ITV

Tag: Zee TV

  • Bollywood awards show widens genre leader Star Plus’ lead

    MUMBAI: Hindi general entertainment channel (GEC) genre leader Star Plus got a big lift from its Bollywood awards show it aired on the new year‘s eve, helping it widen its lead in the opening week of 2013.

    Star Plus with 287 GRPs (gross rating points) was ahead of Colors by 34 GRPs as it gained 42 points. The gap in Star Plus‘ GRPs and that of Colors in the 52nd week of 2012 was just 7 points.

    The Big Star Entertainment Awards fetched Star Plus 41 GRPs as it ran for three-and-a-half hours on the New Year‘s eve and notched a TVR of 5.9 TVR, according to TAM data (HSM, 4+, C&S) provided by a television channel. The other shows of the channel have seen marginal difference in the viewership, keeping the overall ratings neutral.

    Says Star Plus GM Nachiket Pantvaidya, “Star Plus‘ aim with Big Star Entertainment awards was to make New Year‘s Eve a special and memorable one for the entire family and keep them entertained through the night. It is indeed heartening to see a brilliant response from our viewers. This is just the beginning for 2013 and we have great entertainment lined up for the year.”

    Colors got a boost from its in-house television awards show to maintain its second position. Colors Golden Petal Awards, also airing on the New Year‘s eve, earned a TVR of 4.5 as the channel added 15 GRPs in the week ended 5 January. The annual award function contributed 31.5 GRPs as Colors totaled 253 GRPs during the week. A few of the shows of the channel like Balika Vadhu (4.9 TVR) and Madhubala (3.7 TVR) saw a slight dip in viewership, while others like Bigg Boss-6 (2.8 TVR), Uttaran (2.5 TVR) and Shaitaan (1.4 TVR) went up marginally.

    Occupying the third slot is Zee TV with 211 GRPs (last week 198). The channel had launched a new fiction property, Housewife, that debuted with 2.5 TVR, better than its replaced show Afsar Bitiya which last recorded a rating of 2 TVR. Like Colors, few of Zee TV‘s fiction shows have seen improvement in performance while others have seen loss in eyeballs. Its fiction shows like Punarvivaha (1.9 TVR) and Fear Files (2.4 TVR) have seen increase in numbers.

    Sony Entertainment Television (Set) lost 18 GRPs to end the week with 180 GRPs. The channel has launched the new season of its comedy reality show, Comedy Circus, which opened with 2.4 TVR.

    Sab lost 6 GRPs to register 150 GRPs while Life OK added four GRPs to close the week with 114 GRPs. Sahara One maintained status quo with 23 GRPs.

  • Zeel ropes in 18 sponsors for 13th Zee Cine Awards

    MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has roped in 18 sponsors for the 13th edition of its Bollywood awards property ‘Zee Cine Awards‘.

    Zeel, which will air the award ceremony across its seven channels, has got on board Hindustan Unilever‘s skin care brand Fair & Lovely as the presenting sponsor, while the powered by sponsor is Pune-based real estate developer DSK Group. Zeel has also created a category titled Fitness Partner and has got Sugar Free as the sponsor in the category. Geetanjali Jewelers is the trophy sponsor of the event.

    There are a total of 14 associate sponsors for the show — Revital, Volini, Amway, Cherry Cough Syrup, Asian Paints, Cavin Kare, Pataka Tea, Everest Masala, Suzuki Bikes, Quickr.com, Imperial Blue, Mahindra Quanto, Nyle Shampoo and Apollo Tyres.

    Zee Cine Awards will air on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu.

    Zeel chief sales officer Ashish Sehgal told Indiantelevision.com that all the ad inventories for the show have been sold out. The show had a few spots which have been bought by Nestle.

    “Zee Cine Awards is our biggest property and this year it will make around Rs 300 million, which is 30 per cent higher than the last year,” Sehgal added.

    According to him, the presenting sponsor will consume 10-12 per cent of the ad inventory, the powered by and fitness sponsor will collectively utilise around 12-13 per cent and the remaining will be used by associate sponsors and Nestle.

    Ernst & Young will be the auditors for the awards.

    Zee Cine Awards compete with Colors‘ Screen Awards, Star Plus‘ IIFA Awards, Sony Entertainment Television‘s Filmware Awards and Max‘s Stardust Awards.

    Zee Cine Awards is being held on 6 January at Yash Raj Studios in Mumbai.

    The Red Carpet, a curtain raiser to the awards show, will air at 7.30 pm on 20 January followed by the main event at 8 pm which will run for four hours.

  • Zee TV launches app to promote new show ‘Housewife’

    Zee TV launches app to promote new show ‘Housewife’

    MUMBAI: Zee TV has announced the launch of an online app on Facebook to promote their recently launched prime-time fiction property ‘Housewife‘.

    Aiming to give housewives appreciation for their hard work, the app allows them to upload pictures of their personal achievements and exchange notes with other housewives about the same.

    According to the channel, the idea of the app for ‘Aaj Ki Housewife Hai … Sab Jaanti Hai‘ is that only a housewife would rightly be able to appreciate the achievements of another.

    The app is available on Zee TV‘s Facebook page.
     
    The show that has launched on 31 December highlights how being a housewife is not just a respectable choice but a challenging job that calls for resourcefulness, creativity and tact.

    Set in Allahabad, the show features Sona, a journalist who consciously decides to leave her job and be a housewife on getting married. The show will explore how she applies her intelligence to being a smart housewife, plays her cards well and sets an otherwise dysfunctional family back on track.

  • Nach Baliye 5 opens with 4.1 TVR

    MUMBAI: The fifth season of the celebrity dance reality show ‘Nach Baliye’ opened with a TVR of 4.1 on 29 December on the leading Hindi general entertainment channel (GEC) Star Plus.

    As per TAM ratings (HSM, C&S, 4+), sourced from Hindi GECs, the dance show helped Star Plus add GRPs in the 52nd week of 2012 from a week earlier. Star Plus saw its GRPs increase by 14 to 245 GRPs in the last week of 2012, maintaining its top position in the Hindi GECs rankings.

    The ratings for Star Plus’ leading fiction property ‘Saathiya Saath Nibhana’ fell to 4.3 TVR in week 52 from 5.1 TVR a week earlier. Its other fiction show ‘Yeh Rishta Kya Kehlata Hai’ saw its ratings remain unchanged at 4.6 TVR compared with a week earlier.

    Occupying the second position among Hindi GECs is Colors having added 15 GRPs to register 238 GRPs in the week ended 29 December. Its fiction show on child marriage ‘Balika Vadhu’ is the most watched show with 5.1 TVR (4.8 TVR a week earlier). The grand finale of ‘Sur Kshetra’ on 29 December clocked 1.6 TVR. Sur Kshetra was being simulcast on Colors and Sahara.

    Colors had also aired ‘People’s Choice Awards’ on 29 December which fetched 2.5 TVRs, contributing to around 12.5 GRPs to the channel‘s viewership. The awards show ran for two-and-a-half hours.

    Zee TV and Sony Entertainment Television (Set) share the third position with 198 GRPs each. While Set added six GRPs backed by slight improvement in viewership of its fiction properties, Zee TV lost 28 GRPs.

    The drop in viewership of Zee TV can be attributed to the fact that the channel had aired Mahasangram of two of its fiction shows ‘Sapne Suhane Ladakpan Ke’ and ‘Rab Se Sohna Isshq’ in week 51 that had garnered viewership for the channel.

    With an addition of 13 GRPs, Sab becomes the No. 5 channel. The channel ended the last week with 156 GRPs. Its fiction shows ‘Baalveer’ and ‘Jeannie aur Juju’ have sustained with 1.3 TVRs while ‘Taarak Mehta Ka Ooltah Chasmah’ recorded 4.0 TVR and ‘Chidiyaghar’ attained 2.0 TVR.

    Sab EVP and business head Anooj Kapoor said, “Our success is a reinforcement of Sab’s brand promise of providing family entertainment with a dash of humour and this positioning consistently reflects in each of the shows produced by the channel. We will continue to offer innovative and differentiated content to our viewers across HSM and strengthen our reach to newer audiences across markets.”

    Next in the ranking is Life OK that saw a loss in viewership in week 52. The channel lost 43 GRPs at 110 GRPs.

    Sahara One with 23 GRPs (last week 24 GRPs) lies at the bottom of the ladder.

    In the digital homes, Colors continues to be the top ranked Hindi GEC in the digital market (HSM, digital 4+) for the sixth consecutive week. Colors leads with 242 GRPs in week 52 (220 GRPs a week earlier) in digital market with the overall leader (digital and analogue combined) Star Plus in second position with 225 GRPs (217 GRPs a week earlier).

    Sony is at number three position with 210 GRPs in the digital market, unchanged from the earlier week, and Zee is at the fourth position with 177 GRPs, down from 198 GRPs a week earlier.

  • Star Plus bounces back, Zee TV in 2nd position

    MUMBAI: Star Plus bounced back to the top position among Hindi general entertainment channels (GECs) in the penultimate week of 2012. It was at number two position in the previous two weeks, with the top slot occupied by Colors.

    In week 51, as per TAM Media Research data for C&S 4+, sourced from Hindi GECs, Star Plus maintained status quo in terms of ratings with 231 GRPs. Its shows like ‘Saathiya Saath Nibhana‘ (5.1 TVR), ‘Yeh Rishta Kya Kehlata Hai‘ (4.6 TVR) and ‘Pyar Ka Dard‘ (3.8 TVR) have seen marginal rise in ratings while others like ‘Diya Aur Bati Hum‘ (4.4 TVR), and ‘Ek Hazarome Meri Behena hai‘ (1.7 TVR) have seen a slight dip.

    Star Plus could see a spike in viewership next week as it is all set to launch its popular celebrity dance show ‘Nach Baliye‘ on 29 December.

    Following Star Plus is Zee TV that added 35 GRPs to its last week‘s tally to register 226 GRPs. The channel had aired Mahasangam (mega episodes) combining two of its daily soaps ‘Sapne Suhane Ladakpan Ke‘ and ‘Rab se Sona Ishq‘ from 17 December to 21 December.

    The two shows on Zee TV collectively ran for an hour every day and clocked an average of 4.5 TVR in the week ended 22 December. Zee TV‘s fiction properties like fear Files (2.3 TVR), ‘Pavitra Rishta‘ (3.8 TVR) and ‘Hitler Didi‘ (3.1 TVR) have seen a rise in viewership.

    Taking the number three position among Hindi GECs in week 51 is Colors with 223 GRPs (previous week 239). The channel had launched ‘Jai Jag Janani Maa Durga‘ in the 7 pm slot that debuted with 1.6 TVR on 17 December. The fall in viewership of the channel in week 51 can be attributed to the high-points in the shows like ‘Balika Vadhu‘ and ‘Madhubala‘ in earlier weeks. The two shows had ratings of 4.8 TVR (previous week 5.8) and 3.9 TVR (previous week 4 TVR) respectively in week 51. The other shows of the channel too saw a marginal dip in viewership, while reality show ‘Bigg Boss‘ continues to average 2.5 TVR as in the previous week.

    Sony Entertainment Television lost nine GRPs compared to Week 50 to notch 193 GRPs. ‘Kaun Banega Crorepati‘ continues to gain traction as it rated 3.4 TVR. The channel‘s crime-based properties ‘C.I.D‘ (3.4 TVR) and ‘Crime Patrol‘ (2.7 TVR) too continue to garner viewership. However, its shows ‘Adaalat‘ (1.9 TVR), ‘Kya Hua tera Vaada‘ (1.5 TVR) lost eyeballs. Comedy Circus saw increase in numbers as it ended the week with 3.1 TVR (previous week 2.5).

    Next in the ranking is Life OK, which saw addition of 15 GRPs to its previous week‘s tally to record 144 GRPs in week 51. The channel had aired the maha-episode of Mahadev on 16 December that gave the show the spike.

    Sab, the second GEC from Sony, is just a GRP behind Life OK with 143 GRPs (last week 140).

    Sahara One ended the week with 24 GRPs (last week 23).

  • Star stays No. 1; Colors rules digital for last 4 weeks

    MUMBAI: Star Plus stays at the top based on average ratings for the 10 weeks ended 15 December while Colors rules for the last four weeks after Diwali in the digital homes, according to TAM Media Research data provided by a channel.

    Star Plus averaged 250 GRPs a week in the overall TV viewing universe in the Hindi Speaking Market (HSM, C&S 4+) and 234 GRPs among digital viewers during this period.

    The second in the pecking order shows a different pattern with Colors occupying that position in the TV viewing universe (analogue and digital included) while Zee TV takes that ranking in the digital homes. Colors earns 232 average GRPs (HSM, C&S) and Zee TV 227 in digital.

    Sony Entertainment Television (Set) ranks at number third spot with 215 average GRPs in the overall viewing, while Zee TV ranks no 4 with 192 average GRPs. Sab followed next with 143 GRPs, while Life OK grossed 131 average GRPs in the HSM, C&S, 4+ market.


    Source: TAM data provided by Hindi GECs for HSM, C&S, 4+

    In digital, Colors ranks third with 222 average GRPs followed by Set (167). Life OK and Sab take the next two spots with 133 and 111 average GRPs respectively. Zee TV has shows gains in digital market but the highest position it reached was the No 2 position with 227 average GRPs.

    Data for the 10 weeks was made available by TAM Media Research to the industry on Monday, after being suspended for smooth switchover to digital mode of delivery in the four metros of Mumbai, Delhi, Chennai and Kolkata.


    Source: TAM data provided by Hindi GECs for HSM, Digital, 4+

    The television viewership trends are inferred from the data for C&S 4+ and Digital 4+, made available by television channels.

    How shows behaved in HSM (analogue and digital included)

    There was only one big ticket property launched during this period – Bigg Boss-6. The show that had launched just three days before TAM stopped reporting data on 10 October opened with 4.1 TVR on Colors in HSM C&S (4+). The average rating for the 10 weeks ended 15 December stood at 2.5 TVR.

    Colors wrapped up India‘s Got Talent with 2.9 TVR on 24 November. The channel‘s crime non-fiction property Shaitan-The Criminal Mind debuted with 2 TVR on 1 December. It has also aired People‘s Choice Awards that rated 2.8 TVR on 25 November.

    The other big event that was telecast during this time period is Zee Rishtey Awards on Zee TV that aired on 2 December and collected 4.2 TVR for the channel. The debut ratings of Zee TV‘s newly launched show on Muslim community titled Qubool Hai was 2.5 TVR. The channel had a special property ‘Zee Ki 20th Diwali‘ that aired on 10 November and notched 1.6 TVR.

    Star Plus launched three fiction shows during this period. Its Veera, Khamoshiyaan and Kali made an opening of 2, 2 and 1 TVR respectively. GIMA Awards and Star Dandiya notched 1.1 TVR and 2.1 TVR respectively.

    Set launched one show during these 10 weeks, Anaamika, that opened with 1.3 TVR.

    Life OK too had aired special properties like Ram Leela that clocked 1.2 TVR on 21 October. Its reality show Hindustan Ke Hunarbaaz opened with 0.7 TVR. The two fiction shows that the channel had launched were Junoon and 2612 that opened with 0.8 TVR and 1.2 TVR respectively.

    Sab had aired special property on Diwali titled Sab Ki Diwali that collected 1.7 TVR on 10 November.

    How movies performed in HSM (analogue and digital included)

    There were lots of movie premieres on Hindi GECs of Indian television from week 41 to week 50 of TAM. Akshay Kumar-starrer Rowdy Rathod that did wonders in box office appealed to the television audience as well as it rated 5.1 TVR in its first airing (21 October 12 pm) on Set. The second airing on the same day at 8.30 pm notched 5.6 TVR.

    The second biggest premiere on Hindi GECs was that of Ek Tha Tiger that aired on Set on 11 November. While the first airing of the movie (12 pm) clocked 3.3 TVR, the second airing (8.30 pm) rated 4.6 TVR.

    Hindi feature film Oh My God, appreciated by not only the audiences but also the critics, had a decent opening on television as well. Aired on Colors on 18 November at 1 pm and 5.30 pm, the movie rated 3.5 and 3.4 TVR respectively. It is to be noted that the film could have rated better but it couldn‘t because the audiences were deviated to news channels on account of Shiv Sena Chief Bal Thackeray‘s death on 17 November. His funeral was scheduled on 18 November and his last rites were aired live on news channels on 18 November.

  • Zee TV signs L&M deal with Provogue

    MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘.

    According to the channel, Provogue is the official wardrobe partner to the first-ever musical talent hunt show on Indian television.

    Provogue has designed a clothing line that reflects the “persona” and “panache” of the contestants. This exclusive apparel range will retail in 131 Provogue outlets across the country.

    Zeel head – marketing, national channels Akash Chawla said, “Our partnership with Provogue has led to building an even stronger relationship with our viewer base. The contestants are already known for their distinct vocal styles and now, wearing Provogue‘s collection will only add to their personality making them fashion icons as well.”

    “We are also constantly seeking out varied and innovative product extensions that match our brand identity. These partnerships are an essential part of the business in both producing revenue and reinforcing a sense of fan identity and belonging. This will enable us to extend our brands into new product categories to drive strategic growth for the brand,” he added.

    Provogue MD Nikhil Chaturvedi said, “The collection is specially designed for the ‘Sa Re Ga Ma Pa 2012‘ contestants keeping in mind their personalities and also the fact that these youngsters are the face and voice of the nation.”

  • Leo Burnett appoints Kapil Sawant as ECD

    MUMBAI: Leo Burnett has appointed Kapil Sawant as executive creative director.

    Sawant‘s last stint was with Contract Advertising where he was designated as senior vice-president and senior creative director.
    Based out of Mumbai, Sawant will handle the McDonald‘s account along with Zee TV, Bajaj Electricals and Mahindra & Mahindra.

    He will work closely with Leo Burnett India subcontinent chief creative officer K V Sridhar and Leo Burnett India chief creative officer Nitesh Tiwari.

    Sridhar said, “Kapil is young and committed to partnering with clients. He is a genuine integrated thinker and a fantastic writer and I welcome him at Leo Burnett.”

    Prior to joining Contract Advertising, Sawant had also worked with O&M, RSCG.

  • Hindi GECs gain after losing for two weeks

    MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played in two previous weeks.

    The India vs Pakistan clash did attract a lot of viewership but its impact was not felt as it was on a Sunday, which resulted in viewers not normally watching television on the weekend being glued to TV sets, and GECs too had strong content in programmes like the finale of Jhalak Dikhhla Jaa.

    As per TAM (HSM, 4+, C&S) data provided by GECs, the India vs Pakistan match fetched 6.4 TVRs in its first innings when India batted and 7.6 TVRs in its second innings during Pakistan‘s batting.

    The GECs had taken a hit in previous two weeks because of start of the T20 World Cup on 18 September (week 38 of TAM). The combined GRPs from Hindi GECs fell to 1271 from 1322 in week 38 as the T20 matches were telecast live during evening prime time. In week 39, when India played against Australia on 28 September (Friday), the genre further lost GRPs to register 1233 GRPs. However, GECs have seen an improvement in ratings in week 40 when the genre added 23 GRPs to clock 1256 GRPs.

    According to ZenithOptimedia managing partner Navin Khemka, The India vs Pakistan match was able to attract more viewers onto the television screen and people who wanted to watch GECs too saw their favourite programmes. “India vs Pakistan match was able to get light viewers onto the television screen on that day. It had driven up the overall viewership of that day, therefore people who wanted to watch GEC for a particular time period, be it because of the airing of Jhalak finale or Ishaqzaade, watched it.”

    “The impact of live cricket on GECs is more if the matches are played during weekdays. The India vs Pakistan match was played on the weekend against big properties like Jhalak Dikhhla Jaa that aired its final episode,” Khemka added.

    Weekly GEC update:

    Star Plus continues to lead the GEC genre with 274 GRPs, having added five gross rating points (GRPs) during week 40. The channel has crossed the 270 GRP-mark after a gap of seven weeks. In fact, this is the highest recorded rating of any channel in the genre in six weeks.

    Star Plus has extended the telecast of two of its weekday shows, ‘Yeh Rishta Kya Kehlata Hai‘ and ‘Diya Aur Baati Hum‘, which rated 4 TVR and 2.8 TVR respectively on Saturday (6 October). However, the average ratings of both the shows dropped; ‘Yeh Rishta…‘ rated 3 TVR (last week 3.4) while ‘Diya…‘ fetched 4.9 TVR (last week 6.7) in the week ended 6 October.

    Colors held on to its second position with its GRPs unchanged. The channel aired the finale of ‘Jhallak Dikhhla Jaa‘ which notched 3.5 TVR on 30 September. The finale episode helped the channel stabilise itself despite India and Pakistan playing against each other in the same time slot. However, the fiction shows of the channel have seen a drop in viewership. The channel ended the week with 233 GRPs.

    Zee TV closed the week with 231 GRPs (last week 217), just two GRPs away from Colors. The ratings of its singing reality show ‘Sa Re Ga Ma Pa‘ fell from 2.5 TVR to 1.9 TVR, though its fiction shows have seen a rise in eyeballs.

    Sony Entertainment Television (Set) added three GRPs to end the week with 205 GRPs. It had premiered ‘Ishaqzaade‘ on 30 September, which rated 1.9 TVR in its 12 noon airing and 1.4 TVR in the 8.30 pm telecast. Set did not air its ‘Kaun Banega Crorepati-6‘ episode at 8.30 pm on 30 September. Daily soaps of the channel lost numbers but its crime-based shows – CID (3 TVR) and Crime Patrol (2.7 TVR) and KBC (3.4 TVR) saw an increase in viewership.

    Meanwhile, Sab added six GRPs to end the week with 128 GRPs. Life OK with 121 GRPs (last week 124) follows. Sahara One with 33 GRPs (last week 34) remains at the bottom.

  • HUL, Star end 3 months of ad negotiations

    MUMBAI: Hindustan Unilever (HUL), India‘s largest advertiser on television, has returned to Star Network after three months of absence and hard negotiations from either sides.

    The exact nature of the deal could not be ascertained as both Star and HUL were not ready to disclose the details.

    Star India president ad sales Kevin Vaz confirmed the news to Indiantelevision.com but said the terms were confidential. “Yes, Hindustan Unilever is on,” he said.

    In a slowdown environment, FMCG companies have been increasing their ad spends as their sales have increased. Other high-spending sectors like telecom and financial services have softened their marketing expenses, thus allowing room for the FMCG companies to look for better rates on television channels who depend largely on advertising revenues.

    For the fiscal ended 31 March 2012, HUL had actually reduced its spend on advertising and promotions by 3.58 per cent compared to the year-ago period. The FMCG major had spent Rs 26.97 billion on promotions, down from Rs 27.97 billion.

    “Both HUL and Star needed each other. Star has powerful channels in Hindi GEC, Hindi movies, English entertainment, infotainment and regional-language genres. HUL is the largest advertiser and has increased its spends this fiscal,” a media analyst said.

    In the fiscal-first quarter, HUL has upped its ad and promotional spends by 29.5 per cent to Rs 8.2 billion.

    HUL is present on the other entertainment networks like Zee, Sony and Viacom18.

    “This neutralises the upside possibility that the other major networks could have had if HUL had stayed out of Star for a longer period,” a media analyst at a broking firm said.

    Zee Entertainment Enterprises Ltd chief sales officer Ashish Sehgal does not believe that an upside opportunity existed for the company. “We have already done a deal with HUL and got an upside as our flagship channel Zee TV‘s ratings have seen an improvement. HUL is also increasing its overall ad spends this fiscal. There was no scope for a further upside as we have got other advertisers on board and our inventory is full for our major network channels. There is some inventory left on our smaller channels and HUL is not a spender on those,” he said.

    For the first quarter of this fiscal, Zeel reported 18 per cent rise in its ad revenue to Rs 4.47 billion.

    The second half of this fiscal is crucial for the television networks as the previous six-month period had seen a slowdown. This also coincides with the festive season during which spread brands tend to free their wallets to promote their products.

    The advertising expenditure on television is estimated to grow at 5.6 per cent to gross Rs 148.12 billion in calendar year 2012, according to a GroupM revised forecast.

    “The Telecom category cut down spends substantially in the first half of the year. Financial services have been adversely affected by poorer economic conditions here as elsewhere in the world. Even consumer durables spent less in the first half of 2012 than the prior year period. Occupancy of premium inventory has decreased with advertisers choosing to stay with safer tried-and-tested formats,” the WPP agency explained in its report.

    The Indian economy has seen a new energy after the government‘s series of reform policies including higher FDI in retail, broadcast-carriage services sector and aviation. The stock market has rallied recently and touched a 17-month high.

    Advertisers, however, are still cautious and will wait longer before becoming extravagant on their marketing spends.