Tag: Zee TV

Colors tops urban market: BARC week 43

MUMBAI: Zee Anmol continued to dominate the Hindi GEC (U+R) and rural market whereas this week Colors has topped the charts of Hindi GEC urban market and garnered the first position, according to Broadcast Audience Research Council (BARC) all India data.

DD National is the new entrant in rural market as Sony Entertainment exits.

Hindi GEC

Zee Anmol continued to lead the genre with 680454 Impressions (000s) followed by Star Bharat in the second position with 658655 Impressions (000s) and Zee TV in third place with 651461 Impressions (000s).

Sony Pal stood at number four with 590647 Impressions (000s) and Colors at five with 585745 Impressions (000s).

Sony Entertainment Television, Star Plus and Rishtey grabbed sixth, seventh and eighth slots with 486356 Impressions (000s), 478712 Impressions (000s) and 428369 Impressions (000s) respectively. Sab TV and Star Utsav bagged ninth and tenth spots with 404768 Impressions (000s) and 340404 Impressions (000s) respectively.

Hindi GEC rural

Zee Anmol, Sony Pal and Star Bharat are at first, second and third slots respectively with 536136 Impressions (000s) sum, 411736 Impressions (000s) sum and 359652 Impressions (000s) sum.

Rishtey, Zee TV and Star Utsav are at fourth, fifth and sixth positions with 316529 Impressions (000s), 273574 Impressions (000s) and 260020 Impressions (000s) sum respectively.

DD National, Big Magic, Colors and Star Plus are at seventh, eighth, ninth and tenth positions respectively with 224594 Impressions (000s), 181926 Impressions (000s), 175388 Impressions (000s) and 154283 Impressions (000s) sum.

Hindi GEC urban

This week, Colors has bagged leadership position with 410356 Impressions (000s) followed by Zee TV on second with 377886 Impressions (000s) and Sony Entertainment Television with 354255 Impressions (000s) stood at number three. Star Plus bagged the fourth spot with 324428 Impressions (000s).

Sab TV, Star Bharat and Sony Pal stood at fifth, sixth and seventh with 301854 Impressions (000s), 299002 Impressions (000s) and 178911 Impressions (000s).

&TV, Zee Anmol and Rishtey garnered eighth, ninth and tenth slots with 152958 Impressions (000s), 144317 Impressions (000s) and 111840 Impressions (000s) respectively.

November 3, 2017
ZEEL’s Amit Goenka: Target 3 billion audiences in the next 5 years

MUMBAI: To conquer half the world – that is the aim of the 25-year old Zee Network. Barely weeks into the channel refresh of Zee Entertainment Enterprises (ZEEL) channels, the conglomerate has a new brand philosophy – ‘Extraordinary Together’.

ZEEL CEO Punit Goenka admits that for the last 25 years it has been choosing the time slot for people to watch television. “But in next 25 years we have to listen to the consumers and where he wants to consume, in which format and through which medium. That is the biggest change we see going forward,” he adds.

The company has reached 1.3 billion viewers globally with the presence in over 173 countries since 23 years. The foray into producing international content is recent and today Zee produces content in nine different languages. “We plan to produce more global content but 80 per cent will stay Indian content. We plan to target three billion audiences in the next five years,” says ZEEL International broadcast business CEO Amit Goenka.

In India, ZEEL will soon enter the Malayalam market. Along with this, the network plans to launch its consolidated digital platform Z5 soon.

Punit Goenka is optimistic that the company’s content will differentiate it from others. It will span Hindi and 11 regional languages, and a large film library in multiple languages. Though TV content will be on Z5, there will be original ones too.
He also said and expressed his wish to take theatre to extreme heights both in India and abroad.

Goenka clarified that ZEEL isn’t abandoning its earlier philosophy of Vasudeva Kutumbakam, but it is rather encompassing it all together.

October 31, 2017
Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that.

The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for the first time and for a heartwarming reason. Turns out, it is a first for his daughter too as the captain in charge of the same aircraft.

Conceptualised by Publicis India, the film delivers the message, ‘The great Indian middle class is truly taking charge and rewriting the rules of their destiny.’

During the launch of the film, ZEEL domestic broadcast business CEO Punit Misra shared that the entire team became teary eyed when the film was shown to them.

The TVC was created in 2 months. Sharing his experience of working with Zee for this particular ad film, Publicis India managing director and CCO Bobby Pawar mentions, “Zee TV is not just the pioneer of entertainment but it is an insider to everyone’s home and a part of their family. The characters become a part of the viewers life after a period of time and have built the notion of ‘Jo Khud Se Jeet Jata hai’ ( overcoming your inner battles). The story is about people who outdo themselves, their circumstances and the society to champion themselves at the end of the day.”

The campaigns talks about two things: the unconditional love of a father and about a woman who achieves her dream with her father’s support, despite the challenges.

ZEEL CMO Pratyusha Agarwal said, “ We wanted something that would be iconic for 100 years, which was truly delivered. Zee TV is not about the borrowed glory it’s about the common story.”

October 17, 2017
Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

MUMBAI: Celebrating its silver jubilee at a grand event here on Saturday, India’s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo of its new digital platform Zee5, which is to be launched over the next few weeks.

Speaking during the Zee Rishtey Award, organised on Saturday and telecast on Sunday that was attended by the company bigwigs, television stars and a “3,400-strong Zee family”, ZEEL MD and CEO Punit Goenka said that not only Zee was the world’s “biggest joint family”, but is committed to keep entertaining and innovating over the next 25 years also, which is reflected in the new channel logo (tagline being `aaj likhenge kal’ or ‘we’ll write our future today’).

The stage was perfect to unveil a teaser of Zee group’s soon-to-be-launched new digital platform in the form of its logo. The OTT service, to be called Zee5, is a completely refreshed version of the group’s existing digital services and will ultimately subsume with itself the likes of dittoTv and Ozee. Incidentally, the digital platform logo was dedicated to Zee group chairman- founder-promoter and media baron-turned-Member of Parliament Subhash Chandra.

“The new identity (of Zee TV) is not an evolution, but a revolution of the belief of being stronger as one family. The new colour of the logo is a sign of transformation,” Goenka was quoted by Zee sibling and newspaper DNA as saying, adding, “Over the next few weeks, we will see the rollout of Zee5 across India and other global markets.”

ZEEL is a worldwide media brand offering entertainment and news content to diverse audiences. With a presence in over 172 countries and a reach of more than a billion people around the globe connecting in 19 languages, it is among the largest global content companies across genres, languages, and platforms, spanning presence across broadcasting, movies, music, live entertainment, digital and talent businesses.

Holding forth further on Zee5, DNA quotes Goenka (Chandra’s eldest son) as saying, “Zee5 is poised to be the largest digital platform for Indian entertainment in the world, bringing the best of live television, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all internet connected devices.”

According to ZEEL CEO, international broadcast business Amit Goenka, “I see excitement in the air. We are progressing towards a new global destination. Zee5 is a digital platform that is born out of passion to create something new for the industry, and we are going to create a new history in the coming 25 years.”

Meanwhile, Chandra tweeted two photos on Saturday from the 25th birthday bash of Zee with the message: “Then: Interacting with my colleagues when we completed 150 days. And Now: Interacting with colleagues tonight while we celebrate 25 years.” Incidentally, Chandra is one of those few businesspeople in the world who, as a local partner, managed to buyout Rupert Murdoch in three joint ventures in a cash and stock deal.

Speaking on the occasion, Chandra, in what could be a direction to colleagues now managing the affairs of ZEEL, said, “We have to keep going, as it is not written in our fate to stop.”

“I remember when we celebrated the first anniversary of Zee TV back in 1993. I had only 50 people (around) those days, and today, in 2017, we have more than 3,000 individuals who are a part of Zee. I believe that human resource is the biggest infrastructure that one has, and that is one of the biggest plus points for our nation,” he reminisced.

Over the last 18 months, ZEE has been restructuring its business portfolio shedding unattractive properties like the sports channels, which was sold to Sony Pictures Networks India, and buying GEC channels of Reliance Broadcast as also FM radio channels to expand reach and business that add value to its core value as a corporate entity.

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October 16, 2017
Highest rated Hindi GEC primetime programmes in rural India

BENGALURU: In an earlier paper, we have discussed the highest rated Hindi GEC programmes in the Hindi Speaking Markets (HSM) – this included the urban and rural HSM markets, based on the weekly viewership ratings of the top 5 primetime programmes published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

As is common knowledge, rural viewership preferences are different from urban, BARC’s data for the top 5 Hindi GEC primetime (1830 to 2130 hours) NCCS HSM (U+R): 2+ individuals is not homogenous across markets. There is lumpiness, preferences vary within the urban as well rural audiences depending upon geography. While in the overall HSM markets Kumkum Bhagya on Zee TV was the most watched programme during the first 39 weeks of 2017, followed by Naagin 2 on Colors, rural HSM markets preferred the Supernatural to the family drama – Naagin 2 was the most watched programme in the Hindi HSM rural market during the 28 weeks it was there in the top 5 primetime programmes in the HSM rural market list in the first 39 weeks of 2017. The programme scored 184.395 million impressions during the 28 weeks in the top 5 programmes in the rural market list.

Nagin 2 was followed by the Akshay Kumar – Ashwini Yardi – Meenakshi Sagar produced family drama Jamai Raja on Zee Anmol as the second watched programme during the 27 weeks it was present in the top 5 programmes in the rural market list with a score of 165.376 million impressions in the first 39 weeks of 2017.

Optimystix Entertainment’s children’s Superhero series Baal Veer scored the third highest ratings of 162.266 million impressions during the 31 weeks it was in the top 5 programmes list in the first 39 weeks of 2017. The show earned these ratings on Sony Pictures Network India Private Limited (SPN) women focused Hindi GEC Sony Pal. Also on Sony Pal was the sitcom Tarak Mehta Ka Ooltah Chashma at fourth place with 102.036 million impressions during the 20 of the first 39 weeks of 2017 that it was on the top five programmes list.

Zee TV’s Balaji Telfilms Limited produced KumkumBhagya was the fifth most watched programme with 88.325 million impressions during the 17 of the first 39 weeks of 2017 when it was in the top 5 HSM – rural market list. Please refer to the figure below.

Unlike their urban brethren, rural India does not prefer reality television if one were to go by BARC data for top 5 primetime programmes in the HSM rural market.

Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

October 10, 2017
GEC: Star Plus regains lead, Zee TV slips to third position in urban market

MUMBAI: The leader in the GEC urban market in BARC week 38 Zee TV has slipped to the third position and Star Plus regained the numero uno position.

Star Plus jumped two slots to the third position in the GEC urban plus rural market, whereas Star Bharat slipped a slot to the fourth position. A majority of channels in week 39 almost retained their respective positions as in week 38.

GEC (Urban)

In the GEC – urban market, STAR Plus, Colors and Zee TV bagged the first, second and third positions with 384979, 368820 and 367046 Impressions (000s) sum.

On the fourth, fifth and sixth positions were Sony Entertainment Television, Sony SAB and STAR Bharat with 360545, 258587 and 252423 Impressions (000s) sum.

Sony Pal with 156361 Impressions (000s) sum, &TV with 152123 Impressions (000s) sum, Zee Anmol with 143325 Impressions (000s) sum and DD National with 110624 Impressions (000s) sum were at the seventh, eighth, ninth and tenth positions, respectively.

GEC (U+R)

Zee Anmol and Zee TV retained their first and second positions with respective 661111 and 624676 Impressions (000s) sum.

Star Plus jumped two slots to secure the third position this week with 566586 Impressions (000s) sum, whereas Star Bharat slipped a slot to the fourth position with 561015 Impressions (000s) sum.

Colors, Sony Pal and Sony Entertainment Television retained their respectively fifth, sixth and seventh positions with 552131, 518882, and 489266 Impressions (000s) sum.

At the eighth, ninth and tenth positions are the same three channels respectively — Rishtey, Sony Sab and DD National with 426475, 367321 and 352197 Impressions (000s) sum.

GEC (Rural)

Zee Anmol and Sony Pal respectively retained the first and second positions with 5517785 and 362521 Impressions (000s) sum.

Star Bharat and Rishtey exchanged their last week’s second and third positions with 320714 Impressions (000s) sum and 30852 Impressions (000s) sum. Zee TV retained its fifth position; witnessing a fall in the ratings with 257629 Impressions (000s) sum this week.

DD National jumped a slot to the sixth position this week with 241573 Impressions (000s) sum, whereas Star Utsav slipped a slot and secured seventh position with 238758 Impressions (000s) sum.

Colors, Star Plus and Big Magic bagged the last three positions respectively with 183311, 181606 and 151789 Impressions (000s) sum.

October 6, 2017
IPL ownership, key BCCI rights put Star India in position of advantage: ICICI Securities Media Content Meter

BENGALURU: ICICI Securities released a Media Content Meter report today. The report titled Sports – Battle heats up commenced saying that this month was marked by two significant events in Indian sport broadcasting industry: 1) The Supreme Court restrained Prasar Bharti from giving live feed of sport events of national importance to cable TV and private DTH platforms; and 2) Star India won TV and digital broadcasting rights for IPL for Rs 163.5 billion. With sport viewership in India largely dependent on cricket, ICICI Securities believes the ownership of IPL and key BCCI rights puts Star India in position of advantage.

The report mentions the rise in the value of the Indian Premier League (cricket, IPL). The payout per season for the broadcast and the digital rights rose by two and a half times and thirteen times respectively. Even the payout for the title sponsorship of the IPL had increased by 1.8 times- Vivo paid Rs 4.4 billion for the title sponsorship for a period of five years (2018 to 2022) against the Rs 1 billion paid for a period of two years (2016 and 2017).

Sports leagues, including homegrown leagues, other than cricket were also gaining traction in India. Among the homegrown leagues, Star Sports has the rights to a majority of successful leagues such as Indian Super League- Football (ISL), the Premier Badminton League (PBL) and the Pro Kabbadi League (PKL). Sony has the rights to the Premier Futsal League – Football and Pro Wrestling League.

The report says that the Supreme Court decision will help boost up viewership of Star Sports channels and its ability to price channels as pay-TV subscribers will no longer have access to free cricket. With control over so many sports, Star India should be able to command higher ad rates and this was evident from Star India’s exorbitant ad rates during the recent India Australia series.

In the content space, the report highlights some key developments. These include Zeel’s launch of premium English movie channels &Prive HD, which was fourth channel in the English premium movie genre. Sony Entertainment Television (SET) plans to launch a sub-brand – SET-Originals by the end of 2017. SET-Originals will focus on premium audience-featuring premium content such as concerts, finite series and home grown shows. Further, Sony is also planning to launch a number of new shows in the near future. Colors was also strengthening its weekend programming. Also, Star Plus after re-launching afternoon slots about six months back has decided to shut it down.

The report says that in the Hindi GEC market, Sony has been gaining market share on the back of the ninth season of Kaun Banega Crorepati (KBC), while Zee TV and &TV were gaining in Hindi GEC all day viewership. Star India’s rebranded Hindi GEC channel Star Bharat gained marketshare with new shows.

Among the non-South regional channels, in the Marathi space, Zee Marathi was the unchallenged leader, while Star Jalsha led in the largely two-player Bangla space, the other contender being Zee Bangla.

In the South Indian regional space, Star Vijay and Star Maa gained in the Tamil and the Telugu spaces respectively on the back of Bigg Boss. While Sun TV was the absolute leader in terms of viewership in the Tamil market, Bigg Boss helped Star Vijay bag additional viewers in the primetime band.

In the Telugu GEC regional space, Gemini TV had slipped to third place in terms of all day viewership. During primetime, Zee Telugu and Star Maa were neck-to-neck. In the Kannada GEC space, Zee Kannada was closing in on leader Colors Kannada, in terms of all-day viewership, though Colors Kannada was a leader during primetime. In the Malayalam GEC space Asianet ruled the all-day and primetime viewership.

In the annexure to the report, ICICI shared some interesting numbers on viewership share of the Hindi GEC space during primetime starting 1930 hours until 2330 hours. For every half hour from 1730 hours to 2000 hours, Star Plus had the highest viewership share. Colors programmes led the viewership game in the 2000 hours to 2030 hours slot, while Sony SAB led in the 2030 to 2100 time slot. The 2100 to 2130 slot belongs to Zee TV in terms of viewership. Star Plus programmes had led in the 2130 hours to 2200 hours earlier, but in the recent past, it is Zee TV programmes that had the highest viewership share.

Star Plus programmes have the highest viewership share in the 2200 to 2230 time slot. Over the past few weeks, Colors programmes have had the highest viewership share in the 2230 to 2300 hours, while Sony programmes leads in terms of viewership share during the 2300 hours to 2330 hours time slot.

On the OTT front, Amazon Prime announced six new comedy series created by some of India’s top comedians. The report says that Amazon is after regional content also, including exclusive digital rights as well as streaming rights before the television premiere of a few Telugu films. Pan-regional OTT service Viu was also planning to launch four new original shows by the end of December 2017 in Hindi and Telugu languages.

Note: (1) In the specific case of KBC, the ICICI Securities report generally refers to weeks 26 to 38 of 2017, while in the case of primetime and all-day viewership, the charts in the report cover quarterly periods starting from Q3-15 until Q2-18. The report states that the numbers for Q2-18 are estimates.

(2) This article does not reflect the opinion of The Indian Television Dot Com Pvt Ltd. Group or any of its constituent people, employees, consultants and associates.

October 4, 2017
Zee takes drama, factual and lifestyle shows to MIPCOM, celebrates 25 years

MUMBAI: Global Content Hub by Zee, the syndication division of Zee Entertainment Enterprises Limited (ZEEL), has announced its slate of new shows for MIPCOM 2017. This MIPCOM also marks the start of 25 years in business for Zee TV, one of of the leading Indian broadcasters with a reach in 171 countries.

Debuting at the market is Lala’s Ladiez, Zee’s first-ever English adaptation. Based on Zee’s Indian comedy series Hum Paanch, the story is about a father living with five spirited daughters and his English wife. Each daughter possesses a different personality – one being a feminist; another is all beauty and no brains; yet another is an eco-warrior; a smart tomboy with the youngest being the most fearless. A Zee Format Factory initiative, this 20-part series is being produced in the UK by Endemol Shine.

Zee’s Indian dramas – Piya Albela, Kundali Bhagya, Woh Apna Sa, Kundali Bhagya are coming to MIPCOM for the first time.

Piya Albela is a modern love story revolving two people who are worlds apart in character. Naren is a thoughtful and spiritual young man, studying psychology at college, while Pooja is a very modern woman. Naren’s business-tycoon father hires Pooja to entice his son away from his austere life to join the family business. Pooja comes to understand Naren and develop a deep bond. Woh Apna Sa – an Indian drama series about a troubled marriage and the potential love triangle.

Kundali Bhagya is a spinoff of the family series of the very popular Indian drama series, Kum Kum Bhagya, and the show is about two young girls Preeta and Shristi who discover the existence of their mother ‘Sarla’ and sister Pragya after the death of their father.

Coming from Zee’s US lifestyle catalogue, Z Living, 34 hours of fresh content have been added to the outstanding library of 1700 hours of health and lifestyle content.

All are produced in the US in English-language including Conquered, showcasing uplifting stories about people from the everyday to the influential who have broken boundaries and conquered obstacles to achieve their goals in fitness, relationships, career, health and more as well as a second season of Altar’d — the popular wedding reality series featuring fitness and nutrition experts who work with a future bride and groom to shape them up for their big wedding day; Yoga Girls is a never-before-seen side of yoga in Los Angeles, a cut-throat city where the practice can sometimes lead to kicking some serious “asana” and Big Fat Truth is available featuring host/mentor, JD Roth, one of television’s most experienced producers of transformational programming.

JD helps contestants in this inspiring reality series, inspiring people to change their lives and gain the rewards of a healthier lifestyle.

Family reality competition programming along with the format is also being featured at MIPCOM. “India’s Asli Champion… HAI DUM!” is hosted by Suniel Shetty. This uniquely crafted show aims to find and crown the “fittest Indian.” After an intensive search across India, 12 contestants, six boys and girls each, coming from different walks of life, have been short-listed for the competition. These 12 contestants battle it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion.

From Zee’s Format Factory, come several scripted and non-scripted formats including: surreal scripted series Phantasmagoria, game show Moksha, scripted comedy Love Thy Neighbour, and family competition, Asli Champion.

ZEEL’s chief business officer – international ad sales, global syndication and production Sunita Uchil said, “Global Content Hub by Zee has dynamic new drama and comedy series, exciting formats – both scripted and non-scripted — as well as inspiring, English-language, mainstream lifestyle programmes from our US channel, Z Living.”

October 3, 2017
GEC: Zee TV vaults to top, DD Nat among best 10 in 3 markets

MUMBAI: Zee TV has vaulted from the third position to the numero uno position and the leader Star Plus slipped a slot whereas Sony Entertainment slipped two slots to the fourth position in the GEC Urban market. DD National appeared at the tenth position in two markets and surprised at the seventh slot in the rural market, according to BARC week 38.

GEC (U+R)

Zee Anmol, Zee TV and Star Bharat retained the first, second and third positions with respective 700182, 671377, 582902 Impressions (000s) sum.

On the fourth, fifth and sixth positions are — Colors, Star Plus and Sony Pal with 563342, 551710, 524409 Impressions (000s) sum, respectively.

SET, Rishtey, Sony Sab, DD National appeared at the seventh, eighth, ninth and tenth positions, respectively, with 513853, 402694, 363462, 310627 Impressions (000s) sum.

GEC (Rural)

Zee Anmol, Sony Pal and Star Bharat respectively retained the first, second and the third positions with 542022, 365125 and 321608 Impressions (000s) sum.

Rishtey, Zee TV, Star Utsav retained the fourth, fifth and sixth positions with 297623, 269288 and 204474 Impressions (000s) sum, respectively.

On the seventh position, DD National replaced Star Plus garnering 198410 Impressions (000s) sum.

Colors, Star Plus and Big Magic bagged the last three positions respectively with 180950, 164459 and 149212 Impressions (000s) sum.

GEC (Urban)

Zee TV, Star Plus, Colors and SET bagged the first, second, third and fourth positions with 402089, 387250, 382392 and 377352 Impressions (000s) sum.

Sony Sab and Star Bharat retained their respective fifth and sixth positions with better ratings of 264544 and 261294 Impressions (000s) sum.

Sony Pal, Zee Anmol, &TV and DD National pocketed the last four respective positions with 159284, 158159, 155999 and 112217 Impressions (000s) sum.

September 28, 2017
Zee Anmol tops Hindi GECs across genres as Star Bharat climbs

BENGALURU: Zee Entertainment Enterprises Limited or Zeel’s FTA Hindi GEC channel – Zee Anmol, at the second place in Broadcast Audience Research Council of India (BARC) weekly list for top 10 channels across genre, topped the Hindi GEC channels in that list.

Zee Anmol garnered 821.210 million weekly impressions in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017) in BARC’s list of top 10 Channels Across Genre: All India (U+R): 2+ Individuals. Zee Anmol had obtained 778.876 million impressions in BARC’s weekly list across genres for week 35 of 2017 (the previous week) and hence gained in viewership in week 36.

Star India’s newly-renamed FTA GEC — Star Bharat — climbed up to third spot in the weekly list of top 10 channels across genres with 678.781 million weekly impressions. Star Bharat was relaunched on 28 August 2017 and in its very first week under the renamed avatar, (and BARC week 35 of 2017), Star Bharat attained rank eight in BARC’s top 10 channels across genre list with 531.083 million impressions.

The pole position in BARC’s across genres top 10 channels list was yet again held by the Sun TV Network’s Tamil flagship GEC Sun TV, however with lower weekly impressions of 968.3564 million in week 36 as compared to the 1,009.285 million weekly impressions in week 35. Because of the fall in Sun TV’s weekly impressions in week 36, the gap between the top 2 channels in the across genres list –Sun TV and Zee Anmol has narrowed considerably.

Three channels from Star India, two channels from The Sun TV Network, Zeel and Sony Pictures Network India (SPN) and one channel from Network 18 (or Viacom 18) made it to the top 10 channels across genre list in week 36 of 2017. From the market’s perspective, seven Hindi GECs’, two Telugu GECs’ and one Tamil GEC made it to the weekly top 10 channels across genre list for week 36 of 2017.

Zeel’s flagship Hindi GEC Zee TV was placed fourth 667.948 million impressions in week 36 – the channel had been ranked fourth in week 35 with lower weekly impressions of 642.612 million. Star India’s flagship Hindi GEC Star Plus was ranked fifth in week 36 and 35 with 628.518 million weekly impressions and 626.212 million weekly impressions respectively.

Viacom 18’s flagship Hindi GEC Colors was ranked sixth in week 36 of 2017 with 588.154 million weekly impressions, followed by the Sun Network’s flagship Telugu GEC Gemini TV with 532.878 million weekly impressions at seventh place.

SPN’s flagship Hindi GEC Sony Entertainment Television was eighth in week 36 of 2017 with 522.701 million weekly impressions followed by the same network’s women focused Hindi GEC Sony Pal with 500.173 million weekly impressions at ninth place.

Star India’s flagship Telugu GEC was tenth the top 10 channels across genre in week 36 of 2017 with 492.482 million weekly impressions.

September 15, 2017