ITV

Tag: Zee TV

  • Zee TV strengthens weekends, Fear Files clocks 4 TVR

    MUMBAI: Zee TV has held on to the second position in the Hindi general entertainment channel (GEC) hierarchy, adding 15 GRPs after strengthening its weekend programming.

    As per TAM data (C&S, 4+, HSM) provided by the Hindi GECs, Zee TV recorded 253 GRPs. The new paranormal show of the channel, Fear Files, has garnered 4 TVR while DID lil Masters has improved in ratings. The Saturday (14 July) episode of DID registered 5.2 TVR while the Sunday (8 July) episode got 4 TVR. Interestingly, Zee TV is at No.1 in the weekend primetime programming and is at par with Star Plus in weekday primetime programming.

    Star Plus, even after a loss of 22 GRPs, continued to lead the genre with 276 GRPs. In the previous week, Star Plus had aired IIFA Awards that had helped the channel add 33 GRPs. However, leading fiction properties of the channel have seen a rise in viewership.

    Colors, meanwhile, maintained its status quo on the GEC ladder. The Viacom18 channel added five GRPs to its last week’s tally to register 235 GRPs. The channel’s three fiction properties – Uttaran (3.2 TVR), Balika Vadhu (4.3 TVR) and Sasural Simar Ka (2.9 TVR) – continue to rule their respective slots.

    Sony Entertainment Television (Set) also added 15 GRPs to end the week with 222 GRPs. Its fiction show Bade Achhe Lagte Hain has become the slot leader with 3.7 TVR (last week 2.6). The addition of eyeballs can be attributed to the five-year leap the show has undergone.

    Sab with 123 GRPs (last week 125) is at No. 5 while Life OK continues to occupy the sixth position with 114 GRPs (last week 103).

    Sahara One with 39 GRPs (last week 31) remains at the bottom of the ladder.

  • IIFA boosts Star Plus’ ratings; Zee TV surges to No. 2

    MUMBAI: Buoyed by the telecast of the IIFA (International Indian Film Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs (gross rating points) in the week ended 7 July.

    The IIFA Awards that aired for three and half hours fetched 4.7 TVR, according to TAM data (C&S, HSM, 4+) provided by Hindi GECs.

    Incidentally, the 13th IIFA Awards is the second-highest rated Bollywood award show on Indian television in 2012. The highest rating was recorded by Colors‘ Screen Awards that garnered 5.37 TVR. Other premium award properties are Zee TV’s Zee Cine Awards that registered 4.38 TVR on Zee TV and Filmfare Awards that fetched 4.59 TVR on Sony Entertainment Television. Colors’ second awards property, The Apsara Producers Guild Awards, registered 1.4 TVR in its first airing.

    Meanwhile, after a gap of four weeks, Zee TV is back at No.2 in the GEC hierarchy. The channel added 27 GRPs to its previous week’s tally to close the week ended 7 July with 238 GRPs. Almost all of its shows have seen improvement in viewership, though DID Li’l Masters lost numbers.

    Its recently launched horror show, Fear Files, continued to register 3+ TVR. Additionally, Zee TV’s fiction property Punarvivaha has become the leader of the 10.30 pm slot.

    Meanwhile, Colors has slipped to No.3 with a loss of seven GRPs and has ended the week with 225 GRPs. Colors’ highest rate fiction show Balika Vadhu’s ratings dropped from 4.4 TVR to 3.9 TVR while Jhalak Dikhhla Jaa rated an average of 1.8 TVR.

    Sony Entertainment Television (Set) added 13 GRPs to end with 207 GRPs. The channel has started airing three of its shows – C.I.D, Crime Patrol and Adalat – on Sundays.

    Sab, with addition of four GRPs, closed the week with 125 GRPs while Life OK added two GRPs to end with 103 GRPs.

    Sahara One with 31 GRPs (last week 42) is at the bottom of the ladder.

  • Zee TV rolls out marketing campaign for paranormal show Fear Files

    MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June.

    The channel is promoting the show through print ads, ambient branding, DTH, viral marketing, cinema hall promotion, digital and social media. Also, differentiated augmented reality has been designed to maximise engagement while following an integrated marketing approach.

    As a part of the BTL activity, Zee TV will capture the audiences across malls and create an experience with augmented reality that uses computer graphics and sensors. There will be huge LED screens placed in these areas and people who come near the marked zone will experience something that is intended to surprise them and create a huge sense of intrigue.

    The online promotions will be centred on giving viewers a paranormal experience rather than just telling a scary tale. Internet users will be captured across various sites with captivating messages. The channel has planned a social network activity that will allow users to share their own experiences by writing in stories and upload videos. Paranormal expert Mehra Shrikhande will share daily tips and feedback to online users.

    The DTH promotional plan has ads and promos that will be played on Dish TV, Airtel DTH and Tata Sky.

    Cinema hall promotions have begun with the launch of movie ‘The Amazing Spiderman’ to tap kids and male audiences. Apart from the promos running inside the movie screen, the washrooms will carry ambient branding. The channel claims that print medium will also see “innovative and attention grabbing” advertising.

    The Facebook page of the show will also let viewers share their views and thoughts on various aspects. Micro-blogging sites like Twitter will keep the community of Fear Files viewers up-to-date on all on the shows.

    Zeel marketing head- national channels Akash Chawla said, “The biggest challenge that the marketing team had to surmount was to evoke the emotion of ‘thrill’ from its target audience. The show has intrigue and mystery as its core and these are the two factors taken forward in its marketing campaign also. Hence, keeping in mind the primary target audience of the show, promotions are centred around online and new media along with traditional media mix. The communication across every medium will aim to tease people with the fear of the unknown and give
    them a thrilling experience.”

    The 26 episode series is based on paranormal experiences in one’s life and will air every Saturday and Sunday at 10.30 pm.

  • Jhalak Dikhhla Jaa lifts Colors to No. 2

    MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, has lifted Colors to the No. 2 position as it opened with a TVR of 3.1.

    The two-and-a-half hour show, which debuted on 16 June at 9 pm, helped Colors add 15 GRPs and improve its preceding week‘s ranking of No. 4.

    Colors collected 215 GRPs (gross rating points) for the week ended 16 June, as per TAM data in HSM, C&S, 4+ (sourced from the Hindi GECs).

    Competing in the same genre, Zee TV‘s homegrown dancing property DID Li’l Masters dropped in ratings to clock 2.8 TVR on 16 June. This is the show‘s lowest ratings this season. Even the audition episodes of the show had rated very well (28 April debut had generated a 5.8 TVR).

    Both DID and Jhalak… were pitted against the television premiere of Hrithik Roshan- Sanjay Dutt starrer Agneepath that clocked 4.7 TVR on Zee Cinema.

    “The drop in ratings of DID Li’l Masters is more because of Agneepath premiere on Zee Cinema. Also when a star-studded new show launches, the audiences tend to get fragmented,” a senior programming executive of a rival channel said.

    However, Jhalak Dikhla Jaa’s performance on Colors has not matched its previous season’s debut on Sony Entertainment Television. Jhalak had opened with a 5.5 TVR in its fourth season, which was launched on weekday primetime slot.

    In the first, second and third seasons, the show, on weekend slot, had debuted at 2.86, 3.09 and 2.05 TVR respectively.

    Meanwhile, in the GEC ladder, Zee TV has slipped to No 3, though by just three points. Zee TV added 9 GRPs to its previous week’s count to end the week with 212 GRPs.

    Star Plus continues to lead the genre with 268 GRPs, a GRP less than last week’s ratings. Satyamev Jayate clocked 2.5 TVR in the episode where it discussed about infrastructural problems for differently-abled people. As per the data provided by the channel, the episode delivered a 4.1 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.4 (All 4+, All India).

    Meanwhile, Set has lost 14 GRPs to end the week with 187 GRPs. Almost all the shows on the channel have seen a drop in ratings.

    Occupying the fifth spot is Sab, losing four GRPs to end the week with 116 GRPs. Life OK also lost 16 GRPs to register 106 GRPs.

    Sahara One with 36 GRPs (last week 31) is at the bottom of the ladder.

  • Hindi GECs slide in 2nd week after IPL

    MUMBAI: The Hindi general entertainment genre has not managed to hold ground in the second week after the closure of the IPL this year. In the first week post IPL, the genre had gained 30 GRPs.

    As per TAM data for week ended 9 June (data sourced from Hindi GECs) for the Hindi speaking markets (C&S, 4+), all the GECs have lost eyeballs barring Life OK, the second GEC offering from Star India.

    Star Plus maintains its lead position with 270 GRPs (gross rating points) amid a loss of 2 GRPs from the preceding week. However, Zee TV, Colors and Sony Entertainment Television (Set) are caught in a cut-throat battle.

    The three channels are only apart by 3 points with Zee TV at 203 GRPs, followed by Set (201 GRPs) and Colors (200 GRPs). The three channels lost 30 GRPs, 21 GRPs and 4 GRPs respectively.

    Maintaining its fifth position, Life OK has added 10 GRPs to take its total to 122 (GRPs) in the week. Sab collects 120 GRPs (last week 121).

    Sahara One loses 10 GRPs to score 31 GRPs in the week ended 9 June.

  • Reshuffle in GEC order, Zee TV climbs back to No.2

    Reshuffle in GEC order, Zee TV climbs back to No.2

    MUMBAI: Hindi general entertainment genre has seen some shuffling among the top players in the week ended 2 June. Though, the genre leader Star Plus continues to be on top, the second, third and fourth spot in the GEC space has seen reshuffle.

    Zee TV, the flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), has climbed back to No. 2 position in the GEC ladder, while Viacom18‘s Colors takes third position.

    As per TAM data (C&S, 4+, HSM), Zee TV added 15 GRPs to register 233 GRPs during the week. Its dancing reality show, ‘DID lil Master 2‘, continues to do well and has clocked 5.03 TVR this week. The dance reality show has been continuously performing since its launch, despite IPL in previous four weeks. Zee TV‘s fiction show ‘Punarvivah‘ is also garnering good numbers and has recorded a 3.11 TVR.

    Colors has added 20 GRPs to its last week tally. Its latest fiction show Madhubala opened with a 2.8 TVR on Monday, which was aired for an hour. Balika Vadhu rated 3.57 TVR, while Uttaran, an addition in top 10 shows list clocked 3.18 TVR.

    Star Plus added six GRPs in its tally to end the week with 272 GRPs. It‘s ‘Diya Aur Baati Hum‘ with a 5.1 TVR is the most watched show among the Hindi GECs. The channel‘s other fiction properties Saathiya Saath Nibhana (3.73 TVR), Yeh Rishta Kya Kehlata Hai (3.70 TVR) and Ek Hazaron Mein Meri Behna Hai (3.55 TVR) continue to be in the ‘top 10 shows‘ list.

    Meanwhile, Sony Entertainment Television (Set) slipped to No. 4 in the chart with the loss of 14 GRPs. It‘s the second time in this year that Set has slipped to the No. 4, the first being in week 20 of TAM when Zee TV and Colors took second spot. Set registered 205 GRPs, while its popular singing reality show Indian Idol that kicked-off on 2 June scored a 2.1 TVR.

    Sab, the second GEC from Sony, maintained its position with the addition of six GRPs to end the week with 121 GRPs. Life OK too maintained its status quo with loss of a GRP to clock 112 GRPs.

    Sahara One with 42 GRPs remains at the bottom of the ladder.

  • Sony back to No.2, Satyamev Jayate enters top 10

    MUMBAI: Sony Entertainment Television (Set) has added nine GRPs (gross rating points) in its tally to jump back to No. 2 position in the Hindi general entertainment channels‘ (GEC) ladder after a gap of three weeks.

    As per TAM data for week ended 26 May (HSM, C&S, 4+), Set is the biggest gainer of the week and has garnered 219 GRPs in the week ended 26 May.

    Meanwhile, Star Plus continues to lead the genre with 266 GRPs. It added four GRPs to its last week. The Aamir Khan-produced ‘Satyamev Jayate‘ for the first time found its place in ‘top 10 shows‘ list. The show registered 2.95 TVR in its third episode where it discussed the issue of dowry in India.

    As per the data provided by the channel, Satyamev Jayate has reached to over 330 million people over the first three episodes aired in India. The show‘s rating has grown to 4.6 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India).

    The channel clarified that these are simulcast ratings of the original episode aired on Sunday morning 11 am across nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

    Meanwhile, one GRP away from Set, Zee TV with 218 GRPs (last week 213) has slipped back to No. 3. The channel has launched a new fiction property ‘Sapne Suhane Ladakpan Ke‘ on 21 May that clocked an average of 1.6 TVR.

    The show had replaced ‘Choti Bahu‘ (season 2) that ended its journey with an average of 1.5 TVR in the week 21 (20-26 May).

    Colors, the Viacom18 Hindi GEC, has lost 12 GRPs to slip to No.4 again. A majority of its fiction shows have seen a dip in viewership. ‘Balika Vadhu‘ though remains the third most watched show among the GECs, rating 4.14 TVR this week as compared to 5.03 TVR in the last week.

    Meanwhile, Sab has come back to the fifth spot as Life OK, the Star India‘s second GEC, has lost 10 GRPs during the week to return to No. 6.

    Sab ended the week with 115 GRPs in its kitty while Life OK closed with 113 GRPs.

    Sahara One with 41 GRPs (last week 39) remains at the bottom of the ladder.

  • DID Li’l Masters lifts Zee TV to No. 2

    MUMBAI: Helped by the kids version of its popular dance reality show Dance India Dance, Zee TV has added 29 GRPs (gross rating points) to its last week‘s scorecard, narrowing the gap with the Hindi GEC leader Star Plus.

    Zee TV is now 23 GRPs away from Star Plus, but this gap could widen once again next week as the Aamir Khan Sunday morning show Satyamev Jayate is expected to get blockbuster debut ratings.

    As per TAM data (HSM, 4+, C&S) for week ended 5 May, Zee TV recorded 239 GRPs and has climbed back to the second position. Interestingly, Dance India Dance Li’l Master 2 audition has garnered 6.2 TVR. Since its debut last week, DID Li’l Masters has captured the top position among the Hindi GECs. The show premiered on 28 April with a 5.8 TVR.

    According to Zee TV, the second season of the show has beaten the launch day ratings of all other non-fiction shows in the last one year, including Sony’s Kaun Banega Crorepati (5.2 TVR), Jhalak Dikhla Ja- 4 (4.1 TVR) and Star Plus’ Just Dance (3.7 TVR).

    Zee TV’s fiction show Pavitra Rishta (3.47 TVR) has also seen improvement in ratings and has become the sixth most watched show.

    Star Plus continued to lead the genre with an addition of seven GRPs. The channel closed the week with 262 GRPs. Five of its fiction shows are in the ‘Top 10 shows’ list.

    Sony Entertainment Television (Set) slipped back to No. 3, losing 20 GRPs to end with 220 points. In the last week, the channel had aired 3Idiots, which had helped it retain its No. 2 position. Set’s crime-based shows, C.I.D (3.37 TVR) and Crime Petrol (3.34 TVR) have slipped to the bottom of the Top 10 shows ladder.

    Colors, meanwhile, has settled at No. 4, maintaining its 195 GRPs. Balika Vadhu was the only show from the channel that found its place among the top 10. Once the No. 1 show, Balika Vadhu stood at No. 5 with 3.66 TVR.

    Sab, the second GEC from Sony, lost 6 GRPs to clock 104 points. Star‘s second GEC, Life OK, added two GRPs to end the week with 85 GRPs.

    Sahara One with 41 GRPs (43 GRPs) remained at the bottom of the ladder.

  • Sony rides on 3 Idiots to regain No. 2 spot

    MUMBAI: Sony Entertainment Television (Set) has added 31 GRPs (gross rating points) in the week ended 28 April, to climb back to No. 2 position, overtaking Zee TV. The channel has achieved the feat on the back of its most prized catch – 3 Idiots.

    As per TAM data (HSM, 4+, C&S), Set has recorded 240 GRPs. The channel aired 3 Idiots on 22 April that garnered 4.14 TVR. Though it is not the first time the movie is airing, it was the third most watched programme in the most watched list of the GECs. Set’s crime-based shows – C.I.D (3.62 TVR) and Crime Patrol (3.36 TVR) – continue to fetch eyeballs and are placed at No. 5 and No. 8 in the ‘Top 10 shows’ list respectively.

    Meanwhile, genre leader Star Plus added 7 GRPs to end the week with 255 GRPs. Its leading fiction show, Saathiya Saath Nibhana, which dominated the Hindi GEC charts, has failed to retain its position.

    Zee TV slipped to No. 3 with a marginal loss of four GRPs. The channel ended the week with 210 GRPs in its kitty.

    Colors added one GRP, taking its total points to 195 GRPs. Its leading fiction show, Balika Vadhu, continued to garner an average of 3 TVR.

    Meanwhile, Sab lost 5 GRPs to total 110 GRPs, while Life OK lost 3 GRPs to record 83 GRPs.

    Sahara One clocked 43 GRPs, while Imagine TV ended the week with 32 GRPs.

  • Zee TV climbs back to No 2 on the back of DID finale

    MUMBAI: Zee TV has climbed back to number two spot on the back of the grand finale of the third season of its popular dance reality show Dance India Dance.

    As per TAM data for week ended 21 April (HSM, C&S, 4+), the finale of DID 3 aired on 21 Apri garnered a 3.19 TVR helping the channel to pocket 214 GRPs (gross rating points). The channel had clocked 192 GRPs in the previous week.

    Zee TV‘s gain happened in a week when the Hindi GEC genre continued its downslide due to the Indian Premier League, shedding 10 GRPs after losing 51 points in the trailing week.

    Star Plus maintained its leadership position, albeit losing 13 GRPs. It endedThe channel ended the week with 248 GRPs as its top-rated shows saw marginal loss in their ratings.

    Taking the No. 3 and 4 spots respectively, Sony Entertainment Television (Set) and Colors added four GRPs each to their last week’s tally. Set ended the week with 209 GRPs, while Colors had to rest satisfied with 194 GRPs in its kitty.

    Sab, meanwhile, lost seven GRPs to close the week with 115 GRPs while Star‘s second GEC, Life OK, managed to add one GRP to close with 86 GRPs.

    Sahara One ended 45 GRPs (last week 46). Imagine TV, the channel which ceased operations and has been running repeat content, closed the week with 41 GRPs, down from 57 GRPs last week.