ITV

Tag: Zee TV

  • Zee TV flies high with Zee Rishte Awards

    Zee TV flies high with Zee Rishte Awards

    MUMBAI: Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24 December with 208 GRPs (gross rating points) in its kitty. However, it did not help the channel to better its position among the Hindi GEC ladder.

    As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week‘s tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.

    Meanwhile, the leading GEC Star Plus too showed an improvement in performance and clocked 344 GRPs (last week 330). Channel‘s five shows- Saathiya Saath Nibhana (6.53 TVR), Diya Aur Bati Hum (5.99 TVR), Yeh Rishta Kya Kehlata Hai (4.45 TVR), Ek Hazaron Mein Meri Behna Hai (4.16 TVR), Is Pyaar Ko Kya Naam Doon (3.95 TVR) continue to be there in top 10 list while it adds on Sasural Genda Phool too (4.05 TVR).

    Set shed 11 GRPs and recorded 235 GRPs (last week 246). Its two shows that were in top 10 last week- Bade Achhe Lagte Hain and Comedy Circus Ka Naya Daur saw a dip in viewership.

    Colors saw a marginal dip and registered 218 GRPs (last week 221 GRPs) while Sab is holding steady and clocked 122 GRPs (last week 121).

    Life OK from Star Plus‘ bouquet that replaced Star One opened on a strong note with a total GRP of 87 GRPs.

    Imagine TV with 67 GRPs (last week 71) slipped to seventh position, while Sahara One was at the end with 39 GRPs (last week 45).

    Also Read:

    Life OK opens strong with 87 GRPs

  • Life OK opens strong with 87 GRPs

    Life OK opens strong with 87 GRPs

    MUMBAI: Star India’s latest Hindi general entertainment offering — Life OK –has opened its inning with 87 GRPs (gross rating points) and at No. 6 among the Hindi GECs, as per TAM data for week 52 of 2011 (18-24 December).

    Life OK, which was launched on 18 December, has even displaced Imagine TV to No. 7.

    Incidentally, Life OK has opened to double of what Star One had been averaging week-on-week. In the week 51, when Star India pulled the plug on Star One, the channel had clocked 44 GRPs.

    Interestingly, the last big launch, Colors, had opened with total GRPs of 81, when it was launched in July 2008. Other Hindi GECs like Imagine TV (then NDTV Imagine) had debuted with 55 GRPs in its first week of launch (20-26 January, 2008); 9X recorded a GRP of 21 when launched while Zee Next crawled with a 6 GRP in its opening week.

    Life OK was launched with an innovative full-fledged programming schedule. The array of shows included reality, soaps and mythology and movie content.

    The channel got a push in its ratings with upfront shows like Rajeev Khandelwal hosted Sach Ka Saamna, UTV Television produced Saubhagyavati Bhava (highest average rating), Mahadev and Meri Maa.

    Life OK lags behind market leader big brother Star Plus, Sony Entertainment Television, Colors, Zee TV and Sab.

    Media observers say that the channel has pumped in big monies on distribution and promotion of the channel and the daily programming strategy is something new. If the content clicks with the audience, the channel may see further jump in ratings.

    Also read:

    Zee TV flies high with Zee Rishte Awards

  • Zee TV conducts dance mobs to promote DID 3

    Zee TV conducts dance mobs to promote DID 3

    MUMBAI: Zee TV, the flagship channel from the Zee Entertainment Enterprises Ltd (Zeel) stable, conducted flash mobs across various parts of Mumbai and Delhi on the Christmas Eve to increase viewership and brand effectiveness of season 3 of its popular dance reality show, Dance India Dance.

    On 23 and 24 December, many parts of Mumbai and Delhi saw a mob of nearly 50/100 people all dressed as collegians, shopkeepers and local residents, shaking their legs on Bollywood numbers.

    The dancemob was an initiative that was a part of the 360 degree campaign that the channel has planned during the launch phase of the show.

    With an aim to create a buzz on Dance India Dance Season 3, the dancemobs were conducted in various locations like Rajouri Garden market, PVR Anupam (Saket) and PVR Satyam (Janakpuri) in Delhi while in Mumbai they were conducted at Cinemax Andheri and PVR Phoenix Mall, Lower Parel.

    A similar activity was conducted on 24 December at Chhatrapati Shivaji Terminus and Churchgate stations.

    The channel has started airing auditions episodes since 24 December at 8.30 pm weekend band.

  • DID 3 to get mega marketing push

    DID 3 to get mega marketing push

    MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable, is bringing back its biggest non-fiction property – Dance India Dance.

    The channel, which has fallen to fourth place, is also hoping to be back among the top three with the show. And to promote the third season, the channel is backing it up with extensive marketing campaign.

    The show will premiere on 24 December and will air Saturday-Sunday at 8.30 pm.
     
    The channel has chalked out a 360 degree marketing campaign across all mediums for the show. Hoardings and cut-outs of dancers will be plastered across all key cities of India. There will be mobile van activations, interesting flash mobs at railway stations and bus stations, dance related one-liner‘s and phrases will adorn the auto rickshaws in many cities.

    Also, theatres, multiplexes and malls of all the major cities will have attention grabbing DID branding to build the buzz on the show.

    For the first time, the channel has also conducted online auditions for the show. The online auditions have generated “huge response” from all across India and also countries like Sri Lanka, Fiji Islands, Bangladesh and Europe, the channel said.

    Zee TV marketing head Akash Chawla said, “This year we are extremely high on new media. Also, a major focus will be on BTL activities. This is a holiday season and we know majority of people are going to be out, so we intend to tap them through on-ground activities.”
     
    Zee TV has brought in three international trainers- Alex Magno, Lourd Vijay and Haridas Ethafu to train the contestants.

    The channel is also bringing back the first season‘s judges- Geeta Kapoor, Remo D‘Souza and Terence Lewis. Produced by Frames Production Company, the show will be hosted by Jay Bhanushali and Saumya Tandon.

    “This season, the selection process has undergone many layers in order to handpick the best dancers of the country,” Zee TV non fiction head Ashish Golwalkar said. “There were dancers who could not make it to the Top 18 in the previous two seasons by a whisker. They came with renewed vigor this season and some of them shocked the judges with their flawless performances. Dance India Dance is not just a dance reality show… it has become a mirror reflecting the common man‘s aspirations and dreams.”

  • Zee gains 32 GRPs while top 3 channels see drop

    Zee gains 32 GRPs while top 3 channels see drop

    MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable, has seen a 32 GRPs (gross rating points) rise in the week ended 12 November, as its new 8 pm fiction property, Hitler Didi, got good eyeballs.


    As per TAM data for week 46 (C&S, 4+, HSM), Zee TV registered 175 GRPs as compared to 143 GRPs in the previous week. Hitler Didi debuted with an average TVR of 2.7.


    Meanwhile, the top three GECs – Star Plus, Sony Entertainment Television (Set) and Colors lost GRPs each.
     
    Star Plus, which maintained its numero uno position, clocked 310 GRPs (last week 335). The 25 GRPs loss can be attributed to fall in the overall ratings of its fiction shows.


    Set was the biggest loser in the week, which saw a 27 GRPs fall. However, it was because in the previous week the channel had aired KBC 5 episode in which a common man had won the grand prize of Rs 50 million. The two episodes had clocked 7.1 and 8 TVR respectively.


    Colors slipped marginally to 235 GRPs (last week 240), while retaining its third position.


    Sab registered 124 GRPs (last week 121) followed by Imagine TV which ended the week with 71 GRPs (last week 70).


    Star One with 47 GRPs (last week 43) and Sahara One with 38 GRPs (last week 34) remains on seventh and eighth position respectively.

  • Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    MUMBAI: Zee TV‘s latest fiction show, Hitler Didi, may have a first-week average TVR of 1.6 at the 8 pm slot.

    The predicted opening is a 60 per cent growth on the current rating of 1 TVR for ‘Shobha Somnath Ki‘.

    The predictions are according to Ormax Media‘s predictive model based on their awareness tracking tool Showbuzz. The media consulting and research firm said that the actual TVR may vary by up to 15 per cent, depending on the actual content of the programme.
     
    As per Ormax, the show has scored 15 per cent on Unaided Awareness and 84 per cent on Total Awareness on Showbuzz amongst female audiences, in the week before its launch. This is the best performance for a Zee TV fiction show on Showbuzz since the last two years. In November 2009, ‘Yahan Main Ghar-Ghar Kheli‘ had scored 17 per cent and 78 per cent respectively one week before its launch.

    Showbuzz tracks awareness of new programmes across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

    The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the programme.

  • Colors back to No. 3 as Bigg Boss’ ratings drop

    Colors back to No. 3 as Bigg Boss’ ratings drop

    MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the big-ticket reality show dropped, Colors slipped back to the third spot in the Hindi general entertainment channel (GEC) space.

    Colors shed 37 GRPs (gross rating points) to collect 218 GRPs during the week ended 15 October, according to TAM data (HSM, C&S, 4+). Bigg Boss 5 managed an average TVR of 1.8 in the second week. In the preceding week, the three-and-a-half hour debut episode had clocked over 30 GRPs.

    Star Plus maintained its lead with 292 GRPs, despite losing 12 GRPs. Set, on the other hand, added nine GRPs to close the week at number two with 257 GRPs.

    Zee TV continued its downward slide and closed the week with 139 GRPs (last week 142 GRPs).

    Sab TV registered 123 GRPs (121 GRPs last week) in the week while Imagine TV was at number six with 64 GRPs (last week 66 GRPs).

    Star One (34 GRPs) overtook Sahara One (30 GRPs) once again.

  • Bigg Boss pushes Colors ahead of Sony

    Bigg Boss pushes Colors ahead of Sony

    MUMBAI: The three-and-a-half hour debut episode of Bigg Boss 5, in which Colors unveiled the 14 housemates, has helped the channel claw back to the second spot ahead of Sony Entertainment Television.

    The episode, aired at 8 pm on Sunday, clocked a TVR of 4.3 and added 30 GRPs (gross rating points).

    As per TAM data for the week ended 8 October (HSM, C&S 4+), Colors added 50 GRPs to its last week‘s tally to collect 255 GRPs. For the Viacom18 GEC, the strategy of shifting three of its primetime shows to the afternoon slot seems to have worked. Bigg Boss 5 gave the channel an average TVR of 2.1 during the period Monday-Saturday.

    For Colors, the debut of fifth season of the big-ticket reality show (fourth on the channel) has got reasonably good ratings, when compared to the previous seasons. The initial season with Shilpa Shetty saw a debut rating of 2.5 TVR, which jumped to 4.6 TVR in the next season when Amitabh Bachchan hosted the show.

    Salman Khan, roped in for last year‘s season, debuted to a 4.7 TVR. This season has, for the first time, two actors – Salman khan and Sanjay Dutt – hosting the show.

    Meanwhile, Star Plus maintained its lead in the genre with 304 GRPs (last week 306). The channel launched a new show in the 8.30 pm band – Ek Hazaro Me Meri Behena hai – which averaged 2 TVR.

    Sony Entertainment TV slipped to third spot after winning the second rank for four straight weeks; it ended with 248 GRPs, one less than its preceding week‘s score. Set‘s new 8 pm show – Kuch To Log Kahenge – opened to a 1.1 TVR in a highly competitive time slot.

    Zee TV touched a new low, shedding 15 GRPs in the week to collect 142 GRPs. The gap between Zee TV and Sab is now 21 GRPs.

    Sab closed the week with 121 GRPs (last week 126), while Imagine TV fell to 66 GRPs (75 in previous week).

    Sahara One and Star One closed the week with 34 and 33 GRPs respectively.

  • Hindi GECs prepare for big action in October

    Hindi GECs prepare for big action in October

    MUMBAI: The pecking order of the Hindi general entertainment channel (GEC) genre, which has remained unscathed since the launch of KBC (Kaun Banega Crorepati) on Sony Entertainment Television (Set), is expected to shake up once again after two weeks.

    As per TAM data for the week ended 24 September (HSM, C&S, 4+ years), Star Plus continues to lead (289 GRPs) with Set in hot pursuit (270 GRPs). At the same time, the gap between Set and number three player Colors (211 GRPs) has widened to 59 GRPs.

    However, the order might change soon as the GECs are either going to launch new shows or are tweaking their programming – some are even doing both.

    Colors, for instance, is launching its big-ticket reality show Bigg Boss 5, starting 2 October. The show will this time have two hosts – Salman khan and Sanjay Dutt – to pull audiences. The channel at the same time is axing its non-performing show Mukti Bandhan while Laagi Tujhse Lagan and Na Aana Is Des Laado, two primetime shows, are being pushed to afternoon slots.

    Meanwhile, Star Plus’ dance reality show Just Dance is coming to an end on 1 October and will be replaced by the second season of MasterChef India sans Akshay Kumar.

    Set is also beefing up its primetime. So far the channel is having a dream run with KBC, which is giving it an average weekly TVR of 5.4. It will launch a romantic drama show, Kuch To Log Kahenge, an adaptation of Pakistani television drama Dhoop Kinare, starting 3 October. Notably, Set’s dependence on non-fiction has dramatically come down and more dailies are getting good eyeballs for the channel. These include Bade Acche Lagte Hain, Crime Petrol and Saas Bina Sasural. With Kuchh Toh…, the channel is expecting a similar response.

    Zee TV is aunching a new reality show, Star Ya Rockstar, after the completion of Saregamapa L’il Champs. Zee TV will also be launching a couple of fiction shows in October.

    Even Sab, which is hoping to cross 200 GRPs by end of the fiscal, is axing its non-performing show Ammaji ki Gali and replacing it with the male-protagonist show – Don’t Worry Chachu.

    At present, Zee TV has settled at number four and closed the week with 176 GRPs, ahead of Sab (123 GRPs). Imagine TV registered 78 GRPs followed by Star one and Sahara One with 39 and 33 GRPs respectively.

  • Sony is No. 2 second time in a row

    Sony is No. 2 second time in a row

    MUMBAI: Even as viewers were watching a bigger drama unfold on news channels with Anna Hazare holding ground at Ramlila Maidaan and the Government in the Parliament, the Hindi general entertainment channels (GECs) didn‘t lose there share of viewership.

    Sony Entertainment Television (Set) continued to be the second most-watched GEC, according to TAM data for the week ended 27 August (Hindi speaking markets ,4+, C&S) Though the channel lost 3 GRPs (gross rating points), it still ended the week with 242 GRPs, well above Colors (228 GRPs in the week).

    For Set, good news is that KBC is maintaining an average TVR of 4+, while its fiction shows – Bade Acche Lagte Hain (4.11), Crime Petrol, C.I.D. and Saas bina Sasural – are also getting good viewership numbers.

    Star Plus, the numero uno channel, closed the week with 299 GRPs (last week 297). Star Plus‘ Saathiya Saath Nibhaana (7 pm show) is leading the shows chart with 5.6 TVR.

    Zee TV, which has now slipped to fourth position, remained the only channel which saw a fall in GRPs. The channel lost 14 GRPs from its last week‘s tally and has registered 180 GRPs in the week.

    Sab, meanwhile, remained unscathed at 128 GRPs, while Imagine TV closed with 75 GRPs (76 in previous week).

    Star One and Sahara One closed the week with 32 and 31 GRPs respectively.