how our mothers literally live their lives around us and how little we, as their children, know about their personal dreams and aspirations was created. The core idea was to wake us up to the fact that our mothers have an identity beyond being just our moms and that we need to turn into their biggest cheerleaders and support them in their journeys of reaching out to their goals and aspirations. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE TV (@zeetv)

     

    Another interesting coup pulled off by the marketing team at Zee TV is a reel put up by none other than popular television actor Rupali Ganguly, where she turns into a cheerleader for her mother who had auditioned for DID Super Moms in 2013 and every other super mom in the country. Re-living that memory, she danced to the title track of the show. Rupali extending an arm of support to the new batch of super moms who are setting out to pursue their own dance passions and carving an identity of their own with the support of their own family sits beautifully in sync with the journey of her popular on-screen character. This hook step challenge she participated in is called #SuperMomKaSuperStep and it has brought the entire dance influencer community together where children along with their super moms are recreating the hook-step that was kickstarted by the judges – Remo D’Souza, Urmila Matondkar, Bhagyashree Dassani & host Jay Bhanushali. While these dance reels have gone viral, social media is also buzzing with heartening messages from people across the country encouraging women to follow their dreams and passions. 

    Embed Link: https://www.instagram.com/reel/CfbijzZgrbU/?igshid=YmMyMTA2M2Y=  

    Celebrating the relentless spirit of some truly exceptional super achievers who have continued to scale even greater heights post motherhood, Zee TV sent DID Super Moms hampers to celebrity moms from different walks of life including Anushka Sharma, Anita Hassanandani, Juhi Parmar, wrestler Babita Phogat, chef Pankaj Bhaduria, singer Neeti Mohan and journalists from the media fraternity. Apart from saluting their spirit, Zee TV hopes to give wings to the dreams of moms across India, motivate them to pursue their passions and become super moms!  

    Another interesting layer to this innovative campaign had influencers Bhavin Bhanushali of Mumbai & Yuvraj Dua of Delhi drive people’s attention to volunteers lining the streets in both the metros with placards that read – ‘Khana Time Pe Kha Lena Beta’, ‘All The Best, Beta’, ‘Phone Kyun Nahi Uthate Beta?’ indicating the selfless and nurturing attitude of mothers who take care of their family. A pertinent question was raised where the people of Mumbai, Delhi & Ahmedabad were asked – How many of you ask these very questions to your mother? These posts populated under #JustSuperMomThings urged all of us to think more about our mothers, their goals and aspirations and join Zee TV in its journey of celebrating the dreams and passions of India’s mothers on DID Super Moms.

    With so many heart-warming ideas and initiatives driving multiple conversations around the journeys of moms to super moms, DID Super Moms seems poised for a truly buzzy launch. 

  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • Zeel promotes Kaushik Misra as Zee TV’s head of non-fiction

    Zeel promotes Kaushik Misra as Zee TV’s head of non-fiction

    Mumbai: Zee Entertainment Enterprises (Zeel) has elevated Kaushik Misra as head of non-fiction at Zee TV, the company’s Hindi general entertainment channel.

    Misra has been associated with Zeel for over 12 years. Earlier, he was director of programming – non-fiction for Zee TV. He has expertise in public relations, brand management, digital marketing and content development.

    Misra has played a key role in building iconic properties such as Dance India Dance and Sa Re Ga Ma Pa. He has also been a part of Zee TV’s refresh campaign ‘Aaj Likhenge Kal’.

    He is an alumnus of St. Xavier’s College and completed his MBA from Symbiosis Institute of Media and Communication, Pune.