ITV

Tag: Zee TV

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • BARC week 17: Sony Max continued its lead across genres

    BARC week 17: Sony Max continued its lead across genres

    MUMBAI: Sony Max continued to lead across the genres while Sun TV secured second place, while free to air channel Rishtey exited the top ten list in week 17 of Broadcast Audience Research Council (BARC) All India data.

    Sony Max garnered first position with 962992 Impressions (000’s) on the back of the ongoing Indian Premiere League. Sun TV, which has been the leader across the genres until the ninth season of IPL commenced, grabbed the second slot with  914047 Impressions (000’s) this week.

    Star Plus bagged the third position with 748672 Impressions (000’s) followed by Colors on number four with 722264 Impressions (000s) and Zee TV grabbed the fifth place with 576721 Impressions (000s).

    Sony Pal stood at number six with 550246 Impressions (000’s) followed by Life OK with 495250  Impressions (000’s) grabbed seventh slot and Star Utsav fell to number eight with 487336 Impressions (000’s).

    Zee Anmol  and Zee Telugu  garnered the ninth and tenth spots with 474977 Impressions (000s) and 443316 Impressions (000s) respectively.

  • BARC week 17: Sony Max continued its lead across genres

    BARC week 17: Sony Max continued its lead across genres

    MUMBAI: Sony Max continued to lead across the genres while Sun TV secured second place, while free to air channel Rishtey exited the top ten list in week 17 of Broadcast Audience Research Council (BARC) All India data.

    Sony Max garnered first position with 962992 Impressions (000’s) on the back of the ongoing Indian Premiere League. Sun TV, which has been the leader across the genres until the ninth season of IPL commenced, grabbed the second slot with  914047 Impressions (000’s) this week.

    Star Plus bagged the third position with 748672 Impressions (000’s) followed by Colors on number four with 722264 Impressions (000s) and Zee TV grabbed the fifth place with 576721 Impressions (000s).

    Sony Pal stood at number six with 550246 Impressions (000’s) followed by Life OK with 495250  Impressions (000’s) grabbed seventh slot and Star Utsav fell to number eight with 487336 Impressions (000’s).

    Zee Anmol  and Zee Telugu  garnered the ninth and tenth spots with 474977 Impressions (000s) and 443316 Impressions (000s) respectively.

  • The Ultimate Combat of Good Vs Evil

    The Ultimate Combat of Good Vs Evil

    MUMBAI: With Zee TV’s latest superhero series grabbing eye balls and all set to be a game-changer in the weekend primetime band, the channel has decided to go one step further to enhance your ‘Maharakshak Aryan’ experience – While you enjoy the show on air, you can now play it as a game on your mobile phones too! Creating an additional window for consumer engagement, the all-new interactive gaming app of Maharakshak Aryan offers you a chance to step into the young superhero’s shoes virtually. The app is available for download on Android device , is also hosted on http://www.zeetv.com/maharakshak-aryan/game/  and is coming soon on all iOs platforms.. The game is designed and developed by Bigtrunk Communications, a specialised full-service mobile advertising agency.

     

    With a blend of vibrant graphics that recreate the ethereal world of the show on your mobile phones, multiple levels of difficulty and variation, the game is aimed at providing young teenagers an engrossing gaming experience. It will be a multi-level game, where every level will have a new enemy from the show, like Kumbha, Vishkanya and Challa amongst others. Remember that each demon is unique in his evil powers and more formidable than the last. Each level is only unlocked once the villain is defeated by the user.

     

    Having only recently launched on Zee TV, the superhero series Maharakshak Aryan, has already found a distinct following with its slick production design, cutting-edge graphics, spectacular visual effects and above all, the relatable story of a reluctant, adolescent superhero stumbling upon his super powers at and rising to the responsibility of saving the world that he has now been entrusted with. The manner in which he combats a new villain each week and the triumph of good over evil has won over audiences of all ages, however, the show is especially popular amongst kids.

     

    Sorbojeet Chatterjee, Marketing Head – ZEE TV said, “ZEE TV has constantly been at the helm of digital innovation. Given its action-thriller genre, Maharakshak Aryan, our superhero series, that captures the battle of Good versus Evil, was launched aggressively in the digital space. The show lends itself beautifully to being extended into an exciting game. The idea is to offer an interesting avenue for followers of the show to step into the shoes of our superhero and experience his world.   So, we hope that they not only watch the show on air but enjoy it as a game too.”  

     

    Bharat Subramaniam, Founder – BigTrunk Communications said, “Our endeavour has been to create a user-friendly interface that seamlessly creates an additional layer of consumer engagement by connecting with consumers through elements of the show in an offline platform. While playing the game the consumer gets a chance to walk through the journey of a superhero and celebrate the triumph of Good vs. Evil.

     

     

    Zee TV has always been at the forefront of innovation in the digital space, be it the virtual temple app created for Ramayan that let netizens pray on the go, the e-book and mobile game created for Jodha Akbar that made history fascinating for even the younger demographics or the Dance India Dance apps that offered dance tutorials from the skippers and LIVE chats with the judges of India’s most sought after dance reality show. So, it’s now time for you to protect the MANI from the evil forces. To download the app SMS ‘Aryan’ to 57575 or simply search for ‘Maharakshak Aryan’ in the google playstore and use your catapult to save the world.

  • Raqesh Vashisth to step into Karan Singh Grover’s shoes

    Raqesh Vashisth to step into Karan Singh Grover’s shoes

    MUMBAI: In a new twist to the ‘Qubool Hai’ story, Zee TV has picked Raqesh Vashisth to play the lead of Asad in Qubool Hai. He will be replacing Karan Singh Grover who was dropped by the channel because of his unprofessional behavior and lack of commitment towards the show.

    The creative team had a tough time dealing with Grover’s nonchalant and indifferent attitude and decided to replace him with immediate effect.

    The production house 4 Lions and the channel unanimously selected Vashisth as the lead opposite Zoya (Surbhi Jyoti) in the TV show.

    The producers believe that Raqesh is a good fit. They issued a statement saying that, “Raqesh is handsome, good-looking and he looks amazing with Zoya. The best and most important part is that he is known in the industry for his professionalism. We’re glad that he has agreed to come on board.”

    Vashisth will start shooting for the show soon and will be seen as Asad from the beginning of the New Year.

  • Zee TV offers free mobile recharge to audience in return for DID votes

    Zee TV offers free mobile recharge to audience in return for DID votes

    MUMBAI: Not very long ago, the television audience were charged when they voted for their favourite contestants on a reality show, then it was made free in order to get more audience in to voting, now the audience are set to get returns too when they vote.

    In an interesting campaign for its reality show Dance India Dance season 4 that is about to enter an exciting leg with the Top 10 contestants battling it out for the much coveted ‘sunehri taqdeer ki topi’, Zee TV has gone one step further and joined hands with FreeCharge.com and would be ‘freecharging’ the phones of all those who give a missed call to vote for their favorite contestants. Last year, the channel to make votes cost free had come up with the idea of “missed calls for vote”, this time its target seems to be to lure more viewers to the show.

    The voting phase will begin on Sunday, 22 December and audiences will have as much power to vote for their favorite contestants as the judges on the show. 

    The mechanism for voting is simple – on placing a missed call to vote for their favorite contestant, the viewer will receive a promo code. The voter can then log on to www.freecharge.com and get free talk time worth Rs 10 on a minimum recharge of Rs 20 with the use of the promo code. The consumer will get only one promo code per week which means that they can vote only once per week for their favourite contestant. However, they can cast their vote for all contestants but receive only one promo code.

    Talking about the initiative, ZEEL marketing head national channels Akash Chawla said, “Voting is an integral part of any reality show. We made voting free last year by way of the ‘Missed-Call Voting’ mechanism. We received an overwhelming response in the form of record-breaking vote counts from our viewers. With this initiative of ‘Freecharging’ our voters’ phones, the idea was to take one step forward and gratify our viewers for sharing their valuable vote with us and helping us in our journey of identifying India’s biggest dancing star. The mechanism is effective as a consumer is allowed to vote only once for their favorite contestant each week through their registered number…thereby, not allowing any duplication of votes.  Freecharging will prove to be a fair mechanism to identify a winner based on public opinion as well as the judge’s scores.”

     

  • A fractured ad cap mandate dawns

    A fractured ad cap mandate dawns

    MUMBAI:  Who ever thought a cap could generate such a lot of brouhaha? The TRAI’s ad cap, which comes into effect from 1 October, has fractured the industry. The Indian Broadcasting Foundation (IBF) and most of its members have taken a decision to follow the TRAI’s mandate on limiting air time per hour to 12 minutes to ensure good quality of service and viewing experience to Indian TV viewers.

    Zee TV, Colors and Star Plus, according to company executives, have decided to follow TRAI’s diktaat. But the breakaway is Sony Entertainment Television that says it will continue booking commercials as before, beyond the 12 minute limit. That is a bold stance by its CEO Man Jit Singh if there was any, and it has totally confused one and all.

    Star India, sources say is insisting on implementing its ad rate hike following its adhering to the air time restrictions, something which advertisers such as Levers, Reckitt Benckeiser, among others have been resisting. In fact, the Indian Society of Advertisers has accused the broadcasters of being in breach of contract.

    Broadcasters have in turn stated that they are only following and complying with TRAI’s mandate. “The situation is quite confrontationist,” says a media veteran.

    Zee TV on its part has stated that it will adhere to TRAI’s order but has been relatively flexible on its ad rate revision, if one goes by unconfirmed reports.

    What has probably prompted Man Jit to take his decision is the fact that both the News Broadcasters Association (NBA) and a bunch of music channels have got reprieves on toeing the ad cap line from the TDSAT.  While the NBA got a stay against the TRAI order in August allowing them to continue operating status quo till the next hearing on 11 November, the music channels too got relief when the appellate tribunal gave them the same leeway till the next hearing on 21 October. The Sun Network too filed a petition with the TDSAT last week, the outcome of which is awaited, at the time of writing.

    “Sony Entertainment Television has done its legal homework and believes that whatever decisions have been taken against the TRAI ad cap is extendible to all channels and genres. It has also got some strong properties like KBC for which it has signed deals. Additionally, the Star and Zee group have enough inventory available to sell to advertisers, thanks to the number of strong existing and new channels in their portfolios,” says a media observer.

    “We are waiting for the outcome of the hearings on 21 October and 11 November before acting on the ad cap mandate,” says Sony Entertainment president Rohit Gupta.

    Advertising Agencies Association of India president Arvind Sharma believes that the parachute which was provided to news and music channels by TDSAT is applicable to the entire broadcast sector. Says he: “The TDSAT has said that ad cap cannot be implemented and no action will be taken against anyone. AAAI fully supports it.”

    However, a highly placed source at the IBF confirmed that the law will kick in from tomorrow and how it will play out is for everyone to guess. “There is no doubt that confusion still prevails,” he says.

    Some such as Discovery Networks have not been impacted by the ad cap at all. Says senior vice-president & GM south Asia and head of revenue, pan regional ad sales and south east Asia Rahul Johri,  “We telecast international programming with varying lengths and varying break patterns, and we have always followed the 12 minutes advertising cap. So this does not change anything for us.”

    Some speciality channels such as FoodFood have decided to walk the 12 minute ad line as the threat of criminal charges for violators is proving a major deterrent, says a source.

    An IBF member gives a perspective on the ad cap clap trap. Says he “There are two scenarios: IBF members comply with TRAI’s order. Then let’s say the TDSAT quashes the rights of TRAI on this issue on 21 October or 11 November. The ruling will be valid for everyone and every broadcaster (even those who have decided to comply with 12 minute ad cap) can go back to the old system.   In the second scenario, news and music channels lose the case in TDSAT. They can approach the Supreme Court for succor. Then let’s say the Supreme Court puts a stay on the ad cap, then it will be back to as the world was operating before this ad cap announcement by TRAI.”

    Apparently, it seems that we have not heard the last of it as yet!

  • Zee TV and Amagi shake hands for geo-targeted advertising

    Zee TV and Amagi shake hands for geo-targeted advertising

    MUMBAI: Getting more money out of advertising-that is always what everyone wants and Amagi Media Labs gives channels and advertisers just what they have been wanting for long in the form of geo-advertising and it is slowly building up its portfolio of clients as well as creating a name for itself  in the TV industry.

    Recently, the Bengaluru-based innovative ad solution providing company, Nickelodeon and HUL got in bed together to geo target the MNC FMCG‘s brand.  Now, going a step further, Amagi has stitched together a partnership with  Zee TV to customise ads as per location, making it the first ever deal with a national GEC. A month ago, sister channels Zee News and Zee Business from ZMCL partnered with it to provide regional advertisers inventory according to location. Now, because of this deal, viewers of Zee TV from different locations will get to watch different TVCs based on the area they are located.

    It already boasts of having more than 15 channels to which it offers this service and with a mass caterer like Zee TV on board, Amagi‘s 200 million  viewer base is set to shoot up. Now, regional advertisers will have a chance to promote their brands on a national level, albeit locally which will help increase reach. At the same time it’s a win-win for Zee TV as well, because brands catering to local audiences will pull in more viewers.

    Commenting on the partnership, Zee TV chief sales officer Ashish Sehgal says, “By partnering with Amagi, we are once again making history. We are very happy to tie up with Amagi and make available a whole new set of targeting options for advertisers. Zee TV is also looking to increase its client base through geo targeting, which will help local clients target their specific markets on a large GEC and shift monies from print to Zee TV.” 

    Clearly, the aim is to get as many people on board and to make TV the prime medium to advertise. Amagi has been rated as the second fastest growing tech company in India by Deloitte Touche Tohmatsu. Looks like it is racing to be the first in this league.

    Amagi business head L S Krishnan says, “Our advertisers have always been on the lookout for targeted offering on a large GEC. We are excited to offer Zee TV- leader in GEC space, to our advertisers. With this tie-up, Amagi continues to deliver on its vision of transforming the TV advertising space.” 

    One by one, GECs are being pulled in. This, even though some broadcasters have been skeptical about how effective this type of geo-targeted advertising will be. It would also mean selling spots for lower prices. Will Zee TV be fine with it? Seems as much. 

    Amagi has been created with an investment of Rs 70 crore and its current yearly revenues of about Rs 50 crore rupees seems to be going up the ladder.

    It already has a long list of broadcast partners such as TEN sports, Times Now, CNBC Awaaz, IBN7, CNN-IBN, UTV Movies, Maa TV, Zoom, Udaya TV as well as Tata Sky as its DTH partner. Its list of advertiser clients includes Chevrolet, Toyota, Fortuna, Skoda apart from local ones such as Kuberan Silks, YLG, Mysore tarpaulins etc. It’s time to wait and watch who else jumps on the bandwagon.

  • Sony highest gainer in week 33, Life OK back to five

    Sony highest gainer in week 33, Life OK back to five

    MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position.

    Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).

    Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326).

    Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT.

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644),Madhubala – Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766).

    Zee TV‘s reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new showDo Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547).

    Fourth placed, Sony Entertainment Television‘s long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August.

    Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884).

    Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well.

    Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326). 
    In the movie channel‘s genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253).

    Let‘s wait and watch, how the channels fare in the coming week…