Tag: Zee TV

Zee TV unveils an anthem for the Indian Pro Music League at Zee Rishtey Awards 2020

MUMBAI: Zee TV has been a front-runner in revolutionising television content over the past three decades and it is all set to change the face of music reality shows once again with its latest non-fiction property, the Indian Pro Music League (IPML). In what will be a clutter-breaking format innovation, Zee TV is all set to present audiences with the world’s first ever music league in early 2021. While the world of sports has seen several league competitions, this unique music league will have six teams representing different regions of India, battling it out against each other in a musical championship. Each of these six teams supported by leading Bollywood and sports celebrities will have top playback singers as their captains, one reality show star and one fresh voice. The likes of Mika Singh, Kailash Kher, Sajid Khan, Shaan, Ankit Tiwari, Javed Ali, Asees Kaur, Bhoomi Trivedi, Akriti Kakar, Payal Dev, Neha Bhasin, Shilpa Rao have been signed on to captain the six zonal teams.

For such a mammoth music reality show, the channel is launching a vibrant anthem at the Zee Rishtey Awards 2020 that will have each of its 12 team captains coming together for the very first time. Composed by Sajid – Wajid, this musical masterpiece is amongst the last few compositions of the duo before Wajid Khan’s tragic demise.

Composer of the Indian Pro Music League Anthem, Sajid Khan said, “In my entire career, the Indian Pro Music League Anthem has taken me the longest time to compose and record. Wajid and I were kicked about it when it came to us and we worked on it day and night. This is one of our last pieces of the composition together and hence, I am very emotional about it and it is very close to my heart. What makes this even more magical is that we have 18 top singers singing such an anthem for the very first time. Talking about the anthem, it is quite different from our usual compositions. It is upbeat, charged with passion and has a lot of regional flavours to it. I can’t wait and watch to see the audience’s reaction.”

While the anthem being Wajid’s swansong makes it special in itself, the sheer scale of the anthem will also leave you awestruck. The Indian Pro Music League Anthem, which showcases the different regional flavours of the six zonal teams Mumbai Warriors, Delhi Dhurandhars, UP Dabbangs, Punjab Lions, Bengal Tigers and Gujarat Rockers has been written by five lyricists – Danish Sabri (son of Iqbal Sabri), Paresh Hingu, Prashant Hingole, Perry ji and Sajid Khan. Programmed by 3 programmers – Aditya Dev, Aamir and Ashish Seghal, the Indian Pro Music League Anthem also boasts of one of the biggest orchestra ensembles. The orchestra of more than 80 people, comprising 40 violins and 6 cellos, amongst several other instruments. Apart from the 12 captains, the track also features the vocal stylings of the six reality stars – Purva Mantri, Rupali Jagga, Hemant Brijwasi, Salman Ali, Rituraj Mohanty and Ankush Bhardwaj who are a part of the six zonal teams.

The Indian Pro Music League Anthem was unveiled at the Zee Rishtey Awards 2020 on 27 December on Zee TV.

December 29, 2020
BARC week 50: Sony Sab swings up on pay platform

MUMBAI: Sony Sab has regained its position by replacing Zee TV on the third spot on pay platform in week 50 (Saturday 12 December 2020 to Friday 18 December 2020) of Broadcast Audience Research Council of India (BARC) data. For the first time in many weeks, &TV has made it into the list of top ten channels on pay platform. Star Plus, Colors and Sony Sab have continued to remain top three channels on both pay platform and urban market.

Pay Platform

In week 50 of BARC India ratings, top ten channels on pay platform were Star Plus, Colors, Sony Sab, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.

Urban

In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey, and Star Bharat in week 50 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 50 of BARC India ratings.

Free Platform

On the free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 50 of BARC India ratings.

December 24, 2020
Zee TV kickstarts digital auditions for Indian Pro Music League

MUMBAI: Zee TV in collaboration with Fathom Pictures is all set to present audiences in early 2021 with the world’s first ever music league, the ‘Indian Pro Music League’ (IPML), an innovative reality show.

While the world of sports has seen several league competitions, this first-of-its-kind music league will have six team mascots – Shraddha Kapoor, Riteish Deshmukh, Govinda, Rajkummar Rao, Bobby Deol and Suresh Raina – representing different regions of India. Each of these teams will have celebrated playback singers, one male and one female vocalist as their captains. To add to this pool of talent, the Bollywood music celebrities are in search of six fresh voices from various regions of the country, one for each team, who will get a chance to be a part of this league.

Taking forward its legacy of recognising amazing singers and giving them a platform to showcase their talent, Zee TV has launched the biggest digital audition for Indian Pro Music League to scout for six talented music aspirants. Digital auditions started from 12 December 2020 and will go on till 26 December, 2020.

Participation will only be possible for contestants who register at www.ipml.in and upload a video of their performance on the site. The video should be no more than three minutes long and no less than 2 minutes. Sung completely in Hindi with no background score of the original track, the performance should be crisp and clear. Once the video has been uploaded and participants accept all the rules and regulations, they will receive a message confirming that their entry has been accepted. However, out of the countless aspiring singers who send in their audition videos, only six of the best voices will be selected.

Zee TV business head Aparna Bhosle said, "Zee TV has always believed in leveraging the strength of its reality formats to give the country's fresh talent an opportunity to chase their dreams. Having announced the world's first ever music league last month, we now set out in search of six fresh voices from across the length and breadth of the country to each be a part of the six teams that will compete in the league. With the show presenting a once-in-a-lifetime opportunity to train under some of the finest playback singers in the industry and be a part of teams whose mascots are entertainment industry’s biggest celebrities; singing aspirants are advised not to miss the bus and send in their entries via the digital auditions. With the Indian Pro Music League, the idea is to infuse the space of music reality television with the same energy and competitive spirit that is typical of a sports league, so the excitement only mounts from here on.”

Singer Ankit Tiwari added, “While Zee TV has shaped the careers of many aspiring singers, with Indian Pro Music League, they are launching the biggest digital search for six fresh singing sensations and giving them a platform, not only to write a better tomorrow, but also to learn from musical geniuses who will be a part of their team. I’m extremely happy that I am getting the opportunity to be part of such a game changing show and I would like to urge India’s incredibly talented singers to send in their digital auditions to be a part of the show.”

December 19, 2020
BARC week 49: Zee TV replaces Sony Sab on pay platform

MUMBAI: Zee TV has pipped Sony Sab for the third spot on pay platform in week 49 (Saturday 5 December 2020 to Friday 11 December 2020) of Broadcast Audience Research Council of India (BARC) data. Sony TV has slipped down to sixth place on in urban market. Colors has continued to retain the second position on both pay platform and urban market.

Pay Platform

In week 49 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors,Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat, and Colors Rishtey.

Urban Market

In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey, and Star Bharat in week 49 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 49 of BARC India ratings.

Free Platform

On the free platform Star Utsav, Zee Anmol,Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharati were the top ten channels in week 49 of BARC India ratings.

December 17, 2020
BARC week 47: Sony Sab returns to form

MUMBAI: Sony Sab has regained its position on pay platform, replacing Zee TV on the second spot in week 47 (Saturday 21 November 2020 to Friday 27 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.

Pay Platform

In week 47 of BARCIndia ratings, the top ten channels on pay platform were Star Plus, Sony Sab, Zee TV, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and Colors Rishtey.

Urban Market

In the urban market, the top ten channels were Star Plus,Sony Sab, Colors,Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal and Zee Anmol in week 47 of BARCIndia ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Zee TV, Star Plus, Sony Sab, Big Magic and Colors were the top ten channels in the rural market in week 47 of BARCIndia ratings.

Free Platform

On the free platform, Star Utsav, Zee Anmol,Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharti were the top ten channels in week 47 of BARCIndia ratings.

December 3, 2020
Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

MUMBAI: After regaling audiences with three engaging stories in the festive month of October that capture the pulse of the emerging middle class India and the evolving relationship dynamics of society, Zee TV now offers its viewers an escape into the world of fantasy with another intriguing season of its immensely successful weekend fantasy thriller, Brahmarakshas. Creating viewer engagement in the most innovative manner and infusing the energy and excitement of the mobile gaming space into an immersive experience of the show, Zee TV has introduced a first-of-its-kind Brahmarakshas 2 game filter on Instagram and Facebook that makes not just kids but full grown adults get hooked to a virtual wild goose chase where one sees the leading lady of the show Kalindi being relentlessly chased by the ferocious Brahmarakshas in hot pursuit and the only way to help Kalindi dodge him and the obstacles in her path is to open your mouth or duck your head to one side!

In the current scenario with many of us struggling with monotony in the confines of our homes, Zee TV provides the masses with a thrilling way to escape the mundane and lose oneself in the intriguing world of the Brahmarakshas brought alive through enthralling augmented reality visual effects. Having launched the game filter, Zee TV now invites its viewers to take the #Brahmarakshas Filter Challenge wherein users can play to save Kalindi from the evil and monstrous Brahmarakshas. Using the #BrahmarakshasFilter and tagging @ZeeTV, the highest scorers of the game stand a chance to win exciting gift vouchers worth Rs.5000. The filter has already garnered 1.4 million reach with 2.5 lakh users experiencing the filter, 2 million impressions within six days of the campaign.

While fans and viewers across the world compete by sharing scores with each other, the Brahmarakshas 2 lead and television actress Nikki Sharma who plays Kalindi has also tried the game filter and is deeply intrigued and captivated by it. Nikki said “I thoroughly love playing this game, especially during the small breaks that I get in the midst of my shoots. Playing to save my character Kalindi’s life in a game gives me a racy kick. Kudos to the marketing team at Zee TV for having even thought of a game so compelling! It’s amazing to see our fans and viewers so captivated by this game and we hope to see the same tremendous love and response towards our show as well.”

While you help Kalindi run for her life, tune into Brahmarakshas 2 that showcases television actress Nikki Sharma essaying the lead character of Kalindi opposite popular actor Pearl V. Puri playing the role of Angad. The show premiered its first episode on 22nd November and is set to unveil a fascinating story revolving around the journey of an ordinary young girl, Kalindi whose destiny gets entwined with the most ferocious evil force that has ever awakened. It turns out Kalindi was born under a peculiar birth star that makes her special and as a result, the Brahmarakshas needs her in order to accomplish his mission of attaining immortality. Kalindi’s only source of strength is her love for her partner, Angad. As she navigates and manoeuvres her way through the world of evil and her own ordinary life, Kalindi finds herself up for a gruelling battle to protect the people she truly cares for!

Stay tuned as Brahmarakshas 2 airs every Saturday and Sunday at 9 pm, only on Zee TV

November 27, 2020
BARC week 46: Sony Sab replaces Colors in urban market

MUMBAI: Sony Sab has replaced Colors on second spot in the urban market in week 46 (Saturday, 14 November 2020 to Friday, 20 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.

Pay Platform

On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and Colors Rishtey, were the top 10 channels in week 46 of BARC India ratings

Urban Market

In the urban market, the top ten channels were Star Plus, Sony Sab, Colors, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey and Zee Anmol in week 46 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Zee TV, Star Plus, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

Free platform

On the free platform, Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharti were the top ten channels in week 46 of BARC India ratings.

November 26, 2020
Zee brings heartfelt campaign on this world television day

MUMBAI: Zee, is commemorating world television day in a fashionable and heartfelt way. To celebrate this occasion, Zee has launched a TVC that celebrates our very own ‘family member’ fondly known as television set which quietly sits in the corner of the house. The network has shared an open letter which has been signed not by any company spokesperson but by your beloved TV.

The campaign brought alive and humanized TV to showcase how TV is as close as a family member, fulfilling multiple roles as a constant companion to the entire family. Thousands of viewers, leading celebrities and brands added hues to the celebration, as they shared their affection for TV and their delight with the campaign, truly bringing out the power of TV and its role as the Greatest Common Unifier. Partners, employees, and viewers were in for a sweet surprise when they received a personal letter signed by 'Your TV', celebrating the bond over the years and expressing gratitude for all their love and support, making it everyone's absolute favourite.

In an intriguing and innovative build-up, viewers were left guessing when their TV talked to them in quirky ten-second bumpers across the Zee network all day. Social media came alive, with Twitterati reacting with surprise and curious excitement to #MyTVtalks as it garnered nearly 26 million impressions in a single day, trending at number three on Twitter. And to top it off, in a unique initiative, TV was ‘interviewed’ for the first time by media platforms.

The big reveal was made at 6 pm through a roadblock across all Zee channels and all its social assets with a heartwarming film that captured the essence of why #TVisFamily, with Anand Tiwari donning the role of ‘TV’. The first-of-its-kind campaign saw an exhilarating response on social media. Some of India's most loved brands like Britannia, Parle, Swiggy, Tata Sky, Sunfeast Yippee & Mom’s Magic along with leading influencers like author Durjoy Datta and actors Abhijeet Khandekar, Subhasis Sharma, and Anita Date-Kelkar among others joined the celebration, appreciating TV and sharing how it’s just like family to them.

Through this campaign the network has expressed its love for TV in a most beautiful manner. There’s no hidden agenda in this campaign – it’s just a memorable, emotional and quirky campaign dedicated to all television lovers.

Zeel chief consumer officer Prathyusha Agarwal said, "Our consumer work brought alive that viewers share a special bond with TV much like a family member who is always there and much loved and with this campaign, we wanted to truly appreciate and bring out this deeply human connect that we share with the master storyteller and entertainer, how it plays a myriad role in our lives, whether as an entertainer, a stress reliever, motivator, or even a pacifier.

While we humanized the television in a way which shows how it’s as real and close as your own family by employing unique methods through multiple touchpoints, the charm is in the wonderful moments that capture the relationship with TV that every family member can relate to. TV’s versatility offers people an escape from mundane chores, companionship when you’re all alone and a glue to keep the entire family together, all with its many entertaining avatars. The response that we have received towards the campaign reinforces our belief that the love for TV truly transcends boundaries, and we are glad our viewers, partners and society at large resonated with our firm belief that #TVisFamily. After all, there’s a reason why all the furniture in every home points towards the TV!"

November 22, 2020
Zee TV is back with season 2 of fantasy thriller ‘Brahmarakshas’

MUMBAI: Zee TV is all set to whisk off its viewers into a world of fantasy with another intriguing season of its immensely successful weekend thriller, Brahmarakshas. Produced by Balaji Telefilms, the show will bring a unique and fascinating narrative inspired by the folklore about the Brahmarakshas, who has returned with twice as much power and is on a mission for immortality.

The show premieres on 22 November 2020 and will air every Saturday and Sunday at 9 pm on Zee TV.

Set against the backdrop of Ambala, the show follows the journey of an ordinary young girl, Kalindi whose destiny gets entwined with the most ferocious evil force that has ever awakened. It turns out Kalindi was born under a peculiar birth star that makes her special and as a result, the Brahmarakshas needs her in order to accomplish his mission of attaining immortality. Kalindi’s only source of strength is her love for her partner, Angad. As she navigates and manoeuvres her way through the world of evil and her own ordinary life, Kalindi finds herself up for a gruelling battle to protect the people she truly cares for.

Essayed by the young and vivacious actress Nikki Sharma, Kalindi is a strong-willed 21-year old woman with a simple dream to complete her graduation and bag a dream job. Oblivious to her own beauty and charm, Kalindi does not pay heed to the attention she gets from several rich men until she falls in love with Angad, portrayed by popular television actor Pearl V. Puri. Much in contrast to Kalindi’s personality, Angad is a highly successful but also a flirtatious, rich, good-looking man whose magnetism often makes him the centre of attention amongst several women. While his perspective towards love and life changes once Kalindi enters his life, the latter’s journey takes an unexpected turn when the evil Brahmarakshas creates a roadblock in their love story. Will Kalindi be able to protect her love and her life from the evil shadows of the Brahmarakshas? Watch the show to find out!

Zee TV business head Aparna Bhosle said, “Season one of Brahmarakshas received an overwhelming response as it offered our viewers an escape into the world of fantasy and intrigue. Brahmaraskshas, as a concept, has been passed down generations in India as it is a part of our folklore. While not everyone knows enough about the Brahmarakshas, research indicates there is a natural curiosity amongst audiences to find out more as people associate the space with thrill, fear and excitement. It offers us a great canvas for fascinating storytelling and narrating an evocative good versus evil story. We’re happy to partner with Balaji Telefilms in presenting this weekend thriller that is bound to add a fresh and interesting dimension to our weekend primetime.”

November 21, 2020
BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

MUMBAI: Star Plus, Zee TV and Sony Sab have retained their hold as the top three channels on pay platform in week 45 (Saturday 7 November 2020 to Friday 13 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has held on to the third position on pay platform. Dangal has climbed up to the eighth rank on pay platform and Zee TV has replaced Star Utsav to be on fourth spot in urban market.

Pay Platform

On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat and Colors Rishtey, were the top 10 channels in week 45 of BARC India ratings.

Urban Market

In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, ColorsRistey, Dangal, and Zee Anmol in week 45 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

Free platform

On the free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 45 of Barc India ratings.

November 20, 2020