Tag: Zee TV

  • Zee TV becomes India’s First Brand to Enable Voting for Zee Rishtey Awards Using the Google Assistant

    Zee TV becomes India’s First Brand to Enable Voting for Zee Rishtey Awards Using the Google Assistant

    MUMBAI: Constantly ahead of the digital curve, Zee TV has innovated year after year to make the voting process of its reality formats increasingly user-friendly. Be it by way of incentivising viewers to vote through a partnership with Freecharge in 2013 or pioneering the ‘Search and Vote’ mechanism with Google in 2015 to the more recent video voting feature added last year where viewers could watch a short clip of the contestants on Google before casting their vote, Zee TV has managed to optimize viewer participation in the public voting phase of each of its talent-based reality shows, making the winner of every season a true representative of people’s choice – Janta Ki Aawaaz.

    This year too, the channel sets yet another benchmark to revolutionize the entertainment space by emerging as the first-ever brand in India to integrate the Google Assistant into the voting mechanism — a first in the country. This is being done for its most prestigious annual property, Zee Rishtey Awards, making it possible for viewers to merely speak and cast their votes for their favourite stars. Experts at creating AI solutions, the young entrepreneurs at Arrow AI, powered the voting experience on Google assistant. By saying ‘Talk to Zee Rishtey Awards’ participants can choose their favourite stars and become a part of the digital India drive. The voting process for Zee Rishtey Awards has gone LIVE and viewers from across the world can continue to cast their votes till 13th October.

    Talking about this pioneering voting initiative, Aparna Bhosle, Business Head, Zee TV, said, “Zee TV has always believed in innovation as the key driver to business success and year on year, endeavoured to offer differentiated content and devised original ways of marketing it. Zee Rishtey Awards is our single-most prestigious annual awards property that brings the entire Zee Parivaar together in celebration of their accomplishments. For the first time on Indian television, the viewers will witness the wedding of a real-life couple, Priya Singh and Sunny Kakkar amidst the awards ceremony. We are leaving no stone unturned to make this the most extraordinary experience, both on-ground and on-screen. Naturally, we want every Zee TV fan to be a part of this mammoth celebration we call Zee TV ki Beti Ki Shaadi. So, we started it all off by announcing the nominations of Zee Rishtey Awards across various categories at the couple’s Grand Roka celebration. And to ensure that the voting process reaches out to the largest denominator across the length and breadth of the country,  we are introducing, for the first time ever, a voting experience that is powered by the Google AssistantWe are the first ones to bring this technology into voting for the reality genre in the country, making it convenient for viewers to speak and cast their votes. We will be promoting this extensively across all our platforms – television, social and digital to enable better user engagement.  Zee TV will continue to devise novel concepts and curate exceptional experiences, setting new benchmarks of innovation in the industry.”

    To cast their vote for their favourite characters and shows, all viewers need to say is ‘Talk to Zee Rishtey Awards’ on their Google Assistant. The Google Assistant will display detailed guidelines, nomination lists, and more. The Google Assistant is a conversation with Google that helps you get things done in your world, and extends to help you across devices, like Google Home, your phone, Wear OS, and more.

  • Sa Re Ga Ma Pa Unveils the Rashtriya Sangeet Party

    Sa Re Ga Ma Pa Unveils the Rashtriya Sangeet Party

    Monday, 4th October 2018- Some shows become popular, some attain cult status, but only a few become an institution. Zee TV’s pioneer show Sa Re Ga Ma Pa is one such prestigious platform that has given nation’s aspiring singers an opportunity to showcase their golden voices and build an extraordinary career in the world of music. Season after season, the show has not only reinvented music but also brought the entire nation together to celebrate music in its purest form. In fine sync with the channel’s philosophy Aaj Likhenge Kal, the new season of Sa Re Ga Ma Pa will stand up for music being the greatest leveller, an all-embracing medium that values only talent and does not discriminate basis a person’s identity. In fact, Zee TV’s hard-hitting marketing campaign goes one step further and announces the formation of the first-of-its-kind all-India parody political party called the ‘Rashtriya Sangeet Party’, that demands the discarding of labels based on caste, creed, background, gender, sexuality and brings people together to celebrate their talent and love for music. With the core thought of music for all #MusicSeBaneHum, the new season of Sa Re Ga Ma Pa focuses its spotlight on talent alone, sending out a strong message of all-inclusiveness. The show’s judges Sona Mahapatra and Wajid Khan have extended their support by flagging off the campaign, putting out powerful tweets representing the party’s manifesto.

    Since its inception on 28th October 2018, the Rashtriya Sangeet Party’s microsite and subsequent social media platforms (twitter, facebook and Instagram) have been creating awareness about its propaganda through strong and impactful creatives bringing alive the power of music. The naara #HaregaBhaiHarega has been used to create a war cry against discrimination. Apart from urging celebrities connected to the music world to join this movement, the campaign has also been targeting and tapping into current issues and linking it to music, populating the #HareBhaiHarega. It has generated thousands of conversations on various social media platforms and trended for almost 3 hours a day after its inception.

    Aparna Bhosle, Business Head, Zee TV, said, “At Zee TV, it has always been about devising an inventive approach to establish the core premise of our content propositions in an engaging manner. In the recent past, through high-impact ideas like #ChangeHerNot for Kaleerein and ‘Talaq Talaq Talaq, Galat Galat Galat’ for Ishq Subhan Allah, we set new benchmarks in creative viewer engagement. While we are growing on multiple fronts to become a progressive nation, identity politics continues to take center stage and is palpable not just in India but worldwide. Knowingly or unknowingly, people choose to identify themselves with a certain colour, race, caste, creed, community, region, religion or on the basis of their sexuality. With music being a strong unifier, we thought of addressing the cultural tension and discrimination head-on by launching a campaign ‘Music Se Bane Hum’ that celebrates the all-inclusive power of music, supported by the creation of Rashtriya Sangeet Party where people only identify with ‘Music’ without any labels. The campaign not only breaks clutter but also reinforces the perception of Sa Re Ga Ma Pa as a dynamic brand that moves with the times and Zee TV as an industry pioneer.”

    The campaign ‘Music Se Bane Hum’ is spread across different mediums and will reach out to the viewers through several initiatives propagating Rashtriya Sangeet Party’s agenda. The logo of the party- a symbol of the harmonium, stands for what is right and what is right is only music. A strong social media outreach has been planned to drive conversations on twitter, facebook and Instagram through proactive and reactive posts and gifs that present music as a solution to topical problems society faces. The campaign will also have musical rallies and morchas making it a larger-than-life and differentiated marketing phenomenon.

  • Colors leads Hindi GEC urban in BARC week 38 by replacing SET

    Colors leads Hindi GEC urban in BARC week 38 by replacing SET

    MUMBAI: Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 38 of 2018 in the Hindi GEC (U+R) market. Dangal TV and Star Bharat swapped their fifth and sixth positions in the rural market, whereas Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week in the urban market.

    Hindi GEC (U+R)
    Zee Anmol retained its leadership position with 861115 impressions ‘000s. Star Utsav stood at second position with 702196 impressions ‘000s replacing Zee TV. Colors climbed to the third position from sixth position as compared to the last week with 695563 impressions ‘000s.
    Zee TV, Star Plus, Sony Entertainment Television, Star Bharat and Sony Pal secured fourth, fifth, sixth, seventh and eighth positions respectively with 622323 impressions ‘000s, 620337 impressions ‘000s, 571360 impressions ‘000s, 567817 impressions ‘000s and 536054 impressions ‘000s.
    Rishtey and Sony Sab continued to be at their ninth and tenth positions respectively with 454365 impressions ‘000s and 436191 impressions ‘000s.

    Hindi Rural GEC
    Zee Anmol, Star Utsav, Sony Pal and Rishtey retained their first, second, third and fourth positions respectively with 697300 impressions ‘000s, 493180 impressions ‘000s, 377955 impressions ‘000s and 344623 impressions ‘ 000s.
    Dangal TV and Star Bharat swapped their fifth and sixth positions with 315369 impressions ‘000s and 285639 impressions ‘000s respectively. Zee TV, Big Magic, Colors and Star Plus retained their seventh, eighth, ninth and tenth positions respectively with 243942 impressions ‘000s, 240487 impressions ‘000s, 221191 impressions ‘000s and 192921 impressions ‘000s.

    Hindi Urban GEC
    In urban GEC, Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week with 474372 impressions ‘000s. Star Plus continued to be at its second position with 427416 impressions ‘000s.
    Sony Entertainment Television, Zee TV, Sony Sab, Star Bharat, Star Utsav, Zee Anmol and Sony Pal stood at third, fourth, fifth, sixth, seventh, eighth and ninth positions with 427364 impressions ‘000s, 378381 impressions ‘000s, 326981 impressions ‘000s, 282178 impressions ‘000s, 209016 impressions ‘000s, 163815 impressions ‘000s and 158099 impressions ‘000s respectively. &TV retained its tenth position with 112279 impressions ‘000s.

  • Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

    Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

    MUMBAI: Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market. Star Bharat and Dangal TV swapped their fifth and sixth positions in the rural market, whereas Sony Entertainment Television and Star Plus continued to be at the first and second positions in the urban market this week.

    Hindi GEC (U+R)
    Zee Anmol, Zee TV and Star Utsav retained their first, second and third positions respectively with 814441 impressions ‘000s, 689824 impressions ‘000s and 684456 impressions ‘000s.
    Star Plus, Star Bharat, Colors, Sony Pal, Sony Entertainment Television, Rishtey and Sony Sab stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 645590 impressions ‘000s, 645481 impressions ‘000s, 627968 impressions ‘000s, 612125 impressions ‘000s, 602756 impressions ‘000s, 488785 impressions ‘000s and 425972 impressions ‘000s respectively.

    Hindi Rural GEC
    Zee Anmol, Star Utsav, Sony Pal and Rishtey retained their first, second, third and fourth positions respectively with 661887 impressions ‘000s, 483460 impressions ‘000s, 437835 impressions ‘000s and 375990 impressions ‘ 000s.
    Star Bharat and Dangal TV swapped their fifth and sixth positions with 321142 impressions ‘000s and 320413 impressions ‘000s respectively. Zee TV, Big Magic, Colors and Star Plus retained their seventh, eighth, ninth and tenth positions respectively with 279030 impressions ‘000s, 211772 impressions ‘000s, 196563 impressions ‘000s and 190149 impressions ‘000s.

    Hindi Urban GEC
    In urban GEC, Sony Entertainment Television and Star Plus continued to be at the first and second positions with 458502 impressions ‘000s and 455440 impressions ‘000s respectively. Colors and Zee TV exchanged their third and fourth positions with 431405 impressions ‘000s and 410794 impressions ‘000s respectively.
    Star Bharat and Sony Sab stood at fifth and sixth positions respectively with 324340 impressions ‘000s and 318293 impressions ‘000s. Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions with 200996 impressions ‘000s, 174290 impressions ‘000s, 152554 impressions ‘000s and 118511impressions ‘000s respectively.

  • Sony leads Hindi GEC urban in BARC week 36

    Sony leads Hindi GEC urban in BARC week 36

    MUMBAI: Zee TV climbed to the second position from sixth position this week in Broadcast Audience Research Council (BARC) data for week 36 of 2018 in the Hindi GEC (U+R) market. Zee TV and Big Magic swapped their seventh and eighth positions in the rural market, whereas Sony Entertainment Television bagged leadership position in the urban market this week.  

    Hindi GEC (U+R)

    Zee Anmol retained its first position with 838334 impression ‘000s. Zee TV climbed to the second position from sixth position as compared to the previous week with 689309 impression ‘000s.

    Star Utsav and Star Bharat swapped their third and fourth positions with 658543 impression ‘000s and 645596 impression ‘000s respectively. Sony Pal retained its fifth position with 622584 impression ‘000s. Star Plus, Sony Entertainment Television, Colors, Rishtey and Dangal TV secured sixth, seventh, eighth, ninth and tenth positions respectively with 614665 impression ‘000s, 599495 impression ‘000s, 584060 impression ‘000s, 532809 impression ‘000s and 477791 impression ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 683566 impression ‘000s, 463666 impression ‘000s and 450706 impression ‘000s.

    Rishtey, Dangal TV and Star Bharat retained their fourth, fifth and sixth positions with 414199 impression ‘000s, 380258 impression ‘000s and 328806 impression ‘000s respectively. Zee TV and Big Magic swapped their seventh and eighth positions respectively with 267715 impression ‘000s and 239851 impression ‘000s.

    Colors and Star Plus also retained their ninth and tenth positions with 186143 impression ‘000s and 174962 impression ‘000s respectively.

    Hindi Urban GEC

    In urban GEC, Sony Entertainment Television bagged leadership position with 448725 impression ‘000s by replacing Star Plus as compared to the previous week.

    Star Plus, Zee TV, Colors and Sony Sab stood at second, third, fourth and fifth positions with 439702 impression ‘000s, 421594 impression ‘000s, 397917 impression ‘000s and 333351 impression ‘000s respectively. Star Bharat, Star Utsav, Sony Pal and Zee Anmol and &TV retained their sixth, seventh, eighth, ninth and tenth positions with 316790 impression ‘000s, 194877 impression ‘000s, 171878 impression ‘000s, 154769 impression ‘000s and 129874 impression ‘000s respectively.

  • Four most watched channels on Indian television

    Four most watched channels on Indian television

    BENGALURU: Despite many experts predicting the decline and ultimate death of conventional television, the medium is still one of the largest ones for entertainment, for news and for marketers in terms of viewers. Notwithstanding the fact that more channels have come under Broadcast Audience Research Council of India (BARC), the moot point is that the number of television advertisements in India has increased says an industry watcher. So,which were the most watched television channels week on week in the country during until week 35 of 2018?
    Analysis of BARC weekly data for the top 10 channels across genres NCCS: 2+ All for weeks 1 to 35 of 2018 (Saturday, 30 December 2017 to Friday, 31 August 2018, period under consideration) have revealed some interesting facts. The most notable one is that only four channels have appeared in BARC’s weekly across genres during all the first 35 weeks of 2018. All four are general entertainment channels. Two are free to air (FTA) and two are flagship channels of the networks of which they are a part of. Three are Hindi and one is Tamil. In alphabetical order they are: Star India’s FTA and renamed channel Star Bharat: Sun TV Network’s flagship Tamil GEC Sun TV, Zee Entertainment Enterprises Limited (Zeel) FTA Hindi GEC channel and its flagship Hindi GEC Zee TV.
    Please refer to the figure below:

    (The only parameter considered in this report is limited to BARC ratings. Reach, viewership share, have not been considered here. BARC weekly viewership data for the top 10 Channels Across Genres available in the public data is in terms of thousands of impressions (000s))

    Sun TV is the most watched television channel in India. Period. Its average ratings during the first 35 weeks of 2018 are even higher than the average ratings of Star India’s sports channel Star Sports 1 Hindi during the weeks that IPL 11 was played in 2018, Sun is a regional channel with a major portion of its viewership limited to the Tamil Nadu and Puducherry markets.
    Zee Anmol and Star Bharat are the first and second most watched Hindi GECs’ respectively in India. The viewership of both the channels is driven more by rural numbers as compared to urban. The fourth most watched channel in India is Zee TV. Zee TV’s ratings are driven more by urban viewers than rural viewers.
    Until week 33 oi 2018, Sony Pictures Network India’s (SPN) women focused Hindi GEC Sony Pal consistently appeared in BARC’s weekly top 10 channels across genres. However, since the past two weeks (weeks 34 and 25 of 2018), the channel has missed BARC’s weekly lists of top 10 channels across genres bus.

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 35

    Zee Anmol leads Hindi GEC (U+R) in BARC week 35

    MUMBAI: Zee Anmol retained its first position in Broadcast Audience Research Council (BARC) data for week 35 of 2018 in the Hindi GEC (U+R) market. Big Magic and Zee TV swapped their seventh and eighth positions in the rural market, whereas Star Plus and Colors retained their first and second positions in the urban market this week.  

    Hindi GEC (U+R)

    Zee Anmol retained its first position with 699774 impressions ‘000s. Star Plus stood at second position from fourth position as compared to the previous week with 650282 impressions ‘000s.

    Star Bharat, Star Utsav, Sony Pal, Zee TV, Colors, Rishtey, Sony Entertainment Television and Sony Sab stood at third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 650282 impressions ‘000s, 624084 impressions ‘000s, 617438 impressions ‘000s, 589461 impressions ‘000s, 587456 impressions ‘000s, 572774 impressions ‘000s, 489549 impressions ‘000s, 487858 impressions ‘000s and 473572 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 565647 impressions ‘000s, 442493 impressions ‘000s and 414559 impressions ‘000s.

    Rishtey, Dangal TV and Star Bharat retained their fourth, fifth and sixth positions with 368835 impressions ‘000s, 352099 impressions ‘000s and 314197 impressions ‘000s respectively. Big Magic and Zee TV swapped their seventh and eighth positions respectively with 239459 impressions ‘000s and 235477 impressions ‘000s.

    Star Plus and Colors also retained their ninth and tenth positions with 200732 impressions ‘000s and 177783 impressions ‘000s respectively.

    Hindi Urban GEC

    In urban GEC, Star Plus and Colors retained their first and second positions with 449550 impressions ‘000s and 394991 impressions ‘000s respectively. Sony Entertainment Television climbed to the third position from fifth position with 360006 impressions ‘000s. Sony Sab retained its fourth position with 352310 impressions ‘000s.

    Zee TV stood at fifth position from second position with 351980 impressions ‘000s. Star Bharat, Star Utsav, Sony Pal, Zee Anmol and &TV retained their sixth, seventh, eighth, ninth and tenth positions with 309887 impressions ‘000s, 174945 impressions ‘000s, 174902 impressions ‘000s, 134126 impressions ‘000s and 126830 impressions ‘000s respectively.

  • Aaj Tak announces hike in Ad Rates

    Aaj Tak announces hike in Ad Rates

    MUMBAI: Aaj Tak raises the bar on performance, and on monetisation! Come this September, 2018, the number one news channel for the last 17 years recalibrated its rates after indexing inventory and latest leadership performance across parameters.

    In the latest few weeks Aajtak has seen tremendous upside with stories like Vajpayee ji’s demise, Kerala Floods, Independence Day among others setting the nations agenda.  During the period of three days 15th to 17th August, the heightened news environment helped Aaj Tak cross even leading Hindi GECs channels like Star plus, Zee TV, Colors & Sony TV on Coverage . (Source: BARC, TG:15+,Mkt:HSM, TB:0200-2600 Hrs, Period: 15th Aug to 17th Aug’18,Cov’000s)

    Aaj Tak has always enjoyed highest market share and viewership numbers in its category almost every week this year. In fact, it is the only channel with 25 crore monthly viewers in the news category.

    (Source: BARC, TG:2+,Mkt:HSM,Period:W29’18-W32’18,Cov in Cr)

    On market share in 15+ HSM, Latest 4 weeks Aaj tak has 45% Mkt Share Margin over no.2 Channel ( Source: BARC,TG:15+,Mkt: HSM,TB:0200-2600 Hrs, Period: 2018,4 weeks -21st July’18-17 Aug’18,Shr% Based on 12 channels)

    Rahul Shaw, CRO , TV Today summarized,”Given its unchallenged viewership and unparalleled following, Aaj Tak is now strategically looking at lowering inventory and compensating it with a premium pricing. With leadership across hsm, all india, urban, rural, coverage and prime time and almost a quarter of  news viewership with only one news channel on big news time bands, it is important that the leader helps the genre improve yields “

    Group CEO , India Today Group, Vivek Khanna adds, “The most influential news brand of the country has been a role model for many to follow. Truth , integrity & unconventional methods of news reporting really leave no competition in sight. The no1 news channel is also India’s no.1 news Facebook page, is global no1 news channel on Youtube by subscribers, is no1 Hindi news website, no1 hindi news twitter handle and no.1 Hindi news app. To top it, it is not just India’s no1 news channel, it is India’s no1 TV channel on IRS—hence the campaign-“Aajtak ka muqabla koi no2 se nahi, sirf aajtak se hai”

    Rahul Shaw adds, “With lower inventory levels, every ad on the channel will get better uncluttered visibility, a better ROI and hence more effective use of ad spends. There is a rollout plan for innovative ad options that will be global firsts. In keeping with the reputation, Aajtak will redefine the value news can unlock for viewers and advertisers “

    Here are some records held by Aaj Tak

    • India’s No. 1 Hindi news channel for past 17 years- the only news channel with more than 25 crore viewers monthly

    · India’s No.1 TV Channel – Source: IRS 2017

    • World’s No. 1 YouTube News Channel with 9 million subscribers (Source : Socialbakers)

    • India’s No. 1 News Facebook Page with 21 million page likes  (Source : Facebook)

    • India’s No. 1 Hindi News Twitter Handle with 7 million followers (Source : Twitter)

    • Aaj Tak has 2 times more viewership than the No. 2 Hindi News channel (Source- IRS 2017, Most Watched Television)

  • Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

    Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

    MUMBAI: Aparna Bhosle will lead Zee Entertainment’s flagship channel ZEE TV as its business head. Bhosle will continue to lead the FTA GECs and will report to ZEEL domestic broadcast business CEO Punit Misra.

    The Premium Cluster will now be led by Shaurya Mehta, in addition to his current role as the chief operating officer, Living Entertainment. He too will also to Misra.

    Bhosle has been with ZEEL for more than six years. She joined the company in 2012 as the business head of ZeeQ and Zee Anmol. In 2017, she was elevated as business cluster head of premium & FTA GECs.

    Before joining ZEEL, Bhosle worked with Astro Malaysia as Food Food head – programming, production and broadcast operations for more than two years.

    She also had a stint with The Walt Disney Company as director – programming, production and broadcast operations of Hungama TV/Disney Channel/Disney XD. Bhosle has also worked with companies like UTV, Wisden India, Diageo and Reckitt & Colman.

    Shaurya Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. Last year, Mehta was appointed as the Essel Group’s lifestyle channel-Living Foodz COO and now, in addition to his current role, he will also look after the premium cluster that Bhosle used to head.

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 33

    Zee Anmol leads Hindi GEC (U+R) in BARC week 33

    MUMBAI: In week 33 2018 of Broadcast Audience Research Council (BARC) data, Star Utsav and Star Plus swapped their second and third positions in the Hindi GEC (U+R) market. No changes were observed in the rural and urban market this week.  

    Hindi GEC (U+R)

    Zee Anmol emerged as the leader this week with 760162 impressions (000s) sum. Star Utsav and Star Plus swapped their second and third positions with 702233 impressions (000s) sum and 659629 impressions (000s) sum respectively.

    Sony Pal, Star Bharat and Zee TV stood at fourth, fifth and sixth positions with 616717 impressions (000s) sum, 613947 impressions (000s) sum and 585372 impressions (000s) sum respectively.

    Colors, Rishtey and Sony Entertainment Television secured seventh, eighth and ninth positions with 578653 impressions (000s) sum, 512119 impressions (000s) sum and 455355 impressions (000s) sum respectively.

    Sony Sab emerged as the new entrant replacing Dangal TV this week with 444958 impressions (000s) sum.

    Hindi Rural GEC

    No changes were observed in the rural market this week. Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 599647 impressions (000s) sum, 500096 impressions (000s) sum, and 438408 impressions (000s) sum.

    Rishtey, Dangal TV, Star Bharat, Zee TV, Big Magic, Star Plus and Colors also retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 385097 impressions (000s) sum, 321624 impressions (000s) sum, 318637 impressions (000s) sum, 229668impressions (000s) sum, 228622 impressions (000s) sum, 206696 impressions (000s) sum and 178040 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC, Star Plus and Colors retained their first and second position with 452933 impressions (000s) sum and 400613 impressions (000s) sum respectively.

    Zee TV, Sony Entertainment Television, Sony Sab, Star Bharat, Star Utsav, Sony Pal and Zee Anmol and &TV retained their third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 355705 impressions (000s) sum, 340689 impressions (000s) sum, 330276impressions (000s) sum, 295310 impressions (000s) sum, 202136 impressions (000s) sum, 178308 impressions (000s) sum and 160515 impressions (000s) sum and 132254 impressions (000s) sum respectively.