Tag: Zee TV

Zee TV’s Disruptive teaser campaign for Haiwan Grabs Eyeballs

MUMBAI: A collaboration that has spelt glorious success on television time and again, Zee TV and Balaji Telefilms are back again to reinvent the genre of science-fiction with elements of drama, romance and action for Indian television audiences with Haiwan: The Monster. This weekend primetime thriller is a magnum opus that promises to unleash the biggest monster viewers have seen so far on television. With the launch of this high-octane sci-fi drama, Zee TV introduced a disruptive campaign to pique people’s interest, generate curiosity, spark off conversations and have them guessing what’s coming their way!

By way of a teaser, the character of Haiwan was introduced to audiences across Mumbai, Delhi and Gujarat through a series of intriguing unbranded billboards featuring just the eerie eyes and fingers of the Haiwan with a warning message “Shehar Mitaane Aa Raha Hu Main”. This was strategically supported by RJs talking about such citings in the cities, asking listeners to guess what they thought the billboards were about, click pictures with the billboards and post it on social media with their interpretation of the same. Memes and posts by social media enthusiasts reacting to the campaign set the internet abuzz with speculation about the billboards. With an integrated approach cutting across mediums to drive conversations on the Haiwan, Zee TV had audiences sharing elaborate interpretations, resulting in a whopping number of engagements across Zee TV’s digital platforms.

In the second phase of this campaign, the hoardings finally revealed the brand, the show name, the characters and the concept. The social media platforms, too, were used to unveil the concept through interesting memes and video graphics. As a response to this, the engaged audience not only appreciated the initiative but also drove conversations on the Sci-Fi genre across Twitter and other social media platforms, leading to high-intensity organic promotions for the show.

Haiwan : The Monster follows the story of long-cherished friendships and a love triangle that sees a bromance turn to bad blood! The show premiered on 31st August at 7 pm and boasts of an extraordinary cast including Riddhima Pandit, Ankit Mohan, Param Singh, Hiten Tejwani, Dalljiet Kaur, Manini Misra among others.

September 6, 2019
BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

BENGALURU: Enterr 10 Television’s Hindi GEC Dangal returned to first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms (across genres list) in week 34 of 2019 (Saturday, 17 August 2019 to Friday, 23 August 2019, week or period under review). Two Hindi GECs – Sony Pictures Network India (SPN) flagship channel Sony Entertainment Television or SET and the Viacom18 flagship channel Colors returned to BARC’s across genres list on all platforms at the cost of two Hindi movies channels in week 34 of 2019.

Six Hindi GECs, two Tamil channels and one channel each from the Hindi movies and Telugu genres made up BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019. From the Network’s perspective, there were three channels from Star India, two channels from SPN and one channel each from B4U, Enterr10, the Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel). Eight of the channels in the list were on the pay platform and two were free to air or FTA.

In BARC’s weekly list of top 10 channels across genres on the pay platform, there were five Hindi GECs, three Telugu channels and one channel each from the Hindi movies and Tamil genres. There were three channels each from SPN and Star India, two channels from Viacom18 and one channel each from the Sun TV Network and Zeel in BARC’s across genres list on the pay platform. Besides the eight pay channels that were present in BARC’s weekly list of top 10 channels across genres on all platforms, the two more channels present in the across genres weekly list on the pay platform were SPN’s Hindi movies channel Sony Max and the Network18 associated Telugu GEC ETV Telugu. The Sun TV Network’s flagship Tamil GEC Sun TV headed the across genres on the pay platform weekly list.

In BARC’s weekly list of top 10 channels across genres on the free platform for week 34 of 2019, there were three channels each from the Bhojpuri, Hindi GEC and Hindi movies genres, and one channel from the Marathi genre. Four of the channels were from Enterr 10 Television, three were from B4U, two were from Zeel and one channel was from Skystar during the period under review. Quite obviously, Dangal headed this list also.

As mentioned above, Dangal headed BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 860.070 million weekly impressions as compared to second rank and 827.063 million weekly impressions in week 33.

Sun TV slipped a place to second rank in week 34 of 2019 with 850.711 million weekly impressions in week 34 of 2019 as compared to first rank and 902.564 million weekly impressions in the previous week.

Star India’s flagship Hindi GEC Star Plus climbed up a place to third place with 837.519 million weekly impressions as compared to fourth place and 751.106 million weekly impressions in week 33.

Star India’s flagship Telugu GEC Star Maa dropped a place to fourth rank with 784.095 million weekly impressions as compared to third rank and 761.055 million weekly impressions in week 33.

Zee TV jumped two places to fifth rank with 673.096 million weekly impressions in week 34 of 2019 as compared to seventh rank and 614.306 million weekly impressions in week 33.

SET re-entered the list at sixth rank with 661.005 million weekly impressions in week 34 of 2019.

Another SPN pay Hindi GEC Sony SAB climbed down one place to seventh rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 641.869 million weekly impressions as compared to sixth rank and 632.959 million weekly impressions.

B4U’s Hindi movies channel B4U Kadak dropped three places to eighth rank in week 34 of 2019 with 617.522 million weekly impressions as compared to fifth rank and 683.075 million weekly impressions in week 33.

Viacom18’s flagship Hindi GEC Colors reentered BARCs’ weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 569.158 million weekly impressions at ninth rank.

Star India’s flagship Tamil GEC dropped a place to tenth rank in week 34 of 2019 with 522.916 million weekly impressions as compared to ninth rank and 529.953 million weekly impressions in week 33.

September 3, 2019
BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

BENGALURU: Hindi movies such as Vidroh Lets Fight Back, Policewala Gunda 2, Dangerous Khiladi 3, and Dil Hi To Hai (Jackie Shroff) helped push up free-to-air (FTA) Hindi movie channel B4U Kadak to fifth rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms in week 33 of 2019 from sixth place in the previous week. The four movies were among the top 5 Hindi movies programmes in the combined urban and rural Hindi speaking markets – HSM (U+R) as well as in rural HSM – HSM (R) per BARC’s weekly lists of top 5 Hindi movies programmes in HSM (U+R) and HSM (R). Week 33 of 2019 (Saturday, 10 August 2019 to Friday, 16 August 2019) is the week or period under review.

Two other Hindi movies channels, Zee Cinema and Sony Max, both pay TV, thrust their way into the same list at eighth and tenth ranks respectively during the same week. Movies beamed on both these two pay Hindi movies channels had higher viewership in urban HSM or HSM (U) based on their presence in BARC’s weekly list of top 5 Hindi movies programmes in HSM (U) only. Two major Hindi GECs – Colors and Sony Entertainment Television which exited the BARC across genres list on all platforms, however had the solace of retaining their presence in BARC’s weekly list of to 10 pay channels across genres with improvement in their respective ranks in week 33 of 2019 vis-à-vis week 32. BARC’s weekly list of top 10 channels across genres on all platforms had three Hindi movies channels in the week as compared to only one in the previous week.

Four Hindi GECs, three Hindi movies, two Tamil and one Telugu channel comprised BARC’s weekly list of top 10 channels across genres on all platforms. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd and one channel each from B4U, Enterr 10 Television and the Sun TV Network. Hence there were more regional languages – especially Telugu and Tamil, and Hindi movies combined than there were Hindi GECs in BARC's weekly lists of top 10 channels across genres on all platforms during the period under review.

In the case of BARC’s weekly list of top 10 pay channels across genres, like in week 32 of 2019, there were five Hindi GECs, two each of Hindi movies and Tamil channels and one Telugu channel in week 33. The channels were the same in week 33 as in week 32 with some shuffling in ranks. From the network’s perspective, there were three channels each from SPN and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18. In BARC’s weekly list of top 10 pay channels across genre in week 33 of 2019 were occupied by a Tamil (Sun TV) and Telugu (Star Maa) like in week 32. A Hindi GEC in the form of Star India’s flagship Hindi GEC Star Plus was at third rank in this BARC list in week 33. As mentioned above, the eight pay channels in BARC's weekly list of top 10 channels across genres on all platforms were also present in BARC’s weekly list of top 10 pay channels across genres, along with Zee Cinema and Sony Max in week 33 of 2019.

This article’s focus hereon will be on ‘all platforms’ – BARC publishes three across genres weekly lists – on all platforms, on pay platforms and on free platforms. There were eight pay channels and two FTA channels in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019, same as in week 32.

Sun TV Network's flagship Tamil GEC Sun TV reclaimed first rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019 with 902.564 million weekly impressions as compared to second rank and 870.981 million weekly impressions in week 32.

At second rank in week 33 of 2019 was Enterr 10 Television’s FTA Hindi GEC Dangal with 827.063 million weekly impressions as compared to first rank and 872.724 million weekly impressions the previous week.

Star India’s Telugu GEC Star Maa retained its third rank in week 33 of 2019 with 761.055 million weekly impressions as compared to 767.337 million wekly impressions in week 32.

Star India’s flagship pay Hindi GEC Star Plus also retained its fourth place in week 33 of 2019 with 751.106 million weekly impressions as compared to 719.127 million weekly impressions in week 32.

As mentioned above, B4U’s FTA Hindi Movies channel B4U Kadak climbed to fifth rank in week 33 of 2019 with 683.075 million weekly impressions as compared to sixth rank and 651.413 million weekly impressions.

SPN’s pay Hindi GEC Sony Sab climbed up a place to sixth rank in week 33 of 2019 with 632.959 million weekly impressions as compared to seventh rank and 621.116 million weekly impressions in week 32.

Zeel’s flagship Hindi GEC Zee TV dropped two place in week 33 of 2019 to seventh rank with 614.306 million weekly impressions as compared to 678.991 million weekly impressions.

Zeel’s pay Hindi movies channel Zee Cinema found a place in BARC’s weekly lists of top 10 channels across genres on all platforms with 602.894 million weekly impressions in week 33 of 2019.

Star India’s flagship Tamil GEC Star Vijay climbed a place to ninth rank with 529.953 million weekly impressions in week 33 of 2019 as compared to tenth rank and 522.129 million weekly impressions in week 32.

SPN’s Hindi movies channel Sony Max also entered BARC’s weekly list top 10 channels across genres on all platforms at tenth rank with 523.074 million weekly impressions.

August 27, 2019
ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to access ZEE5’s huge library of 100,000 hours of entertainment content through subscription packs available at any of Eurostar and its partner outlets across GCC.

Customers in UAE and other GCC markets can now buy any ZEE5 subscription pack by simply walking into their nearest EUROSTAR retail outlet and choosing between ZEE5’s daily, weekly, monthly and annual subscription packs, at 1.49 AED, 5.99 AED, 18.99 AED and 149.99 AED respectively without needing a credit card. Select outlets will also provide a full product demo for interested customers.

A subscription to ZEE5 will provide EUROSTAR customers in the GCC access to 100,000 hours of content in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s content catalogue spans across 2000+ movies including Bollywood Blockbusters and World Digital Premieres like Simmba (Ranveer Singh), Kedarnath (Sushant Singh Rajput, Sarah Ali Khan), Veere Di Wedding (Kareena Kapoor Khan), TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir (starring Dia Mirza) and The Final Call (starring Arjun Rampal) and much more. The bouquet also packs in 60+ Live TV channels including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, top news channels, and others.

Archana Anand, Chief Business Officer, ZEE5 Global said, “With the largest range of Indian content including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 Is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make ZEE5 available through their outlets.”

Shaan Jethwani, Executive Director of Eurostar said "We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers TV watching, coupled with Eurostar's legacy on Pay TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”

Customers can access ZEE5’s huge content bouquet on five different devices at any given time across mobile phones, tablets, laptops, desktops, smart TVs, etc.

August 20, 2019

BARC week 32: SET bags third position in urban, Zee TV slips to fifth position

MUMBAI: In week 32 (3 August to 9 August) of BARC India ratings, Hindi GEC Sony Entertainment Television has moved to third position from fourth in the last week in urban HSM with 360719 weekly impressions (000s). The channel continues to hold its seventh position in rural HSM and fifth position on pay platform.

Zee TV has slipped down to fifth position from third in week 32 in the urban segment. Big Magic and &TV have exchanged their positions at eighth and ninth places. Star Plus, Sony SAB, Sony Entertainment Television, Colors, Zee TV, Dangal, Star Bharat, Big Magic, &TV and Star Utsav were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Hindi GEC Urban

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 32
1	STAR Plus	454541
2	SONY SAB	426085
3	Sony Entertainment Television	360719
4	Colors	357045
5	Zee TV	351523
6	Dangal	215562
7	STAR Bharat	209585
8	Big Magic	109323
9	&TV	106343
10	STAR Utsav	105814
HSM (Urban) : NCCS All : 2+ Individuals

On the free platform Dangal, Big Magic, DD National, DD Bharati, AA Arunprabha, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were the top eight channels.

Hindi GEC Free Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 32
1	Dangal	675234
2	Big Magic	403793
3	DD National	52723
4	DD Bharati	5012
5	DD Arunprabha	3273
6	DD Uttar Pradesh	2554
7	DD Madhya Pradesh	1954
8	DD Rajasthan	1798
HSM (U+R) : NCCS All : 2+ Individuals

The pecking order of the channels on the pay platform remained unchanged. Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Dangal, Star Utsav, &TV and Sony Pal were at first, second, third, fourth, fifth, six, seventh, eighth, ninth and tenth position respectively.

Hindi GEC Pay Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 32
1	STAR Plus	694310
2	Zee TV	648453
3	SONY SAB	603442
4	Colors	536001
5	Sony Entertainment Television	512587
6	STAR Bharat	327180
7	Dangal	195153
8	STAR Utsav	182092
9	&TV	141922
10	Sony Pal	137975
HSM (U+R) : NCCS All : 2+ Individuals

No changes were observed in the pecking order of the channels in rural HSM. Top 10 channels were Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Star Utsav and Zee Anmol.

Hindi GEC Rural HSM

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 32
1	Dangal	654826
2	Big Magic	371750
3	Zee TV	298970
4	STAR Plus	242089
5	SONY SAB	181399
6	Colors	180234
7	Sony Entertainment Television	152922
8	STAR Bharat	118440
9	STAR Utsav	76672
10	Zee Anmol	75749
HSM (Rural) : NCCS All : 2+ Individuals

August 19, 2019

BARC week 30: Dangal pips pay channels to head all platforms across genres list

BENGALURU: Enterr 10 Television’s free to air (FTA) Hindi GEC headed Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genres on all platforms in week 30 of 2019 (Saturday, 20 July 2019 to Friday, 26 July 2019, week under review). As a matter of fact, Dangal was the only FTA channel in BARC’s weekly list of top 10 channels on all platforms across genres, a list which quite obviously was a skewed image starting rank 2 onward of BARC’s weekly list of top 11 pay channels across genres for the first nine ranks. BARC also lists out the top 11 free channels across genres every week. This report covers the former two lists.

Top 10 channels on all platforms and Top 11 pay channels across genres

Six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu genres comprise BARC’s weekly list of top 10 channels across genres on all platforms. There were three channels each from the Star India Network and Sony Pictures Network India (SPN), and one channel each from Enterr 10 Television, Sun TV Network, Network18-Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) in BARC’s across genres on all platforms for week 30 of 2019.

In comparison, there were five Hindi GECs, two channels each from the Tamil and Telugu genres and one channel each from the Hindi movies and Kannada genres in BARC’s weekly list of top 11 pay channels across genres. From the networks’ perspective, there were three channels each from Star India and SPN, two channels each from Zeel and Netwrok18-Viacom18 and one channel from the Sun TV Network.

As mentioned above, Dangal headed BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019. The channel climbed up one place to first rank with 866.547 million weekly impressions in week 30 of 2019 from second rank and 781.501 million weekly impressions in week 29. Dangal retained first spot in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 with 665.082 million weekly impressions as compared to 589.591 million weekly impressions in week 29. Dangal was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market HSM (U+R) as well as in HSM (R) and was ranked sixth in HSM (U). Dangal also headed BARC’s weekly list of top 8 free Hindi GECs during the week under review.

Slipping to second rank in BARC’s weekly list of top 10 channels on all platforms across genres and retaining first rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019 was the Sun TV Network’s flagship Tamil GEC Sun TV with 852.575 million weekly impressions as compared to 863.550 million weekly impressions in week 29 in both the across genres lists. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in Tamil Nadu and Puducherry.

Climbing up to third place in BARC’s weekly list of top 10 channels on all platforms across genres and to second spot in BARC’s weekly list of top 11 pay channels was Star India’s flagship Telugu GEC Star Maa in week 30 of 2019 with 789.084 million weekly impressions as compared to 683.816 million weekly impressions in week 29 in both the across genres lists. Star Maa was ranked fifth and fourth in BARC’s weekly lists of top 10 channels on all platforms across genres and BARC’s weekly list of top 11 pay channels across genres respectively in week 29. Star Maa also headed BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh/Telangana market.

Dropping a place to fourth rank in BARC’s weekly list of top 10 channels on all platforms across genres and to third spot in BARC’s weekly list of top 11 pay channels was Star India’s flagship Hindi GEC Star Plus. The channel garnered 775.771 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019 as compared to 708.740 million weekly impressions in week 29. Star Plus scored 773.598 million weekly impressions in week 30 of 2019 BARC’s weekly list of top 11 pay channels across genres as compared to 708.740 million weekly impressions. Star Plus was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) market list, fourth in the HSM (R) list and was ranked first in the HSM (U) list in week 30 of 2019. Further, Star Plus headed BARC’s weekly list of top 10 Hindi pay GECs during the week under review.

Also dropping a place to fifth rank in BARC’s weekly list of top 10 channels on all platforms across genres and falling a place to fourth spot in BARC’s weekly list of top 11 pay channels across genres was Zeel’s flagship Hindi GEC Zee TV. Zee TV scored 728.652 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019 as compared to fourth rank and 693.440 million weekly impressions in the previous week. Zee TV had 726.127 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to third rank and 691.204 million weekly impressions in week 29. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U). Zee TV was ranked second in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s Hindi GEC Sony Sab climbed a place to sixth rank from seventh rank in BARC’s weekly list of top 10 channels on all platforms across genres and to fifth place from sixth spot in BARC’s weekly list of top 11 pay channels across genres. Sony Sab garnered 581.451 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres during the period under review as compared to 551.715 million weekly impressions in week 29. Sony Sab had 577.502 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to 547.408 million weekly impressions in week 29. Sony Sab was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), second in HSM (U) sixth in HSM (R). Sony Sab was ranked third in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

Star India’s flagship Tamil GEC Star Vijay also climbed a place to seventh rank from eighth rank in and BARC’s weekly list of top 10 channels on all platforms across genres and from seventh to sixth rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019. The channel garnered 554.680 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 531.446 million weekly impressions in the previous week. In BARC’s weekly list of top 10 pay channels across genres, Star Vijay scored 554.672 million weekly impressions in week 30 of 2019 as compared to 531.446 million weekly impressions in week 29. Star Vijay was ranked second in BARC’s weekly list of top 5 Tamil channels in Tamil Nadu and Puducherry.

Viacom18’s flagship Hindi GEC Colors dropped to eight place from sixth rank in BARC’s weekly list of top 10 channels on all platforms across genres and from fifth to seventh rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019. Colors garnered 552.502 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 563.058 million weekly impressions in week 29. In BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019, Colors scored 550.042 million weekly impressions as compared to 558.873 million weekly impressions in week 29. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM(U+R), HSM (R) and HSM (U). Colors was ranked fourth in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s flagship Hindi GEC Sony Entertainment Television or SET climbed a rank to ninth place from tenth place in BARC’s weekly list of top 10 channels on all platforms across genres and to eighth rank from ninth spot in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019. SET scored 532.703 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 504.481 million weekly impressions in week 29. In BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019, SET scored 531.357 million weekly impressions as compared to 502.417 million weekly impressions in week 29. SET was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), seventh in HSM (R) and fourth in HSM (U). SET was placed fifth in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s Hindi movies channel Sony Max dropped a place to tenth rank from ninth in BARC’s weekly list of top 10 channels on all platforms across genres and to ninth rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019 from eighth spot in week 29. Sony Max scored 501.292 million weekly impressions during the period under review as compared to 504.481 million weekly impressions in week 29 in BARC’s weekly list of top 10 channels on all platforms across genres. Sony Max garnered 499.359 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to 519.990 million weekly impressions in week 29. Sony Max was ranked first in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and HSM (U) and second in HSM (R). Sony Max was also ranked first in BARC’s weekly list of top 5 pay Hindi movies channels in week 30 of 2019.

Entering BARC’s weekly list of top 11 pay channels across genres at rank 10 was Zeel’s flagship Kannada GEC Zee Kannada with 467.511 million weekly impressions in week 30 of 2019. Zee Kannada was ranked first in BARC’s weekly list of top 5 Kannada channels in the Karnataka market.

The Network18-Viacom18 related Telugu GEC ETV Telugu also entered BARC’s weekly list of top 11 pay channels across genres at rank 11 with 450.861 million weekly impressions in week 30 of 2019. ETV Telugu was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh/Telangana market.

August 2, 2019
BARC week 29: Sun TV back on top as ICC Cricket World Cup tourney ends

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back on top as the most watched channel across genres on all platforms in Broadcast Audience Research Council of India (BARC) weekly lists of top channels in week 29 of 2019. (Saturday 13 July 2019 to Friday 19 July 2019, week under review). With India out of the premier cricket tourney after the surprise loss to New Zealand, interest in the final match between England and New Zealand seemed to have waned in India, despite the nail-biting photo-finish. Star Sports 1 Hindi, the occupant of numero uno rank in the previous weeks’ lists failed to find a place in BARC’s weekly list of top 10 channels across genres, or the top 11 Pay channels across genres – Sun TV headed both the lists. Further, DD Sports which also aired the tournament exited BARC’s weekly list of top 10 Free channels across genres during the week under review.

For week 29 of 2019, BARC has posted the following across genres lists: Top 10 channels across genres across platforms; Top 11 Pay channels across genres; and Top 11 Free channels across genres. For week 28, the ratings agency had posted only the top 10 channels list for across platforms, pay channels and Free channels across genres.

BARC’s weekly list of top 10 channels across genres on all platforms

Six Hindi GECs, two Tamil channels and one channel each from the Telugu and Hindi movies comprised BARC’s weekly list of top 10 channels across genres in week 29 of 2019. From the network’s perspective, there were three channels each from Sony Pictures Network India (SPN) and Star India and one channel each from Enterr 10 TV, Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel)

As mentioned above, Sun TV headed BARC’s weekly list of top 10 channels with 863.550 million weekly impressions in week 29 of 2019 as compared to second rank and 843.786 million weekly impressions in the previous week.

At second rank was Enterr 10 TV’s FTA Hindi GEC Dangal with 781.501 million weekly impressions in week 29 of 2019 as compared to 762.595 million weekly impressions in the previous week. Moving up a place to third rank in week 29 of 2019 was Star India’s flagship Hindi GEC Star Plus with 708.740 million weekly impressions as compared to fourth rank and 694.567 million weekly impressions in the previous week.

Moving up two places to fourth rank was Zeel’s flagship Hindi GEC Zee TV with 693.440 million weekly impressions in week 29 of 2019 as compared to sixth rank and 676.868 million weekly impressions in week 28. Retaining its previous week’s rank five was Star India’s flagship Telugu GEC Star Maa in week 29 of 2019 with 683.816 million weekly impressions as compared to 689.795 million weekly impressions in week 28.

Climbing up three places to sixth rank was Viacom18’s flagship Hindi GEC Colors with 563.058 million weekly impressions in week 29 of 2019 as compared to ninth rank and 526.158 million weekly impressions in week 28.

Climbing up a place to seventh rank in week 29 of 2019 was SPN’s Hindi GEC Sony Sab with 551.715 million weekly impressions as compared to eighth rank and 530.349 million weekly impressions in week 28. Dropping a rank to eighth place in week 29 of 2019 was Star India’s flagship Tamil GEC Star Vijay with 531.446 million weekly impressions as compared to seventh rank and 545.135 million weekly impressions in week 28.

SPN’s Hindi movies channel Sony Max climbed a place to ninth rank in week 29 of 2019 with 522.040 million weekly impressions as compared to tenth rank and 496.497 million weekly impressions in week 28. SPN’s flagship Hindi GEC Sony Entertainment Television (SET) re-entered BARC’s weekly list of top 10 channels across genres in week 29 of 2019 with 504.481 million weekly impressions.

BARC’s weekly list of top 11 pay channels across genres

Four Star India channels, three channels from SPN, two channels from Zeel and one channel each from Sun TV Network and Viacom18 made up BARC’s weekly list if top 11 pay channels across genres in week 29 of 2019. Five Hindi GECs, three Hindi movies channels, two Tamil channels and one Telugu channel comprised BARC’s weekly list of top 11 pay channels across genres in week 29 of 2019.

As mentioned above, here also, Sun TV headed BARC’s weekly list with 863.550 million weekly impressions in week 29 of 2019 as compared to second rank and 843.786 million weekly impressions in the previous week. Star Plus also climbed a place to second rank in week 29 of 2019 with 705.707 million weekly impressions as compared to third rank and 690.613 million weekly impressions in week 28.

Climbing up two places to third rank was Zee TV with 691.204 million weekly impressions as compared to fifth rank and 674.518 million weekly impressions in the previous week. Retaining to fourth rank in week 29 of 2019 was Star Maa with 683.816 million weekly impressions as compared to 689.795 million weekly impressions in week 28.

Colors climbed up three places to fifth rank in BARC’s weekly list of top 11 pay channels across genres in week 29 of 2019 with 558.873 million weekly impressions as compared to eighth rank and 522.718 million weekly impressions in week 28. Sony Sab climbed up a place to sixth rank in week 29 of 2019 with 547.408 million weekly impressions as compared to seventh rank and 526.128 million weekly impressions in the previous week.

Star Vijay dropped a place to seventh rank with 531.446 million weekly impressions as compared to sixth rank and 545.135 million weekly impressions in week 28. Sony Max was on eight rank in week 29 of 2019 with 519.990 million weekly impressions as compared to ninth rank and 495.560 million weekly impressions in week 28.

SET climbed up a place to ninth rank in week 29 of 2019 with 502.417 million weekly impressions as compared to tenth rank and 487.728 million weekly impressions in week 28. Zeel’s Hindi Movies channel Zee Cinema and Star India’s Hindi Movies channel entered BARC’s weekly list if top 11 pay channels in week 29 of 2019 at tenth rank with 497.790 million weekly impressions and at eleventh rank with 460.007 million weekly impressions respectively.

BARC’s weekly list of top 11 Free channels across genres

Four channels from Enterr 10 Television, three channels each from B4U Media and Zeel and one channel from Skystar comprised BARC’s weekly list of top 11 free channels across genres in week 29 of 2019. Four Hindi Movies channels, two Bhojpuri channels two Hindi GECs and one channel each from the Bhojpuri, Marathi and Music genres comprised BARC’s weekly list of top 11 free channels across genres during the week under review.

Dangal retained its previous week’s first rank in week 29 of 2019 with 589.951 million weekly impressions as compared to 593.000 million weekly impressions in week 28. Zeel’s Hindi GEC Big Magic also retained its previous week’s second rank with 358.730 million impressions as compared to 395.972 million weekly impressions in week 28.

B4U Media’s Hindi Movies channel B4U Kadak also retained its previous week’s third rank with 347.208 million weekly impressions as compared to 307.206 million weekly impressions in week 28. Enterr 10 TV’s Marathi channel Fakt Marathi climbed up a place to fourth rank in week 29 of 2019 with 184.384 million weekly impressions as compared to fifth rank and 197.780 million weekly impressions in week 28.

Enterr 10 TV’s Bhojpuri movies channel Bhojpuri Cinema climbed up a place to fifth rank in week 29 of 2019 with 160.117 million weekly impressions as compared to sixth rank and 172.979 million weekly impressions in week 28. B4U Media’s Bhojpuri Movies channel B4U Bhojpuri climbed three places in week 29 of 2019 with 154.732 million weekly impressions to sixth rank as compared to ninth rank and 154.067 million weekly impressions in week 28.

Zeel’s Bhojpuri channel Big Ganga also climbed a place to seventh rank in week 29 of 2019 with 154.732 million weekly impressions as compared to eighth rank and 154.924 million weekly impressions in week 28. B4U Media’s Hindi Movies channel dropped a place to eight rank in week 29 of 2019 with 130.537 million weekly impressions as compared to seventh rank and 164.568 million weekly impressions in week 28

Skystar’s Hindi Movies channel Skystar Movies entered BARC’s weekly list if top 11 free channels across genre in week 29 of 2019 at ninth rank with 124.183 million weekly impressions. Enterr 10 TV’s Hindi Movies channel Enterr 10 also entered BARC’s across genres free channels list in week 29 of 2019 with 102.757 million weekly impressions. Zeel’s music channel Zing dropped a place to eleventh rank in week 29 of 2019 with 100.580 million weekly impressions as compared to tenth rank and 107.974 million weekly impressions in week 28.

July 26, 2019

BARC week 28: Hindi GEC observes no changes

MUMBAI: In week 28 of BARC India's ratings, no changes were observed in the Hindi GEC urban + rural Hindi speaking market (HSM). Dangal was leading in the urban + rural segment of Hindi GECs with 760323 weekly impressions (000s). Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Big Magic, Star Bharat, Star Utsav and Sony Pal were seen at second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Dangal	760323
2	STAR Plus	670964
3	Zee TV	647652
4	SONY SAB	518048
5	Colors	513170
6	Sony Entertainment Television	474399
7	Big Magic	471906
8	STAR Bharat	331159
9	STAR Utsav	154322
10	Sony Pal	138022
HSM (U+R) : NCCS All : 2+ Individuals

Hindi GEC rural:

In Hindi GEC rural HSM, no changes were observed. Top 10 channels in the segment were Dangal, Big Magic. Zee TV, Star Plus, Colors, Sony Sab, Sony Entertainment Television, Star Bharat, Star Utsav and Sony Pal.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Dangal	564622
2	Big Magic	359625
3	Zee TV	283853
4	STAR Plus	243224
5	Colors	182142
6	SONY SAB	162790
7	Sony Entertainment Television	126296
8	STAR Bharat	122430
9	STAR Utsav	65644
10	Sony Pal	63922
HSM (Rural) : NCCS All : 2+ Individuals,

Hindi GEC urban:

In the week 28 of BARC India, Star Plus continued to lead in the Hindi GEC urban HSM followed by Zee TV, Sony Sab, Sony Entertainment Television, Colors, Star Bharat, Dangal, Big Magic, &TV and Star Utsav.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	STAR Plus	427740
2	Zee TV	363799
3	SONY SAB	355258
4	Sony Entertainment Television	348103
5	Colors	331029
6	STAR Bharat	208729
7	Dangal	195701
8	Big Magic	112281
9	&TV	96509
10	STAR Utsav	88679
HSM (Urban) : NCCS All : 2+ Individuals,

Top 5 Hindi GEC programmes in urban + rural HSM:

Zee TV’s three shows were in the list of top 5 programme in urban + rural HSM. Kundali Bhagya and Kumkum Bhagya were at first and second positions respectively. Star Plus’ Yeh Rishta Kya Kehlata Hai was in the third position followed by Zee TV’s Guddan Tumse Naa Ho Payega and Sony Sab’s Taarak Mehta Ka Ooltah Chashma.

Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	14710
2	Zee TV	KUMKUM BHAGYA	13452
3	STAR Plus	YEH RISHTA KYA KEHLATA HAI	10633
4	Zee TV	GUDDAN TUMSE NAA HO PAYEGA	8359
5	SONY SAB	TAARAK MEHTA KA OOLTAH CHASHMA	8160
HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals,

Top 5 programmes in rural HSM:

In rural HSM, Zee TV’s Kundali Bhagya and Kumkum Bhagya were at first and second positions respectively followed by three Dangal shows i.e. Mahima Shanidev Ki, Baba Aiso Var Dhundo and Dwarkadheesh Bhagwan Shree Krishna


Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	6716
2	Zee TV	KUMKUM BHAGYA	6306
3	Dangal	MAHIMA SHANIDEV KI	5970
4	Dangal	BABA AISO VAR DHUNDO	4449
5	Dangal	DWARKADHEESH BHAGWAAN SHREE KRISHNA	3881
HSM (Rural) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals,

Top 5 programmes urban HSM:

In urban HSM, Kundali Bhagya was in first position, Yeh Rishta Kya Kehlata Hai in second position, Kumkum Bhagya in third position, Taarak Mehta Ka Ooltah Chasma in fourth position and Yeh Rishtey Hai Pyaar Ke in fifth position.

Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	7994
2	STAR Plus	YEH RISHTA KYA KEHLATA HAI	7219
3	Zee TV	KUMKUM BHAGYA	7146
4	SONY SAB	TAARAK MEHTA KA OOLTAH CHASHMA	5918
5	STAR Plus	YEH RISHTEY HAIN PYAAR KE	5346
HSM (Urban) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals,

July 18, 2019

Star Plus retains leadership position in Hindi GEC urban in BARC week 25

MUMBAI: &TV emerged as the new player in the space by replacing Star Utsav in its tenth position in Hindi GEC (U+R) according to the Broadcast Audience Research Council (BARC) of India data for week 25 of 2019. In rural areas, Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. In urban areas, Star Plus retained its leadership position.

Hindi GEC (U+R)

Dangal TV retained its first position this week, followed by Zee TV and Star Plus that stood at second and third positions respectively. Big Magic jumped to the fourth from second position as compared to the previous week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat continued to be in their fifth, sixth, seventh and eighth positions respectively. This week &TV emerged as the new player in the space by replacing Star Utsav in its tenth position.

Hindi Rural GEC

In rural areas, Dangal TV, Big Magic, Zee TV, Star Plus continued to be in first, second, third and fourth positions respectively. Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. Sony Entertainment Television, Star Bharat, Sony Pal and Star Utsav also retained their seventh, eighth, ninth and tenth positions respectively.

Hindi Urban GEC

In urban areas, Star Plus retained its leadership position. Zee TV and Sony Sab exchanged their second and third positions respectively. Sony Entertainment Television and Colors also interchanged their fourth and fifth positions respectively. Star Bharat, Dangal, Big Magic, &TV and Sony Pal retained their sixth, seventh, eighth, ninth and tenth positions respectively as compared to the last week.

June 28, 2019
With Over 2 Billion Views, ZEE TV’s #DanceKaJungistaan Challenge goes viral on Tik Tok

MUMBAI: With a view to leverage the fan frenzy that surrounds the return of a dance franchise as iconic as Dance India Dance and to create an exciting touch-point for viewers to feel actively included in the mass anticipation and countdown towards the launch of its seventh season, the marketing machinery of Zee TV has innovated yet again by partnering with the short video platform Tik-Tok. With the latest season introducing an all-new format of weekly knock-outs much like a sports league where 16 dance champions representing the 4 zones of India will be pitted against each other in the #DanceKaJungistaan, the Tik Tok #DanceKaJungistan challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the 4 zonal teams – North Ke Nawabs, East Ke Tigers, West Ke Singhams and South Ke Thalaivas as a sign of their support to their favourite zones on the show. In its first two hours of announcement, the dance challenge was viewed by over 25 million users across the globe and a week down, it has crossed a staggering 2 Billion Views and continues to receive entries from various age groups as the challenge has gone viral on the Tik-Tok app.

Prathyusha Agarwal, Chief Marketing Officer, ZEE commented, “The impact Dance India Dance, as a franchise, has had on the lives of countless aspiring dancers from every corner of the country stands testimony to its hallowed position as the singular game-changer for dance on Indian television. With the new season of Dance India Dance presenting audiences with a hyper-competitive format between the four zones of the country, we were keen to ride on a platform that lets fans take over the signature moves of each zone and make them their own and demonstrate their fandom for DID. With Tik Tok fast becoming the platform for mass creative expression and entertainment in India, it was the right avenue for democratizing the power of the DID stage and making it even more accessible. We are overwhelmed by the kind of response to our dance challenge and it only encourages us to further innovate and provide interactive experiences for our viewers.”

Sachin Sharma, Director, Sales and Partnerships, TikTok India said, “TikTok provides an opportunity to brands to connect with its target audience in the most entertaining and engaging way. Through 15-second short videos, everyone engaging on TikTok is making every second count." He further added, "We have seen a lot of dancers and choreographers making interesting content and sharing it with the community at large. The enormous success of ZEE TV’s #DanceKaJungistaan Dance Challenge is another example of how TikTok inspires users to share their passion and creative expression through their videos. We look forward to finding more synergies with the team at Zee to promote their content on TikTok."

The exciting season kicked off with the judges trio – superstar Kareena Kapoor Khan, the King of Hooksteps and the Boss of Dance – Bosco Martis and the ultimate swag star – the reigning rapper with killer moves – Raftaar dancing up a storm in the grand premiere episode and the journey of Jungistan has barely begun. Stay tuned to the show on Zee TV at 8 PM every Sat-Sun for all this action and more!

June 27, 2019