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Tag: Zee TV

  • Zee TV to premiere new fiction show ‘Vasudha’ on 16 September

    Zee TV to premiere new fiction show ‘Vasudha’ on 16 September

    Mumbai: Through its audience feedback mechanism, ‘Hamara Parivar,’ Zee TV is reshaping its programming to align with the evolving preferences of today’s viewers. From this feedback comes ‘Vasudha,’ a unique concept on Indian television. The story explores the dynamics between two women from contrasting worlds, whose encounter sparks a clash of ideologies, temperaments, and socioeconomic backgrounds, offering a distinctive narrative. Produced by Arvind Babbal Productions, Vasudha is all set to premiere on 16 September and will air Monday to Friday at 10:30 pm on Zee TV.

    Nausheen Ali Sardar plays Chandrika Singh Chauhan, a woman both respected and feared. A self-made leader in Udaipur, Chandrika runs her business with a strict set of rules. Committed to justice, she stands for what is right and expects strict discipline and integrity from those around her, viewing them as keys to success. She prioritizes order over emotions, commanding respect as a formidable leader.

    In contrast, Priya Thakur takes on her first lead role as Vasudha, a carefree young woman unfamiliar with urban life’s rigid structures. With a trusting nature, Vasudha’s efforts to impress Chandrika often lead to conflict, creating a dynamic interaction between their opposing personalities.

    Meanwhile, Abhishek Sharma takes on the lead role of Devansh Singh Chauhan, the ideal son of the Chauhan family and an embodiment of the best qualities of his parents – his father’s empathy and his mother’s discipline. He deeply respects his mother and believes in giving people a second chance. The story explores how two women, seemingly fire and ice, with precious little in common come together and impact each other’s lives in unimaginable ways.

    Zee TV chief channel officer Mangesh Kulkarni said, “Earlier this year, we embarked on an initiative of actively listening to our viewers via Hamara Parivar, a direct line to their preferences. This has enabled us to craft stories that resonate with their evolving desires and expectations. One such show is Vasudha—an exciting new addition to our slate that complements our existing lineup with a fresh perspective. Vasudha explores the dynamic interplay between two women from contrasting worlds—one steeped in disciplined tradition, the other embodying carefree optimism. Through this heartwarming narrative of joy and determination, we are confident that Vasudha will offer a refreshing and engaging dimension to our programming. Our collaboration with the visionary Arvind Babbal ensures this story will captivate our audience, as it seamlessly integrates into the rich diversity of content Zee TV proudly offers.”

    Producer Arvind Babbal said, “After presenting audiences with heart-warming narratives like Kyun Rishton Mein Katti Batti and Mithai on Zee TV, we’re excited to collaborate once again with the channel on bringing viewers Vasudha, an engaging narrative of two women from very different worlds and how they profoundly impact each other’s lives. We’ve assembled a talented cast and crew, ensuring a rich tapestry of cultural nuances. We recently completed an extensive outdoor shoot in Udaipur, immersing ourselves in the local atmosphere and we hope audiences connect with Vasudha’s journey and embrace her with love. I’m thrilled to have Nausheen, Priya, and Abhishek bring these characters to life.”

    Nausheen Ali Sardar said, “When I was approached for the show, I found the concept very different from what one generally comes across on TV and I couldn’t refuse a role that offers tremendous scope for an actor to showcase their range. My character of Chandrika Singh Chauhan is truly unlike any character I’ve portrayed before. She is the epitome of strength, a self-made woman, the ultimate boss lady. I hope my fans enjoy seeing me in this new avatar!”

    Priya Thakur said, “Vasudha holds a special place in my heart as it is my first lead role. Vasudha’s innocence and optimism are endearing, making viewers root for her. Her attempts to impress Chandrika often lead to humorous situations, but she remains a devoted admirer, hoping she will win her over some day. I hope audiences will embrace her as much as I have.”

    Abhishek Sharma said, “Playing Devansh, a beautifully written character, truly helps me showcase my acting abilities like never before.  The overwhelming love and support that I have got after the first promo truly makes all the hard work and struggle over the years worth it. The excitement for the show is palpable, and we can’t wait to see the audience’s reaction.”

  • Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Mumbai: Zee TV has roped in the effortlessly charming and unapologetically authentic Jackie Shroff to front its latest campaign titled ‘Sahi Jagah Judge Karo’ for the upcoming season of Sa Re Ga Ma Pa.

    At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.

    The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

    “The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest-running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Zee TV chief channel officer Mangesh Kulkarni.

    This campaign reflects Zee TV’s commitment to creating fresh, interactive content that resonates with its audience, ensuring that their voice plays a crucial role in the show’s narrative.

  • Zee TV and Bobble AI collaborate to revolutionise Sa Re Ga Ma Pa 2024 auditions

    Zee TV and Bobble AI collaborate to revolutionise Sa Re Ga Ma Pa 2024 auditions

    Mumbai: Zee TV has undertaken a strategic initiative to boost participation in the Sa Re Ga Ma Pa 2024 auditions. The campaign leveraged Bobble AI’s technology to engage its 85 million global users through targeted AI-driven prompts in chat keyboards. By geo-targeting users in popular chat apps seen expressing their interest in singing/auditioning, Zee TV placed intent-based prompts designed to spark interest and drive users to the Sa Re Ga Ma Pa auditions. Zee TV’s contextual AI prompts, appearing within Bobble keyboard chats, directed the users to a video promo with detailed audition information. Clicking on these prompts enabled users to receive audition details and redirected them to Sa Re Ga Ma Pa’s Instagram page, optimising conversion rates and ensuring a smooth user experience.

    This innovative approach, executed in Kolkata, Delhi, and Mumbai from 8 July to 2 August 2024, effectively engaged potential contestants by integrating them into their daily conversations. Zee TV’s initiative garnered 1.3M impressions and ensured maximum engagement and conversion, significantly enhancing the success of the Sa Re Ga Ma Pa auditions.

    Zee TV’s chief channel officer Mangesh Kulkarni said, “The idea behind using AI and intent-based marketing for Sa Re Ga Ma Pa was to create a more personalized and relevant approach to engage potential contestants. By targeting conversations where users were already discussing singing, auditions or music, we naturally and effectively reached aspiring singers. This approach not only made the audition process more accessible but also ensured we connected with genuinely interested and passionate individuals. It’s a significant step in how we engage our audiences and foster new talent.”

    As Zee TV continues to innovate and adapt to the evolving digital landscape, this collaboration with Bobble AI redefined engagement strategies within the entertainment industry. The success of this campaign promises to be a game-changer, encouraging other brands to listen to their audiences and engage with them in more meaningful ways.

  • Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Mumbai: Zee TV, the pioneer of satellite television in India, has long been at the forefront of revolutionising TV viewing since its inception in 1992. The leading Hindi GEC has captivated audiences with vibrant narratives that reflected their realities, mirrored their soul-speak and captured their imagination through diverse storytelling.

    From the iconic family comedy Hum Paanch and campus dramas like Hip Hip Hurray to historical epics such as Jhansi Ki Rani and Jodha Akbar, Zee TV has consistently pushed boundaries with diverse content. Whether it was path-breaking love stories like Pavitra Rishta, Qubool Hai and Kumkum Bhagya where the channel introduced characters that were agents of change or thrillers like Zee Horror Show and Fear Files, Zee TV has offered something for every family member. The channel also sparked conversations with thought-provoking social dramas like Punar Vivaah, Agle Janam Mohe Bitiya Hi Kijo and Doli Armaanon Ki, while it carried forth its legacy of celebrating the talent of India’s common man through homegrown reality shows such as Dance India Dance and Sa Re Ga Ma Pa over three decades. With the media and entertainment space at an exciting juncture where there is an increased focus on understanding the consumer, Zee TV has undertaken a brutally honest self-assessment and embraced the need for closer viewer connection.  To address this, the channel is launching ‘Hamara Parivar,’ an industry-first campaign designed to actively listen to and understand the audience’s feedback. This initiative marks a significant shift towards engaging with viewers more directly and incorporating their evolving preferences into the channel’s content strategy.

    Over the past four weeks, excitement around ‘Hamara Parivar’ has been building, with unbranded billboards featuring Sakshi and her family appearing across India and promos igniting curiosity across various media platforms. Today, the latest film unveils the campaign’s essence: Sakshi and her family will serve as the voice of the Zee TV viewer, engaging in direct conversations and sharing their thoughts and feedback with the channel’s creative teams. ‘Hamara Parivar’ features a rooted family from Uttar Pradesh, led by Sakshi, a dedicated TV critic and viewer. Sakshi and her family will break the fourth wall between shows to interact with the audience, moving beyond traditional campaigns to deeply understand viewer sentiments and integrate their feedback into the channel’s content strategy.

    Zee TV chief channel officer Mangesh Kulkarni said, “Hamara Parivar is a crucial milestone in our journey to heighten our connect with our viewers. As a channel that has always prided itself on having its finger on the pulse of its audience, we believe it is the right time to invest in a dynamic feedback mechanism to capture and act on real-time viewer insights more effectively. And the idea of having a family of avid TV viewers as the connecting link between us and our audience makes it that much more personal. Sakshi and Hamara Parivar will champion audience voices and funnel their sentiments to us, helping us select the right stories to tell and even course correct should any of our shows lose their grip over audiences. I urge all our viewers to participate wholeheartedly in sharing their candid feedback about our shows and characters so that we build a channel that we’re collectively proud of!”

    ZEE CMO – content SBU + brand management Kartik Mahadev said, “Success for any brand hinges on its ability to evolve with its audience and the only way one can do that is by actively listening to them. As a broadcaster and a storyteller, the need to connect with viewers is greater than ever. In view of this, we are launching Hamara Parivar, a transformative initiative aimed at revisiting and revitalizing our content strategy by not just listening but truly understanding our viewers on a deeper level. The endeavour is to reach out to the entire addressable TV viewing audience (HSM) and seek their point of view across multiple touch points such as WhatsApp, email, website and social media. We are humbled by the thousands of responses we’ve already started receiving and overwhelmed by their love for the brand. By actively engaging with their honest feedback, we aim to get an edge to our content and ensure that it truly resonates with the needs of our audience.”

    Viewers can connect with Sakshi and her parivar to share their thoughts on Zee TV’s content through various channels: email (sakshi@hamara-parivar.com),  WhatsApp (+91-7400054474), the official website www.hamara-parivar.com and on Instagram pages @sakshi.hamaraparivar and @hamaraparivar1.

    Zee TV’s ‘Hamara Parivar’ is not just a campaign; it’s a game-changing approach to content creation. By embracing and acting on honest feedback, Zee TV aims to consolidate its position as everyone’s favourite Hindi GEC, setting a new benchmark in the media and entertainment space.

  • Aparna Bhosle joins Sun TV Network

    Aparna Bhosle joins Sun TV Network

    Mumbai: After a 12 year and 3 month long stint at Zee Entertainment Enterprises Ltd, Aparna Bhosle has joined Sun TV Network Ltd as the head of HGEC/RHSM channels and strategic Alliances.

    Before joining Sun TV, she held the position of Zee TV’s chief cluster officer. Bhosle is a seasoned professional with almost three decades of experience.

    She earlier held various positions ranging from Reckitt & Colman, Diageo, Wisden India to The Walt Disney Company and Astro Malaysia.

  • Sima Taparia & Kian team up to find a life partner for his mother

    Sima Taparia & Kian team up to find a life partner for his mother

    Mumbai: Zee TV’s upcoming fiction offering, Main Hoon Saath Tere, introduces viewers to Janvi (played by Ulka Gupta), a single mother navigating the challenges of parenthood all by herself. Set against the backdrop of Gwalior, Janvi lives with her son, Kian (portrayed by Nihan Jain), who is the nucleus of her world. Although Kian doesn’t miss a father figure, he still feels the void of a man in his mother’s life, especially since he sees her taking care of everything single-handedly. The plot thickens when Janvi’s path intersects with Aryaman (Karan Vohra), a wealthy businessman, and they find themselves sharing the same workplace. While Aryaman expresses romantic interest in Janvi, the fate of their love story rests in the hands of little Kian. Will he approve of this match?

    To guide him in this situation and to show him the right way, renowned matchmaker Sima Taparia joined hands with him. In a one-of-its-kind collaboration, Sima with her act parameters for arranged marriage pairings and her famous one-liners, helps young Kian analyze whether Aryaman ticks all the boxes for Janvi. She looks at the profiles of Janvi and Aryaman and is surprised to see the perfect compatibility between them. With her expertise and intuition at play, she gives Aryaman a green light, and calls Janvi and Aryaman’s jodi, a match made in heaven!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

    Talking about this association, Sima Taparia said, “When Zee TV approached me with this unique concept of their upcoming show where a young kid is on the lookout for a suitable partner for his single mom, I immediately signed up for it as it is a truly unique plot. As the character of young Kian embarks on a journey of finding a suitable companion for Janvi, my years of experience in matchmaking will help him decide whether Aryaman is the right choice for her. Let’s hope this promotional collaboration helps this endearing story reach a larger audience across India.”

    While Kian will be seen testing Aryaman on whether he is the perfect match for his mother in the show, Aryaman tries everything possible to convince him. Will Janvi and Aryaman get Kian’s approval after all? It will be interesting for the viewers to watch an innocent take on love, life, and relationships, which is all set to unfold.

    Produced by Full House Media Pvt Ltd, Main Hoon Saath Tere will premiere starting 29 April, at 07:30 pm only on Zee TV!

  • A child’s innocent attempts to find a companion for his mother!

    A child’s innocent attempts to find a companion for his mother!

    Mumbai: Ever seen a little child in search of a match for his mother? Not because he misses a father figure but because he doesn’t want to see his mother go through life all alone, managing everything single-handedly? Zee TV, the channel that has been at the forefront of presenting thought-provoking and heartwarming tales to viewers for over three decades, is all set to tug at the heartstrings of its audiences with its latest fiction offering – Main Hoon Saath Tere. The narrative follows the journey of a single mother Janvi, underlining the countless challenges that she must go through while doubling up as a parent. Based in Gwalior, the show takes us on a rollercoaster ride of emotions as Janvi tries to keep the nucleus of her world – her son Kian, happy at all times. Although Kian doesn’t miss a father figure, he still feels the void of a man in his mother’s life, especially since he sees her taking care of everything single-handedly. The plot thickens when Janvi crosses paths with an affluent businessman Aryaman and the two end up working under the same roof. As Aryaman expresses interest in Janvi, will Kian approve of the match and play a role in bringing his single mother closer to the man who loves her …? Find out as Main Hoon Saath Tere,  produced by Full House Media,  premieres on 29 April and airs every day at 7.30 PM on Zee TV.

    Viewers of Main Hoon Saath Tere will find themselves rooting for Kian to approve of Aryaman as the perfect partner for his mother Janvi. Despite being deprived of his father’s love all through his childhood, he develops a beautiful bond with young Kian and Janvi. And it will be interesting to see if Kian becomes the catalyst for this love story to unfold. Stay tuned as an innocent take on love, life, and relationships is all set to unfold on Zee TV!

    While Janvi and Kian will be played by the talented Ulka Gupta and the adorable Nihan Jain respectively, Aryaman will be played by none other than the television heartthrob- Karan Vohra. The show’s promo got massive traction on social media, and after managing to generate a lot of intrigue, Main Hoon Saath Tere was unveiled in front of the media at a mega launch event in Mumbai where Kian threw challenges at Aryaman to test whether he’s the right partner for his mother.

    Full House Media Pvt Ltd producer Sonali Jaffar, said, “It is not every day that you see a child in search of a companion for his mother, so in that sense, our concept is truly differentiated. Main Hoon Saath Tere is not only a family drama, but also an innocent take on love, life and relationships from the lens of a single mother Janvi and her child, Kian who truly cares about his mother and her happiness. It’s the child that will decide the fate of this love story. It is a heartwarming tale that touches upon tender emotions and will hopefully touch a chord with our viewers.”

    Karan Vohra said, “With a character like Aryaman, my belief that in a domain that is known to be women-centric, there can still be interesting roles for men to play.    I believe that my character as well as this touching storyline will surely connect with the audience. I am really excited to portray a father figure to Kian on-screen, as I believe through this, I am preparing myself to be a better father to my twin boys when they are of his age. These delicate relationships are the core pillars of our story and will hopefully find their way into the hearts of our audience.”

    Ulka Gupta said, “I am very excited about this new journey, but I am a bit nervous too. When I was offered this character, I knew it was meant for me as we are quite similar in terms of loving our families, following our passions, and juggling different roles as a woman. It is interesting that I am getting to play a mother so early on in my career. My mother has been my source of inspiration while playing Janvi. It is a very big responsibility to play a single mother on Indian television and I hope Janvi’s simplicity, warmth and never-say-die attitude in the face of adversity will inspire viewers.”

    Stay tuned to Main Hoon Saath Tere, starting 29th April, every day at 7.30 PM, only on Zee TV!

  • ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    Mumbai: ZEE5, Bharat’s home-grown video streaming platform, marked International Women’s Day 2024 with an impactful campaign, #NoNaariNoStory.  Additionally, ZEE5 is streaming 49 premium titles across seven languages that are centered around women and their experiences from 2- 17 March. The campaign aims to celebrate women and their multifaceted roles in everyday life, fostering dialogue on women empowerment, well-being, safety, and security, while reiterating the significance of acknowledging and appreciating them.

    #NoNaariNoStory was unveiled with a “Social Media Glitch”, executed creatively on the brand’s social media platforms. Key visuals of popular ZEE TV shows airing on ZEE5 featured male leads alone, portraying the incompleteness of the story without the female characters/leads. The #NoNaariNoStory trended on social media leveraging a combination of activations, influencer collaborations, actor pushes, and through a user-generated content contest. The campaign witnessed an overwhelming response, clocking a reach of over 11.6mn with 4.2mn plus video views and engaging with 169K plus viewers.

    Speaking about the campaign, ZEE5 head – AVOD marketing Abhirup Datta said, “At ZEE5, we believe in the power of storytelling to spark meaningful conversations and bring about positive change. #NoNaariNoStory is not just about celebrating International Women’s Day; it is about acknowledging the pivotal role women play in shaping our lives and communities. Through this campaign, we aim to express our gratitude to all the women who make our stories and lives complete. We thank all participants, supporters, and our esteemed audience for their enthusiastic participation and support.”

    The titles streaming for free on ZEE5 include blockbuster hits like ‘Dhaakad’, ‘Veere Di Wedding’, ‘Rashmi Rocket’, ‘Salaam Venky’, and ‘Saand Ki Aankh’ in Hindi; ‘Geetha Govindam’, ‘Ninnila Ninnila’, ‘Sita on the Road’, ‘Sailaja Reddy Alludu’, ‘Pandaga Chesko’ in Telugu; ‘Sairat’, ‘Zombivli’, ‘Naal’, ‘Hawahawai’, ‘Bandishala’,  ‘Vijeta’, ‘Bibtya’,  ‘Sweety Satarkar’ in Marathi; ‘Ghosty’, ‘Kanaa’, ‘Ka Pae Ranasingam’, and ‘Dora’ in Tamil; ‘Monsoon Raaga’, ‘Drishya 2’, ‘Ek Love Ya’, ‘Raymo’ and ‘Thayige Thakka Maga’ in Kannada; ‘Mini’, ‘Parineeta’, ‘Boudi Canteen’, ‘Shrimati’, ‘Guldasta’, ‘Onek Diner Pore’, ‘The Lovely Mrs. Mookherjee’, and ‘Elar Char Adhyay’ in Bangla; ‘Lalbagh’, ‘Ini Utharam’, ‘Super Sharanya’, ‘Keedam’, ‘Happy Wedding’, and ‘Crossroad’ in Malayalam, and many more.

    Creative agency: Sociowash

    Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across varied taste clusters and its focus on real, relevant, and meaningful storytelling. Alongside the growth in India, ZEE5 Global has emerged as the foremost South Asian streaming platform across international markets with a decisive lead in major markets like the US, Europe, Middle East and key APAC markets.

  • ZEE Rishtey Awards 2024 set to dazzle with Danube Properties as exclusive title sponsor

    ZEE Rishtey Awards 2024 set to dazzle with Danube Properties as exclusive title sponsor

    Mumbai: With the festival of colours around the corner, Zee TV, the flagship channel of one of India’s leading media and entertainment conglomerates, is gearing up to paint the town in vibrant hues as it announces the much-awaited annual gala, the Zee Rishtey Awards 2024. This year’s edition promises to be a spectacle of unparalleled grandeur, celebrating the cherished relationships viewers have with their favourite Zee TV characters. In sync with the spirit of Holi, the awards ceremony will bring families together for love, joy, laughter and heartfelt celebrations.

    Zee Rishtey Awards recognises and honours the outstanding contributions of actors, directors, producers, creative teams and technicians. This year, as the Zee Kutumb unites to celebrate familial bonds, viewers can expect a mesmerizing showcase of talent, with their favourite stars setting the stage ablaze through spectacular dance performances.

    What sets this year apart is the extraordinary level of advertiser interest, with the prestigious title sponsorship secured by Danube Properties, Dubai. This marks a historic first-time association between Zee TV and Danube Properties, an award-winning developer in the Middle East, and is a testament to the event’s ever-growing significance and appeal.

    ZEE chief growth officer – advertisement revenue Ashish Sehgal, expressed his enthusiasm about the milestone collaboration, saying, “The Zee Rishtey Awards hold a very special place in the hearts of millions of our viewers. While we take the grand celebrations to the zenith this year, we are thrilled to welcome Danube Properties, Dubai as our title sponsor for the first time. Their commitment and support speak volumes about the event’s unmatched popularity, legacy and reach. Together, we look forward to create a memorable and captivating experience for our audience and partners alike.”

    Danube Group founder and chairman Rizwan Sajan highlighted the strategic significance of associating with Zee Rishtey Awards, “At Danube Group, we believe in the power of communication, and we strive to achieve that through impactful collaborations. Zee Rishtey Awards is a perfect combination of being an excellent platform to connect and entertain Indian audiences globally. Indians accounted for the highest investments in Dubai and Danube Properties in 2023. Our exclusive payment plan of 1% EMI per month with fully furnished homes and 40 plus amenities made it possible for thousands of Indians from anywhere in the world to own a home in Dubai. This partnership is aimed at making homeownership more accessible. This is not just about visibility; but about creating conversations with families across the globe.”

    Apart from Danube Properties as the title sponsor, Zee Rishtey Awards 2024 boasts of a prestigious lineup of sponsors, including the co-powered by partners Cadbury Dairy Milk, Himalaya Turmeric Face Wash, and Colgate. The event’s support extends further with Special Partners Smith & Jones Pasta Masala and Rajdhani Poha, while Bandhan Bank takes the spotlight as the official Banking Partner. The show’s allure is further enhanced by the Trusted Partnership with Garnier Color Naturals and the Associate Sponsorship from Reli Spray, collectively reflecting a dynamic collaboration of industry leaders in this celebrated awards ceremony.

    Zee Rishtey Awards 2024, promises an unforgettable evening of entertainment, glamour, and celebration. As the countdown begins, Zee TV invites viewers to join the festivities and revel in the magic of relationships, all set to unfold on the grand stage of the Zee Rishtey Awards. The awards ceremony will be telecast on Sunday, 10 March at 7 pm.

  • Zee Media Corporation Limited announces Pankaj Rai as the new business head – WION & Zee Business

    Zee Media Corporation Limited announces Pankaj Rai as the new business head – WION & Zee Business

    Mumbai: Zee Media Corporation Ltd has announced Pankaj Rai as the new business head of WION & Zee Business. He brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Throughout his career, he has overseen revenue portfolios in both sectors.

    Before joining Zee Media, he served as the national head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for ZEEL’s flagship channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.