ITV

Tag: Zee TV HD

  • &TV hops on to StarHub platform in Singapore

    &TV hops on to StarHub platform in Singapore

    MUMBAI: Zee Entertainment Enterprises’ newest Hindi general entertainment channel (GEC) &TV will launch on Singapore’s StarHub platform.

     

    From 16 September onwards, &TV will be available on StarHub TV’s Channel 165. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

     

    At launch, viewers will be able to catch content such as Agent Raghav – Crime Branch, a fast paced crime-mystery thriller;Bhabi Ji Ghar Par Hai!, a comedy television series, Deal or No Deal, a game-show that revolves around the opening of a set of numbered briefcases and Gangaa, an inspiring story of a child widow.

     

    “Zee Entertainment is one of India’s top entertainment companies, so  we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup. We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content,” said StarHub head of media business unit Lee Soo Hui.

     

    Zee TV senior vice president – international business Tripta Singh added, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

     

    To enable customers to sample the channel, &TV will be available for a month-long free preview from 9 am on 16 September to 12 pm on 16 October via StarHub TV and StarHub Go. Additionally, StarHub TV customers can subscribe to &TV as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at a monthly subscription of $25.90. Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

     

    Manoranjan Pack comprises seven other Indian channels such as Zee TV, Zee TV HD, Zee News, Colors, Life OK, SET Asia and Star Plus.

  • Zee TV HD to premiere ‘The Lunchbox’ on 8 February

    Zee TV HD to premiere ‘The Lunchbox’ on 8 February

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) with five high definition (HD) channels in its bouquet, namely Zee TV HD, &Pics HD, Zee Cinema HD, Zee Studio HD and Ten Sports HD, last week announced its new brand identity-Zee HD League.

     

    The new offering is a complete bouquet with the best of Hollywood and Bollywood blockbusters, cutting-edge entertainment and best-in-class sporting action. And now, as part of the #HDFirst initiative, Zee TV HD will showcase the world television premiere of the critically acclaimed and award-winning movie The Lunchbox at 12 noon on Sunday, 8 February.

     

    The Lunchbox, starring Irrfan Khan, Nimrat Kaur and Nawazuddin Siddiqui, is an epistolary romantic film written and directed by Ritesh Batra, and produced by Guneet Monga, Anurag Kashyap and Arun Rangachari. The film captures what happens when a mistaken delivery in Mumbai’s famously efficient lunchbox delivery system connects a young, lonely, disillusioned housewife to an older man in the dusk of his life as they build a fantasy world together through notes in a lunchbox.

     

    The film was released in India on 20 September 2013 and holds the unique distinction of being an all-round box-office success along with being widely acclaimed by critics. The film was screened at International Critics’ Week at the 2013 Cannes Film Festival, and later won the Critics Week Viewers Choice Award also known as Grand Rail d’Or. It was shown at the 2013 Toronto International Film Festival. The Lunchbox was nominated for the Film Not in the English Language category of the British Academy Film Awards 2015.

  • Zee launches HD League bouquet targeting affluentials

    Zee launches HD League bouquet targeting affluentials

    MUMBAI: The High Definition (HD) feed is clearly a value added proposition. With five popular HD channels under its umbrella namely – Zee TV HD, &Pics HD, Zee cinema HD, Zee Studio HD and Ten Sports HD – Zee has launched the network’s new brand identity- Zee HD League bouquet.

     

    The bouquet will have Hollywood and Bollywood blockbusters as well as sports action. It will also include HD content that will exclusively premiere on the bouquet and not on the SD feed.

     

    To begin with Zee TV HD will showcase the World television premiere of the critically acclaimed and award-winning movie The Lunchbox on 8 February. The move, according to a source, is to make the trade as well as the consumer segment aware of the HD offerings by the stable.

     

    Speaking on the launch, ZEEL chief business officer Sunil Buch said, “With close to 40 per cent increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and digital cable players, HD channels continue to gain consumer traction. The bouquet is aimed at giving an enriched viewing experience to the affluential viewers.”

     

    Buch further said that the network will follow a two pronged approach for the same. Firstly, by adding width in terms of new HD channels and secondly by looking at HD exclusive offerings from each of the channels. The pricing will differ from platform to platform.

     

    When queried as to how he views the pattern for HD consumption in India, Sun Direct managing director Mahesh Kumar said, “Incrementally HD feed is becoming more and more attractive because an increasing number of subscribers consume HD. Not a game changer as yet, but we foresee in the next one or two years the HD consumption going up.”

     

    On the other hand, Dish TV chief operating officer Salil Kapoor finds the strategy beneficial for the feed as its overall consumption is picking up. “We have the highest number of HD channels – i.e 39 now and are happy with the focus turning to HD,” he added.

     

    A 360 degree marketing campaign across affluential touch-points such as airports and multiplexes along with special emphasis on digital is being rolled out to promote ZEEL’s new bouquet. ZEEL chief sales officer Ashish Sehgal informed that this was an opportunity for advertisers to sharply target the elusive affluent audience segment.

     

    “HD subscribers have a high skew towards the premium 25+, SEC AB in six metros and are growing at a whopping 50 per cent per annum. By adopting a network approach, we will further strengthen our monetisation strategy by offering advertisers a suite of advertising options across multiple genres,” he concludes. 

  • Seven Indian channels added to StarHub TV in Singapore

    Seven Indian channels added to StarHub TV in Singapore

    MUMBAI: Festive season is the time when channels make the best use of the opportunity served to them. This time, it’s also happening overseas as StarHub TV, Singapore’s only cable operator service has decided to give its viewers a treat of seven new Indian channels to view, increasing its lineup of channels from the country to nine.

    The channels that are now a part of the bouquet include: Life Ok, NDTV 24 X 7, NDTV Good Times, Verna, Zee Tamizh, Zee Khana Khazana and Zee TV HD. While the channels became a part of StarHub from 18 October, subscribers can get a free preview till 4 November.

    StarHub TV also has a facility called ‘Anywhere TV’ that allows subscribers to view TV on their personal devices through a subscription plan. Except for Life OK, remaining six new channels along with three others Vannithirai, Zee Cinema and Zee TV can be viewed through ‘Anywhere TV’.

    “India is a colourful country with a rich cultural tapestry,” said StarHub TV head of media business unit Lee Soo Hui. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes,” she added.

    As part of Diwali celebrations, the existing channels will also be available for free from 1 to 4 November. These include Colors, Asianet, Channel V India, Sony, Star Gold, Sony Max, Star Plus, Star Vijay, Sun Music, Sun TV and Zee News apart from the nine that will be available on ‘Anywhere TV.’

    A ‘Manoranjan’ pack gives eight entertainment channels including Life Ok and Zee TV at $25.90 per month while the NDTV pack comes at $6.24 per month. Verna and Zee Tamizh are available at a la carte price of $8.56 and $6.42 respectively per month.