ITV

Tag: Zee Telugu

  • Zee Telugu to launch new fiction show ‘Akka Chellellu’

    Zee Telugu to launch new fiction show ‘Akka Chellellu’

    MUMBAI: Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 6.30-7 pm time slot.

    The show is a story of two twins with different personalities leading their lives under the same roof. The show stars Chaitra Rai as both the twins, Sravani and Dharani.

    These twins are two differing twin sisters from a lower middle-class family, where their father works several odd jobs to give them a better life. Sravani is a self-centered and ambitious girl who has no worries. While Dharan recognises the challenges and sacrifices made by their father to educate and raise them. Dharani gives up her education and other comforts for Sravani to pursue her higher studies and lead a comfortable life, in order to reduce the burden on their father. Sravani grows up to achieve all her dreams and become a criminal lawyer.

    As per the new TRAI tariff regime, Zee Telugu and Zee Cinemalu along with seven other channels are available at Rs 20 + taxes on Zee Prime Pack. Also, Sun Direct users can avail Zee Telugu at Rs 22.42 including GST and Zee Cinemalu at Rs 11.80 including GST respectively.

  • Zee Telugu launches new fiction show – Fida

    Zee Telugu launches new fiction show – Fida

    MUMBAI: In tandem with Zee Telugu’s promise to encourage women to take a lead in their life, the channel has launched a new fiction show called Fida. The new (dubbed) fiction show comes as good news for Pallavi Gowda’s fans, where the story revolves between a girl, played by Pallavi Gowoda, who is bold and beautiful, and a man who is calm and composed. The story beautifully captures the emotion of love and how love can transform people for the better.  This new show launched on January 28th, 2019, from 5:30 PM to 6:00 PM only on Zee Telugu and Zee Telugu HD.

    Valli and Deva, two opposite personalities from a scenic village of Allapuzha, fall in love with each other. Valli, a smart and a young teacher initiates a relationship with Deva, who is shy and an introvert. While Deva’s life changes as he turns to becoming a romantic person, his sister-in-law, Shreeja is against Deva getting married to Valli and takes every possible step to sabotage the relationship. Shreeja doesn’t want to entertain the thought of another daughter-in law in the family, fearing a share in the wealth of the family. Hence, Shreeja influences her cousin, Malavika and instructs her to win Deva’s heart. The more Malavika falls in love with Deva, the more Deva gets attracted towards Valli. Except Shreeja, who has a strong control over Deva’s fate, other family members support Valli and her love for Deva.

    Watch the story unfold as Valli ensures that Deva realizes his love for her and acknowledge the special connection they have.

  • Sony Aath enters Bangla top 5 in BARC week 51

    Sony Aath enters Bangla top 5 in BARC week 51

    MUMBAI: In the Bengali space, Sony Aath emerged as the new player standing on fifth position in BARC data week 51. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. Udaya Movies and Star Suvarna exchanged their fourth and fifth positions in the Kannada space. No changes were observed in Malayalam, Marathi, Tamil and Tamil segment.

    Bangla

    Zee Bangla and Star Jalsha continued to be ifirst and second positions with 384866 impressions '000s and 319968 impressions '000s respectively.  Jalsha Movies and Colors Bangla interchanged their third and fourth positions respectively with 72066 impressions '000s and 66767 impressions '000s. Sony Aath emerged as the new player standing at fifth position with 65304 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action continued to be at first, second, third and fourth positions respectively with 46293 impressions '000s, 42393 impressions '000s, 12973 impressions '000s and 7470 impressions '000s. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 2528 impressions '000s.  

    Kannada

    Colors Kannada, Zee Kannada and Udaya TV continued to be in first, second and third positions respectively with 413752 impressions '000s, 213661 impressions '000s and 213661 impressions '000s. Udaya Movies and Star Suvarna exchanged their fourth and fifth positions with 177113 impressions '000s and 160377 impressions '000s respectively.

    Malayalam

    No changes were observed in the Malayalam space. Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 291882 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be second, third, fourth and fifth positions with 102017 impressions '000s, 88354 impressions '000s, 80230 impressions '000s and 61768 impressions '000s respectively.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be on first, second, third, fourth and fifth positions respectively with 394208 impressions '000s, 147681 impressions '000s, 123367 impressions '000s, 113346 impressions '000s and 43716 impressions '000s.

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV and Adithya TV continued to be in first, second, third, fourth and fifth positions respectively with 902033 impressions '000s, 493107 impressions '000s, 487720 impressions '000s, 318325 impressions '000s and 104737 impressions '000s.  

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 643948 impressions '000s, 508627 impressions '000s, 455719 impressions '000s, 441445 impressions '000s and 198809 impressions '000s.

  • Oscar Movies Bhojpuri new entrant in BARC regional data week 50

    Oscar Movies Bhojpuri new entrant in BARC regional data week 50

    MUMBAI: In the Bengali space, Colors Bangla and Jalsha Movies interchanged their third and fourth positions in BARC data week 50. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri market. Zee Kannada continued to be the dominant player in the Kannada space. No changes were observed in Malayalam, Marathi, Tamil and Telugu segments.

    Bangla

    Zee Bangla and Star Jalsha continued to be in first and second positions with 366948 impressions '000s and 314622 impressions '000s respectively. Colors Bangla and Jalsha Movies interchanged their third and fourth positions respectively with 69932 impressions '000s and 64544 impressions '000s. Aakash Aath continued to be in fifth position with 57418 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action continued to be in first, second, third and fourth positions respectively with 43864 impressions '000s, 38495 impressions '000s, 13994 impressions '000s and 6477 impressions '000s. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 2297 impressions '000s.  

    Kannada

    Colors Kannada, Zee Kannada and Udaya TV continued to be in first, second and third positions respectively with 425910 impressions '000s, 399817 impressions '000s and 211325 impressions '000s. Star Suvarna and Udaya Movies stood at fourth and fifth positions with 179493 impressions '000s and 179123 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 310692 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be in second, third, fourth and fifth positions with 108223 impressions '000s, 86641 impressions '000s, 85330 impressions '000s and 59908 impressions '000s respectively.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 392454 impressions '000s, 159632 impressions '000s, 129360 impressions '000s, 112082 impressions '000s and 49209 impressions '000s.  

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV and Aadithya TV retained their first, second, third, fourth and fifth positions respectively with 906402 impressions '000s, 502108 impressions '000s, 487544 impressions '000s, 316618 impressions '000s and 101685 impressions '000s.    

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies continued to be in first, second, third, fourth and fifth positions respectively with 646277 impressions '000s, 542091 impressions '000s, 473513 impressions '000s, 418739 impressions '000s and 189137 impressions '000s. 

  • Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

    Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

    MUMBAI: Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu. Tune-in to watch how love can beat any degree of power play, on 9th December at 5:30 PM only on Zee Telugu and Zee Telugu HD.

    Shailaja Reddy Alludu revolves around the story of Chaitanya (Naga Chaitanya), son of an egoist rich businessman, who falls in love with his neighbor Anu (Anu Emmanuel). Anu, with a pompous personality, with time accepts Chaitanya’s love and decides to take a step forward towards getting married. The film is about power play between the characters as we see Chaitanya’s father getting them engaged in the spur of the moment but Anu’s mother complicating the situation by insisting she gets engaged to a doctor. Thereby, creating a roadblock for the couple, keeping them from getting together.

    The story proceeds with Chaitanya visiting Anu’s village and learning that Anu and her mother have not been talking to each other for years. How he untangles the strings to help them come to a conclusion is what forms the crux of the story.

    Directed by Maruthi, the film is a good mix of entertainment and emotions which beautifully captures how Chaitanya manages to fix his marriage despite being surrounded by three egoistic people who hold the decision making power for his marriage with Anu.

  • Zee Telugu announces the launch of a brand-new dance reality show – Dance Jodi Dance

    Zee Telugu announces the launch of a brand-new dance reality show – Dance Jodi Dance

    MUMBAI: Known for its popular fiction shows with differential story-telling, Zee Telugu reaches out to millions of people every day with its powerful content. This refreshing new show will showcase the channel’s fiction leads who are highly popular for their unique characterizations and their performances, catering to the diverse entertainment needs of Telugu audiences, globally. The Grand Premiere of Dance Jodi Dance will be aired every Saturday starting 8th December at 9:00 PM only on Zee Telugu and Zee Telugu HD.

    Dance Jodi Dance will take viewers on an unprecedented journey where they will witness a unique blend of talent and skill, combined with best-in-class entertainment brought together by the 12 popular jodis from the channel. All contestants will be divided in two teams with proficient mentors, one lead by Haritha and Suhasini, and the other lead by Jyothi Reddy and Meghana Lokesh. Ultimately, the three most-deserving jodis will battle it out to win the title. With its distinct concept, the show is set to revolutionize the Telugu entertainment industry.

    Dance Jodi Dance will be hosted by the popular television and movie personality Prince, and the energetic Vishnu Priya. The esteemed panel of judges include the vivacious Anjali and Sneha, who will be the guiding light on this unique reality show.

    The Jodis include the following real life couples – Marina Abraham & Rohit Sahni, Siddhardh & Vishnu Priya; reel life couples – Ravi Krishna & Chaitra from ‘That is Mahalakshmi’, Prajwal & Yamini  from ‘Mutyala Muggu’, Sunny & Samyukta from ‘Kalyana Vaibhogam’, Pooja & Kalki Raj from ‘Gundamma Katha’, Adarsh & Madhubala from ‘Gruhapravesam’, Krishna & Sandra from ‘Mudda Mandaram’,  Vishwa & Sunanda along with Aata Juniors contestants pair Varun & Mahalakshmi, and Super Dancers Jodi Aqsa Khan & Tejaswini.

    Watch how these favourite television jodis perform week on week to compete for the title of ‘Dance Jodi Dance’.

  • ZEE5 introduces language specific packs

    ZEE5 introduces language specific packs

    MUMBAI: ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price. 

    The ZEE5 Tamil and Telugu premium packs are priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.

    The key features of the pack include content availability on the platform before it airs on TV. The feature also includes offering with flagship shows from Zee Tamil like Sembaruthi, Yaaradi Nee Mohini and Poove Poochoodava among others and shows from Zee Telugu as well such as Kalyana Vaibhoyam, Muddha Mandaram and Prema among others. Original content dubbed in Tamil and Telugu as well as the line up of world digital premiers of both the languages are on their cards.

    ZEE5 India CEO Tarun Katial said, “Regional markets are a huge focus for us at ZEE5 and language content is one of our biggest differentiators. Launching consistent regional content across originals, movies and of course catch-up TV has spurred our subscription numbers from smaller cities and towns.”

    He further added, “This special Tamil and Telugu subscription pack, a first in the industry, is for the local language-speaking consumer from all three states – Tamil Nadu, Andhra Pradesh and Telangana. We are offering more choice to the consumer in terms of content and price as well as sweetening the deal with Paytm. The ‘Before TV’ offering is one of its mainstays, where viewers have the unique opportunity to watch their most loved Tamil and Telugu shows before they air on TV, apart from this we also have originals and World Digital Premieres. It also helps build value for advertisers coming to our platform seeking focused audiences.”

  • Zee Telugu launches new fiction show – Prema

    Zee Telugu launches new fiction show – Prema

    MUMBAI: In-line with Zee Telugu’s recent brand refresh that encourages women to take an initial step to make big difference in their lives, the channel is launching a new fiction show called Prema. The story of an independent woman, Prema, who is the sole earning member of her family due to circumstances, has further obligations coming her way. The ownership that Prema exhibits for all challenges that come her way is the reason viewers are bound to be engrossed with the launch starting 5th November at 8 PM, only on Zee Telugu and ZeeTelugu HD.

    Peter and Laxmi are a happily married pair with a 3-year old daughter. Unlike Laxmi, Peter hails from a poor family. Though being an inter-caste marriage, everything runs well until Peter and Laxmi lose their lives in an accident, leaving Peter’s sister, Prema in charge of their daughter. Prema (played the popular actor Princy, marking her first project with Zee) who aspires to become a singer, is the only breadwinner of her family and earns a living by singing in a church. Laxmi comes from a rich family with a step-mother (Indira) and a step-sister (Shivagni) who are the master-minds behind planning Laxmi’s death to own her property. Laxmi’s family misunderstand Prema for a thief and defame her in a family event due to Prema’s alcoholic father’s habit of embezzlement. Having his doubts on Prema, Laxmi’s brother, Pranay (played by Nirupam Paritala, who has worked in Gruhapravesam and Mooga Manasulu earlier) decides to take responsibility of the daughter, being unaware of Indira and Shivagni’s (played by Sravani, popularly known for her role as Samanya in America Ammayi) plan. Watch the story unfold as Prema and Pranay individually fight for the right to possession of the daughter against all family odds.

    With the launch Prema, Na Kodalu Bangaram will be moved to 2:30 PM and Bava Maradallu will be telecast at 6:00 PM starting 5th November.

  • Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

    Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

    MUMBAI: Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place. Tune-in to watch the Super hit Telugu movie Naa Peru Surya starring Allu Arjun (Surya) on October 21st at 5:30 PM only on Zee Telugu and Zee Telugu HD.

    Naa Peru Surya is a story of a soldier (Surya) whose dream is to fight at the border and spread peace in the country. But the bullhead army man’s short temper creates a hindrance to his dream of serving the country. Due to his anger issues, he almost loses his job but is considered to be given another chance if he gets a ‘no objection certificate’ from a famed psychologist Dr. Rama Krishnan Raju (Arjun). The well-known psychologist happens to be his estranged father with whom he shared a troubled past. The movie further portrays the 21 days of session that the father and son undergo, to suppress the soldier’s natural instincts by masking his inner personality.

    Marking the debut of writer Vakkantam Vamsi as the director, the progression of the movie beautifully captures the challenges thrown by a father to his son to make him control his anger and work towards his dream.

  • Zee Keralam to launch in Q3 FY19

    Zee Keralam to launch in Q3 FY19

    MUMBAI: Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

    Some strong regional TV consumers are in the southern part of the country. When it comes to Zee Entertainment Enterprises Ltd (Zeel), it witnessed a 19.1 per cent viewership share (CY 18 YTD), while in South it stands at 31.8 per cent growth share over the last fiscal. The network has achieved dominance in metro markets including Bangalore and Hyderabad. Having four dedicated channels in the South market, the network is now set to expand its footprint by launching its fifth channel, Zee Keralam, in the general entertainment channel (GEC) space. In terms of consumption power, the market stands exceptionally with 81 per cent HH’s in NCCS ABC, which is highest in the country.

    The Kerala market contributes 3.7 per cent of national viewership, where Malayalam GECs bag 57 per cent of total viewership. The sector is jam-packed but Zeel sees scope to grow with 90 per cent TV ownership and people’s willingness to take pay channels.

    Zeel south cluster head and Zee Tamil business head Siju Prabhakaran said, “Any market you enter, there has to be a competition. But we have seen that whenever we have great content and if you give the right kind of content, the POT of those markets has actually grown. The best case was in Tamil where there was Sun TV and Vijay TV, and general assumption was that people were very happy with whatever the content is being served to them but then there comes Zee Tamil at a market share of 20.7 per cent in the year 2018-19. In the case of Zee Keralam, we will offer original content.”

    The channel, launching in Q3 of FY19, has a programming line-up of seven fiction shows, two non-fiction shows, one afternoon game show and one morning show. In addition, the channel has also conceptualised a cinema-based speed news show.

    With south contributing to the 33 per cent of viewership and overall share in the industry, the network claims to have 25 per cent of the viewership raking in from its south channels. Zeel CMO Pratyusha Agarwal said, “South contributes 33 per cent of viewership share and overall also. But on ad revenue, it is still at 23 per cent of the market share and there is a huge scope for the category to grow there. In terms of viewership, south contributes four hours of viewership and national for about two hours of viewership.”

    Prabhakaran added that in the past two years, it has been the largest contribution as a cluster along with the Hindi movie channels. “The growth has been primarily on the basis of growth, where Zee Telugu is a strong number two player with 688 GRPs and 25.7 per cent genre share in the urban GEC segment. Fiction contributes around 56 per cent (382 GRPs) to total Zee Telugu viewership of  688.” Telugu movies have been a great success for the network to break even within a year, he said.

    Some of the tentpole shows in the Telugu umbrella are Mudda Mandaram, Kalyana Vaibhogam, Maate Mantramu and Sa Re Ga Ma Pa. Talking about the upcoming attractions, fiction show – Prema and non-fiction shows like Aata Juniors, Sa Re Ga Ma Pa Li’l Champs are in the pipeline.  

    Also, its Telugu movie channel, Zee Cinemalu commenced with 122 GRPs and 22 per cent genre share in urban areas. It stood at number two in urban with 182 GRPs and 26.5 per cent genre share and number one in Hyderabad with 229 GRPs and 30.3 per cent genre share in FY19.

    When it comes to the Kannada segment, it is on an aggressive growth path since week 20 of 2018 with an increased market share from 24 per cent to 30 per cent gradually. The network claims to have grown from an average of 295 GRPs channel in FY16 to 546 GRPs in FY 19 (Wk 39) U+R which is a growth of 85 per cent, where the other players have witnessed a stagnation or decrease. Its flagship shows includes Naagini, Kamali, Comedy Khiladigalu, Sa Re Ga Ma Pa Li’l Champs (season 14) and its upcoming programs include fiction show launches – Shree Vishnu Dashavatara, Paru, Aatma Bandhana and Sa Re Ga Ma Pa Season 15, Drama Juniors Season 3 as the non-fiction shows.

    Zee Tamil has seen a 92 per cent growth in 18 months with an average of 542 GRPs at a market share of 20.7 per cent in the year 2018-19. The major reason for Zee Tamil’s growth has been its fiction and is at second position with a 26 per cent genre share.

    Agarwal said that in the Tamil market, it rated more than Bigg Boss on its finale. “Bigg Boss was a great success for Vijay TV in season 1 and season 2 was also coming and we were also gearing up and thinking what to do next. So it was obviously no point in bringing big show content at the same time. We had great traction in fiction shows and as a result, planned to extend our 3 fiction shows during the weekend.”

    Shree Vishnu Dashavataram, Sathya, Sembaruthi high-point (live wedding shoot) – fiction shows and ThamizhaThamizha, Super Mom and Dance Jodi Dance Juniors – non-fiction shows are on the cards for the Tamil viewers.