ITV

Tag: Zee TV

  • Star Plus stays at the top; Colors a GRP away from Zee TV

    MUMBAI: Continuing to maintain its lead in the Hindi general entertainment space, Star Plus added six gross rating points (GRPs) to its last week’s tally to register 271 GRPs in the week ended 9 March.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus’ Saraswatichandra saw improvement in ratings. The show rated 2.5 TVR in its second week of airing as compared to 2.1 in the first.

    The other shows of the channel like Saathiya Saath Nibhana (3.5 TVR) and Pyaar Ka Dard (3.6 TVR) also added eyeballs. It had a special episode of ‘Ek Hazaaron Mein‘ which got a rating of 1.7 TVR on Saturday (9 March).

    Zee TV held on to the second spot, despite the loss of 11 GRPs. Most of the shows witnessed a dip in viewership. The ratings of India’s Best Dramebaaz too fell from 4.4 TVR to 3.5 TVR. The channel closed the week with 215 GRPs.

    Just a GRP away from Zee TV is Colors that lost six GRPs to end the week with 214 GRPs. The channel had aired ‘The Mirchi Music Awards‘ on 3 March that clocked 2.1 TVR at the 8 pm slot.

    Sony Entertainment Television (Set) recorded 155 GRPs in the last week, down 15 GRPs from the previous week. The loss can be attributed to poor performance of few of the fiction shows of the channel like Khoobsurat (0.6 TVR) and Bade Achhe Lagte Hain (1.8 TVR).

    Following Set is its sister channel Sab that lost three GRPs to clock 135 GRPs. Life OK too lost around six GRPs to collect 126 GRPs in the latest week of TAM ratings.

    Life OK recently launched Balaji Telefilms‘ show (a promotional event for Balaji’s upcoming movie ‘Ek Thi Dayan’) Ek Thi Nayika, which debuted with 1 TVR on Saturday 9 March.

    Sahara One with 24 GRPs (24 GRPs) remained at the bottom of the ladder.

  • Hindi GECs use star power to raise DAS awareness for phase-2

    MUMBAI: As the deadline for the second phase of digitisation nears, the Hindi General Entertainment Channels (GECs) have pulled out all stops to promote, educate and inform audiences in the 38 cities that are required to switch to digital cable by 31 March.

    The four leading channels in the space- Zee TV, Star Plus, Colors and Sony – have come together to create PSAs featuring their most popular protagonists.

    Actors like Mahima Makhwala and Roopal Tyagi (Rachana and Gunjan from Zee TV‘s Sapne Suhane Ladakpan Ke), Deepika Singh and Anas Rashid (Sandhya and Sooraj from Star Plus‘ Diya Aur Baati Hum), Deepika Samson (Simar from Colors‘ Sasural Simar Ka) and Shivaji Satam (ACP Pradyuman from Sony‘s C.I.D) have been roped in to inform viewers about DAS.

    The Task Force constituted by Ministry of Information and Broadcasting (MIB) for Phase-II DAS has paved the way for the rollout of digital addressable system (DAS) II in 38 cities in India. The second phase of digitisation covers the one million plus cities across the country.

    The four metros – Mumbai, Delhi, and Kolkata – were part of the first phase of digitisation. Chennai which was also expected to go digital in the first phase has been caught in legal wrangle.

  • Zee TV Canada to be available on Shaw Cable

    Zee TV Canada to be available on Shaw Cable

    MUMBAI: Zee Americas has launched Zee TV Canada on Shaw Cable, Canada‘s leading cable TV service provider.

    Zee TV Canada, which recently became a full-fledged 24/7 offering, is distributed by Ethnic Channels Group (ECG) in US and Canada.

    The partnership with ECG came after Zee Americas discontinued its deal with Asian Television Network (ATN).

    “We are very excited about this development. It is an immense opportunity to re draw the growth potential, as western Canada is home to more than thirty five percent of South Asian Canadians,” said Zee Americas Business Head Sameer Targe.

  • ‘Khiladi 786’ premiere catapults Colors to No. 2

    MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors that has gained from this strategy.

    Colors had premiered Akshay Kumar-starrer ‘Khiladi 786’ on 23 January that rated a whopping 5.1 TVR for a three-hour run. The first airing of the movie on Indian television not only contributed around 30 GRPs to the channel’s overall week’s collection of 235 GRPs (last week 205) but also propelled it to the No. 2 spot in the Hindi GEC hierarchy.

    The other movie premieres this year on Hindi GECs were ‘Son of Sardar’ that recorded 3.9 TVR on Star Plus and ‘Student of the Year’ that registered a TVR of 4.2 on Sony Entertainment Television (Set).

    Star Plus continued to maintain its leadership position in the genre, despite the loss of 11 GRPs in the week ended 23 February. As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus clocked 248 GRPs as few of its shows lost eyeballs. Its recently launched celebrity dancing reality show ‘Nach Baliye’ recorded 2.3 TVR (last week 2.9).

    Meanwhile, Zee TV added five GRPs to its last week’s tally but slipped to No.3 position. The channel had launched a new reality show ‘India‘s Best Dramebaaz’ that notched 3.5 TVR.

    Incidentally, ‘India’s Best Dramebaaz’ was the highest rated non-fiction show of the week, followed by Nach Baliye.

    After ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’, ‘India’s Best Dramebaaz’ is Zee TV’s homegrown talent hunt show that grooms kids as actors and tests their creativity, spontaneity and acting ability. The other shows of the channel have seen marginal difference in their ratings.

    Week 8 of 2013 was good for Set as it added 24 GRPs to collect 188 points in its kitty. The channel had aired its annual Bollywood Award property, ‘Filmfare Awards’ that got a rating of 3.6 TVR for a four-hour run on 17 February, contributing to around 29 GRPs to the channel.

    The other award shows that have aired on competing channels so far this year are Zee Cine Awards on Zee TV and Colors Screen Awards on Colors. Both the shows clocked 3.9 TVR in their first airing.

    Life OK continues to be at No.5 as it closed the week with 144 GRPs (last week 142), while Sab followed with 138 GRPs (last week 136).

    Sahara One with 24 GRPs (last week 26) remained at the bottom of the ladder.

  • Zee TV highest gainer in week 6 of 2013; Star Plus retains top spot

    MUMBAI: Zee TV was the only Hindi GEC with significant gains in week six of 2013 at 243 gross rating points (GRPs), allowing it to narrow the gap with leader channel Star Plus.

    Zee TV added 29 GRPs to week five’s 214 GRPs and maintained its No. 2 position in the Hindi general entertainment channel hierarchy. The jump is the combined result of all the regular shows (weekend and weekdays) gaining or maintaining the ratings and a fair performance of the weekend properties — English Vinglish 1.1 GRP for 12 noon airing and 1.6 GRP for 8.00 pm airing; Fear Files 1.2 GRP on Sunday and 2.3 on Saturday; and the Valentines Event that raked in 3.2 GRPs.

    Star India’s Hindi GEC Star Plus continued to lead the ratings race at 264 GRPs, though it did suffer a loss of 17 GRPs from the trailing week.

    There has been no change in the pecking order of GECs since last week as Colors takes the third spot with 206 GRPs (week five – 210 GRPs).

    Sony Entertainment Television gained one GRP to reach 160 GRPs and maintained its position at number four, according to TAM data (HSM including 5 new LC1 markets, C&S, 4+) for the week ended 9 February, sourced from a Hindi GEC.

    While last week saw Star Plus as a big leader with a lead of 67 GRPs, this week the gap between number one and number two narrowed to 21 GRPs. Consequently, the gap between the second and third place increased from four GRPs in week five to 37 GRPs in week six.

    Zee gained seven GRPs for the weekday primetime slot (7.00 pm to 11.30 pm) to collect a total of 115 GRPs from this band. In the weekday afternoon slot too, Zee was the highest gainer (four GRPs) at 27 GRPs as was the case in the weekend primetime slot where it gained four GRPs to collect 36 GRPs in all.

    Star Plus gained six GRPs in the weekday primetime slot (total 119 GRPs), two GRPs in the weekday afternoon slot (total 24 GRPS) and lost 16 GRPs in the weekend primetime slot (total 39 GRPs).

    In the case of Colors, the channel lost 12 GRPs in the weekday primetime slot (total 98), gained two GRPs in the weekday afternoon slot (total 18 GRPs) and gained 11 GRPs in the weekend primetime slot (total 40 GRPs).

    Sony remained more or less stable from week five to week six shedding just three GRPs in the weekday primetime band (total 45), gaining one GRP (total 13 GRP) and losing two GRPs (total 40 GRPs) in the weekday afternoon and weekend primetime segments respectively.

    Zee’s show Sapne Suhane Ladakpan KE was the highest rated show for week six at 4.3 TVR (3.8 TVR), followed very closely by Star Plus’ Diya Aur Bati Hum at 4.2 TVR (4.3 TVR). Star’s Saathiya Saath Nibhaana raked in 3.6 TVR (3.9 TVR) while Zee’s daily soaps Qubool Hai (3.1 TVR) and Pavitra Rishta (3.3 TVR) both got ratings of 3.3 TVR. CID continued to be Sony’s top performing show with 2.8 TVR, unchanged from week five. Star Plus’ dancing reality show Nach Baliye raked in 3.0 TVR (3.5 TVR) while Sasural Simmar ka on Colors earned 3.1 TVR (4.0 TVR).

    Star India’s second GEC Life OK gained three GRPs to reach 124 GRPs in week six (week five – 121 GRP) while Sab TV lost two GRPs to end up at 132 GRPs in week six.

  • Special events & Movie telecasts shuffle GECs’ top ranking in 2013

    MUMBAI: 2013 is turning out to be a fluid market for the Hindi general entertainment channels (GECs). With the fight for the top position becoming tougher, the leading GECs are betting on big-ticket properties to give them spikes to surge ahead of competitors on a weekly basis.

    Bollywood awards shows, big movie premieres or shows hosted by Bollywood stars are proving to be critical ingredients for a channel to occupy the top chair. Sans this kind of content, the top four Hindi GECs are in a very closely contested race.

    In week five ended 2 February, the premiere of Son or Sardar propelled Star Plus back to the number one position by a big lead. Star was similarly the leader in Week 1 because of the Big Star Entertainment Awards.

    In week 2, Colors was the leader as the finale of Bigg Boss 6, a reality show hosted by Bollywood star Salman Khan, gave it a spike in gross rating points (GRPs). Without this tent pole property, Colors slipped to the third position in the third week while Star Plus regained the No. 1 spot.

    Zee TV was at the top in week 4 as Zee Cine Awards gave it a sharp rise in viewership.

    Madison Media Infinity SVP Monaz Todywalla agrees that January has become the season of specials. “One of the reasons why competition is this close is because the proportion of time on fiction has reduced from the same period last year. Clearly channels are using specials to maintain their positions even as programming executives get time to evaluate their fiction offerings.”

    Channels
    Wk 1
    Wk 2
    Wk 3
    Wk 4
    Wk 5
    Leading Show
    Star Plus 287 241 241 228 281 Week 1: Big Star Entertainment Awards (41 GRPs)
    Week 5: Premiere of Son Of Sardar
    Colors 253 245 210 204 210 Week 2: Bigg Boss 6 Finale hosted by Salman Khan (22 GRPs)
    Zee TV 211 195 215 237 214 Week 4: Zee Cine Awards (31 GRPs)

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) for week five, sourced from a Hindi GEC, Star Plus got back to the leadership position with a wide lead of 67 GRPs over the second GEC. The GEC in the second position was Zee TV with 214 GRPs.

    Star Plus notched 281 GRPs in week five with an addition of 48 GRPs to the previous week’s ratings. The channel had telecast ‘Son of Sardar’ for three hours each at 1 pm and 9 pm on 27 January that clocked 3.9 TVR and 4.5 TVR, respectively. The movie airings collectively contributed 50 GRPs to the channel’s viewership.

    Taking the second spot in week five is Zee TV, which lost 31 GRPs from a week earlier at 214 GRPs. It wound up Sa Re Ga Ma Pa on 27 January that clocked 2.2 TVR for a three-and-a-half hour telecast contributing around 15 GRPs to its viewership. The other shows of the channel have seen marginal difference in the viewership.

    Just four GRPs away from Zee TV is Colors that added 15 GRPs to close the week with 210 GRPs. The channel’s new reality comedy show ‘Nautanki the Comedy Theatre’ made a debut with 2.9 TVR on 2 February. It’s shows like Balika Vadhu (4.7 TVR), Sasural Simar Ka (4 TVR) and Madhubala (3.9 TVR) have seen increase in viewership.

    Sony Entertainment Television (Set) lost 27 GRPs in week five compared with a week earlier. Its total GRPs in the week totaled 159. In the previous week, Set had premiered Karan Johar’s ‘Student of the Year’ that notched a 4.2 TVR and had also telecast the finale episode of Kaun Banega Crorepati-6 that fetched a TVR of 3.1 TVR.

    Sab clocked 134 GRPs (previous week 145) and Life OK 121 GRPs (previous week 114).

    Sahara One with 24 GRPs (last week 25 GRPs) remains at the bottom of the ladder.

    The data includes the five new LC1 (Less than Class I) markets: Gujarat, Madhya Pradesh, Uttar Pradesh (including Uttaranchal), PHCHP and Rajasthan.

    With the release of these markets, TAM now covers 92 per cent of the HSM urban market from the earlier 74 per cent.

  • Zee TV is the most trusted Hindi GEC brand

    BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study 2013, a study of India‘s most trusted brands by the Trust Research Advisory (TRA).

    Zee TV fell six notches to 231 from last year’s 225. Star Plus saw a huge gain in ranking at 287 from 584 last year, but was still behind Zee TV.

    Tata Sky (DTH) moved up 156 places to rank 51 from last year’s ranking of 207. DISH TV (DTH) was ranked within the top 500 for the first time in 2013 with a ranking of 180.

    In entertainment, the most trusted brands are PVR (Cinema-Display) and Eros (Cinema-Other). The Times of India followed by DNA leads the Media – Print category.

    TRA says it expanded the scope of its study to 16 cities for the 2013 report with more than 13,000 hours of fieldwork which resulted in 3 million data points and 19,000 unique brands of which about 1,100 brands across 211 categories find mention.

    The top two contenders for Media-TV are Aaj Tak and ABP News (Hindi). Aaj Tak moved up 47 places to 121 in 2013 from 168 in 2012. ABP News (Hindi) entered the 500 most trusted brands list at 214. NDTV saw a fall of 41 places to 221 as compared to last year’s rank of 180. Discovery too saw a steep fall of 73 places to 278 as compared to last year’s 205 rank.

    For last year’s edition, TRA claims a readership of around 10,000 from about 400 copies of the 1000 copies published, each priced at Rs 10,000. This year TRA expects a readership of around 25,000, with the number of copies to be published undecided as of now. The price for the 2013 report has been enhanced by 40 percent to Rs 14,000 each. The target audience for the report is the brands who use the report in various ways, including improving upon the 61 attributes divided across 10 brand behaviors, the foundation of which lies on three fundamental layers of trust says TRA.

  • Zee TV returns to top spot after 19 weeks as Zee Cine Awards clicks

    MUMBAI: After stepping into the second rank in the Hindi GEC (general entertainment channel) hierarchy, Zee TV has taken a week to climb to the tentpole position as its four-hour Bollywood awards show Zee Cine Awards on 20 January attracted audiences.

    Zee TV‘s upward crawl to the No. 1 position has come after 19 weeks in the fourth week of 2013.

    The awards show rated a whopping 3.9 TVR, contributing 31 GRPs (gross rating points), as Zee TV collected 237 points in the week ended 26 January. The channel’s overall viewership was up 22 GRPs from a week earlier.

    Zee TV had ranked No. 1 last in week 36 of 2012 when it had aired the ‘mahasangram’ of three of its fiction shows. This is also the first time after digitisation in the four metros that the flagship Hindi GEC of Zee Entertainment Enterprises reached the top position.

    The 13th edition of Zee Cine Awards had rated 4.38 TVR in 2012. Apart from Zee Cine Awards most of the fiction shows of the channel including Fear Files (1.6 TVR) saw a dip in viewership in the fourth week.

    “Such award functions are premium properties and have always delivered, giving good mileage to the brands associated. However, there was audience fragmentation because of which the show (Zee Cine Awards) could not perform as well as it did last year. There was ‘Kaun Banega Crorepati’ on Sony and repeat telecast of ‘Colors Golden Petal Awards’ on Colors, both coinciding with one-and-a-half hour airing time of Zee Cine Awards,” a senior media planner said.

    The other annual Bollywood awards function that was telecast this year was Colors Screen Awards, which too had recorded 3.9 TVR over four hours on 19 January.

    Meanwhile, Star Plus slipped to the second spot with a loss of 13 GRPs at 228 GRPs in week 4. The channel’s leading shows like ‘Diya Aur Bati Hum’ (4.1 TVR), ‘Ek Hazarome Meri Behena hai’ (1.4 TVR) and Nach Baliye (2.4 TVR) lost viewership.

    Colors too lost six GRPs to register 204 GRPs. The fiction shows of the channel have seen marginal change in viewership. The channel had repeat telecast Colors Screen Awards (1.5 TVR for three hour run) and Colors Golden Petal Awards (1.6 TVR for two-and-a-half hour airing) in week 4 that helped the channel compensate the loss of viewership. In the earlier week Colors had earned 31 GRPs from Colors Screen Awards.

    Sony Entertainment television (Set) added 16 GRPs in week 4 on the back of the television premiere of Karan Johar‘s recent flick ‘Student of the Year’ on 26 January. The film notched a TVR of 4.2 for three-and-a-half hour airing. The movie contributed around 29 GRPs to the total of 203 GRPs that the channel collected in week 4.

    Set also winded up the sixth season of its biggest reality show ‘Kaun Banega Crorepati on‘ 26 January. The grand finale of the show clocked 3.1 TVR for two hours telecast, contributing around 12 GRPs to the channel.

    The second Hindi GEC of Set, Sab clocked 151 GRPs (previous week 146 GRPs) while Star Plus’ sister channel Life OK ended week 4 with 120 GRPs (previous week 128 GRPs).

    Sahara One with 23 GRPs (previous week 25) remains at the bottom of the ladder.

  • Zee TV climbs to No. 2 for 1st time in 2013; Star Plus regains top spot in week 3

    MUMBAI: Zee TV has climbed to the second rank in the Hindi GEC (general entertainment channel) hierarchy for the first time in 2013 as some of its special shows performed strongly in week 3.

    Star Plus regained its top position as Colors, living without its popular reality show Bigg Boss, slipped ground to take up the No. 3 spot.

    As per TAM data (HSM, 4+, C&S) sourced from a Hindi GEC, Zee TV in week three of 2013 added 20 GRPs to its previous week’s tally to gross 215 GRPs.

    Zee TV gained particularly from its special shows, where episodes of two serials are combined into one show, which the channels calls ‘mahasangram’. Zee TV had aired mahasangram of Hitler Didi and Pavitra Rishta on 14 January that rated 3.3 TVR for one hour telecast; mahasangram of Qubool Hai and Punar Vivah on 18 January clocked 3.2 TVR for a 90-minute telecast.

    Also, Zee TV’s ‘Sapne Suhane Ladakpan Ke’ was the third most watched show on a Hindi general entertainment channel, after Star Plus’ Diya AUr Baati Hum (4.4 TVR) and Colors’ Balika Vadhu (4.4 TVR). The Zee show has even become the weekday 7.30 pm slot leader with an average of 4 TVR.

    Zee TV had also aired mahaepisode of ‘Sapne Suhane Ladakpan Ke’ on 19 January, which recorded 3.1 TVR for 90-minute airing against Colors Screen Awards.

    The gains made by Zee TV, however, were not enough to beat Star Plus. The Star channel returned to the top spot after a week with 241 GRPs, unchanged from a week earlier. The channel was the second most watched Hindi GEC last week as Colors occupied the top position on the back of ‘Bigg Boss- 6’ finale that had rated 4.4 TVR.

    Colors slipped despite the telecast of Colors Screen Awards (the 19th edition of the annual Bollywood awards) on 19 January garnering 3.9 TVR for a four-hour run. The telecast of this event contributed around 31 GRPs to the channel.

    Colors had replaced Bigg Boss -6 with two fiction shows – ‘Sanskaar Dharohar Apnon Ki’ and ‘Na Bole Tum Na Maine Kuchh Kaha-2’ that opened with 1.56 TVR and 2.16 TVR respectively. The channel lost 35 GRPs to end the week with 210 GRPs.

    “While there is marginal drop across, Bigg Boss-6 which went off air last week was not replaced by shows performing as well as the reality show. This is the reason for the GRP loss for Colors,” a media planner said.

    Sony Entertainment Television (Set) lost eight GRPs to end the week with a tally of 187 GRPs. The leading shows of the channel like CID (3.4 TVR) and KBC (2.7 TVR) had lost viewers. The channel launched a new fiction show on 14 January titled ‘Amita Ka Amit’ that had debut TVR of 1.1. It replaced Love Marriage Ya Arranged Married which concluded with a 0.5 TVR.

    Next in the hierarchy is Sab with 146 GRPs (previous week 150) and Life OK with 128 GRPs (previous week 117 GRPs).

    Sahara One with 25 GRPs (previous week 25) remained at the bottom of the ladder.

  • Bigg Boss 6 lifts Colors ahead of Star Plus

    MUMBAI: Colors was at the top among Hindi general entertainment channels (GECs) in the second week of 2013, as Star Plus lived without its big spike show, Big Star Entertainment Awards.

    In its finale week, popular reality show ‘Bigg Boss‘ gave Colors the leg up to recapture the top position after three weeks. Colors winded up the sixth season of its celebrity reality show ‘Bigg Boss‘ on 12 January with 4.4 TVR and ran for two-and-a-half hours contributing 22 GRPs to the overall numbers of the channel. The Salman-Khan hosted show, which airs for an hour per episode, averaged 3.3 TVR in the week ended 12 January compared to 2.8 in the trailing week.

    As per TAM data (C&S, 4+, HSM), sourced by Indiantelevision.com from Hindi GECs, Colors got 245 GRPs (previous week 253) in the week, leading Star Plus by a slender margin of four GRPs.

    Star Plus lost 46 GRPs in the second week compared to a week earlier. ‘Big Star Entertainment Awards‘, which was aired on the New Year‘s Eve, had added 41 GRPs to Star Plus‘ viewership to give it 287 GRPs.

    Also, the average ratings of Star Plus‘ weekend dance reality show ‘Nach Baliye‘ fell from 4.3 TVRs (television ratings) to 3.6 TVRs in the second week. The other shows of Star Plus have seen minor fluctuations in viewership.

    Colors lost eight GRPs as some of its fiction shows like ‘Madhubala‘ (3.6 TVR), ‘Parichay‘ (1.3 TVR) and ‘Sasural Simar Ka‘ (3.5 TVR) witnessed slight fall in the viewership.

    Zee TV and Sony Entertainment Television (Set) jointly shared the third spot with 195 GRPs each. The two channels stood in the same position two weeks ago (in week 52) with 198 GRPs each. Zee TV lost 15 GRPs from a week earlier while Sony added 14 GRPs.

    Set‘s popular game show ‘Kaun Banega Crorepati-6‘ aired the episode of the first Rs 5 crore winner this season on 12 January which notched a 5.1 TVR. The other shows of the channel like ‘Comedy Circus‘ (3.3 TVR), C.I.D (3.7 TVR) and ‘Bade Achche Lagte Hain‘‘ (2.3 TVR) too saw increase in eyeballs.

    Zee TV‘s newly launched fiction property ‘Housewife‘ clocked 2.2 TVR in week 2 (previous week 2.5 TVR). The other shows of the channel like ‘Sapne Suhane Ladakpan Ke‘ (3.5 TVR) and ‘Hitler Didi‘ (2.2 TVR) lost viewership while ‘Qubool Hai‘ (2.7 TVR) and ‘Mrs Kaushik Ki Paanch Bahuyein‘ (1.8 TVR) saw improvement in ratings.

    Multi Screen Media‘s second GEC Sab didn‘t see any change in ratings and ended week 2 with 150 GRPs, the same as in the previous week. Life OK was next with 117 GRPs, down three GRPs from a week earlier.

    Sahara One with 25 GRPs (last week 23) continues to be at the bottom of the ladder.

    Digital Viewership

    In HSM, digital, 4+, market, Colors again is the leader with 253 GRPs (previous week 245 GRPs). Bigg Boss 6 finale notched 5.2 in digital market. Star Plus, which had climbed to No.1 spot in digital market on the back of ‘Big Star Entertainment Awards‘, slipped to No.2 position with 233 GRPs as compared to 275 GRPs in the previous week.

    Sony was in the third spot with 202 GRPs, while Zee TV followed with 178 GRPs.

    Sab‘s GRPs in digital were 143 and Life Ok 108 GRPs in week 2.