Tag: Zee TV

Danube Properties Zee Rishtey Awards announces its nominations

Mumbai: After entertaining viewers with stories and characters that have found their place in their hearts, Zee TV is all set to enthral the audience yet again with its annual celebration of Zee Rishtey Awards. Year after year, the grand extravaganza has celebrated the deeply cherished relationships that the viewers have with their favourite Zee TV characters while awarding the finest work by the actors, directors, producers, creative teams and technicians. However, this year, with Holi just around the corner, what better platform for families to come together and celebrate the festival of colours than Zee Rishtey Awards? So, get set for a splash of vibrant colours as the Zee Kutumb comes together to celebrate familial bonds with a night full of splendid performances, lively banter, and light-hearted pranks because – Bura Na Maano,Family Hai!

Zee TV kicked off the festivities by hosting a star-studded nomination party which saw everyone’s favourite Zee TV faces take to the red carpet in their most glamorous and stylish attires, captivating everyone present. Popular stars like Shabir Ahluwalia, Sriti Jha, Shraddha Arya, Dheeraj Dhoopar, Arjun Bijlani, Arjit Taneja, Neeharika Roy, Nikki Sharma, Paras Kalnawat, Sana Sayyad, Baseer Ali, Shakti Anand, Rohit Suchanti, Aishwarya Khare, Maera Mishra, Krishna Kaul, Abrar Qazi, Rachi Sharma, Avinesh Rekhi, Tanisha Mehta, Manasi Joshi Roy, Navika Kotia, Karanvir Sharma, Aditi Sharma, Richa Rathore, Yesha Rughani, Seerat Kapoor made heads turn at the Zee Rishtey Awards’ Nomination Party.

The stars of Zee Kutumb looked stunning on the red carpet with their stylish and glamorous outfits. While the heartthrob Dheeraj Dhoopar stole everyone’s heart in his black studded suit, popular actor Shabir Ahluwalia walked the red carpet in a quirky combination- Blue Jodhpuri paired with sneakers. Renowned actor Avinesh Rekhi looked handsome in a black suit, and Tanisha Mehta looked gorgeous in an all-green Indian ensemble. Manasi Joshi Roy and Navika Kotia also stole the show with their beautiful and elegant looks. Shraddha Arya wowed everyone with her lovely pink saree, and Nikki Sharma looked elegant in her sea green lehenga. The handsome boys of television, Arjun Bijlani and Arjit Taneja looked dapper in suits. Paras Kalnawat also looked dashing with his co-actors Sana Sayyad and Baseer Ali. Amongst the beautiful ladies, Sriti Jha made heads turn in a red evening gown. Popular Jodi Rohit Suchanti and Aishwarya Khare also graced the red carpet in an all-black and royal blue ensemble respectively.

The Zee Kutumb, then, gathered to witness some wonderful acts. They even indulged in some fun games and engaged in some light-hearted banter during the Nomination Party. With loads of surprises in store for the night, you cannot miss the Danube Properties Zee Rishtey Awards’ Nomination Party, when it airs at 5:30 pm on Sunday, 18 February on Zee TV.

Now that the nominations are announced, vote for your favourites by giving a missed call on – 8291829173 for your favourite jodi, 8291829174 – favourite character – Male, 8291829175 – favourite character – female, 8291829176 – favourite dharavahik. Viewers can also vote via zra2024.zee5.com.

Tune into the Danube Properties Zee Rishtey Awards Nominations Party on Sunday, 18 Feb at 5:30 pm, only on Zee TV!

ZEE RISHTEY AWARDS 2024 – NOMINATIONS
POPULAR CATEGORY AWARDS
FAVOURITE JODI
Radha-Mohan	Pyaar ka Pehla Naam Radha Mohan
Shiv-Shakti	Pyaar ka pehla Adhyaya Shiv Shakti
Rishi-Lakshmi	Bhagya Lakshmi
Poorvi -RV	Kumkum Bhagya
Virat-Amruta	Kaise Mujhe Tum Mil Gaye
Preeta -Karan	Kundali Bhagya
Dua-Haider	Rabb se Hai Dua
Kesar- Sooraj	Kyunki… Saas Maa, Bahu Beti Hoti Hai
Heer- Ranjeet	Ikk Kudi Punjab Di
FAVOURITE CHARACTER – MALE
Mohan	Pyaar ka Pehla Naam Radha Mohan
Shiv	Pyaar ka Pehla Adhyaya Shiv Shakti
Rishi	Bhagya Lakshmi
RV	Kumkum Bhagya
Virat	Kaise Mujhe Tum Mil Gaye
Raanjha	Ikk Kudi Punjab Di
Rajveer	Kundali Bhagya
Kabir	Kyunki… Saas Maa, Bahu Beti Hoti Hai
Haider	Rabb se hai Dua
FAVOURITE CHARACTER – FEMALE
Radha	Pyaar ka Pehla Naam Radha Mohan
Shakti	Pyaar ka Pehla Adhyaya Shiv Shakti
Lakshmi	Bhagya Lakshmi
Poorvi	Kumkum Bhagya
Amruta	Kaise Mujhe Tum Mil Gaye
Heer	Ikk Kudi Punjab Di
Preeta	Kundali Bhagya
Dua	Rabb se hai Dua
Kesar	Kyunki… Saas Maa, Bahu Beti Hoti Hai
FAVOURITE DHARAVAHIK
Kaise Mujhe Tum Mil Gaye
Kumkum Bhagya
Bhagya Lakshmi
Kundali Bhagya
Pyaar ka Pehla Adhyaya Shiv Shakti
Pyaar ka Pehla Naam Radha Mohan
Rabb Se Hai Dua
Kyunki… Saas Maa, Bahu Beti Hoti Hai
Ikk Kudi Punjab Di

February 12, 2024

This New Year’s eve, experience ‘Gadar’ on Zee TV!

Mumbai: Having hit the bull’s eye at the box office, Gadar 2 went beyond being just a film. Adored by the masses, this cinematic masterpiece not only outperformed all box office records, reigniting a passion for cinema, but also evolved into an emotion and a movement for its audience. After its blockbuster success in theatres, Gadar 2 is set to captivate audiences on Zee TV at 12 noon and 9 pm on 31 December 2023.

Zee TV chief cluster officer Aparna Bhosle said, “Following its tremendous box office success, Gadar 2 is set to premiere on Zee TV as a New Year’s Eve delight for our viewers. The film’s enduring appeal lies in the strong emotions it stirs, making it more than just a movie but a testament to the power of impactful storytelling.”

Starring Sunny Deol, Ameesha Patel, Utkarsh Sharma, and Simrat Kaur, the movie is a continuation of the 2001 blockbuster film ‘Gadar,’ focusing on the romantic tale of Tara Singh’s son. The plot unfolds as Tara Singh (Sunny Deol) goes missing during a border clash between India and Pakistan, presumed to be captured by the Pakistani army. In a bid to rescue his father, Jeete (Utkarsh Sharma) ventures into prohibited territory. ‘Gadar 2’ achieved significant commercial success, earning a staggering ₹691.08 crore worldwide and securing its place as the second highest-grossing Bollywood film in history. Directed by Anil Sharma, and distributed by Zee Studios, Gadar 2 is an action thriller that will surely entertain the audience this New Year’s Eve.

With intense drama and mind-blowing action up its sleeves, Gadar 2 is all set to add excitement to your New Year’s Eve plans as it airs at 12 noon and 9 pm on 31 December, only on Zee TV!

December 29, 2023
Zee TV delights SNEHA foundation’s women with a Christmas bash

Mumbai: Zee TV, over the past three decades, has been one of India’s leading Hindi general entertainment channels that continues to bring its viewers stories that touch upon subjects close to their hearts and introduce them to characters, they fall in love with! With Christmas around the corner and the spirit of loving, caring and giving in the air, the channel invited women from the SNEHA (Society for Nutrition, Education & Health Action) foundation on the sets of its two popular shows- ‘Kaise Mujhe Tum Mil Gaye’ and ‘Kumkum Bhagya’ on 21 and 22 December respectively, for an exclusive meet & greet with the stars and a Christmas celebration!

A festive Zee TV-branded bus picked up women supported by SNEHA foundation from their respective centers. They were invited to meet the stars of ‘Kaise Mujhe Tum Mil Gaye,’ Sriti Jha and Arjit Taneja, as well as Abrar Qazi and Rachi Sharma from ‘Kumkum Bhagya,’ alongside the entire cast. The actors turned santas as they came with a large bag of presents and warmly welcomed the special guests. Following introductions, Sriti and Rachi graciously led the ladies on tours of their respective sets, offering glimpses into their daily lives on set. The women were delighted with the experience, and the visit brought immense joy, turning it into a truly merry Christmas for them!

Sriti Jha said, “I am extremely happy that I got this opportunity thanks to Zee TV to celebrate Christmas with the working women of the SNEHA foundation. It was indeed an honor for me to meet them and get to know them. I just loved the smile they had on their face when they came to meet us. Christmas is a festival of spreading smiles and I am grateful for being a part of this.”

Arjit Taneja said, “I felt honored to have met these women from the SNEHA foundation and celebrated Christmas with them. They work very hard every day, and it was just a small initiative from Zee TV and our show’s team to make them feel special on this occasion. It was indeed a surreal experience for me.”

Abrar Qazi said, “Spreading love and cheer is what Christmas is all about. I am really delighted to be a part of the Kutumb and get involved in this celebration. I hope the women from the foundation loved the overall experience of visiting our sets and meeting us.”

Rachi Sharma said, “Christmas is a celebration of joy and enthusiasm, and I’m glad that our little effort of spreading cheer was met with so much love. The women from SNEHA foundation were really sweet and took a lot of interest in our daily lives on the sets. I am grateful to be a part of this celebration.”

SNEHA program officer Kunal Dambale said, “It was a great opportunity and new experience, meeting the television serial actors at Zee TV. They were curious to know about SNEHA and the work being done, so I shared about organisation with them. They appreciated the work done by SNEHA. I would like to thank Zee TV for this experience!

Stay Tuned to Zee TV and keep watching Kumkum Bhagya and Kaise Mujhe Tum Mil Gaye, every day at 9 and 10 pm respectively!

December 26, 2023
Zee TV’s Kaise Mujhe Tum Mil Gaye – an impossible love story

Mumbai Zee TV, a pioneer in groundbreaking television content, is set to captivate audiences with its latest offering, Kaise Mujhe Tum Mil Gaye. The show, premiering on 27 November at 10 pm, is an impossible love story, weaving the journey of two contrasting characters – Amruta and Virat, portrayed by the immensely popular heartthrobs – Sriti Jha and Arjit Taneja respectively. It unfolds against the vibrant backdrop of Mumbai, where Amruta, a 29-year-old unmarried Marathi Mulgi and worldly-wise Punjabi Munda find their paths crossing in the most unexpected of ways. While she believes in the power of love and the sanctity of a meaningful life partnership that both sides need to constantly work on, he harbors a skeptical view on marriage after having burnt his fingers. He is anti-marriage, having concluded that most women are gold-diggers. Produced by Mukta Dhond, the show has a layered narrative, replete with twists and turns, making for an entertaining viewing experience.

The show delves into the intricacies of today’s love dynamics. This ideological clash sets the stage for an intriguing narrative encapsulated in the show’s one-liner- ‘Ek ka pyaar mein yakeen atoot hai, toh dooja mane ishq hi jhoot hai’. With each episode, viewers can expect to be drawn deeper into the lives of Amruta and Virat, witnessing the evolution of their relationship against the canvas of their differentiated family backgrounds and the inevitable challenges that love must overcome.

Zee TV Business head Aparna Bhosle said, “Kaise Mujhe Tum Mil Gaye presents an interesting take on modern love and relationship dynamics where our lead protagonists not only hail from diverse sociocultural backgrounds but represent diverse outlooks towards the institution of marriage. And when their contrasting worlds collide, viewers are in for a delightful love story.”

Producer Mukta Dhond said “I am excited about our very first association with Zee TV, that too, with some of the finest actors we have on television at the moment. The story tries to depict the two most predominant outlooks the youth seems to have, today, about love and marriage. While half of them seem to be optimistic about finding a suitable match, there’s an equally large and growing number who have begun to question the institution or even view marriage in an unfavourable light. Writing Amruta and Virat, who represent these diverse schools of thought, has been a joy as they’re so culturally different with opposing mindsets, and still have one thing in common – they can go to any lengths for their families. Viewers will relate with both the characters and hopefully, find this unique love story intriguing!”

For the first time, the audience will get to see besties Sriti Jha and Arjit Taneja cast opposite each other. The show also boasts of an ensemble cast with Kishori Shahane Vij who will play the role of Babita Ahuja (Virat’s mother), an elitist Punjabi mother from South Delhi who is very proud of her social status and Hemangi Kavi as Bhavani Chitnis (Amruta’s mother) who is a true blue, middle-class, Maharashtrian woman for whom her family is everything!

Actress Sriti Jha said “Being a part of Kaise Mujhe Tum Mil Gaye is a thrilling experience and Zee TV has been my home for the longest time. Returning to the channel is homecoming and working opposite Arjit, will always be a delightful experience. We are not just co-stars but great friends, and I hope our friendship and chemistry translate onto the screen. I must say that Arjit is an exemplary professional and with our relatable show, we hope to touch the hearts of the audience in a unique and unforgettable way. It’s a journey filled with love, drama, and unexpected twists that will keep everyone hooked.”

Actor Arjit Taneja said, “It feels great to be back on Zee TV with a show as special as Kaise Mujhe Tum Mil Gaye. The added excitement of being cast opposite my best friend is like a cherry on top. When I heard Sriti has been locked for Amruta’s character, I guess that was it, I immediately said yes too. Amruta’s optimism clashes with Virat’s wariness towards marriage and this paves the way for a rollercoaster of emotions. We can’t wait for audiences to see the show!”

Tune in to Kaise Mujhe Tum Mil Gaye starting 27 November, every day at 10 pm, on Zee TV

November 29, 2023
Albert Kabo Lepcha wins Sa Re Ga Ma Pa 2023 title

Mumbai: After three months of being on the quest of perfecting their sur-taal through endless riyaaz and delivering some performances, Zee TV’s Sa Re Ga Ma Pa 2023 comes to an end. Throughout the season, viewers have watched the judges – Himesh Reshammiya, Anu Malik, and Neeti Mohan guide these budding singing sensations, while Aditya Naryan entertained one and all as the show’s host. And now, racing ahead of all the contestants, we have Albert Kabo Lepcha as the winner of Sa Re Ga Ma Pa amidst much fanfare and celebrations. A consistent performer throughout the season who was much loved by the judges and viewers of the show, Albert Kabo Lepcha was presented with the coveted trophy during the grand finale. On the other hand, finalists Nishtha Sharma and Ranita Banerjee were announced as the first and second runners-up respectively.

This season was all about the industry-first promise of giving its talent a chance to record original singles even before the season ends, every week one of the contestants got the golden chance to launch their OG song with Zee Music Co, and with the show drawing the curtains, the grand finale was nothing short of an entertainment extravaganza packed with some breathtaking performances and soulful acts. The final episode commenced with a power-packed performance by the top five finalists of the show – Sonia Gazmer, Sneha Bhattacharya, Nishtha Sharma, Albert Kabo Lepcha and Ranita Banerjee which left everyone spellbound. The episode was double the fun, as the judges were joined by the evergreen Govinda, his wife Sunita Ahuja, and veteran actress Aruna Irani. Not just that, the episode was co-hosted by Haarsh Limbachiyaa alongside Aditya Narayan.

During the episode, viewers got to watch the legendary actor Govinda in his element, dancing to the song ‘Oo Haseena Zulfowaali’ along with the judge – Neeti Mohan. He also set the stage on fire with his performance to the song ‘Chadti Jawaani’ with the beautiful guest Aruna Irani. Not just that! Govinda also sang a beautiful song – ‘Sathiya Nahi Jana Ke Jee Na Lage’ for his beloved wife – Sunita and while all the special moments as well as the performances kept everyone hooked, the final face off performance of the top 5 contestants left the audience glued to their television screens.

Winner of the Sa Re Ga Ma 2023, Albert said, “This is a dream come true for me! Honestly, the competition was tough as all the contestants of the season were very talented, and I really feel grateful that I got to share the stage with them. My journey on the show has been a great learning experience and I would like to thank all my mentors and judges who have constantly supported me and helped me scale my potential as a singer. I even got the chance to record and release my own single, composed by the iconic Vivek kar; I received loads of love for that. I am definitely taking a bundle of memories along with me and looking forward to my new singing journey ahead. Thank you to each and every person for making this a beautiful experience.”

Himesh Reshammiya said, “First of all I would like to congratulate Albert, he has been consistent in giving his best throughout the season and has always exceeded expectations. He has surprised us week after week and always strived for perfection. Moreover, this time Sa Re Ga Ma Pa gave an amazing opportunity to all the contestants to release their original singles, which has certainly kickstarted their musical journey in the entertainment industry. Lastly, I would like to say all the best to all the contestants as they’ve started their careers and I am sure all of them will reach great heights in the future.”

Neeti Mohan said, “According to me, all the top 5 are winners of this season, but of course, we can only have one winner. Albert’s win is very well deserved. I have loved and enjoyed his performances throughout the season, and I believe he is a really versatile singer with the potential to make his career in the industry. I am glad that I was able to witness such amazing talent perform in front of me. I wish the best for all the contestants; I am sure they all will work hard to fulfill their dreams in the music industry.”

Anu Malik said, “I had a great experience working on this show and I would like to say ‘Congratulations Albert, I am so proud of you’.. From his first performance till today, I am glad that his hard work has finally paid off. I must say that this season has been incredible, and every contestant has left us floored by their amazing talent. During the show, I saw such wonderful talent and I also composed two OG songs, one for Rik Basu and the second one for Nishtha Sharma. Indeed, it was great working with them. My best wishes and blessings to all the contestants of Sa Re Ga Ma Pa.”

While the audience enjoyed every moment during the finale episode, the epic performances by the talented contestants will surely be an unforgettable experience for one and all.

While Sa Re Ga Ma Pa culminated with a bang, stay tuned to Zee TV as the channel continues to entertain you with exciting fiction shows on a daily basis!

November 27, 2023
Zee TV’s Ikk Kudi Punjab Di: A gripping tale of resilience!

Mumbai: Meet Heer Kaur Virk, a beautiful, vibrant young woman born into a Jatt family of Punjab. Lovingly called chatori for being a hopeless foodie, this vivacious Sikhni is an aspiring lawyer. Her father is her weakness and strength and has taught her to stand up for what’s right, no matter what! Her biggest priority has always been the well-being of her family and her father. However, her life takes an unexpected turn when she marries into the Atwal family. After a life-altering incident turns her world upside down, the show captures Heer’s journey of drawing from her inner strength, confronting injustice, and rising like a phoenix from the ashes. While the beautiful Tanisha Mehta breathes life into the character of Heer, television heartthrob Avinesh Rekhi will play her childhood friend, Ranjeet aka Ranjha who stands by her side and lets no harm ever come her way! Produced by Dome Entertainment, Ikk Kudi Punjab Di will premiere on 21 November and will air every day at 7 PM on Zee TV.

Zee TV business head Aparna Bhosle said, “With Ikk Kudi Punjab Di, we introduce our audience to Heer and her journey of transformation and resilience after a life-altering incident. We’re pleased to collaborate with Dome Entertainment once again and bring forth this inspiring narrative of strength.”

Dome Entertainment producers Mohamad Morani and Mazhar Nadiadwala said, “Our next fiction show with Zee TV captures the pulse of Punjab. It’s an intense family drama capturing Heer’s spirited struggle for asserting her truth and standing up to injustice. With childhood friend Ranjha as the wind beneath her wings, the way she faces adversity with fierce determination will have viewers rooting for her. We have a strong cast on board and we’ve shot extensively across real locations of Chandigarh and Amritsar to ensure authenticity.”

Avinesh Rekhi said, “With a character like Ranjha, I am looking forward to changing the perception of what an ideal man should be like. I believe that the storyline and the narrative of the show is gripping and it will surely touch your hearts. In fact, Ikk Kudi Punjab Di showcases the strength of the human spirit and the enduring power of relationships. My fans have showered me with immense love for my previous shows and I hope they support me in this new journey as well.”

Tanisha Mehta said, “I am thrilled to be a part of Ikk Kudi Punjab Di and bring a character like Heer to life. It has been a fascinating experience running through the by lanes of Punjab, shooting beautiful as well as dramatic sequences for the show. It is a gripping tale of love, resilience, and the unbreakable bond of a unique friendship. I believe Heer’s character has been developed very thoughtfully. I am really looking forward to the audience’s reactions to my character as well as this show.”

To witness this magical tale, watch Ikk Kudi Punjab Di, starting 21 November, every day at 7 PM only on Zee TV!

November 18, 2023
Zee TV’s Kundali Bhagya welcomes the Zee Kutumb for a Diwali extravaganza

Mumbai: Zee TV is gearing up to bring special content for its viewers this Diwali. A time of new beginnings, Zee TV invites its audience to join in a grand celebration during its primetime lineup. Channel’s popular show, Kundali Bhagya, has consistently captivated viewers with its compelling story and memorable characters, such as beautiful Shraddha Arya a.k.a Preeta, the charismatic Shakti Anand as Karan, Manit Joura as Rishabh, and Anjum Fakih as Shrishti and the new generation Paras Kalnawat as Rajveer, Sana Sayyad as Palki, and Baseer Ali as Shaurya, Kundali Bhagya that have become household names.

In the recent episodes, viewers are eagerly following Karan’s quest to locate Preeta, who disappeared from his life two decades ago. On 7 November, the excitement will reach its peak as the Luthra family will welcome Preeta after twenty long years. The Luthra House will be the epicentre of this spectacular event as the channel will light up the television screens with a grand Diwali celebration in its popular show Kundali Bhagya. A night brimming with entertainment, thrill, and a succession of surprising turns that will keep you gripped from 9:30 PM onwards till midnight.

What sets this Diwali celebration apart is the coming together of some of the most beloved families from the Zee Kutumb. The stage will be set on fire with electrifying performances from your favourite actors. Their fiery performances are guaranteed to dazzle and entertain you thoroughly.

Zee TV business head Aparna Bhosle, “The entire country is in festive fervour during Diwali and spending quality time with family becomes the top priority. Hence, we have planned a lot of exciting offerings during this period for our viewers to bond with their loved ones and enjoy a shared viewing experience at home. Along with the dramatic high points across our shows, we’re also bringing a special event of Kundali Bhagya filled with a lot of entertainment and dance performances by the Zee Kutumb artists.”

As the anticipation for this grand Diwali event builds, the Kundali Bhagya family promises an evening full of heartfelt emotions, surprises, and joy, a celebration that cannot be missed.

Watch the extraordinary Grand Diwali celebration on Zee TV’s Kundali Bhagya on November 7th, 2023, starting 9:30 PM!

October 20, 2023
From Sa Re Ga Ma Pa contestant to singing sensation in just 3 weeks!

Mumbai: Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returned with a fresh season in late August, making quite a stir on the back of its new promise of gratifying its best talent with week-on-week opportunities of releasing original singles via Zee Music Co. Within barely 3 weeks of the season going on air, Sa Re Ga Ma Pa has stayed true to its promise and identified its first ‘OG’ singer of the week – West Bengal’s incredibly talented Albert Kabo Lepcha. Having dazzled judges Himesh Reshammiya, Neeti Mohan, and Anu Malik right from his auditions to the grand premiere with his soulful singing, Albert seized the lifetime opportunity that millions of aspiring singers wait with bated breath for – He recorded a romantic ballad called ‘Mere Soneya’ and performed it LIVE on stage in an episode that had the gorgeous Madhuri Dixit as a special guest. This original single was released through Zee Music Company and was available across all major streaming platforms. The song swiftly became a sensation on social media platforms! Albert Kabo Lepcha’s ‘Mere Soneya’ has amassed a staggering amount of 10 million-plus views on Zee Music’s YouTube channel, accompanied by the creation of over 119,000 reels on Instagram using the infectious track.

The reel-making frenzy extended far beyond just fans, as several prominent celebrities, including Bharti Singh and her husband Haarsh Limbachiyaa, Jasmin Bhasin with Aly Goni, and Vijayendra Kumeria & Himanshi Parashar, joined the trend, showcasing their love for the song. The campaign’s overall views and reach are undeniably remarkable, serving as a powerful testament to the impact of authentic music and voice!

Zee TV business head Aparna Bhosle said, “Every aspiring singer, today, eagerly awaits that one big break where they release their own original single and are recognized globally. So when we revisited the format of Sa Re Ga Ma Pa for the new season, we introduced a new dimension wherein our best performing talent wins an opportunity to record a single to be released via Zee Music Co. every week. We’re thrilled about the overwhelming response to the original single ‘Mere Soneya’ recorded by our contestant Albert. He is only the first amongst many of our contestants who will record their own singles this season. The platform remains committed to nurturing future music stars.”

Zee Music Co. chief business officer Anurag Bedi said, “We are extremely delighted to collaborate with Zee TV’s Sa Re Ga Ma Pa for the Industry’s first, never-seen-before OG voice initiative. Mere Soneya is a very sweet and romantic song, and with the kind of response we have been receiving, we can say it is connecting really well with the younger generation that loves ballads and romance as part of their music consumption choices. Contestant Albert Lepcha is indeed a very talented singer, in fact, within the first 24 hours his rendition was trending on YouTube and other platforms. We believe, just like his song, he will continue to grow in the industry. We congratulate Zee TV for unearthing and nurturing future talent in the industry and look forward to many such collaborations.”

Albert Kabo Lepcha’s ‘Mere Soneya’ has not only won the hearts of fans but also stands as a historic milestone in the music industry. This achievement reaffirms Sa Re Ga Ma Pa’s role as a launchpad for future music sensations!

October 6, 2023
Zee TV’s Sa Re Ga Ma Pa emerges as every advertisers’ preferred platform

Mumbai: Carrying forward its rich musical legacy of nearly 30 years, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa recently returned with a new season, featuring Himesh Reshammiya, Neeti Mohan, Anu Malik as judges, and Aditya Narayan as the host. With a brand new format and the exciting promise of giving its talent opportunities to record original singles even before the season ends, the hunt for India’s OG voices has created quite a stir among the audience, while emerging as the preferred choice for advertisers.

Through the years, Sa Re Ga Ma Pa, given its credibility as the country’s longest-running and most definitive singing platform, has forged partnerships with numerous leading brands. However, this year marks a significant milestone as the show has brought on board an impressive line-up of 18 sponsors for its upcoming season. These esteemed sponsors include Maruti Suzuki India Ltd: Co-Title, Dabur India Ltd: Co-Presenting & Associate Sponsor, Mondelez India Foods Ltd: Co-Powered By, Hindustan Unilever Ltd: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner, WhatsApp LLC: Special Partner, Loreal India Private Ltd: Special Partner, Berger Paints India Ltd: Special Partner, The Association of Mutual Funds in India: Associate Sponsor, Bandhan Bank: Special Partner, Capital Foods Private Ltd: Special Partner, Kohler India Corporation (HAR): Special Partner, Eveready Industries India Ltd ( Kol ): Special Partner, H&M Hennes & Mauritz: Special Partner and Wipro Enterprises Private Ltd: Special Partner. The use of customized solutions for brands seems to have had a positive impact, resulting in the acquisition of 18 sponsors. It highlights the effectiveness of ZEE sales team in tailoring approaches to meet the needs of each sponsor.

ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original songs on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges, and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

Zee TV business head Aparna Bhosle said, “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

Maruti Suzuki India Ltd Sr executive officer, marketing & sales Shashank Srivastava said, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena, India’s largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

Hindustan Unilever Ltd VP – F&B Shiva Krishnamurthy said, “We are pleased to associate with Zee TV and their iconic show, Sa Re Ga Ma Pa. Taj Mahal tea has always championed Indian classical music. Stalwarts like Ustad Zakir Hussain, Niladri Kumar, Rahul Sharma and now Nirlai Kartik have endorsed it. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”

With the new season of the show striking a harmonious chord with both its ardent viewers and a multitude of esteemed sponsors, Sa Re Ga Ma Pa has showcased the enduring appeal and innovation that have been the hallmark of this iconic show once again. As it continues to provide a stage for fresh talent to shine and captivate audiences of all ages, Sa Re Ga Ma Pa continues to stand as a beacon of entertainment brilliance, promising not only musical excellence but also a unique avenue for advertisers to forge lasting connections with a diverse and engaged audience. With this season’s impressive lineup of sponsors and talent, the journey ahead promises to be a melodious symphony of success for all involved.

Stay tuned to Sa Re Ga Ma Pa for some magical performances and limitless entertainment, on Saturdays and Sundays at 9 PM, only on Zee TV!

October 4, 2023
Zee TV brings a new show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’

Mumbai: Bringing stories that have resonated beautifully with Indian audiences over the last three decades, Zee TV is all set to present viewers with yet another thought-provoking fiction show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’. The story will take viewers to Gujarat, where amidst a vibrant Navratri celebration, a storm begins to brew within the Rajgaur family of Surat when the youngest bahu – Hetal seeks separation. This unexpected turn of events leaves Ambika, the eldest bahu devastated, as it has been her top-most priority to keep the family together. With an intense desire to disprove her sister-in-law’s belief that ‘Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti’, Ambika, in a unique step, adopts a baby left at the doorstep of their family orphanage and plans to raise her – not as a beti but as a future bahu who’ll keep the family together. Produced by Guroudev Bhalla Screens LLP, this intriguing narrative is all set to keep the audience hooked as it premieres on 18 September and airs every day at 6:30 pm, only on Zee TV!

Featuring an exciting ensemble cast of actors like Manasi Joshi Roy and Navika Kotia, the story is set in the beautiful city of Surat. Manasi Joshi Roy will be seen essaying the role of the strong-willed Ambika, who lives by the principle that naye vicharon ke saath aage badhna achha hai, lekin hume apne barson se chale aa rahe sanskaron ko kabhi nahi bhulna chahiye. She adopts Kesar at a tender age and hopes to get her married to her son with her consent, of course, when both of them are mature enough to decide for themselves. Navika Kotia, who made quite an impact with her role in English Vinglish, will be seen essaying the role of Kesar who grows up to be an affable girl. She is ambitious but knows how to balance her own dreams along with the dreams of her family. What’s more is that she has a ‘never give up’ attitude as she believes ‘ya toh jeet loge, ya toh seekh loge’.

While the show has already created a lot of chatter on social media after its first promo went on air, Kyunki… Saas Maa, Bahu Beti Hoti Hai was recently launched in Mumbai through a captivating media experiential on the sets of the show, where the actors made an auspicious beginning through an Ambe Maa ki Maha Aarti. The leads then took the media contingent for a walk through of the sets. The experience continued with a delectable feast, where the attendees indulged in a traditional Gujarati Thali with local delicacies from Surat.

Zee TV business head Aparna Bhosle said, “Our next fiction show revolves around a landmark step taken by a strong woman who adopts and raises a child, not as her daughter, but as someone she hopes will be her daughter-in-law in the future. Her intent is to inculcate the right values that’ll make her an ideal bahu capable of keeping the family together. Rooted in core family values and emotions that form the bedrock of our Indian culture, we hope the story connects with audiences.”

Producer Guroudev of Guroudev Bhalla Screens LLP said, “This is our first association with Zee TV, and we are delighted to present this fresh concept. Kyunki… Saas Maa, Bahu Beti Hoti Hai is an intense family drama where a mother adopts a girl child to be her ‘Bahu’ when she grows up. The story explores what leads her to do something so unique and all that transpires after this first-of-its-kind move. We have some stellar performances on board with veterans like Manasi Joshi Roy, Gopi Desai and Dolphin Dubey playing pivotal parts and an impressive debut by Navika Kotia as the leading lady of our show. With this novel narrative, we hope to touch hearts and entertain the audience.”

Manasi Joshi Roy said, “I’m very happy to be playing a central character in an unique show like Kyunki… Saas Maa, Bahu Beti Hoti Hai. Ambika is a layered, author-backed role that any actor would aspire to play as it enriches you as a performer. The entire gamut of emotions that Ambika goes through will make the audiences root for her throughout her journey. As an actor I’m extremely excited to get into her skin & become Ambika!”

Navika Kotia said, I am thrilled to bag my first lead role with this show, and I will forever be grateful to Zee TV as well as my production team for giving me this opportunity. Playing Kesar is really enjoyable as I am just like her in real life when it comes to balancing work and personal life. The concept has never been explored on television before and I am sure the audience will connect with the characters as well as the message of the show that every Mother and daughter-in-law can be just like Maa Beti at the end of the day.”

Presenting an intriguing tapestry of intense emotions and delicate human relationships, Kyunki… Saas Maa, Bahu Beti Hoti Hai will surely keep the audience glued to their TV screens. Tune into the show every day at 6.30 pm, starting 18 September, only on Zee TV!

September 6, 2023