ITV

Tag: Zee Tamil

  • Zee hits a high note with 18.2 percent share and 855m viewers tuned in

    Zee hits a high note with 18.2 percent share and 855m viewers tuned in

    MUMBAI: Zee has struck gold on the small screen and the numbers prove it. The content powerhouse has hit a four-year high in the linear TV landscape, clocking an 18.2 per cent market share and reaching 855 million viewers across 99 per cent of Indian TV households. From metros to remote hamlets, the network has entrenched itself as a fixture in family living rooms.

    The broadcaster’s strategy of weaving culturally rooted storytelling with mass-appeal blockbusters has paid off handsomely. Eight of its channels now reign supreme in their genres from Zee TV’s 15 per cent share in Hindi GECs (its best in three years) to Zee Cinema’s chart-topping premiere of Pushpa 2, the biggest Hindi film debut of FY26. Lifestyle too had its moment, with Zee Zest continuing a three-year winning streak.

    Regional dominance has been equally emphatic. Zee Kannada scored an all-time high 44 per cent share thanks to new launches like Karna, while Zee Tamil surged with Ayali and evergreen favourites like Karthigai Deepam. Zee Telugu notched a staggering 18.1 TVR with Sankranthiki Vasthunam, the biggest Telugu TV premiere in two years. Zee Sarthak maintained its Odia GEC crown for five consecutive years, Zee Talkies led Marathi movies with a 54 per cent category share, and Zee Bangla reclaimed leadership in West Bengal.

    “Eight of our channels leading the pack shows the power of stories crafted with cultural depth but tuned to modern appetites,” said Zee chief content officer Raghavendra Hunsur. Zee EVP of network research and planning Rituparna Dasgupta added: “Reaching 855 million people and 99 per cent TV households isn’t just scale, it’s trust. An 18.2 per cent network share cements Zee as a family member in Indian homes.”

    With 50 domestic channels across 11 languages and two new launches, Zee Power (Kannada) and Zee Bangla Sonar, the broadcaster continues to fine-tune its role as both entertainer and cultural mirror, one that India, clearly, can’t switch off.

  • Zee Tamil unveils new identity with heartwarming campaign on togetherness

    Zee Tamil unveils new identity with heartwarming campaign on togetherness

    MUMBAI: In a stirring rebrand that leans into emotion over ornament, Zee Tamil has unveiled its new identity and ethos ‘Ullathil Oruvarai Ungal Zee Tamil’ reaffirming its place not just on television sets, but in the hearts of Tamil households. With its latest brand campaign, the channel swaps spectacle for sentiment, tapping into the emotional truths of Tamil Nadu’s everyday lives.

    The new brand film is a love letter to community. At its heart is a poignant tale of an army father, called away just before his daughter’s wedding. In his absence, the entire neighbourhood steps up like family decorating, planning, and celebrating. The moment he returns to find the festivities perfectly intact is not just a plot point, it’s a collective sigh of relief, a testament to the strength of togetherness.

    Set against an evocative score, the film features beloved Zee Tamil artists and characters in a narrative stitched together by rituals, resilience, and that signature Tamil warmth.

    Zee South cluster head Siju Prabhakar noted, “This isn’t just a new identity, it’s an emotional reaffirmation. Zee Tamil has always been a part of the household, but with ‘Ullathil Oruvarai’, we hope to be a part of people’s inner worlds too. We’re telling stories that feel lived-in, not just viewed.”

    Zee Entertainment Enterprises Ltd CMO Kartik Mahadev added, “The larger ‘Aapka Apna Zee’ campaign echoes the heartbeat of the many Indias that make up our nation. Each of the seven brand films, including Zee Tamil’s, is rooted in the rituals, rhythms, and raw emotions of its region. From the rains in Kerala to an army village in Telangana, we’re reflecting the truths people carry in their hearts.”

    The refreshed Zee Tamil identity isn’t a surface-level makeover, it’s a deeper realignment with the spirit of the land it serves. With stories that don’t just entertain but embrace, Zee Tamil is writing a new chapter, one where the screen feels like a mirror, and the message is clear: we’re one of you.

    And in a time when connection matters more than ever, Zee Tamil isn’t just broadcasting, it’s belonging.

  • Shah Rukh Khan lights up DP World ILT20 with his cinematic glamour

    Shah Rukh Khan lights up DP World ILT20 with his cinematic glamour

    MUMBAI: The DP World ILT20 just got its biggest blockbuster moment yet—Shah Rukh Khan made his grand return, sprinkling his signature cinematic charm over cricket’s most exciting T20 showdown. As if the electrifying matches weren’t thrilling enough, the ‘Badshah’ of Indian cinema added a touch of cinematic magic, making his third consecutive appearance at the tournament.

    SRK was spotted at Sheikh Zayed Stadium in Abu Dhabi, passionately cheering for his team, the Abu Dhabi Knight Riders, during their clash against the Dubai Capitals. With his trademark charisma, he turned up the energy both on and off the field, proving yet again that cricket and cinema are a match made in entertainment heaven.

    The DP World ILT20 has rapidly become the second-most watched T20 league globally, boasting a stellar lineup of cricket’s finest. Kieron Pollard, Sunil Narine, Tim Southee, Sam Curran, Andre Russell, and Nicholas Pooran have delivered knockout performances, keeping fans on the edge of their seats. But let’s be honest—when SRK walks into the stadium, the decibel levels go off the charts!

    With world-class facilities, perfect weather, and the vibrant hospitality of the UAE, ILT20 has evolved into a cricketing carnival. It’s no wonder the tournament is drawing a global audience, cementing Dubai as a premier sporting destination.

    This high-octane fusion of cricket and Indian cinema glamour has turned the DP World ILT20 into more than just a tournament—it’s an entertainment extravaganza. Whether it’s the on-field action or the off-field star-studded spectacle, the league continues to redefine sports entertainment.

    Indian fans can watch the adrenaline-pumping tournament live across Zee’s 15 linear TV channels, including &Pictures, Zee Cinema, Zee Action, Zee Telugu, Zee Tamil, Zee Kannada, &Flix, and more. Not near a TV? No worries! Zee5, one of India’s top OTT platforms, is streaming the event for fans on the go.

    With more epic clashes on the way, the DP World ILT20 is far from over. So, the real question is—are you ready for more cricket, more entertainment, and maybe another SRK grand entrance?

    Watch SRK’s electrifying stadium moment here: 

  • Annapoorani shines through Zee Tamil’s creative campaign

    Annapoorani shines through Zee Tamil’s creative campaign

    Mumbai: Zee Tamil, a major entertainment channel, is known for its popular fiction and reality shows that receive strong viewer support. The channel has presented several world television premieres, offering a mix of entertainment that has been well-received. In addition, Zee Tamil has organized various activities related to some of their key programs, demonstrating their commitment to making a positive societal impact.

    The channel recently premiered Nilesh Krishna’s epic directorial, Annapoorani. Aired last month on 23 July, the movie garnered a massive viewership, marking a significant turnaround for the movie which previously faced considerable negative criticism. Featuring a stellar ensemble including lady superstar Nayanthara, Jai, Poornima, Karthik Kumar, Sathyaraj, Losliya, and Redin Kingsleym the movie which follows the inspiring story of a young woman – Annapoorani – did not get great reviews.

    Annapoorani follows the titular character’s struggle as she pursues hotel management while facing family pressure for an arranged marriage, encountering various challenges along the way. Despite its engaging narrative and strong performances, the film received significant criticism during its theatrical and OTT releases. To shift the conversation and highlight the film’s culinary theme, Zee Tamil launched the ‘Parthal Pasi Theerum’ campaign ahead of its world television premiere.

    This initiative invited viewers to support a cause by giving a missed call to a dedicated number during the film’s broadcast. For every 10 unique missed calls received, Zee Tamil committed to sponsoring a meal for those in need through a partnership with the NGO Thagam Foundation. The campaign was promoted through press releases and engagement with food bloggers and influencers on social media, generating positive attention for the film. The strategy was well-received and contributed to a strong rating for the premiere. Additionally, Zee Tamil sponsored meals for 5,000 people through their partners.

    Zee Tamil’s initiative with Annapoorani highlights the effectiveness of integrating social causes with entertainment, turning a challenging situation into a meaningful engagement with viewers and presenting the film positively.

    Zee Tamil chief channel officer Ramanagiri Vasan commented on the success of the campaign, stating, “We recognized the inherent potential of Annapoorani and were committed to reintroducing the film in a manner that would resonate with our audience. The Parthal Pasi Theerum campaign was our endeavor to ensure we transform the negative perception around the film into a constructive and meaningful discourse. The tremendous feedback from viewers, along with the strong TRP performance, reflects the success of our campaign. We are proud to have turned the conversation around ‘Annapoorani’ into something that could make a real difference.”

    Director Nilesh Krishna also expressed his gratitude, saying, “During the initial release of Annapoorani, we encountered several unforeseen challenges. However, Zee Tamil’s approach with the Parthal Pasi Theerum campaign was exemplary. Their initiative was instrumental in not only altering the narrative surrounding the film but also fostering a deeper connection between it and the audience and I must commend their effort, which is reflected in the ratings and audience response we’ve got.”

    Zee Tamil’s approach to rebranding Annapoorani demonstrates how strategic marketing and community engagement can shift public perception, turning the film into a positive topic of discussion and reinforcing the channel’s commitment to meaningful entertainment.

  • Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Mumbai: Tamil Nadu’s beloved dance show, Dance Jodi Dance Reloaded (DJD), has returned to grace the TV screens. To commemorate the second season and share the joy, Zee Tamil has collaborated with Swiggy during the New Year weekend. DJD Season 2 has been making all the right noises ever since it premiered on 23 December 2023. To build additional excitement and buzz around the show, the channel in association with Swiggy planned to deliver happiness in the form of ‘food jodis’ to give the users a delightful experience of food and entertainment combined.

    Zee Tamil’s DJD is renowned for the enchanting performances created by the Jodis on stage. The show’s uniqueness lies in the collaboration between two individuals – a commoner and a celebrity – who come together to form a team and deliver captivating performances. The extraordinary chemistry between these selected Jodis is a key aspect that makes this show special. The integration with Swiggy, introduced a curated combination of food jodis that complimented the chemistry between the on-screen Jodis. Just like all jodis in DJD have their distinct style, this integration was designed specifically for users during the New Year weekend and goes beyond being a mere partnership but a celebration of the magical flavours and entertainment on-screen.

    The food jodis were a perfect match to the dance jodis, symbolising a blend of entertainment and deliciousness with a delectable selection of culinary combinations, including North Indian, South Indian, Biryani, Pizza, Chinese, and more. Each food combo was crafted meticulously to enhance the evening of entertainment, promising a perfect collaboration of food jodis for the palate. These delightful food jodis were designed to add a flavourful twist to the Dance Jodi Dance viewing experience during New Year’s Eve across Tamil Nadu, huge surge in orders for food delivery.

    Speaking about the integration, Zee Tamil chief channel officer Ramana Girivasan said, “As a leading Tamil entertainment channel in Tamil Nadu, we always try to push boundaries and give out-of-the-box experiences to our viewers while trying to engage with newer audiences through innovative campaigns. Collaborating with the food aggregator Swiggy to curate culinary partnerships was a natural choice for the channel. This collaboration aimed to capture the essence of Dance Jodi Dance, emphasizing the synergy within dance pairs, and seamlessly integrating this into the world of food through specially crafted food combos during the New Year’s weekend”.

    While Zee Tamil is delighted to have partnered with the food aggregator for the first time ever and with Dance Jodi Dance kickstarting with a bang, we are sure it will only get more exciting to see, especially with each contestant Jodi putting their best foot forward.

    To See these wonderful talents of DJD, tune in to Zee Tamil at 7 pm, every Saturday & Sunday.

  • ZEE Tamil celebrates 15-year milestone with reimagined consumer experience

    ZEE Tamil celebrates 15-year milestone with reimagined consumer experience

    Mumbai: Staying at the forefront of the ever-evolving entertainment landscape, Zee Tamil, one of India’s leading Tamil general entertainment channels, has today unveiled its new design interface that captures the heart and soul of Tamil Nadu. The marigold-inspired design is reflective of the cultural ethos of the region. Rooted in its brand promise of ‘Manadhal inaivom, maatrathai varaverpom’ (Bridging hearts and welcoming change), Zee Tamil’s transformation paves the way for embracing change while connecting with today’s confident, vibrant consumer.

    Zee Tamil’s strategic evolution of its on-screen TV experience optimizes information delivery for maximum business impact. Supported by cutting-edge Neuroscience, this intelligent design system captivates consumer attention, enhancing memorability and viewer retention of tune-in details. It solidifies platform recall and amplifies brand partners’ visibility, offering a unique value proposition.  

    Commenting on the development, ZEE CMO – content SBU Kartik Mahadev said, “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamil viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the ZEE network commitment to consistently design and deliver extraordinary experiences to our viewers.”

    Speaking on the channel’s business strategy, ZEE Tamil chief channel officer Ramanagirivasan said, “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers.  In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”

    Zee Tamil’s new design world centres around the core thought of ‘Vibrance’, embodying the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

    In sync with the larger campaign thought, ‘Ungal manam virumbum maatram, indhe ini aarambam’, which translates to ‘A good start to the change your heart desires’, the channel will embark on this new journey by reaching out to 1 lakh women across temples in Tamil Nadu and offering them prasadam along with marigold flowers. Further, viewers of Zee Tamil can also look forward to two exciting new shows – Nalathamayandi and Sandhya Ragam starting from 9 Oct in the prime time.

    In the wake of the brand refresh, Zee Tamil annual awards show, Kudumbha Viruthugal, is set to make a remarkable international debut. In an unprecedented move, the show will now extend its invitation to Tamil fans worldwide. For the Tamilian diaspora across the globe, their connection to Tamil content serves as a vital link to their cultural heritage and entertainment. Select fans from various regions will win an extraordinary opportunity to meet their beloved stars in person.

    The consumer experience led to brand refresh and the fresh content line-up coupled with all these exciting initiatives undertaken by Zee Tamil further propels its growth story and reaffirms the channel’s commitment to bridging hearts and welcoming change in Tamil Nadu and beyond.

  • Zeel Q2 PAT down by 58.3%; revenue up by 2.5%

    Zeel Q2 PAT down by 58.3%; revenue up by 2.5%

    Mumbai: Zee Enterprise Entertainment on Friday reported that second quarter revenue grew by 2.5 per cent to Rs 20,284 million compared to the same quarter in the previous fiscal. Q2 FY23 Ebitda (earnings before interest, taxes, depreciation, and amortisation) was down 28 per cent to Rs 2,973 million. It was impacted by slower growth in revenue and elevated investment in content, marketing, and technology. Ebitda margin was 14.7 per cent compared to 20.8 per cent for the same quarter in the previous fiscal. Profit after tax (PAT) fell by 58.3 per cent to Rs 1,128 million. Profit Before Tax fell by 50.7 per cent to $1,769 million.

    It said that a challenging macroeconomic environment continues to impact operating performance. Domestic ad revenues came in at Rs. 9,610 million, a decline of 7.7 per cent. Ad revenue growth was hampered by FTA withdrawal (Zee Anmol) and a difficult macroeconomic environment. Other sales and services revenue YoY is up 92 per cent aided by theatrical revenues and other syndication deals. Programming and technology costs increased due to higher theatrical releases, investments in Zee5 and higher programming hours in the linear business. Subscription revenue was up 4.2 per cent compared to the same quarter in the previous fiscal year.

    Q2 FY23 subscription revenues were aided by catch-up revenue from the previous quarter in the linear business and underlying organic growth in Zeee5 and music subscription revenues. Other sales and services revenue was up by 92 per cent aided by theatrical revenues and other syndication deals. The increase in marketing costs on a YoY basis is on account of new content launches and higher theatrical releases. Internationally, in Q2 FY23 ad revenue was Rs 518 million and subscription revenue was Rs 1,060 million.

    It stated that it would continue to invest in ZeeTV, Zee Marathi, Zee Tamil, and Movies in order to increase market share.

    Further, it strengthened its market position in Bangla, Odiya, Telugu and in the Kannada market. Q2 FY23 all-India TV network share was 16 per cent. QoQ it was up by 30 bps.

    Its OTT platform Zee5 reported Q2 revenues of Rs1,671 million, marking a 28 per cent growth over the same period in the previous fiscal. Zee5 global MAUs in Q2 FY23 were 112.4 million. This was an increase of 19 million over the same period in the previous fiscal year. The average watch time per month in Q2 FY23 was 198 minutes, an increase of 12 minutes over the same period in the previous fiscal. Over 66 shows and movies (including six originals) were released during the quarter.

    For Zee Studio, four Hindi and six regional movies were released during the quarter. Zeel also said that Zee Music Company is the second-largest music label with 89 million subscribers on YouTube.

  • Zee Tamil to launch two fiction shows starting 13 December

    Zee Tamil to launch two fiction shows starting 13 December

    Mumbai: Zee Tamil has announced the launch of two fiction shows “Peranbu” and “Dheivam Thandha Poovae” on 13 December. While “Peranbu” will air from Monday to Saturday starting at 2 p.m, “Dheivam Thandha Poovae” will air from 2.30 p.m.  

    The two shows bring compelling stories of female protagonists who are breaking stereotypes and will inspire their viewers to revisit their relationship with their daughters-in-law.

    “Peranbu” features veteran actor Shamitha Sreekumar, Vaishnavi Arulmozhi and Vijay Venkatesan in the lead. “Dheivam Thandha Poovae” cast includes Nimisha Chengappa, Amrudh Kalam and industry veteran Bombay Sridharan.

    “In an endeavor to keep up with changing times and ever-evolving relationships, Zee Tamil is launching a new and fresh take on relationships and how women can empower each other,” said Zeel executive vice president and South cluster head Siju Prabhakaran. “‘Peranbu’ has been conceptualized to highlight the positive aspect of the relationship between a mother-in-law and daughter-in-law whereas ‘Dheivam Thandha Poovae’ will focus on dealing with formidable challenges in life because of one’s bitter past.  As we launch these two shows today, we are hopeful that our viewers will continue to encourage us in bringing such path-breaking, progressive content year on year.”

  • ZEE Tamil to air ‘Kavalthurai Ungal Nanban’ on 29 August

    ZEE Tamil to air ‘Kavalthurai Ungal Nanban’ on 29 August

    Mumbai: ZEE Tamil has announced that it will telecast the TV premiere of “Kavalthurai Ungal Nanban” on 29 August at 5 p.m.

    Starring Suresh Ravi, Raveena Ravi, Mime Gopi and RJ Munna, the film based on true events showcases the gruesome custodial deaths that have taken place in the state of Tamil Nadu and the state of police affairs.

    The film follows the life of a food delivery agent named Prabhu and his wife Indu who works in an IT company. The story unfolds the life of a young couple in love who eloped and got married and started their life in a friend’s flat. While facing the daily struggles and building their lives together, their hardships seemed never-ending but they still found solace in one another. One day, however, a group of robbers steals Indu’s jewellery at knifepoint and one of them even ends up misbehaving with her. Furious after learning about the incident, Prabhu decides to file a police complaint. From being stopped and questioned about his vehicle’s papers to being beaten up by the police, Prabhu and Indu’s low-key life turns into a chaotic mess.

    “The idea of the film is to showcase the ill effects of institutional power. This eye-opening, gripping film is sure to leave the audience at the edge of their seats as they witness the clash of a common man’s frustration and the ego of the police,” said the channel in a statement.

  • ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL), south cluster channels including ZEE Kannada, ZEE Tamil, ZEE Telugu and ZEE Keralam have secured the rights for “KGF Chapter 2“. The film will premiere on TV after its theatrical release in the respective regional languages.

    Directed by Prashanth Neel, produced by Hombale Films and starring Yash, the first part of the film surpassed the Rs 100 crore mark in terms of worldwide box office collections within a week of its release. The film has become the highest-grossing Kannada language entertainer to ever hit the screens.

    “We are thrilled to bring the most anticipated movie in the country to every screen in the South through the TV acquisition rights of KGF Chapter 2 in all four southern languages. This is yet another firm step we have taken as a brand to keep our promise to the audience and provide the best of entertainment in the comfort and safety of their homes. With this association, we are glad to present our viewers with quality content that is larger-than-life and appeals to diverse audiences across the world and enhances our connection with them,” said ZEEL, cluster head – South, Siju Prabhakaran.

    “ZEE Keralam proudly acquires the satellite rights of KGF 2. KGF Chapter 1 has a cult following in Kerala and we are excited to bring to our loyal viewers this mega entertainer,” said ZEE Keralam, business head, Santosh J Nair.

    “We are pleased to announce that we have associated with ZEE’s South Cluster for the satellite rights of our magnum opus KGF Chapter2, for the southern languages. With our partnership with ZEE’s South cluster of channels, we are confident to expand our reach to a wider audience,” said Hombale Films producer, Vijay Kirangandur.

    “With KGF Chapter 2, we have tried to enhance the spirit and scale of KGF legacy to provide the best cinematic experience for our fans. We hope to create and witness a greater euphoria with our grand release. And we are confident that KGF Chapter 2 will be showered with the same love and affection and will script a new benchmark in the film industry,” Kirangandur added.

    “KGF 2 holds a very special place in my heart. My director Prashant Neel, producer Vijay Kirgandur and I have a vision that has been very different and approachable and we are grateful that the audiences believe in the work we believe in. The love and support from the audiences have been immense and I am glad that the film from the region I hail from has managed to bring oneness amongst our audiences pan India. I am elated to associate with ZEE’s South cluster of channels that have been entertaining Indian audiences since its inception. I would like to extend my gratitude to ZEE and wish them the best. I hope we continue to have successful associations for our future projects,” said actor Yash.

    “KGF Chapter 2” teaser garnered 208 million views digitally, including trending at the top spot on Twitter and YouTube. The film also features Sanjay Dutt, Srinidhi Shetty, and Raveena Tandon as lead characters.