ITV

Tag: Zee TV

  • Zee TV emerges as leader & Rishtey climbs two spots in Hindi GEC (U+R)

    MUMBAI: Zee TV surprised this week by jumping from the third position last week to the first position. Rishtey too climbed two positions in Hindi GEC (U+R) in BARC Week 21. Zee Anmol made an entry into the top 10 leading GEC Urban channels’ list by replacing Star Utsav.

    Hindi GEC 

    Zee TV led the genre by jumping from the third position to the first position in Hindi GEC channel with an increase with 679456 Impressions (000s) sum this week as compared to 11285 Impressions (000s) sum in week 20. 

    Star Plus with 676078 Impressions (000s) sum witnessed a fall in ratings and came to the second position. Sony Pal also witnessed a fall in ratings and came to the third position 627243 Impressions (000s) sum.

    Colors, which was on the fourth position, slipped a slot with 495240 Impressions (000s) sum, and Rishtey, which was on the sixth position, climbed to the fourth position with 512471 Impressions (000s) sum. 

    Zee Anmol fell a rank and landed at the sixth position whereas Sony Sab, Star Utsav, Sony Entertainment Television, Life OK, respectively, stood at similar seventh, eighth, ninth and tenth positions as in the last week.

    Hindi GEC Rural 

    Sony Pal retained the top position with a significant ratings increase with 477157 Impressions (000s) sum this week as compared to 435704 Impressions (000s) sum in week 20. 

    Rishtey with 387018 Impressions (000s) sum witnessed a rise in ratings and jumped to the second position. Zee Anmol saw a fall in ratings and came to the third position with 368042 Impressions (000s) sum.

    Zee TV and Star Utsav exchanged their positions and now stood at fourth and fifth positions, respectively, with 275079 Impressions (000s) sum and 273392 Impressions (000s) sum.

    Hindi GEC Urban 

    Star Plus also retained its numero uno position with a crucial ratings increase and 453359 Impressions (000s) sum this week as compared to 427931 Impressions (000s) sum in week 20. 

    Zee TV with 404377 Impressions (000s) sum witnessed a rise in ratings and jumped to the second position with 291346 Impressions (000s) sum.

    Colors witnessed a fall in ratings and came to the third position with 321000 Impressions (000s) sum.

    Sony Sab and Star Entertainment television retained their fourth and fifth positions respectively with 284418 Impressions (000s) sum and 252230 Impressions (000s) sum.

    Life OK, Sony Pal, &TV and Rishtey respectively stood at similar sixth, seventh, eighth and ninth position as in the last week.

    Zee Anmol made an entry in Hindi GEC Urban channels’ list with 99013 Impressions (000s) sum replacing Star Utsav on the tenth position.

  • Hindi GECs gain lost ground across genres as IPL10 closes in week 21

    BENGALURU: Only one T20 cricket match on one day of the tenth edition of the Indian Premier League (IPL 10) happened during Broadcast Audience Research Council of India (BARC) week 21 (Saturday, 20 May 2017 to Friday, 26 May 2017) – The Finals. And that one match on Sunday, 21 May 2017 at 2000 hours (800 pm) was enough to retain Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max in BARC’s top 10 channels list across genres for week 21, however at fourth place instead of second place that the channel had in weeks 20 and 14. Sony Max, which aired IPL matches,topped the lists for weeks 15,16, 17,18 and 19 of 2017.  Before IPL10 which commenced in the middle of week 14, Sony Max did not figure in weekly the top 10 channels lists across genres in 2017.All the 10 channels that were present in BARC’s weekly list of top 10 channels across genres in week 20 were also present in week 21, but with shuffled ranks.

    The seven Hindi GECs’ that were present in BARC week 20 saw a 9.27 percent growth in ratings in week 21. The combined weekly impressions of these seven Hindi GEC channels as per BARC list of top channels across genres in weeks 21 and 20 were 40,85,558 (000s) Sums and 37,38,931 (000s) Sums respectively. Six of the seven Hindi GEC channels in the list gained viewership, while one – Zee Anmol, witnessed a small drop of 1.80 percent in weekly impressions in week 21’s top 10 channels list across genres as compared to week 20.

    Like last week, one channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 21.  Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

    Please refer to the figure below for the ratings table for BARC week 21: Across genres –All India (U+R): 2+ Individuals.

    public://F1_7.jpg

  • Sun TV regains top spot across genres as IPL 10 comes to a close

    BENGALURU: As IPL 10 came to a close, the Sun TV Networks’ Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

    IPL 10 viewership supremacy across genres

    During its run, IPL 10 channels ruled the air with Indians lapping up the live event, more so during primetime. TV viewership declines during the summer months according to BARC. IPL 10 is probably one of the factors that helped retard this seasonal viewership decline.

    IPL 10 commenced on Wednesday, 5 April 2017 (in BARC week 14). The mega T20 cricket bonanza played by 8 teams comprising of over 200 players including 72 international players concluded with the finals on Sunday, 21 May 2017, after 60 matches spread over 47 days.

    BARC week 14 commenced on Saturday, 1 April 2017 and ended on Friday, 7 April 2017. Three days of play with three matches played happened in week 14. The event concluded in the beginning of week 21 – only one match was played during that week. Ten matches were played during each of BARC weeks15, 16,and 18. Nine matches were played in weeks17 (one match was rained out in week 17) and 19 and seven planned for week 20, with just one in week 21 as mentioned above.

    The excitement built up for the event saw IPL 10 recording the highest viewership for the season in week 15 for all the Sony Pictures Network (SPN) channels that broadcast the event  – the two Hindi Movie channels – Sony Max and two Sports channel’s Sony Six.(English) and Sony ESPN (commentary in Tamil, Telugu, Bengali, Hindi).

    Week 20: Top 10 channels list across genres

    One channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 20.  Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

    Sun TV and Sony Max exchanged ranks while Star Plus, Sony Pal, Zee TV, Gemini TV, Colors, Zee Anmol, Rishtey retained their week 19 ranks of 3, 4, 5, 6, 7, 8 and 9 respectively. Zee Telugu exited the list in week 20 to be replaced with Sony Sab.

    As mentioned above, Sun TV once again topped BARC’s weekly top 10 channels list after a hiatus of 5 weeks with 10,41,591 Impressions (000s) Sums followed by  Sony Max with 9,83,279Impressions (000s) Sums at second place.Please refer to the figure below for the list of top 10 channels across genres for week 20:

    public://F1_5.jpg

     

  • Zee TV goes into overdrive on Dangal world premiere

    MUMBAI: It’s the mega blockbuster of Indian Hindi cinema. And Zee TV is pulling out all the stops to give the world television premier of the Aamir Khan starrer the Rs 1000 crore box office Dangal on 21 May 12 noon to 4 pm the spotlight it deserves in the minds of TV viewers.

    Over the past month, Zee TV’s marketers have been using its network of channels, its social media, ground activation, print, mobile, outdoors, PR, radio to promote the movie premier to viewers. Estimates are that Zee has spent close to Rs 60 crore-75crore to acquire the TV rights for the movie and it is pumping in excess of a Rs 6 crore on promotional spends.

    At the time of writing, the channel’s sales team had managed to find Bournvita the title sponsor, and Yepme.com, Sugarfree and Volkswagen as the co-powered by sponsors and Wonder Cement, makemytrup, Elica kitchen, Cipla, Abbot as the associate sponsors for Dangal’s telecast on Zee TV HD. Its SD feed had attracted Bajaj Pulsar, Lifebuoy, Yepme.com as the co-powered by sponsor and Godrej, Wonder Cement and Zee Rainweare as the associate sponsors.

    According to Zee TV business head Deepak Rajadhyaksha, the channel was clear about selling Dangal’s premier at a premium. “We had advertisers queueing up for the SD title sponsorship as well,” he says. “However, we were not willing to compromise on rates as we know the value of the product. Actually we were happier not have a title sponsor on board rather than compromising on price. We still have a couple of days left and are open to proposals as well.”

    An estimate is that prices have been kept at around Rs 350,000 for 10 seconds and the title sponsorship was pegged at around Rs 8-12 crore, for SD and around half that for HD. Sponsors were given a package which consisted of 1+1 repeat telecast. The second telecast is slated to follow on 28 May.

    Deepak points out that around five more telecasts will have to be done for Zee TV to break even on the price that the network has coughed up for the rights.

    What he is pleased about is that Zee TV has put its creative and financial muscle behind promoting the film’s premier. “It was a challenge for us – a great one,” says Deepak Rajadhyaksha. “How to create the experience on Zee TV for those who have watched the film in theatres to watch it on air once again, and how to get the fence sitters who did not watch the movie in cinema halls to come and watch it on Zee TV for the first time,” says Rajadhyaksha.

    The marketing

    It began with a teaser promo on 15 April 2017 wherein the first scene of Dangal was aired on its channels to peak consumer interest, says Zee TV business head Deepak Rajadhyaksha. This was followed by the second phase of creative communication with the key messaging being “sara khel hi palat daala” (he turned the game upside down, or he broke the shackles). This was followed by the third phase which has now commenced wherein the Dangal tracks are being played out in promos.

    Simultaneously a contest was activated which was promoted on radio (Big FM) , TV, telcos such as Vodafone and Idea and on digital (its own pages on Facebook and Twitter) wherein the gratification was that 10 winning viewers would get a chance to engage with the cast, crew and ask them a question over the telephone or in the studio during a post-premier special episode between 4 and 5 pm on Zee TV.

    “It’s an interactive show in which there will be a sharing of experiences, life changing experiences which have happened because of Dangal,” says Radjadhyaksha.

    The production of the special Dangal show is being handled by the inhouse team of Zee TV’s production company Essel Vision at its Saregamapa studios with a 12 camera set up.

    The creative team at Zee TV has also taken steps to do product integration of the film Dangal into two of its shows – Mehak and Piyaa Albela. “Over this week and next week, we have designed the highpoints wherein the protagonists in each of them are having a Dangal of their own.”

    To build more connectivity with the film, the programming team has also created a special episode of Saregamapa on 20 May wherein the young Babita and Geeta will be participants. “It will focus on the music of Dangal,” says Rajadhykasha.

    He points out that the objective was to create synergies between all the properties of the Zee TV group, whether social, on television, digital, or on its OTT service DittoTV .”We are cross promoting in every way possible,” he says.

    What the marketing team is excited about was the True View Advertising option they took out courtesy Google on digital. “We had pre-rolls and bumper ads,” reveals Deepak Rajadhyaksha. “The six second bumper ads worked well for us.”

    The objective was to get around 85 million digital impressions on digital, and we have achieved that, discloses Rajadhyaksha.

    And as the premier date near, the promotion is also shifting to print, malls and bus depots and on the outdoors. “We have designed akhadas (wrestling arenas) in bus depots and stops and in malls where audiences will get to see live wrestlers in combat,” says Rajadhyaksha. “Ads will come out in print media announcing the premier as well as on the outdoors.”

    Says a media planner not willing to disclose her name: “Yes, the promotional activity has been on for a month. But the Zee TV team could have used more ammo for a premier such as Dangal. It’s a great film and it will attract audience, but the buzz could have been stronger. Remember folks will engaged with the IPL final later that day in the evening. How much of a promotional blast the team puts out over today, tomorrow and day-after – the last leg – will finally decide the incremental ratings they will pocket for Dangal.”

    Rajadhyaskha is however pleased with the effort that has been put behind and is quite confident it will rate well. “There is nothing else on competing channels in that slot.”

    Now it’s over to the viewer to decide the fate of the labour of Mahavir Phogat, Babita, Geeta, Aamir Khan and Zee TV.

  • Has IPL 10 increased TV viewership? Has it eaten into channels’ ratings?

    BENGALURU: Has the tenth edition of the T20 cricket bonanza Indian Premier League (IPL 10) increased television viewership in India? Here below is a preliminary statistical analysis of Broadcast Audience Research Council of India (BARC) for Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals for weeks 1 to 18 of 2017 supported by other BARC data and inputs. BARC week 1 to 18 means the period between Saturday, 31 December 2016 and Friday 5 May 2017.

    BCCI’s official full list of IPL broadcasting TV and digital streaming channels in various countries says that Sony Pictures Network (SPN) channels Sony SIX, Sony SIX HD (Both commentry in English), Sony Max, Sony Max HD (Both commentary in Hindi), Sony ESPN (Commentary in Tamil, Telugu, Bengali, Hindi) will broadcast the event into India. Live streaming in India will be on Hotstar. Has the sport eaten into viewership of existing channels- well the answer could be a yes and a no, depending upon the way one looks at it.Read on to know more…

    It may be noted that BARC data of 30 different genres/languages/markets across differing NCCS, plus data of the top 10 channelsacross genres plus top 10 advertisers and brands across genres is available for public access. This paper uses the data for Top 10 channels across genres a yardstick, and BARC data for Top 10 Hindi GEC channelsHSM (U+R) :NCCS All : 2+ Individuals; BARC Data for Top 5 Tamil channels Tamil Nadu/ Puducherry (U+R) markets : NCCS All : 2+ Individuals; BARC data for Top 10 Telugu channels  AP/ Telangana (U+R) markets : NCCS All : 2+ Individuals to support some of its findings. This paper is limited to that extent, which must be borne in mind.

    IPL 10 has increased television viewership in India?

    IPL 10 commenced in week 14 of 2017.Using BARC’s weekly data for the top 10 television channels across genres, the simple average of weekly impressions (18 week average CWI) of all the top 10 channels per week during the first 18 weeks of 2017 (18 week average CWI) works out to 62,28,061.111 (000s) Sums. The 13 week average CWI for the top 10 television channels across genres was 60,08,108.385(000s) Sums. CWI could indicate the sum of the weekly impressions of all the channels of a genre for the indicated week or the sum of weekly impressions of a channel in a genre spanning the period under consideration. The most commonly referred periods in this paper are 18 and 13 weeks.

    In week 14 of 2017 Sony Max entered the list at second rank and then climbed to rank 1 in weeks 15, 16, 17 and 18. Sony Six entered the list in week 15 with Weekly Impressions of 4,58,933 (000s) Sums at tenth rank.Sony Six was not present in the top 10 channels across genres lists during earlier or in weeks 16, 17 and 18 of 2017.

    In week 14, CWI of the top 10 channels across genre dipped as compared to week 17 and then climbed to the highest ever in 2017 until now (week 18), only to dip in week 16,and the dip even further in weeks 17 and 18.

    BARCIndia is the official Twitter handle of BARC India. In a series of tweets under #SeasonalSwing, BARC has mentioned some performances for week 18 of 2017. In one tweet, BARC has said “Viewership during prime time gets affected due to summer heat. Similar #SeasonalSwingseen in 2016 as well’. An animation in the same tweet says that “AS MERCURY RISES, PRIMETIME VIEWING DIPS, INDICATING #SEASONALSWING OF TV VIEWERSHIP”. BARC has further tweeted that ‘TV viewership in week 18 was 26.1 billion impressions under #SesonalSwing.” In a series of other tweets under this hashtag, BARC has revealed performances of  somechannels/programmes in week 18.

    Please refer to the figure below:

    public://11111111111111111_0.jpg

    The 13 week average CWI the top 10 channels across genre was 60,08,108.385 (000s) Sums, signifying a growth in viewership of 3.66 percent for the average of CWI of 18 weeks (62,28,061.111 (000s) Sums). This rise seems to indicate that IPL 10 did increase TV viewership despite the summer heat. Was it also something else? The summer holidays for a large number of educational institutions in the country resulting in people spending more time watching television? Is the growth because of more riveting content on television? Or …?

    As mentioned above, in week 15 of 2017, CWI was the highest ever during the 18 weeks at 72,25,717 (000s) Sums or 16.02 percent more than the average CWI over 18 weeks and 20.27 percent more than the average CWI over 13 weeks. Post the commencement of IPL 10, week 18 has shown the lowest positive deviation from both the averages at 5.87 percent and 9.75 percent (from the average CWI over 18 and 13 weeks respectively).

    Please refer to the figure below:

    public://2222222222222_1.jpg

    Has IPL10 eaten into channels viewership?

    Five channels were present in the weekly top 10 channels across genres list during all the 18 weeks of 2017. In descending order of CWI of 18 weeks, they are – The Sun Networks flagship Tamil GEC – Sun TV; Star India’s flagship Hindi GEC –Star Plus; Network 18 (or Viacom 18 if you will) flagship Hindi GEC Colors; The Sun Network’s Telugu GEC Gemini TV and Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV.

    Going by the differences in the 18 week average CWI andthe 13 week average CWI of each channel,the first three – Sun TV, Star Plus and Colors seemed to have lost ratings, while the latter two seemed to have gained ratings.Was it because of summer heat, more riveting content on other channels?Was it because of the IPL or something else?

    Please refer to the graph below. Using BARC data for top 10 channels across genres, Sun TV’s average CWI during the first 18  and 13 weeks of 2017 was 11,49.943.111 (000s) Sums and 11,55,543.615 (000s) Sums respectively (a drop of 0.48 percent). Since the latter figure is higher than the former, quite obviously, the channel has lost ratings during the course of the IPL which commenced in mid-week 14.

    The graph–Sun TV-Deviation from 13 week average CWI below also confirms this – in weeks 16, 17 and 18, Sun TV’s ratings dropped by a fair percentage from its 13 week average CWI. On looking at BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets: NCCSAll : 2+ Individuals spanning the first 18 weeks of 2017, Sun TV’s 18 week average CWI fell as compared to its 13 week average CWI.

    However, it may be noted that BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets indicates that overall viewership of the market grew by 0.62 percent vis-à-vis average ratings of the first 18 weeks and first 13 weeks of 2017, as compared to a decline of 0.59 percent in the case of Sun TV during the same period.

    public://333333333333333333333333_0.jpg

    Star Plus 18 week average CWI and 13 week average CWI based on BARCdata for Top 10 channels across genres for the first 18 weeks of 2017 was 7,40,324.2222 (000s) Sums and 7,49,671.6154 (000s) Sums respectively.  These numbers indicate adrop of 1.25 percent in average ratings. Please refer to the graph below which shows how Star Plus ratings have fallen after week 14 of 2017. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels also reflect Star Plus’s drop in ratings – the channel saw a 1.28 percent slump between its 18 weekaverage CWI and its13 week average CWI.

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    Colorssaw a 2.92 percentdrop between its 18 week average CWI (6,47,851(000s) Sums) and13 weeks average CWI (6,67,356.0769 (000s) Sums). The graph below also indicates this drop starting from week 14 to week 18. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels reflectsColorsdrop  of 3 percent in ratings between the 18 weeks average CWI and 13 weeks average CWI.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/55555555555555555555555.jpg?itok=nPXsaadB

    The Sun Network’s Telugu GEC Gemini witnessed an increase of 0.96 percent in 18 week average ratings (5,68,443.1667(000s) Sums) as compared to 13 week average ratings (5,63,051.3846 (000s) Sums) based on BARC data for top 10 channels across genre. Though the channel did witness small drops in weeks 15, 17 and 18, the fall was more than cushioned by the rise in week 16 as indicated in the graph figure below.

    BARC data for the top five Telugu channels – AP/ Telangana (U+R) :NCCS All : 2+ Individuals also confirms an increase of 1.09 percent for Gemini TV between the average CWI for the first 18 weeks and first 13 weeks of 2017. Overall, Telugu viewership of the top 10 Telugu channels based on the difference between the 18 week average CWI and  the 13 week average CWI has dipped by 0.38 percent between weeks 13 and 18 of 2017.

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    Zee TV saw a growth of 1.55 percent in 18 week average CWI (5,23,273.8889 (000s) Sums) as compared to 13 week average CWI(5,15,281.6154 (000s) Sums) based on BARC data for top 10 channels across genre for weeks 1 to 18 of 2017. The graphbelow indicates that Zee TV ratings after week 9 have been more than its13 week average. This was further confirmed by BARCs’ HSM (U+R) : NCCS All : 2+ Individuals – Top 10 Hindi GEC channels data, which showed that Zee TV’s 18 week average CWI increased by 1.55 percent from its 13 week average CWI.

    public://777777777777777777777777.jpg

    Overall, the Hindi GEC HSM (U+R) :NCCS All: 2+ Individuals genre saw a growth of 0.47 percent between the 18 week average CWI (47,78,337.889 (000s) Sums) and the 13 week average CWI (47,55,968.385 (000s) Sums).

    Please refer to the graph below.

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    So has IPL grown TV viewership and has it eaten into other channels ratings?

    Preliminary and basic statistical analysis of limited BARC data seems to indicate that IPL 10 has grown the viewership. Probably yes. Have GEC’s lost eyeballs because of the sporting event? Maybe it has. Data for three more weeks (weeks 19, 20 and 21) until the end of IPL 10 on Sunday, 21 May 2017 will give better insights on how and how much for both the queries. The jury is still waiting for more inputs.

  • Blitz ensures buzz around Sanyukt’s replacement elderly love-story “Aisi Deewangi…”, on air from 22 May

    Blitz ensures buzz around Sanyukt’s replacement elderly love-story “Aisi Deewangi…”, on air from 22 May

    MUMBAI: They were born to hate … but destined to love! Zee TV’s next primetime fiction offering Aisi Deewangi … Dekhi Nahi Kahin is an action-packed love story of two young passionate souls, the dynamics between whom are more likely to develop into intense hatred rather than love. Based in the hinterlands of Gujarat, the story focuses on Tejaswani and Prem, but the epicenter of all the drama is Dharam Singh Rathod, Prem’s father and a dreaded don of yesteryears.

    Tejaswani and Prem are poles apart in personality and come from diverse family backgrounds. With Tejaswini’s father being an honest, upright, martyred cop, nothing between her and Prem could even be faintly similar. It is circumstances that result in them fiercely locking horns. The show starts on 22 May, airs every Monday to Friday at 7:30 PM, only on Zee TV.

    The 52-year-old retired don Dharam Singh Rathod has a constant fear that his past will come back to haunt him in the present. His son Prem is a spirited, young man with swagger bordering on arrogance, his own set of strong principles and above all, an undying devotion to his much revered, influential father. Tejaswini, having lost her father at a tender age, is a feisty, firebrand who stands up tall and strong for fairplay and justice. She is physically strong and agile, can crumble someone’s confidence with the power of her penetrating eyes.

    Tejaswani has grown up hearing stories of her father’s valour and courage. He was in the police department and died to become a martyr fighting evil. She, in a turn of events, finds out that her father was mercilessly killed in a crowded market by none other than Dharam Singh Rathod. What ensues then is a dramatic, action-packed, romance that is tainted with the thirst for revenge.

    Veteran Gujarati theatre and film actor Rasik Dave will play the character of Dharam Singh Rathod, who doesn’t instill fear in people but still commands respect! After a series of auditions, debutante Jyoti Sharma has been cast as Tejawani. The handsome Pranav Misshra will be seen making his debut as the hero of the show.

    The show is supported by a high-decibel marketing campaign that will bring alive the concept through a thought mnemonic of ‘Deewangi meter’ across mediums – print, radio and outdoor. Digitally, the channel has collaborated with user-generated content website AKKARBAKKAR.COM to showcase eight real life stories of love against all odds. On radio, RJ’s will engage the listeners with real-life, absolutely fun and uncanny deewangi stories and key markets will see interactive and distinct outdoor hoardings.

    Deepak Rajadhyaksha, Deputy Business Head Zee TV shares, ‘Aisi Deewangi … Dekhi Nahi Kahin is an action-packed love story – our single-screen mass entertainer on television. It is a rollercoaster of fiery emotions, friction, power-play, love, deceit, manipulation, revenge and much more. It explores love against all odds, love between the most unlikely. The show has all the essential elements of a complete entertainer with universal appeal, cutting across barriers of age, gender or class. We have a robust, innovative 360-degree marketing campaign to ensure optimum buzz around the show in its launch phase. Aisi Deewangi .. Dekhi Nai Kahin replaces our family drama Sanyukt at 7:30PM, a show that was a differentiated concept on television with its lead pair being an elderly couple.’

    The show is produced by Dee Jaa Films and Pixx Entertainment. Producer Aastha R. Naad from Dee Jaa Films shares, ‘Aisi Deewangi.. Dekhi Nai Kahin is the first show on Indian television to explore unforeseen aspects of a retired don’s personality, his values, aspirations, fears and insecurities. Our leading lady Tejaswini is truly aspirational and inspiring, constantly standing up for justice. Tejaswini represents the woman of today, who is not purely emotional but has a sense of balance between emotions and righteousness. She thinks from both her right and left brain. Her sense of justice is strong enough to even make her lock horns with her own family members if need be. Each of our show’s characters are strong, well-etched and author-backed with intense drama that will unfold between them at a racy pace. It’s an entertaining love story and has the masala of both film and television amalgamated in to one”.

    Will an undeniable spark ignite between Tejaswini and Prem against the backdrop of Dharam Singh Rathod’s underworld history?

  • Taj TV sale proceeds more than double Zeel income

    BENGALURU: Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) reported more than double (2.36 times) consolidated total comprehensive income (TCI)for the year ended 31 March 2017 (FY-17, current year) as compared to the previous year. Zeel’s consolidated TCI of Rs 2,112.28 in FY-17 (as compared to TCI of Rs 892.68 crore in fiscal 2016) was padded up to an extent of Rs 1,223.34 crore by the slump sale/transfer of its sports business along with its entire stake in– Taj Television (India) Pvt. Ltd. Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) for FY-17 stood at Rs 19,26.9 crore registering a growth of 27.3 percent over FY16. EBITDA margin stood at 29.9 percent.

    The company’s revenue (Total Income from operations – TIO) for the current year increased 10.8 percent to Rs 6,658.17 crore as compared to Rs 6007.67 crore in the previous year. Advertisement revenue in FY-17 was Rs 3,673.5 crore, recording a growth of 9.2 percent over FY16.

    Subscription revenue for FY17 was Rs 2262.9 crore, growth of 10.0 percent over FY16. Domestic subscription revenue grew by 11.2 percent to Rs 1822.6 crore. On a comparable basis, adjusted for sale of sports, the domestic subscription growth was 13.5 percent. International subscription revenue grew by 3.0 percent to Rs 440.3 crore.

    Company speak

    Zeel chairman Chandra said, “The Indian economy has exhibited strong resilience with GDP growth of 7 percent in Q3-17 despite demonetization of high value currency. Implementation of Goods and Services Tax (GST) would unify India into one market. This along with other reforms and push on infrastructure would accelerate growth from already healthy levels. A normal monsoon as forecasted by IMD could give a fillip to rural consumption.”

    Zeel managing director and CEO Punit Goenka said, “We are happy to deliver yet another quarter of strong financial performance despite the difficult economic environment. Our domestic advertising revenue grew by 8.1 percent despite the impact of demonetization. After a couple of quarters of weakness, advertising growth appears to be back on track. The GST roll-out could boost advertising spends as a part of potential tax savings might be reinvested. While there is uncertainty regarding the implementation of the new tariff regulation due to pending litigations, we have published the prices of our channels and bouquets. We are confident that with the strong competitive position of our channels in every genre, we will be able to drive subscription business.

    We have completed the first phase of sale of sports business during the quarter. While this had an impact on revenues, our focus is to strengthen national and regional channel portfolio, along with growing new businesses. We are exploring ways to extinguish preference share liability using the proceeds from the sale of sports business.”

  • Zee Nung relaunched as FTA channel in Thailand

    BALI (Indonesia): It was in 2014 that Zee TV announced the launch of its Thai channel Zee Nung on the CTH pay-TV platform as part of its movie pack. But then came September 2016 and the pay TV operator shuttered its operations following the huge losses it ran up.

    Last month, Zee TV launched its Thai service as a free-to-air (FTA) channel. Speaking at APOS in Bali last week, Zee TV international broadcast business CEO Amit Goenka announced that the group had relaunched the Zee Nung as a free to air (FTA) channel as the group sees a larger opportunity in reaching a wider audience.

    “The FTA Zee Nung is already available in 12 million homes in Thailand,” he revealed.

    Goenka pointed out that Zee Nung has been transformed from being a movie-led channel to a hybrid one showing both , movies and TV series, dubbed in Thai.

    “This year, we will start doing local productions based on our non-fiction formats like dance reality,” he said.

    The network had earlier announced the licensing of its dance show “Dance India Dance” format to the local channel JKN Media. “It’s strategy we follow. We first syndicate and license our content, and then we get into our own branding and branded products in those markets,” stated Goenka.

    Zee Nung in its new avatar is being beamed off a Thaicom 6 (located at 78.5 degrees east) C-band transponder as a FTA service.

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  • IPL 10 ramps up Sony channels ratings to numero uno position

    BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast Audience Research Council of India – BARC ratings for week 14 -Saturday, April 2017 to Friday, 7 April 2017). Further, the cricket extravaganza pushed the channel to second place in terms of ratings across genres in that week. Among the other SPN channels that benefitted was Sony Six in week 14.

    BARC week 15 (Saturday, 8 April 2017 to Friday, 14 April 2017) has been even better for SPN channels. Sony Max was the most watched channel across genres during the week with weekly impressions of 14,29,479 (000s) sums, followed by the Sun Network’s Tamil GEC flagship channel Sun TV with weekly impressions 12,47,460 (000s) sums (BARC Data for Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals).  Star Plus (Hindi GEC), Gemini TV (Telugu GEC), Colors (Hindi GEC), Sony Pal (Hindi GEC) were at third, fourth fifth and sixth spots respectively across genres. The last four places across genres were occupied by Zee TV (Hindi GEC), Rishtey (Hindi GEC), ETV Telugu (Telugu GEC) and Zee Telugu (Telugu GEC) in that order.

    During the preceding weeks of 2017, it was Sun TV which had held pole position with weekly impressions of 12,06,478 (000s) sums in week 14, followed far behind by Sony Max with weekly impressions of 8,53,494 (000s) sums at second place.

    In week 15, Sony Max topped the ratings in Hindi Movies HSM (U+R) : NCCS All : 2+ Individuals, Hindi Movies Rural HSM NCCS All : 2+ Individuals and Hindi Movies Urban HSM NCCS All : 2+ Individuals markets, with IPL matches being the top 5 most watched programmes in these markets.

    In the Hindi Movies market, Sony Max had phenomenal weekly impressions of 13,34,063 (000s) sums, followed far behind by its peer channel Sony Wah which had weekly impressions of 4,27,231 (000s) sums. The Mumbai Indians-Kolkata Knight Riders match was the most watched programme in the genre with impressions of 19,303 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad (The Sun Network owns the Sunrisers Hyderabad team) match with impressions of 18,969 (000s). All the other five most watched programmes in the Hindi Movies market were IPL matches on Sony Max

    Sony Max’s ratings in the Hindi Movies-Rural market – weekly impressions of 6,16,227 (000s) sums. In this market, the Mumbai Indians- Sunrisers Hyderabad was the most watched programme with impressions of 8,828 (000s), while the Mumbai Indians-Kolkata Knight Riders match was the second most watched programme with impressions of 8,231 (000s). All the other five most watched programmes in the Hindi Movies-Rural market were IPL matches on Sony Max.

    Sony Max’s had weekly impressions of 7,17,835 (000s) sums in the Hindi Movies-Urban market. All the top five most watched programmes in this market were IPL matches on Sony Max. Like in the case of the Hindi  Movies market, the Mumbai Indians-Kolkata Knight Riders match was the most watched programme in this market with impressions of 11,071 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad match with impressions of 10,140 (000s).

    In the sports genre, Sony Six was the most watched Sports channel in week 15 with weekly impressions of 4,58,932 (000s) sums followed by an SPN peer channel – Sony ESPN which had weekly impressions of 1,14,119 (000s) sums. The top five programs in the Sports genre were IPL matches on Sony Six– with the Mumbai Indian’s Sunrisers Hyderabad  fixture with Impressions of 7,392 (000s) being the most watched sports programme in week 15.

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  • Zee TV enters Poland, strengthens position in Central Europe

    MUMBAI: With an aim to grow operations by expanding into new markets, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) today announced its foray into Poland.

    The company has appointed Pawel Kolasa as the country manager – Poland, and he will report to Zee Network Europe CEO Neeraj Dhingra. The channel will also shortly launch a specially customised version of Zee.One, its dedicated Bollywood film and entertainment channel for the Polish audience.

    ZEEL CEO – international broadcast business Amit Goenka said, “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”

    ZEE Network Europe CEO Neeraj Dhingra said, “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam – The World is My Family’.”

    “With over 22 years of experience in the television industry, we are confident that Paweł Kolasa would add significant value to our organization through his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing. For the past seven years he has managed, created and implemented a distribution strategy for NBCUniversal, achieving success in a highly competitive market. We are pleased to welcome Pawel to the ZEE family and we wish him many successes,” Neeraj further added.

    Kolasa said, “I am extremely excited to be a part of ZEE and lead the organization’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”

    Zee.One, a film and entertainment channel, promises to bring top-quality Bollywood content, specially customized for Polish audiences. The channel will feature high-budget movies and series: action films, thrillers, comedies and musicals. The programming line-up will also include lifestyle programs inspired by the rich Indian culture, dedicated to popular topics such as culinary, travel or yoga.

    The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year.